customer development tdc 2015
TRANSCRIPT
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Criando Negócios de Sucesso com Customer Development
Aumentando o "risco" de sucesso do seu negócio
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Rangel Torrezan
● Formado em Ciência da Computação (UEL).
● MBA Gerenciamento de Projetos (FGV).
● Experiências com desenvolvimento WEB com Java, PHP,
Groovy/Grails, JavaScript… Python!
● Gerente de Projeto Softplan.
● Co-founder Keeps / Endireitados.
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Endireitados
Um aplicativo mobile para preparar estudantes de direito a serem bem
sucedidos no exame da Ordem!
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Qual o primeiro passo para criar uma startup?
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Erros na criação de produtos e negócios
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Eu sei o que meu cliente quer!
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Eu sei a necessidade do meu cliente!
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Eu sei o que meu cliente precisa!
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Primeira lição
Validação!
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Validação!
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1000+ Usuários na base40~60 Novos usuários por dia30+ Usuários jogando por dia
Cenário
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Design Think :: Análise dos Extremos
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Por onde começar?
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- Por que baixou e nunca jogou?- Por que baixou jogou pouco e não retornou?- Por que baixou e jogou muito no inicio?- ....
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Endireitados
Uma plataforma gamificada de ensino para aprendizagem e engajamento
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www.endireitados.com.br
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ReferênciaMaterial visual e artigo completo sobre Customer Development
https://medium.com/minhas-experiencias/customer-development-cpbr8-25cd19926b74