cycle tourism austria - ecf gleitsmann.pdfblansko/cz to maribor/slo was founded (in 2014). members:...
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Cycle Tourism AustriaMarketing Cooperation - EuroVelo9
Marketing Cooperation - Rad Touren
Österreich
14. October 2016
Sylvia Gleitsmann/Lower Austrian Tourism Board
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EuroVelos in Austria EuroVelo 6
EuroVelo 7
EuroVelo 9 ~ 1750 km
EuroVelo 13
in Lower Austria EuroVelo 6 ‚Donauradweg‘ 272 km
EuroVelo 9 212 km ~ 890 km
EuroVelo 13 406 km
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Donauradweg – EuroVelo 6 –
connects European cities
such as in Passau – Linz
– Wien – Bratislava ...
Donauradweg – EuroVelo 6 –
particulary has an
brilliance, which
600.000 cyclists per
Certified as a 4****
route by ADFC
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The section of EuroVelo 13 - Iron Curtain Trail along
the Czech - Austrian Border: 420 km
There are lots of natural attractions along this section
waiting to be explored.
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EuroVelo 9: 1980 km from Gdansk
(Poland) to Pula (Croatia).
Der EuroVelo9 connects Blansko/CZ –
Brünn – Wien – Thermal Spas in
Lower Austria and Styria – Maribor/SLO
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A marketing platform for the EuroVelo 9 section from Blansko/CZ to Maribor/SLO was founded (in 2014).
Members:
Czech Republic (South Moravia)
Austria : Lower Austria (Weinviertel, Wienerwald, Wiener Alpen)
Vienna
Styria
Slovenia (Maribor Tourism)
The aim of the marketing platform:
increase importance of EuroVelo 9
increase frequency on EuroVelo 9
add value to EuroVelo 9
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Communication activities:
Membership of Austrian bike tour platform
Production of a folder in German and Czech
Internet presence:
www.eurovelo9.com
http://www.eurovelo9.com/
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Bicycle-friendly accommodation
Bicycle-friendly accommodation focus on cycling guests
Special certification: bed+bike by ADFC (German Cyclist’s
Association)
Bed+bike is implemented along the EuroVelos
Criteria fullfilled
Cyclists are welcome for only one night
safe bicycle storage space provided
drying facility for clothing and equipment
generous breakfast served
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„Radtouren in Österreich“ is
the most important platform
for Austrian Cycling Tourism
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Members:
– The bike routes themselves organised and
represented by the national tourism organisations: 14TOP cycling routes
– 300 Bed+bike accommondations along the routes
Key-competence:
Marketing
Off- und Online (printmedia, digital media, scial media)
Business cooperations
Cooperation with Austrian Tourist office
target oriented advertising in future potential markets
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…... see you in Lower Austria