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Polly PearsonVP Employment Brand and Strategy EngagementEMC Corporation

Culture Talk: Creating an Engaging Environment

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A Brand is …

“A relationship, like the one you have with a

friend.”

Trusting ~ Genuine

“Do You Want to Get The Shiny Best Place to Work Awards?”

Or

“Do you want to Be a Best Place to Work?”

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Start Inside … with an EngagingInternal Collaboration Network“Fear Not. We’ll catch you.”

160 + Communities; 4.5 million views each month

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Community Brings Brand Values to Life

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People Connect with Strategy and Culture

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Organic Brand Ambassadors Emerge:Home Grown, Enthusiastic, Expert Voices

Dozens of Bloggers; Hundreds of Micro-Bloggers

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Experts Engage in Official Communities for Developers, Customers and Partners

Developing products

Increasing revenue

Improving service and reducing support costs

Providing Certification & education on products

Building relationships, and loyalty

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Brand Enthusiasts and Experts Fuel External, Engaging Communities

Consistently Reaching and Engaging Millions

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Engagement Opportunities become like Viral Fly Paper

EMC.com: EMC CareersEMC.com: EMC CareersCampus: EMC CareersCampus: EMC CareersEMC ONE, Culture TalkEMC ONE, Culture TalkBlogs on EMC Culture & CareersBlogs on EMC Culture & CareersFacebook: EMC CareersFacebook: EMC Careers

Twitter: EMC CareersTwitter: EMC Careers

YouTube: EMC CareersYouTube: EMC Careers

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The Ultimate Engagement

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The Ultimate Engagement: A Defining Moment

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We’re Transitioning to the Knowledge Era Model

“Collaboration & Connection”

Engagement & Leadership at Every LevelIllustration: Gary Hamel

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Moving Away from the Industrial Era Model

“Command & Control”

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Contributing to Satisfaction & Engagement

83% Satisfied

86% Engaged

*July, 2009 Based on 30,827 responses from 92% of employees

Why are they Engaged?

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Highest Performing Results

* Based on 30,827 responses from 92% of employees

Personal Satisfaction

Enjoy Co-workers

95 %

63 %3

92%

93 %

Manager Integrity

* Based on 30,827 responses from 92% of employees

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Quiz: Commitment Drivers

____ High pay

____ Good benefits

____ Social, Environ Responsibility

____ Product Quality

____ Collegial Work Environment

____ The right people get recognized and promoted

____ “Great employer” recognition

____ Ethics and Integrity

____ Empowerment; Ability to Innovate

____ Recognition

____ Skill and Career Development

____ Treated with Respect; People Mgt

____ Interesting Work; Job/Skills Alignment

Which do you think are the top 5 satisfiers for employees today?

*EMC Corp; Corp Exec Board

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Quiz: Commitment Drivers

____ High pay

____ Good benefits

____ Social, Environ Responsibility

____ Product Quality

____ Collegial Work Environment

____ The right people get recognized and promoted

____ “Great employer” recognition

____ Ethics and Integrity

__5__ Empowerment; Ability to Innovate

__4__ Recognition

__3__ Skill and Career Development

__2__ Treated with Respect; People Mgt

__1__ Interesting Work; Job/Skills Alignment

Which do you think are the top 5 satisfiers for employees today?

*EMC Corp; Corp Exec Board

More than 82% …

feel

connected,

valued,

respected,

are able to do what they love,

and are being treated like adults.

So What?

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Fortune 500 Companies with Engaged Employees Report:

Growth inemployee

productivity$18,600

more market valueper employee

$3,800more profits

per employee

$80,000–120,000additional revenue

per month

Higherprofitability

Highercustomer loyalty

Recruitmentcosts 55% lower

Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates

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We’re Finding: ROI

More Market Valueper Employee

Additional revenue

Highercustomer

engagement

Better RecruitmentVolume and Speed

Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates

More +More Favorable Media Coverage

HigherEmployee

Engagement

Additional Innovation

Additional profit

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Some Tips

1. Start Inside – not on Award Nomination Forms

2. Practice leading with Trust

3. Tap Into Those Who Are Already Engaged and Involve them in your Business Objectives

4. Try One of the Free Social Networks or Explore an Enterprise-Class Version. Start Small

5. Let Others do the work; it is about results, not control

6. Publicize business-centric/WIIFY victories

7. Inform Leadership Mistakes will Happen

8. Watch Your People Bloom and Do Your Job for You!

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Employment Branding “Resources”

25

$0.00 program budget

Creativity

Commitment

Collaboration

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Questions?

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