culture talk: creating an engaging environment

of 27 /27
1 © Copyright 2009 EMC Corporation. All rights reserved. Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation Culture Talk: Creating an Engaging Environment

Author: polly-pearson

Post on 18-Jan-2015

729 views

Category:

Business


4 download

Embed Size (px)

DESCRIPTION

Human Capital Institute Conference: Polly shares EMC's case study for employment branding and employee engagement via Web 2.0 behaviors and tools. The presentation also includes research on the business benefits of strong employee engagement, and her tips for how to get started with Web 2.0 inside an enterprise.

TRANSCRIPT

  • 1. Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation Culture Talk:Creating an Engaging Environment

2. A Brand is

  • A relationship, likethe one you have with a friend.
  • Trusting~Genuine

3.

  • Do You Want to Get The Shiny Best Place to Work Awards?
  • Or
  • Do you want to Be a Best Place to Work?

4. Start Inside with an Engaging Internal Collaboration Network Fear Not. Well catch you. 160 + Communities; 4.5 million views each month 5. Community Brings Brand Values to Life 6. People Connect with Strategy and Culture 7. Organic Brand Ambassadors Emerge: Home Grown, Enthusiastic, Expert Voices Dozens of Bloggers; Hundreds of Micro-Bloggers 8. Experts Engage in Official Communities for Developers, Customers and Partners

  • Developing products
  • Increasing revenue
  • Improving service and reducing support costs
  • Providing Certification & education on products
  • Building relationships,and loyalty

9. Brand Enthusiasts and Experts FuelExternal, Engaging Communities Consistently Reaching and Engaging Millions 10. Engagement Opportunities become likeViral Fly PaperEMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers 11. The Ultimate Engagement 12. The Ultimate Engagement:A Defining Moment 13. Were Transitioning to the Knowledge Era Model

  • Collaboration & Connection

Engagement & Leadership at Every Level Illustration: Gary Hamel 14. Moving Away from the Industrial Era Model

  • Command & Control

15. Contributing toSatisfaction & Engagement 83% Satisfied 86% Engaged * July, 2009 Based on 30,827 responses from 92% of employees 16.

  • Why are they Engaged?

17. Highest Performing Results *Based on 30,827 responses from 92% of employees PersonalSatisfaction EnjoyCo-workers 95 % 63 % 3 92% 93 % ManagerIntegrity *Based on 30,827 responses from 92% of employees 18. Quiz:Commitment Drivers

  • ____High pay
  • ____Good benefits
  • ____Social, Environ Responsibility
  • ____Product Quality
  • ____Collegial Work Environment
  • ____The right people get recognizedand promoted
  • ____Great employer recognition
  • ____ Ethics and Integrity
  • ____ Empowerment; Ability to Innovate
  • ____ Recognition
  • ____ Skill and Career Development
  • ____ Treated with Respect; People Mgt
  • ____ Interesting Work; Job/SkillsAlignment

Which do you think are the top 5 satisfiers for employees today? *EMC Corp; Corp Exec Board 19. Quiz:Commitment Drivers

  • ____High pay
  • ____Good benefits
  • ____Social, Environ Responsibility
  • ____Product Quality
  • ____Collegial Work Environment
  • ____The right people get recognizedand promoted
  • ____Great employer recognition
  • ____Ethics and Integrity
  • __ 5 __ Empowerment; Ability to Innovate
  • __ 4 __ Recognition
  • __ 3 __ Skill and Career Development
  • __ 2 __ Treated with Respect; PeopleMgt
  • __ 1 __ Interesting Work; Job/SkillsAlignment

Which do you think are the top 5 satisfiers for employees today? *EMC Corp; Corp Exec Board 20.

  • More than 82%
  • feel
  • connected,
  • valued,
  • respected,
  • are able to do what they love,
  • and are being treated like adults.

21.

  • So What?

22. Fortune 500 Companies with Engaged Employees Report: Growth in employee productivity $18,600 more market value per employee $3,800 more profits per employee $80,000120,000 additional revenueper month Higher profitability Higher customer loyalty Recruitment costs 55% lower Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates 23. Were Finding: ROI More Market Value per Employee AdditionalrevenueHigher customerengagement Better Recruitment Volume and Speed Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates More + More Favorable Media Coverage Higher EmployeeEngagement AdditionalInnovationAdditionalprofit 24. Some Tips

  • Start Inside not on Award Nomination Forms
  • Practice leading with Trust
  • Tap Into Those Who Are Already Engaged and Involve them in your Business Objectives
  • Try One of the Free Social Networks or Explore an Enterprise-Class Version. Start Small
  • Let Others do the work; it is about results, not control
  • Publicize business-centric/WIIFY victories
  • Inform Leadership Mistakes will Happen
  • Watch Your People Bloom and Do Your Job for You!

25. Employment Branding Resources

  • $0.00 programbudget
  • C reativity
  • C ommitment
  • C ollaboration

26. Questions? 27. Copyright 2009 EMC Corporation. All rights reserved.