customer research-using-free-tools
TRANSCRIPT
Finding your customers online
Low Cost, Tangible Results
FINDING– ONLINE SEGMENTS
Audience research = Proactive
communication
FB Audience Insights - Norfolk
FB Audience Insights - Norfolk
FB Audience Insights - Norfolk
FB Audience Insights - Norfolk
FB Audience Insights - Norfolk
FB Audience Insights
FB Audience Insights
FB Audience Insights
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Google Keyword Planner –”Norfolk Public School”
Finding Advocates
Stream Follower Data into
Excel
Learn who discover your key
followers
A1 – Instagram ID
B1 – Username
C1 – Full Name
D1 – Bio
E1 – Personal URL
F1 – Followers
G1 – Following
H1 – Media Raw Data
I1 – Media/Posts
Captured Data
Curation Opportunities
Unleash the true power of Facebook
Targeted Communication
How do we acquire
content easily?
Provide a public
Dropbox for content
submissions
Trends Data
Trends Data
Google Trends
Am I making an Impact?
Using to Retargeting to reach
the most engaged
Take Away
