cydec software investor presentation
DESCRIPTION
Cydec is a simple and easy to use software as a service (SaaS) email marketing and eCommerce platform that empowers digital publishers and information marketers to make more money while working less on their business through automation. We make online selling simple. Cydec offers simple yet powerful tools for processing online sales, email marketing, managing affiliate partner sales, tracking advertising, and business automation. Our mission is to positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software anyone can use. It's a user friendly alternative to the complicated and confusing shopping carts and CRM's in the marketplace today. Cydec offers powerful yet easy to use ecommerce tools for online marketers and digital publishers. We make online selling simple. Our Customers Primarily online businesses with 0-25 employees, including solopreneurs and work from home website owners who focus on information marketing, digital publishing, software as well as other digital media and self-published content. Vision To be a worldwide leader in ecommerce SaaS technology providing services to over 10,000 users globally, with net revenues in the tens of millions of dollars, by providing a vehicle for entrepreneurs to create financial security online. Charitable Vision Through our Project 100M Initiative our vision is to raise $100 Million dollars for global charities over the next 10 years (by 2023) by giving our merchants the tools to effectively add charity offers to their sales funnels. Mission To positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software. Core Values - Running an online business should be Simple, Fast, Easy and Fun. - Treat the customer's business as you would your own. - Our staff and contractors are our backbone. - Our customers and affiliates are our lifeblood. - Give the people what they want, not that we want.TRANSCRIPT
Online Selling Simplified.
The ProblemWhy 95% Online Businesses Fail
• Waste of Time & Effort Using Multiple Solutions
• No Integrated Sales & Email Marketing Platforms
• Competitors Are Confusing, Costly and Complex
• Requires Expensive IT Support Staff
• 9 Out of 10 Users Are Dissatisfied
• User Friendly Experience• Simple Integrated Alternative• Powerful & Robust Sales Conversion Technology• Increases Average Customer Value• Reduces Sale Abandonment at POS• Automates Key Business Tasks and Saves Time• Makes Online Business Easier and More Profitable
The Cydec Solution“We Make Business Software Simple”
Proprietary Technology
EZ Custom Order Forms – Sales Conversion Tools 3rd Party Integrations – Visual KPI Dashboards
Sales
EmailMarketing
ReportingAd Tracking
AffiliateManagement
Company Mission
MissionTo empower online business owners with easy to use ecommerce automation and email marketing software, for users at every levels of experience.
The SoftwareCydec satisfies users with an easy to use platform
Affiliate Partners
SalesMerchants Want
• All-In-One Solution• Easy to Learn & Use• Cost Effective • Easy to Customize• 3rd Party Integrations
Simple
• Easy Setup
Fast
• Quick Start
Easy
• User Friendly
Market Size• 2012 Global Ecommerce
– Sales Exceeded $1 Trillion1
• CRM / Software Market– 38M US Home Businesses– Double Digit Competitor
Annual Growth 30%-50%– Triple Digit Mobile Annual
Ecommerce Growth2
2012 Online Sales1
$1 Trillion Globally
$1.29 Trillion Est 2013
$343 Billion USA
CRM / Software
$345 Million Market
30% - 50% Avg Growth
Mobile CommerceEst. $119B by 20163
1 Source: eMarketer 2/3 Source: Internet Retailer 2010
Business Model
$97 / Month
$197 / Month
$497 / Month
Subscription Models
$997 / Year $1997 / Year $2997 / Year
Premium Done For You Packages $5,000 - $15,000Private Label / Whitelabel Options $10,000 + 50%
Competition
Confusing & Expensive
Simple & Affordable
Overkill & Unnecessary
PerfectMarket Match
Cydec ProsCharacteristicsDirect Competitors
Enterprise Solutions
Customer Acquisition“Helping Online Entrepreneurs Succeed!”
Target Customers- Small to Med Online Businesses With 0-25 Employees- Information Marketers, Digital Publishers, Software- Email Marketers and Companies w/Affiliate Programs
Primary Lead Generation Methods
AffiliatesHighly
Responsive(Commission)
Paid Media
Trackable Scalable
(Paid)
SocialViral BuzzBranding
(Free)
Goal to Acquire 2500+ Customers Per Year
Marketing Plan
Average Customer
Value (ACV)
Average Cost to Acquire
Customer (CAC)
• Multiple Marketing Channels• Online / Offline Experts• Traffic & Lead Gen• Web Marketing• Direct Marketing• Event Marketing
• Convert Leads to Sales • Webinar / Phone
• Track Avg Cost to Acquire Cust• Optimize to Average Customer
Value (ACV) Over Time• Determine Break-Even & Scale
Executive Team
PresidentBrett Fogle has 13 years experience online with over $18M in sales and a recent company exit.
VP SalesDaniel Miller helped grow a company to over $500M in sales that sold to TD Bank.
CTOJeff Schwartz CTO for
several prior companies and former instructor at DePaul University.
Key Advisors
Dush RamachandranFormer SVP of Sales at
Clickbank.com that grew to $500M / Yr.
under his leadership.
Declan DunnDigital strategist and
startup specialist. Early internet pioneer. Prior CEO of former top 10
web property.
James SpanoEarly Cydec investor.
Successful experienced entrepreneur and real
estate developer. Active philanthropist.
Key Advisors
Kevin Harrington
Famous for growing ‘As Seen On TV’ to $6
Billion in Sales. Leading role on Hit TV Show
‘Shark Tank.’
Steven LittleCEO of Zero Limits
Ventures. Specializes in early-stage funding and maximizing exits. Average exit $100M+.
Rob Strandberg
CEO of EDC Incubator for the New World Angels at FAU. Has
raised over $1 Billion.
Milestones / Use of FundsSeeking Investment $500,000
Founder Investment $600,000
Company Milestones:• Engage Broker / Dealer• Raise $500k Seed Round• Build Team and Grow• Reach 2500 Paying Users• Raise $2M in A Round• Reach 5-10K Paying Users• Acquisition or Exit in 2-5 Years
Proposed Use of Funds
• No Third Party Debts or Liabilities• Revenue Positive & Growing• Recent Spike in Revenue From Live Events• Projecting 200% Growth in 4th Quarter
Company Revenue & Growth
July Aug Sept Oct Nov
$0$10,000$20,000$30,000
2013 Sales
2013 Sales
Monthly Sales
July $1,904
Aug $3,775
Sept $2,204
Oct $11,626
Nov $20,438
Financial Projections
* Projections based on raising $2.5M in capitalization
Exit Strategies“Multiple Exit Opportunities w/High ROI”
• Plan is To Retain Professional Broker / Dealer to Raise Money and Introduce To Ideal Buyers.
• Target Large Companies Looking to Acquire in Our Space and/or Good Strategic Partners.
Target Acquisition Price $25M - $50M in 2 - 5 Years
Comparable ExitsCompany Name Amount of Sale/Inv Year Acquired By Investor(s)
CJ.com $58 M 2003 ValueClick Idealab
Linkshare $425 M 2005 Rakuten Inc Internet Capital Group
Performics $58 M 2004 DoubleClick Publicis Group
DoubleClick $3.1 B 2007 Google Goldman Sachs IPO
1ShoppingCart $12 M 2005 Web.com Private Sale
Kowabunga N/A 2005 CGI Holdings N/A
PR Web $28 M 2006 Vocus Holdings N/A
iContact $169 M 2012 Vocus Holdings IDEA Fund / JMI Equity
InfusionSoft $54 M 2013 N/A Goldman Sachs
ExactTarget $2.5 B 2013 SalesForce.com Various Firms
Partnerships
Present Future
Philanthropy“10 Year Goal to Raise $100M For Charity*”
Roadmap to Raising $100M in 10 Years
Cydec Users 1000 5000 10000
# of Years 10 10 10
# Sales / Yr 1000 400 200
Avg Donation $10 $5 $5
$ Raised $100M $100M $100M * By Adding Simple Donation Upsells toThousands Of End User Orders a Year
User & Expert Reviews
View User Videos at www.Facebook.com/CydecSoftware
Reasons to Invest“Cydec is Well Positioned For Rapid Growth And
an Acquisition With 10x Return Potential”
Brett Fogle Daniel [email protected] [email protected] 561-715-7302 510-220-7131