culture builds florida (happy 498 th !) tampa, florida october 25, 2011 randy cohen americans for...
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Culture Builds Florida(Happy 498th!)
Tampa, FloridaOctober 25, 2011
Randy CohenAmericans for the Arts
Nonprofit Arts & Culture Attendees in Florida
Spend $29.42 Per Person, Per Event
Meals $13.39
Gifts $4.17
Transportation $2.88
Lodging $5.66
Other $3.32
Nonprofit Arts & Culture Attendees in Florida
In-State vs. Out-of-StateIn-State
Attendees48.8 Million
(84%)
Out-of-StateAttendees9.0 Million
(16%)
Event-Related Spending in FloridaIn-State vs. Out-of-State Audiences
In-State Outta-State$0
$10
$20
$30
$40
$50
$60
$24.25
$57.49
Economic Impact of Florida Communities ($ in millions)
Organizational Expenditures
Audience Expenditures Total
Miami-Dade County $420.1 $501.9 $922.0
City of Miami $276.5 $297.8 $574.3
Pinellas County $59.6 $100.1 $159.7
Broward County $66.7 $87.3 $154.0
Palm Beach County $87.3 $62.2 $149.5
Orange County $58.7 $81.9 $140.6
City of Miami Beach $49.1 $79.2 $128.3
Orlando $36.8 $58.7 $95.5
Alachua County $22.2 $18.8 $41.0
Winter Park $16.9 $18.6 $35.5
Bay County $1.3 $1.9 $3.2
Cultural Travelers vs. All U.S. Travelers
· Spend more: $631 vs. $457 ($994 vs. $611, most recently) · Are older: 48 vs. 46 · More likely to be retired: 20% vs. 16% · Use hotel, motel, or B & B: 62% vs. 56% · More likely to spend $1,000+: 18% vs. 12% · Travel longer: 5.2 nights vs. 4.1 nights · Travel by air: 22 percent vs. 18 percent
• More likely to shop: 44 percent vs. 33 percent
Time Added to Trip Because of Cultural Activity(Base=29.6 Million Cultural Travelers Who Added Time)
Three or more extra nights
7%
Two extra nights19%
One extra night31%Part of one day
43%
Arts Apps on the iPhone
1. What is the message?
2. Who are the messengers?
3. Who gets the message?
Build the Habit of Advocacy