customer experience in industry 4.0 and the siemens journey · 10/18/2017 · customer experience...

Customer Experience in Industry 4.0

and the Siemens JourneyMartin Hablutzel| Head of Strategy

Melbourne I October 18, 2017

Unrestricted © Siemens Ltd 2017


Digitalisation is transforming the industrial space


BMW 1985

20 individual models with some customisable options


BMW Today

Over 100 individual models today with many customisable options


Future possibility with Industry 4.0

What does personalised mass production look like?

Design your own model with unlimited customisable options

Flare Wheel Arch +15%

© Siemens Ltd 2017. All rights reserved. siemens.comSource: AFR Weekend, 13 April 2017

Source: www.tomcar.com.au


Industry 4.0 – the Fourth Industrial Revolution

From the computer to the

production line, new

technologies are shrinking

the time between virtual

planning and

manufacturing.


Additive manufacturing leveraged in both services and

production

Mobility Power Services

3D print for in production

Rapid response to change requests

3D printing for repair of gas turbines

Repair duration shortened by 90%

3D printing


Power plant operations

Avoiding plant shutdowns

Increased productivity

Measurable benefit

High-speed rail

Availability guarantee for rail operators

On-time rate up to 99.9%

Digital Services


Production line for the automated installation of doors to a VW Golf 7: systematic linkage of

data, innovative industry software and powerful production hardware

Digitalisation and Industry 4.0 is not only for large enterprises…


… but also applicable to smaller companies

“Teamcenter can be implemented without having to make major adjustments.

The software is thus ideally suited for small and medium-sized enterprises like ours.

• CB & VALKO s.r.l. (Italy, 50 employees combined)

• Catering equipment suppliers for polyvalent cooking appliances,

electrical convection ovens, vacuum packaging machines, etc.

Stronger digitalization of the production

processes

• NX for design of complete machines

• Teamcenter as uniform data platform

Increase of competitiveness

• Time to market: working prototypes ready one

month after design completion

• Flexibility: 6 new product models designed

every year from scratch

• High variance: more than 500 different product

models regularly managed and updated in

Teamcenter

“

Digital model Realized vacuum

packaging machine


…and for small products

Mass customisation:

Sales and Marketing direct link through to Production


Source: www.pwr.com.auSource: www.carsguide.com.au/car-news/pwr-locals-supplying-radiators-

for-f1-porsche-mclaren-and-aston-martin-35270

Source: www.smh.com.au/business/formula-one-car-cooler-pwr-joins-tesla-in-

keeping-storage-batteries-colder-20160315-gnk2sc.html

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customer experience in industry 4.0 and the siemens journey · 10/18/2017 · customer experience...

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