culture machine brochure (1)
TRANSCRIPT
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CULTURE MACHINE – 2016
NO ONE UNDERSTANDS QUALITY SOUTH ASIAN
CONTENT BETTER THAN CULTURE MACHINE.
SOUTH ASIA’S LARGEST CREATOR NETWORK, WE ARE
A TECHNOLOGY-DRIVEN DIGITAL MEDIA AND VIDEO
ENTERTAINMENT COMPANY. CO- FOUNDED IN JULY 2013
BY SAMEER PITALWALLA, CEO AND VENKAT PRASAD, COO -
CULTURE MACHINE CREATES MULTI-GENRE VIDEO CONTENT
ACROSS A RANGE OF PLATFORMS. FROM ENTERTAINMENT,
LIFESTYLE, COMEDY, NEWS TO EDUCATION AND MUSIC –
WE HAVE THE FASTEST GROWING NETWORK OF O&OS,
TALENT AND PUBLISHERS.
W E A R E
C U L T R E
M A C H I N E .
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O P E R AT I N G C U LT U R E
M A C H I N E . P 1 0
C M I N N U M B E R S . P 1 1
I N T R O D U C I N G T H E V O I C E
O F C U LT U R E M A C H I N E . P 1 4
CO M E DY . P 1 6
S C I E N C E & M Y T H O LO G Y .
P 2 0
K I D S . P 2 4
M U S I C . P 2 8
L I F E S T Y L E . P 3 2
F O O D . P 3 6
N E W S . P 4 0
V I D E O B O O K S . P 4 4
R E G I O N A L . P 4 8
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OPERATING CULTURE MACHINE
Balance is our mantra at Culture Machine. Balance between understanding what makes for great content, analysing what resonates with the audience and understanding the platform it is being presented on. While a passion for creating engaging content is what drives us, we use data and technology to steer us in the right direction.
OPERATING CULTURE MACHINE
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CULTURE MACHINE – 2016
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750+CHANNELS
ACROSS THE NETWORK
400MILLION
MONTHLY VIEWS
CM IN NUMBERS
200+CREATORS
1 BILLIONWATCH MINUTES
PER MONTH
FASTEST GROWING
DIGITAL VIDEO COMPANY IN SOUTH ASIA
MONTH ON MONTH GROWTH IN
VIEWERSHIP IS
20%
CM IN NUMBERS
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THE VOICE OF CULTURE MACHINE
Our strength lies in exporting South Asian youth culture globally. Drawing from the diverse, eclectic and centuries old reservoir that is the South Asian culture, our network of O&Os deliver these stories with that essential twist that appeals to a global audience. Through our brand of content we explore society. We entertain and engage. We stand for voices that the traditional media stifles. We push boundaries and create trends. Constantly experimenting with various formats and delivering them on a consistent schedule, we embody the spirit of digital media.
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The ability to laugh at ourselves and
introspect with a pinch of humor is
sacrosanct to us. Observational, honest
and quirky, sometimes irreverent and
often self-deprecatory - our comedy
content adds that kaleidoscopic lens of
humor to the world around us, its people
and their perspectives.
Using multiple formats such as parodies,
sketches and Vox Pop - we visit pop
culture trends, break down stereotypes,
examine identity and give a voice to what
the next gen society wants to and needs
to talk about.
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Science and Spirituality. Mythology and mysticism.
Spanning across timelines, we take our audience on a journey from where it all began to where it could go.
Opening the magnificent treasure trove of South Asian mythology, culture, history, mysticism and spirituality, our channel Epified brings to life these ancient tales in the form of animated content. Fast forward through space and time and we help
you explore the most recent developments and inventions in the fields of science and technology through our channel Whack.
From exploring man’s ethical dilemmas and moral ideologies to placing him under the microscope and examining the science behind his physiology, psychology and its implications on everyday life - we look at life in both ways - ideologically and scientifically.
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Our kids centric content not only
gives flight to the inherent curiosity
in children but also enables them
to learn and grow. Adventure tales
told in HD, Karaoke nursery rhymes,
DIY crafts, 2D and 3D songs that
turn nutrition and health into fun
stories - we make learning and
entertainment interactive and fun.
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Bollywood originals, global chartbuster singles, cover and multilingual songs - our network of music channels is a haven for every music lover. Genres face no discrimination here, artists collaborate to create a concoction of styles and upcoming talents get an opportunity to find their centre stage.
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Culture Machine hosts some of the leading South
Asian beauty creators. With names like Elton J
Fernandez, Shruti Anand and SuperWow Style on
board - we showcase makeup tutorials, DIY nail art
and beauty basics. From lenses that take you across
the globe, help you discover your style quotient
and bring to you a world of healthy living with
just the click of a button - we cover it all. After all
lifestyle is just not what you do, it’s who you are.
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Man’s interaction with food is becoming increasingly digital and social,
expanding past the traditional kitchen and mainstream cooking. From quick fixes
for the butterfinger in you to high-end production videos of recipes from some
of the most iconic kitchens in the country, our channels serve up the delicious
world of food right to your screens.
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Over 22 percent of content generated by us is News oriented.
Constantly tracking global trends, the news is adapted and customised
accordingly. With over 300 videos created per day and 4.5 million views
per video, we create content at almost quarter of the cost of mainstream
media, making us an extremely topical, relevant, viable and scalable
source of news and information.
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Presented on our channel Epicast, we offer a range of genres - Mythology, fiction to crime non-fiction and chick-lit. Currently in English, we are expanding across regional languages and exploring other formats such as Podcasts, Listicles and Articles.
Our series of Video Books are pioneering the way of reshaping a reader’s journey. Amalgamating animation, text, narration in a way that enhances the drama of the story - these video books are turning the experience of reading a book into an audio-visual treat for the audience.
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Reaching beyond lingual barriers, Culture Machine also provides and creates News, Entertainment and Music content in multiple regional languages. Covering majority of the Indian languages, we offer the largest content catalogue in Tamil, Hindi and Bhojpuri.
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MUMBAI
TECHNIPLEX-I 1ST FLR,
TECHNIPLEX COMPLEX,
OFF VEER SAVARKAR FLYOVER,
GOREGAON (WEST)
MUMBAI-400062
+91 22 6680 6680/81/82/83
PUNE
NEAR 3M CAR CARE, PASHAN BA-
NER LINK ROAD,
PUNE – 411008
+91 20 6715 1000
SINGAPORE
17 PHILLIP STREET
#05-01, GRAND BUILDING,
SINGAPORE (048695)
+65 62277 268 / 269
CHENNAI
4/640,12TH LINK,
3RD CROSS STREET,
SRI VENKATESWARAN COLONY,
NEHRU NAGAR, OMR-KOTTIVAKKAM,
CHENNAI-600041
+91 44 6628 7000
DELAWARE
ALEPH MEDIA INC,
619 NEW YORK AVENUE,
CLAYMONT,
DELAWARE, 19703,
USA +1-858-722-0607
DELHI
G75, KALKAJI,
NEW DELHI – 110 019.
+91 11 4102 4298
GET IN TOUCH
Connect with us:[email protected]