cxpa 2016 keynote: designing for collaboration and deliberation
TRANSCRIPT
Luke HohmannFounder and CEO
Conteneo.co
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www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
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Our Purpose
We believe that collaborating teams are the world’s best hope
for solving the problems we face.
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School Improvements
Our product management team, working with our design team, identified and validated a set of enhancements to our offering based on a mix of qualitative research and product use analysis.
Yeah, we followed a good process .
We have 17 epics that collectively cost $22M with a budget of only $16M. How should we pick the winners?
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Get to Work!
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Collaboration is a very interesting
experience design space.
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Collaboration is…
Pretty easy for small teams…
Pretty hardfor large distributed teams!
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CommunicationCoordinationCollaboration
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Confusion over…
Coordination Project Plans & Tasks
Communication Teleconference on Priorities
Collaboration Choosing the projects!
Confusion over platforms
Task ManagersALM / PLM
Unified Communication TeleconferencingTelepresence
Real-TimeFramework Driven
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The Right Framework
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ROI
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The Right Engagement Model
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Command & Justify
Decision Command
Collaborative Play
startaction
action success
success
?
A serious game is a game designed for a primary
purpose other than pure entertainment.
Games are the ideal collaboration
tool.
Envisioning
Product BoxRemember the Future
Spider Web Start Your Day
Speed Boat
Discover Unmet Needs
Identify Impediments
RelationshipsPatterns of Use
Goal-Driven Planning
Buy a Feature
• 12 to 20 items described in terms of benefits and costs
• 5 to 8 players given limited budget and buy what they want
Business Problems
Social Problems
Five Years of San José, CA Budget Games
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FUN
EngagementSatisfaction
Impact
But…The Game Alone Does
Not Define Success
Best / Worst
Attributes / Dimensions
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Who?
Goal
employees
customerspartnerssuppliers…
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2 ½ Dimensions
Goal
Who
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Goal
Who
in-persononline Modality
Goal
Who
How
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Each Space Has More Dimensions
SingleTeam
MultiTeam
Scale
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Player Segmentation
Scale
Homogeneous
Heterogeneous
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Time
Scale
Segmentation
Synchronous
Asynchronous
3333
BusinessGoal
Who PlaysCustomers
Modality
Multi-Team
Synchronous
Asynchronous
Employees
Single Team
Homogeneous
Heterogeneous
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Our school system as grown tremendously.
We’re overcrowded!
What should we do?
Technical ProblemsBudgets & Roadmaps
• Clearly defined• Shorter, often
repeating time horizon• “Failure” not
catastrophic • Knowledge /
Economics driven
Wicked ProblemsExample: Urban Planning
• Long time horizon• Inertia • “Failure” is
catastrophic • Multiple actors• Values
50% of Strategic Business
Decisions #fail
Business Decisions #fail because…1. We don’t create options2. We don’t assess actions3. We don’t consider drawbacks4. We don’t deliberate (collaborate)
A process whereby citizens evaluate• strategies for attacking a problem• actions that must be taken• drawbacks of each action
Deliberative Forums
CA Drought Strategies
Create / Capture More
Water
IncreaseConservation
Modernize Governance
Actions for Creating/Capturing Water
Drawbacks?
• Fragile ecosystem
• Agriculture may be harmed
• $6B in costs
• 1%-5% increase
• $1B in costs
• Highly concentrated wastewater
Can we scale deliberation?
Do you think we should take this action?
Can you live with this drawback?
Can you live with this drawback?
Will deliberation change your perspective?
Dynamic visualization of group perspective.
Business ProblemsSocial
Problems
Collaboration Frameworks
Collaboration Frameworks
So, Now What?
Collaboration Heroes
Play two games to change the world.
Let’s Play!
Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.
Progress towards achievement of the goal will be tracked through clearly communicated status indicators.
Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.
Progress towards achievement of the goal will be tracked through clearly communicated status indicators.
strategic
Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.
Progress towards achievement of the goal will be tracked through clearly communicated status indicators.
strategicexercise
Boss, I want to engage my team in a goal-directed activity with clearly defined rules of engagement.
Progress towards achievement of the goal will be tracked through clearly communicated status indicators.
strategicexercise
information radiators.
2 Games / Year5 Participants / Game10% Player Conversion Rate
20152016
20172018
20192020
20212022
20232024
20252026
20272028
20292030
20312032
20332034
20352036
20372038
2039 -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
CCAsForums / YearParticipants / Year
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Our PurposeWe believe that collaborating teams are the world’s best hope for solving the problems we face.
We believe the right frameworks dramatically improve collaboration outcomes.
We build awesome multidimensional collaboration frameworks based on cognitive psychology, social
psychology & game theory.
We believe you can do this too. We hope you will.
The world needs you.
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Conteneo, Inc.480 San Antonio Road, Suite 202Mountain View, CA 94040
Please visit us at www.conteneo.co and www.innovationgames.com!
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Framework and Applications
Keep reading for frameworks that you can use in very specific ways!
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Ideas to ActionTM
Divergent thinking Envisioning, unmet needs, hidden or unexpected uses.
Understanding use, sequencing and planning, relationships.
Prioritization and selection of ideas.
Process improvement & ongoing alignment.
Envisioning
Product BoxSet a vision for your
product with customers.
Remember the FutureUnderstand shared steps
for mutual success.
Relationships and Use
Spider WebUnderstand complex
relationships from your customers’
point of view.
Start Your DayKnow how the when influences the how.
Empathy and Insight
The ApprenticeBuild empathy for your customer’s
experience. Me and My Shadow
Identify needs that your customers don’t know
they even had!
Boundaries
Spider WebUnderstand complex
relationships from your customers’
point of view.
Give Them a Hot TubUse outrageous ideas to establish boundaries and develop breakthroughs.
Hidden Needs and Problems
Show and TellUnderstand usage
from your customers’ point of view.
Speed BoatUnderstand the problems your
customers are facing.
Prioritization
20/20 VisionUnderstand customer
benefit priorities.
Prune the Product TreeDevelop great roadmaps.
Buy a FeatureUse a virtual market
to prioritize features/projects.
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CXPA Event and Room Design
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Framework OverviewBest 5 / Worst 5
What is C / C / C?
4 C’s
What are attributes or dimensions of collaborations?
Your assignment: What techniques do you know each each of these areas?
What are the attributes or elements of a good game? Of play
Identify best and worst aspects of designing for a decision
What is the difference between Communication, Coordination and Collaboration
For example, is collaboration different in small groups or large groups? What about the participants
Ideas to Action Simple Attribute Listing
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Layout
Best 5/ Worst 5
Comm-Coord-Collab
Collaboration Dimensions
Ideas to Action
Play – Game
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Global HandoutsFramework # T Materials
Best 5/Worst 59 9 posters
9 Blue Stattys9 Sharpies
Ready to Print
Comm-Coord-Collab9 9 posters
9 Red Stattys9 Sharpies
Ready to Print
Dimensions9 9 posters
9 Yellow Stattys9 Sharpies
Ready to Print
IdeasAction7 9 posters
9 Green Stattys9 Sharpies
Ready to Print
PlayGame7 9 posters
9 Orange Stattys9 Sharpies
Ready to Print
Materials 41 Sharpies
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Best 5/ Worst 5
Working as a group, identify the five best and five worst practices that you have experienced when it comes to collaborative decision processes.
You can use the case study presented by Luke or just pick a problem you’ve faced at work that required collaboration.
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Communication – Coordination - Collaboration
Sometimes groups have trouble because they confuse these three concepts.
Using the worksheet provided, see if you can clarify them for yourself and your team.
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Collaboration Attributes/Dimensions
High-impact design honors the attributes and dimensions of the design space.
What are some of the attributes and dimensions of collaboration?
Is the rank order of these dimensions universal or is the rank order of these dimensions depending on the dimensions themselves?
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Double Diamond Frameworks
What are some collaboration techniques or frameworks you’ve found effective in each area?
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Play Game
What is Play?
What is a Game?
How are they different?
How are they similar?