cupflick pitch-v3
TRANSCRIPT
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CUPFLICK PTY LTD
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Leading marketing technology
platform that enables independent
specialty coffee café owners to solve
their customer acquisition and
retention issue through cashless pre-
ordering technology and measured
marketing activities.
WHAT IS CUPFLICK?
CUPFLICK PTY LTD
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The biggest challenge facing
small business owners is
their limited financial and
time resources to market
their business
WHY CUPFLICK?
CUPFLICK PTY LTD
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More Coffee shops
PROBLEMS – CAFÉ OWNER
CUPFLICK PTY LTD
MARKET
SATURATION
Customers spending less
ECONOMIC
DOWNTURN
Financial & Skill
LACK OF
RESOURCE
1 2 3
Competing with big
franchises
COMPETITORS
4
High cost to associating with
known brand for increasing
perceived quality
ASSOCIATING Cost
5
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$5.3 Billion dollar industry in Australia alone
TARGET MARKET
CUPFLICK PTY LTD
Café & Coffee industry
BIG MARKET
7-8% annual growth
GROWING
INDUSTRY
One of the highest transacted product in the consumer space
TRANSACTED
PRODUCT
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CUPFLICK PTY LTD
Independently owned cafés
3 – 5 employees
Turnover between $0.5 – 2 million per annum
No marketing budget
CAFÉS OWNERS
Prefer high-quality coffee
Inner city dwellers to workers
Wants to save time & money
Enjoys convenience
Age group between 23 - 53
CONSUMER
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They are providing software as a service to:
• Improve business efficiencies
• Improve customer retention
How are competitors solving it?
CUPFLICK PTY LTD
However, they do not address the fundamental problems:
• Lack of financial or execution resources (to utilize software and increase new users)
• Awareness for individual shops (awareness is done on SaaS level)
• Brand dilution due to association (lunch bar, franchise etc.)
• Capacity is different with every shop (tailor to shop throughput)
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• Marketing resources – Planning, creating
executing & funding campaign
• Pre-ordering technology – improve business
efficiency and customer satisfaction.
• Customer acquisition and retention data and
analytics
• Increase brand equity – Handpicked and
awareness.
SOLUTION – CUPFLICK
CUPFLICK PTY LTD
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TECHNOLOGY & E-WALLET
CUPFLICK PTY LTD
Pre-ordering functionality built into
the app
Wait-time and expectation
management
E-wallet system with API integration
POS integration for streamline
operation flow.
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Marketing
CUPFLICK PTY LTD
Cupflick Funded Activities
ACQUISITION RETENTION & UTILIZATION ENGAGEMENT
Cupflick Campaign Quarterly Charity
Campaign Tailored Shop
campaign
Monthly Top-up Bonus
Upsell Refer a friend
campaign Monthly Specials
Social Media EDM Competition &
Giveaway
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Marketing Campaigns
CUPFLICK PTY LTD
TOP-DUP DONUT
Great exposure (20+ bloggers and influencers, magazines, Urbanlist)
Raised $1,000 for Manna charity within 2 days
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Marketing Campaigns
CUPFLICK PTY LTD
LOUVE BREAST CANCER
Increased daily app use to 200 per day for 5 days.
Raised $1,400 during the campaign for breast cancer
20% new customers
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Marketing Campaigns
CUPFLICK PTY LTD
LITTLE MATCHA GIRL –
1 YEAR ANNIVERSARY
120 per day utilization Attract 25-30% new users during
the campaign period.
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CUPFLICK PTY LTD
Sign-up bonus
2
Value – Coffee Drinkers (End user)
Exclusive discount on
coffee
Exclusive promotion
Good Quality coffee
Refer a friend & get free
coffee
Monthly campaign
Monthly Top-up Bonus
Pre-ordering and saving
time
Cashless & convenient
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BUSINESS MODEL
CUPFLICK PTY LTD
ONE TIME: Top-up | Corporate| Sponsors Advertising
RECURRING: Monthly Saas | Monthly Marketing Fees
12 MONTHS
REVENUE
INVESTMENT
PARTNER GROWTH
• Qualifying partner
• Acquisition
• On boarding
Variable Operating Expenses
CUSTOMER ACQUISITION
• Quarterly Charity
• Cupflick Campaign
• Individual Shop campaign
• Refer a friend campaign
• Sign-up Bonus
RETENTION ENGAGEMENT
• Social media & influencer
engagement
• First Tuesday of every
month Top-up Bonus
(cashflow)
Fix Operating Cost
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Traction Since August
CUPFLICK PTY LTD
48 – 68% conversion rate from sign-up to top-up
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Traction Since August
CUPFLICK PTY LTD
> 4,000registered users
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Traction Since August
CUPFLICK PTY LTD
Able to achieve 10% penetration with café that adopted pre-ordering
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CUPFLICK PTY LTD
E-WALLET
WHERE’S THE BLUE SKY?
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White-labling
CUPFLICK PTY LTD
WORKING WITH PRESOTEA TO WHITE LABLE
Technology, preorder, POS integration
Marketing & Social media
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CUPFLICK PTY LTD
For the next 6 – 12 months, we need to proof the model further and we will be doing the following:
1. Create a sales team and grow our partner base from 23 to 602. Strengthen brand and marketing3. Point of sales integration4. White-labelling tech and marketing for Presotea and
successfully launch it5. E-Wallet API creation and integrating with 3rd party app6. Ensuring all 3 business unit is ready to scale
nationally/internationally
Future plan
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CUPFLICK PTY LTD
Founding partners & Advisors
JONATHAN LIM Founder
SEAN SHWE Business advisor & Early investor
MD of Moonlake Investment
BONNIE LINBusiness advisor and
Mentor
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CUPFLICK PTY LTD
Executives Team
JONATHAN LIM Founder
RODNEY FLETCHER CTO who owns a
development/IT business
LAURA DEWCMO Ex-Yelp Director of Marketing Asia Pacific
SACHEE PERERA Partner channel Manager,
UberEats Channel manager for Perth
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CUPFLICK PTY LTD
Dream Team
SKYE HARRIS System and App developer
KRISTINA ORAKUI/UX & Graphic Designer
VINNIE NUGENTPartner recruitment and
photographer
JUMPCLIMB Outsourced digital marketing
ANTOINE NGUYENIntern – App improvement
Cameron WongEvent activation
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Top 12 Partners
CUPFLICK PTY LTD