© 2011 South-Western | Cengage Learning

Cultural Influences on Global Business

3-13-1 Culture Around the World3-23-2 Culture and Social Organizations3-33-3 Communication Across Cultures3-43-4 Values Around the World

CHAPTER 3

INTERNATIONAL BUSINESS, 4e CHAPTER

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3LESSON 3-1Culture Around the World

GOALSGOALS Describe influences of culture on global business activities.

Explain the role of subcultures.

INTERNATIONAL BUSINESS, 4e CHAPTER

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3Cultural Influences in International BusinessA culture is a system of learned, shared,

unifying, and interrelated beliefs, values, and assumptions.

INTERNATIONAL BUSINESS, 4e CHAPTER

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The Subcultures within a SocietyInfluences of cultures and subculturesSubculture of U.S. businessVariations in business subcultures

worldwide

INTERNATIONAL BUSINESS, 4e CHAPTER

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3LESSON 3-2Culture and Social Organizations

GOALSGOALS Describe how family relationships can affect culture.

Explain the role of societal influences on culture.

INTERNATIONAL BUSINESS, 4e CHAPTER

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Family RelationshipsFamily units

Nuclear familyExtended family

Family-work relationships

INTERNATIONAL BUSINESS, 4e CHAPTER

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Society’s InstitutionsEducationGender rolesMobilityClass system

INTERNATIONAL BUSINESS, 4e CHAPTER

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3LESSON 3-3Communication Across Cultures

GOALSGOALS Understand the importance of knowing another language for global business success.

Compare direct and indirect communication.

Describe the influence of nonverbal communication.

INTERNATIONAL BUSINESS, 4e CHAPTER

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Language DifferencesEnglish is widely considered the language

of international businessMore people use English to conduct business

than any other languageAdvantages of using English

Understood by manyIdeas can be expressed in many waysLarge number of business-related wordsConcise and precise

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Learning a Second LanguageConsider learning language of dominant

trading partners.Learning a country’s language helps you

understand the culture.

INTERNATIONAL BUSINESS, 4e CHAPTER

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Direct and Indirect CommunicationContexting refers to how direct or indirect

communication is.A low-context culture is one that

communicates very directly.A high-context culture is one that

communicates indirectly.

INTERNATIONAL BUSINESS, 4e CHAPTER

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Nonverbal CommunicationBody languageAppearanceEye contactTouchingPersonal space

ColorNumbersEmblemsSmells

INTERNATIONAL BUSINESS, 4e CHAPTER

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3LESSON 3-4Values Around the World

GOALSGOALS Identify and explain five major types of values that vary from culture to culture.

Describe the two major reactions to cultural differences.

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Values Vary Among CulturesIndividualism and collectivismTechnologyLeadership, power, and authorityReligionTime

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Adjusting to Cultural DifferencesEthnocentrismReactions to cultural differences

Culture shockReverse culture shock