What it means to be a

challenger brand

How to challenge the

Status Quo and win

Justin HainesCustomer Services Director

“Trust is hard won and easily lost”

The OVO story so far…

Not energy

Share savings

Being fair

Price transparency

Technology

Get to know your customers?

It’s all about the quality

Word of mouth is invaluable

Technology – use it or lose them

MI & competition

55%

Does it always go well?

To build a company fit for the future, you

must be in the business of creating and

maintaining trust

?