with inspired looks from our key trends

Update your home

Carpets that inspire the designer in you

interior decorating magazine iSSUe 4

How to create...a Space the whole family can enjoy

trend spot-ting

the latest looks in carpet & décor

make an impact on

your interior& less on the environment

Carpet trends - Key trendS | 03

with today’s busy lifestyles, modern luxury has been redefined as simplicity, space and the joy of coming home to family and friends. carpet is an integral part

of providing this luxury in your home and a Godfrey Hirst carpet is a luxury that everyone can experience.

with this new sense of ‘heart is where your home is’, it’s time for you to showcase your personal style, so inspire the designer in you with our latest trends. if you are stretched for space, get practical advice from our apartment living feature (pg 15). check out some stylish living for the young at heart (pg 25). See the latest in carpets and handy tips on carpet selection (pg 3). get motivated with our very achievable makeover story (pg 18).

So what are you waiting for? Start your own decorating project with a little help from wall 2 wall and a new Godfrey Hirst carpet.

Happy decorating! from Godfrey Hirst Carpets

contents Key Trends03 Carpet trends colours and styles

your floor will adore

04 Cross Cultures a fusion of folk & tribal cultures from around the globe

06 Floral Fantasy whimsical style with flora in abundance

08 optimism an optimistic future with playful colour

10 urban rural inspiration from a simple life in the bush or on the farm

12 How to be on trend… create our trends with ease

Floor by Floor15 CleVer apartment liVinG

get the most from your small space

16 multimedia Zone goodbye home theatre room, hello multimedia zone

18 beFore & aFter see how easy it is to transform old into new

20 make an impaCt on your interior and less on the environment

22 wool. it’s only natural find out why we heart wool

25 younG @ Heart stylish living that also adds value to the family home

In the Detail26 style loCator where to find

the latest looks in wall 2 wall

02 |

freecall aUS: 1800 630 401 www.godfreyhirst.com

freecall nz: 0800 500 210 www.godfreyhirst.co.nz

Cover look a dramatic look is created by the contrast of black & white wallpaper, mirror finish fireplace, feature pendant lights, a hint of red and a Godfrey Hirst Carpets frieze in luscious cream.

diamond Button ottoman – Surround interiors; carina chairs – oz design; Vienna cushions, black resin urn – carina Sherlock; pantone mug, ritz vase, josephine lamp – 4m

06 08 1004

natural beautycarpet is going green - with hues inspired by our native bushlands and new yarns like Godfrey Hirst Carpets eco+® range (see pg 20). textures reflect nature and colour inspiration is drawn from vintage, reused and recycled materials. honey, gum green, natural earth and faded beige are all on trend.

kaleidoscope of Colourescape from the ordinary and make your floor fun with bright colours that make us smile. for a bit of escapist glamour try colours such as cherry red, musk, and mint.

Geometry rulesinspired by a futuristic look, geometric shapes make their way onto the floor. Subtle variations in level cut and loop carpets create contemporary patterns in diamonds and squares. loop pile carpets are structured to form linear and square designs or pin dot patterns.

Tips for selecting your carpet:collect your favourite inspirations such as fabrics, paint swatches and magazine cuttings to create a colour board.

once you’ve fallen in love with a colour, select a carpet style to suit your décor and choose from wool, nylon, blended fibres or the latest godfrey hirst eco+® triexta fibre.

look for the australian carpet classification Scheme (a.c.c.S) rating on the back of the sample. this residential star rating is an independent test of quality you can trust.

Borrow a sample from your local retailer and view it in your home under natural and night time lighting to be sure its right for you.

for more on the wide range of Godfrey Hirst carpet styles, fibre types and advice visit:

www.godfreyhirst.com

clockwise from top left; Stools – Surround interiors; digital art – Signarture prints; armchair – jimmy possum; tree screen – Surround interiors; cushions – Safari living

“Printed colours may vary from actual products and are intended as a guide only.”

crossculturesa fusion of folk & global cultures in an eclectic trend. gypsy & bohemian styles sit comfortably alongside tribal influences to create a relaxed look that invites you to escape to far away places...

on trend…foreground cushions clockwise - carina Sherlock, linen house & jimmy possum; throw – jimmy possum; Baskets, pendant light, outdoor furniture - hermon & hermon; leopard print & pink drums, beanbag, zebras - Surround interiors; Side table, outside cushions, back beanbag cushions, vases, plates, bowls, - carina Sherlock; Beanbag front cushion- linen house

Take inspiration from...on the floor…lush textured carpet in a mid tone charcoal creates a contrasting floorscape for global colours to stand out. charcoal frieze carpet - Godfrey Hirst Carpets

Cross Cultures - Key trendS | 0504 |

Floralfantasy

on trend…replica Victoria ghost chair - replica furniture; dining table – carina Sherlock; teapot & milk jug – izzi & popo; pink & white flamingos, pendant light – Surround interiors

06 | Floral Fantasy - Key trendS

an elaborate tea party with mismatched china and delicate floral patterns in candy colour. pretty but with a modern twist, the look is avant-garde. go for maximum impact with a decorative pattern for a dramatic effect.

Take inspiration from...on the floor…plush pile carpet in delicate blush exudes luxury - Godfrey Hirst Carpets

| 07

on trend…pink ottoman, red & yellow stools, orange vases – Sacha design; white tulip table – replica furniture; wooden toy cars – 4m; robot, tractor & car novelty cushions – linen house

optimism - Key trendS | 09

a bright future! don’t let the kids have all the fun. mix modern style with a sense of humour. with a modernist design style and colour an absolute must, there is nothing serious about this trend except a commitment to being bold!

08 |

on the floor…Kids just love to play on a brightly coloured, soft plush pile - Godfrey Hirst Carpets

urban rural

on the floor... get back to basics with natural tones in a stippled twist pile carpet - Godfrey Hirst Carpets

on trend…Side table, log stool, grass rabbit - Surround interiors; Vintage bottles - izzi & popo; Slippers, throw - emma jay designs; Bed linen, cushions - linen house; pendant light, branch candle holders, large bottles, glass hurricane lamps, armchair - hermon & hermon

10 | urban rural - Key trendS

Take inspiration from… the bush, farm and a simple life where traditional skills are honed and perfected to create gorgeous natural products. designs are authentic, timeless and rural inspired. nature is at the heart of everyday life as the boundaries between outside and in become blurred.

| 11

12 | How to be on trend... - Key trendS | 13

start with your floor...• a Godfrey Hirst Carpets cut pile - frieze,

plush or twist - is essential for the luxury of this trend. Sweeten the look with candy colour in pinks, blues or creams. to create interest, use repetitive geometric patterns such as diamonds, squares or stripes.

add…• floral patterns on walls with wall

paper or artwork.

• Quirky décor items such as rabbits and birds.

use…• over scaled brightly coloured floral motifs

and candy striped patterned fabrics.

• pink – it’s the new red! Sweet colours like mint, lemon sherbet, bubblegum pink or mauve – look to garden roses for inspiration.

• white classic furniture with a modern twist like an oversized turned timber table base.

pictured centre: darjeeling fabric in Spring - warwick

delicate detail take it over the top with the

rose vase – Surround interiors

bunny business for a hint of nostalgia

use carpet that replicates axminster style patterns. cut & loop pile - Godfrey

Hirst Carpets. ceramic rabbits – Surround interiors

mauve madness the essence of floral fantasy. mauve

plush pile carpet – Godfrey Hirst Carpets; Botanica table – Surround interiors

pretty petalsrose silk velvet floral print

cushion – emma jay designs

retro Fantasticwarm grey sisal loop pile sets off a mix of fun colour - Godfrey Hirst Carpets. comic strip cushion, retro robots – 4m; green cushion – Safari living

Fun on the Floorneutral carpet? give it some texture with a twist pile - Godfrey Hirst Carpets. add fun décor like this rollerskate doorstop – 4m

mini style who says kids furniture can’t have a sense of style? multi coloured woven kids’ chair – Surround interiors

start with your floor...• try a bright blue or red Godfrey Hirst

carpet or take it down a notch with a cool neutral for your floor and colour up with accessories. try loop pile carpet with simple texture, cut & loop pile with geometric pattern or go for a cut pile carpet.

add…• Stripes, spots & simple geometric

patterned fabrics.

• artwork that plays with scale, simple shapes & colour.

use…• high gloss finishes

to emphasise colour.

• modernist furniture where forms are kept simple.

• colour – clash primary and secondary hues with a dose of fluoro colour.

pictured centre: andalusia fabric in fuchsia – warwick

start with your floor...• make texture your key feature by using

Godfrey Hirst Carpets frieze style or loop pile carpet with random texture, or wicker effect. natural tones from wheat to bark or earthy tones set the scene. Bright colours make it edgy, charcoal or black tones make it dramatic.

add…• handcrafted details such as embroidery,

knitting & hand stitching.

• tribal style decorative pieces in a mix of bold colour & natural tones.

use…• multicoloured stripes, tribal motifs, paisley

& folk inspired floral patterns.

• earthen colours - ochre, rich browns & sienna reds, clashed with bright green, blue & pink.

• natural materials such as wicker, bamboo, ceramic & timber.

pictured centre: Splash fabric in mango - warwick

start with your floor...• take cue from rural inspired textures such

as burlap & hessian. Godfrey Hirst Carpets with a stipple yarn, loop pile carpet with random texture or simple geometric pattern form the perfect floorscape for Urban rural. colours are inspired by herbs, honey & earth.

add…• contrasting elements such as industrial

lights or chairs.

• handmade craft items

use…• materials that are organic, natural

or are a by-product of a natural source.

• recycled, reused, salvaged or preloved products like vintage bottles.

• muted colours, natural greens, neutrals, tones of white, cream & yellow or taupe & green grey.

• furniture literally made from nature - using branches, logs & trees stumps.

pictured centre: Quantum fabric in Sulfur - warwick

Chameleon Colour everything coordinates with the new ‘no green’

colour. neutral green twist pile carpet – Godfrey Hirst Carpets; digital art – Signarture prints

urban elements contrast tea stained tones in a modulated

loop pile with the silver finish of an urban lamp - Godfrey Hirst Carpets. lamp – replica furniture; timber base, owl – Safari living

Farmhouse Find tinted glass vessels

inspired by vintage bottles – hermon & hermon

Gypsy styleSisal loop pile creates texture - Godfrey Hirst Carpets. combine with mismatched cushions. top cushion, lamp - carina Sherlock; Bottom & side cushion - linen house; notebooks - Safari living

Colour Cultureplush pile carpets allow colour to make the statement. dark red plush pile carpet - Godfrey Hirst Carpets; hessian cubes - Surround interiors

mismatched patterns provide folk inspiration with this patchwork ottoman - 4m

Green scene modern style fits perfectly with rural inspiration – just make it green! green velvet ottoman – Surround interiors

How to be on trend...

play on patternzigzags are the ultimate fun pattern. large armchair - jimmy possum

Global Connectionin the news bowls & vases, made in Vietnam from old newspapers - oxfam

clever apartment living

CleVer apartment liVinG - floor By floor | 15

after a busy day you’ll love coming home to a soft and quiet Godfrey Hirst carpet. when you have more ideas than you have space, decorating an apartment can be a challenge. here are our top tips for making the most of your apartment living:

• Alighttomidcolouredneutralcarpetwill ensure your space looks larger and brighter.

• Anoveralltextureorsmallscalepattern on the floor adds depth and visual appeal to your space.

• Avoidclutter-optformultiusefurniture pieces such as an all in one drop front desk; or a table for both dining and working.

• Lookforcleverstorageideas–such as the sofa pictured with storage inside the arms or an ottoman with concealed storage.

• Afeaturemirrorcanmakearoomseem larger.

• Displayclustersofeye-catchingdécorso your eye is drawn to all areas of the room providing depth and character to the space.

• Delineateopenplanspaceswithcleverly positioned furniture.

yellow sculpture – 4m; large glass bottle, white bowl – Safari living; coffee table – King furniture; yellow cushion – hermon & hermon

modulated loop pile carpet – Godfrey Hirst Carpets

Bold colour for the floor is back! So transform your floorspace into a masterpiece with a vibrant new carpet from Stainmaster.

the latest StainmaSter® carpet ranges offer a stunning new colour palette to suit every artistic taste. Bold, expressive colours such as deep ruby reds, strong blues, charcoals and chocolates will leave a lasting impression. Soft, neutral tones in classic creams, beiges, browns and subtle green hues create an understated look.

the new ranges offer a breathtaking selection of styles. with fabulous features and benefits, Stainmaster® carpet is as practical as it is beautiful.

www.stainmaster.com.au

StainmaSter® and the StainmaSter® family of marks and logos are trademarks of inViSta.

14 |

multiMEDIA zone

want a room the whole family can enjoy? then a multimedia space is for you.with space in the modern home becoming scarce, it only makes sense that your living areas are multifunctional. gone are dedicated theatre rooms, now there are multimedia rooms that incorporate all the family’s needs.

whether it’s to watch a movie, play wii or playstation, use the laptop, listen to music or read – the whole family can enjoy a multimedia room.

So how do you style a multifunctional space? your family is bound to spend a lot of time lounging around on the floor, so soft and comfortable carpet is essential. this room is great for sharing snacks and drinks, so your carpet also needs to be durable and stain resistant.

create zones within the room using furniture that can be moved easily such as large beanbag chairs, floor cushions or ottomans. a modular sofa allows the flexibility of breaking up the seating or keeping it together for the whole family to watch a movie theatre style. handy occasional tables in cool designs allow you to keep controls handy. make it a fun space by keeping your colour scheme bright and patterns bold.

light reading a groovy reading lamp is an essential item. green lamp – Safari living

16 | multimedia Zone - floor By floor | 17

orange floor cushion, red artwork, tray table – 4m

For a bold, fun look make a statement with a deep pink twist pile - Godfrey Hirst Carpetsfloor lamps – King furniture

something more graphic? try level cut & loop pile styles in geometric

patterns - Godfrey Hirst Carpets road sign tray – 4m

a neutral toned twist pile carpet can be set off with bright hues in your

décor – Godfrey Hirst Carpets floor cushions – Safari living

deep twist pile carpet in a strong charcoal hue – Godfrey Hirst Carpets

18 | floor By floor - beFore & aFter | 19

“Barry and I have lived in our home for over 13 years. Now the kids are a little older we’ve finally found time to update our tired lounge room into a comfortable space we can all enjoy” – Jane

who lives HereBarry & jane with their two children, Kiara 12 and Kynon 10.

the briefBarry and jane wanted an affordable makeover that was modern, warm and homely. the room and the handed down furniture were quite old and dark, so a light colour scheme was needed. the carpet had worn well but the colour and style had dated. it had to be a ‘grown up’ retreat that was practical and comfortable without compromising on style, so new carpet was the obvious choice.

the resultthe new Godfrey Hirst carpet adds warmth and character. the level cut and loop pile design is a stylish and elegant feature. the neutral tone really opens up the room. wallpaper combined with an eclectic mix of classic and contemporary furniture, creates a unique personal style. an ottoman in a co-ordinating fabric is a great alternative to a coffee table and provides flexibility in this small room. Updating the fireplace and adding a large antique look mirror completes the makeover.

before

eucalyptus wallpaper in green – porter’s paint; chairs, sofa, ottoman, white side tables - oz design; paint – Stowe white - dulux; fireplace – jet master; pendant light – Surround interiors; drape, ottoman, scatter cushion fabric – warwick; foreground cushion, throw, silver cushion, sofa cushion second from right – linen house; Vienna mirror, tray, cockatoo set, hand carved ornaments – carina Sherlock; lamp – 4m; chrome & glass side table – replica furniture; drapes – t&m Blinds and drapes

A dated lounge room in a family home is given a new lease of life with a stylish makeover and a fabulous new Godfrey Hirst carpet.

level cut and loop pile - Godfrey Hirst Carpets

with Sorona® polymer madefrom naturalcorn sugar~

20 | eco+ - floor By floor | 21

it’s the small steps we make today that help preserve the environment for our children tomorrow. make more of an impact on your interior and less on the environment with Godfrey Hirst eco+®

godfrey hirst carpets has combined innovative carpet manufacturing with breakthrough polymer technology from dupont™ to develop godfrey hirst eco+®, the next generation carpet. godfrey hirst eco+® is made from Sorona® renewably sourced polymer. made from natural corn sugar, the Sorona® polymer in godfrey hirst eco+® places less of a reliance on non-renewable resources and generates less greenhouse gas emissions to produce.*

plus, Godfrey Hirst eco+® provides super performance.

+ stain protectiongodfrey hirst eco+® has superior stain protection built in to every fibre that never wears off. all you need is cold water to remove the most stubborn household food and beverage spills - even red wine and cordial.^

+ wear resistancethe strong resistance to wear, pile retention and resilience of godfrey hirst eco+® prolongs the life of your carpet. pile fibres bounce back and remain tight under foot traffic and weight of furniture.

+ Coloursmart™ Colourfastnessgodfrey hirst eco+® is colourSmart™ dyed so you can take advantage of natural light in your home. the colour is engineered into each triexta fibre for exceptional colourfastness and fade resistance.

+ enriched softnessgodfrey hirst eco+® fibres have a unique combination of strength and enriched softness. your toes will adore the luxuriously soft feel.

®

*greenhouse gas emissions from the production of Sorona® are 63 percent lower than nylon manufacturing (based on dupont™ lifecycle analysis comparing Sorona® to nylon 6 ciSo standard 14040). ~dupont™ Sorona® contains 37% renewably sourced™ ingredients by weight.

^conditions apply – See www.ecopluscarpet.com.au

from the farm to your floor, wool is nature’s finest fibre. Soft, stylish and simply superb, your feet will fall in love with Godfrey Hirst wool carpet.

it’s only natural

22 | wool Feature - floor By floor | 23

the clever fibrewool is a natural, renewable and biodegradable fibre. Godfrey Hirst Carpets has combined the latest manufacturing technology with mother nature’s natural wool fibres to create the finest wool carpets.

minimal maintenanceeach wool fibre is naturally protected, to help resist staining and soiling.

natural insulationwool’s natural properties help to keep your home cool in summer and warm in winter. what’s more, wool carpets have excellent acoustic insulation to keep indoor noise levels down.

strong aswool fibres can stretch, bend and spring back to shape making your godfrey hirst wool carpet durable and long-lasting.

soft aslet your toes sink into the luxurious, natural softness that is godfrey hirst wool carpet.

textured loop pile carpet – Godfrey Hirst Carpets

lamp, owls – carina Sherlock; cushions – linen house

stylish living for the young at heart…providing independence, privacy, security and the joy of living close to loved ones, an extension or studio can also add value to the family home.

this modern living space for the young

at heart incorporates classic with contemporary style. personal heirlooms and objects dear to the heart sit alongside modern finishes and furniture. a Godfrey Hirst carpet is an integral part of the interior. not only does it create a warm and inviting place to call home, it also has important practical features such as being a non-slip

surface, providing a softer landing in case of a fall and insulation for warmth on chilly nights and cooling during hot summer days.

Use a colour scheme of sophisticated neutrals for the floor, with soft accent colours such as greens and yellows. feature favourite furniture that has been reupholstered to suit the new space.

ottoman – King furniture; cushions, throw - hermon & hermon; lamp, framed art – carina Sherlock; glass bowl, candles - Safari living

younG @ Heart - floor By floor | 25

twist pile in warm neutral hues is a great option - Godfrey Hirst Carpets coffee table - Surround interiors

accessorise with cushions like this one from Safari living

Boston Plush 750 Harvard

Hycraft is a stunning and versatile range of carpets for all seasons. Its natural wool properties make it ideal for every climate; insulating for warmth during winter chills and cooling through sultry summers.

Freecall: 1800 630 401 www.godfreyhirst.com/hycraft.html

In any season, when it comes to carpet choose

textured loop pile - Godfrey Hirst Carpets

INTERIOR DESIGN TREND UPDATE

Vis i t dulux.com.au for inspirat ion and to watch the

helpfu l ‘how to’ guides. You’ l l be surprised how

easy i t can be.

For str ipes with impact consider combining different effects in paints to

create contrast ing depths on a feature wal l . Dulux Design Metal l ic creates the

appearance of brushed, precious metal and adds instant glamour. New Dulux

Design Pearl exudes a beaut i fu l , pearly sat in gleam and Design Si lk provides a

si lky, smooth f in ish. For simpler str ipes simply paint one str ipe in a fu l l strength

colour and one in half strength colour.

The big news from the inter ior design world is str ipes, we’re seeing th is trend increasing, with both horizontal and vert ical str ipes. Str ipes can completely transform a room adding def in i t ion and perspect ive. Painted str ipes are a way to achieve the look of wal lpaper without the price tag or appl icat ion diff icu l ty .

Style locator4m 03 9529 8861 www.4m.com.au

Carina sherlock 03 9824 5022 www.carinasherlock.com.au

dulux 13 25 25 www.dulux.com.au

emma Jay designs 03 9555 3033 www.emmajaydesigns.coma

Hermon & Hermon 03 9427 0599 www.hermonhermon.com. au

izzi & popo 03 9696 1771 www.izziandpopo.com.au

Jet master 1300 538 627 www.jetmaster.com.au

Jimmy possum www.jimmypossum.com.au

king Furniture www.kingfurniture.com.au

linen House 03 9552 6000 www.linenhouse.com.au

oxfam shop 1800 088 455 www.oxfamshop.org.au

oz design www.ozdesignfurniture.com.au

porter’s paints 1800 656 664 www.porterspaints.com

replica Furniture 03 9429 3223 www.replicafurniture.com.au

sacha design 03 9419 2422 www.sacha.com.au

safari living 03 9510 4500 www.safariliving.com

signarture 02 8001 6141 www.signarture.com

surround interiors 03 9593 8744 www.surround.com.au

t&m blinds & drapes 03 9465 4242

warwick 1300 787 888 www.warwick.com.au

mermet.com.au/cachetDiscover a fresh range of colours & textures at:

a new collection of contemporary & sophisticated fabrics for blindsdiscover cachet™; an innovative range of textured fabrics for blinds. from rustic natu-ral weaves and rich el-egant textures to clean modern textiles, cachet™ has a fabric to inspire you.

fabrics for blinds

www.warwick.com.au1300 787 888

Colour and movement in print takes a spectacular leap forward with

the brilliant new Adachi collection. Bright colours, natural textures

and innovative floral prints achieve a sleek modern look with a touch

of artistic whimsy that shines in the spotlight of today’s interior fashion.

®

Discover how you can make your home environment a better place to live at www.ecopluscarpet.com.au freecall 1800 630 401 or visit your nearest stockist.

the next generation carpet

Stainmaster XtraLife®.A masterpiece in carpet™.

Pro Hart’s grandson Harry is a chip off the old block. He loves creating the odd masterpiece. That’s why his mum chose Stainmaster Xtra Life®

carpet. Available in six new ranges that offer a whole new palate of colours, textures and patterns, Stainmaster Xtra Life® comes with an amazing

15 year stain resistance limited warranty*. So it’ll stay looking good for many Harry creations to

come. For your nearest stockist or more information call 1800 335 624 or visit stainmaster.com.au

STAINMASTER® and the STAINMASTER® family of marks and logos are trademarks of INVISTA. ©2010 INVISTA.*For limited warranty details visit stainmaster.com.au

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