customer engagement map
TRANSCRIPT
9 c’s of customer engagement map
CULTURE•What are the
values and norms
COMMUNITY•How do we segment the customers
CREDIBILITY•How do we show trust and prove our reputation
CHANNEL•Who do we engage: person to web to social to mobileCONTENT
•What do you deliver to help customers to engage
CONTEXT•What is relevant to the customer
CADENCE•How often do you plan to engage and how much is planned
CATALYST•What is the call to action
CURRENCY•Exchange of value