curriculum itae - aggie horticulture...curriculum vitae dr. charles r. hall, professor holder of the...

March 12, 2010 Page i

CHARLES R. HALL CURRICULUM VITAE

CONTENTS EDUCATION ................................................................................................................................................................... 1

EMPLOYMENT HISTORY ................................................................................................................................................ 1

PROFESSIONAL AWARDS AND RECOGNITION .............................................................................................................. 1

SERVICE ACTIVITIES ....................................................................................................................................................... 2

Service to the Department/University ........................................................................................................... 2

Regional/National Service to the Profession ................................................................................................. 3

Statewide service to the Horticultural Industry ............................................................................................ 4

Service to Professional and Honor Societies .................................................................................................. 4

Service to International Entities ..................................................................................................................... 5

Service to the Industry - Consulting ............................................................................................................... 5

OUTSIDE FUNDING ........................................................................................................................................................ 7

Research, Teaching, and Extension Grants/Contracts ................................................................................... 7

Grant Proposals Submitted (but not funded) .............................................................................................. 10

PUBLICATIONS AND PROFESSIONAL OUTPUT ............................................................................................................ 12

Refereed Journal Articles ............................................................................................................................. 12

Abstracts ....................................................................................................................................................... 14

Chapters in Books/Handbooks ..................................................................................................................... 14

Extension Bulletins and Fact Sheets ............................................................................................................. 15

Experiment Station publications .................................................................................................................. 17

Other Research Reports ............................................................................................................................... 18

Contract Reports ........................................................................................................................................... 18

Trade Journals and Industry Publications .................................................................................................... 20

Proceedings ................................................................................................................................................... 24

March 12, 2010 Page ii

Newsletters ................................................................................................................................................... 27

Popular Articles ............................................................................................................................................. 29

Theses and Dissertations .............................................................................................................................. 29

Professional Papers and Posters Presented ................................................................................................ 29

EXTENSION AND OUTREACH INSTRUCTION ............................................................................................................... 32

Presentations ................................................................................................................................................ 32

Selected Extension-related Achievements .................................................................................................. 53

RESEARCH ACTIVITIES ................................................................................................................................................. 59

Program statement ....................................................................................................................................... 59

Summary of Research-Related Projects ....................................................................................................... 59

TEACHING AND ACADEMIC ACTIVITIES ...................................................................................................................... 61

Program Statement ...................................................................................................................................... 61

Summary of Courses Taught ........................................................................................................................ 63

Direction of Graduate Students ................................................................................................................... 66

Other Teaching Activities ............................................................................................................................. 66

March 12, 2010 Page 1

CURRICULUM VITAE Dr. Charles R. Hall, Professor Holder of the Ellison Endowed Chair in International Floriculture Department of Horticultural Sciences, Texas A&M University, 2133 TAMU, 215 HFSB, College Station, TX 77843-2133 Email: [email protected] Phone: 979-458-3277 Fax: 979-845-0627

EDUCATION Institution Degree Dates Degree Mississippi State University Agricultural Economics 1986-1988 Ph.D. University of Tennessee Ornamental Horticulture & Landscape Design 1984-1986 M.S. University of Tennessee Agricultural Economics & Rural Sociology 1980-1984 B.S.

EMPLOYMENT HISTORY Ranks Held Institution Department Effective date of rank Professor & Endowed Chair Texas A&M University Horticultural Sciences August 16, 2007 Professor - tenured University of Tennessee Agricultural Economics February 2002 Professor - tenured Texas A&M University Agricultural Economics September 2001 Associate Professor - tenured Texas A&M University Agricultural Economics September 1997 Assistant Professor Texas A&M University Agricultural Economics December 1988

PROFESSIONAL AWARDS AND RECOGNITION • Received the Hall of Fame & Honorary Lifetime Member Award from the Tennessee Nursery & Landscape

Association, February 2008.

• Received the Distinguished Professional Contribution Award from the Southern Agricultural Economics Association, February 2006.

• Received the Committee Chair of the Year Award from the Tennessee Nursery and Landscape Association, February, 2006.

• Received the Website Communications Award from the National Association of County Agricultural Agents as Regional Finalist, July, 2006.

• Received the Outstanding Extension Worker Award from UT Extension, December, 2005.

• Received the Outstanding Specialist Award from the Tennessee Association of Agricultural Agents and Specialists, April 2005.

• Recognized as one of 718 Brothers of the Century (out of 59,000 members) by the Alpha Gamma Rho national agricultural fraternity or service to the field of agriculture and service to the fraternity, August 2004.

• Received the Outstanding Specialist Award from the Tennessee Association of Agricultural Agents and Specialists, April 2004.

• Received the Dutch & Marilee Cavender Outstanding Publication Award from the University of Tennessee Institute of Agriculture, July 2003.


• Received the Extension Materials Award (Bulletin Category) from the American Society of Horticultural Sciences, July 2003.

• Received the Grand Presidents Award for Professional Achievement from the national Alpha Gamma Rho fraternity, March 2003.

• Received an Honorary Lifetime Membership to the Texas Nursery and Landscape Association in recognition for outstanding service to the nursery and landscape industries in Texas, January 2002.

• Received the Vice Chancellor’s Award in Excellence for Student Counseling and Relations, January, 2001, Texas A&M University.

• Received the Association of Former Students Distinguished Teaching Award, College-level October, 2000, Texas A&M University.

• Received the Certificate of Service Award for 10 years of service with the Texas Agricultural Extension Service in 1998.

• Granted tenure at Texas A&M University, effective September 1, 1998.

• Received the Outstanding Extension Publication Award, from the American Society of Horticultural Science, January 1995, along with other colleagues on the TAEX Nursery/Floral Team.

• Received the Texas Agricultural Extension Service Superior Service Award, November 1994.

• Received the Texas Association of Nurserymen Staff Award for Outstanding Service to the Nursery Industry, August, 1994.

• Received the Epsilon Sigma Phi State Early Career Award, November, 1992.

• Received the Certificate of Meritorious Service, Epsilon Sigma Phi, the National Extension Service society, November, 1992.

• Farm Foundation Award - Fellowship to participate in the 1990 AAEA Extension Conference "Challenges for Extension Economists in the 1990's, August, 1990.

• First Place Research Award - Research Paper and Presentation Competition, Southern Nurserymen's Association, Atlanta, Georgia, August, 1989.

• Inducted into the Mississippi State Hall of Fame for outstanding achievement, Mississippi State University, December, 1988.

• Outstanding Ph.D. Student Award, Department of Agricultural Economics, Mississippi State University, 1987-1988.

SERVICE ACTIVITIES SERVICE TO THE DEPARTMENT/UNIVERSITY

• Chair of departmental Master’s of Horticulture development committee, 2009-2010.

• Chair of departmental Branding Strategy Committee, 2008.

• Chair of Floriculture Degree Evaluation Committee, TAMU, 2007.

• Member of Statewide Research Plan committee, Dept of Horticultural Sciences, TAMU, 2007.

• Member of Departmental Bylaws Committee, UT, 2006.

• Chair of Departmental Search Committee, Endowed Chair in Agribusiness Development, UT, 2006.

• Member of Departmental Strategic Planning Oversight Committee, UT, 2006.

• Chair of Departmental Search Committee, Rural Economic Development position, UT, 2005-2006.

• Member of UT CASNR (college) Bylaws Committee, 2005-2006.

• Member of UT Department of Agricultural Economics Graduate Program Committee, 2002-present.


• Advisor, Alpha Kappa Chapter, Alpha Gamma Rho Fraternity, University of Tennessee, 2003-present.

• Member of Marketing Committee, UT Agricultural Extension Service, 2002-2004t.

• Member of UT Extension Staff Development Conference Planning Committee, 2004.

• Member of UT Center for Profitable Agriculture Value-added Council, 2003-2004.

• Member of UT Department of Agricultural Economics Graduate Program Subcommittee for Agribusiness and Non-Thesis Advisors and Exams, 2002-present.

• Member of UT Department of Agricultural Economics Computer Tools Committee, 2004-2005.

• Member of UT Dept. of Agricultural Economics Extension Development Fund Committee, 2004-2006.

• Member of UT Department of Agricultural Economics Development Fund Committee, 2002-2004.

• Director, Master of Agribusiness Program, TAMU, 1997-2002.

• Chair, Intercollegiate Faculty of Agribusiness, TAMU, 1997-2002.

• Search committee member for faculty positions, TAMU, 1994, 1998, 2003.

• Member of Teaching Awards Subcommittee, Dept. of Agricultural Economics, TAMU, 1997-1999.

• Chair of Teaching Awards Subcommittee, Department of Agricultural Economics, TAMU, 1999-2002.

• Chair of the TAEX Specialist's Association Awards Committee, 1998.

• Initiative Team Leader, Value Added Workgroup, Texas Agricultural Extension Service, 1994-2002.

• Member of Faculty Advisory Committee, Department of Agricultural Economics, 1993-95.

• Chapter Director, Agricultural Economics Chapter, TAEX Specialist's Association, 1993-94.

• Advisor, Texas A&M Chapter of the National Agri-Marketing Association, 1990-2002.

• Advisor to Beta Nu Chapter of Alpha Gamma Rho Fraternity, Texas A&M University, 1990-1996.

• Member of the Undergraduate Advisory Committee, Department of Agricultural Economics, 1992-93.

• GCR Committee Member, Patricia Lombard, Completed Ph.D. in Philosophy.

• Member of the TAEX Specialist's Association Long-range Planning Committee, 1993-1994.

• Chair of the TAEX Specialist's Association Promotional Committee, 1992-1996.

• Member of Extension Awards Committee, Department of Agr. Economics, 1990-91.

• Chair of Extension Awards Committee, Department of Agr. Economics, 1991-94.

• Chair of Departmental Awards Committee, Department of Agr. Economics, 1995-96.

• Member of International Marketing Initiative Committee, TAEX, 1990-1994.

• Member of Food Safety Initiative Committee, TAEX, 1990-92.

• Chair of Video Applications Committee, Dept. of Agr. Economics, 1991-92.

• Chair of Local Arrangements Committee, S103 Regional Project meeting, San Antonio, 1991.

• Chair of Local Arrangements Committee, TAEX Specialist's Association Annual meeting, 1991.

REGIONAL/NATIONAL SERVICE TO THE PROFESSION • Consulting Editor of HortTechnology

• Elected to Board of Directors, Southern Agricultural Economics Association, 2004-2006.

, a peer-reviewed journal of the American Society for Horticultural Science (ASHS), 2002-present.

• Advisory Council, Southern Region Risk Management Education Center, 2005-2007.

• Member of Extension Program Awards Committee of the Southern Agricultural Economics Association, 2002-2005.

• Chair of WCC-72, Western Coordinating Committee on Agribusiness, 2002-03. Vice-chair, 2001-02.

• Member (and Chair for 4 years) of S1021 (formerly S290 and S103) Multi-state Regional Research Committee. Project entitled " Technical and Economic Efficiencies of Producing and Marketing Landscape Plants, 1989-present.


• Member of S1019 (formerly S222) Multi-state Regional Research Committee. Project entitled "Fruit and Vegetable Marketing Innovations and Demand Assessment", 1992-present.

• Served as judge for the Food Distribution Research Society Case Study Competition, 2002-2005.

• Served as judge for AAEA Case Study Competition, 1998-2001.

• Member of Editorial Review Board of the Journal of International Food and Agribusiness Marketing

• Member of the American Agricultural Economics Association Extension Committee, 1995-1997.

, 1991-2002.

STATEWIDE SERVICE TO THE HORTICULTURAL INDUSTRY

• Member of OFA Grower Committee, 2009-2010.

• Member of SAF Member Services Committee, 2010-2012.

• Member of SAF Business & Economic Trends Committee, 2009.

• Member of the Texas Nursery and Landscape Association Education Committee, 2009-2010.

• Serve as advisor to Southeast Greenhouse Growers Conference Education Committee, 2009.

• Chair of Southwest Growers Conference Steering Committee, 2007-2008.

• Member of Education Committee for the Southeast Greenhouse Conference, 2006-2007.

• Facilitated the strategic planning sessions for the Tennessee Nursery and Landscape Association, June 2006 and June 2007.

• Editor for the Economics and Marketing Section of the Proceedings of the Southern Nurseryman’s Association Research Conference, 2005-2007.

• Member of the Tennessee Nursery and Landscape Association Education Committee, 2004-2007.

• Member of the Tennessee Fruit and Vegetable Conference Planning Committee, 2004-2007.

• Member of the Texas Nursery and Landscape Association Education Committee, 1996-2002.

• Member of the Texas Nursery and Landscape Association Research and Marketing Committee, 1992-2002.

• Member of Agriculture Commissioner’s Organic Marketing Advisory Committee, Texas Department of Agriculture, 1995-1998.

• Member of the Texas Association of Nurserymen Scope Committee (responsible for an annual economic analysis of the nursery industry in Texas), 1992-2002.

• Member of the Texas Vegetable Association Educational Committee, 1992-2001.

• Secretary of the Texas Vegetable Association, 1992-1997.

• Advisor to the Marketing Committee of the Texas Christmas Tree Association, 1992-2002.

• Member of Fruit and Vegetable Subcommittee of the Agriculture Commissioner's Select Committee on U.S./Mexico Free Trade Agreement, 1991.

SERVICE TO PROFESSIONAL AND HONOR SOCIETIES • President-elect, Tennessee Association of Agricultural Agents and Specialists, 2006.

• Vice-president, Tennessee Association of Agricultural Agents and Specialists, 2005.

• Advisor to Alpha Kappa Chapter of the Alpha Gamma Rho Fraternity, 2003-present.

• Member of Epsilon Sigma Phi, National Extension Service Society, 1988-present.

• Member of the American Agricultural Economics Association, 1988-2005.

• Member of the Southern Agricultural Economics Association, 1988-present.

• Advisor to Beta Nu Chapter of Alpha Gamma Rho Fraternity, Texas A&M University, 1990-1996.

• Gamma Sigma Delta - Honorary Agricultural Society, 1988-present.


• Alpha Zeta - Honorary Agricultural Society, 1986-90.

• Pi Alpha Xi - Honorary Horticultural Society, 1984-1986.

SERVICE TO INTERNATIONAL ENTITIES • Taught a course entitled “Strategic Business Management” within the TAMU/UVG Masters Degree Program in

Agribusiness, Guatemala City, Guatemala, 1997-present.

• Conducted a workshop entitled “Tendencia del Consumo de Productos Frescos y Procesados” at the 1999 AGRITRADE conference in Guatemala City, Guatemala.

• Taught a course entitled “Technological Change in Agribusiness” within the Masters Level Specialization in Agribusiness Management, Guatemala City, Guatemala, 1995-1998.

• Conducted a workshop regarding Business Planning and Export Marketing for Agribusiness Managers, Guatemala City, Guatemala, September, 1994.

• Conducted a workshop regarding "Mechanics of Produce Trade Between the U.S. and Mexico" at the Annual Meeting of the Tomaulipus Vegetable Growers Association, Mexico, July, 1993.

• Presentation entitled "Impacts of the U.S.-Mexico Free Trade Agreement on the Floral and Nursery Industry" at a conference sponsored by the Mexico Association of Floricultural Producers, Mexico City, Mexico, March, 1992.

• Participated in International Agricultural Trade Workshop sponsored by the Western Public Policy Education Committee, Cooperative Extension, Denver, March, 1991.

• Participated in The Impact of a U.S.-Mexico Free Trade Agreement on the Border, a conference sponsored by The Citizens Network for Foreign Affairs, McAllen, Texas, June, 1991.

• Conducted a workshop for Mexican floral and nursery producers to assist in the coordination of production and marketing activities with U.S. producers, Aquismon, Mexico, May, 1991.

SERVICE TO THE INDUSTRY - CONSULTING • Cause No. 91-12-0188C-CV, Romines vs. Hager, 97th District Court, Clay County, Texas, Nature of work: Trial

testimony, Damage Computations.

• Cause No. 93-02,557; Lone Star Growers, et al. vs. DuPont, et al., 164th District Court, Harris County, Texas, Nature of work: Damage Computations.

• Cause No. 92-05-0156-CUW, Continental Floral Greens, et al. vs. DuPont, et al., 218th District Court, Wilson County, Texas, Nature of work: Damage Computations.

• Cause No. 95-J-0312C, Milberger Turf vs Terra International, Inc., 130th Judicial District Court, Nature of work: Damage Computations.

• Cause No. 95-J-0311-C, Red’s Grass Farm, Inc vs Central Valley Chemical, 130th Judicial District Court, Nature of work: Damage Computations.

• Cause No. 144,634-A, Bobby Greenroyd vs Midwst Aero Service, 30th District Court, Witchita County, Nature of work: Damage Computations.

• Cause 96-10-0153C-CV, Tim Montz vs A-1 Flying Service, Inc., 97th District Court, Clay County, Nature of work: Damage Computations.

• Cause No 98-303, Starr Produce Company, et al. vs E.I. DuPont de Nemours, et al., 381st District Court, Starr County, Nature of work: Damage Computations, Trial Testimony.

• Cause No. C-1493-99-F, Trophy International, Inc et al vs E.I. Dupont de Nemours et al., 332 District Court, Hidalgo County, Nature of work: Damage Computations.


• Cause No. 4:00CV00770GH, Falls, et al. vs Adams Flying Service, et al., U.S. District Court, Eastern District, Western Division, Nature of work: Damage Computations.

• Case No. 8:00-CV-965-T-27C (M.D. Fla.), Nursery Supplies, Inc. v. Florikan-E.S.A., Inc., Nature of work: Industry Assessment.

• Cause No. 01-09010358, Neal Brewster vs Panther City Cattle Company and AGRO Farm Services, 293rd Judicial District, Zavala County, Texas, Nature of work: Damage Computations.


OUTSIDE FUNDING

RESEARCH, TEACHING, AND EXTENSION GRANTS/CONTRACTS

Year/Role Description of Grant/Contract Project Amount Submitted and in review 2010-2014 Co-PI

"Tools for Developing Broadly Adapted Roses" submitted to USDA-CSREES, Specialty Crop Research Initiative for a Coordinated Agriculture Project with the University of Minnesota.

$2,500,000

2010-2014 Co-PI

“A systems approach to increase the energy efficiency and sustainability of the floriculture industry,” submitted to USDA-CSREES, Specialty Crop Research Initiative for a Coordinated Agriculture Project with The Ohio State University.

$1,795,503

2010/2011 Co-PI

Sustainability on the Table and In the Yard: Identifying, Profiling, and Quantifying Markets for Sustainably-Grown Ornamental and Food-Producing Transplants. Approved for funding by the USDA Federal State Marketing Improvement Program (FSMIP), July 2008. Co-Pi’s include Bridget Behe (MSU), Jennifer Dennis (Purdue), and Chengyan Yue (Minnesota).

$48,000

Subtotal of grants in review $4,343,503 Funded and in process 2009/2010 Co-PI

Texas Department of Agriculture Specialty Crop Block Grant. Marco Palma (TAMU) is Co-Investigator on the project.

$25,000

2009-2010 Co-PI

Green Industry Comprehensive Risk Management Education – a proposal submitted to the Southern Region Risk Management Education Center. Marco Palma (TAMU) is Co-Investigator on the project.

$40,238

2009-2010 PI

Structural Changes in the U.S. Nursery Industry: An Assessment of Production and Marketing Trends – a proposal funded by the Horticultural Research Institute (ANLA) to conduct a national survey of nursery and greenhouse growers.

$20,000

2008-2009 Co-PI

Managing Risks in the Green Industry in Texas and the Southern U.S. -- a proposal funded by the Southern Region Risk Management Education Center. Marco Palma (TAMU) is Co-Investigator on the project.

$23,705

2008-2009 Co-PI

Investigation of consumers’ and professionals’ perceptions, attitudes and behaviors about purchasing plastic alternatives and/or recycling plastic horticultural containers. Approved for funding by the USDA Federal State Marketing Improvement Program (FSMIP), July 2008. Co-Pi’s include Bridget Behe (MSU), Jennifer Dennis (Purdue), and Chengyan Yue (Minnesota).

$96,684

2008-2009 PI

American Floral Endowment & Horticultural Research Institute proposal to determine the characteristics of biodegradable pots that consumers deem most desirable and to solicit their willingness-to-pay (WTP) for this type of sustainable product. Co-Pi’s include Bridget Behe (MSU), Jennifer Dennis (Purdue), and Chengyan Yue (Minnesota).

$40,000

2008-2009 Co-PI

American Floral Endowment proposal to investigate 1) how and why younger and older consumers react differently to flowers and alternative gifts, 2) how younger and older consumers feel differently about the risks, the recipients' positive or negative reaction associated with flowers and alternative gifts, 3) the impacts of positive information regarding flowers on consumers' choices of gifts, and 4) what can be done by the floral industry to improve younger and older consumers' satisfaction with flowers. Co-Pi’s include Bridget Behe (MSU) and Chengyan Yue (Minnesota).

$78,431

Subtotal of grants in process $324,058 Completed projects


2007-2009 Co-PI

Grant from the Texas Ornamentals Enhancement Endowment to conduct an analysis of the awareness levels of the Texas Superstar and Earthkind “brands.” Marco Palma is the co-investigator.

$5,000

2007-2008 Co-PI

“Risk Management for the Environmental Horticulture Industry in the Southern United States” – a grant funded by the USDA/RMA Risk Management and Crop Insurance Education Commodity Partnership Program. Alan Hodges and John Haydu (Florida) were co-investigators.

$300,000

2007-2008 PI

Managing Risk in the Green Industry in Tennessee – a grant funded to the Southern Region Risk Management Education Center.

$49,094

2006-2008 C-PI

Enterprise Budgets for Container-grown Woody Ornamental Plants, Climatic Zones 8 and 9 – a grant proposal funded by the Southern Region Risk Management Education Center.

$38,000

2006-2007 PI

Risk Management Education for Commercial Vegetable and Fruit Producers in Tennessee – a grant proposal funded by the Southern Region Risk Management Education Center.

$15,000

2006-2007 C-PI

Regional Multi-state Enterprise Budgets for Fruit and Vegetable Crops - a grant proposal funded by t the Southern Region Risk Management Education Center.

$39,000

2005-2006 PI

Managing Risk in the Green Industry in Tennessee – a grant funded by the Southern Region Risk Management Education Center.

$21,936

2005-2006 PI

Regional Multi-state Enterprise Budgets for Fruit and Vegetable Crops. See www.agecon.msstate.edu/Research/malta/index.php for a listing of other co-investigators.

$38,168

2004-2005 Co-PI

Economic Contribution of the Sod Production Industry to the U.S. Economy. Co-Principal Investigator with Drs. John Haydu and Alan Hodges at the University of Florida.

$14,750

2004-2005 PI

Regional Multi-state Enterprise Budgets for Fruit and Vegetable Crops funded by the Southern region Risk Management Education Center.

$47,982

2004 Co-PI Production and Marketing Practices in the United States Nursery Industry: S-290 Fourth Nationwide Survey -- a grant proposal submitted to the Horticultural Research Institute (HRI). Co-Principal Investigator along with John Brooker on this $15,000 project.

$15,000

2003 PI Economic Impacts of the Green Industry in the United States, National Urban and Community Forestry Advisory Council, 2003 Challenge Cost-share Grant Program, Control No. 3-07. Co-Principal Investigator with Drs. Alan Hodges and John Haydu from the University of Florida on this $97,000 project.

$97,000

2003 PI Multi-state Fruit and Vegetable Systems Training for Extension Agents, USDA/CSREES, RME-BMC01099

$12,200

2003 Co-PI Successfully Positioning Genetically Modified Ornamentals for Consumer Markets – a grant proposal submitted to the Tennessee Nursery and Landscape Association. Co-Principal Investigator along with Bill Klingeman on this project.

$3,000

2003 PI Risks Associated with Alternative Underserved Horticultural Crops in Tennessee – A project with the USDA Risk Management Agency for the Commodity Partnerships for Risk Management Education Program.

$68,000

2002 Co-PI A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers -- a USDA/CSREES Initiative for Future Agricultural and Food Systems grant with John Brooker and David Eastwood. Replaced Phil Kenkel as co-investigator on this project.

$573,951

2000 PI Contract with USDA-ERS entitled “Effects of Food Quality Management Systems on U.S./Mexico Trade”. Agreement #43-3AEK-9-8007.

$28,000

1999 PI Contract with the Texas Nursery and Landscape Association to update the economic impact study conducted in 1993.

$20,000


1997 Co-PI Contract with Fire Ant Initiative to conduct research regarding the economic impact of the imported fire ant on the home and urban landscape of selected MSA’s of Texas.

$63,900

1997 Co-PI Contract with the Horticultural Research Institute to conduct market research regarding the quality of service at retail garden centers. This research was conducted in conjunction with researchers in Alabama, Delaware, Georgia, Kentucky, North Carolina, and Tennessee as part of S103 Regional Research objectives.

$10,000

1996 Co-PI Contract with Bedding Plants Foundation, Inc. to conduct market research regarding consumer preferences for geranium flower color, leaf variegation, and price. This research was conducted in conjunction with researchers in Alabama, Delaware, Georgia, and North Carolina as part of S103 Regional Research objectives.

$8,500

1995 Co-PI Contract with Kincannon & Reed to develop a profile of agribusiness top management. The study was entitled “CAFE: A Profile of Chief Agribusiness and Food Executives.” This research was conducted in conjunction with Dr. Kerry Litzenberg, Professor in Agricultural Economics.

$3,000

1994 Co-PI Contract to conduct an economic analysis of composting yard waste at municipal land-fills. This research was conducted in conjunction with Dr. Don Wilkerson, Extension Horticulturist.

$40,000

1994 Co-PI Contract to conduct a comparative analysis of the costs of producing three-gallon container landscape plants treated with Spin Out for the Griffin Corporation. This research was conducted in conjunction with Dr. Mike Arnold, Assistant Professor in Horticultural Sciences.

$63,175

1993 Co-PI Contract to analyze alternative systems of applying and managing irrigation water on vegetable crops for the Texas Water Development Board (Frank Dainello, Principal Investigator).

$57,892

1993 Co-PI Co-Investigator, Contract to develop decision aid framework to analyze alternative crop enterprises for vegetable growers, Texas Rural Communities (C. Parr Rosson, Principal Investigator).

$15,000

1993 Co-PI Contract to conduct an industry-wide economic impact analysis for the Texas Turfgrass Association, Texas Nurserymen's Association, and the Texas Association of Landscape Contractor's. This research was conducted in conjunction with Dr. Curtis Lard, Associate Professor in Agricultural Economics.

$215,000

1992 Co-PI Texas Education Agency Contract to conduct a workshop entitled "Agribusiness Marketing Management and Planning” for Agr. Science teachers in Texas.

$1,000

1990 PI Texas Agricultural Extension Service Minigrant, Project Title: A Guide To Marketing Organic Produce, 1989-90.

$5,000

1990 PI Texas Agricultural Extension Service Minigrant, Project Title: A Handbook for Establishing and Operating Farmers Markets, 1989-90.

$5,000

1990 Co-PI USDA/ARS Contract to conduct an assessment of the Texas produce industry entitled: Texas Vegetable, Melon, and Citrus Crops: Production, Location, and Competitive Position, 1989-90. This research was conducted in conjunction with Drs. Steve Fuller (Principal Investigator) and Dr. Merritt Taylor (Co-Investigator)

$5,000

Subtotal of completed grants $1,878,548 Garden Center Image Assessment Program Contracts 2002 Contract to conduct an image assessment survey for Bill Pfeiffer of the San Antonio

market area. $660

2001 Contract to conduct an image assessment survey for Blooming Colors Nursery, Coppell, Texas.

$1,350

2000 Contract to conduct an image assessment survey for Teas Nursery, Houston, Texas. $3,500 1998 Contract to conduct an image assessment survey for Plants for All Seasons, Houston,

Texas. $2,500


1997 Contract to conduct an image assessment survey for Blooming Colors Nursery, Coppell, Texas.

$850

1997 Contract to conduct an image assessment survey for Nicholson-Hardie Garden Center, Dallas, Texas.

$2,000

1996 Contract to conduct an image assessment survey for Teas Landscape Service, Houston, Texas.

$3,500

1996 Contract to conduct an image assessment survey for Teas Nursery, Houston, Texas. $3,000 1995 Contract to conduct an image assessment survey for Keith’s Nursery, Waco, Texas. $2,500 1993 Contract to conduct a survey regarding Downey mildew on roses for Teas Nursery,

Houston, Texas. $1,695

1993 Contract to conduct a customer service evaluation survey for Texas Foundation Seed. $826 1992 Contract to conduct an image assessment survey for Teas Nursery, Houston, Texas. $1,334 1992 Contract to conduct an image assessment survey for Calloway's Nursery, Dallas, Texas. $2,200 1992 Contract to conduct an image assessment survey for Teas Landscape Service, Houston,

Texas. $630

1991 Contract to conduct an image assessment survey for Producers Coop, Bryan, Texas. $506 1991 Contract to conduct an image assessment survey for Nicholson-Hardie Garden Center,

Dallas. $635

Subtotal of Garden Center Image Assessment Contracts $27,686

Grand Total of All Grants & Contracts Funded

GRANT PROPOSALS SUBMITTED (BUT NOT FUNDED)

Year/Role Description of Grant/Contract Project Amount 2009-2014 Project Director

USAID Horticulture CRSP ($15M-$60M). The proposal was developed in conjunction with the Borlaug Institute at TAMU (see http://borlaug.tamu.edu) for the management leadership of the $60M USAID Horticulture CRSP (Collaborative Research Support Program)

$15,000,000

2009-2013 Co-PI

“A systems approach to increase the energy efficiency and sustainability of the floriculture industry,” submitted to USDA-CSREES, Specialty Crop Research Initiative for a Coordinated Agriculture Project with 2 other institutions (Ohio State and Purdue).

$1,999,911

2009-2012 PI “Investigation of the Economic Contributions and Consumer Purchasing Behavior in the U.S. Environmental Horticulture (Nursery/Floriculture) Industry,” submitted to USDA-CSREES, Specialty Crop Research Initiative for a Coordinated Agriculture Project with 9 other institutions.

$5,214,506

2009 Co-PI “Evaluating Consumers’ Preference for Native Woody Plants” – a proposal submitted to the Horticultural Research Institute (ANLA).

29000

2008-2009 Co-PI

“Public Perception of Benefits Associated with Sustainable Floral Products” – a proposal submitted to the American Floral Endowment. Co-Pi’s include Bridget Behe (MSU), Jennifer Dennis (Purdue), and Chengyan Yue (Minnesota).

$48,400

2008-2011 Co-PI

“Investigations of sustainable production practices, economic contributions, consumer behavior, and labor management in the U.S. environmental horticulture industry.” – a proposal submitted to the Cooperative State Research, Education, and Extension Service (CSREES) for the U.S. Department of Agriculture Specialty Crop Research Initiative, August 2008.

$3,699,730


2007-2008 Co-PI

How loyal are consumers to horticultural brands? – a grant submitted to the Horticultural Research Institute. Bridget Behe (Michigan State) and Jennifer Dennis (Purdue) are co-investigators.

$25,125

2007-2008 Co-PI

American Floral Endowment proposal to better understand consumer preferences for gathering information about the floral products they intend to purchase.

$30,000

2007-2008 Co-PI

American Floral Endowment proposal to investigate 1) how and why younger and older consumers react differently to flowers and alternative gifts, 2) how younger and older consumers feel differently about the risks, the recipients' positive or negative reaction associated with flowers and alternative gifts, 3) the impacts of positive information regarding flowers on consumers' choices of gifts, and 4) what can be done by the floral industry to improve younger and older consumers' satisfaction with flowers.

$78,431

2006-2007 Co-PI

USDA-CSREES NRI Competitive Grants Program. (FY) 2007. Section 113 Integrated Organic Program. “Nutrient and media management in organic hydroponic greenhouse production systems.” Co-PDs Dean Kopsell and Carl Sams. Collaborators are Drs. Charlie Hall, Brandon Smith, Dennis Deyton, and Ms. Pam Rye. ($474,794.00/3 years).

$474,794

2005 PI A Collaborative Approach for Providing Risk Management Education to Producers of Tennessee Horticultural Crops. Grant proposal submitted to the USDA - Risk Management Agency (RMA).

$149,377

2004 PI A Collaborative Approach for Providing Risk Management Education to Producers of Tennessee Horticultural Crops – A proposal to USDA Risk Management Agency for the Commodity Partnerships for Risk Management Education Program.

$149,038

2003 Co-PI Strategic Planning to Position Genetically Modified Plants in Integrated Pest Management Systems.

$84,675

2003 Co-PI Consumer Preferences for and Willingness to Pay for Environmentally Certified Horticultural Products -- a grant proposal submitted to the Horticultural Research Institute (HRI).

$22,000

2003 PI Risk Management Education for East Tennessee Nursery and Landscape Businesses, USDA/CSREES, RME-BMJ01095

$16,860

2003 Co-PI Field-grown Fruit and Vegetable Systems Training for Extension Agents and NRCS Personnel, Southern Region SARE Professional Development Program

$55,463

2002 Co-PI Disease Resistance in Dogwood Enhances Sustainability of Production Systems -- a grant pre-proposal submitted to the Southern Region Agriculture and Education (USDA-SARE) Grant Program.

$174,168

2002 Co-PI Cost Analysis of Reduction in Pesticide Usage in Dogwood Nurseries by Incorporating Cultural Practices into an IPM Program -- a letter of intent submitted to Southern Region Integrated Pest Management (SRIPM) Competitive Grants Program.

$148,848

Subtotal of grants submitted, but not funded $27,400,326


PUBLICATIONS AND PROFESSIONAL OUTPUT Seniority of authorship is indicated by the order of the authors’ names unless otherwise stated.

REFEREED JOURNAL ARTICLES Hall, Charles, Benjamin Campbell, Bridget Behe, Chengyan Yue, Jennifer Dennis, and Roberto Lopez. “The Appeal of

Biodegradable Packaging to Floral Consumers,” HortScience, Volume 45(4), April 2010. Yue, Chengyan and Charles Hall. “Traditional or specialty cut flowers? Estimating U.S. Consumers’ Choice of Cut Flower

Varieties at Non-calendar Occasions,” HortScience, (In Press). Campbell, Benjamin L. and Charles R. Hall. “Effects of Pricing Influences and Selling Characteristics on Plant Sales in the

Green Industry,” accepted for publication, HortScience, Volume 45(4), April 2010. Palma, M.A., Y. Chen, C. Hall, D. Bessler, and D. Leatham. "Consumer Preferences for Potted Orchids in the Hawaiian

Market". HortTechnology, Volume 20, Number 1, February 2010. Mathers, Hannah, Alejandra Acuna, Donna Long, Bridget Behe, Alan Hodges, John Haydu, Ursula Schuch, Susan Barton,

Jennifer Dennis, Brian Maynard, Charles Hall, Robert McNeil, and Tom Archer. “Nursery Worker Turnover and Language Proficiency,” HortScience, Volume 45(1), pp.71-77, January 2010.

Campbell, Benjamin L., Charles R. Hall, and Bryan F. Combs. “Regional Structural Change in Production and Marketing Practices for the Nursery and Greenhouse Industry: 1988-2003," Journal of Environmental Horticulture, 27(3):139-144. September 2009.

Jeffers, Andrew, Marco Palma, William Klingeman, Charles Hall, David Buckley, and Dean Kopsell. “Assessments of Bare-root Liner Quality and Purchasing Decisions Made by Green Industry Professionals,” HortScience, June 2009, 44:717-724.

Behe, Bridget K., Jennifer H. Dennis , Charles R. Hall , Alan W. Hodges , Robin G. Brumfield. 2008. "Regional Marketing Practices in U.S. Nursery Production," HortScience, Volume 43(7), pp.2070–2075, December 2008.

Hodges, Alan W., Charles R. Hall, Bridget K. Behe, and Jennifer H. Dennis. 2008. “Regional Analysis of Production Practices and Technology Use in the U.S. Nursery Industry,” HortScience, Volume 43(6), pp.1807–1812, October 2008.

Haydu, John J., Alan W. Hodges, and Charles R. Hall. 2008. “Estimating the Economic Impact of the U.S. Golf Course Industry: Challenges and Solutions,” HortScience, Volume 43, Issue 2, June 2008, pp.759–763.

Haydu, John, Alan Hodges, Charles Hall, and John Cisar. “ Sales, Value Added and Employment Impacts of the United States Sod Production Industry,” Journal of Environmental Horticulture, Volume 25, Number 2, June 2007.

Klingeman, W.E. and C.R. Hall. 2006. “Risk, Trust, and Consumer Acceptance of Plant Biotechnology: Implications for Genetically Modified Ornamental Plants,” Journal of Crop Improvement, Volume 18, Numbers 35/36, pp.451-486.

Hall, Charles, John Brooker, David Eastwood, James Epperson, Ed Estes, and Tim Woods. 2006. “A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers,” Choices, Volume 21, Number 4 (4th Quarter 2006), pp.259-264.

Klingeman, William, Charles Hall and Beth Babbit. 2006. Master Gardener perception of genetically modified ornamental plants provides strategies for promoting research products through outreach and marketing, HortScience, Volume 41, Number 5, August 2006.

Hall, Charles, Alan Hodges, and John Haydu. “Economic Impact of the Green Industry in the United States,” HortTechnology, Volume 16, Number 2, April-June 2006.

B. Behe, J. Hardy, S. Barton, J. Brooker, T. Fernandez, C. Hall, J. Hicks, R. Hinson, P. Knight, R. McNiel, T. Page, B. Rowe, C. Safley, and R. Schutzki. 2005. “Landscape Plant Material, Size, and Design Sophistication Increase Perceived Home Value,” Journal of Environmental Horticulture, 23(3):127-133.


Klingeman, William, David Eastwood, John Brooker, Charles Hall, Bridget Behe, and Patricia Knight. “Consumer Survey Identifies Plant Management Awareness and Added Value of Dogwood Powdery Mildew Resistance,” HortTechnology, Volume 14, Number 2, April-June 2004.

Eastwood, David B. John R. Brooker; Charles R. Hall; Alice Rhea. “Small Produce Growers' Marketing Behaviors: a Case Study of Tennessee,” Journal of Food Distribution Research, Volume 35, Number 01, March 2004, pages 57-64.

Hall, Charles R. 2004. “Impacts of Technology on the Development, Production, and Marketing of Nursery Crops” Acta Hort. (ISHS) 630:103-111, www.actahort.org/books/630/630_12.htm.

Gardener, Justin, David Eastwood, Charles Hall, and John Brooker. “Pricing Powdery-mildew-resistant Dogwoods: Simulated Impacts on the Nursery-industry Supply Chain,” HortTechnology, Volume 14, Number 1, January-March 2004.

Eastwood, David, John Brooker, Charles Hall, Alice Rhea, Edmund Estes, and Timothy Woods. “Changing Produce Marketing Barriers,” Journal of Agricultural & Applied Economics, Volume 35, Number 2, August 2003, pp. 297-304.

Hall, Charles, Gary Fairchild, Timothy Taylor, Kerry Litzenberg, and Greg Baker. “Agribusiness Capstone Courses Design: Objectives and Strategies,” International Food and Agribusiness Management Review, Volume 6, Issue 4, 2003, pp. 47-62.

Hall, Charles R. and Conrad Lyford. “Industry Strategic Planning and Coordination: The Case of the Texas Vegetable Industry,” Journal of Food Distribution Research, Volume XXXII, Number 2, July 2001, pp. 53-66.

Behe, Bridget, Robert Nelson, Charles Hall, Steve Turner, and Charles Safley, “Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets,” HortScience, Volume 34, Number 4, pp.740-742, 1999. (Seniority of authorship shared equally)

Hardy, J., B. Behe, S. Barton, T. Page, R. Schutzki, K. Muzii, T. Fernandez, T. Haque, J. Brooker, C. Hall, R. Hinson, P. Knight, R. McNiel, D. Rowe, and C. Safley. “Consumer Preferences for Plant Size, Type of Plant Material and Design Sophistication in Residential Landscaping.” Journal of Environmental Horticulture. 18-4 (December 2000): 224-230

Ford, Steve and Charles Hall, “Intelligin - A Ginning Revolution from Process Control Technology,” International Food and Agribusiness Management Review, Volume 1, Number 4, 1999, pp.555-566. (teaching case) (Seniority of authorship shared equally)

Barton, S.S., J.R. Brooker, C.R. Hall, and S.C. Turner, “Review of Customer Preference Research in the Nursery and Landscape Industry,” Journal of Environmental Horticulture, Volume 16, Number 2, June 1998. (Seniority of authorship shared equally)

Stokes, Jeffrey R., James W. Mjelde, and Charles R. Hall, “Optimal Marketing of Nursery Crops from Container-Based Production Systems,” American Journal of Agricultural Economics, Volume 79, Number 1, February 1997, pp. 235-245.

Hall, Charles R., Ronald D. Knutson, Edward G. Smith, John Miller and Samuel Cotner, “Cost of Production Impacts of Restricted Pesticide Use on Fruits and Vegetables,” Texas Journal of Agriculture and Natural Resources, Volume 8, 1995, pp.69-87.

Padberg, Daniel I. and Charles R. Hall, “The Economic Rationale for Marketing Orders,” San Joaquin Agricultural Law Review, Volume 5, Number 1, 1995, pp.73-87. (Seniority of authorship shared equally)

Hall, Charles, Tom Longbrake, Ron Knutson, Sam Cotner and Ed Smith, "Yield and Cost Impacts of Reduced Pesticide Use on Onion Production,” Subtropical Plant Science Journal of the Rio Grande Valley Horticultural Society, Volume 46, 1994, pp.22-28.

Knutson, Ronald D., Charles R. Hall, Edward G. Smith, Sam Cotner and John Miller. "Yield and Cost Impacts of Reduced Pesticide Use on Fruits and Vegetables,” Choices, First Quarter, 1994, pp.14-24.


Purcell, David L., Steven C. Turner, Jack Houston and Charles R. Hall. "A Portfolio Approach to Landscape Plant Production and Marketing,” Journal of Agricultural and Applied Economics, December, 1993, pp.13-26.

Hall, Charles and Travis D. Phillips. "Programming Product Mix and Monthly Cash Flows for Nursery Crops in the Southeast," Journal of Economics and Finance. Volume 14, No. 1, Spring 1990, pp.255-264.

ABSTRACTS Brooker, John, David Eastwood, Charles Hall, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin,

“State Department of Agriculture Participation in Fresh Produce Marketing in Georgia, Kentucky, North Carolina, and Tennessee,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 36, Number 1, March 2005.

Eastwood, David, John Brooker, Charles Hall, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin, “Produce Growers and Market Development: A Four-State Comparison,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 36, Number 1, March 2005.

Hall, Charles, David Eastwood, John Brooker, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin, “Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers: Results of the Tennessee Extension Service Survey,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 36, Number 1, March 2005.

Bryan, Donita, Daniel Lineberger, Todd Watson, Michael Arnold, and Charles Hall. “Propagation of Spineless Acacia wrightii Genotypes,” HortScience, Volume 38(5), August 2003, p.861.

Hall, Charles, David Eastwood, John Brooker, and Alice Rhea. “Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers: Results of the Tennessee Extension Service Survey,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 34, Number 1, March 2003.

Brooker, John, David Eastwood, Charles Hall, and Alice Rhea. “The Role of State Departments of Agriculture in Fresh Produce Marketing: The Situation in AL, AR, MO, TN, and VA,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 34, Number 1, March 2003.

Hall, Charles R., Conrad Lyford and Lance D. Pate. “Industry Strategic Planning and Coordination: The Case of the Texas Vegetable Industry,” Journal of Food Distribution Research, Proceedings Issue, Research Updates, Volume 31, Number 1, March 2000.

Behe, Bridget, Robert Nelson, Charles Hall, Steve Turner, and Charles Safley, “Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price in Five U.S. Markets,” HortScience, Volume 3, Number 32, Abstract #484, p.509, 1997.

Obst, Steven P., Charles R. Hall, and Michael A. Arnold, “Economic Analysis of Arizona Ash Sequentially Produced in Copper-treated or Nontreated 0.21-, 2.5-, and 11.8-Liter Containers,” HortScience, Volume 31, Number 4, August 1996, Abstract #502, p.651.

Day, John, Willard Witte, and Charles Hall. "The Effect of Drip Irrigation on Growth of Three Shade Tree Species,” HortScience, Volume 17, Number 4, 1985, pp.658-59.

CHAPTERS IN BOOKS/HANDBOOKS Hodges, Alan W., Charles R. Hall, and John J. Haydu. “U.S. Green Industry’s Economic Contributions,” Green Industry

Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Hall, Charles R., John J. Haydu, and Alan W. Hodges, “Mega Trends in the Green Industry,” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.


Hall, Charles R. “Risk Management for Greenhouse and Nursery Growers” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Haydu, John J. “Eco-Friendly Diversification Strategies” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Hall, Charles R., John J. Haydu, and Alan W. Hodges. “The Basics of Pricing for Nursery and Greenhouse Firms” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Hall, Charles R. “So What is the Best Retail Price?” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Hall, Charles R. “Benchmarking Your Way to Success!” Green Industry Risk Management Guide, published by the National Crop Insurance Services, Overland Park, KS, 94 pages, 2008.

Hall, Charles, Susan Barton, Bridget Behe, Robin Brumfield, Richard Harkess, Charles Safley, and P.J. van Blokland, Enhancing Profitability in Greenhouse Firms, Natural Resource, Agriculture, and Engineering Service, NRAES-164, ISBN 0-935817-95-6, 56 pages.

Barton, Susan, Bridget Behe, Charles Hall, John Haydu, Roger Hinson, Robert McNiel, Travis Phillips, Russell Powell, and Forrest Stegelin, Establishing and Operating a Garden Center: Requirements and Costs, Natural Resource, Agriculture, and Engineering Service, NRAES-161, ISBN 0-935817-86-7, 66 pages.

Behe, B.K., W.E. Klingeman, J.R. Brooker, D.B. Eastwood, C.R. Hall, J.B. Riley, and P. Knight. 2004. Chapter 8. Marketing insect- and disease-resistant plants. In: Management Practices for Michigan Wholesale Nurseries. R.T. Fernandez (ed.). 209 pp. Published by Michigan State University, East Lansing, MI.

Hall, Charles R. “Green Industry Situation and Outlook,” Economic Overview and Agricultural Outlook, published by AgFirst Farm Credit Bank, annually, 2004-2006.

Hall, Charles R. “Marketing the Bounty,” The Bountiful Flower Garden: Growing and Sharing Cut Flowers in the South, by Neil G. Odenwald and William C. Welch, Taylor Publishing Company, 2000.

Hall, Charles R., “Sales and Service,” Texas Certified Nursery Professional Training Manual, published by the Texas Association of Nurserymen, April, 1997.

Hall, Charles R., “Essentials of Effective Display,” Texas Certified Nursery Professional Training Manual, published by the Texas Association of Nurserymen, April, 1997.

Hall, Charles R. and Gary Fairchild, “Fruit and Vegetable Policy,” 1995 Farm Bill: Policy Options and Consequences, Texas Agricultural Extension Service, February 1995.

Hall, Charles R., "Pecan Marketing,” Texas Pecan Handbook, Texas Agricultural Extension Service Horticulture Handbook 105, June, 1993.

Hall, Charles R., "Characteristics of U.S. Pecan Farms,” Texas Pecan Handbook, Texas Agricultural Extension Service Horticulture Handbook 105, June, 1993.

Hall, Charles R. "An Economic Analysis of Muscadine Production in Texas," Chapter for the Texas Muscadine Handbook, August, 1991.

Hall, Charles R. "Marketing Alternatives for Texas Vegetable Growers," Chapter for the Texas Vegetable Growers Handbook, June, 1990.

Hall, Charles R. "Marketing Alternatives for Texas Peach Growers," Chapter in the Texas Peach Handbook, 1989, revised 1997.

EXTENSION BULLETINS AND FACT SHEETS Holland, Rob, Megan Bruch, and Charles Hall, A Guide for Considering and Developing a Farmers Market in Tennessee,

PB1770, 2007.


Hall, Charles, John Sorochan, Thomas Samples, Scott McElroy, and Darren Robinson, Cost of Managing a Bermudagrass Football Field in Tennessee, UT Extension, SP651, 2005.

Hall, Charles, John Sorochan, Thomas Samples, and Darren Robinson, Management of Turfs Based on Location and Use in Public Gardens, UT Extension, SP634, 2004.

Hall, Charles, Nursery Management Series: Marketing Overview, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE03-62, 2003.

Hall, Charles, Direct Marketing Guide for Producers of Fruits, Vegetables and Other Specialty Products, University of Tennessee Agricultural Extension Service PB1711, 2003.

Hall, Charles, Enhancing Profitability in the Landscape Business, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE03-02, 2003.

Hall, Charles, Specialization in the Customer Base: Just How Much Should One Customer Mean to You?, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE02-53, 2002.

Hall, Charles, Nursery Financial Management: Basis for Decisions, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE02-52, 2002.

Hall, Charles, Measuring and Assessing the Image of Retail Garden Centers, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE02-51, 2002.

Hall, Charles, Positioning for the Future of the Nursery Business, University of Tennessee Agricultural Extension Service, Department of Agricultural Economics, AE02-49, 2002.

Anderson, David and Charles Hall, Adding Value to Agricultural Products, Texas Agricultural Extension Service Bulletin L-5361, August 2000.

Dainello, Frank, Charles Hall, George McEachern, Lanny Dreesen, and Don Wilkerson, Horticultural Alternatives for Texas, Texas Agricultural Extension Service Bulletin, August 1999.

Hall, Charles and Michael Langemeier, Contracts as a Risk Management Tool, Texas Agricultural Extension Service Bulletin L-5294, March 1999.

Fuller, Steve, Melanie Gillis, Charles Hall and Parr Rosson, The Effects of Liberalized U.S.-Mexico Dry Onion Trade, Texas Agricultural Extension Service Bulletin L-5151, November 1995.

Taylor, Merritt, Charles Hall and Gustavo Molina, Texas Citrus: Production, Utilization and Demand, Texas Agricultural Extension Service Bulletin L-2319, February 1995.

Taylor, Merritt, Charles Hall and Gustavo Molina, Texas Citrus: Marketing Regulations, Texas Agricultural Extension Service Bulletin L-2320, February 1995.

Taylor, Merritt, Charles Hall and Gustavo Molina, Texas Citrus: Grower Marketing Outlets, Texas Agricultural Extension Service Bulletin L-2323, February 1995.

Taylor, Merritt, Charles Hall and Gustavo Molina, Texas Citrus: Market Promotion, Texas Agricultural Extension Service Bulletin L-2324, February 1995.

Wilkerson, Don C. and Charles R. Hall, A Reference Guide to Plant Care, Handling and Merchandising, Texas Agricultural Extension Service, unnumbered publication, October 1994.

Hall, Charles R. and Gary Fairchild, Fruit and Vegetable Policy. Texas Agricultural Extension Service, unnumbered publication, September 1994.

Hall, Charles R. and Carl E. Shafer, Characteristics and Marketing Practices of Texas Pecan Growers, Texas Agricultural Extension Service and the Texas Agricultural Experiment Station, Bulletin B-6020, November, 1995.

Hall, Charles R. An Overview of Fresh Produce Marketing, Texas Agricultural Extension Service, Bulletin B-5053, May, 1993.

Hall, Charles R. and Jeff L. Johnson. A Guide to Successful Direct Marketing, Texas Agricultural Extension Service Bulletin, unnumbered publication, April, 1992.


Hall, Charles and Stephen Fuller. Factors Affecting Spring Season Fresh Peach Prices. Texas Agricultural Extension Service Bulletin L-5052, May, 1992.

Hall, Charles and Stephen Fuller. Trends of the Spinach Industry in Texas and the United States. Texas Agricultural Extension Service Bulletin B-1662, May, 1990.

Hall, Charles and Stephen Fuller. Trends of the Broccoli Industry in Texas and the United States. Texas Agricultural Extension Service Bulletin B-1635, September, 1989.

Hall, Charles and David Moorman. Handbook for Establishing and Operating Farmers' Markets. Texas Agricultural Extension Service Bulletin B-1665, July, 1990.

Hall, Charles, Richard Edwards, and Jeff Johnson. A Guide to Marketing Organic Produce. Texas Agricultural Extension Service Bulletin, unnumbered publication (for-sale only), August, 1990.

EXPERIMENT STATION PUBLICATIONS Hall, Charles, Alan Hodges, and John Haydu. 2007. The Economic Impact of the Green Industry in the United States.

Southern Cooperative Series Bulletin #406, ISBN: 1-58161-406-3. Brooker, John, David Eastwood, Charles Hall, and Kirk Morris. 2005. Trade Flow and Marketing Practices within the

United States Nursery Industry: 2003. Southern Cooperative Series Bulletin #404, ISBN: 1-58161-404-7. Eastwood, David, Charles Hall, John Brooker, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin.

2004. A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers. Southern Cooperative Series Bulletin #403, ISBN 1-58161-403-9.

Eastwood, David, John Brooker, Alice Rhea, and Charles Hall. Tennessee Produce Growers: Production and Post-Harvest Handling Activities, Department of Agricultural Economics Research Series 01-03.

Barton, Susan, Bridget Behe, Charles Hall, John Haydu, Roger Hinson, Robert McNiel, Travis Phillips, Russell Powell, and Forrest Stegelin. 2003. Establishing and Operating a Garden Center: Requirements and Costs. NRAES-161, February 2003.

Hall, Charles, John Haydu, and Ken Tilt. 2002. The Economics of Producing Nursery Crops Using the Pot-in-Pot Production System: Two Case Studies. Southern Cooperative Series Bulletin #402, ISBN 1-58161-402-0.

Gardner, Justin G., David B. Eastwood, Charles R. Hall, and John R. Brooker. How Much Should I Charge? Applying Decision Analysis Tools to the Pricing of Flowering Dogwood Trees that are Resistant to Powdery Mildew. Department of Agricultural Economics Research Series 07-02.

Hall, Charles (author and editor), Susan Barton, Bridget Behe, Robin Brumfield, Richard Harkass, Charles Safley, and P.J. Van Blokland. 2002. Enhancing Profitability in the Greenhouse. Southern Cooperative Series Bulletin #401. ISBN: 1-58161-401-2.

Hall, Charles R. and Lance D. Pate. “Trade Flows and Marketing Practices in the Texas Nursery Industry,” Faculty Paper Series, Department of Agricultural Economics, Faculty Paper 00-7, April 2000.

Salin, Victoria, Curtis F. Lard and Charles Hall, “The Economic Impact of the Red Imported Fire Ant on the Metroplexes of Texas,” Faculty Paper Series, Department of Agricultural Economics, Faculty Paper 00-6, February 2000.

Hall, Charles R., Carl E. Shafer, Lance D. Pate and Corey S. Anderson, “Characteristics and Marketing Practices of Texas Pecan Shellers”, Faculty Paper Series, Department of Agricultural Economics, Faculty Paper 98-12, May 1998.

Hall, Charles R., Roger S. Hanagriff, S. Hussain Ali Jafri, and D. I. Padberg, Retail and Wholesale Prices for Produce, Agricultural & Food Policy Center Research Report 93-3, January, 1993.

Rosson, C. Parr III, Gary W. Williams, Carl Anderson, Ernie Davis, Charles R. Hall, Ronald D. Knutson, Robert Schwart, Edward G. Smith, and Mark Waller. The North American Free Trade Agreement, Agricultural & Food Policy Center Research Report, September, 1992.


Fuller, Stephen, Oral Capps, Haruna Bello, Charles Hall, and Kris Schulthies. U.S.-Mexico Free Trade Agreement Impact: Effects of Alternative Tariff Levels on Texas Spring Dry Onion Producers, TAMRC Research Report No. IM-1-92, January, 1992.

Hall, Charles, Travis Phillips, and Forrest Stegelin. Optimal Product Mix and Monthly Cash Flows for Container-Grown Landscape Plants in Climatic Zones 8 and 9, Southern Cooperative Series Bulletin #365, October, 1991.

Fuller, Stephen and Charles R. Hall. The U.S.-Mexican Free Trade Agreement: Issues and Implications for the U.S. and Texas Fresh Vegetable/Melon Industry, TAMRC International Research Report No. IM-2-91, April 1991.

Fuller, Stephen, Charles Hall, and Merritt Taylor. Texas Vegetable, Melon, and Citrus Crops: Production, Location, and Competitive Position, TAMRC Information Report No. IR-1-91, April 1991.

Fuller, Steven and Charles Hall. Economic Trends of the Melon Industry in Texas and the United States: Cantaloupe, Honeydew, and Watermelon, Texas Agricultural Experiment Station Bulletin MP-1702, August 1990.

OTHER RESEARCH REPORTS Salin, Victoria, Curtis F. Lard and Charles Hall, The Economic Impact of the Red Imported Fire Ant on the Metroplexes of

Texas, Selected paper presented at the meetings of the Southern Agricultural Economics Association, Lexington, KY, January 31-February 3, 2000.

Hall, Charles R., Lance D. Pate and Ouina Rutledge, Industry Strategic Planning and Coordination: The Case of the Texas Vegetable Industry, Faculty Paper Series 99-6, Department of Agricultural Economics, TAMU, July 1999.

Hall, Charles R., Carl E. Shafer, Lance D. Pate and Corey D. Anderson, Characteristics and Marketing Practices of Texas Pecan Shellers, Faculty Paper Series 98-12, Department of Agricultural Economics, TAMU, May 1998.

Hall, Charles R. and Kerry K. Litzenberg, A Profile of Chief Agribusiness and Food Executives, CAFE is a copyrighted survey instrument. Faculty Paper Number 95-8.

Knutson, Ronald D., Charles R. Hall, Edward G. Smith, Samuel D. Cotner, and John W. Miller, Economic Impacts of Reduced Pesticide Use on Fruits and Vegetables, American Farm Bureau Research Foundation, September, 1993. (This report was presented in several briefings to USDA and EPA administrators, as well as members of Senate and House agricultural-related committee members and staff)

Hall, Charles R., Lennie G. Kizer, Jeffrey V. Krans, Travis D. Phillips, and G. Euel Coats. An Economic and Agronomic Analysis of Mississippi Turfgrass Sod Farms, Agricultural Economics Research Report #183, 1988.

Hall, Charles R., Travis D. Phillips, Adolph J. Laiche, Jr., Steven E. Newman. Update of Production Systems and Cost of Production Estimates for Container-Grown Landscape Plants, Climatic Zones 8 and 9, 1987, Agricultural Economics Research Report #176, November, 1987.

CONTRACT REPORTS Palma, Marco and Charles Hall, “The Economic Impact of the Green Industry in Texas,” Contract report for the Texas

Nursery and Landscape Association, 2009. Haydu, John, Alan Hodges, and Charles Hall, “Economic Impacts of the Turfgrass and Lawncare Industry in the United

States,” Contract report for the International Turfgrass Research Foundation, Turfgrass Producers International, Rolling Meadows, IL., available at http://edis.ifas.ufl.edu/FE632, March 2006.

Hall, Charles, Alan Hodges, and John Haydu, “The Economic Impact of the Green Industry in the United States,” University of Tennessee, Department of Agricultural Economics, 2005. Contract report for the USDA-Forest Service, National Urban and Community Forestry Advisory Committee, along with funding from the American Nursery and Landscape Association (ANLA) and the Associated Landscape Contractors of America (formerly ALCA, now PLANET - the Professional Landcare Network).


Lard, Curtis F., Charles R. Hall, and Lonnie L. Jones, “The Economic Impact of Texas Golf Courses,” Texas A&M University, Department of Agricultural Economics, 2002.

Hall, Charles R. “Consumer Perceptions in the Lawn and Garden Pesticide Market in Texas,” Final contract report for Greenlight, Inc., June 2001.

Hall, Charles R. “ The Economic Impact of the Green Industry in Texas,” Final contract report for the Texas Nursery and Landscape Association, http://agecon.tamu.edu/faculty/hall/impact/impactstudy2000.html, January 2001.

Hall, Charles R., “An Image Assessment of Blooming Colors Nursery, Coppell, Texas,” Texas Agricultural Extension Service, August, 2001.

Hall, Charles R., “An Image Assessment of Teas Nursery, Houston, Texas,” Texas Agricultural Extension Service, December, 2000.

Lard, Curtis, Charles Hall, Victoria Salin, Brad Vinson, Kristi Cleere, and Stephanie Purswell. “The Economic Impact of the Red Imported Fire Ant on the Homescape, Landscape, and Urbanscape of Selected Metroplexes of Texas: A Part of the Texas Fire Ant Initiative 1997-1999,” Fire Ant Economic Research Report 99-08, August 1999.

Hall, Charles R., “An Image Assessment of Plants For All Seasons,” Houston, Texas, Texas Agricultural Extension Service, October 1996.

Behe, Bridget K., Susan Barton, Charles Hall, Robert Nelson, Charles Safley, and Steve Turner. “Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price,” Final contract report for Bedding Plants Foundation, Inc., February, 1997.

Hall, Charles R., “An Image Assessment of Nicolson-Hardie,” Dallas, Texas, Texas Agricultural Extension Service, October 1997.

Hall, Charles R., “An Image Assessment of Blooming Colors Nursery,” Coppell, Texas, Texas Agricultural Extension Service, October 1996.

Lard, Curtis, Charles R. Hall and Rebecca K. Berry. “Texas Turfgrass Economic Impact Study,” Department of Agricultural Economics, Texas Agricultural Experiment Station, Texas Agricultural Extension Service, College of Agriculture and Life Sciences, and Texas A&M University, Horticultural (Turfgrass) Economics Research Report #96-9, September 1996.

Hall, Charles R., “An Image Assessment of Teas Landscape Service, Houston, Texas,” Texas Agricultural Extension Service, August 1996.

Hall, Charles R., “An Image Assessment of Teas Nursery, Houston, Texas,” Texas Agricultural Extension Service, July 1996.

Lard, Curtis F. and Charles R. Hall, “Results of the TAN Wholesale Grower and Retail Garden Center Surveys,” a supplement to the Texas Turfgrass Economic Impact Study, Texas Agricultural Experiment Station, Horticultural Economics Research Report #96-6, June 1996.

Hall, Charles R. “Image Assessment of Keith’s Nursery, Waco, Texas,” Texas Agricultural Extension Service, May 1996. Lard, Curtis F. and Charles R. Hall, “Results of the TALC Landscape Contractors Survey,” Texas Turfgrass Economic

Impact Study, Texas Agricultural Experiment Station, Horticultural Economics Research Report #96-4, April 1996.

Hall, Charles R., “The Costs of Producing Municipal Yard Waste,” Contract report for the Texas Natural Resources Conservation Commission, 1996.

Hall, Charles R., “Economics of Alternative Systems of Applying and Managing Irrigation Water on Vegetable Crops,” Texas Water Development Board, 1995.

Hall, Charles R., “An Evaluation of Customer Service Activities,” Texas Foundation Seed, 1993. Hall, Charles R., “Image Assessment Survey Teas Nursery, Houston, Texas,” Texas Agricultural Extension Service, 1992. Hall, Charles R., “Calloways Image Assessment Survey,” Texas Agricultural Extension Service, 1992. Hall, Charles R., “Teas Landscape Service Image Assessment Survey,” Texas Agricultural Extension Service, 1992.


Hall, Charles R., “Producers CO-OP Image Assessment Survey,” Texas Agricultural Extension Service, 1991. Hall, Charles R., “Nicholson-Hardie Garden Center Image Assessment,” Texas Agricultural Extension Service, 1991.

TRADE JOURNALS AND INDUSTRY PUBLICATIONS Hall, Charles and Paul Thomas, “Benchmarking Your Way To Success: Part 2, ”Greenhouse Management & Production,”

Volume 30, Number 2, February, 2010. Hall, Charles and Paul Thomas, “Use Benchmarking to Measure Your Company’s Success, ”Greenhouse Management &

Production,” Volume 30, Number 1, January, 2010. Hall, Charles. “The View From 30,000 Feet,” GrowerTalks, Volume 72, Number 9, January 2010. Hodges, Alan, Charles Hall, Bridget Behe, Jennifer Dennis, and Robin Brumfield. “Regional Benchmarking Survey:

Pricing, Advertising, and Expansion,” Nursery Management & Production, Volume 26, Number 1, January 2010.

Hodges, Alan, Charles Hall, Bridget Behe, Jennifer Dennis, and Robin Brumfield. “Regional Benchmarking Survey: Sales Processes, Volume 25, Number 12, December 2009.

Hodges, Alan, Charles Hall, Bridget Behe, Jennifer Dennis, and Robin Brumfield. “Regional Benchmarking Survey: Production Practices, Volume 25, Number 11, November 2009.

Hodges, Alan, Charles Hall, Bridget Behe, Jennifer Dennis, and Robin Brumfield. “Regional Benchmarking Survey: Sales & Employment, Volume 25, Number 10, October 2009.

Hall, Charles R. Quarterly Op-Ed column for Greenhouse Grower, 2008-2010. Hall, Charles R. Quarterly Op-Ed column for Big Grower, 2009-2010. Hall, Charles R. Quarterly Op-Ed column for Lawn & Landscape, 2009-2010. Hall, Charles R. Periodic Op-Ed column for SAF Viewpoint, 2009-2010. Hall, Charles R. “It’s All About Mindshare,” The Indiana Flower Grower, Volume 3, Issue 3, Fall 2009. Hall, Charles. “Are You One Bad Spring Away From Bankruptcy?” OFA Bulletin, Nov/Dec Issue 2009, Number 918, pp. 1,

7-8. Lopez, Roberto, Joyia Smith, Diane Camberato, Jennifer Dennis, Bridget Behe, and Charles Hall, “Consumer Perceptions

of Sustainably Produced Poinsettias,” Greenhouse Grower, Vol. 27, No. 9, August 2009. Palma, Marco and Charles Hall. “Economic Impacts of the Green Industry in Texas,” TNLA Green, June 2009. Hall, Charles R. “Behavioral Pricing: Maximizing Value Relative to Customer Expectations,” OFA Bulletin, March/April

Issue 2009, Number 914, pp. 5, 8-10. Hall, Charles R. “2009: The Year of Recovery?,” The Indiana Flower Grower, Volume 3, Issue 1, Winter 2009. Haydu, John J., Charles R. Hall, and Alan W. Hodges. “Lifestyle Horticulture...Document to Be Heard,” Floriculture

International, pp. 34-37, December 2008. Hall, Charles R. “Competing During Contractions” American Nurseryman, August 1, 2008, Vol. 208, Issue 3, pp. 43-48. Hall, Charles R. “Benchmarking Your Way to Success,” OFA Bulletin, May/June Issue 2008, Number 908, pp. 2-5. Hall, Charles R. “Benchmark Your Way to Success,” GMPRO, February 2008, Vol. 27, No. 2, pp.41-47. Hall, Charles R. “How to Survive the Maturing Nursery Market,” NMPRO, March 2007, pp. 53-57. Hall, Charles R. “A Strategic Business Plan is a Valuable Managerial Asset,” OFA Bulletin, Number 898,

September/October 2006. Hall, Charles R. and Bridget Behe. “Quality Landscaping Can Add Value to Tennessee Homes,” Tennessee Greentimes,

Vol. 7, No. 2, Summer 2006. Hall, Charles R. “TNLA Strategy Session: A Success!,” Tennessee Greentimes, Vol. 7, No. 3, Fall 2006. Hall, Charles R. “Equipment Management,” Ornamental Outlook, March 2006. Hall, Charles R. “Economic Impacts of the Green Industry in the United States,” National Urban and Community

Forestry Advisory Council 2005 Annual Report, published March 2006.


Hall, Charles R. “So What Is the Best Retail Price? Tips for Getting a Great ROI,” TNLA Greentimes, Volume 7, Number 1, Spring 2006.

Hall, Charles R. “Economic Impact Report,” TNLA Green Magazine (Texas Nursery and Landscape Association), Volume 7, Number 9, October 2005.

Hall, Charles R., “The Price is Right,” American Nurseryman, Volume 202, Issue 6, September 15, 2005. Hodges, Alan, Charles Hall, and John Haydu, “Economic Impact of the Green Industry in the United States,” Ornamental

Outlook, November, 2005. Hall, Charles R., “Managing Plant Material Inventory: Keeping and Accurate Count of Your Plants is Key to Running a

Successful Operation,” Ornamental Outlook, April 2005. Hall, Charles R., “Situation and Outlook for Produce in 2005,” Tennessee Farm Bureau News, Volume 83, Number 6,

December 2004. Hall, Charles R., “Apple Production to Increase Again in 2004,” Tennessee Farm Bureau News, Volume 83, Number 5,

October 2004. Hall, Charles R., “Blueberry Production Likely Up in 2004,” Tennessee Farm Bureau News, Volume 83, Number 4,

August 2004. Hall, Charles R., “Summer Outlook Mixed for Fruits and Vegetables,” Tennessee Farm Bureau News, Volume 83,

Number 3, June 2004. Hall, Charles R., “2004 Strawberry Outlook,” Tennessee Farm Bureau News, Volume 83, Number 2, April 2003. Hall, Charles R., “Winter Outlook for Fresh Vegetables,” Tennessee Farm Bureau News, Volume 83, Number 1, February

2004. Hall, Charles R., “Tennessee Apple Crop Promising,” Tennessee Farm Bureau News, Volume 82, Number 6, November

2003. Hall, Charles R., “Bigger 2003 Peach Crop Forecast,” Tennessee Farm Bureau News, Volume 82, Number 5, September

2003. Hall, Charles R., “Summer Fruit Ready to Take Center Stage,” Tennessee Farm Bureau News, Volume 82, Number 3,

June 2003. Hall, Charles R., “Volume Driving Strawberry Prices Down,” Tennessee Farm Bureau News, Volume 82, Number 2, April

2003. Hall, Charles R., “Vegetable Situation and Outlook for 2003,” Tennessee Farm Bureau News, Volume 82, Number 1,

February 2003. Hall, Charles R., “Fruit and Vegetable Situation and Outlook for 2003,” Tennessee Farm Bureau News, Volume 81,

Number 6, December 2002. Hall, Charles R., “An Economic Assessment of the Importance of the Green Industry in Tennessee,” Tennessee Green

Times, Summer 2002. Hall, Charles R., “TNLA 1998 Scope Report: Economic Scope of the Texas Green Industry in 1998,” TNLA Green

Magazine, Volume 2, Number 3, March 2000. Hall, Charles R., “Scope Report 1997: Economic Scope of the Green Industry in Texas,” The Texas Nurseryman, Volume

28, Number 10, November 1998. Hall, Charles R., “How Much Should Once Customer Mean to You?,” Greenhouse Management & Production, Volume

18, Number 3, March 1998. Hall, Charles R., “Texas Produce in the 21st Century: Challenges and Opportunities,” Texas Produce Digest, Volume 10,

Number 1, February, 1998 Hall, Charles R., “Counting the Costs - Am I Making Any Cents?,” Ohio Florists’ Association Bulletin, Number 815,

September, 1997. Goyne, Mitchell W., Michael A. Arnold, William C. Welch, Don C. Wilkerson, and Charles R. Hall, “Container Production

of Under-Utilized Small Trees for Texas’ Urban Landscapes: A Preliminary Update,” Landscape Plant News, Volume 8, No. 1, Winter 1997, pp.2-5.


Hall, Charles R., “20 Reasons to Put Your Business on the Web,” Texas Greenhouse Bulletin, January, 1997. Hall, Charles R., “Benefits and Pitfalls of a Small Customer Base,” Greenhouse Business, Volume 2, Number 11,

November 1996. Hall, Charles R., “Financial Management,” Texas Greenhouse Bulletin, May, 1996. Hall, Charles R. and Frank J. Dainello, “Farm Bill Legislation Regarding Vegetable Production on Contract Acres,”

Market-Gram, Marketing and Policy Information for County Extension Agents, Volume 13, Number 6, April 22, 1996.

Dainello, Frank J. and Charles R. Hall, “Are Vegetables Good Alternative Crops for Flex Acreage?” Market-Gram, Marketing and Policy Information for County Extension Agents, Volume 13, Number 4, February 16, 1996.

Hall, Charles R., “Positioning for the Future of the Nursery/Floral Industry,” Texas Greenhouse Bulletin, January 1996. Hall, Charles R., “Trends,” The Texas Nurserymen, Volume 25, Number 11, December 1995. Hall, Charles R., “Finding That Last Red Cent...,” Texas Greenhouse Bulletin, May, 1995. Hall, Charles R. “Scope Report - Part II,” The Texas Nurseryman, Volume 25, Number 3, March 1995. Hall, Charles R. "10 Ways to Make More $ in 1995,” Texas Greenhouse Bulletin, January 1995. Hall, Charles R., "Proper Facilities and Displays Ensure Roadside Success,” The Texas Horticulturist, Volume 21, Number

6, November, 1994. Hall, Charles R., "Roadside Stands Offers Opportunity for Diversification,” The Texas Horticulturist, Volume 21, Number

5, October, 1994. Hall, Charles R., "Turning Goals Into Action,” Texas Greenhouse Bulletin, September 1994. Hall, Charles R., "Planning Essentials to Achieving Reasonable, Attainable Goals,” The Texas Horticulturist, Volume 21,

Number 4, September 1994. Hall, Charles R., "Success in Farmer's Markets Due to Ability to Attract Customers,” The Texas Horticulturist, Volume

21, Number 3, August 1994. Hall, Charles R., Carl Shafer and Dan'l Mackey. "Survey Reveals Characteristics of Texas Pecan Growers,” Pecan South,

Volume 27, Number 7, August 1994. Hall, Charles R., Steve Fuller and Parr Rosson. "Effect of Liberalized U.S. - Mexico Dry Onion Trade,” Volume 4, Number

6, June 1994. Hall, Charles R., "Herbs in Texas: 1993 Survey of Herbal Businesses in Texas,” Herbs Texas Style, Volume 4, Number 1,

June 1994. Hall, Charles R. "10 Ways to Make More Money in 1994,” Herbs Texas Style, Volume 4, Number 1, June 1994. Hall, Charles R., "Organized Check-In Procedures Key for Pick-Your-Own Farms,” The Texas Horticulturist, Volume 21,

Number 1, June 1994. Hall, Charles R., "Product Mix: Winners & Losers,” Texas Greenhouse Bulletin, May 1994. Hall, Charles R., "Use Imagination to Develop Unique Advertising Campaign,” The Texas Horticulturist, Volume 20,

Number 11, April 1994. Hall, Charles R., "1992 Scope Report,” The Texas Nurseryman, Volume 25, Number 4, April 1994. Hall, Charles R., "Direct Marketers Have Several Advertising Alternatives,” The Texas Horticulturist, Volume 20, Number

10, March, 1994. Hall, Charles R., "Scope Report 1992,” The Texas Nurseryman, Volume 25, Number 3, March, 1994. Hall, Charles R., "Deciding How and When to Spend Advertising Dollars,” The Texas Horticulturist, Volume 20, Number

9, February, 1994. Hall, Charles R., "Managing Plant Inventory,” Texas Greenhouse Bulletin, January, 1994. Hall, Charles R., "Formulate Advertising Plans Five-Six Months in Advance,” The Texas Horticulturist, Volume 20,

Number 8, January, 1994.


Hall, Charles R., "Tis the Season for Planning Marketing Strategy,” The Texas Horticulturist, Volume 20, Number 7, December, 1993.

Hall, Charles R.., "Roadside Stands Should Be Operational, Not Elaborate,” The Texas Horticulturist, Volume 20, Number 6, November, 1993.

Hall, Charles R., "Diversify Marketing Efforts With Roadside Stand,” The Texas Horticulturist, Volume 20, Number 5, October, 1993.

Hall, Charles R., "Enhance Roadside Market Image With Effective Signs,” The Texas Horticulturist, Volume 20, Number 4, September, 1993.

Hall, Charles R., "Tips For Successful Participation in Farmer's Market,” The Texas Horticulturist, Volume 20, Number 3, August, 1993.

Hall, Charles R., "Develop Check-out Procedures to Make Selling Easier,” The Texas Horticulturist, Volume 20, Number 2, July, 1993.

Hall, Charles R. "Direct Marketing: Make Your Customer's Life Easy,” The Texas Horticulturist, Volume 19, Number 12, May 1993.

Hall, Charles R. "Newspapers Offer Several Options for Ads, Promotion,” The Texas Horticulturist, Volume 19, Number 11, April 1993.

Hall, Charles R., "Effective Advertising For Farm Market Can Take Many Forms" The Texas Horticulturist, Volume 19, Number 10, March, 1993.

Hall, Charles R., "Scope Report-Part II: Trends and Impact,” The Texas Nurseryman, March, 1993. Hall, Charles R., "Selecting the Appropriate Advertising Media,” The Texas Horticulturist, March, 1993. Hall, Charles R., "Determine How and When to Spend Ad Dollars,” The Texas Horticulturist, Volume 19, Number 9,

February, 1993. Hall, Charles R., "Nursery Industry Sales Reflect State of the Economy,” Scope Report 1991, The Texas Nurseryman,

February, 1993. Hall, Charles R., "Measuring and Assessing the Image of Retail Nurseries and Garden Centers,” American Nurseryman,

January 15, 1993. Hall, Charles R., "Plan Now For Advertising Success This Season,” The Texas Horticulturist, Volume 19, Number 8,

January, 1993. Hall, Charles R. "Now's the Time to Develop Marketing Plan,” The Texas Horticulturist, Volume 19, Number 7,

December, 1992. Hall, Charles R. "Measuring and Assessing The Image of Retail Nurseries and Garden Centers,” American Nurseryman,

December, 1992. Hall, Charles R. "Roadside Facilities Need Not Be Elaborate But Must Provide Basic Operational Needs,” The Texas

Horticulturist, Volume 19, Number 6, November, 1992. Hall, Charles R. "Create An Inventory System You Can Count On,” Greenhouse Manager, October, 1992. Hall, Charles R. "Roadside Stands Provide Diversity; Growers Advised To Do Homework,” The Texas Horticulturist,

Volume 19, Number 5, October 1992. Hall, Charles R. "Good Road Signs are an Asset to Market Image,” The Texas Horticulturist, Volume 19, Number 4,

September, 1992. Hall, Charles R. "Free Trade with Mexico: Hopes and Realities" American Nurseryman, August 15, 1992. Hall, Charles R. "Finding That Last Red Cent,” Greenhouse Manager, Volume 11, Number 3, July, 1992. Hall, Charles R. "Inventory Control Techniques for Equipment and Supplies,” Greenhouse Manager, Volume 11,

Number 5, September, 1992. Hall, Charles R. "Maintaining Plant Inventory Control Improves Profitability,” Greenhouse Manager, Volume 11,

Number 6, October, 1992.


Hall, Charles R. "An Overview of Pecan Marketing,” Pecan South, Volume 25, Number 5, June, 1992. Hall, Charles R. "Farmer's Markets are Excellent Alternative Outlets,” The Texas Horticulturist, Volume 19, Number 3,

August, 1992. Hall, Charles R. "Strive for Orderly Check-out at Farm Outlets,” The Texas Horticulturist, Volume 19, Number 2, July,

1992. Hall, Charles R. "Don't Blow It with Disorganized Check-in Procedures,” The Texas Horticulturist, Volume 18, Number

12, June, 1992. Hall, Charles R. "Handling Customers Requires Planing,” The Texas Horticulturist, Volume 18, Number 12, May, 1992. Hall, Charles R. "Using Advertising Media Effectively: Part 2,” The Texas Horticulturist, Volume 18, Number 11, April,

1992. Hall, Charles R. "Using Advertising Media Effectively,” The Texas Horticulturist, Volume 18, Number 10, March, 1992. Hall, Charles R. "Trends of the Nursery Industry in Texas and the United States,” The Texas Nurseryman, Volume 23,

Number 3, March, 1992. Hall, Charles R. "Good Advertising Budget Helps Control Costs,” The Texas Horticulturist, Volume 18, Number 9,

February, 1992. Hall, Charles R. "Do Market Window Analysis Before You Plant" American Vegetable Grower, Volume 40, Number 1,

January, 1992. Hall, Charles R. "Advertising Basics for Direct Marketers,” The Texas Horticulturist, Volume 18, Number 8, January,

1992. Hall, Charles. "Plan Now for Successful Direct Marketing" Texas Horticulturist, December 1991. Hall, Charles R. "Market Window Analysis: Tool for Decision-making,” American Vegetable Grower, December, 1991. Hall, Charles R. "U.S. Pecan Farms Number Over 11,000,” The Pecan Press, November, 1990. Hall, Charles R. "Your Marketing Plan: A Step-by-step Method for Charting Retail Strategies and Tactics," American

Nurseryman, November 1, 1990. Hall, Charles R. "Plan for Improved Marketing," The Texas Nurseryman, Volume 21, Number 7, July/August, 1990. Hall, Charles R. and Travis D. Phillips. "A Model to Determine Product Mix and Cash Flows," American Nurseryman,

Volume 172, Number 1, July 1, 1990. Hall, Charles R. "Peach Marketing Skills to be Tested This Year," The Texas Horticulturist, Volume 16, Number 12, May

1990. Goodwin, H.L. and Charles R. Hall. "Results of the Texas Green Industry Survey: A Marketing Profile of Wholesale

Operators," The Produce Digest, June, 1989. Hall, Charles R. "Using Budgets for Greenhouse Decision-making," Texas Greenhouse Bulletin, July 1989. Hall, Charles R. "Using Budgets for Making Nursery Decisions," The Texas Nurseryman. July-August, 1989.

PROCEEDINGS Palma, Marco A. and Charles R. Hall. “Economic Impacts of the Green Industry in Texas,” Proceedings of Southern

Nurserymen’s Associations Research Conference: Fifty-Fourth Annual Report, Volume 54, 2009. Jeffers, Andrew, William Klingeman, Marco Palma, Charles Hall, Dean Jopsell, and David Buckley. “Quality Assessment

and Purchasing Decisions of Nursery Liner Buyers: A Conjoint Analysis,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-Third Annual Report, Volume 53, 2008

Hall, Charles R., Alan W. Hodges, Bridget K. Behe, and Jennifer H. Dennis. “A Regional Empirical Examination of Practices and Technologies Used by Growers,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-Third Annual Report, Volume 53, 2008

Chen, Yu-Jen, Marco Palma, and Charles Hall. “Consumer Preferences in Orchids,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-Third Annual Report, Volume 53, 2008


Behe, Bridget K., Dennis, Jennifer H. Dennis, Charles R. Hall, and Alan W. Hodges. “Regional Marketing Practices Within the U.S. Nursery Industry,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-Third Annual Report, Volume 53, 2008.

Hall, Charles R. “Moving From Satisfied Customers to Enthusiastic Customers,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-second Annual Report, Volume 52, 2007.

Combs, Bryan, Charles Hall, John Brooker, and Bill Klingeman. “Regional Analysis of Trade Flows and Marketing Practice Trends in the United States Nursery Industry ,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fifty-first Annual Report, Volume 51, 2006.

Hodges, Alan, John Haydu, and Charles Hall. “Economic Impacts of the Turfgrass, Lawncare and Golf Course Industries in the United States,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fiftieth Annual Report, Volume 51, 2006.

Hall, Charles, John Brooker, and David Eastwood, “Marketing Practices Within the U.S. Nursery industry: The 2003 National Survey,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fiftieth Annual Report, Volume 50, 2005.

Hall, Charles, David Eastwood, Bryan Combs, and John Brooker, “Structural Changes in the U.S. Nursery Industry: 1988-2003,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fiftieth Annual Report, Volume 50, 2005.

Klingeman, William, Charles Hall, and Beth Babbit, “Master Gardener Perception of Genetically Modified Ornamental Plants,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fiftieth Annual Report, Volume 50, 2005.

Hodges, Alan, John Haydu, and Charles Hall, “Economic Impacts of the Environmental Horticulture Industry in the United States,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fiftieth Annual Report, Volume 50, 2005.

Brooker, John, Charles Hall, and David Eastwood, “The Fourth National Nursery Industry Survey of Production and Marketing Practices,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Ninth Annual Report, Volume 49, 2004.

Hall, Charles, John Brooker, and David Eastwood, “The Status of Computerization in the U.S. Nursery Industry,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Ninth Annual Report, Volume 49, 2004.

Hall, Charles and John Brooker, “Key Website Characteristics for Effective Green Industry Marketing,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Eighth Annual Report, Volume 48, 2003.

Hall, Charles and John Brooker, “A Strategic Framework for Customer Relationship Management,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Eighth Annual Report, Volume 48, 2003.

Brooker, John and Charles Hall, “Structural Changes in the U.S. Nursery Industry: A Graphical Analysis Using GIS Technology,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Eighth Annual Report, Volume 48, 2003.

Hall, Charles and John Brooker, “Structural Changes in the Distribution of Nursery Sales by Market Outlet for Five Selected States,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Seventh Annual Report, Volume 47, 2002.

Brooker, John and Charles Hall, “Interstate Trade Flows of Nursery Sales by Market Outlet and Destination: Five Selected States,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Seventh Annual Report, Volume 47, 2002.

Jupe, Melissa and Charles Hall, “The Impact of Information Technology on Green Industry Marketing,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Seventh Annual Report, Volume 47, 2002.


Bryan, Donita, Daniel Lineberger, Todd Watson, Charles Hall, and Michael Arnold, “Propagation of Spineless Wright Species,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Seventh Annual Report, Volume 47, 2002.

Hall, Charles R. and Melissa K. Jupe, “The Economic Impact of the Nursery Industry in Texas,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Sixth Annual Report, Volume 46, 2001.

Behe, Bridget, Susan Barton, John Brooker, Charles Hall, Robert McNiel, Steve Turner, and Charles Safley, “Relationship of Dollars Spent in the Garden Center and Perceptions of Product and Service Quality,” Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Fourth Annual Report, Volume 44, 1999.

Hall, Charles, Lance Pate, and Ouina Rutledge, “The Texas Vegetable Industry: Strategic Planning and Coordination,” Proceedings of the Maple Leaf Conference, (refereed proceedings regarding case study research and teaching), Toronto, Canada, May, 1999.

Obst, Steven P., Charles R. Hall, Michael A. Arnold and Douglas F. Welsh, “Plant Responses To Sequential Use of Spin Out-Treated Containers During Up-Canning Is Species Specific, Proceedings of Southern Nurserymen’s Associations Research Conference: Forty-Third Annual Report, Volume 43, 1998.

Hall, Charles R., Michael A. Arnold, Steven P. Obst, and Douglas F. Welsh, “Economic Analysis of Producing Selected Plant Species Using Containers Treated with Spinout, Proceedings of Southern Nurserymen’s Associations Research Conference Forty-Third Annual Report, Volume 43, 1998.

Hall, Charles R., Curtis F. Lard, Clarinda L. Smith and Brad E. Seidel, “Comparison of Lawn Maintenance Expenditures Among Households in the Southern Region,” Proceedings of Southern Nurserymen’s Associations Research Conference: Fortieth Annual Report, Volume 40, 1995.

Stokes, Jeffrey R., James W. Mjelde and Charles R. Hall, “The Impact of Federal Income Tax Code on Marketing Container-Grown Nursery Crops.” Proceedings of Southern Nurserymen’s Associations Research Conference: Thirty-Ninth Annual Report, Volume 39, 1994.

Hall, Charles R., Ron Knutson, Ed Smith, Sam Cotner and John Miller. "Impacts of Reduced Pesticide Use on the Profitability of the Fruit and Vegetable Sector,” Farm Foundation, January, 1994.

Hall, Charles R., "Pecan Marketing,” Combined Proceedings of the 70th and 71st Annual TPGA Conferences, Texas Pecan Growers Association, Volume 66, August, 1993.

Hall, Charles R. and John Fielek. "Strategic Issue Identification by Garden Center Operators,” Proceedings of Southern Nurserymen's Association Research Conference: Thirty-eighth Annual Report, July, 1993.

Stoke, Jeffrey R., Charles R. Hall, and James W. Mjelde. "The Impact of Federal Income Tax Law on Marketing Container-Grown Nursery Crops,” Proceedings of Southern Nurserymen's Association Research Conference: Thirty-eighth Annual Report, July, 1993.

Hall, Charles R. "An Overall View of Nursery Marketing Research,” Proceedings of an Organized Symposium Presented at the 1992 American Agricultural Economics Association Annual Conference, August 11.

Hall, Charles R. "Effective Use of Advertising Media in Direct Marketing,” Proceedings of the 1992 Texas Blueberry Growers Association, October 1992.

Turner, Steve and Charles R. Hall "Advertising Media Selection by Landscape Plant Producers,” Proceedings of the Southern Nurserymen's Association Annual Research Conference: Thirty-seventh Annual Report, August, 1992.

Hall, Charles R. "Allocation of Management Time by Garden Center Operators,” Proceedings of the Southern Nurserymen's Association Annual Research Conference: Thirty-seventh Annual Report, August, 1992.

Hall, Charles R. "Determining the True Costs of Herb Production" Proceedings of the International Herb Growers and Marketers Association Annual Conference, July, 1992.

Hall, Charles R. "Herb Marketing Trends in the 1990's" Proceedings of the International Herb Growers and Marketers Association Annual Conference, July, 1992.


Hall, Charles R. "How Do Others See Your Business: Determining Your Image,” Proceedings of the 1992 Alabama Nurserymen's Summer Seminar, June 12 & 13, 1992.

Hall, Charles R. "Product Mix: Determining My Winners and Losers,” Proceedings of the 1992 Alabama Nurserymen's Summer Seminar, June 12 & 13, 1992.

Hall, Charles R. "Southern Region Situation & Outlook for Greenhouse and Nursery Agriculture" Proceedings of a workshop entitled Effective Management and Marketing Extension Programs in Environmental Horticulture, sponsored by the Southern Extension Marketing Committee and the Southern Technical Research Committee S-103, June, 1992.

Hall, Charles R. "Measuring and Assessing the Image of Retail Nurseries and Garden Centers,” Proceedings of the Southern Nurserymen's Association Annual Research Conference: Thrity-sixth Annual Report, 1991, pp. 339-342.

Hall, Charles R. "Approaches to Effective Merchandising," Proceedings of the 1991 Annual Conference of the Texas Blueberry Growers Association, October, 1991.

Hall, Charles R. "Fundamentals for Pick-your-own Success," Proceedings of the 1989 Annual Conference of the Texas Blueberry Growers Association, September, 1989.

Hall, Charles R. "Marketing Southern Highbush Blueberries," Proceedings of the 1989 Annual Conference of the Texas Blueberry Growers Association, September, 1989.

Hall, Charles R. "Future Marketing Concerns of the Pecan Industry: Crop Forecasting and Grading," Proceedings of the 68th Annual Conference of the Texas Pecan Growers Association, July, 1989.

Hall, Charles R. "A Model for Determining Nursery Product Mix and Cash Flows," Proceedings of the Southern Nurserymen's Association Research Conference: Thirty-fourth Annual Report, August, 1989.

Hall, Charles R., Travis D. Phillips, Adolph J. Laiche, Jr., and Steven E. Newman. "Update of Production Estimates for Container-Grown Landscape Plants, Climatic Zones 8 and 9, 1987," Proceedings of the Southern Nurserymen's Association Research Conferenc: Thirty-second Annual Report, August, 1987.

Hall, Charles, Lenny Kizer, Jeffrey Krans, Travis Phillips, and Euel Coats. "An Economic Analysis of Producing Turfgrass Sod in the Mississippi Area," Proceedings of the Southern Nurserymen's Association Research Conference, 33rd Annual Report, August, 1988.

NEWSLETTERS Hall, Charles R. “Making Cents of Green Industry Economics,” <http://ellisonchair.blogspot.com> Hall, Charles R. “A Strategic Business Plan is a Valuable Asset” Commercial Horticulture News and Information, Volume

2, Issue 1, April 2007. Hall, Charles R. “How Can They Sell It For That Price?,” Commercial Horticulture News and Information, Volume 1, Issue

2, June 2006. Hall, Charles R. “Cost of Managing a Bermudagrass Football Fields,” Commercial Horticulture News and Information,

Volume 1, Issue 1, April 2006. Hall, Charles R., “Economic Impact of the Green Industry in the United States,” Tennessee Green Industry Tips, Volume

1, Issue 3, Fall, 2005. Hall, Charles R., “Key Website Characteristics for Effective Green Industry Marketing,” Tennessee Green Industry Tips,

Volume 1, Issue 2, Summer issue, 2005. Hall, Charles and Lance Pate, “A Review of the Produce Industry in 1999,” Vegetable Production and Marketing News,

Volume 10 Number 4, April 2000. Hall, Charles and Lance Pate, “E-Commerce Applications and the Produce Industry,” Vegetable Production and

Marketing News, Volume 10 Number 3, March 2000.


Hall, Charles R. and Lance Pate, “On-line Food Shopping,” Vegetable Production and Marketing News, Volume 9, Number 10, October1999.

Hall, Charles R. and Lance Pate, “Dealing with Shrinkage,” Vegetable Production and Marketing News, Volume 9, Number 7, July 1999.

Hall, Charles R. and Lance Pate, “The Food-Service Market for Produce,” Vegetable Production and Marketing News, Volume 8, Number 10, October 1998.

Hall, Charles R., “Alternative Financing for Small Producers,” Vegetable Production and Marketing News, Volume 8, Number 7, July 1998.

Hall, Charles R., “10 Trends That Are Shaping Produce,” Vegetable Production and Marketing News, Volume 6, Number 6, June 1996.

Hall, Charles R., “Long-Run Economic Outlook for U. S. Horticulture,” Vegetable Production & Marketing News, Volume 5, Number 9, September 1995.

Hall, Charles R. “What Happened in 1994?” Vegetable Production & Marketing News, Volume 5, Number 3, March 1995.

Wagner, Al and Charles Hall, "Are Pesticides Really Necessary?" Vegetable Production and Marketing News, Volume 4, Number 12, December, 1994.

Hall, Charles R., "Herbs in Texas: A Survey of the Herbal Business in Texas,” Herbs Texas Style, Volume 3, Number 2, July, 1993.

Pena, Jose G. and Charles R. Hall, "Spring Onion Market Strong,” Vegetable Production and Marketing News, Volume 3, Number 5, May 1993.

Hall, Charles R., "Vegetable Outlook For 1993,” Vegetable Production and Marketing News, Volume 3, Number 1, January, 1993.

Hall, Charles R. "Hurricane Andrew: Causes Severe Damage" Vegetable Production & Marketing News, Volume 2, Number 10, October, 1992.

Hall, Charles R. "Frozen Vegetables Find Going Tough,” Vegetable Production and Marketing News, Volume 3, Number 7, July, 1992.

Hall, Charles R. "1992 Spring Onion Production,” Vegetable Production and Marketing News, Volume 3, Number 6, June, 1992.

Hall, Charles R. "Growers Using High Impact Graphics to Stimulate Sales,” Vegetable Production and Marketing News, Volume 3, Number 3, March, 1992.

Hall, Charles R. "Annual Texas Vegetable Summary Indicates Good Year in 1991,” Vegetable Production and Marketing News, Volume 3, Number 2, February, 1992.

Hall, Charles R. "1991 Production of Fresh Market Vegetables and Melons,” Vegetable Production and Marketing News, Volume 2, Number 1, January, 1992.

Wagner, Al and Charles Hall. "Are Pesticides Really Necessary,” Texas Citrus and Vegetable Association Newsletter, January, 1992.

Hall, Charles and Joe Pena. "Vegetable Outlook for 1992" Vegetable Production and Marketing News, Volume 2, Number 12, December, 1991.

Hall, Charles R. "Texas Whiteflies: Future Controls Uncertain" Vegetable Production and Marketing News, Volume 1, Number 11, November, 1991.

Hall, Charles R. "A Financial Profile of Fruit and Vegetable Farms," Vegetable Production and Marketing News, Volume 1, Number 10, October, 1991.

Hall, Charles R. "The Link Between Grower and Retail Vegetable Prices" Vegetable Production and Marketing News, Volume 1, Number 9, September, 1991.


Hall, Charles R. "U.S.-Mexico Free Trade Agreement: Priority Issues to Clarify and Monitor During Free Trade Negotiations," Vegetable Production and Marketing News, Volume 1, Number 8, June, 1991.

Hall, Charles R. "U.S.-Mexico Free Trade Agreement: Issues and Implications for the Fresh Vegetable/Melon Industry," The Texas Food Processor, June/July, 1991.

Hall, Charles R. "U.S.-Mexico Free Trade Agreement: Issues and Implications for the U.S. and Texas Fresh Vegetable/Melon Industry" Vegetable Production and Marketing News, Volume 1, Number 7, May, 1991.

Hall, Charles R. "A Profile of Fresh Produce Consumers: Nutrition Sells," Vegetable Production and Marketing News, Volume 1, Number 6, April, 1991.

Hall, Charles R. "A Profile of Fresh Produce Consumers: Is it in the Bag?" Vegetable Production and Marketing News, Volume 1, Number 5, March, 1991.

Hall, Charles R. "A Profile of Fresh Produce Consumers: Why do we buy and what do we want to know?" Vegetable Production and Marketing News, Volume 1, Number 4, February, 1991.

Hall, Charles R. "Farm Bill Calls for Fruit and Vegetable Studies," Vegetable Production and Marketing News, Volume 1, Number 3, January 1991.

Hall, Charles R. "1991 Vegetable Outlook," Vegetable Production and Marketing News, Volume 1, Number 2, December 1990.

Hall, Charles R. "Conferees call for U.S. Organic Standards," Vegetable Production and Marketing News, Volume 1, Number 1, November 1990.

Hall, Charles R. "Fundamentals for Pick-Your-Own Success," Blueberry News, Volume 4, Number 3, April/May 1990. Hall, Charles R. "Food Safety Issues," TAEX Newsletter distributed to all County Extension Agents. Hall, Charles R. "An Update on the Use of Computers in the Nursery Industry,” Tennessee Nursery Digest, Volume 7 (3),

March, 1985.

POPULAR ARTICLES Hall, Charles R. "1993 Outlook for Vegetables" Texas Farmer-Stockman, January, 1993. Hall, Charles R. "1992 Outlook for Fruit and Vegetables" Texas Farmer-Stockman, January, 1992. Hall, Charles R. "1991 Outlook for Fruit and Vegetables" Texas Farmer-Stockman, January, 1991. Hall, Charles R. "Vegetable growers survive budget squeeze: bill does little damage to produce sector" Southwest Farm

Press, Volume 17, Number 24, December, 1990. Hall, Charles R. "1990 Outlook for Fruit and Vegetables" Texas Farmer-Stockman, January, 1990.

THESES AND DISSERTATIONS Hall, Charles R. A Linear Programming Model for Determining Optimal Product Mix and Monthly Cash Flows for

Container-Grown Woody Ornamentals. Ph.D. Dissertation, Department of Agricultural Economics, Mississippi State University, December 1988.

Hall, Charles R. Cost of Producing One Acre of Field Grown Euonymus kiautschovicus 'Manhattan', M.S. Thesis, Department of Ornamental Horticulture and Landscape Design, University of Tennessee, Knoxville, March, 1986.

PROFESSIONAL PAPERS AND POSTERS PRESENTED Hall, Charles R. “Making Cents of Green Industry Economics,” at a workshop entitled “Managing and Thriving in Tough

Times, When Every Dime Counts!” at the annual meeting of the American Society of Horticultural Sciences, St. Louis, MO, July 26, 2009, http://ashs.org/db/horttalks/detail.lasso?id=625.


Hall, Charles R. “International Competition within the Nursery/Floral Sector” at a colloquium entitled “Barriers to Increased Horticultural Trade & Market Integration” at the annual meeting of the American Society of Horticultural Sciences, Orlando, FL, July 21, 2008.

Hall, Charles R. “The U.S. Floriculture Industry: Structural Changes, Marketing Practices, and Economic Impacts” at the Inaugural Lecture of the International Floriculture Distinguished Lecture Series, College Station, Texas, April 11, 2006.

Hall, Charles R. “The Economic Impact of the Green Industry in the United States,” Selected Poster at the National Association of County Agricultural Agents annual meeting, Cincinnati, Ohio, July 23-27, 2006.

Hall, Charles, Alan Hodges, and John Haydu. “The Economic Impacts of the Green Industry in the United States,” Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meetings, Orlando, Florida, February 5-8, 2006, <agecon.lib.umn.edu>.

Hall, Charles, Alan Hodges, and John Haydu, “Economic Impacts of the Green Industry in the United States,” 2005 Conference of the Food Distribution Research Society, Washington, D.C., October 15-19, 2005.

Hall, Charles, David Eastwood, John Brooker, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin. “Removing Distribution Barriers Confronting Small-volume Fruit and Vegetable Growers: Results of the Tennessee Extension Service Survey,” 2004 Conference of the Food Distribution Research Society, Morro Bay, CA, October 10-13, 2004.

Eastwood, David, Charles Hall, John Brooker, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin. “Produce Growers and Market Development: A Four State Comparison,” 2004 Conference of the Food Distribution Research Society, Morro Bay, CA, October 10-13, 2004.

Brooker, John, David Eastwood, Charles Hall, Edmund Estes, Timothy Woods, James Epperson, and Forrest Stegelin. “State Department of Agriculture Participation in Fresh Produce Marketing in Georgia, Kentucky, North Carolina, and Tennessee,” 2004 Conference of the Food Distribution Research Society, Morro Bay, CA, October 10-13, 2004.

Hall, Charles R., John R. Brooker, David B. Eastwood, and Alice Rhea. “Removing Distribution Barriers Confronting Small-volume Fruit and Vegetable Growers: A Systems Approach,” Poster presentation, 2003 Conference of the Food Distribution Research Society, Biloxi, Mississippi, October 25-29, 2003

Brooker, John R., David B. Eastwood, and Charles R Hall. “Fresh Vegetable Marketing Infrastructure: A Visual Representation of Competitive Position Adjustments in Selected Southern States,” Poster presentation, 2003 Conference of the Food Distribution Research Society, Biloxi, Mississippi, October 25-29, 2003

David B. Eastwood, John R. Brooker, Charles R. Hall, Alice J. Rhea, Edmund A. Estes, and Timothy Woods. “Changing Produce Marketing Barriers – A Comparison Among Three Southern States” at the Southern Agricultural Economics Association Annual Meeting, Mobile, Alabama, February, 2003.

Charles Hall. Keynote Speech entitled “Impacts of Technology on the Development, Production, and Marketing of Nursery Crops” at the XXVIth International Horticultural Congress, Toronto, Canada, August 2002.

Charles Hall. “The Use of Computerized Simulations in Agribusiness Capstone Courses” at the Southern Agricultural Economics Association Annual Meeting, Fort Worth, Texas, January 2001.

Charles Hall. “In-Class Computer-Aided Simulation Exercises” at the American Agricultural Economics Association’s Annual Meeting, Tampa, FL, August, 2000.

Charles Hall. “Innovative Strategies in Horticulture Marketing” at the American Society for Horticultural Science’s 97th Annual Conference & Exposition, Orlando, FL, July, 2000.

Charles Hall. “Using Firm Analyses and Case Studies in a Non-Land Grant University” at the Western Agricultural Economic Association, Vancouver, WA, July, 2000.


Charles Hall. “Economic Analysis of Arizona Ash Sequentially Produced in Cu-Treated or Non-treated 0.21, 2.5, and 11.8 Liter Containers” at the annual meeting of the American Society of Horticulture Sciences, Lexington, KY, October, 1996.

Charles Hall. "An Overview of Nursery Marketing Research" presented at a research symposium called Greenhouse/Nursery Industry: Data Requirements for Economic and Marketing Research at the American Agricultural Economics Association meeting, Baltimore, MD, August, 1992.

Charles Hall. "Southern Region Situation and Outlook for Greenhouse and Nursery Agriculture" presented at a pre-conference called "Effective Extension Management and Marketing Programs in Environmental Horticulture" at the Southern Agricultural Economics Association meeting, Lexington, KY, February, 1992.

Charles Hall and Steven Fuller. "Factors Affecting Spring Season Fresh Peach Prices" presented at the 1990 Annual Meeting of the American Agricultural Economics Association, Vancouver, British Columbia, August, 1990.

Charles Hall. "Programming Product Mix and Monthly Cash Flows for Nursery Crops in the Southeast" presented at the 1989 Midsouth Academy of Economics and Finance Annual Research Conference, Nashville, TN, February, 1989.


EXTENSION AND OUTREACH INSTRUCTION PRESENTATIONS

Date Place Descriptive title Audience size

No. of sessions

Duration (hours)

02/23/10 Tampa, FL "Benchmarking Your Performance" at the 2010 Big Grower Summit.

45 1 1.00

02/22/10 Tampa, FL "The Economic Forecast for 2010" at the 2010 Big Grower Summit.

45 1 1.00

02/03/10 Louisville, KY "Our Value Proposition for the Future" at the 2010 ANLA Management Clinic.

98 1 1.25

01/29/10 Conroe, TX "The Economic Outlook for 2010" at the 2010 South Texas Nursery and Landscape Association educational conference.

39 1 1.00

01/21/10 Mobile, AL Keynote presentation entitled "Positioning for the Economic Recovery" at the 2010 Gulf States Hort Expo.

134 2 3.00

01/19/10 College Station, TX

Webinar presentation "Boost Your Bottom Line: Benchmarking Analysis" with Greenhouse Grower Magazine.

312 1 1.00

01/16/10 Galveston, TX "Attributes of the Post-Recession Consumer" at the 2010 TNLA Management Workshop.

83 1 1.00

01/11/10 Greensboro, NC

Keynote presentation entitled "Got Recovery" at the 2010 Green & Growin' Show (NCNLA).

314 1 1.50

12/09/09 Grand Rapids, MI

“Enhancing Profitability Through Benchmark Analysis” at the Michigan Greenhouse Growers Expo.

41 1 2.00


“Economics of Texas Horticulture” at the Texas Plant Protection Association meeting

125 1 0.50

11/04/09 Charlotte, NC “Benchmarking” at the Floriculture Research Alliance (the Young Plant Research Center, P3, and Michigan State University floriculture groups).

43 2 3.00

10/06/09 Richmond, VA “Different is Not Always Better, But Better is Always Different!” at the Greenhouse Profitability Seminar sponsored by the Virginia Flower Growers Association.

47 1 2.00

10/06/09 Richmond, VA “Remember when your algebra teacher said some day you'll use this stuff?” at the Greenhouse Profitability Seminar sponsored by the Virginia Flower Growers Association.

47 1 1.50

09/29/09 Las Vegas, NV “Economics of the Green Industry” at the Syngenta Lectures in Bloom.

55 1 1.00

08/27/09 Chicago, IL “Green Industry Economic Trends” at the Ball Horticultural Company International Mangers meeting. Presentation followed by 1-hour panel discussion.

40 1 0.50


08/22/09 Portland, OR “How to Increase Your Profits Through Benchmark Analysis” – a workshop conducted with Dr. Paul Thomas (Georgia) at the 2009 Farwest Show.

75 1 3.00

08/15/09 Dallas, TX “Different is Not Always Better, But Better is Always Different” at the 2009 TNLA Expo.

43 1 0.75

08/13/09 Dallas, TX “Surviving and Adapting in Turbulent Times” at the 2009 TNLA Expo.

87 1 1.00

08/13/09 Dallas, TX “Putting Your Business Plan to Work” at the 2009 TNLA Expo.

49 1 1.00

07/26/09 St. Louis, MO “Making Cents of Green Industry Economics,” at a workshop entitled “Managing and Thriving in Tough Times, When Every Dime Counts!” at the annual meeting of the American Society of Horticultural Sciences

58 1 0.50

07/13/09 Columbus, OH “Pricing Economics & Profitability” – a workshop conducted with Dr. Peter Konjoian at the 2009 OFA Short Course.

103 1 1.25

07/12/09 Columbus, OH Town Meeting: Differentiate or Die at the 2009 OFA Short Course.

125 1 2.00

07/11/09 Columbus, OH “How to Increase Your Profits Through Benchmark Analysis” – a workshop conducted with Dr. Paul Thomas (Georgia) at the 2009 OFA Short Course.

145 2 1.00

06/29/09 Ithaca, NY “The Changing Economy” at the 2009 Seeley Conference.

75 1 1.50

06/19/09 Greenville, SC “Are You One Bad Spring Away From Bankruptcy?” at the 2009 Southeast Greenhouse Growers Conference.

92 1 1.00

06/19/09 Greenville, SC “Behavioral Pricing: Maximizing Value with Customers” at the 2009 Southeast Growers Conference

87 1 1.00

06/18/09 Greenville, SC Keynote Presentation at the 2009 Southeast Greenhouse Growers Conference.

153 1 0.50

06/09/09 Hilton Head, NC

“Different is Not Always Better, But Better is Always Different” at the 22nd Annual Meeting of the North American Horticultural Supply Association

105 2 2.00

06/03/09 Tampa, FL “Understanding and Competing in a Mature Marketplace” at the 6th annual BWI University

40 1 1.00

04/23/09 Grand Saline, TX

“Surviving the Economic Downturn” at the TNLA Region 3 monthly meeting.

45 1 0.75

02/25/09 Dallas, TX “Economic Sustainability in Today’s Marketplace” at the TNLA Region 4 Business Sustainability Workshop.

39 2 3.00

02/18/09 Charlotte, NC “Managing Risk in Today’s Economic Environment” at the 2009 Big Grower Executive Summit.

47 2 2.50

02/07/09 Louisville, KY “Surviving and Adapting in Turbulent Times” at the 2009 ANLA Management Clinic.

123 1 1.50

02/03/09 Dallas, TX “Surviving and Adapting in Turbulent Times” at the 2009 Mid-Winter North Texas Green Industry Symposium.

37 1 1.00

01/31/09 Nashville, TN “Pricing for Profitability in Economically Stressful Times” at the 2009 Tennessee Flower Growers Association annual conference.

89 1 1.00


01/23/09 Conroe, TX “Marketing in a Downturn” at the 2009 Southeast Texas Nursery Growers Association conference.

39 1 1.00

01/21/09 Athens, GA “Making Cents of Today’s Green Industry Economics” at the 2009 Georgia Wintergreen Workshop

56 1 1.00

12/16/08 Baltimore, MD “Different Isn’t Always Better But Better Is Always Different…Measuring What You Manage” at a workshop sponsored by the Maryland Nursery and Landscape Association entitled “Beating the Odds…Preserving Your Company’s Future During Tough Economic Times”

67 1 0.75

12/16/08 Baltimore, MD “Economic Forecast...Practical Actions for Surviving Through a Difficult Economy” at a workshop sponsored by the Maryland Nursery and Landscape Association entitled “Beating the Odds…Preserving Your Company’s Future During Tough Economic Times”

100 1 1.00

11/19/08 Houston “Surviving Difficult Times in the Green Industry” at the monthly meeting of the Southeast Texas Nursery Growers Association

21 1 1.00

11/08/08 Frisco, TX “A Call to Action: Roundup 20/20 Vision” at the GrowerTalks Sustainability Conference

200 1 1.00

10/31/08 Columbus, OH Invited to give the inaugural Kiplinger Lecture at Ohio State University.

102 1 1.50

10/23/08 Purdue University

Invited seminar speaker for the Purdue University Department of Horticultural Sciences.

67 1 1.50

09/11/08 Live Oak, FL Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

13 1 1.50

09/10/08 Pierson, FL Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

16 1 1.50

08/22/08 Homestead, FL Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

27 1 1.50

08/21/08 West Palm Beach, FL

Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

26 1 1.50

08/20/08 Tampa, FL Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

98 1 1.50

08/19/08 Apopka, FL Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

23 1 1.50

08/14/08 Houston, TX “Focusing Your Business Strategy in Tight Times” at the 2008 TNLA Expo.

79 1 1.00

08/14/08 Houston, TX “Slow Down or Ramp Up? Understanding a Lagging Economy and Doing Something About It!” at the 2008 TNLA Expo.

87 1 1.00


08/21/08 Orlando, FL “International Competition within the Nursery/Floral Sector” at a colloquium entitled “Barriers to Increased Horticultural Trade & Market Integration” at the annual meeting of the American Society of Horticultural Sciences, Orlando, FL, July 21, 2008.

38 1 1.00

07/14/08 Columbus, OH “Are You One Bad Spring Away From Bankruptcy?” at the 2008 OFA Conference.

40 1 1.00

07/13/08 Columbus, OH “Understanding and Competing in a Maturing Marketplace” at the 2008 OFA Conference.

62 1 1.00

07/09/08 Conroe, TX “Economic Sustainability – Competing Profitably in a Maturing Marketplace” at the 2008 Southwest Growers Conference.

84 1 1.00

06/22/08 Ithaca, NY “The Economics of Differentiation” at the 2008 Seeley Conference.

76 1 2.00

06/21/08 Ithaca, NY “Industry 2015: The Maturing Marketplace” at the 2008 Seeley Conference.

76 1 1.25

06/10/08 Phoenix, AZ “Are Your Customers One Bad Spring Away From Bankruptcy? Part 1" at the 2008 annual conference of the North American Horticultural Suppliers Association.

178 1 1.25

06/10/08 Phoenix, AZ “Are Your Customers One Bad Spring Away From Bankruptcy? Part 2" at the 2008 annual conference of the North American Horticultural Suppliers Association.

178 1 1.25

06/06/08 Norman, OK Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

24 1 1.50

06/05/08 Stillwater, OK Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

21 1 1.50

06/03/08 Jackson, MS Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

23 1 1.50

06/03/08 Jackson, MS “Pricing Your Way to Profitability” at the Mid-South Greenhouse Growers Conference.

98 1 1.00

05/29/08 Fredericksburg, TX

“Branding Extension Horticulture Plant Products” at the 2008 Annual Planning Retreat of the Extension Horticulture Project Group.

42 1 0.50

05/16/08 Houston, TX Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

14 1 1.50

05/15/08 Austin, TX Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

26 1 1.50

05/14/08 Dallas, TX Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

13 1 1.50

03/19/08 Hammond, MS

Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

21 1 1.50


02/12/08 Little Rock, AR Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers at a USDA-RMA workshop as part of a commodity partnership grant.

12 1 1.00

02/11/08 Hammond, LA “Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers” at a USDA-RMA workshop as part of a commodity partnership grant.

25 1 1.00

02/09/08 Tampa, FL “The Impacts of Economic Downturns on the Landscaping Industry” at the 2008 Marty Grunder Boot Camp for Landscapers.

176 1 0.50

02/06/08 Pigeon Forge, TN

“The Marketplace is Changing: Implications and Strategies” at the 2008 Tennessee Nursery and Landscape Association meeting.

133 1 1.00

01/25/08 Conroe, TX “Competing in a Maturing Marketplace” at the 2008 South Texas Nursery Growers Association educational conference and trade show.

26 1 1.00

01/22/08 Denver, CO “Responding to a Maturing Green Industry Market” at the 2008 ProGreen Expo sponsored by the Green Industry Associations in Colorado.

98 1 1.00

01/21/08 Denver, CO “Inventory Control and Determining Profitability” at the 2008 ProGreen Expo sponsored by the Green Industry Associations in Colorado.

67 1 1.00

01/18/08 Austin, TX “The Need for Strategic Planning” at the 2008 TNLA Winter Management Seminar.

88 1 0.25

01/17/08 Mobile, AL “Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers” at a USDA-RMA workshop as part of a commodity partnership grant. This was also held as part of the Gulf-States Horticultural Expo.

225 1 1.00

01/16/08 Chicago, IL “Consumer and Marketing Trends: Strategic Implications” at the 2008 Mid-Am Conference and Trade Show.

100 1 1.00

01/02/08 Louisville, KY “Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers” at a USDA-RMA workshop as part of a commodity partnership grant. This was also held as part of the Kentucky Landscape Industries educational conference and the Mid-States Horticultural Expo.

145 1 1.00

12/11/07 McMinnville, TN

“Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers” at a USDA-RMA workshop as part of a commodity partnership grant.

34 1 1.00

12/10/07 Knoxville, TN “Strategies for Managing Marketing Risks Incurred by Greenhouse and Nursery Growers” at a USDA-RMA workshop as part of a commodity partnership grant.

38 1 1.00

11/12/07 Lake County, OH

“State of the industry: Responding to a Maturing Green Industry Marketplace” at the Lake County Nursery Growers Association meeting.

54 1 2.50

10/23/07 Tyler, TX “A Roadmap to a Profitable Future” at the 2007 East Texas Nursery and Greenhouse Conference.

125 1 1.00


10/02/07 Baltimore, MD “Competing in a Maturing Marketplace” at the 2007 Maryland Plants and Supplies Customer Appreciation Day.

80 1 1.50

08/08/07 Atlanta, GA “Moving From Satisfied Customers to Enthusiastic Customers” at the 2007 SNA Research Conference.

56 1 0.25

06/16/07 Columbus, OH “Using the Virtual Grower 1.1 Software to Determine Costs of Heating in the Greenhouse” at the 2007 OFA Shortcourse.

78 1 0.50

06/21/07 Greenville, SC “What’s Hot in Water and Energy” at the 2007 Southeast Greenhouse Conference.

87 1 0.50

06/05/07 West Palm Beach, FL

“What Your Customers Need to Do to Be Profitable” at the 2007 North American Horticultural Supply Association.

101 2 2.00

03/13/07 Jonesboro, TN “Improving Profitability” at a workshop sponsored by the ETNA and ETSGA.

34 1 2.50

02/01/07 Louisville, KY “Profitability in a Maturing Nursery Market” at the 2007 ANLA Management Clinic

94 1 1.00

01/27/07 Cincinnati, OH “Your Service: What’s It Worth To Your Customers?” at the 2007 Marty Grunder Boot Camp.

106 1 0.25

01/23/07 Columbus, OH “Developing a Strategic Business Plan” at the 2007 CENTS conference.

116 1 1.00

01/23/07 Columbus, OH “Economic Worth of the Green Industry in the U.S.” at the 2007 CENTS conference.

135 1 1.00

12/12/06 Nashville, TN “It’s Not as Easy as Buy Low, Sell High, Is It?” at the 2006 Tennessee Fruit and Vegetable Association annual conference.

75 1 0.50

11/14/06 Raleigh, NC “Managing the Initial Contact With Clientele” at the Direct Answers for Direct Marketing workshop sponsored by N.C. State University.

80 1 0.50

11/14/06 Raleigh, NC “Profitability: Will It Make Money” at the Direct Answers for Direct Marketing workshop sponsored by N.C. State University.

80 1 0.75

11/13/06 Raleigh, NC “Getting to Know Your Customers” at the Direct Answers for Direct Marketing workshop sponsored by N.C. State University.

80 1 2.50

10/27/06 Knoxville, TN “Basic Arithmetic for Profitable Business – You can grow them, you have customers for them, but are you putting the right price on them?” at the 2006 Tennessee Flower Growers Association Annual Conference

35 1 0.75

10/12/06 Murfreesboro, TN

“Green Industry and Fruit/Vegetable Economics Update” at the Area Farm Management Specialists Workshop

16 1 1.00

09/20/06 Lake County, OH

“It’s a Growing Market Out There: Competing in a Maturing Market” Keynote address at the 2006 Wholesale Nursery Growers Association (WGNA)/ANLA Kick The Dirt Tours & Talks.

134 1 1.00

08/18/06 Cincinnati, OH “Competing Successfully in a Tightening Market” at the 2006 Eastern Region Nursery Tour.

17 1 2.50


08/10/06 Atlanta, GA “Regional Analysis of Trade Flows and Marketing Practice Trends in the United States Nursery Industry” at the 2007 SNA Research Conference.

93 1 0.12

06/29/06 Knoxville, TN Facilitated the Strategic Planning Session for the TNLA Board, June 2006.

10 2 12.00

06/23/06 Greenville, SC “Benchmarking Performance in the Greenhouse” at the 2006 Southeast Greenhouse Growers Conference.

65.00 1 1

06/19/06 Knoxville, TN “The Economic Impact of Turfgrass in the U.S.” at the SERA/IEG Turfgrass meeting.

80 1 0.50

05/23/06 Crossville, TN “The Marketing Environment for Organically Produced Vegetables and Fruits” at the 2006 Organic Vegetable and Fruit Systems Training.

37 1 0.50

04/20/06 Paris Landing, TN

“Cost of Maintaining Bermudagrass Football Fields” at the 2006 Joint Professional Associations Conference.

18 1 1.00


“The U.S. Floriculture Industry: Structural Changes, Marketing Practices, and Economic Impacts” at the Inaugural Lecture of the International Floriculture Distinguished Lecture Series.

75 1 1.50

02/25/06 Franklin, TN “Landscape Benchmarks: Measuring Your Success” at the 2006 Middle Tennessee Landscape Management Shortcourse

34 2 2.00

02/25/06 Franklin, TN “Marketing Your Landscape Business” at the 2006 Middle Tennessee Landscape Management Shortcourse

34 2 2.00

02/17/06 Knoxville, TN “The U.S. Green Industry: Trade Flows, Marketing Practices, and Economic Impacts” – Spring 2006 Departmental Seminar Series.

23 1 1.00

02/15/06 Chattanooga, TN

“Is Your Business Blooming or Bombing?” at the Winter Express Horticultural Expo.

99 1 1.00

02/10/06 Jonesborough, TN

“Developing Your Business Marketing Strategies” at the Tri-Cities Area Marketing Seminar.

28 1 1.00

02/07/06 Pigeon Forge “An Update of the Economic Impact of the Green Industry” at the TNLA Winter Education Seminar.

76 1 0.75

02/04/06 Lexington “How Much Does Landscaping Contribute to Our Economy?” at the 2006 Marty Grunder Boot Camp.

67 1 1.00

01/22/04 Greeneville “Marketing Practices for Specialty Plant Growers” at the Specialty Crop Growers Association meeting.

26 1 2.00

01/19/06 Dallas, TX “Financial Benchmarking to Improve Nursery Business Performance” at the 2006 Texas Nursery and Landscape Association Winter Management Seminar.

104 2 12.00

01/11/06 Asheville, NC “Tales and Details of Retail Sales” at the 2006 Southeastern Apple Growers Meeting.

98 1 0.50

01/04/06 Nashville “The Costs of Maintaining Bermudagrass Football Fields in Tennessee” at the 2006 Tennessee Turfgrass Association Conference.

55 1 0.50

01/03/06 Louisville, KY “The Economic Impact of the Green Industry in the United States” at the 2006 Kentucky Landscape Industries Conference.

80 1 0.50


12/13/05 Nashville “Millionaires in the Produce Industry in Jeopardy!” at the 2005 Tennessee Fruit and Vegetable Association Conference.

90 1 1.00

12/12/05 Nashville “Marketing Outside of the Normal Growing Season” at the 2005 Tennessee Fruit and Vegetable Association Conference.

75 1 0.75

12/07/05 Tyler, Texas “Responding to Changes in the Green Industry Marketing Paradigm” at the 2005 East Texas Nursery and Greenhouse Conference.

83 1 1.00

12/07/05 Tyler, Texas “Structural Changes and Economic Dimensions of the Green Industry” at the 2005 East Texas Nursery and Greenhouse Conference.

83 1 1.00

12/01/05 Smithville “An Overview of Vegetable Marketing” at the 2005 Dekalb County Vegetable Producer Workshop

45 1 0.50

11/08/05 Franklin “Marketing for the Marketing Impaired” at the 2005 Tennessee Agritourism Conference.

90 1 1.00

11/06/05 Durham, NC “Crouching Berries, Hidden Dollars” at the 2005 Southeast Strawberry Expo.

25 1 1.25

11/06/05 Durham, NC “How to Be a Millionaire in the Strawberry Business” at the 2005 Southeast Strawberry Expo.

25 1 1.00

11/03/05 Jackson “Crouching Flowers, Hidden Dollars” at the 2005 Tennessee Flowers Growers Conference.

65 1 1.00

10/26/05 Montgomery, AL

“Diversification Strategies for Nursery Growers” at the 2005 Eastern Region Nursery Tour.

26 1 1.00

10/14/05 Oak Ridge “Supply and Demand Elements of Effective Pricing” at the 2005 Dogwood Field Day.

20 2 1.00

08/30/05 McMinnville Risk Management Workshop for Nursery Growers 16 1 8.00 08/29/05 Knoxville Risk Management Workshop for Nursery Growers 23 1 8.00 08/10/05 Atlanta, GA “Structural Changes in the U.S. Nursery Industry” at

the 50th Annual SNA Research Conference. 100 1 0.25

08/10/05 Atlanta, GA “Marketing Practices within the U.S. Nursery Industry” at the 50th Annual SNA Research Conference.

100 1 0.25

08/02/05 Princeton, KY “Marketing Planning and Setting Goals” and “Industry Trends and Avenues of Marketing” at the Kentucky Nursery Management Workshop

25 2 2.00

07/26/05 Chattanooga “Marketing a Landscape Business” at the Summer Express Horticultural Expo

85 1 1.00

07/18/05 Knoxville “So What is the Best Price?” at the 2005 Perennial Plant Association Symposium

100 1 1.00

07/12/05 Grundy Co. “Innovative Nursery Marketing Strategies” at the Grundy Counting Nursery Marketing meeting.

20 1 2.00

07/06/05 Knoxville “Easy Methods for Tracking Your Success” at the Tennessee Nursery and Landscape Association 100th Anniversary Education & Trade Show.

100 1 1.00

05/23/05 Nashville “An Overview of the Commercial Horticulture Industry” at the 2005 Commercial Horticulture Inservice.

44 1 0.50


04/12/05 Columbia “Marketing Principles (Do’s and Don’ts) of Fresh Fruits and Vegetables at the 2005 Alternative Agriculture Workshop.

20 1 1.25

04/07/05 Kansas City, MO

“Regional Multi-state Enterprise Budgets for Fruits and Vegetables” at the 2005 National Risk Management Education Conference.

150 1 1.00

02/22/05 Clarksville “Marketing Principles, Mindset, and Promotional Costs” at the 2005 Alternative Agriculture Conference.

90 1 1.00

02/17/05 Murfreesboro “The Business Side of Landscaping” at the 2005 Commercial Lawn & Tree Workshop.

40 1 1.00

02/16/05 Asheboro, NC “Managing Initial Contacts with Extension Clientele” at the 2005 North Carolina Extension in-service training.

80 1 1.00

02/15/05 Asheboro, NC “Agribusiness Trends that County Agents Should Be Aware Of” at the 2005 North Carolina Extension in-service training.

80 1 1.00

02/02/05 Chattanooga “Marketing Basics for Success” at the 2005 Daylily Association Annual Conference.

175 1 1.00

12/14/04 Nashville “You’re interested in blueberries: But are they worth it?” at the Tennessee Fruit and Vegetable Conference.

25 1 0.50

12/14/04 Nashville “So You Want to Supersize?” at the Tennessee Fruit and Vegetable Conference.

14 1 0.50

12/14/04 Nashville “Got Risk?” at the 2004 Tennessee Fruit and Vegetable Conference.

31 1 0.50

12/14/04 Nashville “Millionaires in Jeopardy” at the 2004 Tennessee Fruit and Vegetable Conference.

67 1 1.00

12/16/04 Clarksville “Enhancing the Profitability of the Landscape Business” at the 2004 Commercial Landscape Management Workshop.

30 1 1.50

11/05/04 Townsend “Crafting Your Vision for Tomorrow to Better Compete Today” at the 2004 Tennessee Flower Growers Association Educational Fall Conference.

34 1 0.75

10/20/04 Spring Hill “Risk Management Tools for the Horticultural Industry” at the 2004 Philip Morris Leadership Seminar.

40 1 1.00

09/28/04 Atlanta, GA “Green Industry Situation and Outlook” at the 2004 Southern Outlook Conference.

100 1 0.75

09/21/04 Elizabethton “Debriefing for the 2004 Smoky Mountain Nursery Tour: Risk Management in the Green Industry” at the East Tennessee Nursery Association (ETNA) monthly meeting.

20 1 2.00

08/17/04 Auburn, AL “Estimating, Bidding and Contract Negotiation Strategies” at the 2004 ANLA Risk Management Education Seminar.

30 1 1.00

08/17/04 Auburn, AL “Coordinated Marketing Strategies” at the 2004 ANLA Risk Management Education Seminar.

30 1 1.00

07/11/04 Chattanooga “Enhancing the Landscape Business” at the Tennessee Nursery and Landscape Association Annual Conference and Trade Show.

105 1 0.75


06/22/04 Elizabethton “Opportunities for Collaborative Marketing Among East Tennessee Nursery Growers” at the East Tennessee Nursery Association monthly meeting.

29 1 0.50

06/25/04 Greeneville “Economics of Producing and Marketing Value Added Horticultural Products in Tennessee” at the Southeastern Expo.

16 2 1.00

05/11/04 Gatlinburg “Pricing Decisions Affects Profitability of Small Fruit Crops” at the Southern Region Small Fruit Consortium In-service Training.

25 1 1.00

05/10/04 Gatlinburg “Resources for Small Fruit Producers for Marketing Decisions” at the Southern Region Small Fruit Consortium In-service Training.

25 1 0.50

03/16/04 Johnson City “Marketing Strategies for the 2004 Spring Season” at the monthly meeting of the East Tennessee Nursery Association.

24 1 1.50

02/26/04 Little Rock, AR “Partnership Marketing” at the 2004 Horticulture Marketing Conference.

55 1 0.75

02/26/04 Little Rock, AR “Growing Your Business” at the 2004 Horticulture Marketing Conference.

55 1 1.00

02/25/04 Murfreesboro “Bidding Jobs” at the 2004 Commercial Ornamental and Turf Workshop

45 1 1.00

02/10/04 Memphis “Creating Value in the Landscape with Plants and Hardscape Features” at the Landscape Tree and Shrub Care Professional Workshop.

110 1 0.50

02/05/04 Boston, MA “Your Garden Center’s Image: Develop It, Measure It, But Don’t Ignore It!” at the 2004 New England Grows conference and trade show.

635 1 1.50

02/03/04 Knoxville “Enhancing the Possibilities of the Landscape Business” at the 2004 Grounds Maintenance Short Course.

175 1 0.75

02/03/04 Knoxville “Enhancing the Possibilities of the Landscape Business” at the 2004 Grounds Maintenance Short Course.

42 1 2.00

01/23/04 Johnson City “Secrets of Success for Landscape Firm” at the 2004 Plan-It Conference.

68 1 0.75

01/22/04 Jonesboro “Vertical Coordination Opportunities in the East Tennessee Greenhouse Industry” at a Perennial Plant Producers meeting.

19 1 3.00

01/08/04 Louisville, KY “How to Make More Money in 2004" at the Kentucky Landscape Industries Conference.

84 1 1.00

01/08/04 Louisville, KY “Grower-to-Retail Success Secrets” at the Kentucky Landscape Industries Conference.

84 1 1.00

12/16/03 Nashville “How to Sell a Little for a Lot” at the Tennessee Fruit and Vegetable Conference.

34 1 0.50

12/16/03 Nashville “Every Day Low Price Does Not Apply to Small Fruit” at the 2003 Tennessee Fruit and Vegetable Conference.

45 1 0.50

12/15/03 Nashville “Making a Buck with Tree Fruit” at the 2003 Tennessee Fruit and Vegetable Conference.

26 1 0.50


12/11/03 Clarksville “Enhancing the Profitability of the Landscape Business” at the 2003 Commercial Landscape Management Workshop.

40 1 1.50

12/08/03 Murfeesboro “Risk Management for Horticultural Crops” at the 2003 Extension Marketing and Farm Management Workshop.

15 1 1.00

11/25/03 Franklin “Creating Value in the Landscape with Plants and Hardscape Features” at the Landscape Tree and Shrub Care Professional Workshop.

74 1 0.50

11/21/03 Brenham, TX “Poinsettia Marketing Outlook” at the 2003 Southwest Poinsettia Day and Workshop.

76 1 1.50

11/10/03 Fall Creek Falls “Every Day Low Price Does Not Apply to Flowers” at the 2003 Tennessee Flower Growers Association Annual Trade Show and Conference.

103 1 0.50

10/31/03 Elizabethton “Managing Risk in the Green Industry” at the East Tennessee Nursery Association monthly meeting.

32 1 0.75

10/03/03 McMinnville “Marketing the Commercial Landscape Business” at the 2003 Middle Tennessee Nursery Association Trade Show.

48 1 1.00

09/22/03 Crossville “Market Window Analysis and Enterprise Budgeting” at the 2003 Fruit and Vegetable In-service Training.

51 1 0.50

09/22/03 Crossville “Structural Shifts Affecting Competition in the Produce Industry” at the 2003 Fruit and Vegetable In-service Training.

51 1 0.50

08/05/03 Crossville “Building Relationships for Successful Produce Sales” at the 2003 University of Tennessee Steak & Potatoes Field Day.

150 3 3.00

07/31/03 Atlanta, GA “Structural Changes in the U.S. Nursery Industry: A Graphical Analysis using GIS Technology” at the 2003 SNA Research Conference.

75 1 0.25

07/31/03 Atlanta, GA “Key Website Characteristics for Effective Green Industry Marketing” at the 2003 SNA Research Conference.

75 1 0.25

07/31/03 Atlanta, GA “A Strategic Framework for Customer Relationship Management” at the 2003 SNA Research Conference.

75 1 0.25

07/25/03 McMinnville “Risk Management Strategies for Nurseries” at the 2003 Smoky Mountain Nursery Tour.

40 1 1.00

07/14/03 Chattanooga “Green Industry Update: Mixed Outlook for Landscaping in 2003" at the 2003 Summer Express Horticultural Expo.

67 1 1.00

06/20/03 Greenville, SC “In the Beginning, A Business Plan” at the 2003 Southeast Greenhouse Conference and Trade Show.

43 1 0.80

06/19/03 Greenville, SC “Basics of Marketing” at the 2003 Southeast Greenhouse Conference and Trade Show.

74 1 0.75

05/29/03 Elizabethton “Financial Analysis for Nursery Firms” at the May meeting of the East Tennessee Nursery Association.

21 1 1.75

05/21/03 Knoxville “Bidding and Estimating for Landscape Contracting and Maintenance Firms” at the 2003 Commercial Horticulture In-service training.

36 1 1.50


05/20/03 Knoxville “Economic Impact of the Landscape Industry in Tennessee” at the 2003 Commercial Horticulture In-service training.

36 1 0.50

03/18/03 Maynardville “Opportunities for Producing and Marketing Horticultural Crops in Tennessee” at a meeting in Union County.

14 1 0.75

02/27/03 Knoxville “Economics of Producing and Marketing Nursery Crops” Guest lecture for PSLS 493/593 Greenhouse and Nursery Management, Spring 2003.

45 1 1.25

02/26/03 Lascassas “Importance of the Retail Garden Center Sector” at the 2003 Statewide Journey of Sustainable Success (value-added in-service training)

65 1 0.75

02/21/03 Paducah, KY “Overview of the Green Industry” at the 2003 Western Kentucky County Agents In-service Training

18 1 2.00

02/18/03 Elizabethton “Nursery Management Series: Marketing Overview” at the East Tennessee Nursery Association

15 1 2.50

02/06/03 State College, PA

“Assessing the Image of Retail Garden Centers” at the Pennsylvania Landscape and Nursery Conference.

67 1 1.00

02/05/03 State College, PA

“Uses of Information Technology in the Nursery and Landscape Industry” at the Pennsylvania Landscape and Nursery Conference.

76 1 1.00

01/30/03 Mobile, AL “Impacts of Technology on the Structure of the Green Industry” at the 2003 Gulf States Horticultural Expo.

45 1 1.00

01/30/03 Mobile, AL “E-commerce Applications in the Green Industry” at the 2003 Gulf States Horticultural Expo.

45 1 1.00

01/18/03 Chattanooga “Information Technology: Love It or Hate It, But You Can’t Ignore It” at the 2003 Texas Nursery and Landscape Association Convention and Trade Show.

78 1 1.00

01/07/03 Nashville “All About the Green Industry in Tennessee” at the 37th Annual Tennessee Turfgrass Association Conference and Trade and Show.

25 1 0.75

12/18/02 Montgomery County

“Bidding and Estimating Practices to Enhance Landscape Business Profitability” at the 2002 Montgomery County Landscape Workshop.

45 1 2.00

12/17/02 Nashville “Marketing Perishable Small Fruit” at the 2002 Tennessee Fruit and Vegetable Association Conference.

40 1 0.50

12/16/02 Nashville “Economics of Peach and Apple Production in Tennessee” at the 2002 Tennessee Fruit and Vegetable Association Conference.

40 1 0.50

12/11/02 Greeneville “Horticultural Opportunities in Tennessee” at the Risk Management In-service Training.

18 1 1.75

12/09/02 Nashville “Proactive Pricing Strategies Under Uncertainty - Livestock, Crops, & Produce” at the 2002 Tennessee Farm Bureau Federation State Convention.

45 1 1.00

12/02/02 Grundy Co. “E-commerce Marketing Strategies to Enhance Business Positioning” at the Grundy County Internet Marketing Workshop.

22 1 0.75


11/21/02 Knoxville Teleconference presentation to county agents in the Kentucky Cooperative Extension Service Horticultural In-service Training.

35 3 3.00

11/13/02 Jackson “Horticultural Opportunities in Tennessee” at the Risk Management In-service Training.

18 1 2.50

11/12/02 Nashville “Horticultural Opportunities in Tennessee” at the Risk Management In-service Training.

20 1 2.50

10/05/02 Knoxville “Overview of the Green Industry in Tennessee” at the fall meeting of the UT Institute of Agriculture Development Board.

48 1 0.33

08/27/02 Chattanooga “Enhancing Profitability in the Landscape Business” at the meeting of the Chattanooga Association of Landscape Professionals.

20 1 2.00

08/13/02 Toronto, Canada

Keynote Speech entitled “Impacts of Technology on the Development, Production, and Marketing of Nursery Crops” at the XXVIth International Horticultural Congress.

78 1 0.75

07/18/02 Greensboro, NC

“Marketing in a Virtual World” at the Marketing and E-commerce Workshop held in conjunction with the 2002 Smoky Mountain Nursery Tour.

12 1 1.50

06/27/02 Greeneville “Competing Successfully in the Nursery Industry: Opportunities for East Tennessee” at the Greene County Agribusiness Committee monthly meeting

12 1 1.00

06/18/02 Knoxville “Fruit, Vegetables, and Nursery Crops as Alternative Agricultural Enterprises” at the 2002 Alternative Agriculture Workshop for agricultural education teachers.

14 1 1.00

04/21/02 Lebanon “Extension Programming for Horticultural Clientele in Tennessee” at the 2002 Farm Management Area Specialists work session.

10 1 1.00

01/19/02 Austin “Visioning for the Future of the Green Industry” at the 2002 TNLA Management Conference.

90 1 2.00

10/01/01 College Station

“Strategic Financial Risk Management for Horticultural Businesses” at the Advanced Horticultural Food Crops Symposium.

104 1 1.00

09/13/01 Jacksonville “The Texas Green Industry” at the East Texas Bedding Plant Seminar.

57 1 0.75

08/19/01 San Antonio “What is Happening in the Texas Vegetable Industry” at the 2001 Texas Produce Convention and Expo.

119 1 1.00

08/16/01 Dallas “The Economic Impact of the Texas Green Industry” at the TNLA Pre-Expo Educational Seminar.

45 1 1.00

08/16/01 Dallas “Cost/Price Relationships” at the TNLA Pre-Expo Educational Seminar.

65 1 0.50

08/02/01 Atlanta, GA “The Economic Impact of the Green Industry in Texas” at the 2001 Southern Nursery Association Annual Research Conference.

78 1 1.00


“Developments in Direct Market Agriculture” at the Eleventh Annual Outlook for Texas Rural Land Markets.

237 1 0.75

03/23/01 Stonewall “Profitable Peach Direct Marketing Strategies” at the Hill Country Fruit Council Monthly Meeting.

43 1 1.00


01/20/01 Arlington “The Economic Impact of the Green Industry in Texas” at the Texas Nursery and Landscape Association Management Clinic.

136 1 1.00

08/17/00 Houston “2000 TMCNP Shortcourse: Marketing and Management Session” at the Texas Nursery & Landscape Association’s Expo 2000.

140 1 0.75

06/07/00 San Antonio “Learning With The Best” at the Texas Nursery & Landscape Association’s Texas Tour.

87 1 0.75


“United States Agribusiness Industry” at the United States Agricultural Industry for Chinese Delegation.

22 1 1.00

02/11/00 Tyler “The Horticultural Industry and Its Benefits to East Texas” at the East Texas Banking & Agricultural Conference.

75 1 0.50

01/22/00 San Antonio “Marketing Trends 2000 - Overview and Introduction” at the Texas Nursery and Landscape Association Conference entitled Texas Trends 2000.

225 1 0.75

12/03/99 Guatemala City

“Consumption Trends of Fresh and Processed Products” at the 1999 AGRITRADE Conference in Guatemala City, Guatemala.

325 2 2.00

11/19/99 Brenham “Buyer Preferences at the Retail Level” at the 1999 Green Industry Field Day.

190 1 1.00


“E-Commerce” at the Texas & Southwest Greenhouse Growers Conference.

175 1 1.00

11/02/99 Stephenville “Agritainment Opportunities” at the New Gates Through Old Fences: Entrepreneurial Agriculture and Forestry.

102 1 0.50

10/20/99 San Antonio “Industry Strategic Planning and Coordination: The Case of the Texas Vegetable Industry” at the Food Distribution Research Society Annual Conference.

251 1 0.75

08/26/99 San Antonio “Marketing Your Berries in Today’s World” at the Texas Produce Conference.

150 1 1.00

05/20/99 Toronto, Canada

“The Texas Vegetable Industry” at the Maple Leaf Conference.

225 1 1.00


“Marketing and Distribution of Agricultural Commodities” presented to dignitaries from Uzbekistan.

7 1 3.00

03/29/99 Brownsboro “Selling or Marketing” at the Sandyland Vegetable Production Seminar.

130 1 0.75

02/26/99 Lubbock “Goal Setting and Strategic Planning” at the Women in Agriculture: Business Management Program.

95 1 0.75

02/16/99 Tyler “Selling Fruits & Vegetables” at the East Texas Fruit & Vegetable Conference.

100 1 0.75


“Strategies For Winning” at the Sixth Annual Pupil Transportation Workshop.

75 1 2.00


“Goal Setting and Strategic Planning” at the Women in Agriculture Business Management Program.

80 1 2.00

01/31/99 Memphis, TN “Graduate Agribusiness Management Education in the South” at the Southern Agricultural Economics Association.

225 1 0.50

11/20/98 Brenham “Poinsettia Marketing” at the 1998 Poinsettia Seminar, Ellison’s Greenhouses, Inc.

75 1 1.00



“Pricing for Profits” at the Texas and Southwest Greenhouse Growers Conference.

125 1 1.00

10/03/98 Houston “Marketing for Market Gardeners” at the Market Gardening Symposium.

65 1 0.75

09/26/98 Beaumont “What Color Is Your Bottom Line? Black or Red?” At the 1998 Annual Texas Christmas Tree Growers Convention & Exhibition.

125 1 0.75


“Production Economics: Meeting Future Markets” at the Annual Texas Herb Growers and Marketers Conference.

90 1 1.00


“Strategies for Winning” at the 8th Annual Texas A&M Association of Professional Support Staff Development Conference. .

50 1 1.50

05/27/98 Austin “The Economic Outlook for Texas Commodities-Vegetables” at the Texas Agricultural and Natural Resources Summit Initiative Financing Texas Agriculture in the Future.

90 1 1.00

04/23/98 Spring “Keep’em Coming Back” at the 1998 Texas Association of Nurseryman's Customer Service Workshop.

80 1 2.00


“Value-Added Dimensions for Agriculture” at the 8th Annual Outlook for Texas Rural Land Markets.

75 1 1.00


“Winning” - Keynote address at the 1998 Alpha Zeta Initiation Banquet.

150 1 0.75

03/27/98 Weslaco “Marketing and Promotion Issues for the Texas Citrus Industry” at the 15th Annual Mid-Year Citrus Meeting, Texas Citrus Mutual.

98 1 0.75

02/12/98 Denver City “Watermelon Branding Opportunities” at the 1998 West Texas Watermelon Shortcourse.

65 1 0.50

01/30/98 Houston “Enhancing Profitability in the Landscape Business” at the 1998 Southeast Texas Nursery Growers 5th Annual Trade Show.

76 1 0.75

01/30/98 Lubbock “Value-added Marketing” at the 1998 WIA Business Management Program.

35 1 2.00

01/31/98 Lubbock “Strategic Planning and Goal Setting” at the 1998 WIA Business Management Program.

23 1 2.00

01/22/98 Fort Worth “Roundtable Discussion of Nursery Industry Issues” at the 1998 Texas Association of Nurserymen Educational Conference and Business Meeting.

150 1 1.00

01/23/98 Fort Worth “Wrap-up and Recap” at the 1998 Texas Association of Nurserymen Educational Conference.

98 1 2.00

01/20/98 Hereford “Alternative Strategies for Survival and Success” at the 1998 West Texas Vegetable Conference.

125 1 0.75

01/20/98 Hereford “Marketing Direct to the Consumer” at the 1998 West Texas Vegetable Conference.

104 1 0.50


“Greenhouse Industry Overview” at the 1997 Southwest Greenhouse Growers Conference.

56 1 1.00

10/17/97 Victoria “Pecan Marketing: 1997-98 Outlook” at the 1997 Multi-County Pecan Field Day.

78 1 0.50

08/15/97 Dallas “Nursery/Floral Management and Economics” at the 1997 TANMISSLARK trade show and conference.

45 1 0.50


08/14/97 Dallas “Competing for the Future” at the 1997 TAN/TALC Educational Conference.

78 1 0.50

08/14/97 Dallas Panel discussion regarding “Innovations in Retail Garden Centers” at the 1997 TAN/TALC Educational Conference.

89 1 0.75

03/25/97 Dallas Using Surveys to Determine Customer Perceptions” at the meeting of the TAEX Urban Planning Committee.

14 1 0.75

03/21/97 McAllen “Status of the Texas Citrus Industry” at the Texas Citrus Mutual Mid-Year Meeting.

120 1 1.00

02/08/97 Dallas “How to Have Productive Trade Shows” at the Northeast Texas Nursery Growers Annual Trade Show.

98 1 0.75

01/31/97 Woodlands “Enhancing Profitability in Landscaping Businesses” at the 4th Annual Southeast Texas Nursery Growers’ Association.

78 1 0.75

01/23/97 Austin “Marketing on the Internet” at the Texas Association of Nurserymen Annual Educational Conference.

75 1 1.00

01/24/97 Austin “Green Industry Issues” Roundtable discussions at the Texas Association of Nurserymen Annual Educational Conference.

75 1 0.50

01/24/97 Austin “Wrap-up” at the Texas Association of Nurserymen Annual Educational Conference.

76 1 2.00

01/11/97 Baton Rouge, LA

“Making More Money” at the 15th Annual Louisiana Association of Nurserymen/Mississippi Nurseryman's Association Educational Short Course and Trade Show.

102 1 1.00


“What Do Consumers Want From Retail Garden Centers, Part I” at the 15th Annual LAN/MNA Educational Short Course and Trade Show.

123 1 1.00


“What Do Consumers Want From Retail Garden Centers, Part II” at the 15th Annual LAN/MNA Educational Short Course and Trade Show.

124 1 1.00

11/01/96 San Antonio “Vegetable Trade Dynamics” at the conference entitled NAFTA and Agriculture: Is the Experiment Working?

121 1 0.75


“Marketing Horticultural Commodities” at the Agricultural Technology Utilization and Transfer Project in Egypt.

8 1 0.75

10/03/96 Athens “Marketing Your Crops” at the Henderson County Fruit and Vegetable Conference.

115 1 0.50

09/12/96 Mineola “Future of the Nursery Industry in Texas”, presented at the Northeast Texas Nursery Growers Association and TAN Region 3 Members.

60 1 0.50


“Business Management and Economics”, at the 1996 TAN Technical Seminar Series.

156 1 0.75


“Make More Money” at the 1996 Texas A&M Horticulture Field Day.

203 1 1.00

05/14/96 Houston “How to Improve Profitability” at the Southeast Texas Nursery Growers Association Annual Meeting.

55 1 1.00


02/20/96 Tyler “The Fall Farmers Market” at the 10th Annual East Texas Vegetable Conference.

254 1 1.00

01/26/96 Austin “How to Develop Corporate Sponsorships for Your Markets” at the Texas Certified Farmers Market Annual Conference.

134 1 0.75

01/25/96 Tyler “Squeezing More Dollars From Your Greenhouse Operation” at the Greenhouse Crop Producers Meeting.

15 1 0.50

01/23/96 San Antonio “Merchandising Plants at a Retail Level” at the Lawn and Garden Training Seminar (Builders Square).

78 1 0.50


“Business Management”, at the Texas and Southwest Greenhouse Growers’ Conference.

300 1 0.50


“Pricing Products to Maximize Sales” at the Texas and Southwest Greenhouse Growers’ Conference.

304 1 0.50


“Strategic Partnerships that Work” at the Texas and Southwest Greenhouse Growers’ Conference.

305 1 1.00


“Positioning for Profits” at the Texas and Southwest Greenhouse Growers’ Conference.

308 1 0.75

09/12/95 Houston “Dollars and Sense” at the Seminar for Color Growers put on by Harris County Extension Service and Brooks Nursery, Inc.

85 1 0.75

02/25/95 Boone, NC “Christmas Tree Pricing” at the 1995 North Carolina Christmas Tree Growers Association Annual meeting.

276 1 1.00

02/21/95 Tyler “Beware of I’ll Buy Everything You Can Grow” at the 1995 East Texas Vegetable Conference.

175 1 0.75

02/14/95 Collin County “Marketing Basis for Small Vegetables Farms” at the Vegetable Workshop developed by Darrell Dromgoole, CEA-Collin County.

31 1 0.50

01/20/95 Houston The Future's So... at the Texas Association of Nurserymen Management Seminar.

120 1 2.00

01/17/95 Hereford Alternative Windows of Opportunity for High Plains Vegetable Growers at the West Texas Vegetable Conference.

154 1 0.75

01/10/95 Houston What Winners Do Right at the TAN Region II Grand Gala Meeting of 1995.

70 1 0.50


Winning Strategies for the Nursery Industry at the Texas Greenhouse Growers Conference.

90 1 1.00


Positioning Your Business for the Nursery Industry at the Texas Greenhouse Growers Conference.

90 1 1.00


Tips for Successful Sales at Trade Shows at the Texas Greenhouse Growers Conference.

90 1 1.00


Top 10 Ways to Make More Money in 1995 at the Texas Greenhouse Growers Conference.

90 1 1.00

10/28/94 Midlothian Does It Have to be a Large Farm to Make Money at the Marketing Horticultural Products Workshop.

75 1 0.50

10/28/94 Midlothian What is a Value Added" Agricultural Product", at the Marketing Horticultural Products Workshop.

75 1 0.50

10/28/94 Midlothian Where can I go for Help to get Started in Horticultural Marketing at a Marketing Horticultural Products in West Texas workshop.

75 1 0.50



Should I Grow Vegetables, at the Texas Fruit Growers Association and Texas Blueberry Growers Association Joint Annual Meeting.

151 1 0.75


Impact of Reduced Pesticide Use in Fruits and Vegetables, at the Texas Fruit Growers Association and Texas Blueberry Growers Association Joint Annual Meeting.

151 1 0.50


Positioning for the Future of the Nursery Industry at the 1994 Texas Association of Nurserymen Master Texas Certified Nursery Professional training seminar.

75 1 1.00


Marketing and Management Strategies for Nursery Firms at the 1994 Texas Association of Nurserymen Master Texas Certifired Nursery Professional training seminar.

75 1 0.50

07/06/94 Kerrville Effective Customer Service and Sales in Nursery and Greenhouse Operations at the 1994 Farm Bureau Horticultural Commodity Conference.

45 1 0.75

04/20/94 Galveston Impact of Pesticide Reduction on Yield of Fruits and Vegetables at the 17th Annual Meeting of the Texas Food Processors Association.

150 1 0.75

03/29/94 Comanche Vegetable Marketing Alternatives, presented to the Commanche County Farmers' Market Co-op.

45 1 0.75

03/02/94 Austin Panel Discussion: Farmers' Market Organization presented at the Texas Certified Farmers Market Association Conference.

265 1 1.00

03/02/94 Austin Panel Discussion: Operation of Co-ops, presented at the Texas Certified Farmers' Market Association Conference.

270 1 0.50

03/02/94 Austin Panel Discussion: Direct Sales to Supermarkets, presented at the Texas Certified Farmers' Market Association Conference.

270 1 0.50

01/21/94 San Antonio A Winning Strategy Selling for Nursery Products in Texas at the Texas Association of Nurserymen's Conference.

79 1 1.00

01/18/94 Hereford Impact of Reduced Pesticides on Fruits and Vegetables at the Annual West Texas Vegetable Conference.

168 1 0.50

01/18/94 Hereford Golden Opportunities for Direct Marketing in West Texas at the Annual West Texas Vegetable Conference.

168 1 0.50

12/14/93 Laredo Strategic Alliances: Today's Competitive Challenge at the International Marketing for Texas Agriculture Workshop.

45 1 0.50

12/13/93 Laredo NAFTA Provisions and Impacts for the Fruit and Vegetable Sector" at the International Marketing for Texas Agriculture Workshop.

45 1 0.75


Steps to Improve Customer Service" at the 1993 Texas and Southwest Greenhouse Growers Conference.

75 1 0.50



Hot Under the Collar at the 1993 Texas and Southwest Greenhouse Growers Conference.

75 1 1.00


Handling Difficult Customers" at the 1993 Texas and Southwest Greenhouse Growers Conference.

75 1 0.50


Partnering: The Heart of Selling" at the 1993 Texas and Southwest Greenhouse Growers Conference.

75 1 0.75

10/26/93 Overton Implications of NAFTA on the Texas Rose Industry at the 1993 Rose Growers meeting.

41 1 0.75

09/25/93 Athens Cooperative Marketing and Cooperative Advertising, Texas Christmas Tree Growers Association and Annual Convention.

123 1 0.75

09/17/93 South Padre Impact of Reduced Pesticide Usage on Crop Yield, Texas Produce Convention and Trade Show.

175 1 1.00

09/15/93 Clearwater, FL Impacts of Reduced Pesticide Use of the Profitability of the Fruit and Vegetable Sector, National Public Policy Conference.

38 1 0.50

09/09/93 Jacksonville 10 Ways to Make More Money in 1994, Texas Agricultural Extension Service 1993 East Texas Bedding Plant Seminar.

68 1 0.50

07/13/93 San Antonio Lawn and Garden Trends and How They Impact Your Business TAN Region I Conference.

75 1 1.00

06/17/93 San Antonio Gardening Market Segments 1993 Lone Star Growers Summer Sales Meeting.

40 1 0.50

05/10/93 McAllen Impacts of Pesticide Reduction in the Vegetable Industry at the 1993 Extension Horticulture Retreat and Tour.

27 1 0.50

03/26/93 Weslaco Economic Perspective of the 1992/93 Citrus Season in Texas at the Texas Citrus Mutual's Tenth Midyear Meeting.

204 1 0.50

02/16/93 Tyler When to Grow Vegetables to Get the Best Price at the 1993 East Texas Fruit and Vegetable Conference.

283 1 0.75


Secrets of Retail Success at the 1993 Pecan Short course.

45 1 0.50

01/19/93 Hereford “Vegetable Outlook and New Crop Potential" at the 1992 West Texas Vegetable Conference.

105 1 1.00


Power Selling for Exhibitors at the Texas and Southwest Greenhouse Grower's Conference.

59 1 0.50


Selling over the Phone at the Texas and Southwest Greenhouse Growers' Conference. .

53 1 0.75


Take Care of Your Customer at the Texas and Southwest Greenhouse Growers' Conference.

47 1 0.75


Who Really Is Your Customer at the Texas and Southwest Greenhouse Growers' Conferences.

63 1 0.75

10/09/92 Nacogdoches Direct Marketing Basics at the Texas Blueberry Growers Association 1992 Annual Convention.

189 1 1.00


Don't Smell 'Em - Sell 'Em at the Texas Fruit Growers Association's 40th Annual Conference & Trade Show.

157 1 0.50

09/29/92 Atlanta, GA Outlook for Southern Region Greenhouse and Nursery Agriculture at the 1992 Southern Region Outlook Conference.

35 1 0.50


09/17/92 South Padre Trends in the Fresh Processing Vegetable Market at the 1992 Texas Produce Convention.

149 1 1.00

08/11/92 Baltimore, MD An Overview of Nursery Marketing Research at the 1992 American Agricultural Economics Association meeting.

34 1 0.50

07/31/92 Atlanta, GA Allocation of Management Time by Garden Center Managers, 1992 Southern Nurserymen's Association Annual Research Conference.

147 1 0.50


Developing Retail Sales Skills, 1992 Master Texas Certified Nursery Professional program.

83 1 0.50


Determining the Image of Retail Garden Centers, 1992 Master Texas Certified Nursery Professional program.

83 1 0.75

07/19/92 Houston Important Aspects of Marketing Greenhouse Vegetables", 1992 Texas Greenhouse Vegetable Growers Council shortcourse.

142 1 0.50

07/10/92 Ft. Worth Herb Marketing Trends of the 1990's", 1992 International Herb Growers and Marketers Conference.

121 1 1.00

07/10/92 Ft. Worth Determining Your True Costs of Herb Production, 1992 International Herb Growers and Marketers Conference.

109 1 0.50


Conducted a workshop entitled "Agribusiness Marketing Management and Planning" as part of a Texas Education Agency contract.

10 1 0.75

06/12/92 Huntsville, AL How Do Others See Your Business: Determining Your Image, 1992 Alabama Nurserymen's Association Conference. .

189 1 0.75

06/12/92 Huntsville, AL Optimal Product Mix: Determining Your Winners and Losers, 1992 Alabama Nurserymen's Association Conference.

76 1 0.75

06/09/92 Midland Pricing and Merchandising Vegetables, Farmer's Market, 1992 Permian Basin Farmer's Market Association.

48 1 1.00

05/15/92 McAllen Hidden Labor Costs, 1992 Texas Association of Nurserymen's Annual Growers Conference.

93 1 0.50

04/14/92 Tyler Marketing Vegetables Cooperatively at a monthly meeting of the Smith County Vegetable Producers Association.

28 1 0.50

02/25/92 Mexico City Impacts of the U.S.-Mexico Free Trade Agreement on the Floral and Nursery Industry at a conference for the Mexico Association of Floricultural Producers.

160 1 1.00

02/01/92 Lexington, KY Southern Region Situation and Outlook for Greenhouse and Nursery Agriculture at a preconference for the 1992 Southern Agricultural Economics Association.

35 1 0.50

01/18/92 Tyler Salesmanship on the Farm in Direct Marketing, 1992 East Texas Vegetable Conference.

225 1 0.50

01/20/92 Rosenberg Investment and Returns in Horticultural Production, 1992 Gulf Coast Vegetable Conference.

81 1 0.50


01/14/92 Lubbock Future Vegetable Market Outlook, 1992 West Texas Vegetable Conference. .

190 1 0.75

01/15/92 Austin Industry Trends Indicate We're Back in the Saddle Again, 1992 Texas Association of Nurserymen Retail and Landscape Conference.

120 1 0.50


Finding That Last Red Cent (costs of production/financial management), 1991 Texas Greenhouse Growers Conference. Total attendance: 156.

156 1 1.00


Impacts of the Free Trade Agreement on the Horticulture Industry in Texas, 1991 Texas Greenhouse Growers Conference.

156 1 0.50

11/04/91 San Antonio Making Graphs Using Harvard Graphics at an in-service training for Extension personnel.

23 1 0.75

10/25/91 Nacogdoches Successful Direct Marketing Practices, 1991 Blueberry Growers Conference.

120 1 0.75

10/09/91 Nacogdoches What and When You Put It In the Box Determines How Much You Get For It, 1991 Texas Fruit Growers Association Annual Meeting.

145 1 0.75

10/02/91 Lubbock “Impacts of the U.S.-Mexico Free Trade Agreement on the Texas Vegetable Industry", 1991 Texas Vegetable Association Annual Conference.

104 1 1.00


Marketing Trends of the Texas and U.S. Herb Industry, 1991 Texas Herb Growers and Marketers Association Annual Conference.

190 1 0.50


Marketing and Image Analysis, 1991 Master Texas Certified Nursery Professional Shortcourse.

80 1 0.50

07/12/91 Weslaco Marketing Windows for Selected Fresh Vegetable Crops in Texas: Broccoli, Cabbage, Carrots, Peppers, Spinach, Tomatoes, and Watermelon, 1991 Farm Bureau Vegetable Conference. .

45 1 1.00

05/22/91 Tyler IPM Cost Analysis: Making Dollars and Sense, 1991 TX Association of Nurserymen Growers Conference.

145 1 0.50

04/12/91 McAllen An Overview of U.S.-Mexico Trade in Vegetables and Melons, International Trade on the Border Conference.

103 1 0.50

03/06/91 Austin Evaluating New Small Farm Enterprises, New Producers Shortcourse of the 1991 TX Direct Marketing Conference.

78 1 0.50

02/19/91 Tyler Producing and Marketing Vegetables in East Texas: What, How Much, and When, 1991 East Texas Vegetable Conference.

104 1 0.75


“Retail Sales of Pecans", 1991 Texas Pecan Growers Shortcourse.

61 1 0.50


Economic Considerations for Pest Management in Nurseries, TDA Nursery/Floral Staff Training Seminar.

34 1 1.00

01/24/91 Fredericksburg

Marketing Peaches in 1991: Prices, Markets, and Planning, 1991 Peach Growers Shortcourse.

89 1 0.50

01/18/91 Houston “Presentation regarding retail garden center image assessment”, 1991 Texas Association of Nurserymen Retail, Interiorscape, and Landscape Conference.

76 1 0.75


01/17/91 Houston Measuring and Assessing the Image of Retail Nurseries and Garden Centers, 1991 Texas Association of Nurserymen Retail, Interiorscape, and Landscape Conference.

264 1 0.75

01/15/91 Hereford Marketing Trends and Opportunities in Dried Edible Beans, 1991 West Texas Vegetable Conference.

143 1 0.75

11/28/90 Amarillo Marketing Windows for High Plains Vegetables, 6th Annual Farm Management Symposium held in conjunction with the Amarillo Farm Show.

67 1 1.00


Analyzing Financial Ratios, 1990 Texas Greenhouse Growers and Interiorscape Conference.

54 1 0.50

11/02/90 Padre Island Challenges and Opportunities for Small Vegetable Growers in the 1990's, 14th Annual Convention of the Texas Vegetable Association.

101 1 0.50

10/26/90 Nacogdoches Marketing Blueberries Before and After Harvest, 1990 Texas Blueberry Growers Association Annual Convention.

138 1 1.00


Marketing the 1990 Crop, 1990 Texas Fruit Growers Conference.

178 1 0.75

10/06/90 Nacogdoches Marketing Management For Choose & Cut Growers: Christmas Tree Pricing, 1990 Texas Christmas Tree Growers Association.

204 1 0.50

10/06/90 Nacogdoches Marketing Management For Choose & Cut Growers: National Christmas Tree Association Consumer Survey, 1990 Texas Christmas Tree Growers Association.

204 1 0.50

10/05/90 Padre Island Nursery Financial Management: Basis for Decisions, 1990 Valley Grower's Short course.

88 1 1.00

07/25/90 Midland Produce: Growing and Selling in the Permian Basin, Permian Basin Farmers Market Association.

49 1 0.75

TOTALS 35,067 423 438.50 Note: New system of faculty reporting implemented in mid-1990, therefore a complete record of presentations from January 1989-July 1990 is not available.

SELECTED EXTENSION-RELATED ACHIEVEMENTS • Administering a new blog entitled Making Cents of Green Industry Economics. To date, there have been

51,915 readers with 651 regular subscribers (as of August 30, 2009). This weblog provides up-to-the-minute information regarding economic factors affecting Green industry businesses and the strategic responses to enhance profitability. Recent posts by other websites referencing Making Cents are provided below. Why the need for Making Cents? Because as margins get tighter and tighter in the Green Industry due to market conditions becoming increasingly competitive, a few cents per pot/plant can make a world of difference.

• Chaired the Steering Committee for the 2008 Southwest Growers Conference. The 2-day conference was comprised of a day-long tour on July 8 to four nurseries in the Conroe, TX region with a total of 65 participants. A day-long educational session was held on the second day (July 9) with speakers who are nationally-recognized experts in their respective fields. A total of 101 industry clientele participated in the


education portion of the conference, along with 19 sponsors (who generated $14,500 for the conference) who exhibiting. A conference registration and debriefing website was set up to disseminate conference registration materials as well as post-conference materials (see swgrowers.tamu.edu).

• Developed a website entitled Horticultural Business Information Network that serves as a centralized database for publications and other educational materials targeted for horticultural clientele. Separate sections address issues pertaining to nursery, turfgrass, and greenhouse growers, landscape service firms, retail garden centers, fruit and vegetable producers, direct markets, and value added product marketers. This website serves as a streamlined means of disseminating extension educational material to County Extension Agents, Area Specialists, and other collaborators and clientele.

• The U.S. environmental horticulture industry, also known as the Green Industry, is comprised of wholesale nursery and sod growers; landscape architects, designers/builders, contractors and maintenance firms; retail garden centers, home centers and mass merchandisers with lawn and garden departments; and marketing intermediaries such as brokers and horticultural distribution centers (re-wholesalers). A study entitled The Economic Impact of the Green Industry in the U.S. estimated the economic impacts of the Green Industry at the national level. In addition, this study evaluated the value and role of forest tree species. Economic impacts for the U.S. Green Industry in 2002 were estimated at $147.8 billion (Bn) in output, 1,964,339 jobs, $95.1 Bn in value added, $64.3 Bn in labor income, and $6.9 Bn in indirect business taxes, with these values expressed in 2004 dollars. The total output of tree production and care services was valued at $14.55 Bn, which translated into $21.02 Bn in total output impacts, 259,224 jobs, $14.12 Bn in value added, $9.93 Bn in labor income, and $516 Mn in indirect business tax impacts. Deliverable products at the conclusion of the described applied research activity included a full report that was developed in print (1,000 copies) and electronic form and disseminated via a website designed specifically for the project. A summary brochure (1,000 copies) was also developed in print and electronic format for promotional and outreach efforts to improve the understanding of the economic benefits of the Green Industry and the value of urban forests. The electronic versions of the full report and summary brochure will enable clientele to print as many copies as they need at their own cost. A comprehensive plan for distributing the results to the stakeholders that will find it most useful is being implemented. In addition to the United States Forest Service Urban and Community Forestry coordinators, all findings have been distributed to each states' nursery and landscape associations via the Nursery & Landscape Association Executives of North America (NLAE); the American Nursery and Landscape Association (ANLA); the Associated Landscape Contractors of America (ALCA) who recently changed their name to the Professional Landcare Network (PLANET); the S290 Multi-state Regional Research Project (comprised of horticultural and agricultural economics academicians from across the nation); and national trade magazines. Policymakers, industry officials, and others who often need information regarding the total economic impacts of specific local economic sectors or on the impacts of various changes in the local economy have been provided copies of the report and summary brochure. In addition, every major trade journal serving the Green Industry (e.g. American Nurserymen, Greenhouse Grower, Lawn & Landscape, Ornamental Outlook, NMPro, etc.) and major media outlets (e.g. Wall Street Journal, New York Times, etc.) have either cited the study or printed an article summarizing the study.

• After many years of phenomenal growth, the greenhouse industry is settling into maturity and competitive forces are intensifying as businesses strive to gain a foothold over their many competitors. In such a hypercompetitive operating environment, greenhouse managers must consider the impact on the bottom line in making each and every decision. A new book entitled Enhancing Profitability in Greenhouse Firms


(available at www.nraes.org for $18.00 plus S&H/sales tax, June 2005) will help managers gain the edge they need to stay competitive. The 56-page book was written for potential and current greenhouse operators and managers, their business advisors, and educators. It begins with a discussion of five driving forces that will affect the future of the greenhouse industry: environmental issues, regulations, communications technology, customer sophistication, and partnership marketing. Subsequent chapters focus on different aspects of a greenhouse business and how each affects profitability. Readers will learn how to improve marketing using a five-step process; hire, manage, and retain quality employees; define the right product mix; maximize efficiency by streamlining and upgrading materials handling and distribution systems; make smart equipment purchases; and use cost accounting, pricing, and financial analysis tools to achieve business objectives. Other features of the book include worksheets, helpful equations, and sample analyses.

• Served as facilitator for a Strategic Planning Session for the Board of Directors of the Tennessee Nursery and Landscape Association. After a lengthy discussion of the vision, core values, purpose and mission of the association, the board tackled an in-depth SWOT analysis looking at the strengths and weaknesses of the association, as well as opportunities and threats facing the association in the next 3-5 years. An association slogan of "Hard working people representing hard working people in the green industry!" was also developed and will be used in all association advertising and promotional materials. Using the information from the SWOT analysis, the board then developed some long-term goals that will capitalize on the association's strengths, minimize the weaknesses identified, explores new and existing opportunities, and hopefully mitigates threats. Following this, the goals were prioritized and specific strategies and action plans were developed that outline how the association plans to these goals. Deadlines were specified to ensure progress is made in a timely and efficient manner.

• Adequately responding to the risk management educational needs of existing and potential specialty crop growers demands a multidisciplinary systems approach to decision-making and educational programming. To that end, an educational program entitled Risks Associated with Alternative Underserved Horticultural Crops in Tennessee: A USDA-RMA Commodity Partnership for Risk Management Education was developed to ensure that producers better understand the multi-faceted dimensions of risk (including production, marketing, financial, human resource and legal/environmental risks) and be better able to use various financial and risk management tools in making more informed risk oriented decisions. Specifically, this commodity partnership program included: a specialty crop training session with area farm management specialists, Extension agents, and project partner representatives to incorporate the existing and newly developing knowledge base on horticultural crops into financial analyses with farm clientele; individualized consultations with clientele interested in producing specialty crops as an alternative to existing enterprises or as a startup venture; targeted risk management sessions at the statewide fruit, vegetable, nursery and turfgrass conferences; field-study training sessions on nursery and greenhouse operations in the Southeast deemed to be successful in implementing risk management tools profitably; regional workshops on selected risk management topics affecting the nursery and greenhouse sectors; and the development of on-line and print publications and other resources that address the economic risks associated with nursery, turfgrass, and fruit and vegetable production. Partners in this commodity partnership project included USDA-Risk Management Agency, the Tennessee Department of Agriculture, the Tennessee Nursery and Landscape Association, the East Tennessee Nursery and Landscape Association, the Mountain Empire Landscape Professionals Association, and the Tennessee Fruit and Vegetable Association.


• While at Texas A&M University the first time, served as a facilitator for Project PLANT (Produce Leadership and Assessment of Needs for Texas) statewide produce industry initiative. To reverse the decline in the produce industry, a substantial investment in research, new technology, and educational efforts are needed and more effective state and regional marketing programs need to be devised. Leaders of the Texas produce industry realized the need for a collective strategic planning effort and initiated the development of a statewide task force to oversee the Project PLANT initiative. The overall goal of the PLANT initiative is to focus, coordinate, and be accountable for resources used to create, sustain and increase economic opportunities for Texas through a viable and competitive produce industry and to advance environmentally sound agriculture and ensure food quality, safety and health. Priority areas of the PLANT legislative initiative include: (1) improving research and management programs that increase economic and environmental sustainability, (2) improving Texas economic growth through competitive marketing programs that increase coordination and emphasize marketing promotion and market development, and (3) designing foods for health that will be nutritious, safe, and contain uniform high levels of natural compounds known to aid in the prevention of diet-related diseases.

• While at Texas A&M University the first time, developed a report and recommendations for the Texas Nursery and Landscape Association to facilitate the development of an industry-wide marketing plan. Authored the planning document, entitled 2000 and Beyond, which entails a three-pronged nursery industry-wide marketing strategy including: (1) market research, (2) market promotion, and (3) market development activities. Coordinating market research activities including consumer-oriented market research to better identify tastes and preferences pertaining to nursery and landscape-related products and services, as well as research collecting important primary data regarding the green industry in Texas. This data, pertaining to marketing practices and economic impact, will provide necessary information for the industry to emphasize its substantial contributions to the state’s economy and workforce. Additional activities pertain to market promotion with a synergistic joint promotional program developed that utilizes TDA’s new Go Texan program and TAMU’s Texas Superstar (CEMAP) program. Other promotional projects include certification program image enhancement and TNLA’s leadership in environmental stewardship activities. Other targeted promotions (either seasonal or segmented) are also underway. Finally, potential market development activities are also underway. These include the expansion of TNLA’s web-based marketing efforts, further development of profitable niche markets, and the improvement of industry-wide performance through various market coordination strategies.

• While at Texas A&M University the first time, the TAEX Nursery/Floral Team, in cooperation with the Texas Association of Nurserymen, conducted a Technical Training Series for the Nursery/Floral Industry. Presentations were conducted via the Trans Texas Video Network (TTVN). This fiber-optic system provided a completely interactive audio video environment. Participants at over 10 locations state-wide were able to participate in the Business Management Workshop, which originated from Texas A&M University. TTVN also facilitated the exchange of information using a questions and answer format.

• An example of innovative fee-based Extension educational programming is the Garden Center Image Assessment Program that was developed for retail nurseries and garden centers. In this program, consumers are surveyed within an individual garden centers' trade area and to develop a profile of their perceptions toward the garden center and its' competitors. Intensive workshops are then held with the garden center managers to identify and evaluate the relative strengths and weaknesses of their stores in relation to their competitors and also to provide information regarding market penetration, merchandising strategies,


effectiveness of advertising and promotional efforts, feasibility of expansion, and store layout and design. This self-supporting program has been successfully conducted at twenty-five garden center locations.

• Another program that has received national attention was a study sponsored by the American Farm Bureau Research Foundation regarding the impact of reducing the number of minor use pesticides applications in fruit and vegetable production. Specifically, the yield and per unit cost impacts of eliminating the use of insecticides, fungicides, and herbicides were evaluated, as well as the impacts of an approximate 50 percent reduction in the number of applications. This information, published in a book entitled Economic Impacts of Reduced Pesticide Use on Fruits and Vegetables, has been widely used by Congress, E.P.A. officials, and producer and environmental groups in making policy decisions regarding the minor use pesticide issue.

• In recent years, considerable media attention has been focused on the use of pesticides on fruits and vegetables. In light of this, considerable program effort was directed at providing accurate, objective information for County Extension Agents and industry leaders to use in addressing food safety and pesticide issues. A food safety newsletter was developed while at Texas A&M University and a grant project initiated which led to the development of the Guide to Marketing Organic Produce. This handbook provides information concerning organic produce marketing alternatives, certification procedures, etc. and has been extremely popular both nationally and internationally. To date, 141 have been sent to county agents and specialists upon request and an additional 425 copies have been sold to clientele nationally.

• In response to requests from clientele and County Extension Agents for information regarding farmers' markets, a Handbook for Establishing and Operating Farmers' Markets was developed while at Texas A&M University. The handbook has been used extensively by county agents, municipal leaders, and TDA marketing personnel in developing new markets and assisting existing markets. In addition to the copy sent to each county agent in the state, an additional 920 copies have been requested by clientele, municipal leaders, and government agencies.

• Since the early 1990's, much attention has been directed at the North American Free Trade Agreement (NAFTA). Along with research colleagues with the Texas A&M Market Research Center, issue papers were developed that discussed the implications of a free trade agreement on the citrus and vegetable industries in Texas and the U.S. This involvement led to an appointment to the Fruit and Vegetable Subcommittee of the Agriculture Commissioner's Select Committee on U.S./Mexico Free Trade. Numerous programs have been developed and implemented in the U.S. and Mexico regarding the potential impacts of a NAFTA on the fruit, vegetable, and nursery industries. One recent workshop developed is entitled S.M.A.R.T. (Strategically Managing Agricultural Resources for Tomorrow), which focuses on the impacts of NAFTA and GATT on small to medium sized citrus and vegetable growers. Strategic marketing alternatives, joint venturing in Mexico, and diversification strategies are among the topics covered in this workshop.

• A substantial number of fruit and vegetable producers market their products through direct marketing outlets such as pick-your-own, roadside stands, and farmer's markets. In response to an overwhelming number of requests for marketing information from these clientele, a handbook entitled A Guide to Successful Direct Marketing was developed to assist direct marketers in marketing and business planning, conducting market research, developing advertising and promotional strategies, merchandising principles, and pricing alternatives. 467 copies have been sold nationally, and an additional 165 copies have been sent to county agents and specialists upon request. While at Texas A&M University, served as Co-Editor for Vegetable


Production and Marketing News, a monthly newsletter serving the Texas produce industry. Monthly articles concerning various economic and marketing topics have been developed for the newsletter its inception in November 1990. Dr. Frank Dainello served as the other co-editor and provides vegetable production information for the newsletter. Total distribution of the newsletter included about 1500 clientele.

• Professional writing has been maintained during professional lifetime including refereed journal articles, Extension bulletins and fact sheets, Experiment Station publications, miscellaneous research reports, articles in trade journals and industry publications, articles appearing in professional meeting proceedings, newsletters, chapters appearing in Extension handbooks, articles in popular agricultural magazines, and papers presented at professional agricultural economics meetings.


RESEARCH ACTIVITIES

PROGRAM STATEMENT Research activities complement Extension programs. Results from this research have been used in the classroom and extension meetings and workshops. A strong interdisciplinary approach has been taken, cooperating with Extension and research/teaching colleagues in the Plant Sciences department and the Department of Agricultural Economics here at the University of Tennessee and other universities across the United States. Research activities can be categorized into two major areas: (1) those conducted externally under the auspices of Southern Region research committees, and (2) those conducted in conjunction with colleagues internally. Examples of such activities are outlined below:

SUMMARY OF RESEARCH-RELATED PROJECTS

• Member of Multi-state Regional Project S1021 (formerly S290 - Technical and Economical Efficiencies of Producing, Marketing, and Managing Environmental Plants), 1989-present.

Served as Chair of the Regional Project from 1995-2000. Responsible for developing the CSREES annual

reports for the Regional Project. Authored the new project proposal approved in 1999. Responsible for ensuring collaborative regional research associated with four specific objectives outlined below:

1. Evaluate alternative plant production, establishment, and maintenance systems. 2. Evaluate the regional competitiveness within the green industry. 3. Evaluate the demand for green industry plants, materials, and services. 4. Evaluate the effectiveness of alternative merchandising techniques.

Served as Secretary of the Southern Regional Project S290 from 1991-1995.

See Publications section for S290-related publications and manuscripts resulting from these activities (Southern Cooperative Series publications, nursery-related trade journals, and proceedings).

• Former Member of Multi-state Regional Project S1019 (formerly S222 - Economic Issues Affecting the U.S. Fruit and Vegetable System), 1989-present.

See publications section for S222-related publications (Extension Service and Experiment Station publications, produce industry trade journals, newsletters, chapters in handbooks). See Outside Funding section for vegetable and melon research-related activities.

• Former Member (former Chair) of the Western Coordinating Committee on Agribusiness WCC-72. The purpose of WCC-72 is to serve as a forum in which Agribusiness professors can share knowledge and collaborate on regional research, teaching, and outreach projects. The focus is on pre-and post-farm matters such as farm supply, first handlers, food processors, food distribution, and grocery stores and restaurants. Responsible for ensuring collaborative regional research associated with four specific objectives outlined below:


1. Coordinate objectives among university professors doing agribusiness research. 2. Develop electronic communications methods to speed communication among industry, government,

and academia. 3. Investigate and offer presentations on research methodologies and techniques and their application

for issues related to agribusiness and management. 4. In designated and appropriate forums, share research findings related to agribusiness that will

enhance the competitiveness of the U.S. food and fiber industry.

See Publications section for WCC-72 publications from these activities.


TEACHING AND ACADEMIC ACTIVITIES

PROGRAM STATEMENT

Teaching activities were first initiated in 1990. Along with Dr. John Nichols, Dr. Hall served as co-instructor of the National Agri-Marketing Association marketing team class since Fall semester, 1990. This was structured as a two-hour course in the fall and spring semesters, culminating with the NAMA Student Marketing Competition held in conjunction with the NAMA Annual Conference. The NAMA marketing team advanced to the semi-finals in the national competition in every year except 1992. In three of these years, the team has made it to the finals and in 1994, the NAMA marketing team won the national championship title.

Starting in 1991, Dr. Hall served as co-instructor for AGEC 481, a one-hour course required by Agricultural Economics majors. He co-taught with Dr. Gene Nelson, Professor and Head, Department of Agricultural Economics every semester since Fall 1991. The structure of this class evolved over time into a career planning course and is entitled “Careers in Agricultural Economics and Agribusiness.” The format is one in which the students have tremendous flexibility and can tailor the course according to their specific career planning needs. This improved structure not only allowed for more subject matter to be included during the course of a semester, but student evaluations of the class consistently increased each semester (3.86 overall in Fall semester, 1991 as compared to 4.83 in Fall semester, 1999).

Starting in Fall 1995, Dr. Hall taught AGEC 440, Economics of Agribusiness, which was a required course and served as the capstone course for the undergraduate degree in Agribusiness, a jointly administered degree with the Lowrey Mays College and Graduate School of Business. This course was designed to integrate the marketing, management, finance, and personnel management principles learned in other business and agribusiness courses. This course was the hallmark of Dr. Hall’s teaching program.

Evaluating teaching effectiveness is a difficult and arduous task. Two such indicators are student evaluations of courses and the placement of students after leaving the course. Students graduating with a degree in Agribusiness after taking this course have taken positions with leading business and agribusiness firms and many at salary levels quite above the norm. Student evaluations of AGEC 440 were very favorable, ranging from 4.75 to 4.92 (on a 5.0 scale), with a relative ranking among professors in the Department of Agricultural Economics of either number 1or number 2 most semesters.

From 1997 to 2002, Dr. Hall served as Director of the Master of Agribusiness (MAB) Program. The Master of Agribusiness degree program is non-thesis, interdisciplinary, and jointly administered by the College of Agriculture and Life Sciences (COALS) and the Lowry Mays College and Graduate School of Business (LMCGSB). This professional curriculum is designed to provide a broad preparation for economic, financial, and marketing analysis of agribusiness, food, and fiber industry decisions. By cutting across the business and agriculture disciplines, students are exposed to the rigors of quantitative agricultural economic analysis, as well as real-world case study analysis regarding contemporary agribusiness issues.

Dr. Hall oversaw the MAB approval process and moved the proposal through the TAMU system in record time, receiving approval from the Texas Higher Education Coordinating Board in 1998. Once the degree proposal was approved, a separate proposal to formally establish an Intercollegiate Faculty was sent to the Vice President for


Research and Associate Provost of Graduate Studies for final approval. In the case of the Master of Agribusiness, the degree and the Intercollegiate Faculty were established simultaneously in that the Intercollegiate Faculty proposal was contained in the overall degree proposal.

As Director of the MAB program, considerable involvement with each and every student was necessary. Dr. Hall advised students regarding their respective degree plans and coordinates their internship and Professional Study activities (professional papers). He was actively involved in the placement of MAB graduates, which at the time, boasted an enviable 100% employment rate.

Dr. Hall also taught two of the required courses in the MAB program: AGEC 625 Environment of Agribusiness (see the teaching section of his webpage) and AGEC 629 Strategic Agribusiness Management, the capstone course of the MAB. As with the undergraduate capstone course, this course integrated all of the previous marketing, management, and finance principles into a course that challenged students in extraordinarily rigorous fashion. Other accomplishments while serving as the Director of the Master of Agribusiness Program included:

Recruitment/Enrollment: The very first semester that the MAB was offered (Fall 1998), 21 students were enrolled in the program. Total enrollment in the MAB program was 45 students upon Dr. Hall moving to the University of Tennessee.

Secured Funding: First and second-year funding for the MAB program was obtained from the Office of Research and Graduate Studies and the COALS. The Vice President for Research and Graduate Studies made a matching contribution of $7,500 to Graduate Enhancement Funds allocated by COALS. A Regents fellowship was also designated for the MAB program. These funds were used to fund development costs of the MAB website, transportation costs associated with MAB-sponsored student field trips, costs associated with recruitment and orientation activities, and MAB scholarships.

Developed Orientation Program: To accent the rigorous nature of the program, class comradery was established early in the students’ tenure though an extensive orientation program. Part of this orientation program is participation in the TAMU ChallengeWorks. This program serves to heighten group member's awareness about the critical concepts, processes, and attitudes necessary for organizational effectiveness. Students that went through the orientation program have commented on the comradery and team-building skills that were developed and that these skills have been of great benefit in conducting team-oriented case analyses and other class projects.

Developed Internship Program: Another educational emphasis of the MAB degree was the internship program. While the internship was optional, it was “highly recommended” during advising sessions with the MAB students. An internship manual was developed to assist in the administrative and quality-control aspects of the program.

Coached Case Study Teams: A graduate-level case study competition is sponsored annually by the American Agricultural Economics Association. In this competition, the student teams from each participating institution are mailed a case study three weeks prior to the competition and the teams have 3 weeks to develop an intensive case analysis and a presentation for the competition.


In 2007, Dr. Hall returned to Texas A&M University as Ellison Chair in International Floriculture in the Department of Horticultural Sciences. He resumed his teaching program as indicated below:

SUMMARY OF COURSES TAUGHT

Semester

Course

Description

Evaluation

Score (5.0 scale)

Rank

in Dept.

Fall 2009

HORT 315

Component Analysis of Horticultural Systems, 3 credit hours, 1 section (900 = intensive writing course)

Spring 2009

HORT 489

International Floriculture Marketing, 3 credit hours, 1 lab section

Spring 2009

HORT 315


4.65

na

Fall 2008

HORT 315


4.93

na

Fall 2001

AGEC 629

Strategic Agribusiness Management (graduate MAB capstone course)

4.59

3

Fall 2001

AGEC 440

Economics of Agribusiness (capstone course)

4.81

5

Spring 2001

AGEC 625

Environment of Agribusiness

4.79

2

Spring 2001

AGEC 440


4.62

8

Fall 2000

AGEC 629


4.76

1

Fall 2000

AGEC 440


4.11

9

Spring 2000

AGEC 440


4.88

1

Spring 2000

AGEC 625


4.64

1

Fall 1999

AGEC 629


4.68

1

Fall 1999

AGEC 481

Career Planning in Agricultural Economics and Agribusiness

4.83

2

Fall 1999

AGEC 440


4.81

4

Spring 1999

AGEC 440


4.29

2


Spring 1999

AGEC 481


4.29

5

Spring 1999

AGEC 625


4.46

5

Fall 1998

AGEC 629

Strategic Agribusiness Management

4.56

2

Fall 1998

AGEC 481


4.71

5

Fall 1998

AGEC 440


4.31

3

Spring 1998

AGEC 440


4.40

9

Spring 1998

AGEC 481


4.71

4

Spring 1998

AGEC 655

Agricultural Marketing Operations

4.46

5

Fall 1997

AGEC 440


4.78

1

Fall 1997

AGEC 481


4.55

8

Spring 1997

AGEC 440


4.65

5

Spring 1997

AGEC 481


4.51

6

Fall 1996

AGEC 440


4.75

2

Fall 1996

AGEC 481


4.67

4

Spring 1996

AGEC 440


4.80

2

Spring 1996

AGEC 481


4.55

4

Fall 1995

AGEC 440


4.92

1

Fall 1995

AGEC 481


4.53

4

Spring 1995

AGEC 481


4.46

na

Fall 1994

AGEC 481


4.45

na

Spring 1994

AGEC 481


4.53

na

Fall 1993

AGEC 481


4.29

na


Spring 1993

AGEC 481


4.10

na

Fall 1992

AGEC 481


4.39

na

Spring 1992

AGEC 481


4.00

na

Fall 1991

AGEC 481


3.86

na


DIRECTION OF GRADUATE STUDENTS

Role

Student Name

Degree

Department

Year(s)

Committee

member

Travis Britt

M.Agr.

Horticultural

Sciences

2009-2010

Committee Chair

Jay White

M.Agr.

Horticultural

Sciences

2009-2010

Committee

member

Alba Collart

M.S.

Agricultural Economics

2008-2009

Supervisor

Benjamin Campbell

Ph.D.


2008-2009

Committee

member

Yu-Jen Chen

M.S.


2007-2008

Committee Chair

29 students

M.S. / Master of

Agribusiness


1990-2002

Committee

Member

27 students

M.S. / Ph.D.


1990-2002

OTHER TEACHING ACTIVITIES

• Guest lecturer for numerous HORT courses.

• Co-coached the Texas A&M National Agri-Marketing Association (NAMA) marketing team, Spring Semesters, 1991-2002. The NAMA marketing team has advanced to the semi-finals in the national competition in every year except 1992 and 1999. In three of these years, the team has made it to the finals. In 1994, the NAMA marketing team won the national championship title.

• Member of the Undergraduate Advisory Committee, Department of Agricultural Economics, TAMU, 1992-93.

• Guest Lecturer for AGEC 314 (Agr. Marketing), Fall and Spring Semesters, 1991- 1997.

• Guest Lecturer for Horticulture 423 (Tropical Horticulture), Fall Semester, 1990, 1993, 1996.

• Guest Lecturer for AGEC 414 (Advanced Agr. Marketing), Fall and Spring Semesters, 1993, 1994, 1995, 1996, 1997, 1998, 1999.

• Guest Lecturer for Horticulture 431 (Nursery Production and Management), Fall Semesters, 1989-present.

• Guest Lecturer for Horticulture 432 (Greenhouse Crop Production), Spring Semesters, 1993-present.

• Guest Lecturer for AGEC 485 (AAEA Academic Bowl class), Spring Semesters, 1991-1998.

• Served as a judge for the FFA Agribusiness Sales Contest, 1992, 1993, 1994, 1995, 1996.

• Served as a judge and Coordinator for the FFA Marketing Plan Competition, 1996-present.

curriculum itae - aggie horticulture...curriculum vitae dr. charles r. hall, professor holder of the...

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