cut the rope business case 22th september 2013

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Cut the Rope Business Case

Enjoy Brand Licensing

Iberia

The Strategy

Cut the Rope Licensees: Apparel

More than 100.000 units sold in 3 months!!!

El Corte Ingles: BTS Campaign, huge online promotion

EL Corte Ingles BTS Campaign: BTS Products

EL Corte Ingles BTS Campaign: BTS Products

EL Corte Ingles BTS Campaign: Publishing

EL Corte Ingles BTS Campaign: Apparel

EL Corte Ingles BTS Campaign: Apparel

EL Corte Ingles BTS Campaign: Apparel

EL Corte Ingles BTS Campaign: Apparel

EL Corte Ingles BTS Campaign: Apparel

EL Corte Ingles BTS Campaign: In Store Product Placement

EL Corte Ingles BTS Campaign: In Store Product Placement

EL Corte Ingles BTS Campaign: In Store Product Placement

EL Corte Ingles BTS Campaign: In Store Product Placement

TVE: Media Partner

TVE: Media Partner • Spectacular Results: In just 15 days, number 3rd in

Internet Game Ranking and number 7th in Video Downloads in Clan Website (TVE Kids Website) with a total of 1.175.278 downloads.

TVE: Media Partner

TVE – Clan Magazine

TVE – Clan Magazine

TVE – Clan Magazine

Cut the Rope Licensees: Toys

Cut the Rope Licensees: Toys

Cut the Rope Licensees: Toys

Cut the Rope Licensees: Publishing

Cut the Rope Licensees: Home Textile

Cut the Rope Licensees: Apparel

Cut the Rope Licensees: Candy

Cut the Rope Licensees: BTS

Cut the Rope Licensees: PC Game

Cut the Rope Licensees: Sweet Snack

Sweet Snack Product 3 million units to be

launched Sept 2013

Cut the Rope Licensees: Sweet Snack

Cut the Rope Licensees: Sweet Snack

Cut the Rope Licensees: Sweet Snack