cutting through the cacophony
DESCRIPTION
Cutting through the Cacophony. Cutting through the Cacophony. NewsLINE Al Wilson, Anne Tennier & Ralph Wilson Hamilton Centre Federal Liberal Association LPC(O) AGM Saturday, May 5, 2012. Agenda. Welcome & introductions – Al Wilson Overview – Anne Tennier “Cutting through the Cacophony” - PowerPoint PPT PresentationTRANSCRIPT
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Cutting through the Cacophony
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Cutting through the Cacophony
NewsLINEAl Wilson, Anne Tennier & Ralph Wilson
Hamilton Centre Federal Liberal AssociationLPC(O) AGM
Saturday, May 5, 2012
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AgendaWelcome & introductions – Al Wilson
Overview – Anne Tennier
“Cutting through the Cacophony” Newsletter production – Ralph Wilson
Questions & answers/general discussion
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Welcome
Al WilsonPresident, HCFLA
Anne Tennier2011candidate and VP community
outreach & special eventsRalph Wilson
VP communications
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AgendaPresenters
Al Wilson Anne Tennier Ralph Wilson
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Overview
• (Anne’s remarks)
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Cutting through the Cacophony
“It seems rather incongruous that in a society of super-sophisticated communication, we often suffer from a
shortage of listeners.”(Erma Bombeck)
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HCFLA NewsLINE
NewsLINE began in Hamilton Centre initially as a campaign tool designed to support & promote our candidate and the Liberal Party’s election campaign platform.
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NewsLINE content
• Focus on local events & activities• Encourage members’ participation – at
events and by providing copy & photos• Content: community events, ED news &
notices, LPC material, news from external sources, other ridings’ activities
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Getting started
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10 steps to newsletter production
1. Draft a newsletter production plan2. The plan should include identification of key target
audiences: internal = ED members & supporters; external = community organizations, cultural & religious groups, civic leaders, unions, media, other EDs, LPCO, LPC, business leaders & organizations & other stakeholders
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Targeting your audiences
Shotgun or sniper rifle?
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Targeting your audiences
• Shotgun = blast general information to all targets
• Sniper rifle = fire specific, issue-specific messages to specially-targeted audiences
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10 steps to newsletter production (continued)
4. Solicit content suggestions & ideas and encourage active participation by members5. Identify primary issues shaping & affecting the ED6. Recruit writers, photographers, graphic designers and social media specialists
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10 steps to newsletter production (continued)
8. Refine plan & content based on members’ input 9. Establish firm timeline for implementation10. Launch newsletter
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Newsletter guidelines
• Quality matters: use Canadian Press Style Guide and Caps & Spelling (available in hard copy or on-line)
• Establish editorial & proofreading protocol – “the dreaded approval process” – ensure ALL outgoing material is vetted by your president and your candidate (or designates) – remember: you cannot be your own editor
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Thank you & good luck!
To receive Hamilton Centre’s weekly newsletter, NewsLINE, send an e-mail message to Ralph
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