customer perspectives: oracle data integrator


The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 133

Customer Perspectives: Oracle Data IntegratorJulien TestutProduct Manager


Meet Our Panel

Paul Stracke, Paychex – Manager, Software Engineering, Enterprise Information Solutions

Soeren Ahrens, Ross Stores– Senior Manager, Enterprise Architecture

Gurcan Orhan, Turkcell– Software Architect & Expert Developer– Enterprise Architect of the Year 2011– Oracle ACE Director

WHO AM I?

+18 years of IT experience.+9 years of DWH experience.+5 years of Oracle Data Integrator experience,+4 years of Oracle Warehouse Builder experience.Cognos, Microstrategy, Business Objects, Oracle Business IntelligenceSybase Power Designer, CA ERwin Data Modeler

Joined Turkcell October 2008, Turkcell Technology March 2010.

DWH & BI Chair : TROUG (Turkish Oracle User Group)

Published Customer Snapshot for NODI @Oracle.comPublished Video «ODI for NODI» @Oracle.com

Oracle Excellence Awards, Technologist of the Year 2011 : Enterprise Architect(copied : Oracle Magazine’s Editors’ Choice of Awards : Architect of the Year)

Oracle ACE Director (Business Intelligence Expertise)

http://gurcanorhan.wordpress.comhttp://www.twitter.com/gurcan_orhanhttp://tr.linkedin.com/in/gurcanorhan

TURKCELL GROUP – REGIONAL LEADER

9 countries 65.8 million subscribersLeadership in the region

Turkcell TurkeyKazakhstan

Ukraine Azerbaijan

Georgia Belarus

Moldova Northern Cyprus

Turkcell Europe

34.711.7

10.14.3

2.01.71.1

0.40.3

Turkcell Group: Subscribers in Q212 (million)

Listed on the NYSE and the ISE since

July 2000

(*) Revenues from Fintur (operations in Kazakhstan, Azerbaijan, Georgia, Moldova) is not included under subsidiaries. The contribution of Fintur is recorded under share of profit of associates below EBITDA line. (**) Voice revenues include outgoing, incoming, roaming and other (comprising almost 2% of Turkcell Turkey) revenues

TURKCELL TECHNOLOGY

We are an energetic team having more than 18 years of experience combined with an ongoing commitment to innovation.

More than 10 years of experience in Turkcell ICT

TTECH Center put into service

Team of 400+ people with 17 customers in 17 countries

TTECH company formed with 44 engineers

First out of group customers

20092008 201220071994 - 2006

WHAT WE ARE DEALING WITH (2011)

34,4 million Turkcell CustomersTalked 87 billion minutesSent 85 billion text messages (SMS)121 million MMS (Multimedia Messaging)26,5 million GB Internet usage

31 December 2011 – 01 January 2012Talked 473 million minutesSent 485 million text messages (SMS)1,6 million MMS (Multimedia Messaging)0,21 million GB Internet usage

Results Obtained with NODIIntroduction to NODI

Best Practices in NODI

WHAT IS NODI ?

N : Network

O : Operations

D : Data

I : Infrastructure

WHAT IS NODI ?

Online and offline value added reportingOffline and near-real-time data warehousing

A DWH Approach

Designed and Built for only Network Operations Division usage

Reporting Statistical MethodsFinding correlations and relations between different operational systems and making trend analysis

Heterogeneous Environment

Various VendorsCombining different subject areas in a historical way

WHY NODI?

Determining networking trends in a timely fashion period

Productive Network Planning

Reporting idle equipments in fieldLights a way from history to future to manage network better and increase performance

Trend Based Analysis

Decision Support

Decision Support System in Network Operations eco-system

Statistical MethodsAll-in-one ReportingReporting different Network related operational systemsIntegrating different kinds of data, determining correlations and relations

NODI ARCHITECTURE

ADDRESS

PARTY

CONTRACTSUB-CONTRACT

LOCATION

EQUIPMENT

PARTY & PARTY

RELATION

NETWORK ALARMS

RESPONSIBILITYCUSTOMER COMPLAINTS

NETWORK PERFORMANCE

WORKORDERS

NETWORK PARAMETERSLOCATION HIERARCHY

SITE ACQUISITION

NODI OFFLINE ARCHITECTURE

DATA WAREHOUSE (Oracle 11G R2)

replication daily extr (-1) daily extr (-1) daily extr-IKM

MAXIMO TeMIP OPTIMA MERLIN

OPERATIONAL DATA STORE (Oracle 11G R2)

STAGING AREA (Oracle 11G R2)

DATA MARTS (Oracle 11G R2)

STAGING AREA (Oracle 11G R2)

OLAP SystemReporting System

full extraction full extraction

NEMS ERP GEO DB

full extraction

NODI ONLINE ARCHITECTURE

MSSQL MSSQL

Oracle OracleOracle

Application Integration


Offline Reporting Offline Reporting

EasyForms Merlin

NOTS OSS

Offline Reporting

Sigos

daily load forOffline Reporting

SysLog NG

MYSQL Oracle

MSSQL Sybase ASEMYSQLfile

Toledo Papirus

Reportmaster

Reportmaster

Reportmaster

Oracle


SigosMYSQL

Optima

OracleReportmaster

MSSQL


MerlinOracle

Netflow

WHAT WE HAVE GAINED WITH NODI

Reducing Network Operations costs

Decreasing alarms and network faults

Faster responses to alarms to improve customer satisfaction

Decreasing network deduction and forecasting network alarms

Supporting Purchase Orders for equipment choices

Answer to which equipment works better with which one

KPI Analysis with Network Alarms and Customer Complaints

Swift responses to customer complaints

Network Optimization

Gathering information about complete Network Infrastructure

ALARM LOCATION DETERMINING ALGORITHM

Column 1 VARCHAR2(400)ZCTREERT tcell_ns:.ana.rcoss5.rcss.ONRM_RtttMo SNW TSP TSP SXCXN03

Column 2 (VARCHAR2 (4000)Authentication FailureAn authentication Failure trap signifies that the sending protocol entity is the addressee of a protocol message that is not properly authenticated.-ProbableCause(ZSS)=Authentication Failure-EventType(ZSS)=Security service violationstart_nss_tags@AlarmId=10156479912789340@ManagedObject=SubNetwork=ONRM_RootMo,SubNetwork=TCP,ManagedElement=SXCXN04@SpecificProblem=Authentication Failure@ProposedRepairAction=NONE@Class=ZCTREERTSXend_nss_tags Source:ZSSRC_FM

HOW ITS MADEVALUE COLUMN_NAME

ZCTREERT COLUMN1

tcell_ns COLUMN1

ana COLUMN1

rcoss5 COLUMN1

rcss COLUMN1

ONRM_RtttMo COLUMN1

SNW COLUMN1

TSP COLUMN1

TSP COLUMN1

SXCXN03 COLUMN1

Authentication COLUMN2

Failure COLUMN2

An COLUMN2

authentication COLUMN2

Failure COLUMN2

trap COLUMN2

signifies COLUMN2

that COLUMN2

the COLUMN2

sending COLUMN2

protocol COLUMN2

entity COLUMN2

is COLUMN2

the COLUMN2

addressee COLUMN2

of COLUMN2

a COLUMN2

protocol COLUMN2

message COLUMN2

that COLUMN2

is COLUMN2

not COLUMN2

properly COLUMN2

authenticated COLUMN2

ProbableCause COLUMN2

ZSS COLUMN2


Failure COLUMN2

EventType COLUMN2

ZSS COLUMN2

Security COLUMN2

service COLUMN2

violation COLUMN2

start_nss_tags COLUMN2

@AlarmId COLUMN2

10156479912789300 COLUMN2

@ManagedObject COLUMN2

SubNetwork COLUMN2

ONRM_RootMo COLUMN2

SubNetwork COLUMN2

TCP COLUMN2

ManagedElement COLUMN2

SXCXN04 COLUMN2

@SpecificProblem COLUMN2


Failure COLUMN2@ProposedRepairAction COLUMN2

NONE COLUMN2

@Class COLUMN2

ZCTREERTSX COLUMN2

end_nss_tags COLUMN2

Source COLUMN2

ZSSRC_FM COLUMN2

VALUE COLUMN_NAMEZCTREERT COLUMN1rcoss5 COLUMN1rcss COLUMN1SNW COLUMN1TSP COLUMN1TSP COLUMN1SXCXN03 COLUMN1of COLUMN2ZSS COLUMN2ZSS COLUMN2TCP COLUMN2SXCXN04 COLUMN2ZCTREERTSX COLUMN2ZSSRC_FM COLUMN2

VALUE COLUMN_NAMEZCTREERT COLUMN1SXCXN03 COLUMN1SXCXN04 COLUMN2ZCTREERTSX COLUMN2ZSSRC_FM COLUMN2

Location FoundZCTREERTSX

* Average of 80 ~ 200 records produces per alarm



DEVELOPMENT FACTS

# of Variables 55

# of Interfaces 1127

# of ODI Procedures 50

# of Packages 124

# of Scenarios 1300

# of Daily Steps >80.000

# of Tables 678

# of Columns >41.000

# of Folders 83

# of Model Folders 39

5

4

# of Integration KMs

# of Loading KMs

# of Projects 1

# of Daily Inserts > 1.000.000.000

BENEFITS

Benefits: Implemented Knowledge Modules for substantial development time and effort savings

Development effort savings by 50% Developed more than 1000 interfaces using ODI, 1 ETL crash per year Reduced ETL job run time from 20,000 seconds to 170 seconds

Why did we choose Oracle Data Integrator: High performance with lightweight E-L-T architecture Heterogeneity - compatible with non-Oracle applications and 3rd party systems Knowledge Modules save development effort, highly configurable

http://gurcanorhan.wordpress.comhttp://www.twitter.com/gurcan_orhanhttp://tr.linkedin.com/in/gurcanorhan

Q & A

THANK YOU


The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

customer perspectives: oracle data integrator

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