cxmsummit - justin dennis- data & content
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CXMSUMMIT
DallasPRESENTED BY
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#cxmsummit13
Gift cards will go to:t� 5PQ�$POUSJCVUPSt� .PTU�3FUXFFUFE
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Customer Experience
Management
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Data &Content
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MomMarriedSMU College GradiPhone UserLives in New York, NY
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Likes: American Idol, BMW, Walmart, Neiman Marcus, &Nike
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We’venevermet
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Maryused ourFacebook app
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Mary prefers our
Sweepstakesover
Surveys
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Mary prefers our
White Papersover our
Newsletters
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Mary is one Persona
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Personasshould lead content
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Why does this matter?
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50% of my marketing works
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Today’s eventTwitterLinkedinFacebook AdsLinkedin AdsDirect Email
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Marketing,QÁXHQFHGCustomer %
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CustomerAcquisitionCost
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RatioLTV : CAC
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CXMSUMMITTake Away
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InnovativePartners
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EngageCustomers asIndividuals
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Seek data thatcomplimentsyour strategy
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ProvideMeasurableReturn