cypress confidential owner: vbhu sales training 03/15/2013 everspin mr4a16b vs. cypress 16mb nvsram...
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Cypress Confidential Owner: VBHU Sales Training 03/15/2013
Everspin MR4A16B vs.Cypress 16Mb NVSRAM
High Frequency Parallel NVSRAM with Multiple Interface Options
Non-volatile Data Logger Applications
2Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
Everspin MR4A16B Overview
Everspin MR4A16B is a 16Mb (1Mb x 16) parallel MRAM device featuring:Unlimited read/write endurance
Data retention for >20 years without backup cycle
Functional equivalence to Asynchronous SRAM
Automotive - AEC-Q100 Grade 1 option in TSOP2 package
48 FBGA package and access speed of 35 ns
No battery assembly, reliability, or liability issues
Everspin MR4A16B finds applications in:Industrial Controllers (Programmable Logic Controller)
High-End Servers and Storage Systems
Routers and Switches
Industrial Automation
Aerospace
Automotive
Everspin MR4A16B is the 1st product to market with the highest density 16 Mb parallel non-volatile solution.
Everspin MR4A16B
3Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
Challenges using Everspin MR4A16B
1. MRAM is vulnerable when exposed to external magnetic fieldData corruption in the write cycle and soft errors in the read cycle
Reference bits are flipped hard resulting in permanent non-functionality of the entire memory
2. High operating current and standby current with low access speedHigh end devices like PLC, servers and gaming machines require operation at high speeds and low currents
Everspin MR4A16B has a poor access speed of 35 ns
High operating current (Icc–110 mA @ 35 ns) and high standby current (Isb–9 mA)
3. Everspin is a fabless startup company that is financially weakLimited supply having shipped only ~5 million units till date with lead times of 8 to 10 weeks
Issues regarding long term support and future roadmaps
16 Mb parallel NVSRAM solves these problemsImmune to external magnetic field as NVSRAM is based on secure SONOS technology
Provides an access speed of 25 ns with an operating current of 90 mA and standby current of 0.5 mA
Assured Supply & Customer Support: Long-term supplier with over 20 years of supplying
Concrete past (shipped more than 150 million units) and clear future roadmap to build 32 Mb density parallel NVSRAM after 16 Mb is in production
16 Mb parallel NVSRAM is a fast and reliable product with a stable supply and long term support from Cypress
Gaming Machine
External magnetic field can corrupt the critical data which can create issues in the transaction process
4Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
MR4A16B vs. 16Mb NVSRAM
Owner: HMLA
Features & Parameters MR4A16B 16Mb NVSRAM
Interface ASYNC InterfaceASYNC Interface
ASYNC NAND InterfaceSYNC NAND Interface
Access Speed 35ns 25ns, 35ns, 200MHz (Sync Interface)
Memory Organization 1Mb x 16 2Mb x 8, 1Mb x 16
Active /Operating Current (ICC)60mA@35 ns - Read Mode 110mA@35ns - Write Mode
95 mA@25 ns (Read and Write Mode)
Stand by current (ISB) 9.0mA 0.5mA
Add components No Yes, Small Capacitor on Vcap
ECC Enabled Yes No
Input / Output Leakage Current +/- 1uA +/- 1 uA
Data Retention 20years 20years
Operating Voltage Core 3.3V 2.5V, 3V & 5V
Operating Voltage I/O Not Available 1.65V -3.6V
Package Type48 FBGA, 54 TSOP-2
44 TSOP-2, 54 TSOP-2, 48 TSOP-1, 60 LFBGA, 165 LFBGA
The indicated parameters are in the perceived order of importance
5Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
“16Mb NVSRAM uses an additional capacitor for Vcap to perform Autostore operation which consumes extra board space”The capacitor is very small in size with the required capacitance of only 27 µF (typical) and max 120 µF
16Mb NVSRAM comes with an embedded RTC (watchdog timer, alarm, clock) which is not available in MRAM which actually saves more board space.
16Mb NVSRAM + capacitor costs less than 16Mb MRAM
“MR4A16B has ECC functionality in it”ECC identifies soft memory bit errors which are the errors primarily resulting from an MRAM bit not being correctly programmed.
The errors are identified and corrected during a read or a write cycle.
16Mb parallel NVSRAM doesn’t generate memory bit errors during a read or write cycle so there is no need for ECC in it.
Customer objections to adopting16Mb NVSRAM over Everspin MR4A16B
6Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
Sales Cautions for 16Mb NVSRAM Automotive grade option not available16Mb parallel NVSRAM can’t serve automotive market segments at present
48 FBGA package option missingNot a direct replacement for the accounts served by 48 FBGA package
7Owner: VBHU Cypress Confidential Sales Training 03/15/2013
CYPRESS INTERNAL USE ONLY
Training: Parallel nvSRAMTechnical Article:
Designing in nvSRAM into PLC Applications
NVSRAM Value
Suggested Collateral
Block Diagram
16Mb NVSRAM Design Win Example – Programmable Logic Control (PLC)
EVERSPIN – MR4A16BCMA35
Competition
Design ChallengesSecure critical data from spikes in electromagnetic field Secure storage of real time data during power outages
NVSRAM SolutionElectromagnetic fields have no impact on NVSRAMsNVSRAM provides reliable data retention during power loss
High end PLC device from OMRON16Mb NVSRAM safely stores the run time data at much faster access speed