customellow brand profile
DESCRIPTION
ÂTRANSCRIPT
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2009fw,------------------
HistoryProfile
Market PositionAD Campaign
CollectionsSpaceCulture
Press & MediaCelebrities
Global Project------------------
2013ss
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The History of Customellow
Customellow is a brand that launched its first collection in 2009, to create gentlemen’s clothing that
transcends time periods by reinterpreting men’s fashion through our unique perspective and our
contemporary spirit to communicate with men of our own era.
Customellow has released a total of 8 collections,
appealing to men who value their taste for understated but significant, subtle yet impressive
outfits.
The collections are based on classic items that anyone can wear, but presents the wearer with a new style
with a youthful sensibility that is anything but banal.
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The Profile of Customellow
NAMECustom + Mellow = CUSTOMELLOW
DNAYoung contemporary gentlemen who admire
classic styles with a youthful sensibility.TARGET
A new generation of people defined by the sensibility of theirminds rather than by age, gender or profession.
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Customellow in Market
Now Customellow is one of most successful men’s Wear brand in Korea.
customellow’s Total sales was over 38 million USD in 2012 with 62 Stores, andEstimated around 51million USD in 2013
With 70 stores.
And we are planning to launch Women’s Line as well in 2014 SS
With many trendy settersExpectations.
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U n i f o r m s II2011 autumn & winter
AD Campaign (11fw~13ss)
R i n g r i n g B r o t h e r s2012 spring & summer
Z o o l o g i s t B e r g m a n2012 autumn & winter
T i m e T r a v e l l e r2013 spring & summer
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13ss Collections
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The Space of CustomellowThe brand offers a spatial design reflecting its philosophy that the venue should function not
merely as aplace to sell clothing, but also serve as an enriching hybrid cultural space for its visitors.
‘H’ store in Hongdae
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The Space of Customellow‘H’ store in Busan
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The Space of Customellow‘H’ store in square 1
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Press & Media
GQ UK GQ USA - Tommy Ton's Street Style
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Celebrities
10AW with Nich-khun 11AW with Yoo seung-ho
12AW with Song jung-ki
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Global project12AW PARIS CAPSULE SHOW 13SS PARIS CAPSULE SHOW
13SS ITALY PITTI UOMO12AW LONDON BUYER PRESENTATION
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StockistS
TO ENGLAND MY WARDROBE
TO CANADA SIMONS
TO SWISS LOWENZAHN
TO HONGKONG HARVEY NICHOLS
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TO RUSSIA MOOD SWINGS
TO GERMAN HIRMER
TO SHANGHAI LORI
TO USA 12345
StockistS