Have fun bringigng new brands to life

New TV baby on the way?

What about having…a new TV?

OK, get ready:

- learning yours TA habits and language

- spying out programming details

- preparing new and new concepts

- throwing them away and preparing new ones

- increasing coffee addiction

- long and passionate creative meetings

- usually very short pregnancy

- kids costs money!

PRIMA Group CZfamily album

PRIMA Prima COOL Prima LOVE

PRIMA

age: 17yrs

size: 20,25 % share in 15+

Family type

Prima COOL

age: 2,5 yrs

size: 5,08 % share in 15-54

Exagerrating rebel in green

Prima LOVE

age: 7 months

size: 1,93 % share in 15-54

Next door good looking friend

Prima COOL Channel profile

Prima LOVE channel profile

Primary target group:M25-34

Wider Target group:A15-54

Programming: • Young, slightly male

skewed

Schedule structure: • Schedule based on

acquisitions with frequent use of reruns and fast reruns

Content: • Action, Adrenaline, Sci-fi,

Reality, Fun, Crazy Comedy, Sport

Primary Target group: F 20-40Wider Target group: A15-54

Programming:• romantic, female skewed

Schedule structure:• Schedule based on acquisitions with frequent use of reruns and fast reruns

Content:• Romance in a milion ways, telenovelas, sitcoms, classy soap operas, comedies

Take thebest!DNA counts…

Do as much as you can with yours seniors – yours trust will motivate them to jump over any fence on the road.

Find best external creative talents – and make them part of yours team.

Do not waste time with big fishes – young and smalls are much more hungry for adrenalin and success!

Have fun all together – be sure viewers will notice and appreciate it later. And not just them…

Prima COOL unlimited

›TV for people, who, in fact, hate

watching TV

› Most original and creative TV brand

built

on irony and having fun. Fun at any

price.

›Typhografy as a key branding

element.

› Unique station voice (our speaker is

sooo cool!)

Prima LOVEbranding with passion

Key words:

Láska (LOVE)Osud (Destiny)Vztahy (Relationships)Emoce (Emotions)

Share trendsCzech FTA market groups

Zdroj dat: ATO-MEDIARESEARCH

1.pol 2009 1.pol 2010 1.pol 201180%

90%

100%

110%

120%

95%

100%

118%

104%

97% 91%93%

97%

88%

Skupina Prima

Nova+Nova Cinema

Skupina ČT

ind

ex s

hare

D15+

(1

.H

2008=

100%

)

Great help from small onesincreasing bonding

Small channels launches changed channel bonding

Nova group significantly lost most loyal viewers

Launches of new channels shifted loyal Nova viewers to Prima and ČT groups

Even Prima lost part of loyal viewers as well as Nova, in total Prima group has almost the same number of most loyal viewers as Nova Group (30:32 %)

Brand dynamics study – Czech TV Market, summer 2012

%Key TV brand groups bonding development

Prima group

Nova group

ČT group

Others

30%

32%

26%

12%

23%

48%

19%

10%

Prima COOL teenager› brand succes story:

new line of streatwear (represent)

energy drink in proces of development

FB most effective communication

channel

Like a real pregnancy…most fun you have on a real beginning: enjoy every second!!!

Thanks for attention