cypress confidential owner: vbhu sales training 03/15/2013 everspin mr4a16b vs. cypress 16mb nvsram...

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Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM h Frequency Parallel NVSRAM with Multiple erface Options Non-volatile Data Logger Applications

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Page 1: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

Cypress Confidential Owner: VBHU Sales Training 03/15/2013

Everspin MR4A16B vs.Cypress 16Mb NVSRAM

High Frequency Parallel NVSRAM with Multiple Interface Options

Non-volatile Data Logger Applications

Page 2: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

2Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

Everspin MR4A16B Overview

Everspin MR4A16B is a 16Mb (1Mb x 16) parallel MRAM device featuring:Unlimited read/write endurance

Data retention for >20 years without backup cycle

Functional equivalence to Asynchronous SRAM

Automotive - AEC-Q100 Grade 1 option in TSOP2 package

48 FBGA package and access speed of 35 ns

No battery assembly, reliability, or liability issues

Everspin MR4A16B finds applications in:Industrial Controllers (Programmable Logic Controller)

High-End Servers and Storage Systems

Routers and Switches

Industrial Automation

Aerospace

Automotive

Everspin MR4A16B is the 1st product to market with the highest density 16 Mb parallel non-volatile solution.

Everspin MR4A16B

Page 3: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

3Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

Challenges using Everspin MR4A16B

1. MRAM is vulnerable when exposed to external magnetic fieldData corruption in the write cycle and soft errors in the read cycle

Reference bits are flipped hard resulting in permanent non-functionality of the entire memory

2. High operating current and standby current with low access speedHigh end devices like PLC, servers and gaming machines require operation at high speeds and low currents

Everspin MR4A16B has a poor access speed of 35 ns

High operating current (Icc–110 mA @ 35 ns) and high standby current (Isb–9 mA)

3. Everspin is a fabless startup company that is financially weakLimited supply having shipped only ~5 million units till date with lead times of 8 to 10 weeks

Issues regarding long term support and future roadmaps

16 Mb parallel NVSRAM solves these problemsImmune to external magnetic field as NVSRAM is based on secure SONOS technology

Provides an access speed of 25 ns with an operating current of 90 mA and standby current of 0.5 mA

Assured Supply & Customer Support: Long-term supplier with over 20 years of supplying

Concrete past (shipped more than 150 million units) and clear future roadmap to build 32 Mb density parallel NVSRAM after 16 Mb is in production

16 Mb parallel NVSRAM is a fast and reliable product with a stable supply and long term support from Cypress

Gaming Machine

External magnetic field can corrupt the critical data which can create issues in the transaction process

Page 4: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

4Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

MR4A16B vs. 16Mb NVSRAM

Owner: HMLA

Features & Parameters MR4A16B 16Mb NVSRAM

Interface ASYNC InterfaceASYNC Interface

ASYNC NAND InterfaceSYNC NAND Interface

Access Speed 35ns 25ns, 35ns, 200MHz (Sync Interface)

Memory Organization 1Mb x 16 2Mb x 8, 1Mb x 16

Active /Operating Current (ICC)60mA@35 ns - Read Mode 110mA@35ns - Write Mode

95 mA@25 ns (Read and Write Mode)

Stand by current (ISB) 9.0mA 0.5mA

Add components No Yes, Small Capacitor on Vcap

ECC Enabled Yes No

Input / Output Leakage Current +/- 1uA +/- 1 uA

Data Retention 20years 20years

Operating Voltage Core 3.3V 2.5V, 3V & 5V

Operating Voltage I/O Not Available 1.65V -3.6V

Package Type48 FBGA, 54 TSOP-2

44 TSOP-2, 54 TSOP-2, 48 TSOP-1, 60 LFBGA, 165 LFBGA

The indicated parameters are in the perceived order of importance

Page 5: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

5Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

“16Mb NVSRAM uses an additional capacitor for Vcap to perform Autostore operation which consumes extra board space”The capacitor is very small in size with the required capacitance of only 27 µF (typical) and max 120 µF

16Mb NVSRAM comes with an embedded RTC (watchdog timer, alarm, clock) which is not available in MRAM which actually saves more board space.

16Mb NVSRAM + capacitor costs less than 16Mb MRAM

“MR4A16B has ECC functionality in it”ECC identifies soft memory bit errors which are the errors primarily resulting from an MRAM bit not being correctly programmed.

The errors are identified and corrected during a read or a write cycle.

16Mb parallel NVSRAM doesn’t generate memory bit errors during a read or write cycle so there is no need for ECC in it.

Customer objections to adopting16Mb NVSRAM over Everspin MR4A16B

Page 6: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

6Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

Sales Cautions for 16Mb NVSRAM Automotive grade option not available16Mb parallel NVSRAM can’t serve automotive market segments at present

48 FBGA package option missingNot a direct replacement for the accounts served by 48 FBGA package

Page 7: Cypress Confidential Owner: VBHU Sales Training 03/15/2013 Everspin MR4A16B vs. Cypress 16Mb NVSRAM High Frequency Parallel NVSRAM with Multiple Interface

7Owner: VBHU Cypress Confidential Sales Training 03/15/2013

CYPRESS INTERNAL USE ONLY

Training: Parallel nvSRAMTechnical Article:

Designing in nvSRAM into PLC Applications

NVSRAM Value

Suggested Collateral

Block Diagram

16Mb NVSRAM Design Win Example – Programmable Logic Control (PLC)

EVERSPIN – MR4A16BCMA35

Competition

Design ChallengesSecure critical data from spikes in electromagnetic field Secure storage of real time data during power outages

NVSRAM SolutionElectromagnetic fields have no impact on NVSRAMsNVSRAM provides reliable data retention during power loss

High end PLC device from OMRON16Mb NVSRAM safely stores the run time data at much faster access speed