culture in a digital world - cjsm · 10/5/2016 · #tentler the social web company. consulting +...

Culture in a Digital World

Basics. Challenge. Strategy.

#TENTLER the social web company. consulting + marketing www.tentler.co | [email protected] | +49 173 444 444 6

Cultuurforum, Antwerpen, 4th October 2016

Situation



Web Evolution

1. Generation: Websites

2. Generation: Blogs and Podcasts

3. Generation: Social Web

4. Generation: Social Sphere

2015: Mobile First!

2017: Mobile ONLY!

2020: INTERNET OF THINGS

2015: Mobile First!

2017: Mobile ONLY!

2020: INTERNET OF THINGS

EVERYTHING

Basics



The Social Sphere - Basics

Social Media

Big Data

Location Based

Technology

1 2 3

4 5 6

Mobile

Sensors Psychology


Mobile

1


Social Media

2


Big Data

3


Location Based

Technology

4


Location Based Services from Hell

https://www.youtube.com/watch?v=KXsWhuNDoH0


Sensors

5


Psychology

6


Social Sphere

People

Places Web

Emotions Interaction

Technology


People

Mobile OnlyLive Broadcasting

Location Based ServicesChatbots, Augment/Virtual Reality, Beacons, Mobile Payment,…


Places

Analog-Digital-APILocation Based Services

Ready

3-dimensional StorytellingUser-friendly Environment

analog/digital


Web

Free WIFI

API for Everything

User focused/generated Websites and Apps

Internet of Things

Strategy


How to be prepared for 2020.


Step 1 > How to Start

• Defining your Goals

• Analyze your Resources

• Organize your Project Management

• Start to exchange Knowlegde with partners and networks


Step 2 > Transmedia Storytelling

• Choose your Target Groups and Influencers

• Create a Story and a Storyboard

• Focus on Important Social Media Networks/Server

• Develop a Social Media Strategy

• Set up a Social Web Command Center

• Create a Editorial Calendar

• Start Immediately the Conversation

• Optimize Continually the Conversation


People

Place Web

Emotions Interaction

3 DimensionalStorytelling

Step 3 > 3-Dimensional Storytelling

Technology


Step 3 > 3-Dimensional Storytelling

• Learn and collect everything you need to know about Location Based Services and Technologies

• Collect Best and Worst Case examples

• Create a story Worth to Tell with LBS

• Think about Analog Augmention of digital offers

• Be surprising and use Gamification Elements

• React Agil with your Content


Step 4 > The Digital Toolbox

• Social Web Command Center Communication Monitoring Teamwork Controlling

• Editorial Calendar

• Project Management Tools

• Documentation


2. Learn1. Listen 3. Lead• Analyse - Users/Visitors - Networks - Technology - Best Practices • Discuss • Exchange

Know Howwith Usersand Colleagues

• RealtimeAdapting

• Storytelling • Participation • Additional

Values • Monitoring • Automating • Location

Based Tech.

• Topics • Communities • Influencers • Trends and

relevant Hypes • Invite • Surprise • Control • Networking

Please, make it easy, relevant and entertaining!

Understand Try Swirl


How could a cultural government help cultural institutions to enter the social sphere?

2. Learn1. Listen 3. Lead• Understand the

user of a social sphere

• Listen to the challenges of art and education in a digital world

• Recognize andsolve theproblems of new technologies inadvance

• Leap frogging:Jump to the future!

• Start today tomake your own experiences

• Periodic lessonslearned

• Do. Fail. Learn. Win.Again and again.

• Listen to Trends • Observe Hypes • Be part of the

conversation • Host a Network:

Invite expertsand practiciansto brainstormwith culturalinstitutions

• Define the future.

Examples



Pokémon Go


Rubens Art Museum, Antwerpen


New Museum, New York


Time Traveller „Berlin Wall“


Open Air Museum Detmold: Pauline


Smartsphere Magdeburg


How could a cultural government help cultural institutions to enter the social sphere?

One best praxis:

„Cultur in Schleswig-Holstein will be infosphere-ready!“


Disney Worlds MagicBand

Culture in a Digital World

Thank you very much.


Cultuurforum, Antwerpen, 4th October 2016

culture in a digital world - cjsm · 10/5/2016 · #tentler the social web company. consulting +...

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