Alexandru IVAN

WORK EXPERIENCEALCON ROMANIA / 2013 - PRESENTProduct Manager - OTC & Vision Care

Area Trade Manager - South & East

Business development strategist

Business planning and sales strategy to ensure the company sales double digit growth and profitabilityResponsible of the performance of 1 distributor and 6 national retail KA’sAccountable of the division’s P&L (direct selling & marketing)Responsible of creation and control of the marketing budget (0.5M € / year) in concordance with developed strategyRegular customer facing to understand and help them develop businessDevelop marketing strategy and tactics for market penetration and brand position-ing for 12 categories with 7 successful new launches and 2 brand restagesManage execution of B2B & B2C actions in the market (merchandising, trade market-ing, social media, advertising, PR, events, trade fairs, consumer campaigns)Analyze market potential, evaluate market trends, consumer and partners behaviorConduct market researches and elaborate tactics in concordance with resultsManage forecasting, planning process and all S&OP processAccountant of pricing strategy for all brands, promotions and trade actionsSustained trainer & coaching roles for sales team and customers

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TRANSITIONS OPTICAL / 2010 - 2012

ACCOR SERVICES (EDENRED) / 2007 - 2009

Establish the strategies and implementing the action plan together with the Country Manager for direct and indirect partners.Establish and negotiate the budgets and objectives for Romanian partners.Implement agreed strategies in order to maximize long term sales and profitabilityImplementation and coordination of trade marketing programs: consumer and in store promotions; ensuring the presence of shelf communication materialsDevelop and execute in-store activation, point of purchase materials in time and on budgetDevelopment of sales presentations/materials and tracking/analyzing in-market implementation for new campaigns product /launchesOwning responsibility for the development, execution, and performance of all programs designed to increase brand awareness and visibility.Identify new distributors and optic centers for company's products and supporting them to develop business.Organize Category Management trainings for distributor’s agents and in store partners.Support country manager and management team with business analysis

Account Manager / 2008 - 2009Telesales Agent / 2007 - 2008Customer Service Agent / 2006 - 2007

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ABOUT ME

CONTACT

LANGUAGES

THINGS I LOVE DOING

A professional strategist with business development experience and sales and marketing skills. Mindset is focused on results obtained with ethical and sustained growth strate-gies and tactics. Looking in business for well organized partners with very well defined objec-tives and goals. I sprinkle each partnership with loyalty and respect. I yearn for novelty and innovation in all things I care for.

+4 0728 109 014alex_ivan@icloud.comro.linkedin.com/in/alexivan

Romanian

English

Native

Fluent

PERSONALBirth Date: 23.11.1986Driving licence Cat. B

ACHIEVEMENTS

SKILLSTechnical Software Literacy

SKILLSPersonal skills

SKILLSBusiness Skills

PERSPECTIVEFuture plans

EDUCATION

For Alcon portfolio i successfully developed strategies that grew business portfolio from 1.5M$ to 2.6M$ CC in 2 years. I had the support to create and implement first OTC media campaign with impact in long term ROI and brand awareness which successfully reinforced #NO.1 market position. I have ownership of 2 educational projects for KA's and distributor which led to double sell out within targeted points of sale within 3 months frame. I elaborated an educational excel based app for sales force to emphasize the category profitability.

Back in Transitions I successfully launched 2 new premium product lines (Transitions VI & Transitions XTRActive) and increased the partners educational level of photocromic lenses from scratch to the level of being able to promote such product. During my staying I introduced and developed a new distributor partner up to 10% market share from total sales.

I am looking forward to achieve a high level of business expertise to address new heights in top management roles where I will have the chance to emphasize my experience and abilities. I work daily to learn and develop myself as individual and professional in order to offer best of me in future roles.

Mostly in concordance with past experience and development I feel ready and confi-dent to proceed a step further in my career in business management roles, where I encourage myself I will find new challenges and victories along with the team I will belong to.

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BUCHAREST UNIVERSITY of ECONOMIC STUDIESInternational Business and Economics / 2008 - 2011

NATIONAL CALIFICATION AUTORITYTrain of trainers certificate - 2009Project management certificate - 2009

CAMBRIDGE SCHOOL OF BUCHARESTIntensive english degree - High School

Excel(Intro in VBA coding)

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Ms Access(Study basics)

• Powerpoint(Creating “Apps”)

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Prezi(Revealing secrets)

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Adobe Ilustrator(Fluent usage)

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CS Photoshop(For fun)

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Interpersonal(Great things happen together)

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Adaptability(Know when look from different perspective)

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Analytical/research(Reading behind numbers)

•Communication(I speak from the heart but assessing the impact)

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Integrity(My life’s foundation stone)

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Creativity(Always looking for new ways)

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Strategic Thinking(Knowing why, where, when, how & with whom)

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Leadership(Developing participative leadership)

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Financials(Proficiency with P&L)

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Critical Thinking(Looking for weak spots with counter arguments)

• Marketing(A beautiful manner to bring to life ideas)

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Sales & negotiation(No need to sell when you ignite people desire to buy)

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