customer behavior analysis - axper.com€¦ · customer behavior analysis the axper analysis tool...
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www.axper.comPEOPLE COUNTING & STORE ANALYTICS
CUSTOMER BEHAVIOR ANALYSISThe Axper analysis tool is a flexible software that includes a custom dashboard, multiple types of reports and different views of your store showing the movement of the clientele. Our software offers to all levels of management valuable information for you to take the right decisions, impact your business and drive sustainable growth. All of these in a friendly and modern environment.
• Facilitate the planning of in-store operational activities• Accessible from most mobile platforms
Zone 2 Traffic: 127 Dwell time: 3:13 min.
Zone 1 Traffic: 335 Dwell time: 1:58 min.
Zone Check-out Avg waiting time: : 0:48 min. Avg waiting time: 1:29 min.
ANALYSIS PER ZONE• Identify the busiest zones of your stores (heat zone)• Know the average dwell time per designated area• Improve product positioning, marketing strategies and customer service• Define stops per zone
PATH TO PURCHASE• Follow your customers from A to Z• Identify which aisles are most used• Improve store layout to optimize customer’s experience• Place advertisements and product discounts more efficiently• Differentiate staff from customers • Plan your in-store operational activities
CUSTOMIZABLE REPORTS• Quickly understand the metrics behind your traffic counts• Compare between stores, periods, regions, banners, etc.• Analyze your performance based on the real numbers• Set a benchmark and realistic performance objectives
Dwell Report
Period: 2017-04-30 to 2016-04-30
Zone: All
Day: Saturday
Hour: 10:00 to 21:00
Entrance POS 1 POS 2 TOTAL
Traffic Date /Hour Traffic AWT MWT Traffic AWT MWT Traffic AWT MWT
10:00 50 1 3.20 5.50 2 1.50 2.10 2 2.50 4.20
11:00 43 10 3.20 5.50 20 2.20 3.36 15 4.50 8.32
12:00 80 15 4.80 8.25 30 3.30 5.04 23 6.75 12.48
13:00 52 21 6.59 11.33 41 4.53 6.92 31 9.27 17.14
14:00 75 28 8.96 15.40 56 6.16 9.41 42 12.60 23.30
15:00 35 15 4.93 8.47 31 3.39 5.17 23 6.93 12.81
16:00 63 8 2.69 4.62 17 1.85 2.82 13 3.78 6.99
17:00 98 13 4.16 7.15 26 2.86 4.37 20 5.85 10.82
18:00 56 21 6.66 11.44 42 4.58 6.99 31 9.36 17.31
19:00 32 13 4.29 7.37 27 2.95 4.50 20 6.03 11.15
20:00 12 9 2.82 4.84 18 1.94 2.96 13 3.96 7.32
21:00 14 4 1.34 2.31 8 0.92 1.41 6 1.89 3.49
Total 610 13 4.47 7.68 26 3.01 4.59 20 6.11 11.27
Report by zone / Traffic average time
Period: 2013-04-30 to 2013-04-30
Zone: All
Day: Saturday
Hour: 10:00 to 21:00
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5
Saturday Entrance
Traffic
Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT
Zone 112%
Zone 223%
Zone 317%
Zone 432%
Zone 516%
Tue3,33
Wed3,26
Tue4,20
Fri3,44
Sat4,11
Sun3,15
Mon3,20
Zone 119%
Zone 217%
Zone 330%
Zone 419%
Zone 515%
LEGEND:
ADT Average Dwell Time
Traffic # of visitors
% Percentage of traffic in the zone for time period compared to all zones
Traffic per zone Average Dwell Time
10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25
11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25
12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38
13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04
14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30
15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22
16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39
17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43
18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08
19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02
20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00
21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05
Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95
Report by zone / Traffic average time
Period: 2013-04-30 to 2013-04-30
Zone: All
Day: Saturday
Hour: 10:00 to 21:00
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5
Saturday Entrance
Traffic
Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT
Zone 112%
Zone 223%
Zone 317%
Zone 432%
Zone 516%
Tue3,33
Wed3,26
Tue4,20
Fri3,44
Sat4,11
Sun3,15
Mon3,20
Zone 119%
Zone 217%
Zone 330%
Zone 419%
Zone 515%
LEGEND:
ADT Average Dwell Time
Traffic # of visitors
% Percentage of traffic in the zone for time period compared to all zones
Traffic per zone Average Dwell Time
10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25
11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25
12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38
13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04
14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30
15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22
16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39
17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43
18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08
19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02
20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00
21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05
Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95
Report by zone / Traffic average time
Period: 2013-04-30 to 2013-04-30
Zone: All
Day: Saturday
Hour: 10:00 to 21:00
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5
Saturday Entrance
Traffic
Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT
Zone 112%
Zone 223%
Zone 317%
Zone 432%
Zone 516%
Tue3,33
Wed3,26
Tue4,20
Fri3,44
Sat4,11
Sun3,15
Mon3,20
Zone 119%
Zone 217%
Zone 330%
Zone 419%
Zone 515%
LEGEND:
ADT Average Dwell Time
Traffic # of visitors
% Percentage of traffic in the zone for time period compared to all zones
Traffic per zone Average Dwell Time
10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25
11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25
12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38
13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04
14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30
15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22
16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39
17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43
18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08
19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02
20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00
21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05
Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95
- Easy to integrate and user-friendly- Customizable by user- Flexible reports by attributes: by banner, by region/territory/country, by sales volume, by real estate – street locations, mall locations,outlets – etc.
- Planning of clear and measurable strategies- Highlight the potential and identify opportunities to capitalize on- Facilitate the planning of in-store operational activities- Accessible from most mobile platforms
www.axper.comPEOPLE COUNTING & STORE ANALYTICS
STAFF
STAFF
STAFF
STAFF
TOTAL TRAFFIC:209
DWELL TIME
6.5 min.
87%
253
4
59%
1954
881$
45%77
21%
339
2284$
14%4589
28
3%
3946
55%
29
44%3289
FEATURES
• Customization of metrics• Production of history reports• Configuration of metrics thresholds• Sending of alerts by e-mail at specified metrics thresholds• Automatic or manual resetting of metrics• Manual adjustment of customized metrics• Real-time version compatible with iPhone, iPad, Android • Real time widget for Windows stations
INTERACTION CLIENT/STAFF
NUMBER OF STOPS: 10AVERAGE TIME: 1:15 MIN