customer 360-degree view - hitachi vantara federal · providing customer-facing employees and...
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DATASHEET
What Is It? ■■ Blending a variety of operational and transactional data sources to create an on-demand analyti-cal view across customer touch points to better surface the customer experience.
■■ Providing customer-facing employees and partners with information made available inside every-day line-of-business applications.
Why Do It? ■■ Provide a complete customer view to sales and services teams, empowering them to grow upsell/cross-sell revenue opportunities and to better serve the customer.
■■ To better understand how customers perceive your products and services, while decreasing customer churn.
■■ To create a single repository that avoids single view integrations, and enables quicker insights and improved access to metrics.
Value of the Pentaho Platform
■■ Staff savings and productivity: Rapid time to value through drag and drop visual development for Big Data integration making Big Data accessible to all data developers.
■■ Operational intelligence: Ability to embed analytics into actionable line-of-business applications for each relevant customer-facing role.
■■ Broad & robust data connectivity: Ability to blend traditional data sources with Big Data via the Adaptive Big Data Layer, which protects data flow processes from changes in Big Data technol-ogies, thus reducing risk.
■■ Comprehensive analytics: Comprehensive analytics platform that includes easy to create and easy to use ad hoc analysis, data discovery, advanced visualizations, highly formatted reports, simple dash boards that provide instant access to the right information for all roles.
Customer 360-Degree ViewBlueprint for Big Data Success
Reduce Customer Churn and Identify New Revenue Opportunities
CRM System
Documents & Images
Claims
Online Interactions
Call Center View
Admin Info
NoSQL
Predictive Analytics
PDI
PDI
Analytic Database
CRM System
Documents & Images
Claims
Online Interactions
Call Center View
Admin Info
NoSQL
Predictive Analytics
PDI
PDI
Analytic Database
HITACHI is a registered trademark of Hitachi, Ltd. Pentaho is a trademark or registered trademark of Hitachi Vantara Corporation. All other trademarks, service marks and company names are properties of their respective owners.
P-029-A DG April 2018
Corporate Headquarters2845 Lafayette StreetSanta Clara, CA 95050-2639 USAwww.HitachiVantara.com | community.HitachiVantara.com
Regional Contact InformationAmericas: +1 408 457 0155 or [email protected], Middle East and Africa: +44 (0) 1753 618000 or [email protected] Pacific: +852 3189 7900 or [email protected]
Hitachi Vantara
Example: Online Shopping ServiceChallenge:■■ Needed sophisticated, multi-channel mobile analytics along with traditional Business Intelligence to help measure and improve business outcomes for clients via marketing campaigns.
Solution:■■ Pentaho Business Analytics for reporting, analysis,
■■ and dashboards to track marketing analytics.
■■ Pentaho Data Integration was used to create blended views of information across Hadoop, the Data Warehouse, and other trans-action-based sources.
Benefits:■■ More rapid analysis against Hadoop (seconds vs. minutes).
■■ Analysis of massive web click stream data sets against campaign data to understand buying patterns.
■■ Lowered technical barriers by providing an intuitive extract, trans-form and load (ETL) process without requiring significant coding training for both big data and traditional data sources.
Retail Data
CustomerPreference Data
Hadoop
NoSQL Database
PDI
PDI
PDI
Marketing andAdvertising
Leveragereporting
Operations
Identify supplytrends
with data visualization
Customer Web
Web Purchases
Retail Inventory
Email Tracking
Social Media
Web/Mobile Tracking
A Hitachi Vantara Company