customer relationship management definition
DESCRIPTION
Management Information SystemTRANSCRIPT
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ustomer
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Customer Relationship Management
CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.
•It entails all aspects of interaction that a company has with its customer, whether it is sales or service-related.
CRM enables businesses to:
Understand the CustomerRetain customers through better customer experienceAttract new customerWin new clients and contractsIncrease profitablyDecrease customer management costs