customer intelligence 360 overview - sas institute€¦ · customer decision hub with sas®...

Copyright © 2016, SAS Institute Inc. All rights reserved.

SAS® Customer Intelligence 360Kristoffer Kalbekken, Nordic Head of Customer Intelligence

FANS Sommeravslutning, 31. mai 2016

What is SAS® Customer Intelligence 360?

Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .

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Conventional A/B test

Within segment test

Automatically

discovered segment


Automatically

discovered, most

distinguishing

segment criteria,

but also supports

marketer-defined

criteria

How does it fit in the broader SAS® Customer Intellience portfolio?


SAS® Customer Decision Hub concept

CH

AN

NEL

S

CUSTOMER DECISION

HUB

360 Degree Customer ViewEvent Detection

Advanced Analytics

Rules

Actions

Insights



CH

AN

NEL

S

CUSTOMER DECISION

HUB

Rules

Actions

Insights

Strategies & Priorities

Economic Constraints

Contact Policy



CH

AN

NEL

S

CUSTOMER DECISION

HUB

Rules

Actions

Insights

Customer Journey

Event-based Interactions

Marketing Campaigns



CH

AN

NEL

S

CUSTOMER DECISION

HUB

Rules

Actions

Insights


Customer Decision Hub with SAS® Customer Intelligence 360

CH

AN

NEL

S

CUSTOMER DECISION

HUB

Rules

Actions

Insights


CI6(Current in

market)

Customer Intelligence

360

Customer Decision Hub+ =

How does it fit in broader SAS® Customer Intelligence portfolio?

What are the key features & differentiators?


What are the new features?

Customer-level digital data collection

Guided Analytics – Embedded ‘Decision Helpers’

Analytically enhanced A/B testing

Web & in-app mobile personalization

Segmentation-based testing decision helper

Segment discovery

Segment profiling

Fully customizable single customer view

Embedded marketing operations

Integration with Customer Intelligence 6.x

Leverages SAS 9.4 platform

Leverages Event Stream Processing (ESP) and other components

Uses SAS® Analytics for modeling and other applied analytics

Visual Analytics embedded for Data Visualization and Reporting

Marketing Automation (MA), Real-time Decision Manager (RDM), Enterprise Miner, and other offerings all complementary as well

…and how does this product line fit in the SAS® Business Analytics Platform?


What does the architecture look like?

HTML5 Graphical User Interface

Deployed in Amazon Web Services (AWS)

Leverages SAS technologies, including Event Stream Processing, Intelligent Advertising, and Analytics

No sizing, packaging, or system requirements; it’s a service

One small exception; 360 Discover has a small on-premise installation for data integration with the 360 service in the cloud, i.e. ‘hybrid cloud’

Continuous deployment of updates – All customers always on the latest version; no more having to upgrade 3 year old systems


Questions?

Thank you!

customer intelligence 360 overview - sas institute€¦ · customer decision hub with sas®...

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