curtis file 'macro-level guiding principles for entering the asian market in terms of which...
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Curtis File 'Macro-level guiding principles for entering the Asian Market in terms of which countries to target first' Latis Global_newestTRANSCRIPT
Which Asian Market Suits You? Macro-level guiding principles for entering the Asian market
Curtis FileE: [email protected]:@CurtisFileW: game.latisglobal.com B: blog.latisglobal.com
10 years100 people (35 in Game Division)
Agency Services: • Publisher connection• Localization• Marketing• Customer support• Community management• Testing
Our Company
North East Asia: Common Perspectives
?
Korea as a Test Market
Ease of Business
Ease of Doing Business Index Rankings
#7 #27 #96
Source: World Bank (http://data.worldbank.org/indicator/IC.BUS.EASE.XQ)
#24 #26 #34
English Proficiency Index Rankings
Source: Education First (www.ef.com/epi)
Market Factors
Market Factors: Tech InfrastructureCountry 4G Coverage Average Download
SpeedsComparison to World Average
91% 18 MB/S +66%
68%11 MB/S +28%
Major Cities Only 2-4 MB/S (non-4G speeds) -52%
Source: [1] Open Signal (http://opensignal.com/)
Market Factors: Smartphone Penetration
Source: [1] Our Mobile Planet
Market Factors: Purchasing Power
Country Average Monthly Income (USD)
Data Package Cost(USD)
Portion of Income
~$2, 903 Unlimited $70-$80 2.75%
~$2,522 Unlimited $70-$80 3.17%
~$700 5GB $100 14.28%
Source: [1] International Labor Organization (http://www.ilo.org/global/research/global-reports/global-wage-report/2012/lang--en/index.htm
Average CPI vs ARPD
CPI: $1.98ARPD: $3.82Profit: $1.84
CPI: $1.86ARPD: $6.34Profit: $4.48
CPI: $0.90ARPD: $1.13Profit: $0.23
Source: Distimo/Chartboost (http://www.distimo.com/blog/2014_02_publication-how-the-most-successful-apps-monetize-globally/)
Market Factors: 1 City, 1 Country
Market Factors: Similarities
Market Similarities: Genre Preferences
• RPG/Adventure• Puzzle• Social
• RPG/Adventure• Social• Strategy
• Puzzle• RPG• Simulation
Soft Power: Sphere of Influence
