cycling event fundraising clinic
DESCRIPTION
A fundraising how to for those participating in the Arthritis Foundation's California Cost Classic Bicycle Tour and People's Coast Classic Bicycle Tour.TRANSCRIPT
Fundraising For TheCalifornia Coast Classic
& People’s Coast Classic
Bicycle Tours
Arthritis Is• An umbrella term encompassing over 120 different diseases!(Osteoarthritis, Rheumatoid Arthritis, Lupus, Fibromyalgia, Juvenile Arthritis etc.)
• The number one cause of disability in the United States, affecting 50 million Americans or 1 out of every 5 adults you know!
• Not just an elder issue – 2/3 of people living with arthritis are under 65, including 300,000 children!
• Expensive – arthritis costs the US economy $128 billion each year!
• Local – arthritis affects 5.5 million people in California!(Full List: http://www.cdc.gov/arthritis/data_statistics/state_data_list.htm)
Why Fight Arthritis?
The Arthritis Foundation is the only nationwide, nonprofit health organization helping people take greater control of arthritis by leading efforts to prevent, control and cure arthritis and related autoimmune diseases.
• Working towards a cure by spending million annually on innovative research and the training of new rheumatologists.
• Providing free community education through seminars, workshop, expos and over 50 free brochures in multiple languages.
The Arthritis Foundation Is
• Restoring and preserving mobility through our Programs For Better Living, a suite of exercise programs (exercise, aquatic exercise, tai chi and walking) designed specifically for individuals living with arthritis.
• Helping children living with JA "to just be kids," through special camps, teens retreats and family education events.
The Arthritis Foundation Is
Find Your Inspiration!Everyone is touched by arthritis. One out of every five adults and more than 300,000 children are living with arthritis.
Here are a few places to look for inspiration.
Your Friends & Family:Are you riding in honor of a friend or family member living with arthritis?Sit down with them and ask them to tell you theirstory. Find out how arthritis has affected their daily life and ask them what they hope will be accomplished in the future. With their permission, share what you’ve learned.
Meet Granny E.Poker shark, story teller, poet, bargain hunter, and Rheumatoid Arthritis warrior since the 1950s
Find Your Inspiration!Children Living with Juvenile ArthritisMore than 300,000 children are living with arthritis. Meet three!
To learn more about Gigi, Erica, and Mia please visit: http://2012cccnca.kintera.org/honorees
Julia “Gigi” GoetzAge 10Gigi always has a big smile, is a natural leader, and is a phenomenal arthritis advocate!
Erica ChaboyaAge 11Erica is strong, bright, and passionate about finding a cure!
Mia BreesAge 9Mia is precious, joyful, and always up for a challenge!
Find Your Inspiration!Yourself!Are you living with one of the +100 forms of arthritis? You are an inspiration and proof that those living with arthritis can do anything!
Your
Photo
Here
Get To Know Your HQEvery participant is provided with their own personal fundraising page and HQ.
Sign in and get to know your HQs:•Visit www.AFCABikeClassic.org or www.ThePeoplesCoastClassic.org•Go to the menu bar on the left side of the screen. Select “Main Login” under “My HQ”•Login using the username and password you created.•If you’ve forgotten your username or password select the “Forgot the username and/or Password” Link.•A reset link will be sent to your email.
Online ToolsEvery participant is provided with their own personal fundraising page and HQ.
From HQ You Can:•Personalize Your URL•Personalize Your Fundraising Page•Track Your Progress•Send Emails and Check Your Response Rate•Pull Donor Reports
Your FUN(d)raising Page!Every participant is provided with their own personal fundraising page.
Use your Personal Page to:• Tell your story• Share photos of those who inspire you• Share arthritis information• Encourage Donations
FUN(d)raising Page Examples
Everyone Is A Potential Supporter!
•Aerobics / Spin Instructors•Attorney•Baby-sitter / Daycare Centers•Banker•Clubs•Business Suppliers•Businesses You Frequent•Car Dealer / Mechanic•Children’s Teammates Parents•Christmas Card List•Clients•College Classmates•Co-workers•CPA•Dentist
•Doctor•Eye Doctor•Financial Advisor•Florist•Golf Partners•Grocery Store Manager•Hair Stylist Manicurist•Insurance Agent•Interior Designers•Junior League•Kiwanis•Lawn Service Company•Lions Club•Minister / Church Members•Neighborhood Businesses•Neighbors•Parents’ Friends
•Pediatrician•Pharmacist•Printer•Professional Associations•Psychologist•Realtor•Relatives•Rotary•Service Organizations•Sorority/Fraternity•Spouse’s Business Associates•Travel Agent•Veterinarian•Wedding List•Your Business Associates
Email CampaignsEmail campaigns are a great way to connect with your supporters.You can send emails through your HQ by importing your contacts or directly from your personal email account.
To import your contacts into your HQ, sign into your HQ, select the “Email” tab, and select “Address Book Import.” The import wizard will walk you through the importation process.
Email CampaignsThere are two sample emails preloaded in your HQ. You can also look over the sample letters included in the Fundraising Materials. Personalize these template, the most powerful message will be authentically yours.
A powerful email message includes• Arthritis Facts• Why you’re riding• A request for help• A link to your personal page
Follow-Up• It can take three or more asks• Phone calls can make a difference• Always say thank you
Matching Gifts: Doubling the Fun!Matching gifts are a great way for your supporters to double their impact!Ask all of your supporters to check with their employers.
Matching Gifts In Three Easy Steps1. Donor asks their HR or Finance contact about Matching Gifts.2. Donor fills out a matching gift form (online or offline), noting your name and the event name.3. Company send a matching gift to the Arthritis Foundation that is credited towards your fundraising goal.
Bonus Tip: Some companies will even double or triple match!
Social Media Mania!Tap into your social media network! Post to Facebook, Twitter, Tumblr, Linked In and any other network you’re on!
Ways To Use Social Media•Change your Facebook profile or timeline cover.•Post photos from training rides, those who inspire you, and those living with arthritis. •Share arthritis facts.•Be silly, be goofy, be genuine!•Let your network know how close you are to your goal.•Say thank you on social media! Your donors will appreciate the public recognition and it will remind others that it’s time to donate.•Always include a link back to your personal page.
Involve your friends!Do you know a prolific poster or more than one? Ask them to help spread the word to their network! They can share your posts or create their own. Ask them to include a link to your personal page and watch the funds roll in!
Social Media Mania!Sources of Social Media Inspiration
The Arthritis Foundation Websitewww.Arthritis.org
Share The AF’s PostsNorthern California Office Facebook: www.facebook.com/northerncalarthritis California Coast Classic Facebook: www.facebook.com/groups/CACoastClassic People’s Coast Classic Facebook: www.facebook.com/thepeoplescoastclassic
Videos Worth Sharing• Camp Milagros: http://youtu.be/cJ8AUShci4o• Breaking Down Old Arthritis: http://youtu.be/sjg_Vkpmo-I• The California Coast Classic: http://youtu.be/6QCz_WdXuEE• The People’s Coast Classic: http://youtu.be/tGPpJMJ-2I4 • The Arthritis Foundation YouTube Channel: http://www.youtube.com/user/ArthritisFdn
Social Media Mania!Sample MessagesKeep your messages short, include photos, and/or links to longer stories. Always have a link back to your personal fundraising page.
Message One: Training Ride(Post with training ride photo) What an amazing training ride! There were hills, forests, and views of the ocean. Best of all was the camaraderie, what an amazing group! Together we’re bringing the Arthritis Foundation closer to finding a cure. I need your help to get there: Your URL
Message Two: Kids Get Arthritis Too!I just returned from the Arthritis Foundation’s Camp Milagros visitor’s day. These kids are so brave. They deal with pain, shots, infusions, stigma/intolerance, and so much more than they should have to. Yet, they are still just kids, having a wonderful time making crafts, swimming, and supporting each other! I’m riding in the CCC/PCC so that these kids can one day experience a world free of arthritis pain. Help me make this a reality: Your URL
Social Media Mania!Use Your Personal Fundraising Page!You can link your personal fundraising page to Facebook, Twitter, and dozens of other social media networks!
Other Buck Boosters
Garage Sale
Workplace DonationStation
Party or Raffle
Other Buck Boosters
• Bake Sale• Club Donations • Covered Dish Lunch • Company Silent Auction • Door-to-Door Campaign • Dress Down Days at Work• Fee for Service (Chores for Friends!)• Gourmet Dinner Party • Game Night• Handyman Service• Neighborhood Car Wash • Paper Airplane Contest• School Fundraiser• Store Front Collections • Wine Tasting Party
Be Creative And Don’t Count Anything Out!
Recommitment Time
Your full fundraising minimum will be due by Friday, August 23, 2013.
Avoid paying recommitment by starting your fundraisingnow and following the tips in this presentation.
Recommitment funds are not lost!•Keep fundraising until November 15, 2013•You are eligible for a refund up to the amount you recommitted.•You can donate these funds back to the Arthritis Foundation or seed your 2014 bike ride!
Resource List
• Fundraising Handbook• Fundraising Materials• www.Arthritis.org • E-Advocacy• AF Facebook Pages
• Northern California Office Facebook: www.facebook.com/northerncalarthritis
• California Coast Classic Facebook: www.facebook.com/groups/CACoastClassic
• People’s Coast Classic Facebook: www.facebook.com/thepeoplescoastclassic
• Your fellow participants• Your local staff
Arthritis Foundation StaffHere to Help You!
Northern CaliforniaBeth [email protected] (415) 356-5483
Southern CaliforniaAmy [email protected] [email protected](323) 954-5750
Pacific NorthwestTai [email protected] (206) 547-2707