customerminds successful marketing
DESCRIPTION
The CustomerMinds on-demand multi-channel marketing solution for Data management and segmentation. Channels include email marketing, mobile marketing, webforms/landing pages and social networking. Easy to use, award winning hosted platform.TRANSCRIPT
Successful Marketing with CustomerMinds
Why use CustomerMinds?
Award winning, on-demand, marketing software
One single platform with centralised data management and multiple channels
Multiple channels including mobile, email, webforms, landing pages & social networking links
Centralised, integrated data management
Advanced targeting & segmentation
Easy to use & set up – no technical skills required!
Maximises marketing spend return on investment
Call us: UK 0118 925 5089 | IRE 01 409 7971
Call us: UK 0118 925 5089 | IRE 01 409 7971
• Email Marketing, Webforms & Social Networking
• Mobile Marketing
• Data Management
• Segmentation and Targeting
• Lead Generation
• Reports & Analysis
The following slides are a walk-through of the CustomerMinds platform and highlight the ‘must-do’ steps for successful marketing.
Call us: UK 0118 925 5089 | IRE 01 409 7971
What are the Benefits of Email Marketing?
A cost effective solution for organisations
Ability to send timely, relevant and personalised communications
Segment and target by demographic, profile and behavioral information
Track all opens, reads and link clicks of any email campaign
Learn from past behaviours and tailor your campaigns for optimum response rates
Create automated events to generate and pass leads to your sales team
Drive traffic to your website and increase sales conversions
Drag and drop to create a professional email in minutes with the CustomerMinds email builder
Reach a global market
Call us: UK 0118 925 5089 | IRE 01 409 7971
What can I achieve with webforms and micro-sites?
Secure opt-in data collection
All data collected writes straight back to your CustomerMinds database
Create surveys, competitions, events registration, information requests and sales call-back requests
Link from email, social, mobile and paid search campaigns
Create mobile internet sites for additional data collection
Call us: UK 0118 925 5089 | IRE 01 409 7971
How can social networks help me extend my reach?
Include social networking icons in your digital marketing campaigns
Sharing a campaign will increase its visibility and reach
Social networks allow recipients to engage with your campaign
Include links to webforms and past campaigns to collect data and drive sales
Call us: UK 0118 925 5089 | IRE 01 409 7971
What makes Mobile an important channel for my marketing campaigns?
An effective and direct route to the consumer
Ability to send out urgent alerts, timely promotional offers etc.
Collect additional information by inbound SMS campaigns
All Data collected is automatically added to a contact’s individual record
Create mobile internet sites for additional data collection
Create automated trigger events to generate leads
Call us: UK 0118 925 5089 | IRE 01 409 7971
Why is Data Management important?
Necessary to comply with data protection regulations
Allows you to record demographic, profile & behavioural information
Makes it easy to segment and target specific demographs
Streamlined & automated data collection will allow you learn about your audience
Maintaining a centralised database of all contacts ensures you are communicating for high impact and measured results
Call us: UK 0118 925 5089 | IRE 01 409 7971
Why use Segmentation and Targeting in my campaign?
Segment by demographic, profile and behavioural information
Ensures communications are relevant and personal
Target specific audiences with offers/information that interest them
Creates a more likely successful event – sales lead, open rates, click through, etc.
Call us: UK 0118 925 5089 | IRE 01 409 7971
Automate your Lead Generation
Set-up automatic replies regardless of the channel used
Create events to pass along behaviour based sales leads
Automatically respond to requests for information
Operates cross-channel (email, mobile, webform/microsite & social networks)
Call us: UK 0118 925 5089 | IRE 01 409 7971
What can I learn from my reports?
Study past behaviours and make campaigns more relevant
See what is working and what is not
Single view of each contact across all channels
Reports can be viewed per channel or per campaign
CustomerMinds provides real time information
Link directly with Google Analytics (and other Analytic tools) to complete your view of online activity
Call us: UK 0118 925 5089 | IRE 01 409 7971
Make your marketing more successful starting today
Contact a CustomerMinds marketing consultant to find out more…
CustomerMinds UK
Call: 0118 925 5089
Email: [email protected]
CustomerMinds Ireland
Call: 01 409 7971
Email: [email protected]
Successful Marketing with CustomerMinds