current tourism market in the french riviera
TRANSCRIPT
DATA FILETourism in the French Riviera
@DenisaaStanDenisa Stan2015-2016
Unique Natural Setting
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Source : Webography on slide 12
WHAT TOURISTS VISIT?
Source : Webography on slide 12
HOW TOURISM CHANGES?
4
1985-1986Good number
of tourists
1987Black Monday
Crisis
1989-1990Tourists are
back
1991-1993Gulf War
Economic Crisis
2000Best year of the decade
200111th of September
Crisis
2001-2015Good number of
tourists
2015-2016Events in Paris
and Nice
National and international economic context seem to affect tourism.
TOURISM TODAY?
5
by 20-25%
by 10%
Via campaigns relying on social networks
#CotedAzurNow #ILoveNice
August 2016
November 2016
Source : Webography on slide 12
WHO COMES TO FRENCH RIVIERA?
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Foreign Attendance 28% Non European
Clientele
17,4 % 16,7 % 8,4 % 7,0 % 7,6 % 5,0 %
50%
Source : Webography on slide 12
WHY TOURISTS COME?
7
1 out of 5 visitors travelling on business
Source : Webography on slide 12
WHO ARE THE LEISURE VISITORS?
8
Couples (25-59)Individuals (25-59)
FamiliesSeniors (60+) Young people (-25)
50% 50%
Source : Webography on slide 12
WHERE ARE THEY GOING TO OVERNIGHT?
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Hotels (38%)
Friends and Relatives (22%)
Secondary Residences (14%)
Rentals (10%)
Source : Webography on slide 12
IN WHICH CITY?
10
Nice City(37%)
Nice - Seaside(11%)
Antibes(17%)
Cannes Mandelieu(16%)
Other(19%)
Source : Webography on slide 12
HOW DOES TOURISM AFFECT ECONOMY?
11 million
11
10 billion €
x
625 €/stay88 €/day
Source : Webography on slide 12
WEBOGRAPHYContenthttp://www.tourmag.com/Attentat-de-Nice-la-Cote-d-Azur-se-retrousse-les-manches-pour-relancer-le-tourisme_a83426.htmlhttp://www.tourism-review.com/nice-tourism-authorities-focus-on-social-networks-news5160http://www.cotedazur-touriscope.com/pdf/chiffres/2015/B001-Chiffrescles-EN.pdfhttp://www.frenchriviera-cb.com/art-de-vivre.asphttp://www.cote-azur.cci.fr/var/ptic/storage/original/application/ccccb29a76407d72b453fc84582ca37d.pdf
Photos and Iconshttps://travelmassive.com/chapters/french-riviera (slide 1)https://fr.wikipedia.org/wiki/Saint-Tropez (slide 3) http://blog.zoomon.fr/idee-descapade-a-saint-jean-cap-ferrat-2/ (slide 3)http://www.cairn-expe.com/group-alpes-maritimes-activities/ (slide 3) http://www.allocine.fr/festivals/festival-229/ (slide 3) http://www.courrierinternational.com/article/nice-la-promenade-des-anglais-ne-sera-plus-jamais-la-meme (slides 3, 10)http://www.flaticon.com (slides 5,7,8,9,11) http://www.telegraph.co.uk/travel/destinations/europe/france/cote-d-azur/nice/articles/nice-city-break-guide/ (slide 10)http://www.cia-france.com/french-kids-teenage-courses/visit-antibes/ (slide 10) http://www.clos-saint-joseph-menton.com/ (slide 10)http://www.voyage-prive.com/ppl/voyage-france-mandelieu-la-napoule-appart-city-cannes-mandelieu/47243 (slide 10)
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