customer acquisition. acn’s pricing philosophy: our focus – incumbent carriers and their market...
TRANSCRIPT
CUSTOMER ACQUISITION
ACN’s Pricing Philosophy:
OUR FOCUS – Incumbent carriers and their market share
OUR STRATEGY – Offer savings over incumbents latest products
OUR POSITION – Offer a benefit to the majority of market
ACN’s Product Team will monitor the market to maintain our competitive edge
CUSTOMER ACQUISITION
YOUR FOCUS – Warm Market
YOUR STRATEGY – Relationship marketing
YOUR POSITION – Build a solid customer base while
developing your team
CUSTOMER ACQUISITION
Representative Philosophy:
CUSTOMER ACQUISITION
Residual commisions
1 1/4%
6 2%7 7%SVP up to 2%
2 1/4% 3 1/4% 4 1/2%5 1%
8
You Up to 10% Long-Term Goal:Qualify for
7th Level Payout40 customer points
OR20 Points
and 4 DirectlySponsored Qualified
Team Trainers
Source 1: Yourself
Source 2: Prospects from Presentations
• No Interest in the Opportunity
• Thinking About It
Source 3: Family, Friends, Close Contacts & referrals
CUSTOMER ACQUISITION
Customer Sources:
•Lead with the ACN Business Opportunity
•Acquire Customers from Prospects at Your Presentations
CUSTOMER ACQUISITION
Always Remember:
• Are NOT Technical
• Are More Impressed With Urgency, Enthusiasm & Excitement, NOT Details
Remember…when acquiring customers
outside your recruiting presentations…
MOST PROSPECTS:
CUSTOMER ACQUISITION
•Capital letters
•Correct name
•No slamming / stacking
•Signature of the person who is the owner of the phone
CUSTOMER ACQUISITION
TSA:
• ACN-2-ACN Free Calling!
Reasons You Should Ask For Referrals & Why Prospects & Customers Should Give You Referrals
CUSTOMER ACQUISITION
Get Referrals!!
CUSTOMER ACQUISITION
Calling Circles:
• Prepare for Winback
CUSTOMER ACQUISITION
Retention:
Follow-up Call
Follow-up Call
Thank you for helping me by trying my service…No problem!I am happy to help you..
SW / SW / SW / SW
NEXT!!
SW / SW / SW / SW
NEXT!!
CUSTOMER ACQUISITION