customer first: from data to insights to impact
TRANSCRIPT
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CUSTOMER FIRST
FROM DATA TO INSIGHTS TO IMPACT
Sven Arnauts
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SALES & MARKETING
- “THE OLD WAY”
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THE DEATH OF
CUSTOMER EXPERIENCE
IT’S ABOUT CREATING
VALUE
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IT’S ABOUT
DEEP CUSTOMER CONNECT
ANALYZING YOUR DATA AND UNDERSTANDING YOUR CUSTOMERS TO IMPROVE RETURN ON SALES & MARKETING
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SMARTER
BETTER
FASTER
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8
ABOUT US
KEY TAKEAWAYS
FOUR
Make ita process
THREE
Evaluate onValue Creation
TWO
Focus on Customer Lifetime Value
ONE
Truly understanding your customers