Cycling WorksBirminghamEmployers promoting and supporting cycling across the cityCycling is good for Birmingham’s businesses

Employer Context Market for talent Staff retention Staff safety Cost of parking Transport delays Millennial

aspirations Public image

Birmingham Context Set to grow by 20% High obesity rate Trains full in rush hour Roads jammed Clean Air Zone (CAZ) £60m spent on cycling through

Birmingham Cycle Revolution New A34 and A38 cycleways to

open

Employer Benefits Cut parking costs Fitter/happier staff Lateness and

sickness reduced Green image Attract millennials Reduce pollution Make city

attractive

Why Cycling Works Birmingham ? Coherent city-wide

voice Lobby for

infrastructure Share ideas / facilities Larger community for

staff who cycle Collective ambition

versus other cities

What are we asking for ? Continued investment in

Birmingham cycling infrastructure: £25M per year for next 5 years or £20 a year per head.

Employers to promote and support those who wish to cycle to their place of work.

One representative per employer and a senior executive lead.

Who is leading Birmingham Cycling Works ? John Kirk - Marketing Director

from Sutton Coldfield commuting by bike in Birmingham since 2002.

Shivaji Shiva – Partner in a large Birmingham law firm. Commuting from Bournville to Brindley Place by bike.

List of CWB supporters so far HSBC Colmore BID Brewin Dolphin Custard Factory GVA Veale Wasborough Vizards Squire Patton Boggs Birmingham Children’s

Hospital Midland Mencap Archdiocese of Birmingham CBSO

Birmingham Hippodrome Rosie Kay Dance Friends of the Earth Sustrans Cycling UK Birmingham City Council

Others being contacted include :- QE Hospital, Deutsche Bank,

RBS, Public Health Birmingham, KPMG, Deloitte, PWC, Aston University, BCU, UoB, Glenn Howells Architects, Associated Architects

Contact Cycling Works Birmingham John Kirk intjk@hotmail.com 07444 121 536 @OwlFiftyEight

Shivaji Shiva sshiva@wvw.co.uk 07788 313 298 @ShivajiShivaLaw