customer many vendors microsoft vmware redhat google salesforce others windows azure difference...
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Windows Azure Platform and Service Providers
Scott OttawayIndustry DirectorCommunications Sector
CHP07
Lisa SlimMicrosoft Alliance Business Manager
Hewlett-PackardMPN partner since 1989HP Enterprise Business
Ro Kolakowski
Company Partner
6th Street Consulting
MPN partner since 2006
SharePoint
FOUNDATION
SERVICES
INFORMATION
Compute ▪ Storage ▪ Networking ▪ Identity and Security
TOOLS
Web ▪ HPC ▪ Caching ▪ Messaging ▪ Workflow ▪ Content Delivery
Relational Database ▪ Reporting and Analytics ▪ Data Sync
Online Portal ▪ Marketplace ▪ Development Tools ▪ Management Tools
PartnersCustomer
“With Windows Azure, we didn’t have to make changes to the architecture of our solution to get it running. To start up quickly—that is really big for us."
– Raik Dittrich,
Innovation Manager
Adoption: 3,000 ISVs & 5,000 Apps
Platform-as-a-Service Market Update Many Vendors
•Microsoft•VMware•RedHat•Google•SalesForce•Others
Windows Azure Difference
• Production Offer• ISV Ecosystem• Engineering Innovation• Hybrid Cloud Design
Point• On-premises
Commitment• Partnering Model
Windows Azure Opportunities for Service Providers
Use Windows Azure applications to run your business
Deploy new cloud services by writing new applications
Resell Windows Azure applications
Future: Run PaaS in your own datacenter/Azure Appliance
Use Windows Azure to Run Your BusinessAnalytics, Portals, Digital Marketing & Digital Content Applications
Customer Self-Care PortalBI/Analytics Portal
Video Transcoding
Web Content Management & Publishing Online Marketing Suite
Cloud Service Delivery Broker
Mobile Contact & Photo SynchFacebook Parental GuidanceMobile Social Communication Manager
Application Marketplace Platform
Develop New Cloud Services
Windows Azure benefitsWorld-wide deploymentNo CapEx for hardwareSix weeks to marketScalable platform
Web service calls up / Push notifications down
SQL Azure
Windows Azure
WP7
Authentication & Sign-in
Invites
Chalkboard
Calendar
Photos
Feeds
“Family Room” for circle of friends and family.∙ Micro-blogging ∙ Photo-sharing∙ Schedule coordination
Social Networking Application
Desktop-as-a-Service from QBRANCH
STEPHAN ANDERSSON CEOQBRANCH
partner
This is Qbranch!
Swedish Hosting and Outsourcing providerInfrastructure as a ServiceSoftware as a ServiceDesktop as a ServiceApplications ManagementSystems Development500+ employees”Best IT-consultant in Sweden 2010”, IT Business AwardsPlaced for several consecutive years in top of Great Place To Work surveys
SO
UR
CIN
G
COMPETENCE
CODE
SOLUTIONS
Qbranch | Vision of a desktop platformDesktop as a
Service
Self service
Highly automated
Worldwide deployment
Economy of scale
» Background: • Traditional Desktop Management
Services • Different standards for each
customer• Limited in order to gain economies
of scale• Fairly high amount of manual
administration• Not enough speed in RFQ
ChallengesSECURE
COMMUNICA-TIONS
IP RANGE CONFLICTS BETWEEN
CUSTOMERS
SUPPORTING WORLD WIDE DEPLOYMENT
TECHNICAL COMPETENCE
Windows Azure BenefitsSECURE
COMMUNICA-
TIONS
RESOLVE IP RANGE CONFLICT
S BETWEEN CUSTOME
RS
SUPPORTING
WORLD WIDE
DEPLOYMENT
TECHNICAL
COMPETENCE
Windows Azure AppFabric Service Bus
Easy-to-use and implementTechnology we know and trustMakes it possible to deliver this product to any customerCommunications will never be the bottleneck
QNET | Qbranch
Demo
Getting to revenue faster
Milinda KotelaweleCEO, [email protected]
partner Private-labeled SaaS marketplaces
There’s a large untapped opportunity in SaaS … to create value by connecting customers with SaaS AppsSaaS Apps Customers
Windows Azure hosted
Private cloud hosted
Service provider
Service provider hosted
ISV cloudhosted
longscale®
… but not everything you do to win, will matter
Time
Value
You spend money developing a competence you already have; building infrastructure
Launch(+)
(-)
You build a new, differentiated competitive advantage over time in selling & servicing SaaS Apps
Time
Value
(+)
(-)
So focus on the few that matter to win…
Launch earlier
Optimize, innovate and iterate
Invest less upfront
Build your market advantageMarket testing app adoptionScaling successful app pilotsApp bundling strategiesSelling apps to market nichesetc, etc...
Longscale’s OzoneCentral™A SaaS marketplace you can brand and run as your own
An App marketplace with an optimized end user experience
Tools & reporting to easily manage the marketplace as a business
Pre-integrated apps & targeted recruitment for you
Hosted on the Windows Azure platform & available on-demand
PAYG subscription (Rev share +Maintenance fee)
Designed to integrate with back end systems (billing, CRM, support)
OzoneCentral™
video
If you’d like to set up your own app marketplace
Talk to us @ WPC Booth 1213 or [email protected]
Evaluate OzoneCentral today: email for access to a demo
Launch in 1-3 months from contract signature
Windows Azure Opportunities for Service Providers
Use Windows Azure applications to run your business
Deploy new cloud services by writing new applications
Resell Windows Azure applications
Future: Run PaaS in your own datacenter/Azure Appliance
Get Started with Windows Azure Discovery Pack
A quick and easy way to ramp up on Windows AzureSignificant cost savings on training and Windows Azure
Two days of Windows Azure
platform training for your developers
One day of flexible consulting
Six months Windows Azure
platform access, at significant
discount
Day 1 & 2: In classroom developer training
Day 3: Cloud assessment, sample applications
Identify POC (migration or new application)
Complete POC
Migrate to production
Day 1 Month 6
On-Ramp to New Cloud Services
What you getTwo days of in-classroom led developer trainingOne day of flexible cloud consulting (sample applications, assessment or Access to SQL Azure migration)Six months access to Windows Azure platform at up to 50% offFree online developer training passes
Less than $15,000 US!
Online Services Incentives for Windows Azure
Deal Registration-based incentives – earn 25%Available to Windows Azure partnersTalk to regional service center or your PAM
Incentives
Includes SQL Azure and AppFabric 25%
Partner Calls to ActionKey Actions, Resources and WPC Related Sessions/Activities
Do
Learn
Complete the evaluation form at www.digitalwpc.com/evalsEvaluate this session
Visit Longscale at Microsoft Hosting Partners Cloud Pavilion – Booth #1213
Visit the booth
Visit www.microsoft.com/hosting Solutions for Hosting Partners
Read Case Studies
Sign up for the Windows Azure Discovery Pack Rapidly Build & Deploy a Proof of Concept
QBRANCH, Mamut, TMobile
Learn about Windows Azure Applications
Review the Windows Azure Marketplace
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
