Curls for Women Curly Q’s for Children

Product Training MaterialsProduct Training Materials

It’s a Curl! for Babies

Curls Hair Type ChartCurls Hair Type ChartType 2: Wavy hair is classified as Type 2. Wavy hair lies

somewhere between straight and curly hair. This hair is typically prone to frizz.

Type 3: Curly hair has a definite S shape.  Granted, the S may be a lower case s or upper case S, or it may even resemble a Z on some occasion. However, there is a definite curl pattern in place on all type 3 curly hair. This type of curly hair is climate dependent (humidity = frizz),

Type 4: Kinky hair is tightly coiled hair which is fine and fragile.  It is wiry and delicate by nature.  Each hair strand usually has a zigzag pattern. It is the most prone to breakage and requires a gentle touch.

• CURLS - Curlicious Curls Cleansing Cream – Creamy, sulfate free cleanser that hydrates,

cleanses and conditions hair all in one step. • Perfect cleanser for all curly hair types including relaxed,

chemically altered, and/or color treated hair.• Cleanses with a mild lather.• Softens and detangles hair. Can be used alone for fine

textured hair. • Ideal for active women on the go, as it can be used daily

without drying the hair. • Color safe.

• CURLS - Pure Curls Clarifying Shampoo– Gently formulated clarifying shampoo,

designed to remove product buildup. • Perfect choice for first time CURLS users, as a way to remove

other products from hair.• Excellent way to remove chlorine from hair in summer

months.• Also removes product build up, minerals, debris, and

pollutants.

Step 1 Step 1 –– Cleanse Cleanse

• Curly Q’s-Curlie Cutie Cleansing Cream– Creamy, sulfate free cleanser that hydrates,

cleanses and conditions hair all in one step. • Cream based cleanser that yields a mild, yet effective lather. • This exceptionally formulated cleanser gently, yet effectively

cleanses the hair, and hydrates at the same time.• Curly Q for kids version of the CURLS Curlicious Curls

Cleansing Cream. • Can be used as often as needed.

• It’s a Curl!-Peek-a-boo Shampoo- Peek-a-Boo Tearless Shampoo gently cleanses baby’s hair and scalp with soothing

botanicals. Suitable even for the most sensitive of skin.

• Tearfree Baby Shampoo.• Formulated with certified organic ingredients.• Ophthalmology Tested &Pediatrician Recommended.• For babies with dry curls, pair with Patty Cake Conditioner.

Step 1 Step 1 –– Cleanse Cleanse

Step 2 - ConditionStep 2 - Condition• CURLS - Coconut Sublime

Moisturizing Conditioner - Hydrating instant conditioner that provides

maximum moisture for dry curls. Guaranteed to soften, moisturize and detangle the driest and kinkiest curl.

• Works great on all types 2-4 of curly hair.• Apply after cleansing, detangle with wide tooth comb, allow to sit on

the hair for 3-5 minutes. Rinse.

• CURLS - Curls Ecstasy Hair Tea Conditoner

- Deep conditioner, designed to be used with heat when deep conditioning is needed.

• Great for all types curly hair.• Apply after shampooing and work through damp hair with a wide

toothcomb or pick. Cover hair with a plastic cap and process with medium heat for 20-25 minutes.

• Suggested use – 1-4x month

• Key Ingredients:– Green Tea Extract - Fortified with Curls Exclusive Hair Tea, which nourishes, soothes

and moisturizes dry hair. – Ho Shu Wu Extract - Clinically proven prevent hair loss and stimulate hair growth.– Calendula Extract - Repairs hair after chemical and thermal damage has occurred. – Soy Protein - Reinforces and strengthens the hair shaft increasing the overall integrity

of the hair.

Step 2 - ConditionStep 2 - Condition

It’s a Curl!-Patty Cake Conditioner - Formulated with pure organic aloe leaf juice, Patty Cake Conditioner moisturizes with the pulp of this healing plant and protects baby’s delicate scalp against dryness.

• Gentle rinse off conditioner to be used after shampooing with Peek A Boo Shampoo. • Formulated with certified organic ingredients.• Ophthalmology Tested &Pediatrician Recommended.• Suggested use: once baby develops curls that frizz during the day, introduce Patty Cake Conditioner to follow Peek a Boo shampoo/

Curly Q’s-Coconut Dream Conditioner

- Coconut Dream conditioner is guaranteed to soften the kinkiest curl, moisturize the

driest lock, and detangle the most unruly tresses. • Great for all curly hair types, including fine, coarse, dry, damaged, and chemically treated kinky, medium or coarse curly hair. • Key Ingredients: Panthenol - Vitamin B complex that adds strength and body to hair by filling in cracks on the hair shaft. Virgin Organic Coconut Oil - Natural oil rich in lauric acid and full of triglyerides (great moisturizing fatty oil).

Step 3Step 3 - - MoisturizeMoisturize

• CURLS - Quenched Curls Moisturizer – Liquid spray on moisturizer that hydrates,

conditions, detangles and revives curls. • Use daily for all curly hair types 2-4. wet or dry.• “The underwear for your hair” no matter what you put on

tope, start with Quenched Curls. • ON WET HAIR -Spray on after shampooing and conditioning

but before styling, as an added curl protectant.• ON DRY HAIR – Great for refreshing bed head.

– 2nd day hair reviver– Refreshes, revives, and rejuvenates curls– Soon to include Sunscreen– Key ingredients: Shea Butter, Jojoba Seed

oil, Coconut Oil, Wheat Germ Oil, Hydrolyzed Wheat Protein, Silk Amino Acids

Step 3Step 3 – – MoisturizeMoisturize

• Curly Q’s-Moist Curls Moisturizer - Daily moisturizer that detangles, revives, protects,

and refreshes curls. • For best results use daily, on wet or dry hair.• Excellent detangler for girls with curls. • Improves elasticity of hair, therefore reduces breakage. • NOTE: The sprayer is meant to spray in a stream (vs. mist) to enable for quick saturation of Moist Curls for fast and easy detangling.

• It’s a Curl!-Itsy Bitsy Spiral – NEW!- Daily moisturizer for baby curls.

• Banishes frizz, delicately detangles and conditions. • Great for babies with fuzzy frizzy sections…fine, medium or coarsely textured. • Pair with Ring Around the Curlies, once the baby curls need more control. 3• Formulated with certified organic ingredients.• Ophthalmology Tested &Pediatrician Recommended.

• CURLS - Curl Gel-les’c (Gel/Serum)– Gel/serum hybrid product the defines,

defrizzes, adds sheen and holds curls in place.• The perfect styler for all types 2-4 of curly hair, especially for

those with frizz prone hair. • Use on wet clean hair or after moisturizing with Quenched Curls

Moisturizer.• Ideal for humid climates.• Contains Certified Organic Flaxseed Oil , and Certified Organic

Aloe Leaf Juice.• Medium Hold with frizz protection.

• CURLS - Curls Milkshake (Light Curl Lotion)– Curl cream that softens, silkens, and de-frizzes

all curly hair types. CURLS lightest weight cream.

• The perfect styler for all types 2-4 of curly hair, especially for those with dry curls.

• Contains Coconut Milk which softens and hydrates curls.• Works wonderfully for curly weaves.• Use on wet clean hair or after moisturizing with Quenched Curls

Moisturizer.• Soft natural hold.

Step 4Step 4 - - StyleStyle

• CURLS - Curl Soufflé (Medium Cream)– Styling cream that controls frizz, defines and

holds curls while locking in moisture, giving hair a wonderful sheen.

• Soft natural curl hold.• Ideal winter curl cream to protect tresses from drying out. • Use on wet clean hair or after moisturizing with Quenched Curls

Moisturizer.• Emulsify in your hands before applying for best results.• Recommended for thicker hair textures 3 & 4. It’s a lighter version of

Whipped Cream.

• CURLS -Whipped Cream (Heavy cream) – Great for thick, dry, kinky curly hair.

• Soft natural curl hold.• Provides curl definition and frizz protection all while providing

moisture and sheen. Will elongate curls, naturally. • Works great as gel substitute to smooth edges, slick hair and to hold

twists and locks in place. • Perfect for natural styles - twists, braids, locks, afros and more.• For best results, emulsify in your hands before applying. • Use on wet clean hair or after moisturizing with Quenched Curls

Moisturizer.

Step 4Step 4 - - Style ContinuedStyle Continued

Curly Q’s-Curly Q’s Milkshake (Light Lotion)

Step 4Step 4 - - Style - Curly Q’sStyle - Curly Q’s

Curly Q’s-Curly Q’s Custard (Medium Cream)

-This rich and creamy custard textured cream provides great curl definition, weight and sheen for curly girls.

• Defines, de-frizzes and moisturizes with a soft hold.• A rich curl cream for dry curly hair.• Recommended for dry, kinkier curl patterns. • When using on 2nd day hair, refresh with Moist Curls first, then apply as needed.

-Curl cream that softens, silkens, and de-frizzes all curly hair types. CURLS lightest weight cream.

• Formulated for fine curly hair, but proven to work with all textures, from 2-4 curls. • Light curl lotion designed to define, moisturize and defrizz curly hair.• Works best when used on freshly cleansed/conditioned/moisturized hair, day 1.• When using on 2nd day hair, refresh with Moist Curls first, then apply as needed. • Soft natural curl hold

Step 4 - Style Continued-CQ & Step 4 - Style Continued-CQ & IACIAC

• Curly Q - Curly Q Gel-les’c (Gel/Serum)– Gel/serum hybrid product the defines, defrizzes,

adds sheen and holds curls in place.• The perfect styler for all types 2-4 of curly hair, especially for those with

frizz prone hair. • When using on 2nd day hair, refresh with Moist Curls first, then apply as

needed. • Ideal for humid climates.• Contains Certified Organic Flaxseed Oil , and Certified Organic Aloe Leaf

Juice.• Medium Hold with frizz protection

• It’s A Curl - Ring Around the Curlies- Ring Around the Curlies Leave In Cream is

the perfect after-conditioning aid for curly, frizz free tendrils.

• Formulated with certified organic ingredients • Ophthalmology Tested & Pediatrician Recommended • Apply Ring Around the Curlies Leave in Cream to curls after first

moisturizing them with Itsy Bitsy Spirals.

Competitive Matrix

Features & BenefitsFeatures & Benefits CurlsCurls DevaCurlDevaCurl OuidadOuidad Batia & Batia & Aleeza Aleeza Mop TopMop Top

Consumer tested and customer Consumer tested and customer driven product formulationsdriven product formulations

Paraben free preservative systemParaben free preservative system

Formulations created for ethnic Formulations created for ethnic consumersconsumers

Corresponding kids product line Corresponding kids product line

Formulations contain only natural Formulations contain only natural oils and are free of synthetic oils oils and are free of synthetic oils (mineral, petroleum, and castor)(mineral, petroleum, and castor)

Complete regime offeredComplete regime offered(cleansers, conditioners, (cleansers, conditioners, treatments,styling)treatments,styling)

All natural based fragrances All natural based fragrances

= Yes= Yes

THANK YOUTHANK YOUfrom CURLS!from CURLS!