age, family composition, housing type and tenure, social group, qualifications, income, job type, car ownership, newspaperchoices, internet usage, marketing responsiveness, health, holidaying prefences, shopping habits, leisure interests,pyschology, attributes and preferences, age, family composition, housing type and tenure, social group, qualifications,income, job type, car ownership, newspaper choices, internet usage, marketing responsiveness, health, holidayingprefences, shopping habits, leisure interests, pyschology, attributes and preferences, age, family composition, housingtype and tenure, social group, qualifications, income, job type, car ownership, newspaper choices, internet usage,marketing responsiveness, health, holidaying prefences, shopping habits, leisure interests, pyschology, attributes andpreferences, age, family composition, housing type and tenure, social group, qualifications, income, job type, car ownership,newspaper choices, internet usage, marketing responsiveness, health, holidaying prefences, shopping habits, leisureinterests, pyschology, attributes and preferences, age, family composition, housing type and tenure, social group,qualifications, income, job type, car ownership, newspaper choices, internet usage, marketing responsiveness, health,holidaying prefences, shopping habits, leisure interests, pyschology, attributes and preferences, age, family composition,housing type and tenure, social group, qualifications, income, job type, car ownership, newspaper choices, internet usage,marketing responsiveness, health, holidaying prefences, shopping habits, leisure interests, pyschology, attributes andpreferences, age, family composition, housing type and tenure, social group, qualifications, income, job type, car ownership,newspaper choices, internet usage, marketing responsiveness, health, holidaying prefences, shopping habits, leisureinterests, pyschology, attributes and preferences, age, family composition, housing type and tenure, social group,qualifications, income, job type, car ownership, newspaper choices, internet usage, marketing responsiveness, health,holidaying prefences, shopping habits, leisure interests, pyschology, attributes and preferences, age, family composition,housing type and tenure, social group, qualifications, income, job type, car ownership, newspaper choices, internet usage,marketing responsiveness, health, holidaying prefences, shopping habits, leisure interests, pyschology, attributes andpreferences, age, family composition, housing type and tenure, social group, qualifications, income, job type, car ownership,newspaper choices, internet usage, marketing responsiveness, health, holidaying prefences, shopping habits, leisureinterests, pyschology, attributes and preferences, age, family composition, housing type and tenure, social group,qualifications, income, job type, car ownership, newspaper choices, internet usage, marketing responsiveness, health,holidaying prefences, shopping habits, leisure interests, pyschology, attributes and preferences, age, family composition,housing type and tenure, social group, qualifications, income, job type, car ownership, newspaper choices, internet usage,marketing responsiveness, health, holidaying prefences, shopping habits, leisure interests, pyschology, attributes and

Cumbria TourismCustomer Profiling ServiceTarget new customers who match your market

To find out more about how a customer profile can help your business today please contact us: 01539 822222 info@cumbriatourism.org

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All of this is now possible by linking the information that postcodes provide to your customer database. CumbriaTourism's Customer Profiling Service usesthe Mosaic classification, developed byExperian, to classify a list of customerpostcodes into Mosaic's 67 consumertypes.

Each consumer type comes with a profiledetailing their age, family composition,housing type and tenure, social group,qualifications, income, job type, carownership, newspaper choices, internetusage, marketing responsiveness, health,holidaying preferences, shopping habits,leisure interests, psychology, attributes andpreferences.

Once your customer types are known it ispossible to identify where more of the samepotential customers are. Using yourcustomer profile, their communicationpreferences and holiday habits will helpplan, design and deliver closely targetedcampaigns.

Mapping the geographical location anddrive time of your customers yourbusiness’s main catchment areas can alsobe identified. This lets you see exactlywhere your customers are from, show howfar they are willing to reach you, and identifyany areas containing large quantities of yourexisting customers.

In order for us to produce a customerprofile report all we need from you are yourcustomers’ postcodes, ideally a minimumof 1,000.

To find out more about how a customer profile can help your business today please contact us: 01539 822222 info@cumbriatourism.org

The power of your postcode

We specialise in four different types of report which are outlined below. We offer 20% discount to members of Cumbria Tourism.

Reports and prices

Customer profiling report - £300The profiling system allows us to tell youmore about your customer’ demographics,habits, preferences, attitudes andperceptions. It segments your customerbase into 67 groups and types.

Customer drivetime analysis - £140Drivetime and distance analysis can tell youhow far your customers travel to reach you.

Customer mapping - £160With up to 4 views per mapping you cansee exactly where your customers arecoming from by mapping their location.

Catchment area market profile - £265It is also possible to explore what customersegments there are in a certain area, forexample a 1 hour drive-time radius fromyour location.

All prices exclude VAT.

Imagine knowing exactly who your customers are, what they like, wherethey shop, and how to best reach them. Imagine designing yourmarketing messaging to match the likes and dislikes of these customertypes. And imagine having the ability to precisely target new customerswho match your current and target markets.