customers, employees and shareholders - cues model

Upload: madhu-avalur

Post on 06-Apr-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    1/19

    Ivyqgjf} Fjp`gxffYcn}fcg`af}

    Igltf}ef Flenef Yviiffa

    Tf} >> Giq =?>>

    Qcf IvFY Jgaf`

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    2/19

    IvFY Jgaf` hy n d}njfug}b jhjhibhle qcf mvh`ahle m`giby gd lnqv}f Uf

    mf`hftf hd qcf jgaf` hy ah`heflq`x dg``gufa, hq uh`` m}hle yviifyy qg n`` nyph}hle

    flq}fp}flfv}y

    _}g`gevf

    Qcf IvFY Jgaf` inl cf`pnlx flq}fp}flfv} qgyviifyydv``x fyqnm`hyc n

    yqn}qvp nla q}nlydg}j hq hlqgn `hthle igjpnlx

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    3/19

    Qcf px}njha*ycnpfa qfq}ncfa}gl hy qcf yq}glefyq yq}viqv}f blgul

    In}mgl Qfq}ncfa}gl cny yftf}n` yviifyydv` npp`hinqhgly }nlehle d}gj

    igjpvqnqhgln` d`vha axlnjhiy qg lntn` n}ichqfiqv}f, d}gj nthnqhgl qg jgmh`f

    qficlg`gex nla jg}f Qchy uhaf`x niifpqfa nla qcg}gvec`x p}gtfl iglifpq

    hy vyfa ny n qcfg}fqhin` mnyf dg} yftf}n` p}niqhin` pv}pgyfy

    Gv} iglifpq hy mnyfa gl qchy uf``*p}gtfl qcfg}x

    Iglifpq

    Qcf IFY Jgaf` hy mnyfa glqcf iglifpq gd qcf In}mglQfq}ncfa}gl Yq}viqv}f

    C

    C

    C

    I

    C

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    4/19

    9 gd qcf 1 Cxa}gefl nqgjy n}f }fp`nifa uhqc;

    Ivyqgjf}

    Fjp`gxff

    Ycn}fcg`af}

    Qcf dgv}qc Cxa}gefl nqgj, nq qcf qgp, }fp}fyflqy Yviifyy

    Qcf iflq}n` In}mgl nqgj }fp}fyflqy Fddg}q

    Dgv} Dnify }fp}fyflq;

    Tn`vf Yxyqfj

    Jn}bfq

    M}nla Ygihfqx

    Qcfg}x

    Qcf In}mgl Qfq}ncfa}glcny 6 nqgjy nla 1 dnify}fp}fyflqfa uhqc

    yqnbfcg`af}y'nqq}hmvqfy nyycgul

    Ivyqgjf}

    Fjp`gxffYcn}fcg`af}

    Yviifyy

    Fddg}q

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    5/19

    Qcf Cxa}gefl nqgj hy qcf jgyq mnyhi f`fjflq hl qcf pf}hgahi qnm`f,

    jfnlhle hq dg}jy qcf ALN gd qcf yihflif gd icfjhyq}x Yhjh`n}`x, qcf ALN gd

    nlx igjpnlx hy iglyqhqvqfa gd hqy Fjp`gxffy, Ycn}fcg`af}y, nla

    Ivyqgjf}y

    Qcf iflq}n` In}mgl nqgj hy qcf a}hthle dg}if dg} qcf qfq}ncfa}gl nla cflif

    uf }fp}fyflq hq uhqc Fddg}q Hd n`` qcf tn`flif f`fiq}gly gd In}mgl n}f

    vqh`h{fa, qcfl hq dg}jy n yq}gle yq}viqv}f `hbf Ahnjgla, hd lgq p}gpf}`xvqh`h{fa, qcfl hq uh`` mf n eny nla lgqchle jg}f.

    Nq nlx ehtfl pghlq gd qhjf, gl`x qc}ff Cxa}gefl nqgjy n}f mglafa qgefqcf}

    qg dg}j n dnif, cflif qcf `fdq gtf} Cxa}gefl hy nyyvjfa qg mf qcf gvqigjf

    hl gv} jgaf` uchic }fp}fyflqy Yviifyy

    Qcfg}x

    Qcf icn``flef hy qg haflqhdx cgu qcf f`fjflqylffa qg mf mglafa, nla uchic yqnbfcg`af}

    ycgv`a pvq fddg}q hl ig``nmg}nqhgl uhqc ucgj

    qg e}gu nla yviiffa

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    6/19

    Qg vlaf}yqnla gv} qcfg}x, p`fnyf qnbf n lgqf gd qcfyf hjpg}qnlq pghlqf}y

    `hyqfa mf`gu;

    Qcf mgqqgj tf}qhify }fp}fyflq Ivyqgjf}, Fjp`gxff, Ycn}fcg`af}, nla qcfh}

    kghlhle dgvlanqhgl }fp}fyflqy qcf Tn`vf Yxyqfj gd qcf igjpnlx

    Iglyhaf} qc}ff tf}qhify nla glf dnif ny ycgul hl qcf dhev}f mf`gu Qcf qgp

    tf}qfs uh`` n`unxy mf Yviifyy Bffp tn}xhle qcf gqcf} qug tf}qhify

    mfquffl igjmhlnqhgly gd Ivyqgjf}, Fjp`gxff, nla Ycn}fcg`af} nla

    }f`ftnlq dnify uh`` nppfn}

    Qcfg}x

    Fjp`gxff

    Ycn}fcg`af}

    Yviifyy

    Fddg}q

    Ivyqgjf}

    Yviifyy

    Fjp`gxff

    Ycn}fcg`af}

    Fddg}q

    Dnif

    Tn`vf Yxyqfj

    Ivyqgjf}

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    7/19

    Ucfl Fddg}q hy jnaf, hq hy qcf }fypglyhmh`hqx gd S qg jnbf yv}f qcnq Xnla [ n}f fddfiqhtf`x $ fddhihflq`x hl qnlafj nla cntf mglafa, qcfl hq hy n

    afdhlhqf qcnq qcnq dnif gd qcf q}hnle`f uh`` e}gu

    Lgu yhjh`n}`x ucfl n`` qcf q}hnlev`n} dnify e}gu nla FJF]EF ny uhllf}y,

    qcfx n`` IGLTF]EF nq glf pghlq uchic hy }fp}fyflqfa mx YVIIFYY

    Qcfg}x

    Cflif qcf IvFY jgaf`cf`py igjpnlhfy

    Igltf}efFlenefYviiffa

    Yviifyy

    X

    [

    Fddg}q

    Dnif

    S

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    8/19

    H``vyq}nqhgl >

    Ucfl Fddg}q hy a}htfl mxqcf Ivyqgjf}, hq hy jnaf

    yv}f qcnq Ycn}fcg`af} nla

    Fjp`gxff n}f fddfiqhtf`x $fddhihflq`x hl qnlafj nla

    cntf mglafa2 qcfl hq hy

    afdhlhqf qcnq qcf igjpnlxy

    M]NLAuh`` e}gu

    Yviifyy

    Fjp`gxff

    Ycn}fcg`af}

    Fddg}q

    M]NLA

    Ivyqgjf}

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    9/19

    H``vyq}nqhgl =

    Ucfl Fddg}q hy a}htfl mxFjp`gxff qg jnbf yv}f

    qcnq Ivyqgjf} nla

    Ycn}fcg`af} n}f fddfiqhtf`x$ fddhihflq`x hl qnlafj nla

    cntf mglafa2 qcfl hq hy

    afdhlhqf qcnq qcf igjpnlxy

    JN]BFQuh`` e}gu

    Yviifyy

    Ivyqgjf}

    Ycn}fcg`af}

    Fddg}q

    JN]BFQ

    Fjp`gxff

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    10/19

    H``vyq}nqhgl 9

    Ucfl Fddg}q hy a}htfl qcfmx Ycn}fcg`af} qg jnbf

    yv}f qcnq Ivyqgjf} nla

    Fjp`gxff n}f fddfiqhtf`x $fddhihflq`x hl qnlafj nla

    cntf mglafa2 qcfl hq hy

    afdhlhqf qcnq qcf igjpnlx hl

    eflf}n` nla YGIHFQX nq

    `n}ef uh`` e}gu

    Yviifyy

    Ivyqgjf}

    Fjp`gxff

    Fddg}q

    YGIHFQX

    Ycn}fcg`af}

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    11/19

    Qcf IFY Jgaf`

    Ivyqgjf}

    Ycn}fcg`af}

    Fjp`gxff

    Yviifyy

    Tn`vf yxyqfjhy nq qcf mnyf

    Fddg}q

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    12/19

    Qcf i}vs gd nlx jgaf` hy ucfqcf} hq inl uhqcyqnla qcf hlqf}ln` nla fsqf}ln`p}fyyv}fy gd qcf mvyhlfyy flth}gljflq

    N jgaf` g} n qcfg}x hy igjp`fqf gl`x ucfl hq hy yvyqnhlnm`f Ig}pg}nqf

    Yvyqnhlnmh`hqx nln`xyhy uh ` cf`p hq lnthenqf qcf p}fyflq anx igjp`fs nla

    vlp}fahiqnm`f mvyhlfyy flth}gljflq

    Affp Ahtf

    Qcf IvFY Jgaf` cnyniigvlqfa dg} n`` qcf

    hjpg}qnlq dniqg}y nla

    mf`hftf qcf jgaf` `fnay qg n

    Yvyqnhlnm`f $ _}gdhqnm`f

    Mvyhlfyy

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    13/19

    Qcf 9 ypcf}fy gd yvyqnhlnmh`hqx

    Qcf jgaf` lffay qg naa}fyy;

    Ygihn` _}fyyv}fy

    Figlgjhi _}fyyv}fy

    Flth}gljflqn` _}fyyv}fy

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    14/19

    Qcf jgyq hld`vflqhn` igjpglflq hl gv} jgaf` hy qcf FDDG]Q Cflif qcfFDDG]Q hy haflqhdhfa ny qcf Ypcf}f gd hld`vflif,

    Qchy ypcf}f gd hld`vflif hy a}htfl mx haflqhdhfa niqhgl hqfjy

    Qcf niqhgl hqfjy n}f fyyflqhn``x qnyby qcnq n}f lffafa qg mf aglf mx

    qcnq pn}qhiv`n} a}hthle jfjmf} qg jnbf yv}f qcf }f`ftnlq dnif hy

    e}guhle,

    Qcf}f n}f DGV] niqhgl hqfjy qcnq cntf mffl yf`fiqfa dg} fnic inyf uchic

    iglyqhqvqf qcf }fypfiqhtf Ypcf}f gd hld`vflif,

    Qcf Ypcf}f gd hld`vflif

    Cflif qcf FDDG]Q hy;Fjp`gxffy ypcf}f gd hld`vflif

    Ivyqgjf}y ypcf}f gd hld`vflifYcn}fcg`af}y ypcf}f gd hld`vflif

    Niqhglhqfj =

    Niqhgl

    hqfj 1

    Niqhgl

    hqfj 9

    Niqhglhqfj >

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    15/19

    Qcf niqhgl hqfjy dg} Fjp`gxffy ypcf}f gd hld`vflif n}f;

    Vlaf}yqnla xgv} ivyqgjf} dv``x

    Haflqhdx qcf }hecq pfgp`f qg pf}dg}j n kgm

    Enhl p}gdgvla hlavyq}x hlyhecq

    Mf }fypglyhtf qg ftf} icnlehle ivyqgjf} lffay

    Fjp`gxffy Ypcf}f gd hld`vflif

    Haflqhdxhle

    _f}dg}jhleEnhlhle

    Vlaf}yqnlahle

    Fjp`gxffy Ypcf}f Gd Hld`vflif mvh`ahle qcf JN]BFQ

    Qcf fddg}q hy naa}fyyhleqcf haflqhdhfa hyyvfy

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    16/19

    Qcf niqhgl hqfjy dg} Ivyqgjf}y ypcf}f gd hld`vflif n}f;

    Mf q}fnqfa uhqc }fypfiq #Fjp`gxff niqhgl hqfj(

    Efq n af`hecqdv` fspf}hflif#Fjp`gxff niqhgl hqfj(

    _n}qhihpnqf hl fqchin` igjjf}if#Ycn}fcg`af} niqhgl hqfj(

    Q}vqcdv` Igjjvlhinqhgl#Fjp`gxff $ Ycn}fcg`af} niqhgl hqfj(

    Ivyqgjf}y Ypcf}f gd hld`vflif

    Fspf}hflif

    IgjjvlhinqfUhl*Uhl

    ]fypfiqQcf fddg}q hy naa}fyyhleqcf haflqhdhfa hyyvfy

    Ivyqgjf}y Ypcf}f Gd Hld`vflif mvh`ahle qcf M]NLA

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    17/19

    Qcf niqhgl hqfjy dg} Ycn}fcg`af}y ypcf}f gd hld`vflif n}f;

    I}fnqf n yqhjv`nqhle ug}b flth}gljflq

    Nhj dg} qcf mfyq pgyyhm`f p}gaviq gd checfyq ~vn`hqx

    Cntf n ivyqgjf}*iflq}hi npp}gnic

    Mf`hftf nla fligv}nef iglqhlvgvy `fn}lhle $ aftf`gpjflq

    Ycn}fcg`af}y Ypcf}f gd hld`vflif

    ^vn`hqx

    @fn}lhle $

    Aftf`gpjflq

    Ivyqgjf}*

    iflq}hi

    Ug}b Iv`qv}f

    Ycn}fcg`af}y Ypcf}f Gd Hld`vflif mvh`ahle qcf YGIHFQX

    Qcf fddg}q hy naa}fyyhleqcf haflqhdhfa hyyvfy

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    18/19

    Yvjjn}h{hle qcf Affp Ahtf, qcf dgivy hy n}gvla qcf ypcf}f gd hld`vflifg} qcf fddg}q uchic cny yfq niqhgl hqfjy dg} fnic jfjmf} Hd qcf niqhgly n}f

    aglf yhlif}f`x, nla qcf jgaf` dg``gufa hl qf}jy gd `fqqhle qcf npp}gp}hnqf

    yqnbfcg`af} a}htf qcf gqcf} qug, qcfl nlx igjpnlx ucfqcf} n yqn}q vp g}

    nl fyqnm`hycfa igjpnlx, uh`` e}gu.

    Qcf e}guqc gd n igjpnlx hl n pn}qhiv`n} dnif #Jn}bfq M}nla Ygihfqx( uh``

    afpfla gl qcf igjpnlxy `hdfixi`f yqnef Hd qcf igjpnlx hy yqh`` lnyiflq, qcflhq ugv`a unlq qg e}gu hqy jn}bfq, hd n igjpnlx hy yqnm`f qcfl hq uh`` unlq qg

    e}gu hqy m}nla, nla hd n igjpnlx hy uf`` fyqnm`hycfa qcfl hq ugv`a unlq qg

    cf`p qcf ygihfqx e}gu yg qcnq hl qv}l qcf iglyvjf} mvxhle pguf} e}guy

    uchic hl qv}l uh`` cf`p qcf igjpnlxy mvyhlfyy e}gu, uchic dhln``x `fnay qg

    qcf e}guqc gd nl flqh}f fig*yxyqfj

    Yvjjn}x $ Hldf}flif

    Uf cgpf qg tn`hanqf qchy jgaf` uhqc~vnlqhqnqhtf jfnyv}fy qg yvmyqnlqhnqf qcf~vn`hqnqhtf nypfiqy

  • 8/3/2019 Customers, Employees and Shareholders - CuES Model

    19/19

    ^vfyqhgly $ Qcgvecqy

    Qcnlb xgv.