cyber clean thailand by praew (product executive) and koi (brand marketing)
TRANSCRIPT
Cyber Clean Thailand
By Praew (Product Executive)And Koi (Brand Marketing)
To introduce a new product to Thai market
To promote brand image
Time line Process
First opening 21-24 July 11@ Commart
Exhibition with a big promotion Buy 2 Get 1 Free
Distributing to 57 HWH shops with a special price of 15% discount SRP
Jul ’11 Aug ’11 Sep ’11 Oct ’11
Distributing to 57 HWH shops with incentive program and promotion of
Notebook &Cyber Clean
Distributing to 100+ HWH shops
with incentive program and promotion of
Notebook &Cyber Clean
ADS, PROMOTION,
AND INCENTIVE
2012 ADVERTISING
Sales Volume
Sales Volume 2011
July
August
September
October
0 50000 100000 150000 200000 250000
ZipbagPopup-cup
COMMART ONLY
Business Ratio
HWH90%
ALC10%
1st Quarter Sales
HWH84%
ALC16%
2nd Quarter Sales
HWH78%
ALC22%
3rd Quarter Sales and forward
Display of HWH good selling shops
1ST
• 252DL – Pantip Bangkok (Central part of Thailand)
Display of HWH good selling shopsBT Emporium
Bangkok (Central part of Thailand)
2ND
Display of HWH good selling shops
3rd CM72 – Chiang Mai (Northern part of Thailand)
What we have done?
• Training HWH employees• Promotion and incentive program• Graphic picture and logo BG attached• Brochures and HWH magazine• Distributing demo of H&O (yellow) gel• Demonstrated video clips + Thai sub title• Promote CC on Facebook and Youtube• Banner on HWH website
Feedback
The HWH employees have introducing the product really well. Otherwise, many
customers are not familiar with the product and brand as Cyber Clean cleansing gels are
new to the market. So, they are not trust with the brand. Therefore, if we can launch more advertising for Cyber Clean. It should help Cyber Clean boosting the sales volume
and brand image a lot!!!!
What is our next step?
• Demonstrated video clips (Thai Version)• HWH magazine and guidebook• New promotion and incentive program• Product review and update CC news on
Facebook• Take charge of copycats (waiting for food & drug testing and
exclusive distributor contract)
What more??
• Other websites and magazines promote• Road show in each part of Thailand• Event – Booth setup for Cyber Clean• And more …