Contact Us: Contact Us: AppAppNET GroupNET Group, 265,1st floor, Millennium , 265,1st floor, Millennium Shopping mall, Bajaj Nagar W.H.C Road,landmark-icici bank Shopping mall, Bajaj Nagar W.H.C Road,landmark-icici bank

ATM Nagpur 440010 ATM Nagpur 440010 Email ID: Email ID: info@appnetgroup.comWebsite: Website: www.appnetgroup.com

Customer Relationship Management

Customer Relationship Management refer to a program to manage customer information the better CRM software . CRM give you to  Personalized and better relationships with customers are the key to the success of an organization.

CRM software is a web based, easy to use, fast to implement , AppNET Group CRM software solution. It automates and enhances your entire customer relationship cycle, from lead generation to sales and customer care to billing production .Through innovative software and processes we help our customers to increase sales and subscription revenues, decrease churn and increase operational efficiency.

If you go with web based CRM software in particular, it's possible to provide an even higher level of service without breaking the bank. Customer support doesn't have to be expensive anymore – you will soon find this out once you begin searching for software for your company. CRM is critical to the proper functioning of a business simply because it keeps things organized and deals with clients in the best manner possible.

Types of CRM :- When it comes to application of CRM, three broad classifications are :

Operational CRM Analytical CRM Collaborative CRM

Customer Relationship Management

Operational CRM

The operational application of CRM enables effective interaction with customers. For this purpose various tools are used. These contact management tools aim to reduce costs by improved process efficiency and use of media based communication channels. These are also aimed to provide customers with a consistent interface across all communication channels. To achieve this relevant customer data is collected and also displayed at all customer touch points. This is the customer master data.

Another set of data where employees' contact with customers is also logged. Banks are an exemplary implementation of CRM as customer contact management. Channel management tools aim to understand how customer interacts with the company. It aims to deliver products and services across multiple channels in effective, efficient, and consistent manner.

Analytical CRM

The data collected in operational management is analyzed to segment customers. The valuable information thus obtained is used to satisfy customers. Analytical CRM is composed of:

Pattern discovery component Product and customer analysis component Multitude component Sorting and customer fractionation component Customer value evaluation component

Analytical solutions provided for most companies are integrated view of customer across all channels and applications, campaign performance analysis, customer profitability analysis, cross-selling and up selling. The analytical solutions help answer questions like. we provide service like data warehousing also.

Collaborative CRM

Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way.

The idea is not only enhancing the interactions but also to increase and improve customer retention and liberty. Collaborative CRM entangles various departments of organization like sales, marketing, finance and service and shares the customer information among them to highlight better understanding of customers.

Advantage of CRM

In business, it helps the organization in lots of ways, both in terms of delivery more to the customers and also in terms of gaining more from them.

Provide better customer service Increase customer revenue. Discover new customers . Cross Sell and Up Sell Products More Effectively. Help Sales Staff Close Deals Faster. Simplify Marketing And Sales Processes. Make intelligent business decisions with enhanced

customer insights.

Strategy :

Choosing and implementing a system is a major undertaking. For enterprises of any appreciable size, a complete and detailed plan is required to obtain the funding, resources, and company-wide support that can make the initiative successful. Benefits must be defined, risks assessed, and cost quantified in three general areas:

Processes: Though these systems have many technological components, business processes lie at its core. It can be seen as a more client-centric way of doing business, enabled by technology that consolidates and intelligently distributes pertinent information about clients, sales, marketing effectiveness, responsiveness, and market trends.

Therefore, before choosing a technology platform, a company needs to analyze its business workflows and processes; some will likely need re-engineering to better serve the overall goal of winning and satisfying clients. Moreover, planners need to determine the types of client information that are most relevant, and how best to employ them.

People: For an initiative to be effective, an organization must convince its staff that change is good and that the new technology and workflows will benefit employees as well as clients.

Strategy :

Senior executives need to be strong and visible advocates who can clearly state and support the case for change. Collaboration, teamwork, and two-way communication should be encouraged across hierarchical boundaries, especially with respect to process improvement.

Technology: In evaluating technology, key factors include alignment with the company’s business process strategy and goals; the ability to deliver the right data to the right employees; and sufficient ease of use that users won’t balk. Platform selection is best undertaken by a carefully chosen group of executives who understand the business processes to be automated as well as the various software issues.

Strategy :

Implementation

Implementation IssuesDramatic increases in revenue, higher rates of

client satisfaction, and significant savings in operating costs are some of the benefits to an enterprise. Proponents emphasize that technology should be implemented only in the context of careful strategic and operational planning. Implementations almost invariably fall short when one or more facets of this prescription are ignored:

Poor planning: Initiatives can easily fail when efforts are limited to choosing and deploying software, without an accompanying rationale, context, and support for the workforce.

In other instances, enterprises simply automate flawed client-facing processes rather than redesign them according to best practices.

Poor integration: For many companies, integrations are piecemeal initiatives that address a glaring need: improving a particular client-facing process or two or automating a favored sales or client support channel. Such “point solutions” offer little or no integration or alignment with a company’s overall strategy. They offer a less than complete client view and often lead to unsatisfactory user experiences.

Implementation

In this view, internally-focused, department-centric views should be discarded in favor of reorienting processes toward information-sharing across marketing, sales, and service. For example, sales representatives need to know about current issues and relevant marketing promotions before attempting to cross-sell to a specific client. Marketing staff should be able to leverage client information from sales and service to better target campaigns and offers. And support agents require quick and complete access to a client’s sales and service history.

Toward a solution: overcoming siloed thinking. Experts advise organizations to recognize the immense value of integrating their client-facing operations.

Implementation

Contact Us: Contact Us: AppNET Group, 265,1st Floor, Millennium AppNET Group, 265,1st Floor, Millennium Shopping Mall,Shopping Mall,

Bajaj Nagar W.H.C Road,Landmark-icici Bank ATM Bajaj Nagar W.H.C Road,Landmark-icici Bank ATM Nagpur 440010 Nagpur 440010

Email ID: Email ID: info@appnetgroup.comWebsite: Website: www.appnetgroup.com

Thank You !

CRM Presentation

We look forward to handle We look forward to handle and deliver our vigor in the and deliver our vigor in the

endeavor. We sincerely thank endeavor. We sincerely thank your team for the trust you your team for the trust you

have shown on us and assure have shown on us and assure you for a responsive and you for a responsive and fruitful venture ahead. fruitful venture ahead.