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March 2015 GIVING VIETNAMESE CONSUMERS WHAT THEY WANT THE NEED FOR SPEED

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  • March 2015

    GIVING VIETNAMESE CONSUMERS WHAT THEY WANT

    THE NEED FOR SPEED

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    DO YOU HAVE THE RIGHT OFFER?

    Our lifestyles are changing

    Working adults are strapped for time

    Students need a place to hang out

    Males and females shop differently

    CVS and minimarts for HCMC

    Minimarts for Hanoi

    CVS threatens

    Traditional grocery; minimart fast-replacing wet markets

    Food & Beverages reign in CVS

    Fresh and value-for-

    money winning in minimarts

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    Shaping your business for tomorrow

    WHAT is the new Vietnam convenience offer

    WHERE is the convenience

    footprint in Vietnam

    WHO is the Vietnamese

    consumer

    CONVENIENCE IN VIETNAM TODAY

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    WHO is the Vietnamese

    consumer

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    4 BIG CONSUMER TRENDS

    ITS ALL ABOUT ME

    CONNECT ME TO THE

    WORLD

    IM ON THE MOVE

    I HAVE THE POWER TO BUY

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    2030 2013

    Asia will be the home of

    3 BILLION middle class

    The projected middle class in

    Latin America is

    313 MILLION

    The middle class in Africa

    and the Middle East is

    projected to

    DOUBLE

    ASIA IS GETTING RICHER WITH PURCHASING POWER FOR THE FIRST TIME

    Sources: Nielsen Analysis, Boston Consulting Group

    Vietnams middle class

    set to

    DOUBLE BY 2020

    (2014 to 2020)

    12M to 33M

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    Income is relative across countries

    17%

    20%

    16%

    15%

    22%

    44%

    33%

    59%

    20%

    15%

    17%

    37%

    46%

    42%

    35%

    52%

    35%

    33%

    Singapore

    Malaysia

    China

    Thailand

    India

    Philippines

    Vietnam

    Indonesia

    Asia

    Less than $5,000 $5,000 - $19,999

    17%

    14%

    13%

    20%

    25%

    14%

    10%

    35%

    17%

    49%

    38%

    56%

    37%

    44%

    31%

    34%

    31%

    47%

    34%

    48%

    31%

    42%

    31%

    55%

    55%

    34%

    36%

    Singapore

    Malaysia

    China

    Thailand

    India

    Philippines

    Vietnam

    Indonesia

    Asia

    I've been able to spend freely

    I've been able to live comfortably, and bought some things just becauseI liked them

    I've only had enough money for shelter, food and basics

    ANNUAL INCOME SPENDING FLEXIBILITY

    AND VIETNAM IS PART OF THIS STORY

    Sources: Nielsen Global Survey

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    57% population below 35 years old

    YOUNG POPULATION

    Sources: Data results of the Viet Nam Household Living Standards Survey 2012 VN GSO Statistical Yearbook of Vietnam 2013 VN GSO Vietnam Urbanization Review 2011 World Bank Nielsen Vietnam Pocket Book

    ALL SET TO SOAR

    HIGH LABOR FORCE 13% increase in labor force participation

    HIGHER INCOME

    44% increase in monthly income per capita (2010 vs. 2012)

    MORE EXPENDITURE

    32% growth in monthly total consumption expenditure per capita (2010 vs. 2012)

    SMALLER HOUSEHOLD SIZE From 4.44 to 3.85 people/ household (2002 vs. 2012)

    URBANISATION

    30% urbanisation rate with 3.4% growth rate per year

    QUALITY

    73% willing to pay more for higher quality

    39% considering health as top concern in life

    HEALTH

    MORE EDUCATED 1.6 times more college/ university graduates (2006 vs. 2012)

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    WITH HOUSEHOLDS SHRINKING, NEW OPPORTUNITIES ARISE

    Source: Viet Nam Household Living Standards Survey 2012 VN GSO

    4.4 3.8

    SMALLER PACKAGING

    SHOPPING MISSIONS NOT

    FORMATS

    ON-THE-GO LIFESTYLE

    VN AVG # IN HH

    2015 2000 future

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    Source: Monthly income per capita: GSO 2012 Occupation structure & Urbanization rate: Rural Census 2011

    Education level: Nielsen Rural Syndicated Study 2009 & Nielsen Rural 2014

    MEET 4 KEY CONVENIENCE SHOPPERS IN VIETNAM

    STUDENT

    FIRST JOBBER

    WORKING MOM

    23%

    18%

    16%

    HOUSEWIFE

    9%

    Source: Nielsen Vietnam Convenience Store Study

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    CONVENIENCE STORES

    SUPER/HYPER

    TRADITIONAL GROCERY

    WET MARKET

    UNDER 24 YEAR OLDS 58% 27% 20% 16%

    WHITE COLLARED/PROFESSIONAL

    36% 26% 20% 21%

    STUDENT 23% 11% 6% 4%

    THE SHIFT STARTS WITH STUDENTS AND PROFESSIONALS

    Source: Nielsen Shopper Trend Vietnam 2014 Base: All shoppers HCM and HN (n=1000) Demographic questions (Age, Occupation)

    N.B. Sample size for minimarts are too small to be displayed

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    WHAT STUDENTS WANT..

    NEW DAY START!

    9am12pm

    122pm

    59 pm 25pm

    Source: Observations/website

    Khanh and Dat

    Enjoy frozen soft drinks + cool teas during their short breaks

    QUICK FIX

    Rice and fruit juice from the store are as good as those made at home

    NOURISHMENT

    Light food such as instant noodles to sustain vitality till end of day

    RECHARGE ENERGY

    Sweet foods such as ice cream and soft drinks to keep energy levels up

    RELAX

    Chill out with buddies

    on the way to school

    59am

    HEALTHY KICK OFF

    Buy sandwiches and fruit juices to get ready for a long, active day

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    HOW WORKING FEMALES SHOP

    NEW DAY START!

    59am 9am12pm

    122pm

    59 pm 25pm

    Source: Observations/website

    Hoa

    HEALTHY KICK OFF She enjoys a fresh juice from the CVS situated at her office

    QUICK FIX

    For lunch, she goes for the hot pot/rice at the CVS

    NOURISHMENT brings her kids to school

    MEAL PREPARATION

    minimart

    On the way home, Hoa passes by a minimart to pick up fresh vegetable and meat

    In the evening, she drops by at the nearby minimart for shampoo, detergent, yogurt and snacks for her children

    FILL-IN NECESSITIES

    minimart

    On the way to school, Hoa stops at the CVS next door to buy bread-and-milk combo for the children

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    WHAT CONVENIENCE MEANS TO WORKING MALES.

    NEW DAY START!

    59am 9am12pm

    122pm

    59 pm 25pm

    Source: Observations/website

    Long

    QUICK KICK OFF

    REVITALISE

    NOURISHMENT rushing to work

    UNWIND

    FILL-IN NECESSITIES

    He grabs bread and RTD tea and rushes to the office where he eats at his desk

    Enjoys a hot coffee to stay alert

    Replenishes at mid day with Vietnamese rice and frozen soft drink

    Drinks some cool tea to wash away the hectic morning

    Picks up personal care items running low such as toothpaste, deodorantall ready for a new dynamic day

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    16 Source: Nielsen Global Survey of Consumers Shopper Behavior 2013

    Males are more likely to shop in convenience than females

    EMBRACE CONVENIENCE OF BUYING ONLINE

    FAST FOOD IS ON THE GO

    FRESH AND FREQUENT

    of shoppers like to shop every day to provide fresh and healthy food for their families 30% 23%

    CONVENIENT OFFERING

    LOCATION IS MOST IMPORTANT

    Consumers in Thailand find location as most important

    In Philippines

    1 in 5 eat fast food

    at least once a week

    37% of Asian consumers will buy groceries online

    HEALTHY SHOPPING IS TOP OF MIND

    will pay more for foods that promote healthiness

    57% 84%

    51% 2014

    ASIAN CONSUMERS ON THE GO Whats important to them and how they shop

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    7.4

    0.9

    3.1

    1

    5

    1.7

    4.8 5.3

    HYPER/SUPER PERSONAL CARE CVS ONLINE

    2008 2013

    During the past 6 years, Chinese shoppers have cut their Hypermarket trips by 30%

    Source: Nielsen Shopper Trend 2013 average trips per month

    -32% Vs. 2008

    Trips

    +89% Vs. 2008

    Trips

    +55% Vs. 2008

    Trips +430% Vs. 2008

    Trips

    CONVENIENCE IN CHINA

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    NEXT UP: E-CONVENIENCE?

    Hours per week

    Consumers in Asia Pacific are among the most connected in the world

    Source: Survey of Internet users Nielsen Cross Platform report

    VIETNAM

    15.5

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    WHAT WE KNOW: CONVENIENCE MEANS DIFFERENT THINGS TO DIFFERENT SEGMENTS

    AGE

    WEALTH

    HOUSEHOLD SIZE

    LOCATION

    EDUCATION

    ACCESS TO TECHNOLOGY

    ACCESS TO PRODUCTS

    MILLENNIALS

    LOW INCOME

    SINGLE UNIT

    RURAL

    LOW

    LIMITED

    SILVER TIDE

    TRADITIONAL/ MODERN TRADE

    MILLIONAIRES

    FAMILY UNIT

    URBAN

    HIGH

    24/7

    E-COMMERCE

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    WHERE is the convenience

    footprint in Vietnam

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    CONVENIENCE FOOTPRINT IN ASIA IS EXPLODING

    X = Growth since 2004 Source: Nielsen Retail Census

    2.7 X

    2 X

    2 X

    1.4 X

    3 X

    3 X

    1.5 X

    CHINA

    KOREA

    THAILAND

    TAIWAN

    MALAYSIA

    PHILIPPINES

    SINGAPORE

    Number of Stores In 2014

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    147

    863

    304

    130

    428

    116 12

    321

    98

    259

    1082

    300 236

    523

    112 17

    421

    89

    348

    1452

    313 326

    547

    100 15

    602

    94

    CVS Minimart Super/Hypermarket

    CVS Minimart Super/Hypermarket

    CVS Minimart Super/Hypermarket

    URBAN HCMC HANOI

    2012 2013 2014

    Number of Modern Trade stores in Vietnam

    Source: Nielsen Retail Establishment Survey (RES)

    SLOWLY BUT SURELY, VIETNAM TOO

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    Chain MM Independent MM Chain CVS

    24/7 Fixed hours

    Source: Observation/ website

    A LOOK AT CONVENIENCE FORMATS IN VIETNAM

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    REGIONALIZED APPROACH IS A MUST Clear-cut distinction between CVS and MM in HCMC but blurred in Hanoi

    HCMC

    IMPULSE SOLUTION FRESH FOOD EVERYDAY

    ALL-IN-ONE SOLUTION FOR EVERYDAY NEEDS

    ALL-IN-ONE SOLUTION FOR GROCERY NEEDS

    CVS MINIMART

    HANOI

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    Source: Nielsen Shopper Trend Vietnam 2012 and 2014 - Which of these types of stores have you visited in the past 7 days? - On average, how often would you shop at the following type of store? - Which of these types of stores would be the one where you normally buy most of your food and grocery items?

    SHIFT FROM TRADITIONAL TO MODERN TRADE

    WHERE DO CONSUMERS SHOP? (%)

    HOW OFTEN DO THEY SHOP? (AVERAGE PER MONTH)

    CHANNEL SPENT MOST IN? (%)

    2012 2014 2012 2014 2013 2014

    WET MARKETS 90 85 23.2 22.4 53 47

    TRADITIONAL GROCERY 81 64 10.8 8.6 11 7

    SUPERMARKETS 62 60 3.0 2.8 34 40

    CONVENIENCE STORES 5 11 2.1 3.6 1 2

    PERSONAL CARE 11 9 0.8 0.9

    MINIMARTS - 4 - 2.7

    COSMETIC SHOPS 6 4 0.7 1.1

    CASH AND CARRY 4 3 0.8 0.9

    DEPARTMENT STORES 3 1 0.6 0.6

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    FREQUENT VISITORS (Visiting at least 23x/ week)

    OCCASSIONAL VISITORS (Visiting less than 23x/ week)

    Source: Nielsen Study at CVS/MM 2015 Quantitative How often do you visit each of the following channels?

    CONVENIENCE STORES

    MINIMARTS

    81% VISIT TRADITIONAL GROCERY SHOPS

    85% VISIT WET MARKETS

    65% VISIT TRADITIONAL GROCERY SHOPS

    67% VISIT WET MARKETS

    TRADITIONAL GROCERIES AND WET MARKETS ON ALERT

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    SUPER/HYPERMARKET

    TRADITIONAL GROCERY

    MARKET STALL

    STREET VENDORS

    EATERY

    QUICK SERVICE RESTAURRANT

    CAF

    TEASHOP

    STREETSIDE HAWKER

    TRADITIONAL GROCERY

    TEASHOP

    CAF

    On premise On the go

    Stock-up/Fill-in Daily shop

    WET MARKET

    TRADTIONAL GROCERY

    Depending on Shopper Mission..

    POTENTIAL THREAT TO OTHER CHANNELS TOO

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    86%

    Source: Nielsen Study at CVS/MM 2015 Quantitative What items did you buy today?

    TODAY, FOOD AND BEVERAGE IS DRIVING CVS SALES

    buy either food or beverage 51%

    of food buyers also buy

    beverage items

    62% of beverage

    buyers also buy food items

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    EXPERIENCE

    CONVENIENCE

    IMMEDIATE DELAYED

    IMMEDIATE CONSUMPTION IS KEY TRIGGER IN CVS

    Source: Nielsen Study at CVS/MM 2015 Quantitative and Qualitative What best describes your main purpose of this shopping trip? Which shopping channel(s) fit with the following statement?

    KEY NEED STATES Specific functional and emotional benefit

    Meal preparation Necessity fill-in

    Good service from staff 85% Fresh everyday 22%

    Daily shop/fill-in: 14%

    Quick Fix

    Quick to get in and out 82% Clear store layout to find

    products 82% Long operating hours: 86%

    Urgency: 6% Pick me up Recharge

    Stock availability assurance 46% Quick billing 78%

    On-the-go and just-in-

    time meals: 47%

    Unwind/Relaxation/Self-indulgence Fun time together/Family bonding

    Fun time together 66% Joy and relaxation 64% Neat and clean environment 92%

    On premise: 26%

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    EXPERIENCE

    CONVENIENCE Source: Nielsen Study at CVS/MM 2015 Quantitative and Qualitative What best describes your main purpose of this shopping trip? Which shopping channel(s) fit with the following statement?

    KEY NEED STATES Specific functional and emotional benefit

    Meal preparation Necessity fill-in

    Good service from staff 90% Fresh everyday 53%

    Daily shop/fill-in: 55%

    Quick Fix

    Quick to get in and out 81% Clear store layout to find

    products 90% Long operating hours: 85%

    Urgency: 13% Pick me up Recharge

    Stock availability assurance 48% Quick billing 79%

    On-the-go and Just-in-time meals: 19%

    Home stocking and consumption

    Freedom to browse 93% Quality assurance 71% Wide assortment 74%

    Stock up: 9%

    DAILY SHOPPING NEED IS THE REASON FOR MMS

    IMMEDIATE DELAYED

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    WHAT is the FUTURE of the

    convenience offer

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    ENORMOUS OPPORTUNITY IN VIETNAM What is the right offer in each area?

    Number of People per Convenience Store

    Convenience stores are now truly convenient in many countries

    1,835

    2,300

    5,261

    5,556

    7,040

    7,300

    21,000

    37,000

    69,000

    KOREA

    TAIWAN

    HK

    THAILAND

    MALAYSIA

    SINGAP

    CHINA

    PHILIPPI

    VIETNAM

    Source: Nielsen Retail Census

    (% OF POPULATION)

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    EARLY SENTIMENTS: AGGRESSIVE AND AMBITIOUS

    "Citimarts strategy will not only stop at supermarket but also open small-format stores, minimart to explore all market segments.

    Ms. Nguyn Th nh Ha

    Investors of Citimart

    Vingroup with a plan to develop 100 supermarkets, 1000 convenience stores till 2017, aims to create jobs for 20000 Vietnamese labour

    Mr. L Khc Hip Vice President of Vingroup

    Co.op Foods target to open 30 stores till the end of this year (2011) and open 150 stores moare up to 2015 Ms. Nguyn Th Tuyt Hoa

    Deputy Director of Saigon Co.op

    Up to now, Vietnam only had 400 stores. Meanwhile, with population of 60 millions, Thailand has 10.000 (convenience) stores; Japan has up to 50.000 stores for 130 mil people. Therefore, my forecast is Vietnamese market size will be bigger than Thais and in ten years times, number of (convenience) stores can reach to 15.000 nationwide

    Mr. Kigure Takehiko CEO of FamilyMart

    Source: Nielsen Study at CVS/MM 2015 Qualitative

    We have invested in the channel 2 years now. CVS chains are doing successfully by recruiting the youth as their shoppers. Vietnamese youngsters catching up quickly with this new trend is quite surprising. While independent minimarts, the transition between traditional trade and modern stores, are impacting super/hypermarkets

    MT manager A multinational FMCG company

    RETAILERS MANUFACTURERS

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    35

    SUPER/ HYPER

    TRADITIONAL GROCERY

    WET MARKET

    + + +

    - + +

    - + +

    - - +

    - - -

    - + +

    GAP BETWEEN CONVENIENCE RETAILING V.S. OTHER CHANNELS

    CONVENIENCE WILL DRIVE MODERN TRADE

    % agree with imagery statements

    CONVENIENCE

    ASSORTMENT

    ASSURANCE

    FRESHNESS

    PRICING

    JOY/ EXPERIENCE

    +: ADVANTAGE -: DISADVANTAGE

    Source: Nielsen Study at CVS/MM 2015 Quantitative Which shopping channel(s) fit with the following statement?

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    36 Source: Nielsen Study at CVS/MM 2015 Qualitative

    MORE THAN 1 DEFINITION OF CONVENIENCE..

    PRIVACY

    Free to browse without disturbance

    ACCESSIBLE

    Just one step from home/school/office

    Easy browsing Quick billing

    QUICK AND EASY

    AVAILABILITY

    Long opening hours, esp. for fresh food

    Ready-to-eat And Ready-to-cook

    READILY MADE

    ALL IN ONE

    One place for all solution

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    37

    DIFFERENT FOLKS, DIFFERENT PATHS OF PURCHASE Vietnam

    IMPULSE DECISION

    BIG SPEND

    FREQUENT VISIT

    MORE F&B OPPORTUNITY

    EXPECTATION TOWARDS PRODUCT

    PLANNED DECISION

    SMALL SPEND

    OCCASIONAL

    LESS F&B OPPORTUNITY

    EXPECTATION TOWARDS SERVICES

    More F&B, especially RTE More services (Promotions/ Loyalty program/Free delivery)

    HIGH ON VISITING CVS

    HIGH ON VISITING MM

    EXPERIENCE NEED

    CONVENIENCE NEED

    STUDENT FIRST JOBBER WORKING MOM HOUSEWIFE

    Source: Nielsen Vietnam Convenience Store Study

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    WHATS THE WINNING STRATEGY?

    CRITICAL SUCCESS FACTORS

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    FOOD ON THE GO

    EXTENDED SERVICES AND HOURS

    COMPETITVE PRICING

    HIGH QUALITY

    WIDE PRODUCT CHOICE

    SPEED OF SERVICE

    FRESH

    PERSONAL

    LOCAL

    CHANNEL FORMATS ARE STARTING TO BLUR Consumer need for convenience is common link

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    HOW DO YOU DIFFERENTIATE AND GROW IN THIS COMPETITIVE MARKET?

    NEW CONVENIENCE

    FOOD ON THE GO

    FRESH

    COMPETITIVE PRICING

    EXTENDED SERVICES

    AND HOURS

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    CONVENIENCE PROVIDING SOCIAL MEETING PLACES IN SINGAPORE

    Competing directly with Quick Serve Restaurants and Coffee Shops in all markets

    Source: Observations/websites

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    Upgraded 2nd generation ibon Printing/Scan event tickets/transportation

    tickets besides household bill payment

    Provide tablet in sitting area Customer can access to 7-Net

    to shop more

    In-store media Sports/TV commercials

    INNOVATIVE IN-STORE EXPERIENCES ALREADY HERE

    Source: Observations/websites

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    43

    IN-STORE DECORATION BY CVS

    CVS WITH BIGGER SIZE

    DIFFERENTIATE WITH STYLE OR SIZE..

    Source: Observations/websites

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    Providing convenience in fresh

    INDIVIDUAL FRUIT AND VEGETABLES

    READY-TO-COOK INGREDIENTS

    CONVENIENCE MOVING INTO FRESH IN TAIWAN

    Source: Observations/websites

    Catering to the everyday needs of small households

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    45 Source: Nielsen Consumer Confidence Index Q414

    RESPONDING TO INCREASING DEMANDS OF HEALTH-CONSCIOUS CONSUMERS

    THE #1 VIETNAMESE

    CONCERN

    READY TO DRINK MILK/YOGHURT

    CHEESE

    HEALTHY BEVERAGES

    TRADITIONAL SNACKS

    PRE-CUT FRESH FRUITS

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    OPPORTUNITY FOR PRIVATE LABEL TO GROW Quality and assortment gaining importance

    Hot-selling imported snack

    (of some countries)

    Local favorite drink/snack

    Imported product

    (electronic devices,

    personal care)

    New tea drink Frozen food

    Source: Observations/websites

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    Shoppers increasingly expect Convenience + Low Prices

    INCREASED FOCUS ON MEETING SHOPPERS NEED FOR VALUE IN TAIWAN

    Source: Observations/websites

    SEASONAL PROMOTION: on RTD and RTE by theme/activity

    TOTAL STORE PROMOTION: Gain points when you spend > $60

    PAY BILLS AND GET COUPONS

    BUNDLE PROMOTION: Meal + drink

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    TOTAL STORE PROMOTION A MUST-DO TO INCREASE BASKET SIZE IN VIETNAM Provides everyday needs, and diversify promotion mechanism

    Source: Observations/website

    SEASONAL PROMOTION: on food and beverage by theme/activities

    BUNDLE PROMOTION: Meal + drink

    TOTAL STORE PROMOTION: Get discounts/gifts by paying bills

    OTHER CREATIVE PROMOTIONS

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    Spend $3 at any 7-Eleven store to get a stamp

    Get one figurine at $3.90 with 8 stamps or redeem one figure with 24 stamps

    Cheers LinkPoints Issuance: Every $1=2points

    Min Purchase $10 at Cheers / Esso Cheers, $20 at FairPrice Xpress

    Cheers LinkPoints Redemption: All purchases

    RETAILERS THEME MECHANISM

    Free registration 1st purchase over 30.000 VND ,

    shoppers got gift from Bs mart

    LOYALTY PROGRAMS WILL GROW IN IMPORTANCE

    Source: Observations/website

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    BUYING BEYOND TRADITIONAL IMPULSE ITEMS

    CONVENIENCE BEYOND AN IMPULSE DESTINATION In Thailand

    79%

    13

    OF URBAN SHOPPERS SHOPPED IN CONVENIENCE IN THE LAST WEEK

    TRIPS/MTH

    6% MORE EXPENSIVE THAN HYPER

    IN THAILAND, CONVENIENCE IS ONLY

    IN OTHER COUNTRIES, E.G. SINGAPORE, ITS UP TO 30% MORE EXPENSIVE

    MAKING

    19% OF THAI SHOPPER VISITS TO CVS FOR EVERYDAY NEEDS

    Sources: Nielsen Shopper Trends and Retail Measurement Services

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    PROVIDING SERVICES THAT MAKE LIFE EASIER IN KOREA

    Increasing shopper spend and frequency

    POSTAL SERVICE

    MOBILE PHONE

    GIFT CARD

    ATM TAX

    PAYMENT LOTTERY PAYMENT SERVICE

    TICKET PICK-UP

    RTE /FRESH

    Source: Observations/website

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    CONVENIENCE OF THE FUTURE: MORE THAN FMCG

    PAYMENT SERVICE

    FRESH FOOD READY-TO-EAT

    DINE-IN

    LOYALTY PROGRAMME

    TICKET PICK-UP

    GAS STATION

    ATM WIFI

    Source: Observations/website

    From bill payment to having a hot meal, more services are being added..

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    MAKING SHOPPERS LIVES TRULY CONVENIENT A day in the life of a shopper around CVS

    Small sized vegetables

    Get coupons by paying bills in CVS

    NEW DAY START!

    08:45 am 12:30 pm

    13:30 pm

    18:00 pm

    21:00 pm

    Freshly brewed coffee

    15:30 pm

    19:30 pm

    Late night snack

    Pre-cut fruit

    Pre-cooked home meals

    Rice Lunchbox Meal

    Bundle Promotion: Meal+ Drink

    ATM

    Pick up theatre tickets

    Source: Observations/website

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    FAST BECOMING AN ENABLER TO BUSY LIVES

    A hangout venue for young shoppers

    A time saver for working females

    A convenient location for

    working males

    MORE THAN JUST A CONVENIENCE STORE

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    55

    CONVENIENCE IS MOVING BEYOND A STORE FRONT

    EATING ON THE GO

    SOCIALISING

    WEEKLY SHOP

    INNOVATE BEYOND CPG

    SHOPPING ON THE GO

    PRICING AND RANGING TO

    RIVAL SUPERS

    EASE OF ACCESS

    FRESH FOOD

    ARE YOU READY TO EVOLVE?

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    56

    THE FUTURE OF CONVENIENCE

    Move beyond the big cities to

    capitalise on consumer purchasing

    power

    Convenience is not a store format

    its a consumer need

    Digitalise your offering to be

    truly convenient, anywhere, any time