cupcakes & wedding cakes vanilla cake with lemon icing chocolate cake with peppermint icing...

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Slide 2 Slide 3 Cupcakes & Wedding Cakes Vanilla Cake with Lemon Icing Chocolate Cake with Peppermint Icing Chocolate Cake with Peanut Butter Icing Vanilla Cake with Vanilla Icing Slide 4 Critical Factor Sales! Slide 5 138 1820 McOrmond Drive University Heights Square Slide 6 Why University Heights Square? Surrounded by 7 neighborhoods with a combined population of 45,000+ (Source: City of Saskatoon) The surrounding neighborhoods have an average household income of $85,704 (Source: City of Saskatoon) Next to 2 high traffic streets; Attridge Drive and McOrmond Drive Street2009 (estimated)2014 (projected) McOrmond Drive183 vehicles/hr1117 vehicles/hr Attridge Drive738 vehicles/hr1073 vehicles/hr (Source: Stantec Consulting Ltd) Slide 7 Direct Competition The Cupcake CornerThe Cupcake Conspiracy $3.00/ Cupcake$2.50/ Cupcake Slide 8 Indirect Competitors Safeway Starbucks $ 1.50/ Cupcake$1.95/ Mini Cupcake Slide 9 Profit Margin Price: $3.00 Cost: $0.27 Profit Margin: 91% Price: $700 Cost: $104.58 Profit Margin: 85% Slide 10 Customer Growth Expected Revenues 20122013201420152016 Number of Customers/Day 30364042 Numbers of Days/Year 350 Average Purchase/Customer $18.00$18.45$18.91$19.38$19.87 Total Sales $189,000$232,470$262,110$282,096 $294,93 1 20122013201420152016 25%20%10%5% Slide 11 Marketing 20122013201420152016 Radio$12,090 $9,067$6,045$3,022 Newspaper$4,567 $3,425$2,283$1,141 Website$950$200 Print Ads$2,000 $1,500$1,000 Signage$3,000 Yellow Pages$240 Total$22,847 $22,09 7 $17,432 $12,76 8 $8,603 Slide 12 Breakeven Analysis Slide 13 Return on Investment NPV: $82,891 Required Rate of Return: 25% Slide 14 Thank You Questions?