cultural heritage poles sudy

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CHORD Cultural Heritage: Exploiting Opportunities for Rural Development

Cultural Heritage Poles Study

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TABLE OF CONTENTS 1 SWOT analysis of the Province of Benevento .................................................3

2 Cultural resources in the Province of Benevento ...........................................5

2.1 Artistic, natural, historic and archaeological resources................................................................... 6 2.2 Local food products and traditional crafts ..................................................................................... 19 2.3 Events and festivals .................................................................................................................... 222

3 Cultural poles ...................................................................................................24

3.1 Archaeological Pole....................................................................................................................... 26 3.2 History and Art Pole ...................................................................................................................... 27 3.3 Nature and Landscape Pole.......................................................................................................... 29 3.4 Villages and Crafts Pole ................................................................................................................ 30 3.5 Food & Wine Pole ......................................................................................................................... 31 3.6 Mediterranean areas involved in the project: cultural tourism themes.......................................... 32

4 The Cultural District: best practice.................................................................33

5.1 “Terre di Faenza”........................................................................................................................... 33 5.2 “Late Baroque Towns of the Val di Noto” .................................................................................... 334

6 A model for promoting cultural initiatives in the Province of Benevento .335

6.1 A model for organizing roadshows ................................................................................................ 36

Sources...........................................................................................................................38

1. SWOT analysis of the Province of Benevento For the Campania Regional Government, tourism is one of the key policies for economic development and has been the main focus of planning tools for both the 2000-2006 and 2007-2013 planning cycles. Campania’s major strengths are its wealth of outstanding natural and cultural resources as well as its vast heritage of museums and historic and archaeological sites. In addition, there are enormous untapped opportunities for tourism, especially in inland areas, where marketable tourism resources are to a large extent still underdeveloped. The region’s weaknesses are, in contrast, the strong seasonality of tourist demand and the high concentration of tourist arrivals in coastal areas around Naples and Salerno. In this scenario, the inland areas of Campania, and consequently the Province of Benevento, should be considered as a strategic resource for regional tourism. These areas can relieve the impact of tourism on major coastal resorts and encourage harmonious tourism development in inland and coastal areas. Actions have already been put in place to promote tourism in these parts of the region and to position them on domestic and international markets as quality destinations for culinary, eco- and cultural tourists . Visitors can enjoy the local resources (culture, environment, food and wine) by utilizing accommodation providers that are strongly embedded in the area, such as farmhouses, bed & breakfasts and all other types of non-hotel establishments. The SWOT analysis clearly shows that across the board the Province of Benevento has major opportunities for tourism development, particularly in the “culture” and “nature” segments of the market. However, these opportunities are offset by a number of grey areas. Specific actions will need to be implemented in order to eliminate structural divides, thereby strengthening the area’s ability to exploit opportunities associated with tourism development, and at the same time counteract the threats inherent in the competitive scenario. The following two tables summarize the results of the SWOT analysis of the Province of Benevento. The first table lists the area’s strengths and weaknesses in relation to the cultural tourism market. The second table describes external factors that could either positively (opportunities) or negatively (threats) affect the reinforcement of the area’s competitive positioning.

Figure 1 SWOT analysis summary

Strengths Weaknesses

• High quality environmental, historic, cultural, archaeological and religious resources that can be promoted to foster tourism development

• Little awareness of local resources outside the area

• Major food and wine attractors, and increasing awareness of local products outside the region

• Poorly trained business owners and staff in terms of tourism

• Well-developed system of events and food festivals

• Limited size and undercapitalization of most businesses

• Population mainly concentrated in towns and villages with distinctive historic centres of major cultural interest

• Inadequate infrastructures and services for citizens and businesses

• Unspoilt urban, architectural and environmental landscapes • Few inbound tourism operators

• Vast undeveloped areas • Poor integration between the food and wine

sector and tourist services

• Reasonable supply of manpower

• Low population density

• Inadequate local transport structures and infrastructures, particularly railways, with almost no intermodal facilities

Opportunities Threats

• Proximity to well-developed tourist areas and possibility of generating indirect tourism

• Growth in the demand for rural, cultural, and food and wine tourism

• Increased competition from other areas in Italy

• Increasing appeal of minor tourist destinations as an alternative to large metropolitan areas

• Creation of tourism-related businesses in the commercial and service industries

• Low environmental impact of tourism development

• High standards of services offered by other strongly positioned areas in Italy

• ICT technologies allowing for considerable improvements in information access in terms of time, cost and reliability

• Tendency towards the regeneration and preservation of historic centres

• Inadequacy of local transport structures in relation to local needs

2. Cultural resources in the Province of Benevento The Province of Benevento has a rich and varied heritage. Situated in inland Campania, visitors to the area can enjoy picturesque scenery, areas of unspoilt natural beauty, and numerous sites of historic and artistic interest. The province’s wealth of tourism resources is a result of the fact that the area has been inhabited since prehistoric times. Traces of the different civilizations that ruled over the area are often still visible in monuments and buildings. The many archaeological sites found throughout the province are a testimony to the particularly important role played by first the Samnites and then the Romans in local history. Other resources adding to the area’s cultural heritage include the local customs and traditions belonging to the many villages scattered throughout the province. Over the course of time, traditional locally produced food products have come to the fore and gained visibility. Thanks to their high quality and distinctive character, many have been awarded official status both nationally and at EU level. The area’s assets can be summarized as follows:

• historic sites and monuments, including churches and monasteries • archaeological sites • villages with distinctive architectural features • sites of natural and scenic interest • museums • traditional food products • crafts • events and local traditions.

Some of the main tourist resources making up the vast heritage of the Province of Benevento have been identified. These resources cover a wide range of themes strongly associated with cultural tourism and are illustrated in the following sub-sections. Sub-section 2.1 describes historic sites and monuments, archaeological sites, villages, areas of natural and scenic interest, and museums. These resources are grouped by geographical location. Sub-sections 2.2 and 2.3 describe traditional food products, crafts and the main events of interest to tourists.

2.1 Artistic, natural, historic and archaeological resources in the Province of Benevento

In order to make it easier to identify the different types of resources and their geographical location, a list of the province’s cultural heritage attractions by area is given below. Since visitors enjoy cultural resources after having first identified and chosen geographical areas and destinations, the resources have been grouped by municipality. To make it even easier for potential visitors to discover and explore the Province of Benevento, the resources have been divided into four sub-areas based on the geographical distribution of heritage sites and resources and on the area’s geomorphological features:

• Benevento and the Colline Beneventane • Taburno • Titerno • Alto Sannio, Valle del Tammaro, Fortore.

Benevento and the Colline Beneventane Benevento Type Resource Description Responsible body Archaeological site

Arch of Trajan and museum

Built in AD 114 to celebrate the extension of the Appian Way from Benevento to Brindisi, the arch is richly sculpted with military scenes and scenes of the emperor’s achievements in times of peace.

Archaeological Heritage Dept. of Salerno, Avellino, Benevento and Caserta

Archaeological site

Roman theatre Constructed under the emperor Hadrian and inaugurated in AD 126, this huge theatre was built using the technique of opus latericium and could seat up to ten thousand people.


Architecture, history and art

Chiesa di Sant’Ilario

The church was built during the Lombard period on the site of earlier Roman ruins and was the seat of a monastic complex between the VIII and XV century. It currently houses a multi-media exhibition illustrating the history of the Arch of Trajan.


Churches and monasteries

Chiesa di Santa Sofia

The church is part of the Benedictine abbey founded by the Lombards. Its XII century portal is flanked by two Roman columns, while the interior is decorated with fine VIII century frescoes.

Archdiocese of Benevento


Duomo Dating from the Lombard period, the cathedral has conserved its original façade and massive bell tower, built in 1280 and decorated with Roman marbles and two Gothic double lancet windows. The beautifully frescoed crypt houses the Diocesan Museum. The XII century bronze doors have recently been restored.



Rocca dei Rettori

Commissioned by Pope John XXII, the castle was built in 1321. The interior is divided into three floors, mostly given over to the history section of the Museo del Sannio containing official documents from the Roman age up to the XIX century.

Provincial Council of Benevento

Museums / History

Museo del Sannio

Founded in 1873, the museum is housed in the XIV century Rocca dei Rettori Pontifici. It is divided into four sections (Archaeology, Medieval Studies, History and Art) and runs two research centres (Textual and Visual).

Provincial Council of Benevento / Art Sannio Cultural Heritage Agency

Museums / Art

Arcos Situated in the reconverted basement of the Palazzo della Prefettura in Benevento, the museum promotes culture and creativity as well as functioning as a learning laboratory, art factory, meeting place and centre for research.


Museums / Art

Hortus Conclusus

A permanent, open-air exhibition showcasing the works of renowned artist Mimmo Paladino. The sculptures are juxtaposed with fragments of Roman columns, capitals and broken pediments testifying to the ancient and multi-faceted culture of the Sannio region and the town of Benevento.

Provincial Council of Benevento

Museums / Science

GeoBioLab The LEN, Laboratorio Europeo della Naturalità, is the first science and natural science museum to have been set up in the Province of Benevento. Visitors can discover more about scientific topics by taking an unusual learning tour.


Museums / Traditions

Musa The Musa is a farming museum illustrating the history of the area’s agricultural heritage and its cultural identify. Visitors can find out about farming machines, their inventors and family life in the country.


Buonalbergo Type Resource Description Responsible body Archaeological site

Ponte delle Chianche

The remains of this Roman bridge built in the II century AD are situated on an old pilgrimage route called the Via Sacra Langobardorum. The six-arched bridge is named after the stone paving slabs called chianche in the local dialect.



Eremo della Madonna della Macchia

According to legend, the hermitage was built on the site where a wooden statue of the Virgin Mary lost by Crusaders on their return from the Holy Land was discovered. The low-lying hill on which it stands is the perfect place to stop for a rest in the shade of mature elm trees. The wooden statue of the Virgin and Child dates from the XII century.


Pietrelcina Type Resource Description Responsible body Villages Places in the

life of San Pio Pietrelcina was the birthplace of San Pio and has become one of Italy’s most important pilgrimage sites. Today it is possible to visit the house where the saint was born and other places associated with his life.

Convent of the Frati Minori Cappuccini Padre Pio

Villages Historic centre Pietrelcina lies on a plateau surrounded by low-lying hills that gently descend towards the Tammaro river valley. This pretty little village is full of lovely exposed stone buildings.

Pietrelcina Town Council

Taburno Airola Type Resource Description Responsible body Architecture, history and art

Castello di Airola

Built on the top of a hill called Monteoliveto, the castle must originally have been very large, with walls and defence towers. The ruins visible today date from the Norman period. The entrance on the northeast side is in an almost perfect state of conservation.

Aiola Town Council


Chiesa SS. Annunziata

Probably built between the XIV and XV century, the church is in the shape of a Latin cross with a nave, two aisles and 15 altars. Between the XVI and XVIII century it was decorated with frescoes, paintings, stuccowork, and sculptures in marble and wood.

Diocese of Cerreto Sannita – Telese Terme – Sant’Agata de’ Goti


Monastero di San Gabriele

The monastery, with its rectangular layout and two cloisters, houses some very fine works of art. The façade of the church and its impressive bell tower, built out of large tufa blocks and exposed stone, look towards the town of Airola.


Museums / Archaeology

Museo Civico Exhibits on display in the town’s municipal museum of art and archaeology include a number of Roman findings. The museum is housed in the Struttura polivalente servizi culturali.

Aiola Town Council

Bonea Type Resource Description Responsible body Archaeological site

Ruins of the Villa of Cocceius

Mentioned by Horace in the description of his journey from Rome to Brindisi. The grandeur of the surviving structures and the discovery of a marble statue of a satyr with panther, currently housed in the Naples National Archaeological Museum, clearly indicate that this was once a sumptuous patrician villa.


Archaeological site

Torre del Vessillo

A Roman funerary mausoleum, the so-called Torre del Vessillo is a round tower tapering towards the top similar to a Doric column.


Archaeological site

Roman cisterns The Roman cisterns have four aisles and two parallel conduits, barrel vaults with wooden camber beams, and partially plastered walls.


Sant’Agata de’ Goti Type Resource Description Responsible body Villages Historic centre One of the most picturesque fortified villages in the

whole province, its narrow flagstoned streets, old palazzi with stone portals and grand churches are all perilously perched on the edge of a tufa rock cliff dug out by two rivers. The village has been awarded the “Bandiera Arancione” by the Touring Club Italiano for excellency in tourism, hospitality and the environment.

Sant’Agata de’ Goti Town Council


Chiesa di San Menna

Built as a castle chapel between 1102 and 1107 by Count Robert the Norman, son of Ranulf, the church is in the shape of a basilica, in the style of Monte Cassino.



Chiesa di Sant’Angelo Muncularis

Believed until recently to date from the XVIII century, archival sources and the diligent work of the prior of the confraternity have brought to light a medieval structure with a typical basilica layout. The nave and two aisles are separated by pillars from the Lombard period with early Medieval capitals.


Solopaca Type Resource Description Responsible body Architecture, history and art

Palazzo Ducale Built between 1672 and 1682 by Duke Antonio Maria Ceva Grimaldi, feudal lord of the area. The original façade, decorated with geometrical and floral motifs, is similar to that of the Chiesa del SS. Corpo di Cristo. The ducal palace was the scene of a number of historical events, including the Macchia Conspiracy in 1701.

Solopaca Town Council


Palazzo Cutillo Constructed in 1826, the building has two entrances set at different heights. Inside the palazzo, visitors can admire the basement with its vaulted ceiling and arches, as well as frescoes in one of the rooms on the first floor. The belvedere affords spectacular views over the Calore river valley and Monte Taburno.



Ponte Regina Maria Cristina

This old bridge was almost completely destroyed during World War II. Today you can see the remains of one of Italy’s first iron suspension bridges. Built by the architect Luigi Giura, the bridge was inaugurated in 1835 by the Bourbon king Ferdinand II and his wife, Queen Maria Christina of Savoy. A commemorative plaque marks the occasion.



Chiesa di San Martino Vescovo

Restored after the earthquake in 1980, the church has a Neoclassical façade with a typical double stone stairway. The interior is decorated with Neoclassical frescoes, three wooden Baroque-style niches, and holy water stoups in Carrara marble featuring the coat of arms of the University of Solopaca.



Santuario Madonna del Roseto

The shrine can be reached by following a country road up to the gorge of Monte Palombella, at a height of 600 metres above sea level. From the first Monday in September until June, the sanctuary houses a XIII century wooden statue of the Virgin Mary.


Museums / Food and Wine

MEG The Museo EnoGastronomico is an important part of the province’s museum network and is involved in teaching and outreach activities. It is also a research centre.

Solopaca Town Council / Art Sannio Cultural Heritage Agency

Foglianise Type Resource Description Responsible body Nature and landscape

Parco Regionale del Taburno- Camposauro

The Taburno Camposauro Regional Wildlife Reserve Park was founded in 1993. It lies to the west of Benevento and is located entirely within the borders of the province. The massif that gives its name to the park is known as “La Dormiente del Sannio” (the Sleeping Woman of Sannio). Seen from Benevento, the outline of the three peaks (Monte Taburno, Camposauro and Pentime) resembles a woman lying on her back.

Ente Parco Regionale del Taburno- Camposauro (Park Authority)

Nature – cave church

Eremo di San Michele

Standing on Monte Caruso, near the village of Foglianise, the hermitage offers lovely views over the Valle Vitulanese. Built inside a rock cave, it was dedicated to Saint Michael in the XVIII century, but was actually built much earlier during the Lombard period.


Melizzano Type Resource Description Responsible body Architecture, history and art

Castello Caracciolo

Particularly interesting from a historical and architectural point of view, the castle was built in the XVII century. Originally owned by the princes of Conca, it later passed into the hands of Bartolomeo Corsi and then the Caracciolo family.

Caracciolo D’Aquara Family


Palazzo Bellocci

Dating from the XVIII century, the building is a typical example of Baroque architecture

Bellucci Family

Montesarchio Type Resource Description Responsible body Archaeological site

Roman aqueduct

Traces of the ancient Roman aqueduct that once supplied the whole area with water from the Rivullo spring can be found in the village of Cirignano. The aqueduct was a magnificent feat of engineering.



Castle and tower

The VIII century medieval tower and castle are a testimony to the ancient Lombard domination of Montesarchio. Restored between 1947 and 1950, the castle is in a good state of conservation. It was donated to the Salerno Heritage Department to house a museum.



Abbazia di San Nicola

Situated in the medieval area called Latovetere, the abbey was built between the XII and XIII century. It houses a wooden statue of the patron saint, Saint Nicolas.



Convento di San Francesco

The Church and Convent of San Francesco are typical examples of XVIII century architecture. Inside the cloister there is a XV century fresco of Our Lady of Grace, an XVIII century oil painting on canvas depicting Our Lady of the Rosary, and a polychrome wooden statue of the Blessed Virgin.



Santa Maria delle Grazie

The church contains a particularly fine altar dedicated to Our Lady of Grace. Adjacent to the church is the convent, enlarged in 1480.


Titerno Cerreto Sannita Type Resource Description Responsible body Nature and landscape

Rupe della Leonessa

This calcareous rock cliff known locally as the “lioness” towers over Cerreto Sannita, a picturesque hilltop village situated in the heart of the Titerno river valley.

Cerreto Sannita Town Council


Museo della Ceramica

Founded in 1992, the museum of ceramics is located in the cellar rooms of the cloister of the grand Palazzo Sant’Antonio. This former monastery of the Conventual Fathers is currently the seat of the town council. The collection of exhibits illustrates the history of the art of ceramics in Cerreto Sannita.

Cerreto Sannita Town Council


Chiesa di San Gennaro

Built at the beginning of the XVIII century on the wishes of husband and wife Giuseppe Giamei and Elisabetta Biondi, the church currently houses the Museo Civico di Arte Sacra.



Collegiata di San Martino

The collegiate church you can see today was designed by royal engineer Giovanni Battista Manni and built between 1688 and 1730. It has a nave and two aisles, and houses numerous paintings, sculptures and other interesting works of art.



Episcopio Seat of the Curia of the Diocese of Cerreto Sannita – Telese-Sant’Agata de’ Goti, the bishop’s residence was built between 1689 and 1696. The portal bears a stone coat of arms by De Bellis and a late XVII century wooden mascaron. The entranceway opens onto an enormous courtyard paved with flagstones.


San Lorenzello Type Resource Description Responsible body Science Parco dei

Dinosauri The park features a display of over ten life-size fibreglass dinosaur models, including Tyrannosaurus Rex, Triceratops, Apatosaurus, Allosaurus, Kritosaurus, Velociraptor, Protoceratops and Hypsilophodont.

San Lorenzello Town Council


Chiesa Maria Santissima della Sanità

Commissioned by Fra Ruffino da Napoli, the church was built at the beginning of the XVII century. Adjacent to the church is a confraternity of lay brothers ("Congrega"). The walls inside the church are decorated with four XIX century frescoes by Rullo.



Palazzo Massone

Situated in the town centre, the building is a typical example of XVIII century architecture. Inside the palazzo is a courtyard with characteristic XVIII century cobblestones and the stone coat of arms of the Massone family.

Lombardi D'Aquino Family

Cusano Mutri Type Resource Description Responsible body Nature and landscape

Gole di Caccaviola

The gorge between Monte Civita di Cusano and Monte Civita di Pietraroja was carved out of the calcareous rock by the power of the water. A nature trail passes through areas of outstanding natural beauty, with crystal-clear waterfalls, natural pools, mighty rock walls and lush vegetation.

Cusano Mutri Town Council

Nature and landscape

Forre del Titerno

This series of deep gorges can be reached via the old road that goes from Cerreto Sannita to Cusano Mutri. The force of the water has gradually chiselled its way through the living rock, creating some impressive sculptures.


Villages Historic centre The mountain village of Cusano Mutri has recently (December 2006) been made a member of the “Club dei Borghi più Belli d'Italia". Clinging onto a rocky spur in the middle of the Valle Telesina, the village has conserved its original medieval layout with buildings and stairways in local stone.



Museo Civico The Municipal Museum is housed in the town hall and is divided into two sections: Farming Culture and Geo-Palaeontology.



Chiesa SS. Pietro e Paolo

Founded in 490, the church has a particularly beautiful high altar standing in front of a wooden Baroque reredos by Domenico De Luca. The XIV century church you can see today was built on the site of the medieval Chiesa di San Pietro.


Pietraroja Type Resource Description Responsible body Museums / Science

Paleolab The Paleolab is a geology and palaeontology museum that shows what the area around Pietraroja would have been like about 110 million years ago. This is when the world-famous locally discovered little dinosaur hatchling belonging to the species Scipionyx samniticus would have been alive.

Archaeological Heritage Dept. of Salerno, Avellino, Benevento and Caserta / Art Sannio Cultural Heritage Agency

Science Parco Geopaleontologico

The area around Pietraroja is particularly important for its deposits of fossiliferous limestone dating from a period of time spanning 200 million years, from the Triassic until the present day.


Faicchio Type Resource Description Responsible body Archaeological site

Ponte Fabio Massimo

The bridge named after Fabius Maximus spanning the Titerno river dates from the III century BC. It was originally built to facilitate communications with Monte Matese and Monte Erbano. Legend has it that Hannibal and his troops crossed the bridge during the II Punic War (216 BC).


Archaeological site

Roman aqueduct

Also named after Fabius Maximus, the aqueduct is thought to date from the III century BC. It went from east of the village of Fontanavecchia, on the road to San Lorenzello, to the centre of Faicchio, after running for more than 1 km underground.



Monte Acero This majestic calcareous cone-shaped mountain rises to a height of 736 metres in the Telesina plain. The Samnites built one of their most impressive forts on the summit.

Titerno Mountain Community


Castello ducale Built in the XV century, the ducal castle has all the typical architectural features of the period: high walls with four corner towers and a drawbridge. Standing right in the centre of the village, the castle is similar in appearance to its famous “elder brother” in Naples, the Maschio Angioino.

Private residence


Convento di San Pasquale

The church was mentioned by monsignor Savino as early as 1589, when it is known to have had five altars. A number of side chapels appear to have been added in 1685. The interior of the church is typically Baroque, with XVIII century frescoes and gilded stuccowork. The coffered ceiling is decorated with the same colours and patterns found on the walls.


Nature – cave church

Grotta di San Michele

The hermitage dedicated to Saint Michael lies at a height of 492 metres above sea level and was built out of a natural cave. It can be reached via a footpath starting in Fontanavecchia. Just a few metres from the entrance to the cave a stairway dug out of the rock leads up to a chapel decorated with XII century frescoes.


Guardia Sanframondi Type Resource Description Responsible body Architecture, history and art

Norman castle The original building, presumably built by the Norman Raone in 1139, was altered several times over the centuries. In 1469 the castle passed into the hands of the Carafa family, who kept it until 1806. Restoration work only began in the XX century and so far two large rooms have been renovated, currently housing a butterfly museum.

Guardia Sanframondi Town Council


Wildlife sanctuary

The sanctuary covers an area of over 30 hectares crossed by a network of old footpaths on the top of Monte Ciesco. Following reforestation of mainly conifers and repopulation of the fauna, the sanctuary has become an open-air laboratory and is very popular with school children and nature lovers.



Chiesa dell’Assunta

This Baroque church is built in the shape of a Latin cross with a nave and two aisles. The façade is very simple, while the interior is richly decorated. At the end of the nave and aisles there are three chapels dedicated to the Holy Sacrament, Saint Philip Neri and Our Lady of the Assumption.



Chiesa di San Sebastiano

Commissioned by solemakers in the XVI century, the church was later enlarged and enriched with decorative elements. Today the church has an XVIII century feel with a sumptuous Baroque interior full of gilded stuccowork, frescoes by De Matteis and paintings by local and Neapolitan artists.


San Salvatore Telesino Type Resource Description Responsible body Archaeological site

Ancient Telesia: walls

Remains of the ancient walls originally surrounding the I century BC Samnite city and built using the technique of opus reticulatum still survive.


Archaeological site

Ancient Telesia: amphitheatre

Fragments of roads and an amphitheatre can be found inside the ancient city walls.



Sinkholes of Monte Pugliano

Walking up Monte Pugliano (202 m) takes you past karst craters and sinkholes (traditionally called i puri by the local people for some unknown reason), and a pre-historic sheep pen.


Telese Terme Type Resource Description Responsible body Archaeological site

Ancient Telesia Founded by the Caudine Samnites and originally called Tulosiom, the town became an important Roman colony.


Hot springs Terme di Telese

The Parco delle Terme di Telese is set in extensive grounds with lush vegetation and mature trees. There are two thermal pools (“Pera” and “Goccioloni”) fed by water from the hot springs, a garden bar, amphitheatre, restaurant and play area for children.

Impresa Minieri S.p.A.

Hot springs Sulphurous waters

The sulphurous springs originated after the earthquake of 1349. The active ingredients contained in the water make them an effective treatment for disorders in many branches of medicine: rheumatology, angiology, otolaryngology, gynaecology, dermatology and gastroenterology. Telese spring water is rich in mineral salts.

Impresa Minieri S.p.A.

Alto Sannio, Valle del Tammaro, Fortore Colle Sannita Type Resource Description Responsible body Nature and landscape

Decorata Lake and Wood

The Decorata Lake lies at a height of 820 metres near the village of the same name. It is surrounded by 80 hectares of woodland complete with a footpath (with handrail), information panels and picnic areas.

Alto Tammaro Mountain Community

Villages Historic centre One of the most picturesque villages in the Samnite Apennines, Colle Sannita stands at a height of 729 metres above sea level. The streets radiate out from the centre of the village, which spreads around the hill in the shape of a pyramid.

Colle Sannita Town Council


Chiesa di San Giorgio

The mother church is situated at the top of the hill in the old part of the village. Originally a small, late medieval church, it was first restored in the XV century and later enlarged in 1590, when it became the most important church in the area.



Mosaics - Chiesa di Santa Maria della Libera

The church was built on the site where Jacopo Caldora died in 1439, as a token of thanks for the end of the siege. Damaged by the earthquake of 1962, the church was rebuilt and decorated with mosaics designed by Veroi inspired by the historical events associated with the construction of the church.



Chiesa dell’Annunziata

The oldest building in Colle Sannita, the church dates from the XIV century and has preserved its original layout. The interior is richly decorated with sculptures, altars, tabernacles and XVI century paintings.


Fragneto Monforte Type Resource Description Responsible body Architecture, history and art

Palazzo ducale dei Montalto

The ducal palace belongs to the heirs of the Montalto family. It has been restored several times and is in a very good state of conservation. Early restoration work was carried out at the beginning of the XVII century by Massimo, first duke of Fragneto. The building has an impressive XVIII century portal whose keystone bears the family’s coat of arms with emblems of the Caracciolo dynasty.

Montalto Family


Chiesa della Santissima Croce

Originally dating from the IX century, the church stands next to the ducal palace. After suffering damage on several occasions, it was rebuilt on its current site between 1856 and 1879 by the archpriest Mastrogiacomo.


Montefalcone di Valfortore Type Resource Description Responsible body Architecture, history and art

Castle ruins The area around Montefalcone was the site of ancient settlements. The ruins of the castle and the urban layout are a testimony of the village’s expansion during the Middle Ages.

Montefalcone di Valfortore Town Council


Museo della civiltà contadina

This farming museum features a display of exhibits associated with different facets of the world of farming: agricultural cycles, family life, customs, traditions and religion. The museum also boasts some very rare pieces, such as the “centimolo”, an old tool once used for grinding corn made in 1741.

Associazione Museo della civiltà contadina (Museum Association)

Morcone Type Resource Description Responsible body Villages Historic centre The village of Morcone, one of the prettiest in the

province, clings onto the steep slopes of Monte Mucre on the northeast side of the Matese. It was built on the site of an ancient fortified Samnite settlement. The old part of the village is full of stone steps, winding streets and little squares.

Morcone Town Council


Castle The impressive ruins of the castle tower over Morcone and the Tammaro river valley. It was built in the early Middle Ages over massive megalithic walls dating from the Oscan-Samnite age, which are still visible at the base. Remains of the ancient stronghold include the walls and an ogival arch where the entrance once stood.



Porta San Marco

Traces of the walls which surrounded the village during the Middle Ages are still visible today. Six gates originally provided access but only one has survived: Porta San Marco.



Chiesa del San Salvatore

The Chiesa di San Salvatore is the oldest church in Morcone and was built on the ruins of a Hellenistic temple. Part of a III–II century BC masonry podium can be seen below the level of the floor.



Casa Sannia –Samnite Museum and Library

The Museo Civico Enrico Sannia in Morcone, housed in the XVI century palazzo of the same name, boasts a collection of exhibits typical of the Alto Sannio farming culture (farming and domestic tools and utensils) as well as works by local artists. (The museum is actually situated in the village of La Piana.)


San Bartolomeo in Galdo Type Resource Description Responsible body Architecture, history and art

Palazzo Martini Palazzo Martini houses the old seat of the Jesuit Government. The interior is decorated with frescoes, while the outside of the building has two interesting portals and a Catalan-style rose window.

San Bartolomeo in Galdo Town Council


Parrocchiale dell’Immacolata Concezione

The parish church has two early XV century portals brought from the abbey of Santa Maria a Mazzocca. The cathedral above the crypt is built in the shape of a Greek cross. The main façade boasts a fine rose window.



Convento di Santa Maria degli Angeli

The monastery of the Friars Minor has a church dedicated to Santa Maria degli Angeli built in the Spanish Baroque style and dating from the XVII century.


San Marco dei Cavoti Type Resource Description Responsible body Architecture, history and art

Palazzo Jelardi This XIX century palazzo is located in Piazza Risorgimento and is still today the home of an old noble family. The interior has frescoes by Francesco Capuano and local stonework by the Battaglini family of master stonecutters.

Private residence

Museums / History

Museo degli orologi da torre

Practically the only one of its kind in Italy, this museum houses a collection of tower clock mechanisms. On display are over 80 mechanisms, collected, restored and returned to working condition by master craftsman Salvatore Ricci. The exhibits span a period of time from the XVII century until the present day.

San Marco dei Cavoti Town Council


Porta Nuova, Porta di Rose

Some parts of the picturesque, well-preserved historic centre date from the time when the village was actually founded. The defence walls were built with four gates: Porta Grande, Porta di Rose, Porta Palazzo and Porta Nova (no longer surviving).



Porta Palazzo Palazzo Marchesale encompasses Porta Palazzo, outside of which is the so-called La Torretta. According to legend, the souls of women who dared rebel against the feudal practice of ius primae noctis rest in this tower.



Porta Grande The gate was originally built in the XIV century, but was altered over the years. It is part of the adjacent Palazzo De' Conno, later Palazzo Jansiti.



Torre dei Provenzali

An old XIV century prison, later transformed into a bell tower.



Chiesa di Maria Santissima del Carmine

Situated in Piazza del Carmine, the church was originally built in the XIV century, but has undergone modifications several times over the years. The interior is decorated with XVIII century frescoes.


Campolattaro Type Resource Description Responsible body Nature and landscape

WWF wildlife sanctuary

The sanctuary covers an area of 1,000 hectares and is situated in the Tammaro river valley overlapping the two provincial municipalities of Morcone and Campolattaro.

WWF - Cooperativa Celidonia


Campolattaro dam

The wildlife sanctuary protects a natural flood plain lying at a height of between 350 and 600 metres above sea level, where a reservoir damming the Tammaro river has been created.

WWF - Cooperativa Celidonia

2.2 Local food products and traditional crafts Food is a key element of any country or region’s cultural heritage, and the customs, ideas and values of a society are reflected in its traditional dishes. The mainstays of the Mediterranean diet are a fundamental part of the culinary traditions of country living. The traditional crafts practiced throughout the province are based on manufacturing techniques that can be traced back to the typical habits and customs of rural communities and the everyday needs of family life. Based on these ancient traditions, the artistic flair and skill of master craftsmen today transform each object into a work of art. Some of the local food products and traditional crafts made in the province are described below. Benevento and the Colline Beneventane Product Description Area of production Relevant authority /

organization Strega liqueur A herbal liqueur produced since 1860 by

the Alberti family. Its yellow colour comes from saffron, one of the ingredients. It has given its name to a prestigious literary prize, the Premio Strega.

Benevento Strega Alberti Benevento S.p.A.

Taburno Product Description Area of production Relevant authority /

organization Solopaca DOC

Awarded DOC status in 1992, Solopaca Classico is an appellation exclusively used by vineyards in the municipality of Solopaca

Solopaca Città del Vino www.cittadelvino.com Consorzio Samnium www.samnium.eu

Monte-sarchio terracotta and plasterwork

The area around Montesarchio has a rich clay soil. Clay is extracted from the quarries and used to make terracotta objects. The locals were traditionally known as pignatari because they were famous for making pignate, clay pots thrown on a potter’s wheel turned either by hand or by foot.

Montesarchio Montesarchio Town Council www.comune.montesarchio.benevento.it

Pecorino di Laticauda

Cheese made from the milk of Laticauda sheep. Seasoned with natural herbs growing in mountain pastures, it is known to have been produced since the XIV century, especially in the Fortore area near Benevento.

Fortore, Alto Tammaro, Taburno

Committee for PDO (Protected Designation of Origin) certification of “Pecorino di Laticauda Sannita”, Benevento

Titerno Cerreto Sannita ceramics

Local master craftsmen recreate ceramic objects from old designs using the traditional bright colours: yellow, copper green, orange and manganese brown.

Cerreto Sannita Cerreto Sannita Town Council www.comune.cerretosannita.benevento.it

Pietraroja prosciutto

Prosciutto from Pietraroja has been famous for centuries. It is known to have been produced as early as the XVIII century.

Pietraroja www.prolocopietraroja/prosciuttoPJ.html

Guardiolo DOC

Guardia Sanframondi, a historic village with strong vine growing and wine making traditions, is the major area of production of this wine, awarded DOC status in 1993. It is one of the most extensive municipalities under vine in the south of Italy along with Castelvenere, where you can find old cellars dug out of the tufa rock.

Guardia Sanframondi, San Lorenzo Maggiore, San Lupo and Castelvenere

Città del Vino www.cittadelvino.com Consorzio Samnium www.samnium.eu

San Lorenzello ceramics

The potters’ studios in San Lorenzello continue to turn out traditional objects (holy water stoups, medallions and tiles) reproducing the classic styles, colours and designs of the past.

San Lorenzello San Lorenzello Town Council www.comunesanlorenzello.it

Alto Sannio, Valle del Tammaro, Fortore. Pecorino di Laticauda




Province of Benevento Product Description Area of production Relevant authority /

organization Sannio DOC The wine was awarded DOC status in

1997. Soil and climate conditions in the province are ideal for the perfect ripening of the grapes.

Province of Benevento

Città del Vino www.cittadelvino.com Consorzio Samnium www.samnium.eu

Torrone The tradition of torrone (nougat) from Benevento goes back centuries. Much loved by the Romans, it became especially popular in the XIX century thanks to the Bourbon royal family. It comes in several different variations including classic white with almonds or hazelnuts, and a soft version.


Committee for PGI (Protected Geographical Indication) certification c/o Benevento Chamber of Commerce, www.bn.camcom.it

Torroncino Smaller than torrone, torroncino is an unmistakable small crispy chocolate-covered bar made with almonds and hazelnuts. Produced in San Marco dei Cavoti, it became famous when entrepreneur Innocenzo Borrillo invented the “bacio” in the XIX century.


Committee for PGI (Protected Geographical Indication) certification c/o Benevento Chamber of Commerce, www.bn.camcom.it

Caciocavallo di Podalica

Caciocavallo Silano cheese (PDO) is produced throughout the province. Caciocavallo made in Castelfranco in Mescano is especially popular.


www.caciocavallosilano.net www.comune.castelfrancoinmiscano.bn.it

Mela Annurca (PGI)

A variety of apple with PGI status only grown in Campania. The apples are picked in autumn when they are still unripe and left to ripen on straw beds. Initially greeny-yellow, as they ripen they turn a distinctive reddish colour.

Airola, Dugenta, Durazzano, Limatola, Moiano, Montesarchio, San Salvatore Telesino, Telese, Sant’Agata de' Goti

Melannurca campana PGI Consortium www.melannurca.it





2.3 Events and festivals The Province of Benevento offers a rich and varied calendar of events, including traditional local festivals and major cultural attractions. Some of the main events of tourist interest grouped by sub-area are listed below. Benevento and the Colline Beneventane EVENT WHERE AND WHEN FOR MORE INFORMATION Benevento Città Spettacolo

Benevento September

www.cittaspettacolo.it

Quattro notti e più di luna piena

Benevento July

www.quattronotti.it

Jazz and Art Festival Benevento June

[email protected] 347 1803353

BAB Festival Benevento July

www.babfestival.org

Colori Sonori Benevento July

www.solot.it

Universo Teatro Benevento October

www.universoteatro.solot.it

Artichoke Festival Pietrelcina May

[email protected] 0824 991290

Living Nativity Scene Pietrelcina December

www.pietrelcina.com

Snail Festival Buonalbergo August

www.buonalbergo.eu

Taburno EVENT WHERE AND WHEN FOR MORE INFORMATION Salsiccia Rossa Festival Castelpoto

April www.salsicciarossadicastelpoto.it

Sannio Film Festival Sant’Agata de’ Goti July

www.sanniofilmfestival.it

Falanghina Felix Sant’Agata de’ Goti July

www.falanghinafelix.it

Mela Annurca Festival Sant’Agata de’ Goti December

www.santagatadegoti.net

Melizzano in Blues Melizzano July

www.prolocomelizzano.com

Terra Melis Melizzano September

www.terramelis.it

Corn Festival Foglianise August

www.comune.foglianise.benevento.it

Grape Festival Solopaca September

www.prolocosolopaca.it

Forche Caudine – Identity festival

Montesarchio October

www.artsanniocampania.it

Natale Insieme Montesarchio December

www.prolocomontesarchio.it

Titerno EVENT WHERE AND WHEN FOR MORE INFORMATION Snail Festival Faicchio

May www.fontanavecchia.org

Food and Wine Festival Faicchio / Massa di Faicchio September

www.prolocomassa.it

MercAntico San Lorenzello Last Saturday and Sunday in the month

www.comunesanlorenzello.it

Infiorata Cusano Mutri June

www.cusanomutri.it

Mushroom Festival Cusano Mutri September

www.comunecusanomutri.it

Chestnut Festival Cusano Mutri / Civitella October

www.comunecusanomutri.it

SixDaySonicMadness Guardia Sanframondi July

www.sdsm.it

Vinalia Guardia Sanframondi August

Telesia Film Festival Telese Terme July

www.telesiafilmfestival.it

Local Food Festival Pietraroja August

www.prolocopietraroja.it

PresepiArte Cerreto Sannita December

www.comune.cerretosannita.bn.it 347 5591937

Alto Sannio, Valle del Tammaro, Fortore EVENT WHERE AND WHEN FOR MORE INFORMATION Corn float parade Colle Sannita

August www.comune.collesannita.bn.it

Morcone Fair Morcone September

www.fieradimorcone.com

Living Nativity Scene Morcone December

www.presepenelpresepe.org

Porcini Mushroom Festival

Castelpagano September

www.proloco-castepagano.com

Caciocavallo Festival Castelfranco in Miscano September

www.comune.castelfrancoinmiscano.bn.it

Marchigiana Cattle Show San Giorgio La Molara September

www.prolocosangiorgiolamolara.it

Natale a’ la Terra San Giorgio La Molara December

www.prolocosangiorgiolamolara.it

Hot Air Balloon Festival Fragneto Monforte October

www.comune.fragnetomonforte.bn.it

Torrone and Croccantino Festival

San Marco dei Cavoti December

www.festadeltorrone.it

3 Cultural poles The analysis of cultural resources in the Province of Benevento and the evident variety of cultural assets as illustrated in the tables above clearly indicate a strong province-wide potential for cultural tourism. Promoting tourism development in the area through the CHORD Project involves identifying thematically grouped resources based on the travel motivations and interests of potential visitors. The resources were analysed according to category and then grouped into cultural poles, defined by themes of interest to the potential market. Five pre-existing or potential cultural poles for the Province of Benevento were identified:

• Archaeology • History and Art • Nature and Landscape • Villages and Crafts • Food & Wine.

For each of the poles there follows a brief description of the theme in relation to the Province of Benevento and a list of resources. In order to incentivize tourism development in the area, the main existing or potential players either directly or indirectly involved in promoting cultural tourism in the Province of Benevento were also identified:

- Benevento Town Council - Benevento Provincial Tourist Board - Benevento Chamber of Commerce - Art Sannio Campania Cultural Heritage Agency - Benevento – Samnium Local Tourist Office - GAL – Gruppo di Azione Locale (Provincial Local Development Group) - Sanniti Benevento Hotel Association - Benevento and Taburno Slow Food Convivium - FIPE – Federazione Italiana Pubblici Esercizi, Benevento (Trade, Tourism and

Services Association) - Associazione Terranostra, Benevento (Association for the Promotion of

Agritourism) - Associazione Turismo Verde, Benevento (Association for the Promotion of Eco-

tourism) - Associazione Agriturist Benevento (Association of Agritourism and the

Environment) - Legambiente (Environmental Association) - Associazione Culturale Samnium (Association of Licensed Tour Guides) - Confartigianato Benevento (General Federation of Italian Artisans and

Craftspeople) - CNA – Confederazione nazionale dell’artigianato e della piccola e media impresa,

Benevento (Confederation of Italian Artisans and SMEs) - CLAAI – Confederazione libere associazioni artigiane italiane, Benevento

(Confederation of Associations of Italian Artisans) - Employers’ Association, Province of Benevento

For each pole, other local authorities and organizations either specifically or potentially interested in promoting the pole are also indicated. The section ends with a description of cultural themes common to the Mediterranean areas participating in the CHORD Project in terms of tourism development.

3.1 Archaeological Pole The Province of Benevento offers a great variety of fascinating archaeological sites and museums. Over the centuries this area was inhabited by many different peoples and civilizations. Numerous archaeological remains dating from the Samnite and Roman age can be found in and around towns throughout the province. These include well-known monuments such as the Arch of Trajan in Benevento as well as less famous but equally fascinating sites for anyone interested in archaeology.

Figure 2 Archaeological Pole: resources

Arch of Trajan and museum Roman theatre Chiesa di Sant’Ilario

Benevento

Museo Civico Airola

Roman cisterns Ruins of the Villa of Cocceius Torre del Vessillo

Bonea

Ponte delle Chianche Buonalbergo

Roman aqueduct Ponte Fabio Massimo Faicchio

Roman aqueduct Montesarchio

Ancient Telesia: amphitheatre Ancient Telesia: walls San Salvatore Telesino

Ancient Telesia Telese Terme

As regards existing and potential promoters of the Archaeology Pole, in addition to town councils responsible for the resources, local promoters such as local tourist offices and cultural associations actively promoting and protecting archaeological sites and resources may be involved.

3.2 History and Art Pole Churches, monasteries, castles, palazzi and monuments scattered throughout the province are a living testimony to more recent times and important historical events. During the Middle Ages, the area was fought over by the Goths and Byzantines and later ruled by the Lombards. The long period of papal domination, interrupted only by a brief Angevin interlude, saw the construction of many churches, monasteries and convents, which are today an important part of the local historic and artistic heritage.

Figure 3 History and Art Pole: resources

Rocca dei Rettori Chiesa di Santa Sofia Duomo Arcos Hortus Conclusus Museo del Sannio

Benevento

Castello di Airola Chiesa SS. Annunziata Monastero di San Gabriele

Airola

Eremo della Madonna della Macchia Buonalbergo

Chiesa di San Gennaro Collegiata di San Martino Episcopio

Cerreto Sannita

Chiesa dell’Annunziata Chiesa di San Giorgio Mosaics - Chiesa di Santa Maria della Libera

Colle Sannita

Chiesa SS. Pietro e Paolo Cusano Mutri

Castello ducale Convento di San Pasquale

Faicchio

Palazzo ducale dei Montalto Chiesa della Santissima Croce

Fragneto Monforte

Norman castle Chiesa dell’Assunta Chiesa di San Sebastiano

Guardia Sanframondi

Castello Caracciolo Palazzo Bellocci

Melizzano

Castle ruins Montefalcone di Valfortore

Castle and tower Abbazia di San Nicola Convento di San Francesco Santa Maria delle Grazie

Montesarchio

History and Art Pole: resources (continued)

Castle Porta San Marco Chiesa del San Salvatore

Morcone

Palazzo Martini Convento di Santa Maria degli Angeli Parrocchiale dell’Immacolata Concezione

San Bartolomeo in Galdo

Palazzo Massone Chiesa Maria Santissima della Santità

San Lorenzello

Palazzo Jelardi Porta Grande Porta Nuova, Porta di Rose Porta Palazzo Torre dei Provenzali Chiesa di Maria Santissima del Carmine Museo degli orologi da torre

San Marco dei Cavoti

Chiesa di San Menna Chiesa di Sant’Angelo Muncularis

Sant’Agata de’ Goti

Palazzo Cutillo Palazzo ducale Ponte Regina Maria Cristina Chiesa di San Martino Vescovo

Solopaca

In addition to town councils responsible for the resources, existing and potential promoters of the Archaeology Pole could include local tourist offices and cultural associations.

3.3 Nature and Landscape Pole

The Province of Benevento offers many areas of outstanding natural beauty for eco- and geo-tourists to enjoy. The area between the peaks of the Matese and Partendo mountains is crossed by the Fortore, Tammaro and Calore river valleys and by a vast network of their tributaries. The variety of natural environments ranges from stark mountains to woodland, rivers, streams and lakes. Important fossil discoveries have also transformed the area into a great attraction for palaeontologists.

Figure 4 Nature and Landscape Pole: resources

GeoBioLab Benevento

Campolattaro dam WWF wildlife sanctuary

Campolattaro

Rupe della Leonessa Decorata Lake and Wood

Cerreto Sannita

Forre del Titerno Gole di Caccaviola

Cusano Mutri

Grotta di San Michele Monte Acero

Faicchio

Eremo di San Michele Parco Regionale del Taburno- Camposauro

Foglianise

Wildlife sanctuary Guardia Sanframondi

Paleolab Parco Geopaleontologico

Pietraroja

Parco dei Dinosauri San Lorenzello

Sinkholes of Monte Pugliano San Salvatore Telesino

Santuario Madonna del Roseto Solopaca

Sulphurous waters Terme di Telese

Telese Terme

Existing and potential promoters of the Nature and Landscape Pole include the mountain communities of the Province of Benevento (Alto Tammaro, Fortore, Taburno and Titerno), the WWF, the Benevento section of the Club Alpino Italiano (Italian Mountaineering Club), and the Benevento delegation of the Fondo Ambiente Italiano (National Trust for Italy).

3.4 Villages and Crafts Pole For a very long time, much of the Province of Benevento was defined by the habits and customs of farming communities. Throughout the area there are many rural villages with distinctive architectural features where traditional crafts are still practised. Popular traditions can also be enjoyed at the many festivals associated with country life as well as religious sites situated outside urban areas. Several towns and villages have particularly interesting historic centres either for their well-preserved buildings or traditional craft industry.

Figure 5 Villages and Crafts Pole: resources

Musa Benevento

Museo della Ceramica Ceramics

Cerreto Sannita

Historic centre Colle Sannita

Historic centre Museo Civico

Cusano Mutri

Museo della civiltà contadina Montefalcone di Valfortore

Terracotta and plasterwork Montesarchio

Historic centre Casa Sannia – Samnite Library and Museum

Morcone

Historic centre Places in the life of San Pio

Pietrelcina

Ceramics San Lorenzello

Historic centre Sant’Agata de’ Goti

In addition to town councils, local tourist offices and cultural associations, other potential promoters of the Villages and Crafts Pole include art colleges and local guilds.

3.5 Food & Wine Pole The Province of Benevento offers a range of food products that have been or are in the process of being awarded PGI (Protected Geographical Indication) status, as well as DOC wines and other traditional locally produced foods. The following table lists the province’s major food and wine resources.

Figure 6 Food & Wine Pole: resources

Museo MEG di Solopaca Museum / laboratory Solopaca

Sannio DOC Province of Benevento,

Solopaca DOC Solopaca

Sant’Agata de’ Goti DOC Wine Sant’Agata de’ Goti

Guardiolo DOC

Guardia Sanframondi, San Lorenzo Maggiore, San Lupo, Castelvenere

Torrone from Benevento

Torroncino from San Marco dei Cavoti

Confectionary Province of Benevento

Strega Liqueurs Benevento

Mela Annurca (PGI) Fruit and vegetables

Airola, Dugenta, Durazzano, Limatola, Moiano, Montesarchio, San Salvatore Telesino, Telese, Sant’Agata de’ Goti


Caciocavallo di Podalica Dairy products Province of Benevento

Pietraroja prosciutto Salt-cured meats Pietraroja

There already exist a number of organizations in the province set up to protect and promote local products. These include Samnium, a consortium of vine growers, wine makers and bottlers protecting Aglianico del Taburno or Taburno DOC wines, and a consortium of farmers and packers protecting Mela Annurca apples. Manufacturing companies could be involved in activities promoting the Food & Wine Pole either individually or jointly.

3.6 Mediterranean areas involved in the project: cultural tourism themes

Mediterranean areas often share the same natural potential for development as cultural tourism destinations. This can be explained by their rich and varied archaeological, historic, natural and culinary heritage. Ancient history is a key theme common to Mediterranean regions, including those participating in the CHORD Project. These areas were inhabited in ancient times by advanced civilizations, signs of which can still be found in a diversity of archaeological remains and artefacts. Some buildings, such as the Roman theatre in Benevento, are still used for their original purpose. Culture and innovations brought by foreign settlers spread throughout the areas, taking root and becoming assimilated in such a way that traces of different historical periods and civilizations often co-exist in the same place. During the centuries, Mediterranean regions were ruled over by a succession of different peoples, who integrated the best of their predecessors’ culture and customs into their own. As well as being highly prized and fought over in ancient times, Mediterranean areas, including those involved in the CHORD Project, share a favourable geographical location in terms of accessibility, beautiful scenery , and fertile land. The natural and scenic resources in participating areas are some of the strengths of their tourism offering and as such need to be protected and promoted. Signs of the foreign powers that once ruled over Mediterranean areas in the past can also be seen in the local architecture . Towns and villages in the Mediterranean grew and developed around their original street plan, which is often still visible today in roads and sometimes whole neighbourhoods, offering visitors an insight into different historical periods. Different places in each Mediterranean area have each preserved their own unique cultural identity, and many local traditions, customs and habits are still very much alive today. The tendency to preserve and promote typicalities often associated with farming culture and old religious rituals is one of the aspects common to all the areas involved in the CHORD Project. Crafts , another important shared feature of participating areas and Mediterranean regions in general, have strong associations with the arts and trades of the past. Today local crafts have a social and economic value that needs to be preserved and passed on to future generations. Last but not least, food is one of the ways in which the traditions and culture of a people are expressed. Although each Mediterranean region has its own specialities, their culinary traditions were influenced and enriched by the eating habits imported by the different civilizations that inhabited these lands in past centuries. In conclusion, if suitably promoted and communicated the cultural heritage of all Mediterranean areas, particularly those involved in the CHORD Project, represents an enormous opportunity for economic and social development, especially if this opportunity is exploited by implementing policies of quality tourism and environmental sustainability.

4 The Cultural District: best practice Success stories and benchmark models of areas promoting tourism, especially cultural tourism, highlight the importance of a systemic vision and approach, a key part of the “cultural district” rationale.

In line with best practice methodology as described in literature, two case studies were identified according to the following criteria:

- inland areas with a varied cultural heritage

- systemic approach and complexity in the number of players involved (Public Sector, Businesses, Citizens).

4.1 “Terre di Faenza” The town of Faenza was involved in a project designed to create an advanced cultural district with the aim of picking up the legacy of the industrial district of ceramics. Objectives The aim of the project is to regenerate and promote the town of Faenza and the surrounding area in partnership with local operators. It sets out to support actions fostering tourism development, implement a holistic promotional policy, and incentivize and facilitate the marketing of the tourism product, with particular focus on the types of tourism offered by the town of Faenza and the surrounding area: food and wine, spas and wellness, ceramic art and ecotourism. Promoters and partners A private-public partnership with a majority of private sector stakeholders called “Terre di Faenza” was created. The partnership was made up of approximately 60 members, with representation from trade associations, the Provincial Council of Ravenna, town councils, and the provincial Chamber of Commerce. The promoting councils were Faenza, Brisighella, Casola Valsenio, Castel Bolognese, Riolo Terme and Solarolo (all situated in the Province of Ravenna, in the heart of Romagna, halfway between Bologna and Rimini and about 50 kilometres from the Adriatic Riviera). The necessity of establishing a management and promotions company was dictated by the characteristics of the local area, the players and the promotional activities to be implemented. Actions taken The project involved the setting up of an Area Company , the production of promotional material, and the running of co-ordinated communication and promotional events. In addition, a joint tourist office for the three towns in the plains and a joint tourist office for the three towns in the hills were created. All the actions were carried out within the framework of a specific strategic plan for the promotion of the local area at broad level (district). Results were continuously monitored via a system of performance indicators measuring the efficacy of the tourism development action. The project is based on the creation of a network to increase opportunities for regenerating the area, to rationalize and limit overall costs and investments for promotional activities, and to communicate the landscape, historic, artistic, cultural and

food and wine resources of Faenza and the surrounding area in a more co-ordinated and impactful manner. One of the project’s major achievements is the establishment of a strong image exportable to domestic and international markets . The clear connotation and effective communication of content are considered key elements for designing a promotional and marketing campaign able to deliver appreciable results. Tools

• Press conference and conference for local tourism operators to promote and raise awareness of the project

• Dedicated website • Co-ordinated promotion of tourism products in the media through annual and

multi-annual programmes and in conjunction with events • Direct or indirect marketing of the tourism offering.

4.2 “Late Baroque Towns of the Val di Noto” Following the Val di Noto experience, the cultural district of the south east of Sicily called «Late Baroque Towns of the Val di Noto» was institutionalised. Objectives To promote the potential of Noto and the surrounding area by strengthening its image and focusing on tourism in order to attract new resources and investments. Promoters and partners The “Distretto Culturale Sud Est” is an association of the Provincial Councils of Catania, Caltanissetta, Enna, Ragusa and Siracusa, as well as the town councils of Acireale, Caltagirone, Cassaro, Catania, Ispica, Ferla, Mazzarino, Militello Val di Catania, Modica, Noto, Palazzolo Acreide, Piazza Armerina, Scicli, Ragusa, Siracusa and Sortino. The association was set up in order to promote the development and conservation of local culture, cultural heritage and traditions with a view to developing and co-ordinating actions promoting tourism and culture. Actions taken Based on an analysis of the potential of the cultural district of Noto as well as a definition of priority intervention projects (including the transformation of one of the most interesting Baroque buildings in Noto into a Culture Hotel and the creation of an agency to promote the Cultural District), the district was put forward and accepted for inscription on the UNESCO World Heritage List. Relevant economic and cultural data were gathered for each municipality and factsheets were compiled. The information was used to compare the potential of the sites, to design development strategies and outline policies aimed at raising awareness of and preserving cultural heritage sites, and to define an action plan for each strategic axis identified. Short- and long-term solutions were identified in terms of possible management tools that could be used to ensure the necessary level of sectoral and territorial integration: marketing and communication plan, definition of quality standards, integrated promotional strategy, event planning, creation of integrated and innovative services. Tools

• magazine/collection of publications entitled “Le Sicilie” • websites, association portal and WebGIS • meetings with international journalists in Berlin, London and Madrid (in view of the

growth in arrivals of German, British and Spanish visitors) • structure chart designed to create a network of sites.

5 A model for promoting cultural initiatives in the Province of Benevento

Promoting the Province of Benevento requires the implementation of appropriate communication strategies supported by policies in line with the system of market objectives identified. Generally speaking, all tools that support the creation and reinforcement of the brand by reiterating a product concept, in this particular case the concept of the Province of Benevento, are effective. To help in the decision-making process as regards the communication mix, the experiences of cultural districts identified as best practice may represent benchmark models when planning actions to promote the province. In particular, the experience of the Val di Noto points to roadshows as being a key and effective lever in pursuing the objectives of promoting and developing the Province of Benevento Cultural District. To raise awareness of the Province of Benevento on international target markets, with particular focus on German-speaking visitors, a roadshow targeting German media representatives and tourism operators will be run. In order to optimize the efforts of promotional activities overseas, the German tourist market will be bundled with the Austrian tourist market . The Austrian market can be considered similar to the German market in terms of visitor profile and buying behaviour as well as language and geographical proximity, although it does not account for a significant share of arrivals in the Province of Benevento. To this end, within the framework of the CHORD Project, a first information and promotional roadshow featuring two press conferences / events will be organized in two major cities in the target area: Vienna and Munich. The two events will be held within a few months of each other: in Vienna by the end of 2009 and in Monaco within the first six months of 2010. Communication support material will be distributed at both venues. This will include a brochure in German serving as an initial tool for raising awareness of the area. The Italian/ English language website is another important tool providing initial access to the area, and is in line with the patterns of buying behaviour identified for target visitors. Because visitors do not choose one particular cultural resource, but a tourist destination and a set of services and resources able to meet their travel needs and expectations, communication materials must give priority to promoting “places”. The brochure will present each sub-area in the cultural district by describing places and resources and providing information on the main sites of interest. Additional sections will be dedicated to locally produced food products, crafts, traditions and events. In the events section, as well as indicating when and where each event takes place, potential visitors will be directed to sources providing further information. The “how to get here” section will give visitors all the necessary travel and transport information to reach the province. As the brochure is designed to serve as a first step communication tool, it will be printed on glossy paper and will include pictures, photographs and maps. A total of one

thousand five hundred copies in Italian, English and German will be produced: size 15x21 cm, 40 pages + cover.

5.1 A model for organizing roadshows Going back to the use of roadshows as a tool for building a cultural district concept and raising brand awareness, the logistics of this kind of communication activity require careful organization and management, including a detailed schedule of events. To ensure the efficacy of the roadshows, a model was designed to act as a blueprint for planning a series of events that can be repeated at different times and in different target markets. The key stages in organizing and running a roadshow are described below.

Figure 7 Model for organizing and running roadshows

Destinations

Choose cities with international airports that can represent a cultural model for a very large surrounding area.

Targets

Specialist travel and tourism operators: - travel agencies and tour operators - journalists from publications dealing with tourism, culture, and

food and wine.

Objectives: - create a mailing list of at least 30 operators in order to ensure

at least 15 operators attend - create a mailing list of at least 30 target editors in order to

ensure at least 15 journalists and representatives of 2 media organizations (press and/or radio/television) attend.

Invitations

- Techniques: e-mail campaign informing invitees of roadshow programme and follow-up telephone call.

- Timing: send invitations at least one month before the event. - Request confirmation of attendance: no later than 10 days before

the event. - Reminder: 3 days before the event.

Format

Use the workshop format as the target is business-related. The meeting must have a strong business and professional slant and at the same time offer moments of light entertainment representative of the area being promoted.

Content - Presentation of the cultural district and initiatives being carried out in the area (events and incoming tourism organizations supporting tourists and operators).

- Distribution of promotional material (brochures and presentation folders).

- Tastings of local products and displays of traditional handicrafts.

Venue

Centrally located, easily accessible deluxe / luxury conference centres / hotels offering conference facilities.

Follow-up

- Press conference: hold an in situ press conference illustrating the results of the roadshow and invite media representatives from non-specialist radio, TV and press organizations so that coverage of the event is not confined to the specialist media. Compile a press review on the roadshow.

- Attendee recall (operators and journalists): by e-mail and telephone, in order to strengthen contacts.

Sources

• ISTAT, online statistics

• ISTAT, Capacità e movimento degli esercizi ricettivi, 2009

• EPT Benevento, Bollettino Statistico, online tourist information, www.eptbenevento.it

• Doxa, Mercury Srl, CISET, TCI, “Attrattività e immagine turistica del Mezzogiorno”, 2008

• Benevento Provincial Council Portal, Art and Tourism Section, www.provincia.benevento.it/arte_e_turismo/museo

• Archaeological Heritage Department of Salerno, Avellino, Benevento and Caserta, information and local history, www.archeosa.beniculturali.it

• Art Sannio Campania, Cultural Heritage Agency, www.artsanniocampania.it

• Campania Regional Council portal for tourism and cultural heritage, www.incampania.com

• Benevento Chamber of Commerce, list of local products, www.bn.camcom.it

• Melannurca campana PGI Consortium, www.melannurca.it

• Benevento Town Council portal, local history and tourist information, www.comune.benevento.it

• Geobiolab portal, www.geobiolab.it

• Melizzano Local Tourist Office, www.prolocomelizzano.it

• Pietraroja Local Tourist Office, www.prolocopietraroja.it

• San Marco dei Cavoti Local Tourist Office, www.smdc.it

• San Salvatore Telesino Local Tourist Office, www.prolocosansalvatoretelesino.it

• Solopaca Local Tourist Office, www.prolocosolopaca.it

• Taburno-Camposauro Regional Wildlife Reserve Park portal, www.parcotaburno.it

• Titerno Mountain Community portal, www.cmtiterno.it

• Città del Vino, www.cittadelvino.com

• Cerreto Sannita Town Council, local history and tourist information www.comune.cerretosannita.bn.it

• Cusano Mutri Town Council, local history and tourist information, www.comunecusanomutri.it

• Fragneto Monforte Town Council, local history and tourist information, www.comune.fragnetomonforte.bn.it

• Montesarchio Town Council, local history and tourist information, www.comune.montesarchio.bn.it/index.php

• Pietrelcina Town Council, local history and tourist information, www.comune.pietrelcina.bn.it

• San Bartolomeo in Galdo Town Council, local history and tourist information, www.comune.sanbartolomeoingaldo.bn.it

• San Lorenzello Town Council, local history and tourist information, www.comunesanlorenzello.it

• Sant’Agata de Goti Town Council, tourist information, www.santagatadegoti.net/turismo/turismo.htm

• Telese Terme Town Council, local history and tourist information, www.comune.teleseterme.bn.it

1

CHORD

Cultural Heritage: Exploiting Opportunities for Rural

Development


2

INDEX

1. Methodology…………………………………………………………………………………………………………………..3

2. General Description of the Region of East Macedonia – Thrace…………………………………………4

2.1: History………………………………………………………………………………………………………………………..4

2.2: Physiognomy of the Region – Basic Demographic Data…………………………………………………..4

2.3: Environment……………………………………………………………………………………………………………….6

2.4: General Economic Data………………………………………………………………………………………………..7

2.5: Services and Infrastructure of Accessibility…………………………………………………………………….8

3. Identification and Classification of the Cultural Resources of the Region of East Macedonia –

Thrace………………………………………………………………………………………………………………………………11

3.1 Archaeological and ecclesiastical monuments – Museums………………………………………………..11

3.2 Natural Heritage – sites of natural and scenic interest…………………………………………………….31

3.3 Annual traditional cultural events…………………………………………………………………………………38

3.4 Traditional Food Product - Gastronomy and Wine………………………………………………………….54

4. Cultural Poles and Synergies ..................................................................................................... 63

5. Best practices in promoting cultural heritage ........................................................................... 65

6. SWOT Analysis ........................................................................................................................... 68

7.Sources ......................................................................................................................................... 73

3

1. Methodology

The study, which is developed below haw as main target to investigate and highlight the cultural

resources, which are available to the Region of East Macedonia and Thrace, and promote them as

pillars of cultural and touristic development. These pillars van be the basis for stakeholders and

actors, public and private, which are relates to the touristic sector, in order to contribute to the

general economic development of the Region.

The methodology that we use is based in three main axes: the research upon available

information and data (studies, publications, websites, etc.), the vis-à-vis communication and

contact with the related actors and their representatives and the highlightening of those pillars,

which they are still unexploited although they are the comparative advantage of the Region.

In the beginning, a detailed research is going to be conducted, in order the available information

to be found and classified. All available studies and researches related to the theme of this study

are going to be gathered. At the same time, all available printed material will be gathered; either it

is book, or newspapers and magazine articles. At the end, members of working group are going to

search websites with relevant information regarding the cultural and touristic sector. All this

information is going to be an annex to the present study.

It’s a fact, that the available information is quite big in electronic and printed form. But at the

same time, there is plenty of information and data, which is not recorder or classified, mainly due

to the fact that the use of web as a tool in Greece remains still in low use. This gap is going to be

covered, as much as it is possible, through personal contact with public and private actors, via

personal and telephone interviews. Questionnaires also are distributed among key actors, in

order to complete missing information or refresh the existing.

At the end, through the study, we are going to highlight all these elements which can be

characterized as comparative advantage for the Region. Many of these elements are still

unexploited or less developed, and they are not an integrated part of the development process.

The unique natural scene,, the multicultural spirit of the area and the virgin areas of the Region,

untouched by the time, are some these comparative advantage which can be promoted and be

integral part of the cultural and touristic process of the Region.

4

2. General Description of the Region of East Macedonia - Thrace

2.1: History

East Macedonia & Thrace is this most ancient region in Europe. This is the home of ancient

philosophers and endangered animals, of the legend of Orpheus and the Dionysian cult.

In this region of Greece, both civilizations and cultures coexist, creating one of the most complex

regions in Greece. As such, the region is a place of diverse cultural, ethnic and religious diversity

and this is the way it has always been. There are Greek Orthodox here, but also Muslims and

numerous other minorities adding to the culturally kaleidoscopic atmosphere.

The region has been inhabited since the Palaeolithic Age. There were once ancient Thracian tribes

here, and even the Persians passed through here. This is a region of ancient empires and

provinces, of Barbarian raids and of prosperous civilizations with flourishing trade and culture.

The region was incorporated into the modern Greek state much later that other regions of Greece,

in 1920.

Today, the region is one of the most developing regions in all of Greece in terms of tourism, and

this is what makes East Macedonia and Thrace an excellent choice for travellers who are seeking

something that has authentic charm without the, often, superficial atmosphere of the more

touristy regions.

2.2: Physiognomy of the Region – Basic Demographic Data

The Region of East Macedonia & Thrace (R.E.M.Th.) is located in the very North-Eastern part of

Greece, bordering at its Eastern part with Turkey, Northern part with Bulgaria, at Western part

with the Region of Central Macedonia and at the Southern part with the Thracian and Aegean

Sea. Administratively, as a NUTS II Level, is coded as [GR11].

The geopolitical position of R.E.M.Th., has been in the past a negative factor, “contributing” to

the area’s isolation and marginalisation. Today it contributes to the region’s upgrading and

development. R.E.M.Th. organically links the European Union with the Balkan Countries & Asia

as well as with the Western shore of the Black Sea including Russia.

The Region includes two islands; the island of “Thassos” located in the Prefecture of Kavala and

the island of “Samothrace” belonging administratively to the Prefecture of Evros, both of them

with long history extending thousands of years ago.

5

Map of the Region East Macedonia and Thrace

The Region is divided administratively into five prefectures:

• Prefecture of Evros

• Prefecture of Rodopi

• Prefecture of Xanthi

• Prefecture of Kavala

• Prefecture of Drama

East Macedonia & Thrace covers a total area of 14.158 Km2 , which corresponds to the 10,4% of

the total extent of the country, as the Region’s population amounts (according to the National

Statistical Service of Greece) up to 611.067 inhabitants for the year 2001, covering 5,51% of the

country’s total population.

Population density is 43,16 inhab./km2. 59,1% of the total population live in urban centres,

while 40,9% in rural areas. 49,6% of the population are males and 50,4% females. The

demographic situation of the Region presents differentiation concerning the other regions of

Greece as far as the religious Muslim minority is concerned, which amounts approximately

120.000 residents mainly in the Prefectures of Rodopi and Xanthi.

The Region is crossed by the rivers of “Evros” and “Nestos”, it allocates lakes lagoons (most

important of them is “Vistonida” lake) and river-deltas, while in the Northern part is the

mountain of “Rodopi” which extends to Bulgaria as well. Other main characteristics are the

natural elements, especially the rich watery potential, the extensive forests, the fertile soil and the

6

mining wealth, to which the good climatic conditions, the important biotopes, the natural

landscape and the coasts can be added.

The Region of East Macedonia - Thrace is expected to be developed as the “new energy centre” of

the country, both in production, as well as in transporting and interconnection with foreign

networks. This is due to planning and implementation of the following large-scale energy

projects: Gas pipeline TGI (Turkey-Greece-Italy)-already functioning, Oil pipeline Bourgas –

Alexandroupoli, gas pipe-line Southstream, high tension networks, hydroelectric projects –some

of them already functioning - and renewable resources such as large Aeolian parks-already

functioning.

2.3: Environment

A variety of rare species of flora and fauna exists in a truly blessed environment, full of biotopes.

Large areas of the natural environment of Eastern Macedonia - Thrace Region are protected by

RAMSAR international treaty and CORINE and NATURA 2000 Community programs (the

natural ecotypes area reach 16% of the total regional area). The most important protected areas in

the region, as specified in Greek and international legislation, are as follows:

• Forests of outstanding beauty (e.g. Rodopi, Dadia)

• Straits of Nestos river

• Natural monuments (e.g. Virgin Forest of Central Rodopi)

• RAMSAR wetlands (e.g. Delta of Evros, Lake Vistonida, Porto Lagos Lagoon and Lake,

Lake Ismarida and Thrace Lagoon Complex, Delta of Nestos)

• Important bird-life regions: 8 areas in Thrace (most important of them – Dadia forest), 10

areas in Eastern Macedonia

In addition there are numerous archaeological sites all over the region and other sites of

significant cultural heritage, such as museums and monuments.

7

2.4: General Economic Data

Source: Study: “Final Proposal for R.E.M.Th. Regional O.P. 2007-2013”

The produced total GDP of the Region for the year 2003 was 6.570.000 € and constitutes the

4,23% of the national GDP. The produced GDP per Capita for the same year was 10.842 €,

constituting 76,9% of country’s average or 62,4% of EU-25 average. R.E.M.Th. is mostly a rural

area. The agricultural (primary) sector of the Region produces 10% of the Gross national product,

while the participation of the manufacturing (secondary) sector to GDP is 4,4% and the

participation of the services (tertiary) sector is 3,5%.Unemployment rate is at 10,6 % and there is

an increasing trend when the national average rises to 9,6 %.

GROSS

DOMESTIC

PRODUCT

(in mil. €)

1995 1996 1997 1998 1999 2000 2001 2002 2003

COUNTRY’s

SUM

79.927 87.851 97.235 105.773 112.686 124.388 133.024 143.386 155.427

R.E.M.Th 3.620 3.939 4.267 4.620 4.947 5.369 5.750 6.162 6.570

DRAMA 638 688 634 689 723 760 795 844 882

KAVALA 1.027 1.131 1.104 1.174 1.295 1.410 1.460 1.577 1.689

EVROS 842 911 1.156 1.255 1.324 1.480 1.529 1.635 1.765

RODOPI 518 555 650 696 771 865 976 1.057 1.112

XANTHI 596 654 723 806 834 853 990 1.050 1.122

8

GDP per

Capita

1995 – 2003

(€)

1995 1996 1997 1998 1999 2000 2001 2002 2003

ΕΕ – 25 15.510 16.286 17.144 17.917 18.797 20.106 20.849 21.535 21.771

ΕΕ – 15 18.009 18.850 19.989 20.638 21.650 23.052 23.795 24.523 24.800

GREECE 7.516 8.203 9.023 9.762 10.355 11.393 12.148 13.050 14.100

R.E.M.Th 6.117 6.618 7.130 7.682 8.191 8.859 9.475 10.160 10.842

DRAMA 6.422 6.883 6.301 6.811 7.115 7.454 7.794 8.285 8.686

KAVALA 7.454 8.149 7.904 8.357 9.175 9.969 10.325 11.177 11.995

EVROS 5.723 6.178 7.815 8.462 8.900 9.929 10.251 10.982 11.888

RODOPI 4.776 5.093 5.939 6.328 6.984 7.799 8.780 9.504 10.009

XANTHI 6.006 6.536 7.173 7.945 8.178 8.317 9.603 10.141 10.781

Source: Study: “Final Proposal for R.E.M.Th. Regional O.P. 2007-2013”

2.5: Services and Infrastructure of Accessibility

Road network: “Egnatia” Highway constitutes the most important road-construction project in

Greece, connecting all four regions of Northern half of the country. Except its trans-regional

importance, “Egnatia” is functionally part of the wider Trans-European Network. Through

Eastern Macedonia & Thrace passes part of “Egnatia” with a total length of 250 km.

The upgrade of the National road network (approximately 1250 km in the region) aims at the

development of the Region, improving the transporting capacities of the primary and secondary

sectors towards the trans-European networks as well as towards the terminal transporting nodes.

The upgrade of the provincial road network (approximately 2100 km in the region) is equally

important, as it is the basic road network that serves mainly the needs of transportation of the

primary sector. This will help considerably the development of the region, decreasing the cost of

the transport and contributing in the extroversion of the distanced regions, while simultaneously

it contributes in the improvement of road safety. Until 2001 there were few changes in the road

network length. Since 2001 there have been significant changes not only in terms of length, but

also in terms of quality.

9

The national and regional operational programs in the framework of the 3rd CSF (2000-2006)

included large scale road infrastructure projects. Among them, projects of high priority were the

completion of the “Egnatia” Motorway and its vertical axes. The completion of the above projects

is expected to be set also as a goal for the new programming period (2007 – 2013).

Railway Network: The Greek Railway Organisation (O.S.E.) is planning many upgrade actions in

the Thessalonica - Alexandroupolis axis, which include new mapping-outs, replacement of

materials of infrastructure, protection of unguarded rail crossings, etc.

Map of the railway network of Region East Macedonia – Thrace

According to the main conclusions of the “Study of Planning of Investments on Transport

Infrastructures of R.E.M.Th”, (during the new Framework of 2007-2013), the railway network of

the region in order to be competitive requires re-planning and needs to be re-constructed from

the very beginning with a total estimated length of the network preceding 115 km.

The railway line that serves Eastern Macedonia – Thrace, crosses 4 Prefectures - except Kavala

Prefecture - with 34 Railway stations and 36 stops, in a total length of 400 km network, from the

limits of Prefectures of Serres and Drama up to the Frontier station Ormenio at the Bulgarian

borders. For the time being, due to the geometrical characteristics of the railway line the trip from

Thessaloniki to Alexandroupoli (442 km) is covered in 6,5 hours. This is the main factor why

most travelling through the region is done with cars or buses. The Prefecture of Evros has the

highest passenger and freight volumes, almost over 80% of the Region’s.

Investments of the 2nd and 3rd CSF’s were oriented almost entirely on the rehabilitation of

network mainly along the backbone axis Thessaloniki – Alexandroupolis towards Turkey. The

network upgrading will be continued in the new programming period 2007 – 2013.

10

Ports: In East Macedonia-Thrace two big harbours are allocated - the one in Alexandroupolis and

the other in Kavala - and six smaller (Porto - Lagos, Keramoti, Eleftheres, Thassos-Limenaria,

Thassos-Limenas Kamariotissa- Samothrace, as well as 10 piscatorial (fishery) shelters. The new

upgraded commercial harbours of Alexandroupoli and Kavala have been characterized as

harbours of “National importance” and are included among the 13 most important ports of the

country, in relation to transport of passengers and merchandises. The second category includes

two ports in the mainland, three in Thassos and one in Samothrace.

Airports: There are two civil airports in the region: The airport “Megas Alexandros” of Kavala

which also serves the prefectures of Xanthi and Drama and the airport “Democritus” of

Alexandroupolis which also serves the prefecture of Rodopi. The upgrade and improvement of

these two airports has started during 2008.

11

3. Identification and Classification of the Cultural Resources of the Region of East Macedonia – Thrace

This Chapter presents the cultural resources of the Region. The areas resources have been

divided in four types and in five sub-areas (Prefectures of Evros, Rodopi, Xanthi, Kavala and

Drama). The cultural assets have been divided in the following themes:

• Archaeological and ecclesiastical monuments - Museums

• Natural Heritage – sites of natural and scenic interest

• Annual traditional cultural events

• Traditional food products – wine and gastronomy

Sub-section 2.1 describes the Archaeological and ecclesiastical monuments – Museums. Sub-

section 2.2 presents the sites of natural and scenic interest. Sub-section 2.3 describes the main

traditional events and festivals and Sub-section 2.4 presents the most important traditional

products of the Region. All the above resources are grouped by geographical location according to

the five prefectures of the Region.

3.1 Archaeological and ecclesiastical monuments - Museums

-Restless Trip in the Past

Eastern Macedonia and Thrace offer to the visitor a magnificent combination of places and

itineraries of archaeological and historical interest, tangible evidence of all historic periods. The

first indications of the human presence in Eastern Macedonia and Thrace are dated back to the

prehistoric times, with findings from the Neolithic Era, as well as the early Era of Iron. The

first settlements were established during the 7th century B.C. at the Thracian coastline by

Greeks originating from the islands of the eastern Aegean Sea and Minor Asia. The powerful

Odrysian Kingdom was established in the 5th century B.C. and destroyed in the 4th

century B.C. by Philip II, who incorporated Thrace into the Macedonian Kingdom. During

the Roman Empire, Macedonia was declared a Roman county in 20 B.C., while Thrace

followed in 46 A.C. The Roman emperors contributed to the development of the area, built

important cities and, most importantly, Via Egnatia (today Egnatia Odos], that connected

Byzantium with Dyrrachium. During the Byzantine times, Thrace was particularly devastated

by Slavic and Bulgarian invasions, as well as the Byzantine internal strives during the

14th century. Moreover, Thrace was the first European area that was occupied by the

Ottomans, after 1371. During the Turkish Domination, the Christians, in the beginning,

12

abandoned the cities, finding shelter at the mountains, to avoid persecutions. From the end of the

16th century and the beginning of 17th century, this was reversed, when the Christians returned

to low land, Jew refugees settled down in the cities of Macedonia and Thrace and populations

moved from other areas of Greece to Thrace. During the 18th century, trade and education

blossomed in this area. However, the fact that Thrace was so near to Istanbul, as well as the

continuous presence of the Turkish army did not allow the participation of the area in the

Revolution of 1821. The following years were marked by the claim of Eastern Macedonia and

Thrace by the Bulgarians, as well as the two Balkan Wars and the definitive loss of

Eastern Thrace after the Destruction of Minor Asia, when today's borders with Turkey and

Bulgaria were designated. The visitor will certainly discover here the historical and cultural

development of the area.

-In the Paths of Contrition

The region of Eastern Macedonia and Thrace is indissolubly connected with the historical

development of Christianity and Orthodoxy in Greece and Europe. The arrival of Paul the

Apostle at Filippi in spring of 50 A.C. marks the beginning of the spreading of

Christianity to the Western World. During the Byzantine period, 9th and 10th century,

the area blossomed as a Christian and monastic centre. The organization and the

development of the monastic state of Mount Athos, after the 10th century, had a significant

impact on the region of Eastern Macedonia and Thrace. At that times, monasteries were not only

centers of faith and worship, but carriers of Greek education and culture. Unfortunately the

successive invasions and occupations of the wider area by foreign invaders throughout the

centuries, which peaked with the three periods of Bulgarian occupation during the first half of the

previous century, led to sack, abandonment and destruction of several religious monuments.

However, the large number of religious monuments that are saved till today, Byzantine and Post

Byzantine churches in their majority, in combination with the ecclesiastical museums, the

hagiographies and the holy vessels, as well as the local events and festivals, compose an

important pole of attraction for the visitors. One may visit the religious monuments throughout

the year, drawing the visitors' interest from Greece and abroad.

13

Prefecture of Drama

-Ancient Monuments

A visit to Drama may start ideally from the Archaeological Museum, where one can find the

history of the area, as made by the first inhabitants during the Palaeolithic era. The restoration of

a Neolithic house with its household stuff has particular interest. Just 25 km from Drama, it is

worth visiting the Cave of Aggitis fountains, the settlement Piges. Other sights are the

settlements of Sitagri, Arkadiko and Platania, the ancient sanctuary of Dionysus at Kali

Vrysi and the monument of the roman times at the Platania Acropolis.

-Ecclesiastical Monuments

At the Prefecture of Drama, the monasteries of Analipseos tou Sotiros at Taxiarches,

Metamorfosis tou Sotiros at Prasinada, and St. Minas at Perichora compose a network

of pilgrimage tourism at the area near Drama. The Ecclesiastical Museum of Drama exhibits

treasures of the Byzantine and Post Byzantine period. The Byzantine and Post Byzantine

churches of this prefecture, St.Panteleimonas at Prosotsani. Agii Theodori at Xiropotamos,

Prophet I lias at Volakas, exhibit impressive woodcut temples of exceptional art.

-Museums

The Archaeological Museum of Drama covers the presence of man in the Prefecture of

Drama from the mid Palaeolithic Period (50,000 years before present) with traces of life from

Palaeolithic hunts in the caves of the source of the Angitis, up to modern times (1913). The

history of the Christian Church in Drama began during the Byzantine period and underwent

a period of turmoil. From the 14th century when the city was captured by the Ottomans until the

20th century with successive foreign occupations, the Greek Orthodox Church in Drama

constantly struggled but inspired by the blood of those faithful to the Hellenic idea it provided

succor to its followers through difficult periods. The Museum of the Cathedral of Drama,

founded during the reign of the honourable Bishop Dionysius 1st, is now housed in a recently

restored five-storey wing of the Bishop of Drama's palace on Venizelou st. In the spacious and

well-attended halls, ecclesiastical treasures of priceless spiritual and artistic value are on show.

The Museum of Natural History in Paranesti operates as a subsidiary company of

Municipal Enterprise of Development of Paranesti since October 2002. It offers in its visitors,

unique opportunity to be familiar with the impressive natural environment of Rodopi and of the

valley of Nestos. The exhibition space of Museum exceeds the 300 t.m. and it offers in the visitor

a unique occasion.

14

List of Museums and Archaeological - ecclesiastical monuments in the Prefecture of

Drama

Type Title Responsible body Description (250 characters)

Museums/History Museum of the Holy Metropolis of Drama

Holy Metropolis of Drama

The Museum of the Holy Metropolis of Drama houses priceless ecclesiastical treasures of significant intellectual and artistic value

Museums/History Forts of Lysse Within these forts the Greek army fought bravely against the German and Bulgarian divisions 6 and April 7, 1941.

Museums/History Museum of Natural History

Municipality of Paranesti

In the Natural History Museum you can learn all about natural attractions.

Religious Monuments

Museum of Religious Art, Drama

Church of Greece The museum exhibits treasures of Byzantine and post-Byzantine era as icons, sacred vessels, vestments, etc.

Religious Monuments

Convent of Analipsi Sotiros

Church of Greece

Built in 1970, is built on an older small monastery. It can be visited daily, celebrating the day of the Ascension of Christ and attracts many pilgrims

Religious Monuments

Convent of Metaforfosis Sotiros

Church of Greece The monastery is 52klm NE of Drama and constantly is constantly visited by the faithful in worship and meditation retreat

Religious Monuments

Convent of Agios Minas

Church of Greece The monastery was built in 1950 and is inhabited by nuns

Religious Monuments

Convent of Ikosifinisa

Church of Greece

The monastery of Ikosifinissa is the most important monastery of the era, at an altitude of 753 meters in a well-protected hillside of Paggeon.

Religious Monuments

Church of Profitis Ilias

Church of Greece Post-Byzantine church with an impressive wooden temple built in 1841

Religious Monuments

Church of Agioi Theodoroi

Church of Greece Post-Byzantine church with an impressive wooden temple

Religious Monuments

Church of Agios Panteleimon

Church of Greece Post-Byzantine church with an impressive wooden temple

Prefecture of Evros

-Ancient Monuments

Start your touring at Evros from Hana (Baths) and the Traianoupoli Acropolis (12 km NE

Alexandroupoli) and continue at Feres (28 km from Alexandroupoli) by visiting the Byzantine

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church of Panagia tis Kosmosotiras, the Byzantine Aqueduct, as well as the Ancient

Doriskos (5 km from Feres). Head northwards to visit the unique Silk Museum at Soufli (65

km from Alexandroupoli), and then to the impressive city of Didymoticho (95 km from Alexan-

droupoli). Visit the castle, the walls and the old town, the church of St. Ekaterini, the

mosque of Mohamed A', the ruins of Plotinoupoli, the tombs at Elafochori, Rigio and

Mikri Doxipara. Moreover, you may admire the Pythio Castle, a brilliant example of the

military Byzantine architecture, the Metabyzantine churches of Saviour Jesus, St.

Athanasios, Kimiseos tis Theotokou and the Armenian Church of St. George (Sourp

Kevork). The archaeological site of Mesimvria Zone dominates the Thracian coastline of Evros,

whereas the Neolithic settlement of Makri with the "cave of the Cyclops Polyfimos" is

of exceptional interest. At mystical Samothraki, the island of the Kabeirion mysteries, one

may visit the Archaeological Museum with its rich findings and the mould of the famous

statue of Niki, kept at Louvre, ancient Paleopoli and the Sanctuary of the Great Gods ,7

km from Kamariotissa and 12 km from Chora). The towers and the fortresses of

Samothraki are included among the most significant samples of the late Byzantine fortress

architecture in Greece.


The prefecture of Evros has to exhibit significant religious monuments, the most important being

the monastery of Panagia tis Kosmosotiras at Feres (28 km from Alexandroupoli). It is a

Basilica with dome and was built in 1151 or 1152 by the Holy Emperor Isaakios Komninos. At

Kornofolia (5 km from Soufli, one may find the women's monastery of Panagia tis

Portaitissas, a glebe of the monastery of Ivira at Mount Athos. At Soufli, one may wonder the

metropolitan church of St. Georgios, the foundations of which were laid in 1818, and St.

Athanasios with their remarkable temples, while at Didymoticho you will have the unique

experience if you visit the extraordinary religious monuments, such as the church of St.

Ekaterini and the large Mosque that was built by Mohamed A'. The Post Byzantine

churches of St. Athanasios Metaxadon, St. Panteleimonas Paliouriou and

St.Athanasios Alepochoriou are of equal importance. At Alexandroupoli, a visit to the

Ecclesiastical Museum of the Metropolis will reveal valuable exhibits, such as the icons from

the times of the Paleologi family, the tomb of Isaakios Komninos, etc. The martyrdom of St.

Glykeria (161 A.C.) refers to the ruins of Traianoupoli and there is a church dedicated to her. At

the cave of Agii Theodori you may admire the Byzantine frescos, while at Makri you will

meet the church of St. Anastasia and the women's monastery. Places of worship, as well as of

architectural and historical value, are the churches of the Armenian communities, as well

as the imposing mosques of the Thracian Muslims (particularly in Komotini and Xanthi),

as well as the megalithic tombs (such as Roussa, prefecture of Evros). At Samothraki, at the

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church of Kimiseos tis Theotokou, the shrines of five Neomartyrs, descending from the

island, are kept. At Paleopoli, you may find the ruins of the Paleochristian Basilica, which

was built in remembrance of the visit of Paul the Apostle to the island.

-Museums

The Soufli Silk Museum displays exhibits related to the production of silk. Visitors get initiated

into the preindustrial methods used in sericulture and silk industry as well as into more modern

techniques developed in the area until the mid-twentieth century. The Ethnological Museum

of Thrace has a double aim: a) to promote and preserve Thracian traditions and culture, and b)

to acquaint visitors with the particular identity of the region. The collection comprises over two

thousand five hundred objects, the older of which date back to over 320 years, while the more

recent ones are traced back to the early 20th century. The exhibits include costumes, traditional

agricultural tools, valuable cooking and confectionery objects, items of worship as well as two

pre-industrial monuments, a dye works and a sesame oil press. The historical heritage of the

region of Feres is preserved and exhibited in a privately owned building. The Folklore and

History Museum of Feres was founded in 1996 by Mr. Nikolaos Gotsis. Reflecting the

historical past of the region, the exhibits of the museum create a strong link between the past and

the present. Some of them include agricultural tools, old household utensils and local traditional

costumes. The Orestiada and Region Folklore and History of Art Museum was founded

in 1974 by the local cultural club, comprising of the following themes: a) Recent local history, b)

Rural life, c) Professional life, d) Cooking, e) Religion, f) Music. The Ecclesiastical Museum of

the Holy Metropolis of Alexandroupoli houses the collection of ecclesiastical objects that

were assembled by the temples and the abbeys of the ecclesiastical province of the town

metropolis.The main volume of objects is dated in the 18th and 19th century. Very little are the

exhibits, mainly incunabula and few icons that are dated in 15th-16th-17th century. In a beautiful

and green point of Platanotopou of Maistros (Eastern settlement of Alexandroupoli) has been

established the Museum of Natural History of Alexandroupoli (MNHA). It is a modern

building harmonised completely with the natural environment. The idea for the creation of the

Museum began from the presence of rich biotopes and protected regions in the region. The

Museum of Tradition of 'Sarakatsani' tribe is located in the area of Esimi of the

Municipality of Alexandroupolis and it was founded in order to create a place for hosting and

presenting exhibits spreading the 'Sarakatsani' tradition such as collections consisting of different

materials costumes and photographs from the life of 'Sarakatsanaioi' (nomadic) prior their social

inclusion in society of villages and cities in their present form (pre-1950). In the city of

Didimoticho, one can visit the Folklore Museum, with a quite reach collection of over 1000

exhibits in 4 floors, the Municipal Gallery that hosts painting of the famous local artist Mr

Dimitrios Nalbantis and the Military Museum, where the visitor may discover the history of

the Greek Army since its formation. Finally, in the island of Samothraki, the visitor may find

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the Archaeological Museum with findings that came into light during the 20th century in the

ancient city of Paleopolis, as well as the Folklore Museum that was recently renovated in order

to accommodate a large collection of exhibits.


Evros

Type Title Responsible body

Description (250 characters)

Museums/History House of Silk 'Tsiakiris'

House of Silk 'Tsiakiris'

Its purpose is to show and save the rich tradition of the region in silk

Museums/History Silk Museum Piraeus Bank Cultural Foundation

The museum shoes the history of silk and presents all phases and stages of silk processing

Museums/History Bouroulitis Museum

Bouroulitis Museum

The museum Bourouliti is a result of private initiative and exhibits old watches, coins, gramophones and tools from occupations which have disappeared

Museums/History Silk museum "Kourtidis Mansion"

Piraeus Bank Cultural Foundation

In this museum one has the unique opportunity to watch a representation of all stages of silk processing

Museums/History Museum of the Tradition of 'Sarakatsani'

Museum of the Tradition of 'Sarakatsani'

It hosts and present exhibits for the dissemination of the tradition of Sarakatsani

Museums/History Foklore Museum of Samothraki

Foklore Museum of Samothraki

In the island capital (Chora), a two-storey mansion of 1900 hosts the Folklore Museum of Samothrace, with various objects that comprise the cultural heritage of the island

Museums/History Folkore Museum of Nikos Gotsis

Folkore Museum of Nikos Gotsis

It is a collective wealth of objects and written evidence relating the -few years ago- lives of residents of Evros and refugees from Eastern Thrace

Museums/History Flora and Fauna Museum

Flora and Fauna Museum

The museum of flora and fauna of the prefecture of Evros, is truly unique, such as the habitat that represents

Museums/History

Historic and folklore museum of the association of friends of antiquity and cultural heritage

Historic and folklore museum of the association of friends of antiquity and cultural heritage

Alternating exhibitions of painting, photography, handicrafts, etc.

Museums/History Natural History Museum of Alexandroupolis

Natural History Museum of Alexandroupolis

The idea for creating the museum began because of the presence of the region's rich habitats and protected areas.

Museums/History

Ethnological Museum of Thrace 'Aggeliki Giannakidou'

Ethnological Museum of Thrace 'Aggeliki Giannakidou'

The Ethnological Museum of Thrace was founded to preserve the historical memory of the wider geographical region of Thrace

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Museums/History

Ecclesiastical Museum of the Holy Metropolis of Alexandroupolis

Ecclesiastical Museum of the Holy Metropolis of Alexandroupolis

It was founded in 1976. The exhibits are pictures and relics from the Byzantine and post-Byzantine period .

Religious Monuments

Holy Convent of Panagia Kosmosotira

Church of Greece

Founded in 1151 or 1152 and there is kept the sacred icon of Virgin Mary Kosmosotira.

Religious Monuments

Holy Convent of Panagia Potetisa

Church of Greece

Nunnery monastery of Mount Athos Iberians

Religious Monuments

Metropolitan Church of Agios Georgios

Church of Greece

Priceless relics inside as well as unique architecture

Prefecture of Kavala

-Ancient Monuments

At Filippi (17 km from Kavala, towards Drama), one may find the Filippi Archaeological

Site, the Filippi Archaeological Museum, and the Ancient Theatre. At a very small

distance from Filippi, one may find the Baptistery of St. Lydia, where Paul the Apostle

baptised Lydia, the first Greek Christian, as well as the prison of St. Paul. It is really fascinating

to wonder monuments of different historic periods at the same area. For the fans of cultural

events, the Filippi Festival is held every summer, from June till September, and includes plays at

the ancient theatre, as well as other events held throughout Kavala. A visit to the city of Kavala

begins from the Old City, from the Castle Acropolis, demonstrating a complete historical

image from the Middle Ages till Byzantium and the times of Turkish Domination. Important

sights are the medieval aqueduct -the marvellous Arches- and Imaret, an impressive Muslim

piece of architecture with domes, built in 1817 by Mehmet Ali, functioning today as a hotel. One

can find remarkable findings of this area at the Archaeological Museum of Kavala. At the

Municipality of Eleftheres, it is worth visiting the castle of Anaktoroupoli and the Tower of

Apollonia or the Folia Tower. Amfipoli lies near the estuaries of Strymonas River, exhibiting

an impressive archaeological site and the Archaeological Museum, where it is worth visiting the

two enceintes of the city, as well as the great Lion of Amfipoli, an impressive stone vault of the

4th B.C. century. The impressive Vranokastro and the ruins of the Monastery of St.

Georgios tou Diasoritou dominate at Paleochori. Irrefutable witnesses of the long and

brilliant history of Thassos are the island's monuments. The Old City of Thassos had two ports,

one for battleships and one for merchant ships. The ancient market of the city, the ruins of the

Dikastirio, Tholos and a Paleochristian Basilica are located in front of war port. To the east

of the markets, towards the acropolis, one may find the Sanctuary of Dionysus (5th century

B.C.) and a little further the Sanctuary of Poseidon (4th century B.C.). The uphill, specially

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landscaped, path leads to the ancient theatre (5th century B.C.) with a unique view to the sea,

which during the roman era was used as an arena. In summer it is worth seeing the plays of the

theatre. The path continues to the ruins of the Acropolis and the temple of goddess Athina

(6th - 5th century BC). The visit to the Archaeological Museum is imperative, exhibiting

remarkable findings, as the Kriophoros, Aphrodite with the dolphin, the head of

Dionysus, etc. as well as the archaeological area of Alyki, with the important ancient marble pit.


At the prefecture of Kavala, at Paggeo mountain, 35 km from Kavala, near Nikisiani, one may find

the imposing monastery of Panagia Ikosifinissas, built by St. Germanos during the 4th

Century A.C. Departing from Kavala, towards Drama, one may meet the monastery of St.

Silas and a little further the archaeological site of Filippi and the Baptistery of St. Lydia, the first

Christian baptised by Paul the Apostle in Europe in 49 B.C. The Basilicas and the octagonal

church dominate at Filippi, a place that tradition claims to be the prison of Paul the Apostle.

At Paleochori, at the impressive Vranokastro, you may visit the ruins of the monastery of

St.Georgios tou Diasoritou. The church of St. Georgios at Kavala attracts thousands of

Christians who desire to worship the shrine of the saint. At Nea Karvali, the shrine of St.

Grigorios is kept in a golden reliquary, a significant pole of attraction for worshippers. At

Thassos, one may find extraordinary interest in the monastery of St. Panteleimonas at Skala

Sotira, the monastery of Archangel Michail on the road from Alyki to Astns, the monastery

of Panagia at Maries, the Church of Panagia at the village of Panagia, the Church of

Agii Anargiri at Kallirachi and the several country churches scattered throughout the island.

-Museums

The Archaeological Museum of Kavala is one of the most important museums in Greece.

Includes findings from the Neolithic period, as objects of stone and clay, and findings of the

settlement Dikili Tash, from the Bronze Age. The Archaeological Museum of Thassos, at

Limenas, is a small but well organized museum that will lead you step - step in the long history.

Key findings from the Paleolithic to the Roman era, narrate with great care one of the greatest

civilizations of the Aegean. The Municipal Tobacco Museum of Kavala is a thematic

museum, which includes objects and archive material for the cultivation and production of

tobacco, the agricultural and commercial process, the industrial tobacco products and the exhibit

samples. The Municipal Museum of Kavala was founded in 1969 and opened its gates to the

public in 1988. Since 1988 until very recently it was housed in a fine neoclassic building that

dates back to the first decade of the 20th century. Due to renovation of this building the

permanent collection hall has been moved while the administration services have been relocated

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to the Municipal Tobacco Warehouse. In Nea Karvali (7 klm. East of Kavala) there is the

Historic and Ethnological Museum of the Greeks originating from Kappadokia. One

may find there valuable Kappadokian dressings, carpets of the famous Kappadokian school,

hagiographies, jewelry and needlecraft. The museum was awarded by the European Union as the

best European Museum for the year 1997. In 2005, the Maritime Museum was founded in

Kavala. Its purpose was to preserve, through its collection of exhibits, the maritime history and

tradition of the area.


Kavala


Museums/History Archaeological Museum of Drama

18th Ephorate of Prehistoric and Classical Antiquities

In the Archaeological Museum one can find the history of the area, as made by the first inhabitants during the Palaeolithic era. The are also many findings of the cutlural heritage of Drama from the midle Paleolithic era since 1913.

Museums/History Cave of the Springs of Aggitis


The Aggitis cave or "Maara" is located in the prefecture of Drama in Prosotsani. It is a river cave. Aggitis river crosses the entire cave which is estimated to be approximately 12 kilometers long and 400 meters of elevation.It is a unique of its kind in Greece. It is one of the few river caves and the second, as yet, longest cave in Greece. 8.5 kilometers are explored. Of these, about 2.5 kilometers are accessible. Visitors can enjoy the first half kilometer (500 meters).

Museums/History Settlement of Sitagres


One of the earliest Neolithic settlements is the prehistoric settlement of Sitagri known in archaeological research from the excavations of the English School of Archaeology and the University of Los Angeles.

Museums/History Settlement of Arkadikon


The earliest traces of human presence in the area concerning the city of Drama were presented by the butte of the area "Arcadikon", which is placed among the most important Neolithic settlements in the plain of Drama.

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Museums/History Ancient Sanctuary of Dionysos


From 1991 until 1995 several systematic excavations were conducted which revealed a rectangular, of memorial character, with fine masonry building, containing adorating information of local importance. Dionysus had worshippers in the area of 'Kali Vrysi' in ancient times, especially the last quarter of the fourth and the beginning of the third BC century.

Museums/History Monument of Roman Era


The most important colonization was made by Octavian Augustus in 30 BC Rewarding veterans, they weregiven plots of land and settled them in a vast area in Drama, in valleys, plains and mountain areas. Thus, the boundaries of Roman colonization spread up to the area of Platania.

Museums/History Via Egnatia 18th Ephorate of Prehistoric and Classical Antiquities

Via Egnatia was one of the largest military and trade routes of the ancient world.

Museums/History Roman Agora 18th Ephorate of Prehistoric and Classical Antiquities

The Roman market was built by Marcus Aurelius (161-180) and occupied the city center

Museums/History Octagon of Fillipi 18th Ephorate of Prehistoric and Classical Antiquities

Early Christian church of octagonal type

Museums/History Arcaeological Museum of Fillipi


Houses the findings from the prehistoric, ancient Roman and Byzantine era

Museums/History Προϊστορικός οικισµός του Ντικιλί Τάς


There are cultural findings of the first inhabitants of the region of Philippi in the middle Neolithic period to the end of the Bronze Age

Museums/History Ancient City of Thassos


Thassos was first inhabited during the Neolithic period by the Phoenicians. The colony of Thassos was founded the seventh century. BC in the north from people of the island of Paros.

Museums/History Ancient Agora of Thassos


The island had considerable power and had commercial relations with the whole Greek world

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Museums/History Sunctuary of Dionysus in Thassos


The relief and the gate is of the 6th or the 5th BC century

Museums/History Sunctuary of Poseidon


In the Museum there is an inscription that says the ritual of worship.

Museums/History Ancient Theatre of Thassos


The ancient theater of Thassos transformed to an arena by the Romans.

Museums/History Ruins of Akropolis of Thassos


It seems medieval, but there were also found ancient ruins dating back to the 5th BC century.

Museums/History

Temple of Athena, patron goddess of Thassos


It dates back to the 6th to 5th century B.C.

Museums/History Archaeological Museum of Thassos


An incredible collection of key findings from the Paleolithic to the Roman era

Museums/History Ancient quarry of Thassos


Their exploitation took place from the 6th century B.C. to the 6th century A.C.

Museums/History Archaeological Musem of Kavala


The museum contains findings from the Neolithic era, the Neapolis and Amphipolis

Museums/History Municipal Tobacco Museum of Kavala

Municipal Tobacco Museum of Kavala

Includes objects and archival material for the cultivation and production of tobacco.

Museums/History

Historical and Ethnological Museum of the Greeks of Cappadocia

Historical and Ethnological Museum of the Greeks of Cappadocia

Exhibits include precious costumes, carpets, paintings, jewelry, embroidery, etc from Cappadocia

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Museums/History Maritime Museum of Kavala

Maritime Museum of Kavala

Σκοπός του είναι να περισώσει µε την συλλογή των εκθεµάτων την ναυτική ιστορία και παράδοση του τόπου

Religious Monuments

Holy Convent of Ipapanti

Church of Greece The Holy Convent is situated at the foot of Mountain Paggeo

Religious Monuments

Holy Convent of Panageotissa


Religious Monuments

Holy Convent of Agios Dimitrios


Religious Monuments

Baptism place of Agia Lydia

Church of Greece The first Christian that was baptised in the European Continent

Religious Monuments

Church of Agios Georgios

Church of Greece The shrine of the saint attracts many visitors

Religious Monuments

Church of Agios Grigorios

Church of Greece A golden shrine of the relics of Saint Gregory is kept in the temple

Religious Monuments

Holy Convent of Agios Panteleimon

Church of Greece The first solitary lodgings around the chapel of Agios Panteleimon seems to be built early last century

Religious Monuments

Holy Convent of Archangelos Michail

Church of Greece Dependency of Archangelos Michael Monastery

Prefecture of Rodopi

-Ancient Monuments

Start your touring of the prefecture of Rodopi from the city of Komotini (56 km from Xanthi, 65

km from Alexandroupoli). Visit the Archaeological Museum, with its archaeological findings

of rare historical value and beauty; one may distinguish the solid gold bust of Septimios

Seviros, the anaglyphs of Thraka Ippea, the mask of Dionysus from the temple of

Maronia, etc. Furthermore, you may visit the Byzantine wall, the cathedral of Kimiseos

tis Theotokou, the Geni Mosque and the Eski Mosque, the Folkloric Museum, hosted at

a renovated mansion of the 19th century and Imaret (Poor House), hosting the Ecclesiastical

Museum. At Maronia (30 km from Komotini), one may wonder the ancient theatre, the

sanctuary of Dionysus, a splendid mosaic floor, parts of the Maronia walls, the

Archaeological Collection of Maronia, whereas the archaeological findings at Synaxi are

also significant. On the road from Maronia to Proskynites, one may meet the Cave of the

Cyclops (Maronia Cave), with a rich nature decor consisting of stalagmites and stalactites, that

local tradition, as well as at Makri, has connected it with the Cyclops Polyfimos, as well as the

cave of Strymni, which was inhabited since the first years of the Era of Copper. Near Sapes (28

km from Komotini) visit the ruins of the roman baths at Arriana, the roman bridge at the

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village of Arisvi, the Sanctuary of Thraka Ippea at Nea Santa. The prehistoric settlement

of Papadimi, Maximoupoli (Mosynoupoli), the archaeological site of Anastasioupoli

(Peritheorio), the Papikion Mount, once an important monastic centre, the Macedonian

tomb at Symvola, the Byzantine castle of Gratini, the single-space Byzantine church at

Paterma are only few of the monuments, of unexceptionable archaeological interest scattered

throughout the Prefecture of Rodopi.


At Komotini, it is worth visiting the metropolitan church of Kimiseos tis Theotokou, a

prominent example of ecclesiastical architecture of the 19th century and the

Ecclesiastical Museum, an imposing building that operated during the Turkish domination as

a Poor House (Imaret). One of the largest religious festivals of Northern Greece is held at the

monastery of Panagia Faneromeni / Vathyrryaka, where the miraculous icon of Panagia

is kept. At the slopes of Mount Papikion, there are ruins of multi-coloured floors, frescos, a

catholic monastery and other buildings, examples of the robust monastic state from the 11th till

the Uth century, where historic persons became monks. A visit to the newly-built monastery of

St. Maximos tou Kafsokalyviti, to the north of Sostis is imperative, as well as to the

churches of St. loannis Prodromos, Kimisis tis Theotokou and the Basilica of St.

Charalambos at Maronia. At Synaxi, ruins of a monastery dated back to the 9th -

12th century have been found, built in the place of a Basilica dated back to the era of the empire

loustinian.

-Museums

The Archaeological Museum of Komotini was inaugurated in 1976. It covers exhibitions for

the time from the Neolithic up to the Byzantine period. Objective of the exhibition was to present

selective and representative discoveries from the most important archaeological areas, which can

offer to the visitor all the essential information on the prehistory and the history of Thrace of the

Aegean. The Ecclesiastical Museum of the Holy Metropolis of Maroneia and Komotini

houses the collection of ecclesiastical objects (icons, ornaments, holy vestments, manuscript and

books) which was assembled by the temples of the ecclesiastical province of the familiar

Metropolis as well as by the donations of the refugees which settled down in the region of

Komotini. The appearance of plastic and the change of socio-economic conditions in the decades

1950 and 1960 placed the basketry in orbit of decline, so that it has disappeared from a lot of

traditional centres. The Museum of Basket Knitting of Roma was founded and is managed

by the Company Thrakiki. The Folklore Museum of Komotini belongs to the Educative

Group of Komotini and operates since 1962. Since 1989 it is housed at the “Peidi” mansion-house

which is a characteristic sample of the local popular architecture and was exemplarily restored.

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Through his exhibits spurt the liveliness and the beauty of the Thracian art, of the cities and of the

countryside. The Museum of «Constantine Karatheodory» was founded in 2009, it is housed

in a two-store neoclassic building in the centre of the city (opposite to the archaeological

museum) and it hosts tens of important documents and personal items of such a great Thracian

mathematician.


Rodopi


Museums/History Archaeological Museum of Komotini


The archaeological museum inaugurated in 1976. It covers exhibitions for the time from the Neolithic up to the Byzantine period

Museums/History Komotini Folklore Museum

Educative Group of Komotini

The Folklore Museum of Komotini operates since 1962. Through his exhibits spurt the liveliness and the beauty of the Thracian art, of the cities and of the countryside.

Museums/History Ecclesiastical Museum of the Holy Metropolis of Maroneia and Komotini

12th Ephorate of Byzantine Antiquities

Houses the collection of ecclesiastical objects (icons, ornaments, holy vestments, manuscript and books) which was assembled by the temples of the ecclesiastical province of the familiar Metropolis as well as by the donations of the refugees which settled down in the region of Komotini

Museums/History Museum of Basket Knitting of Roma

Company Thrakiki

The Museum of Basket Knitting of Roma was founded and is managed by the Company Thrakiki

Museums/History Yeni Mosque Mufti of Komotini

Yeni Mosque is the oldest mosque in Komotini, which was built in 1585

Museums/History Eski Mosque Mufti of Komotini

Eski (old) Mosque is the largest Mosque, which was built in the Ottoman Empire

Museums/History Ancient Theatre of Maronia


At Maronia (30 km from Komotini), one may wonder the ancient theatre, the sanctuary of Dionysus, a splendid mosaic floor, parts of the Maronia walls, the Archaeological Collection of Maronia, whereas the archaeological findings at Synaxi are also significant.

Museums/History Temple of Dionysus in Maronia


4th century B.C. Worship of the ancient god.

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Museums/History Cave of Strymni


Located a short distance from Ismaros

Museums/History Imaret (Poor House) 15th Ephorate of Byzantine Antiquities

It was used as an administrative and military center of the area and usual station of the imperial troops on the main road from Istanbul to the West.

Museums/History Roman Baths


Roman bath (2nd-3rd century A.C.) on which it was created later a cemetery

Museums/History Temple of Thraka Ippea


Anaglyphs of Thraka Ippea (Thracian Horseman) which is located in Neas Santa.

Museums/History Settlement of Maximoupoli (Mosynoupoli)


It is a castle which had been used many times by Vasileios Bulgaroktonos in his campaigns against the Bulgarians.

Museums/History Archaeological site of Anastasioupolis


It is a wall which was carrying water to the city and prevent its passage from the valley of Xanthi to Komotini and vice versa.

Museums/History Byzantine Castle of Gratini


A castle and a town from the 14th century

Museums/History Byzantine church in Paterma


Byzantine church of the 11th - 12th century

Museums/History Museum of "Constantine Karatheodory"

It was founded in 2009, it is housed in a two-store neoclassic building in the centre of the city and it hosts tens of important documents and personal items of a great Thracian mathematician.

Museums/History Chana of Traianoupolis


The most remarkable building is Hannah, a rectangular building from the second half of the fourth century, utilised as a hostel. Today there is kept the Traianoupolis Arcaeological School.

Museums/History Sunctuary of the Great Gods


The sanctuary was dedicated to the worship and the performance of the Mysteries of the Great God that radiated during the Greek and Roman antiquity.

Museums/History Cyclops Cave


Cyclops Cave is a small cave separated in two spaces.

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Museums/History Neolithic Settlement of Makri


Houses with floors, walls, pile, stoves, fireplaces

Museums/History Akropolis of Traianoupolis


The hill of Agios Georgios was the place of Akropolis of Traianoupolis

Museums/History Byzantine Aquaduct


At the turn of the road to Feres, along the ancient river Samia, appears the Byzantine aqueduct (built eight hundred years ago) carrying water from distant sources in the settlement of Moni

Museums/History Ancient Doriskos


An ancient strategic bridgehead in the northeastern Aegean, which was identified with all the major historical events of ancient Greece.

Museums/History Didymoticho Castle


Castle Didimoticho was maintained at great length, with 24 towers, some of whom have Byzantine monograms of personalities of the era and decorative and symbolic patterns

Museums/History Didymoticho Walls


The walls of Didymoticho which surround the highest of the two hills of the city have a length of 1,800 meters and towers of various shapes

Museums/History The Great Temple of Moameth Α΄


The temple was founded from Moameth A' (1413-1421) near the highway Traianoupoleos - Adrianople.

Museums/History Ruins of Plotinopolis


Built by Traian in honor of his wife Plotinus and played a very important role at the time of the Byzantine Empire.

Museums/History Burial Monument of Elafochori


The "Thracian" underground tomb lies at a low hill at the north end of the small village of Daphne, near Elafochori.The monument refers to the macedonian type of tombs, but shows some particular morphological characteristics, like all the contemporary built tombs in Thrace.

Museums/History Burial Monument of Rigio


Thracian Tomb in the settlement of Rigio

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Museums/History Burial Monument of Megali Doxipara


With the excavation there were found many objects accompanied the dead in the 'other world'

Museums/History Pythion Castle


Fortification wall of the 14th century. Lies at the foot of Eastern Rhodopi Mountain and in front of the Evros River Valley.

Museums/History Archaeological area of Mesimvria-Zoni


Mesimvria-Zoni was an ancient Greek city of Thrace on the coast of the Thracian Sea.

Museums/History Arcaeological Museum of Samothraki


Includes: restored architectural buildings of the sanctuary, restored architectural sculptures, coins from the temple, sculptures, miniatures, pottery from the sanctuary and the ancient city, findιngs from the cemeteries, signs

Museums/History Palaiopolis of Samothraki


The ancient city was built in 700 BC near the Temple of the Great Gods or Temple of Kaviri.

Religious Monuments

Church of Agia Ekaterini 15th Ephorate of Byzantine Antiquities

It was built approximately shortly before 1350 and was a funerary chapel

Religious Monuments

Holly Church Kimiseos tis Theotokou

Church of Greece The church is a basilica of unique architecture

Religious Monuments

Ecclesiastical Museum of the Metropolis of Maronia and Komotini


The Ecclesiastical Museum of the Metropolis of Maronia and Komotini houses the collection of ecclesiastical items

Religious Monuments

Holly Convent of Panagia Faneromeni/Vathiriaka

Church of Greece There is placed the miraculous icon of Virgin Mary

Religious Monuments

Complex of Convents of Papikion Mount


Known monastic center during the Byzantine period.

Religious Monuments

Convnent of Osios Maximos Kausokalivitis


Known monastic center during the Byzantine period.

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Religious Monuments

Holly Church Kimiseos tis Theotokou, Maronia

Church of Greece Post-Byzantine church with great icons and carved wooden screen

Religious Monuments

Holy Church of Agios Ioannis Prodromos

Church of Greece Post-Byzantine church with great icons and carved wooden screen

Prefecture of Xanthi

-Ancient Monuments

Continuing our travel to the prefecture of Xanthi, you will arrive at famous Avdira (22 km from

Xanthi), the fatherland of Dimokritos, Protagoras and Lefkippos, where one may visit

the archaeological site and the Archaeological Museum.At Stavroupoli (26 km from

Xanthi), visit the Macedonian Tomb, and then loniko, the Castle of Kalyva, one of the

fortresses of the Paranesti region built by Philip II. At the community of Thermes, one

may find the anaglyph of Mithras.


At the prefecture of Xanthi, the picturesque church of the monastery of St. Nikolaos is built at

an island southwards the Vistonida Lake, a glebe of the Monastery of Vatopedi at Mount Athos.

At the city of Xanthi, the churches of Akathistos Ymnos and St. Irini distinguish. To the

north of Xanthi, at a small distance from the centre of the city, within the boundaries of the

periurban forest, on the road to Stavroupoli, one may find the monasteries of Panagia

Archaggeliotissa, hosting an ecclesiastical museum which exhibits heirlooms, icons, holy

vessels, etc, Cathedral of Xanthi, of Pammegiston Taxiarchon, hosting the Ecclesiastical

School, and of Panagia tis Kalamous. At Avdira, one may visit the church of St. Paraskevi,

a building of 1700 with interesting frescos and significant woodcut temples. At Genisea there is a

mosque of significant historical and religious value.

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-Museums

At the Archaeological Museum of Avdira are exposed objects that were found in the city and

the cemeteries of ancient Avdira. The exhibition covers the time period from the 7th century. B.C.

up to the 13th century A.D. The exhibits are presented in three main units: public life, private life

and mortuary customs, which are subdivided in individual thematic groups. The Ecclesiastical

Museum of the Iera Mitropoleos Xanthi and Peritheoriou is accommodated in the

eastern wing of the Abbey of Panagias Archaggeliotissas. The abbey is found north-east of Xanthi,

over the district of Samakov and was founded during the Mid-Byzantine period. The collection of

icons and other heirlooms of the Ecclesiastical Museum commenced in the beginning of the '60s

from Antonio the former Metropolite of Xanthi. The heirlooms emanate either from the

monasteries of the area or from the parish temples. The Folklore Museum of Stavroupolis

(P. Xanthi), was founded in 1994 after private initiative of Stavros Karampatzakis, who for many

years collected in his traditional cafe of the village various objects, samples of old-time season

and everyday routine, that fell in disuse because of the rapid growth of the industry and the

technology. The Folklore Museum of Xanthi is located in the Old City and is housed at the

“Kougioumtzoglou” mansion-house near the square of Metropolis. It is one of the most

representative examples of concrete typology of residences, that began to be constructed in the

city of Xanthi the last period of the Ottoman domination, from 1830 onwards. The Museum

and Academy of Child Art of Xanthi, which constantly has been enriching its exhibits since

2000, hosts more than 150.000 paintings, handmade dolls and fairytales that 350.000 children

from 140 countries have created and is highly respected by bodies and organizations from abroad.


Xanthi


Museums/History Archaeological Museum of Avdera

31st Prehistoric and Classical Antiquities

In Avdera Archaeological Museum objects found in the city and the cemeteries of ancient Abdera are exposed.

Museums/History Macedonian Tomb in Stavroupolis

31st Prehistoric and Classical Antiquities

The tomb of Stavroupolis is the largest, best preserved and most impressive Macedonian tomb in Thrace.

Museums/History Kalyva Castle 31st Prehistoric and Classical Antiquities

The Fortress is located on top of the hill Kales (Castle) at 627 m altitude, 4 km SE of abandoned village Kalyva. Its position is strategic because from that point the valley of Nestos may be well controlled

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Museums/History Folklore Museum of Stavroupolis

Municipality of Stavroupolis

The Folklore Museum of Stavroupolis was founded in 1994 following a private initiative by Stavros Karabatzaki

Museums/History Folklore Museum of Xanthi

Municipality of Xanthi

The museum's collection includes artifacts from the heyday of urban life in Xanthi and exhibitsthat characterize the daily life of rural dwellers

Museums/History Folklore Museum of Avdera

Municipality of Avdera

Visitors can admire the old rural way of life through an exhibition that presents agricultural tools, household utensils and furniture of that era.

Museums/History

Ecclesiastical Museum of the Holy Metropolis of Xanthi and Peritheorion

Church of Greece Η Συλλογή των εικόνων και των άλλων κειµηλίων του Εκκλησιαστικού Μουσείου συστάθηκε στις αρχές της δεκαετίας του ’60

Museums/History Child Art Museum and Academy

Since 2000 it is continuously enriching the material with paintings, handmade dolls and fairytales written by children

Religious Monuments

Holy Convent of Agios Nikolaos in Xanthi

Church of Greece It is built on a small island inLake Vistonis and dependency of Vatopedi monastery of Mount Athos

Religious Monuments

Holy Church of Akathistos Ymnos

Church of Greece The temple was rebuilt during the period 1860-1861

Religious Monuments

Holy Convent of Virgin Mary Archageliotissa

Church of Greece An Ecclesiastical Museum operates in it

Religious Monuments

Holy Convent of Pamegisti Taxiarches

Church of Greece There is housed the school of Church of Virgin Mary of Kalamous and Agia Irene

Religious Monuments

Holy Church of Agia Parakevi

Church of Greece The church was rebuilt in 1845

3.2 Natural Heritage – sites of natural and scenic interest

In the Region of East Macedonia and Thrace there are four of the total eleven wetlands of

international importance, that our country has include to the list of Ramsar Convention. During

the ancient years, Region of East Macedonia and Thrace was covered at 80% from forests

approximately. Nowadays, despite the great forest destructions, the percentage it’s still high

mainly on mountainous areas and it is up to 55% per prefecture.

Prefecture of Drama The Prefecture of Drama lies on the northeastern edge of Greece on the border with Bulgaria. In

terms of natural environment it is the richest prefecture. The Rodopi mountain range to the

north, the Menikio and the Orvilos range to the west, Mount Pangeo to the south and the Lekani

Mountains to the east surround it. The mountainous massif, which dominates the horizon, is

Falakro, which is known as the "mountain symbol" of Drama.

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The prefecture of Drama is one of the prefectures in Eastern Macedonia. Its area is 3,468 square

kilometers and its northern borders coincide with the Greek Bulgarian border. It is a

mountainous prefecture, since 70% of its area is covered by the southern peaks of the mountain

range of Rhodope. The prefecture and its circumference are dominated by the following

mountains: Falakro (2,232m), Menoikio (1,963m), Orvilos (2,212m), Pageo (1,956m) and the

mountains of Lekani (1,260m). Two plateaus are formed by this mountains, the valley of Drama

on the southwest of the prefecture (altitude 115m) and the basin of Nevrokopi on the northwest

(altitude 560m). The prefecture is diagonally crossed (direction SE) by river Nestos (234 km),

which enters on Greek soil in the municipality of Kato Nevrokopi, forming the natural border

between Drama and the community of Sidironeri and, after adorning with its flow the

municipality of Paranestio, continues on the Thracian Tempe in its course towards the Aegean

Sea. Small smaller (just 40km) but of particular significance for Drama is the River Agitis

The products cultivated are mainly cereals, cotton and tomatoes. However, tobacco, grapevines,

fruit and vegetables are produced in mass. Among the most well known products of the area are

beans and potatoes from Kato Nevrokopi while the cultivation of vines in recent years has

acquired a new dynamism with already well-known wines from the area achieving international

recognition.

The breeding of animals plays a significant role in the prefecture with the main form of farming

being done by families on small traditional farms. The animals bred are mainly wild sheep,

bovines and pigs yet nowadays, modern farming units are now producing dairy products of

excellent quality.

However, in a prefecture the greatest part of which is covered in forests, it would be difficult for

forest products to be missing from the list of what comes out of Drama. The area has the richest

expanses of forest in Greece. The main forestry products that come from the forests are spruce,

pine, beech, oak and poplar timber, which is almost exclusively absorbed by local timber

industries.

The largest source of revenue in the prefecture, though, is marble. Today the marble industry is

one of the basic elements in the development of the area. Marble mining and respective industry

is now, among the largest and most modern in the country. Establishement in the area is due to

the exporting as far a field as Arab countries, Europe, the USA and Japan. The prefecture's

subsoil also contains valuable mineral wealth in the form of industrial minerals of which among

the most important are the manganese deposits in the foothills of Mount Falakro, the uranium

deposits and other industrial minerals in the area of Paranesti and the lignite fields, which have

been identified in the area around Mavrolefki.


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The Prefecture of Kavala is situated between two rivers, Strymonas and Nestos, which are a

source of life for the area, while they stand out for their biodiversity and natural beauty. The

peaks of Mount Paggeo, along with the mountains of Lekani, rise gloriously to the vastness of the

blue sky, sometimes snow white, sometimes all green. The landscape is completed with the wild

beauty of the jagged coastline and the light blue sea.

Thassos, the northernmost island of Greece, surrounded by rich vegetation, its numerous clean

organized or secluded beaches covering a distance of 115 kilometers, its tourist substructures and

history, the opportunities offered for sea sports and off-the-road activities, the sights and the

savoury delicacies is a dear and special destination for holidays.

The city of Thassos or Limenas is the capital of Thassos. It is a modem, international tourist

center and provides all the means for a comfortable way of living.

The island's sea transport is covered by the ports of Limenas, Prinos, Skala of Kallirachi and

Limenaria. At all the maritime housing estates there are hotels, rooms to let and all the necessary

facilities for dining, entertainment, purchases, transport and health for the pleasant sojourn of

the visitors.


The prefectures of Xanthi, Drama, Kavala, Rodopi and Evros consist part of the Eastern

Macedonia and Thrace Prefecture, which is located at the northeast side of Greece. Capital of the

prefecture is Xanthi.

Nestos River flowing between its territories, Vistonida spreading proudly its blue waters and its

rich history emerging from the ancient or traditional settlements, the prefecture of Xanthi is an

ideal destination for excursions and tours. It borders with Macedonia and is the gateway to the

geographical district of Thrace. Its residents are occupied with agriculture, livestock, forestry and

tobacco cultivation, while near the city of Xanthi, the industrial sector is quite developed.

Many are the options open to anyone who visits this blessed place.

The Old Town with its traditional and paved streets and well built mansions, monasteries, built

between the green mountains of the Prefecture, Nestos river and lake Vistonida, with the virgin

forests and rich flora and fauna, the archaeological site of Avdira, home country of Democritus

and of many other people of culture, but also the mountainous region of the prefecture, with

pomakochoria and the special historical and folkloric diversity, consist only a small sample of

what visitors can enjoy here. Various are the activities and the folklore and cultural events

organized in the region throughout the year and thus provide an opportunity for entertainment

and a better acquaintance with the place and the traditional lifestyle. Traditional tastes of

Pontiacs, Thrakiotes, Sarakatsanoi, Cappadocians “getting married” with Asia Minor, Muslims

and Pomaks create a great variety of high quality gastronomic delights. A unique place with

unique natural beauty, rich history and a particular cultural identity shaped by the diverse

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influences through the passing of the years, invites you to explore it and promises you an

unforgettable experience and unique pleasures.

Prefecture of Rodopi The region of Rodopi is by its geographical position a privileged place, since it constitutes an

important internal stop on the main communication between Thessaloniki and Alexandroupoli

but also a main road passage from the rest of the European countries towards Turkey and Asia

generally. The completion of the Egnatia Road in its biggest part has already upgreated the road

communication towards Evros and the eastern boarders and also towards Thessaloniki. The

vertical communication road in junctional points of the Egnatia Road, which have been studied,

will enlarge the road network towards the northern boarders and will facilitate the way out

towards the Aegean sea.

The mountainous zone of the region, which is traversed by a European walking climbing passage

E6, gives the visitor opportunities of activities in the virgin nature, a healthy environment of rare

beauty and a variety of flora and fauna. From the mountainous mass of Rodopi originate

impetioustornants (Asprorema, Trauos, Lissos, Kompsatosand other smaller ones) which flow

through the flat plains and into the Aegean sea. The forestry production is an important factor of

the economy.

The flat land of Rodopi is a rich place with different rural cultivations (wheat, corn, cotton,

beetroot, sunflower, tobacco etc.) and stock-breeding. The local economy is actually based on its

wealth productive resourses initial sector. In the second sector there has been lately a positive

development with an increase of the processing industry. The development of the local rural

production reaches only 58%. Many traditional products (garlic, onion, natural spices) are usually

sold fresh without any processing or packaging. The market, the services and the manufacturing

(third sector) come second in importance just after the initial sector.

Prefecture of Evros

Evros is something different. Something that reminds of old Greece, long from the “classic

picture” that the advertised frequently tourist centres present.

A place of many centuries Historical course, with an important expedient to the development of

European culture.

Evros is acquaintance for the two National Parks of Dadia and Delta. However the region does not

only have those to demonstrate. It is also offered for every traveller-hiker. Here where legends

and traditions blend with historical elements, while many cities and villages constitute live

monuments of History.

The region is offered for mountain bicycle, driving 4x4, walk in engraved or full of grass paths

that people and goats follow for centuries that lead to all sorts of remnants of the past, as well as

to locations of extreme natural beauty. If you are very quiet and little lucky you will see animals

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and birds free in their natural environment.

The region is dowered with four great goods: its natural position, the marvellous nature that

combines mountain, plain, river, the rich historical past and her people. One impressive coast-

line, of many kilometres of length offers to the worshipers of the sea, Northern Aegean in all its

natural variants.

Evros is, without doubt a splendid place for holidays. Impressive mountains and rivers, forests

and soft hills orders, lakes and lagoons, national parks and protected regions, wild life, rich fauna,

rare biodiversity.

In a distance of 20 klm from Alexandroupoli in the borders with Turkey, the river Evros shapes in

extent of 200 thousands acres, an ecosystem of international importance for the “chicken” fauna.

In the wetland of delta 316 species of birds have been recorded. In those a lot of aquatic and par-

aquatic species, predatory, herons, pelicans and seabirds are included.

In between them a lot of rare species like Nano-duck, Lepomyta and Stiktaetos. For centuries, the

river delta constitutes one of vital importance, migratory station in the distant journey of par-

aquatic birds from northern Europe to Africa and back. It also constitutes an important place of

wintering for innumerable aquatics that seek in its humid lands, favourable living conditions.

Here the limits of the Asiatic and European fauna, blend into the deltaic landscape composes a

mosaic of biotopes that is graded by sweet water of the river as well as the salty of the sea. The

wetland of delta with the above forests, the humid meadows, the reeds thicket, the lagoons and

other biotopes compose a landscape of unique beauty that charms the visitor. The rare and rich

biodiversity includes it in the wetlands of international importance that are protected from the

convention RAMSAR.

Samothrace is located in the northern Aegean Sea and it is the northernmost island of Greece. It

is accessible only by boat. A frequent ferry boat service either from the port of Alexandroupolis or

from the port of Kavala takes you to the central port of Samothraki named Kamariotissa.

Samothraki has kept a traditional atmosphere and has protected its natural environment, as the

island has not been affected by build-up projects and touristic and entertainment facilities. As a

result its most special characteristics are pure nature and picturesque lands. The natural

landscape of the island includes impressive waterfalls and running water, dense forests, imposing

mountains and of course the crystal clear sea, rich in fish.

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List of Natural Heritage in the Region of East Macedonia - Thrace

Sub-Category / Type

Resource / Institution

Brief Description (250 characters) Prefecture Website

National Forest Park of Dadia-Lefkimi- Soufli

Management Body of National Forest Park of Dadia- Lefkimi- Soufli

"The National Park of Dadia-Lefkimi-Soufli is located at the southeast end of the Rodopi Mountain in the prefecture of Evros, in the crossroads that these two continents meet and is geophysical considered as a place where many species of the Balkan peninsula, of Asia and Europe’s flora and fauna flourish. Its position along one of the most important immigration corridors- routes of birds of Western Palearctic ,-(geographic area that includes Europe from the Arctic Circle and the Atlantic to the Caspian Sea and the Urals, as well as the Middle East and North African countries)-, makes it one of the few areas of Europe where so many different kinds of live birds of prey live together , and where are simultaneously answered three out of the four species of vultures (black vulture, griffon vulture, Egyptian vulture) in Europe. The old forests, rocky peaks, meadows and fields scattered in the forest and a lot of streams with rich riparian vegetation offer plenty of suitable habitat for nesting and food finding.

EVROS www.dadia-np.gr

Delta of Evros Management Body of Delta Evros

"In the south-eastern utmost of Evros prefecture, in the borders with Turkey, Evros river forms an extensive delta of international ecological importance, with a total extent of 188 sq. km. Evros River is the second in size river in Eastern Europe and is mostly characterized by the debris that carries and deposits between Alexandroupolis and Enos. Evros River springs from the Rila Mountains in Bulgaria in the south of Sofia. It crosses its basin of flow between the mountain ranges of Rodopi and Emos where it also accepts numerous of tributaries. Near Adrianople, it accepts its main tributaries Tounza from the north and Arda from the west, while near the waters of Didymoteicho – accepts-Erythropotamos from the west and Ergina from the east . Evros River is the largest of the Balkan Peninsula and is characterized by large volumes of water and sediment transported to its estuary. The river’s total length is 528 km, of which 310 km are in Bulgaria while 218 km down the Greek border with Bulgaria and Turkey. The total river basin of flow covers an area of 53,000 sq. km.

EVROS www.evros-delta.gr

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Rodopi Mountain Range

Management Body of Rodopi Mountain Range

The mountainous region of Drama and Xanthi is covered by part of the Rodopi Mountains, the second longest after the Pindos- mountain range of Greece. Rodopi ,- a natural boundary between Greece and Bulgaria-, constitutes one of the most precious systems of the Balkan Peninsula and Europe as well. Its mountainous volume,a silent witness of the cosmogonic fight between the liquid and solid element, lived much of the eventful geological history of our country. For millions of years has accepted geological and climatic changes leading to the formation of isolated, smaller or larger habitat areas of particular ecological, botanical and zoological interest. The most extensive and productive forests in Greece, the unique in Greece forest of Simida, the undisturbed natural ecosystem of the Virgin Forest Fraktos, the forest of Tsikla and Chayntous, the variety of vegetation types, the typical woodland fauna of forests, the presence of many animals and plants give the mountainous region a particular and distinguishable character.

DRAMA www.fdor.gr

Delta of Nestos – Ismarida - Vistonida

Management Body of Delta Nestos – Ismarida Vistonida

"The wetland complex of the National Park is one of the most important in Greece, because of its large surface area and its high biological, aesthetic, scientific, physical and educational value. The purpose of the National Park is the effective protection of habitats and rare species of flora and fauna inhabiting and breeding in the region. The Nestos Delta Management Agency Vistonida-Ismarida is a legal entity under private law, anon-profit organization established in April 2003 by JMD Ministries of Environment, Agriculture and Development, as a statutory body of management of the National Park of Eastern Macedonia and Thrace

XANTHI www.fd-nestosvistonis.gr

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3.3 Annual traditional cultural events

Region of East Macedonia and Thrace is a unified cultural area, where every prefecture or even

smaller geographical area or social group, has specific unique characteristics. And the cultural

activity of the Region, either it is related to day-to-day life, or it is revival of old customs, is really

significant and it is an integrated part of the social life and potential polar of touristic attraction, if

it is dully developed. On this area and its activities, great part of the Greek history it is visible,

either coming of what is considered as Greece nowadays, either from the outgreek Hellenism. All

these elements, in accordance to the geomorphologic characteristics, are consist of an image

which can be promoted and be part of the touristic development process of the Region.

Prefecture of Drama is one of the prefectures of the Region of East Macedonia and Thrace and

its capital is the city of Drama.

The area of Drama is mainly mountainous, apart from the valley of Neurokopi and the plain of

Drama (Prosotsani – Doxato), and it is the natural ending of the Aimos Sierra to the North and

the Aegean Sea, through the valley of Philippoi at the South. The geomorphology of the area

justifies the “interest” of moving populations to inhabit the area from the Oldcristian era.

Drama is the area, form where Byzantines are going to pass through, Maniakes and Latins. Also,

the area is going be passed under Ottomans administration, even during their first period of

presence in European territory. Gipsy populations coming from the internal of Aimos, Vlachoi

and Vlachospeaking populations from Ipeiros, people from Ipeiros and Thessalia and later Slavs

from the North will try to occupy the area through decades.

All these populations will carry with them their own customs and habits, like in the past, and

having the same needs, under the pressure of the same events, they are going to act in a similar

way and in parallel, sometimes in exactly the same way. In many cases mosques will coexist by

churches or churches are going to be transformed to Muslim mosques.

After the end of the war on 1922, Turkish and Bulgarian populations will abandon the area. And

in their position is going to come by Greek emigrants coming from Black Sea, East Thrace and

Minor Asia, while the last two decades the population is going to be refreshed by the Greek

resetllers from the ex Soviet Union.

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The emigrants were established mainly in the agricultural and urban areas and “transfer” to their

new homeland the traditions of the areas they were coming from, of Thrace, Black Sea and Minor

Asia. Nevertheless, the last decades and under the coliving and needs of every day life, they will

shape a common expression of the present and a common memory of the past, as it expressed on

their customs and habits.

List of Annual Events and Festivals in the Prefecture of Drama

Title of event Place of conduct

Resource Brief Description Website/Information

The Gathering of Sarakatsanaioi

Elatia Dramas

Municipality of Drama

It is a great festival to price of Sarakatsanoi of all Greece. Each they are assembled in the forestal village of Elatias. The festival climaxes the first Sunday afterwards the feast of Prophet Elijah on the 20th of July.

www.sarakatsanos.org

Drama's Festival

Drama Municipality of Drama

Drama's Festival is the feast of cinema. The Festival carried out each September and aims to promote short films and to develop a spirit of friendship and cooperation among filmmakers from all over the world. Apart from the competitive parts, events taking place during the Festival include art exhibitions, musical concerts and literary tributes.

www.dramafilmfestival.gr

Book Feast Drama Municipality of Drama

The municipality of Drama, the Association of Booksellers and Stationers of Drama and the DEKPOTA (Municipal Enterprise of Social, Cultural and Tourist Development) organise each July the Feast of Book with parallel events that are take place in the the Municipal Garden of Drama.

www.dekpota-dramas.gr

S. Paraskeui's Feast

Agia Paraskeui

Municipality of Kalampaki

Each year on 26 July is celebrated the memory of Saint Friday. On the eve of feast takes place the procession of the icon and then is presented traditional dances from the cultural associations of Municipality and follows traditional feast at the village's square.

www.kalabaki.gr

Corn Feast Kalabaki Municipality of Kalampaki

It becomes each year the last three days of July. The event aims to promote thw corn which is one of the most important local products.

www.kalabaki.gr

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The Feast at the 15th of August (Annouciation of Mother of God) in Pagoneri

Pagoneri - Nevrokopi

Municipality of Nevrokopi

The church of Pagonerio celebrates on the 15th August and the traditional festival constitutes point of meeting of residents and visitors. Gkaintes (bagpipe) and ntaaredes (traditional musical instruments) give a special stain to the festival.

www.nevrokopi.gr/aden.htm

The Feast of Michael and Gavriel

Kalabaki Municipality of Kalampaki

With splendour is celebrated the feast of Angels Michael and Gabriel on the 8th of November. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.kalabaki.gr

Prosotsani Celebrates

Prosotsani Municipality of Prosotsani

In the Municipality of Prosotsani celebrate from 27-31 December with music, dance, traditional flavours and various events for children.

www.prosotsani.gr

Babougera Kali Vrisi Cultural Association of Kali Vrisi

In Kali Vrisi Dramas revive each year on the 6th, 7th and 8th of January the ancient Dionysian event called "Mpampougera", at the duration of which participate men disguised animals, and wearing in their middle heavy bells. Revived customary events accompany the traditional musical instruments like bagpipe, lyra and ntaares.

www.prosotsani.gr

Twelfth Day at Volaka Drama - Horse Races

Nevrokopi Municipality of Nevrokopi

The Twelft Tide is wealth of events and feasts with intense Dionysian style. The events take place from 5th to 8th of January. The afternoon of the feast’s day, take place horse races, but the special part of the festival is the ascent of residents with their bedight horses, to the homonym small church that is found in near mountain called Falakro.

www.nevrokopi.gr/aden.htm

The festival of "Midwife" or "Babo" in Petroussa

Petroussa Municipality of Prosotsani

Every year on the 7th and 8th of January there survives in Petroussa the festival of “Midwife” or “Babo”, whose roots can be traced in ancient fertility festivals. The festival is honored the elderly woman who in earlier times used to be also and the midwife. Via this feast people welcome the new year with wishes for fertility, productivity and full health year.

www.prosotsani.gr

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The Kurbans Kalabaki Municipality of Kalampaki

According to the tradition, every year at the Day of St. Athanasios on the 18th of January, God used to send at the parvis a deer which after having a rest, sacrificed early in the morning of the feast from Kurbantzides (immolators), who after, cooked it and offer the meet to the residents and the visitors. The food named kurbani which means sacrifice. Nowadays because of the increase in population of Kalampaki, are used 3 and more animals (bull or cow) for the revival of the old custom.

www.politismoskalabaki.gr/

Day of St. Mokios


On the 11th of May every year takes place the feast for the Day of St. Mokios, who is considered as the patron saint for Thacians and farmers. On the eve of the Day takes place the procession of the icon and then follow traditional dances and events from the municipality’s cultural associations.

www.kalabaki.gr

Day of St. Constantinos and Eleni


It is a two days festival in which take place cultural and athletic events in the line of the Day of St. Constantine and Eleni on the 20th and 21st of May. The afternoon of the Day’s eve, takes place the Great Festal Evensong and follow shows with traditi

www.kalabaki.gr

Anastanaria or "Fire-Walking"

Mavrolefki

Cultural Association of Mavrolefki

The traditional events begin on the 19th of May and finish on the 21st. In those days take place rites such as animals sacrifices which aimed to the fire-walkers rehearsal. On the fire which is stroked gradually are gathered the fire-walkers who are joined by local traditional musicians playing the lyre and tabor. Gradually the fire-walkers enter a state of religious ecstasy and then walk and dance on the burning coals without being burned or bothered by the high temperatures.

www.sitagroi.gov.gr

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Civilisation?Please,...thank you!


The month of May in Kalabaki is cultural. From 9th to 30th of May take places events with the general title “Civilization? Please…thank you!”, that reflects the necessity of support and promotion of all forms of culture. The action that is developed, concerns the popular tradition but also modern forms of art and culture.

www.politismoskalabaki.gr/

Day of St. Jonh (Klidonas)

St. Paraskeui

St. Paraskeui village, Municipality of Kalabaki

Every year on the 24th of June takes place on the courtyard of the Elementary School of St. Paraskeui, a custom which is dated from 1924. It is divinatory processes at which single girls see into well the man who they will be marry.

www.kalabaki.gr

The Prefecture of Evros is the second bigger prefecture, after Kavala, of the Region of East

Macedonia and Thrace. And it also contains on its territory the island of Samothraki, presenting

this way an even wider variety of religious and folklore expressions.

Emigrants will pass through Evros, but they are not going to inhabit the area. They will move

soon to the mainland far from the borders.

So it’s easily understandable why in Evros they are still reviving customs and ceremonies, having

their origin to the ancient era and ancient God Dionysos. These customs were part of the cultural

expression of both sides of Evros River, but now can be found only to Greek part.

The area of Kavala owes its importance to its geographical position. It is located between

Macedonia and Thrace; it is crossed by roads which unify the West to the East, the Balkan

mainland to the Aegean Sea. And that in principles Kavala was a crossroad of civilizations, where

the different historical and social events created a mosaic of different ethnic groups that lived and

activated in the area. Romans will occupy the territory for many centuries.

Neapolis, widely known today as Kavala, will be the portal from where Christian religion is going

to pass on Europe. Kavala is the first European territory where Apostol Pavlos is going to visit to

his way to Philippous.

The area is going to be conquested by Ottomans since the end of 14th century and afterwards to

Bulgarians. The rapid changes on Balkans, which are going to dissect Ottoman Empire after

World War A, are going to destroy the Hellenism of Minor Asia, with a parallel diverging of

43

Ottomans and Bulgarians from the area. Greek emigrants from, Black Sea, Minor Asia and East

Thrace and Romylia are going to replace them.

All these populations, which are living, leave back their customs and traditions, through coliving

and emigrants are bringing with them their own traditions, different from those which were

existed in the area.

Consequently, during the following decades, a wide and rich traditional framework will be

created, consisted of native elements, Thracian traditions and customs of emigrants, which they

still survive in folklore festivals up to day.

List of Annual Events and Festivals in the Prefecture of Evros


Resource Brief Description Website

Perperouna or Perperitsa

Dadia Municipality of Soufli

This event takes place in the early spring and it is a famous fertile rite widespread in the Region’s area but also in the Balkan countries.

www.soufli.gr

The "Monks" Kastanies

Municipality of Kastanies - Cultural and Educational Association of Kastanies

The festival takes place on “Cheese-Fare Monday” and seems to have originated in East Thrace, in Vizyi and its neighbouring villages. The “Monks” would dress in wolves or deer’s hides. The company is maked-up with the roles of “Babo”, “katsivelos”, “tsandarmadon” and the “first in class elder”. The event is completed in two phases, the first lasting from early morning up until late noon and the second one which begun in the afternoon.

www.vyssa.gr

Kiopek Mpei Kastanies


The revival of the rite of “Kiopek Mpeis” takes place on “Cheese-Fare Monday” and it is an original Dionysian event that while the Turkish possession takes its final form. The event takes place every year in Kastanies and teases the Turkish possession. The festival concludes with wrestling competition and the baton race.

www.vyssa.gr

44

Youth Gathering "ARDAS"

Kastanies Cultural Association of Vyssa

Festival, is located on a wonderful place with rich vert, around the bank of the river Ardas , few kilometers away from village of Kastanies.Visitor will have the opportunity to experience remarkable music events and to participate in creative events, taking place throughout the day.Camping is close to the location where events take place. It is a position of unique natural beauty, offering an area of 1,5km full of trees next to river appropriate for campers to habituate either with a tent or with house trailer.

www.vyssa.gr

Kiopek Mpei Didymoteicho Municipality of Didymoteicho

The revival of the rite of “Kiopek Mpeis” takes place on “Cheese-Fare Monday” and it is an original Dionysian event that while the Turkish possession takes its final form. The event takes place every year in Didymoteicho and teases the Turkish possession.

www.didymoteicho.gr

Kale Panair Didymoteicho Municipality of Didymoteicho

With Gaida (bagpipe) , one of the original traditional instruments of Thrace, as the protagonist the Municipality of Didymoteicho organized every year a feast for the Whit. At this, traditional musicians, while walking through the neighborhoods, request for the participation of the people and for the final gathering at the central square.

www.didymoteicho.gr

Agricultural Exposure of Feres

Feres

Municipal Enterprise of Cultural Development (Feres)

In Feres from 1935 take place a commercial feast on 14th of September. This event has intensive commercial participation, mainly with agricultural products, because the area has a developed agricultural and husbandry sector in the wide plain of the river.

http://www.evrosferes.gr

Vireia Feres


It concerns music, theatrical and figurative shows, exhibitions and events that are realised every year, in the Open Theatre of Feres and in the settlements of the Municipality, between 24 July and 17 August.


Dimitria Feres


Are organised three-day cultural events in Peplos dedicated in the patron Saint of the village


45

"Gnafala" Festival

Soufli Folklore Museum of Soufli

Cultural events like music concerts, exhibitions, theatrical shows and movie projections, take place usually in July with duration one month.

www.gnafala.blogspot.com

Tsipouro Festival

Soufli Municipality of Soufli

The festival of Tsipouro is an effort on behalf of the local institutions of promotion and projection of the particular product, but also projection of the region

www.soufli.gr

Kourbani Didymoteicho Municipality of Didymoteicho

Every year, on the 26th of October, in Didymoteicho, in the Day of S. Dimitrios, revives an ancient custom and the residents sacrifice cocks in honor of the Saint. Also it is customary this day the cooked cock to be their main lunch.

www.didymoteicho.gr

Kourbani Alonia Municipality of Samothraki

On the 18th of January the Day of S. Athanasios at the village Alonia of Samothraki island, take place a feast where the residents sacrifice cows or sheep (kourbani) in honor of the Saint.

www.samothraki.gr

Double Feast in Samothraki

Therma and Prophet Elias

Municipality of Samothraki

On the 20th of July Day of Prophet Elias, in the homonym village takes place a feast but at the same time in Therma the residents celebrates the “first swim of the year”.

www.samothraki.gr

Festival of the five Saints of Samothraki

Chora Municipality of Samothraki

In the Church of Holly Mother treasured the bones of the five Saints of Samothraki and there take place events in honor of them. Residents and visitors go to church and then they walk the village to return to the church where they shared traditional sweets called “haslamas”.

www.samothraki.gr

Kortopoula Tichero Municipality of Tichero

Afterwards the Christmas Mass, two young men are disguised. The one is got dressed with the traditional feminine costume of Evros. The other undertakes the escort of the “lady” and he should be a hefty young man. The singular couple goes from house to house for the classic treat. This event revives the traditional history of the rich girl that so much be protected by the parents so that they do not leave her to come out from the house without the escort of some servant.

www.tichero.gr

Carnival Tichero Municipality of Tichero

Every year in the period of Carnival the Municipality organized a Carnival Parade and other events.

www.tichero.gr

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Earth Festival Tichero Municipality of Tichero

In August are organised the Feasts of Ground of duration of 3 days where take place exhibition of local rural products with the attendance of Cooperatives of the region but also musical and dancing events.

www.tichero.gr

Regional Events

Settlements of the Municipality of Tichero

Municipality of Tichero

The festival constitutes a remarkable movement of cultural decentralisation of the Municipality of Tichero. They include events in the settlements of Lyra, Fylakto, Provatona, Leykimi, Thymes and Tayri. The events, are realised in July and are addressed mainly in the residents, but also in friends and visitors of the settlements.

www.tichero.gr

Youth Festival Tichero Municipality of Tichero

The Youth Festival – Feast of Music constitutes an annual institution. It is a 3days festival where take place events like music concerts with famous artists. The Festival is an effort from the local authorities for promotion and projection of the area.

www.tichero.gr

August Nights Tichero Municipality of Tichero

It is a cultural institution that provides and projects the local and regional art creation. Picture galleries, music concerts and exhibitions organized by the Municipality and the Municipal Enterprise of Culture, promote their progression in cultural events.

www.tichero.gr

Emmigrants Feast

Lyra Municipality of Tichero

It takes place the first weekend of July. Includes traditional welcoming dinner. It is organised under the patronage of the Cultural Association of Lyra.

www.tichero.gr

S. Paraskeui's Feast

Provatonas Municipality of Tichero

Traditional local feast with music, dancing, food and drinks.

www.tichero.gr

The Feast at the 15th of August (Annouciation of Mother of God)in Thimaria

Thimaria Municipality of Tichero


www.tichero.gr

S. George's Feast

Tayri Municipality of Tichero


www.tichero.gr

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Traditional Atakmades

Leukimi Municipality of Tichero

For the Carnival days they cook and share a traditional food called “akatmades” (kind of crep with chicken). The feast includes also dancing and traditional music.

www.tichero.gr

Leukimi's Feast

Leukimi Municipality of Tichero

It is a feast that takes place on the 7th and 8th of September. The events is the annual gathering of residents, frineds and visitors of the settlement of Leukimi

www.tichero.gr

Feast in Filakto

Fylakto Municipality of Tichero

It takes place on the 5th and 6th of Aygust and it is a two days feast with traditional food, drink, music and dancing

www.tichero.gr

Twelfth Tide - Mpampaliaroi

Karoti Karoti

The Twelft Tide is wealth of events and feasts with intense Dionysian style. The events take place from 5th to 8th of January. Young men masquerade as animals called "mpampaliaroi" and sing carols to the village

www.didymoteicho.gr

Twelfth Tide - Rougatsia

Lavara and Mandra

Municipality of Lavara

The Twelft Tide is wealth of events and feasts with intense Dionysian style. The events take place from 5th to 8th of January. Young men masquerade as animals called "rougatsia" and sing carols to the village

www.orfeas.evros.gr

Twelfth Tide - Ntiligaroi

Kastanies


In this area Young men masquerade as animals called "ntiligaroi" and sing carols to the village

www.vyssa.gr

Midwife or Babo

Settlements of Apallos and Maistros

Municipality of Alexandroupolis

Every year on the 7th and 8th of January there survives in Petroussa the festival of “Midwife” or “Babo”, whose roots can be traced in ancient fertility festivals. The festival is honored the elderly woman who in earlier times used to be also and the midwife. Via this feast people welcome the new year with wishes for fertility, productivity and full health year.

www.alexpolis.gr

Eleutheria Alexandroupoli Municipality of Alexandroupolis

The event celebrated on 14 May in recollection of the release of the city from the Bulgarian occupation. Include parade, speeches, representations, exhibitions, musical and dancing events

www.alexpolis.gr

Cultural Waves

Alexandroupoli Municipality of Alexandroupolis

There are events organized under the patronage of the Municipality of Alexandroupoli during all the summer

www.alexpolis.gr

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Commercial Exhibition

Alexandroupoli Municipality of Alexandroupolis

Organized under the patronage of the Commercial Chamber of Evros. There participate local exhibitors but also exhibitors from east Aegean islands and Balkan countries.

www.alexpolis.gr

Book Festival Alexandroupoli Municipality of Alexandroupolis

Takes place every two years in the esplanade of Alexandroupoli.

www.alexpolis.gr

Milina's Feast Kirki Municipality of Alexandroupolis

Milina is a traditional pie that used to be the most important treat for the residents of Kirki. The Feast takes place in the early September every year.

www.alexpolis.gr

Pontus Feast Palagia Municipality of Alexandroupolis

On the 26th of July takes place in Palagia a traditional Pontus feast

www.alexpolis.gr

Rodopi Prefecture, along to the Xanthi Prefecture, are the only areas where a tradition of many

centuries is still ongoing; the coliving of populations with different ethnic and religious origin,

that they have the same traditions and religious places at least since 1922. Rodopi Mountains,

Papikion Mountain in specific, will be transformed to a cloistral centre, equal to Athos. And the

ancient temples of Apollo and Dionysos, are going to be transformed to Christian worship

centers, to areas of Ismaros and Maroneia

Rather recently, the cultural mosaic of the area is going to be further enriched through emigrants

from islands Imvros and Tenedos and resetllers from Ex Soviet Union. The cultural festivals of

the area present a wide variety of expression. In same cases are similar in different groups, to

Christians, Muslims, Armenians and Gypsies. And this is considered as natural result of the fact

that different groups face the some challenges and problems through centuries. However in some

cases, customs and traditions are related back to “lost countries”, in the case of emigrants.

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List of Annual Events and Festivals in the Prefecture of Rodopi



Parcharia Nymfaia Association of Pontiac Youth

Parcharia is a pontiac festival where promoting and projecting traditional pontiac dishes, dances, music and other cultural activities

The Feast of Prophet Elia

Iasmos Municipality of Iasmos

The duration of the feast is 7 to 10 days and includes many cultural and athletic events

www.iasmos.gr

Ash Monday Amvrosia Municipality of Iasmos

Sharing the traditional bean soup, Lagana and the other rich dishes with a traditional orchestra, followed by the competition of Kite flight.

www.iasmos.gr

The Feast of S. Nikolaos

Iasmos Municipality of Iasmos

With splendour is celebrated the feast of S. Nikolaos. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

The Feast of S. Constantine and Eleni

Dialabi Municipality of Iasmos

With splendour is celebrated the feast of S. Constantine and Eleni. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

The Feast of S. Spiridonas

Mosaiko Municipality of Iasmos

With splendour is celebrated the feast of S. Spiridonas. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

The Feast of S. George

Amvrosia Municipality of Iasmos

With splendour is celebrated the feast of S. George. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

The Feast of S. Athanasios and Fanourios

Salpi Municipality of Iasmos

With splendour is celebrated the feast of S. Athanasios and Fanourios. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr


Palladio Municipality of Iasmos

With splendour is celebrated the feast of Prophet Elia. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

The Feast of S. Paul

Glikoneri Municipality of Iasmos

With splendour is celebrated the feast of S. Paul. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.iasmos.gr

Babo Maroneia Municipality of Maroneia

Every year on the 7th and 8th of January there survives in Maroneia the festival of “Midwife” or “Babo”, whose roots can be traced in ancient fertility festivals. The festival is honored the elderly woman who in earlier times used to be also and the midwife. Via this feast people welcome the new year with wishes for fertility, productivity and full health year.

www.maronia.gr

The Feast of Olive

Maroneia Municipality of Maroneia

The Feast of Olive is a new model of entrepreneurship and projection of the local products.

www.maronia.gr

The Feast of Fire

Maroneia Municipality of Maroneia

The Feast of Fire takes place in July. www.maronia.gr

Isnafia (Ash Monday)

Xilagani Municipality of Maroneia

Isnafia is a an original local custom with events like live music, dancing, wine offering and local dishes.

www.maronia.gr

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The Feast of S. Marina

Imeros Municipality of Maroneia

With splendour is celebrated the feast of S. Marina. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.maronia.gr


Prophitis Elias

Municipality of Maroneia


www.maronia.gr

The Feast of Sardine

S. Charalampos


In May, in the closing ceremony of the International Congress of Gym Academy, is held a celebration of sardine in the old port.

www.maronia.gr

The Feast of S. Charalampos

S. Charalampos


With splendour is celebrated the feast of S. Charalampos. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.maronia.gr

The Multicultural Festival of Sappes in Rodopi

Sappes Municipality of Sappes

Every year in May, the small country town of Sappes hosts a multicultural festival that attracts people from every corner of Thrace. Individuals who are different in origin gather in the heart of a much-afflicted Thracian region, only with a view to defending the principles of multiculturalism and demonstrating the advantages of the coexistence of people of different ethnicity in the same society.

www.sapes.gr

Elefteria Komotini

Komotini Municipality of Komotini

Celebrations for the liberation of Komotini from the conquerors, organised all around the city by the municipality. They include a wide variety of events such as chess games, sculture and painting exhibitions, theatrical shows, concerts, book presentations etc. And of course there is a strong presence and participation of the Cultural Societies of our city.

www.komotini.gr

Tradional Feast of Cherries and Morello

Komotini Municipality of Komotini

On the 7th of July in Komotini takes place the Feast of Cherries and Morello where offered cold drinks and sweets from cherries and morello.

www.komotini.gr

Αγώνες Πάλης - Αλάν Τεπέ

Organi Organi

At the mountainous area of Alan Tepe takes place the traditional Feast that revives the custom of the fight of men spread up with oil with participations from Greece, Turkey and Bulgaria. The show is unique for the thousands of people, residents and visitors who then have the chance to taste many traditional dishes.

www.wiw.gr/greek/komotini_community_of_organi

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Prefecture of Xanthi belongs to Thrace. Up to the North has borders with Bulgaria, and is

surrounded from the Prefecture of Drama (north) and prefecture of Kavala (west) on its eastern

part and Rodopi Prefecture and Thracian Sea to the western part.

The capital of the Prefecture is the city of Xanthi. Xanthi has continental climate and is

characterized by cold winters and hot summers. The snowfalls on the mountaineous area of the

Prefecture are common and the temperature in many cases goes down to minus 20 C. During the

winter, morning cold in the city of Xanthi, is a usual phenomenon for inhabitants.

Prefecture of Xanthi is known for its natural beauty, like Vistonida lake, waterfall of Livaditis and

Nestos River.

Xanthi, Xantheia as it was know on Byzantine era, is an area with rich natural beauty, valeays,

sea, lakes and sealakes, wich was habitated ny early ancient years and later was under Byzantine

administartion. The scene is completed with the virgin forests in the mountains, where the

ancient populations mooved.

Xanthi is among the few areas of Greece, where a constant inhabitation has been oserved in

history. Apart from the period, when Bulgarians occupied Xanthi area, that they later mooved in

western areas and “replaced” by emigrants from Black Sea, Minor Asia and East Thrace, the same

populations live harmonic, Greek Christians, Muslims and Pomaks.

The cultural expression activities and customs of the area are connected to the way of life of

people, their happy and sad moments, to philosophy, to the myths of ancient world, to the

Christianism and the Muslim religion.

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List of Annual Events and Festivals in the Prefecture of Xanthi

Type/Title of event

Place of conduct


Old Town Festival

Xanthi

Municipal Enterprise of Development (Xanthi)

The Xanthi Old Town Festival is organised in Xanthi every year in late summer and the first days of September. Sweet smells fill the air. The narrow streets of the old settlement bustle with life and echo with melodies and exclamations of merriment.

www.deax.gr

The Carnival of Xanthi

Xanthi


The carnival of Xanthi is an important cultural event that attracts crowds of visitors. The municipality of Xanthi hosts a fortnight of wonderful folklore festivities; the carnival parade is packed with colourful floats; people stream into streets and and sway to dance music. The carnival of Xanthi offers visitors the chance to experience unique feelings.

www.carnivalx.gr

Youth Festival Xanthi


The Youth Festival, which takes place at the end of Spring, started the same year with the Old Town Festival and as its title unveils, all pupils of the town are gathered. During these festivals pupils have the ability to become the starring leaders both t the scene and at the audience. So, the citizens of the city acquaint the events of the urban domain either through creating-production process, or through the process of participation- consumption.

www.deax.gr

Chatzidakis Festival

Xanthi


It is about Manos Chatzidakis Festival that was founded in 1995, honouring the great Greek Composer that was born and raised in Xanthi. This festival hosts concerts by Greek and Balcanic musicians and offers the chance to choirs from all over Greece and a

www.deax.gr

Babo Nea Kessani

Municipality of Avdera

Every year on the 7th and 8th of January there survives in Nea Kessani the festival of “Midwife” or “Babo”, whose roots can be traced in ancient fertility festivals. The festival is honored the elderly woman who in earlier times used to be also and the and the midwife. Via this feast people welcome the new year with wishes for fertility, productivity and full health year.

www.avdera.gr

The "Gea's Bread"

Avdira Municipality of Avdira

The “Gea's Bread” is a special event for the revival of the traditional way to make bread. Takes place in Avdira during the Democriteia Festival.

www.avdera.gr

Revival of a Thracian Wedding

Mirodato Municipality of Avdira

To the refugee settlement of Merodatou revives every year in clean Monday the custom of the Thrakiotic Wedding from the women of the Thrakiotic association

www.avdera.gr

Feast of Prophet Elia

Mandra Municipality of Avdira

On the 20th of July Day of Prophet Elias, in Mandra takes place a feast in honor of the Saint.

www.avdera.gr

Feast Pezoula Municipality of Avdira

On the 31st of August takes place in Pezoula a traditional feast with local dishes, music and dancing

www.avdera.gr

Dimocriteia Avdira Municipality of Avdira

Takes place the last week of July every year. Includes events such as musical concerts, theatrical and dancing perfomances.

www.avdera.gr

Babo Maggana Municipality of Topeiros

Every year on the 7th and 8th of January there survives in Maggana the festival of “Midwife” or “Babo”, whose roots can be traced in ancient fertility festivals. The festival is honored the elderly woman who in earlier times used to be also and the midwife. Via this feast people welcome the new year with wishes for fertility, productivity and full health year.

www.topeiros.gr

The custom of S. Theodoroi

Maggana Municipality of Topeiros

It is a custom that revives at the Day of S. Theodoroi when boys "steal" from girls staff like (flowers, clothes etc.) and leave them at the square of the village

www.topeiros.gr

The custom of "Pechlivanides"

Olvio Municipality of Topeiros

In the Day of S. George, revives the custom of the fight of Pechlibanides, the fight of men spread up with oil.

www.topeiros.gr

Ash Monday Galani, Olvio, Maggana

Municipality of Topeiros


www.topeiros.gr

53

Thracian Wedding

Avato Municipality of Topeiros

To the refugee settlement of Avato revives every year on the 8th of September the custom of the Thrakiotic Wedding from the women of the Thrakiotic association

www.topeiros.gr

Πανηγύρι Αγίου Πνεύµατος

Μάγγανα Municipality of Topeiros

3 days cutlural event in the honor of Holly Spirit www.topeiros.gr

Holy's Mother Feast

Toxotes Municipality of Topeiros

5days of cultural events in honor of the Holy Mother from 10th to 15th of August.

www.topeiros.gr

Erasmia Erasmio Municipality of Topeiros

4 days cultural events from 29th of August with exhibitions, shows and music concerts

www.topeiros.gr

Dimitria Melissa Municipality of Topeiros

Cultural events on the 26th of October in honor of Saint Dimitrios

www.topeiros.gr

The Camel custom

Stavroupoli Municipality of Stavroupoli

One of the most vivid customs in Stavroupoli.It involves a camel that goes from one house to the other. A couple of days before, the young of the village make a wooden construction supported by a framework of mulberry twigs serving as the body of the camel and covered by dark blankets.

www.stavroupolis.gr

Pontiac Feast Komnina Municipality of Stavroupoli

The Ash Monday Sharing the traditional bean soup, Lagana and the other rich dishes with a traditional orchestra, followed by the competition of Kite flight.

www.stavroupolis.gr

Nesto's Festival Dafnonas Municipality of Stavroupoli

The Nesto's Festival takes place the last days of July at a specific area. Includes cultural events such as music concerts, dancing, environmental activities and others.

www.stavroupolis.gr

Local events related with local products


Local events with aim the promotion and projection of local products

www.stavroupolis.gr

The Feast of Michael and Gavriel


With splendour is celebrated the feast of Angels Michael and Gabriel. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.stavroupolis.gr

The Feast of S. Peter and Paul

Komnina Municipality of Stavroupoli

With splendour is celebrated the feast of S. Peter and Paul on the 29th of June. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.stavroupolis.gr

The Feast of S. Panteleimonas

Dafnonas Municipality of Stavroupoli

With splendour is celebrated the feast of S. Panteleimonas on the 27th of July. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.stavroupolis.gr

The Feast of Analipsi

Margaritis Municipality of Stavroupoli

With splendour is celebrated the feast of Analipsi. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.stavroupolis.gr

The Feast on the 15th of August (Annouciation of Mother of God)

Ioniko and Kastanitis

Municipality of Stavroupoli

With splendour is celebrated the feast on the 15th of August. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality.

www.stavroupolis.gr


Kallithea Municipality of Stavroupoli


www.stavroupolis.gr

The feast of Zoodochou Pigi

Neochori Municipality of Stavroupoli

With splendour is celebrated the feast of Zoodochou Pigi. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.stavroupolis.gr

The Feast of Holy Rood

Kato Kariofito


With splendour is celebrated the feast of Holy Rood. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.stavroupolis.gr

The Feast of S. Dimitrios

Ano Kariofito


With splendour is celebrated the feast of S. Dimitrios. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.stavroupolis.gr

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The Feast of S. Constantine and Eleni

Likodromio Municipality of Stavroupoli

With splendour is celebrated the feast of S. Constantine and Eleni. Eve of feast take place the procession of the icon and follows traditional dances from the cultural associations of the Municipality

www.stavroupolis.gr

Patatiada (Potato Feast)

Feloni Municipality of Vistonida

Feast in the village Feloni with local dishes based on potato.

www.vistonida.gr

Alektoria Peteinos Municipality of Vistonida

Cultural events that take place at the end of June. www.vistonida.gr

Ash Monday Polysitos Municipality of Vistonida


www.vistonida.gr

3.4 Traditional Food Product - Gastronomy and Wine

Another form of alternative tourism, gastronomic and wine tourism, completes the options in the

Region of Eastern Macedonia & Thrace. The tastes are unique revealing the long and

multicultural tradition of the area.

The kitchen of Eastern Macedonia and Thrace combine creatively the products of local

agricultural, piscatorial and farming production. The big variety of tastes is a result of the

combination of the traditional Macedonian and Thracian recipes with the kitchen of Sarakatsani,

of the refugees from Pontos, Eastern Romylia, Eastern Thrace, Minor Asia and from Cappadocia,

Armenia, Roma, Pomaks, Turkey.

The unique dishes are completed by sweets and famous wines, ouzo and tsipouro that are

produced in the area. The wine tradition, famous from antiquity, continues till our days, proving

that the inhabitants of Eastern Macedonia and Thrace know to enjoy every moment of life. Each

Prefecture has particular local food products and wines.

Prefecture of Drama

Farming products, abundant river fishes, pita, home-made pasta and the traditional recipes of the

Pontii and Sarakatsani predominate in the local dishes of Drama. The main Pontian dishes of the

area is sor-vas (soup with yogurt), tsirichta, yvrista, keskek (chicken with wheat), trachanas, while

the Sarakatsanian kitchen distinguishes for cabbage pita (coarsely cut phylla that are placed in a

baking pan, are buttered, and then a layer of fine-cut cabbage, onions, cheese, salt, pepper and

butter or oil is added on them), galatopita (mixture of flour, salt and sugar that is boiled until it

thickens; it is placed between the coarsely cut phylla and is baked with a little butter). This pita is

made on holidays, Easter and on the day of Ai-Giorgi.

Striftopita or psaropita (Very thin phylla are opened with the rolling pin. Cheese and trachanas

are placed on phyllo and it is rolled very tightly. Each rolled phyllo is placed in a round buttered

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baking pan, one next to another. Thus, a twisted pie is made, buttered and baked in earthen

vessels). Special local products of the Prefecture of Drama are:

• Local sausages from Volakas

• Potatoes and giant beans (P6I products) from Kato Nevrokopi

• River trout

• Pastrami

• Spoon sweets and marmalades that are made from fruits of the area, liqueurs from cranberries,

plums or mint, noodles, trachanas, pontian evriston or yvriston and keskesi, homemade pasta,

pasta with spinach or tomato, Greek mountain tea, chamomile and oregano.

The wine production of Drama holds a special position, giving the last decade unique samples of

quality products that have been awarded several distinctions in Greek and abroad. The vine-yards

of Drama cover an area of about 4.000 square meters, where special Greek varieties are

cultivated, such as Asyrtiko, Limnio, Savvatiano, Roditis, Moschato Alexandras, as well as several

foreign ones.

A list of all Women’s Corporations in REMTH which produce traditional local products and all

wine producers/wineries is provided in the following table.

Type Responsible Body Description (250 characters)

Women's Corporation

Women's Agrotourist Corporation of "Kokkinogeia"

Production, processing and sale of local traditional products: marmalade, liqueur, home made pastas and spoon sweets (catering is also provided).

Women's Corporation

Rural Productive and Touristic Corporation Paranestiou Dramas

Traditional recipes of the Pontii and Sarakatsani that live at the Prefecture. Production of spoon sweets, dessert wines from cranberries, plums or mint, chylopites, trahanas, Pontian evriston or yuriston and keskesi, home made pasta, giofkades, Greek mountain tea and oregano.

Women's Corporation

Women's Rural Corporation "Kalow Agros" Drama

Traditional recipes from Minor Asian and Thracia refugees. Production of hand made pastas, trahanas, spoon sweets, marmladas and liquer.

Winery/distillery ECOLOGIKOS AMBELONAS - OINOPOIIA MYKONOU P.L.C.

Wine production

Winery/distillery KTIMA PAVLIDIS P.L.C. Wine production

Winery/distillery PATKA POTOPOIIA, P.L.C. Production of ouzo, tsipouro, brandy and liqueurs.

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Winery/distillery

KTIMA TECHNI OINOU I., PAPADOPOULOS - I. KALAITZIDIS, G.P. "TECHNI ALYPIAS"

Production of wines

Winery/distillery LAZARIDIS NIKOS O.V.G.E. P.L.C.

Production of wines

Winery/distillery KTIMA KOSTAS LAZARIDIS P.L.C.

Organic farming. Production of wines, tsipouro, grape and vinegar distilling. Organisation of conventions and receptions.

Winery/distillery OINOGENESIS OINOPOIITIKI & AGROTIKI EMPORIKI P.L.C.

Wine production

Winery/distillery MAKEDONIKI INDUSTRIAL AND COMMERCIAL P.L.C.

Production and wholesale trade of drinks

Winery/distillery MANOLESAKIS G. & ASSOCIATES "GENNIMA PSYCHIS"

Wine production

Winery/distillery KTIMA MIHAILIDI Production of ecological wines

Prefecture of Evros

Evros kitchen uses the products of local production, such as cereals, vegetables, legumes, meat,

river fish (sorn fish and carps), as well as sea fish that are fished at the Thracian Sea. A famous

dish is "Babo" (Christmas dish made of pork intestines stuffed with finely-chopped meat, rice,

leaks, guts and spices), kavourmas (roasted boneless pork meat) cooked in pots covered with fat.

Today, it is made by butchers that put it in thick pork intestines. It is considered to be an ideal

side dish for ouzo and beer), petoura or giof kaes (pasta from coarsely cut phylla for pita, milk

and eggs, cut in oblong pieces, sun-dried and kept in fabric bags. Kous-kous is made of the same

ingredients, grated in small balls), bligouri or boulgour (boiled wheat sun-dried and grated by the

mill.

It is cooked alone, as rice or with various meats), kolburek (twisted pita), kioul (soup with chicken

and wheat gruel), kous-kous, trachanas, cabbage and other pickled vegetables, laggites (crepes

made of thin paste baked on satzi - a round thin stone plate, placed on a trivet, overheated and

grated with an onion - eaten with sugar or molasses) and tarator (tzatziki).

At Samothraki, the most famous dish is kid. Animals are local and graze freely all over the island.

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Other dishes of the island is manti (roasted minced pork meat and phyllo stuffed with

rice),gorgovrasto with rice (boiled meat from a big animal and rice boiled in broth and milk),lioto

(meat with tomato and nuts), chaslamas (chalvas in the frying

pan),spoon sweets pragousti (white plum), apricot, nut, wild fig, cheeses and yellow cheeses from

the small cheese-dairy at Makrylies, sourtrachanas, gorgi (rusks with chick-pea

yeast),"labirgiat's" or labriatis (Easter dish – kid or lamp stuffed with rice, fresh onion, anise,

raisins, scalded small liver pieces, baked in the oven), zmaroupatou (Lenten pit made of flour, oil

and filling of grated marrow and peppermint), Greens Pita (filled with sweet greens, cabbage and

poppy), noodles (the wide ones are called mats(i) and the thin ones floumaria).




Women's Corporation

Rural Touristic Corporation "Esymi"

Production and sale of spices, liquers of local fruits and pies with cheese, greens, spinach etc.

Women's Corporation

Women's Corporation of Dadia "Gerakina"

Production of noodles, trachanas and spoon sweets (quince, grape, fig, marrow, watermellon)

Women's Corporation

Women's Productive Corporation of Ferres "Ekavi"

Production of spoon sweets, home made liqueurs, cous-cous, red trachanas (made of vegetables), white trachanas, vermicelli

Women's Corporation

Women's Agrotouristic Corporation of Trigono "GAIA"

Production of sour or spicy trachanas, ifkadia, cous-cous, marmelades made of fruit of the forest (sloe, cranberry), umats, ritseli (spoon sweet), liqueur (sloe, cranberry, pomegranate, mint, sour cherry), hand made phylla and pies.

Women's Corporation

Women's Agrotourist Corporation of Peplos "Akritisses"

Production of home made pies, sweets, trachanas, marmalades, stewed fruit, cous-cous and liqueurs.

Women's Corporation

Women's Productive Corporation of Loutro "Chana"

Production of traditional dishes at the restaurant - refreshement stand.

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Women's Corporation

Womens' Agrotourist Corporation of Samothraki "Axiokersa"

Production of spoon sweets (praouto, sour cherry, fig, walnut) pastry, marmelades and liqueurs.

Women's Corporation

Women's Agrotourist Corporation of Lefkim

Production of spoon sweets (ritseli, marrow, tomato) and Turkish delight.

Winery/distillery Chorinopoulos "Ecological Vineyards"

Production of white and red wines Magissa Kirki

Winery/distillery E.P.A.P.P.L.C. Bottling of soft drinks

Winery/distillery EVRITIKA KELLARIA P.L.C. Production of wines, spirits and liqueurs

Winery/distillery OUZOUNIDIS A. - POTPOIIA P.L.C.

Production and trade of wines

Winery/distillery ATHANASIOS MITSAS & ASSOCIATES, G.P.

Distillery, wines and alcoholic drinks.

Winery/distillery BELLA BROS, G.P. Production unit, distillery, alcoholic drinks.

Winery/distillery D. HATZOPOULOS & ASS G.P. Production and bottling of spirits and distilations, ouzo, tsipouro, liqueurs and alcoholic drinks.

Winery/distillery KLIRONOMOI STAVROU PATAKIDI G.P.

Production, packaging and trading of drinks, ouzo, brandy (cognac), liqueurs. Trade of alcoholic drinks, soft drinks and bottling water.

Winery/distillery CHORINOPOULOS APOSTOLOS

Distillery.

Winery/distillery POTOPOIIA GOIDA P.L.C. INDUSTRIAL AND COMMERCIAL

Alcoholic drink production

Winery/distillery MIHAILIDIS I., P.L.C. Production of soft drinks and soda water. Wholesale trade of drinks.

Winery/distillery SANTE HELLAS P.L.C. Production of soft drinks, soda water and instant coffee trade of bottled mineral water.

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Fish, seafood and products of farming and agricultural production predominate in the local food

of Kavala. The traditional local recipes are combined with the impacts from the kitchen of the

refugees from Pontos, Minor Asia and Cappadocia. The mostly known dishes of Kavala and the

offshore settlements of the area are fresh fish and seafood, salted preserves, mackerel, sardines,

mussels with rice, herrings, anchovies rolled in vine leaves and stuffed eggplants. Meat dishes

offered at the mountainous villages of Lekani and Paggeo are very delicious, whereas, grapes,

wine and tsipouro of the area, as well as kourabiedes from Nea Karvali are very famous.

Food at Thassos is special. Here, as at all Greek islands, fish and seafood predominate. At Thassos

it is worth trying liokafto (sun dried fish), sona mackerel (grilled mackerel), sun dried octopus, as

well as the traditional paterika (kale or cabbage cooked with tomato, onions and oil), Thassos

sausages, kourbani (boiled meat with grated wheat served in local festivals of the island), special

meat dishes at the mountainous villages of the island.

At Thassos don't forget to try and buy nut spoon sweets, as well as other spoon sweets, made of

the famous honey from the flowers or pines of the island, and oil, throumbes olives, a trademark

of the island.




Corporation Apiarian Corporation of Thassos

Collection, processing and production of local honey

Women's Corporation

Women's Coprporation "Paggaio"

Collection and sale of aromatics and herbs, manufacturing of local fruits, production of spoon sweets.

Winery/distillery Winery / distillery of Thassos G. VAMVOURAS

Production of liqueurs with traditional methods from local fruits of Thassos.

Shop/Laboratory Sourini Production of spoon sweets and liqueurs from local fruits.

Shop/Laboratory MELISSA Collection, processing and sale of olives, honey and spoon sweets.

Corporation Oil-industry Corporation of Kallirachi

Production of oil

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Corporation Oil-industry Corporation of Limenaria

Production of oil

Corporation Oil-industry Corporation of Maries

Production of oil

Corporation Oil-industry Corporation of Prinos

Production of oil

Corporation Oil-industry Corporation of Theologos

Production of oil

Corporation Oil-industry Corporation of Panagia

Production of oil

Corporation Rural Oil-industry Corporation "PROODOS"

Production of oil

Winery/distillery SIMEONIDIS P. & ASSOCIATES , G.P.

Production of wines

Winery/distillery XATZIGEORGIOY B. & ASSOCIATES G.P.

Production of wines

Winery/distillery PROTOPAPAS ATHANASIOS

Production of wines

Winery/distillery TSAKTSARLIS V., E. GROVASILIOU, P.L.C. (KTIMA VIVLIA CHORA)

Production of wines

Winery/distillery MAVROMATIS I. INDUSTRIAL AND COMMERCIAL P.L.C.

Production of wines and alcoholic drinks

Winery/distillery TOURNAVITIS P.L.C.

Wine and ouzo production (piece-work), bottling of mineral water, frozen fish & seafood standardisation, exclusive import and wholesale trade of drinks and foodstuffs.

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Winery/distillery ENOSI POTOPOION KAVALAS "EN.RO.KA." S.A.

Production of alcoholic drinks and wines. Trading of drinks.

Winery/distillery LALIKOS K. & ASSOCIATES, L.P.

Wine production

Winery/distillery IOANNIDIS ELEFTHERIOS & ASSOCIATES G.P.

Production, packaging and trade of wine and retsina.

Winery/distillery MYRTOFYTO P.L.C. Production, bottling and trade of ouzo, tsipouro, wine and similar drinks.

Winery/distillery KTIMA V. SEITANIDIS & ASS G.P.

Wine production and bottling, trade, exporting and vine cultivation.

Winery/distillery "KELARI DIALEKTO" Wine distillery and trading.

Winery/distillery AMBELONAS FELLAHIDI Profuction of biological wine

Winery/distillery CHARISMATIKOI OINOI Wine production

Winery/distillery OINOPOIIO MAKEDON Nico Lazaridi

Wine production


At the prefecture of Xanthi, food is special. The traditional Thracian tastes and recipes are

combined with the impacts from Minor Asia and the Pomaks tradition. Abundant fruits,

vegetables, potatoes, legumes, asparagus and mushrooms are produced in the area.

Farming production and dairy-farming production is equally important for this area, completed

with poultry, river trout, fish and seafood fished at the Thracian Sea or bred at the craft liftnets of

Porto Lagos. Some of the famous dishes of the area are tzigerosarmades, pork or chicken with

pickled cabbage, chicken with kouskousi, sweet or salty pitas, lachanodolmades (Cabbage leaves

stuffed with rice, mince and greens), local sausages, cooked vegetable dishes and legumes.



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Winery/distillery ADAMIDIS P. & ASSOCIATES G.P.

Alcoholic drink production

Winery/distillery MANITSA MARTHA - MARIA "DIMOKRITOS"

Production and wholesale trade of alcoholic drinks and wines, import and trade of glass containers.

Winery/distillery KTIMA SGOURIDI (MANDRA XANTHIS)

Wine production

Winery/distillery KTIMA VOURVOUKELI Wine production

Prefecture of Rodopi

The cooking tradition is an element of the local culture, and at such an intercultural area as

Rodopi, the visitor will be impressed by the tastes he will try. Traditional gastronomy, an

experience accumulated throughout the centuries, is transmitted from generation to generation,

just by imitation and habit. Through the tastes of the Thracian, Pontian kitchen, the kitchen of

Eastern Romylia, Cappadocia, from Sarakatsani, Turkey, Armenia, the kitchen of Roma, centuries

of tradition and co-existence of the different cultural groups revive.

One of the most famous foods of the prefecture is tzigerosarmas (made of lamp intestines, rice

and spices, wrapped in the lamp peritoneum. It is usually cooked in Easter and spring. Other

known traditional food is the famous kavourmas (boiled goat and pork meat preserved with its

fat), tas-kebab (pork or veal meat with sauce), grilled eggplant, kapamas, babo (traditional

Christmas dish with guts and mince meat), beans with pickles (Eastern Romylia), pork with

pickles (traditional Christmas dish from Eastern Romylia), manti (ravioli with mince meat from

Cappadocia), tanosour (from Pontos), etc.

The visitor may try the very delicious roasted kid at the taverns of Karydia and Maronia, as well as

pork (or wild pork) at the taverns of Pandros. Besides the local grilled meat dishes, one may enjoy

a great variety of fish and seafood.

The local production includes the famous wines from Maronia, tsipouro, ouzo, cherries, from the

cherry villages at the roots of the Rodopi mountain and the fresh chick-peas with varied tastes

(salty, peppery, sweet or with caramel). At the prefecture of Rodopi you will find the famous

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soutzouk-loukoum and all the varieties of Turkish delights, syrupy sweets, malebi, samali,

chalvas, sesame pulp, molasses, pita, striftopita, bougatsa and freshly browned coffee with an

exceptional aroma. Komotini was justly declared as the Gastronomic Centre of the Balkans by the

Ministers of Tourism of the Balkan countries. At the prefecture of Rodopi, try and buy:

• chick-peas, dried fruits, sweets and freshly browned coffee

• Spoon sweets, home-made pasta, marmalades and other traditional dishes at

Maronia.




Winery/distillery MARONIA S.A. Production of Ismaritiko local wine

Winery/distillery TASSOU MELACHRINI "KIKONES"

Production of wine

Winery/distillery ZITHOPOIIA MAKEDONIAS - THRAKIS P.L.C.

Production of beer "VERGINA"

Winery/distillery

POTOPOIIA OINOPOIIA THRAKIS P.L.C. INDUSTRIAL & COMMERCIAL

Production and trade of drinks. Bottling of alcoholic drinks.

4. Cultural Poles and Synergies

The aims of developing cultural heritage, should take the form of proposals for action and

implementation. These proposals will be included in a single action plan which will be guided by

the principles of synergy and complementarity. Also. it should consist of proposed measures and

activities which aim towards the strategic goal of connecting the local cultural heritage with

tourism activities. These activities actually consist of the Linking Processes of the Cultural

Activities with the tourist exploitation of the Areas of Implementation. Apart from these

activities, it is equally important to identify the bodies that should be involved in implementing a

synergy plan, including the measurable outcomes expected to result from this (output indicators,

outcome and impact). Moreover, it should be foreseen that in the area of intervention there must

be developed regional -complement to the tourism sector- business activities. Finally, it should

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describe the expected impact on the local population and local economy (target groups that get

benefited). A contingency plan should also include a timetable for the implementation of actions

and a description of potential financing tools to fullfil them. The interconnection activities

guarantee the effectiveness of the project and should take the form of a gradual process in which

new activities will be added during the period of three or five years. To achieve interconnection

there should be put forward certain criteria of chosen industries, businesses or activities, examine

synergies for the local economy, mobilize local stakeholders and sensitize the citizens. The

definition of selection criteria (industry, business, activities), the synergies for the local

community (increasing value, improving the image of the area, increased visitation), the

mobilization of stakeholders (a myth around the area as a tourism product, a slogan for the area)

and the awareness of residents (regional activities that add value to the region, participatory

process to promote tourism, create a 'basket' of products in the region) summarizing the basic

requirements which must be included in an action plan to develop synergies for the promotion of

cultural resources.

Based on the above mentioned data and through the analysis of the existing situation of the

Region, we propose synergies, which can be the basis of the development process of the area on

touristic and cultural sector. The proposed synergies don’t try to create the right development

environment starting from zero, but they are based to the comparative advantages of the Region.

Through the empowerment and support of these advantages, the appropriate framework for

development will be created and for those sectors which now seem to be undeveloped and don’t

contribute to the Regional economy.

Proposed synergies in the sector of cultural heritage Cultural Hub – definition of attractions and resources

Brief description related to context List actual or potential public or private stakeholders

Ancient theatre of Philippoi – Ancient theatre of Maroneia – Ancient theatre of Samothraki

During the last years, many festivals take place to the ancient theatres of the region and mainly to this Of Philippoi. But for the better promotion of the antiquities and festivals, it could be created a unified circle of festivals based on ancient theatre, which will be presented to all theatres, enriched by parallel activities

Municipality of Filippoi – Municipality of Maroneia – Municipality of Samothraki – Region of East Macedonia and Thrace

Cultural Hub – definition of attractions and resources


Delta of Nestos – Vistonida Lake – Delta of Evros – Forest of Dadia

The protected environment areas of the region are characterized by their rare beauty, where someone can find unique species of birds and plantation. The target of the proposed synergy is the creation of a unified ecological trip, through which the visitor will be able to enjoy these unique natural monuments

Region of East Macedonia and Thrace- Management operators of the protected areas – Unions of hoteliers and touristic agents of the region

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Castle area of Kavala – “Agia Varvara” of Drama – “Old city” of Xanthi – City of Soufli – Muslim Neighboorhoods of Komotini

In the cities of Kavala, Drama, Xanthi, Komotini and Soufli there are neighborhoods with unique historic and social characteristics in greek and European level. The visitor can walk through these neighborhoods and has a concrete idea of the historic sequence and influences of the area and at the same time the real impact of these influences to every day life. It is proposed the creation of intercity routes inside these cities

Municipality of Drama – Municipality of Kavala – Municipality of Xanthi – Municipality of Komotini - Municipality of Soufli - Unions of hoteliers and touristic agents of the region



Festival of Filippoi – Festival of “old city” of Xanthi – Youth festival of Ardas – “Cultural summer” of Alexandroupolis

Those festivals take place during the summer period for many years and they have great success. They are an attraction polar for the visitor. Nevertheless, the potential synergy, which can be developed is the connection of those festivals by having a common theme per period (promoting characteristics of the area) or in some practical issues, like a “unique summer” ticket for all of them

Municipality of Philippoi – Municipality of Xanthi – Municipality of Kyprinos – Municipality of Alexandroupolis - Unions of hoteliers and touristic agents of the region



Wine production enterprises – Festivals and folklore events of villages

The wine production on the region is significant and the quality of the products is high level, as the prizes on wine contests have shown. Unfortunately, those enterprises are small or family based and they can’t promote their products in a wider level. For this reason is proposed the creation of a unique quality protocol and a trade mark of the products. In parallel those products must be connected to the festivals and folklore celebration of the region, in order to be established to the regional conscious and consequently to visitors

Unions of wine producers of the region – Region of East Macedonia and Thrace – cultural clubs and NGOs of the region



Thasos Island – Samothraki Island

The two islands of the region already attract a significant number of visitors and they have characteristics which highlight them among the most beautiful of Greece. And, despite the fact that they are close, they have totally different characteristics, completing this way each other. The target of the proposed synergy is the creation of a unified touristic and cultural rout to those islands, which is going to be empowered by the ship connection among them (mainly during the touristic summer period).

Municipality of Thasos – Municipality of Samothraki - Region of East Macedonia and Thrace – Unions of hoteliers and touristic agents of the region

5. Best practices in promoting cultural heritage

This chapter presents the best practices in the Region in the sector of cultural heritage and

tourism. More specifically, this Chapter presents the best practices per Prefecture in the sector of

cultural events. Annual cultural events that are taking place in each prefecture are inherently

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related to the development of tourism through the exploitation of cultural moral and ethics and

cultural heritage in general.

DRAMA PREFECTURE

The Short Film Festival in Drama was first held in 1978, on the initiative of the Drama Film

Club. The response of filmmakers, as well as the public, was enthusiastic from the very beginning.

A few years later, the Festival was adopted by the Municipality of Drama and then, in the mid-

eighties, by the Greek State. In recent years, the Festival in Drama has established itself not only

within the world of cinema, but also among the public, as a showcase for short films and as an

opportunity to present independent or complimentary aspects of our culture in the future. Thus,

today, both the Greek and International Short Film Festival in Drama has evolved into a cultural

institution of a national and international scope.The Short Film Festival in Drama is an ever-

evolving vital entity. The International Festival was first added to the National Festival a few

years ago. It consists of an international competition section, as well as tributes to filmmakers

from all over the world. The Festival is in contact with international festivals of its kind; it invites

personalities from the international film world who can share their knowledge and experience

with younger people, and organizes tributes to the film production of various countries, thus

keeping its audience abreast of international artistic developments, and providing a forum for the

necessary comparisons.

Another example of good touristic development practice within the Region of East Macedonia –

Thrace is the exploitation of mount Falakro of the Drama Prefecture as a winter and alternative

sports resort. It is the only winter resort in the Region. It was developed around the ski resort of

mount Falakro, although the skiing season remains short—and tends to become even shorter due

to climate change—, while there is an increasing shift of the public towards Bulgarian resorts. The

model of touristic development applied to mount Falakro resort is not limited to the winter

season—an innovation for the Region of East Macedonia – Trhace—but also focuses on

alternative sports and trekking and wellness tourism in general. The Region enjoys multiple

benefits from this adjustment. While maintaining the high season of the ski resort, it also offers

alternative services that could prolong the visitors’ stay. Moreover, the prolonged tourist season is

now largely independent of the periodic snowfalls, offering better and more stable financial

returns to local tourism businesses. Moreover, the strategic shift to such types of tourism is in line

with the national and regional development strategy and the recent declaration of Rhodope

Mountains as a National Park leads inevitably to alternative models of touristic development.

Therefore, it is evident that the touristic development model adopted for the wider region of

mount Falakro is innovative by the Region of East Macedonia – Thrace, demonstrating that a

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quick response/reaction from the relevant bodies can create viable development models

ecosystems which are particularly sensitive or of great environmental interest.

EVROS PREFCTURE

On the borderline of the Greek Turkish frontier, in the area of Kastanies and on the bank of river

Ardas, a series of cultural events entitled “Youth Meeting - Ardas” takes place. It has a

distinctive Balkan character and it is organised with the support of the General Secretariat for

Youth. There is an organized camping space on site, with a capacity of thousands of guests,

covering an area of 1.5 square km. It is a five-day event, well established after 16 consecutive

years, full of music, sports events, games, updates and other activities, marking a recognized

institution.

KAVALA PREFECTURE

The Filippi Festival is a luminous and established institution for more than 50 years. It is

organized by the Municipality of Kavala in collaboration—in recent years—with the Municipality

of Filippi. It involves performances of ancient drama, contemporary drama, classical dancing and

concerts.The Festival functions as a bridge between the past and the present, conveying to us the

intellectual and artistic wealth of our past, transformed through new images and original

expressions. At the same time, these performances offer strong excitement, experiences and

colourful emotions.

XANTHI PREFECTURE

Every year, from the beginning of August to mid September, Xanthi honours its old town. The

Old town Festival are an established institution, taking place continuously since 1991, at the

beginning of Fall. The events take place mainly in the traditional, ‘listed’ part of Xanthi, the so

called “Old Town”, in the narrow streets of which cultural and carnival clubs set their stands to

offer food and drinks. Around these stands people feast, while a variety of events take place,

including concerts, drama performances, exhibitions, presentations of books about the City

culture and other events, such as bicycle races around the city, Mediterranean products fair, etc.

In addition, the Xanthi Carnival is the largest carnival in Northern Greece, second only to that

of Patras on a national level. It has a history of forty years, showing that a cultural event can grow,

establish itself among the public and become an opportunity for touristic and cultural

development of a region. What is the reason for the success of the Xanthi Carnival? Xanthi is

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considerably remote from the big cities with larger and financially stronger populations.

However, due to its large population of young age—mainly students of the Democritus University

of Thrace studying in Xanthi, Komotini and Alexandroupolis—the choice of this particular area

has lead to the commercial success of the carnival within two decades. Many of the students who

participated in the events return later having acquired a greater purchasing power and bringing

along their friends. Therefore, a financially more powerful public visits the area of Xanthi not

only during the two days of the main parade, but also for the accompanying events, thus

extending their stay. As a result, the woodlands of the Xanthi prefecture around Stavroupolis also

present touristic development. The above shows that attracting masses of tourists for the

highlight of the Sunday parade is not the sole aim, but also the exploitation of the opportunity for

additional benefits for the tourists and the locals through the side events, which can vary

depending on needs and demand. The success of the carnival demonstrates that, regardless of the

distance from the capital and the lack of infrastructure (compared to similar events around the

country), the presence of human resources with a vision for development as well as the efficient

adaptation to modern demands and respect for local tradition and culture could make the Region

of East Macedonia – Thrace a leading tourist destination.

RHODOPE PREFECTURE

The Municipality of Komotini celebrating the anniversary of the independence of the city,

organizes annually a series of cultural events entitled ‘Eleftheria Thrakis’ with a duration of

several days. These events include concerts, book presentations, traditional dancing evenings,

drama performances, drama dance performances, photography and painting exhibitions, events

on volunteerism and other activities.

EVENT: CULTURAL EVENTS IN THE MUNICIPALITY OF MARONEIA

The Municipality of Maroneia organizes annual events with the title ‘Cultural Events’. These

include the great festivities in the village Imeros for the celebration of St Marina followed by a

traditional feast, the Sardine Festival taking place at the Maroneia harbour, as well as the Fire

Festival. The Cultural Events take place between the middle of July and the end of August and

include numerous music and dancing events as well as drama performances.

6. SWOT Analysis

For the Region of East Macedonia – Thrace, cultural heritage is a comparative advantage for the

development of alternative forms of tourism. The main strengths of the Region are its unique

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history which is accompanied by remarkable historical, archaeological and religious sights from

antiquity until today, its rich natural environment (bio-topes, wetlands and virgin mountains), its

particular traditional local products which have much influence from Minor Asia and its

geographical location. In contrast, the main weaknesses of the Region are its inadequate local

transport networks (especially in the mountainous areas), the insufficient exploitation and

promotion of its cultural and natural resources, the little networking and clustering among

regional and local stakeholders relative to cultural heritage and small enterprises in the sectors of

tourism and the production of local products as well as the little utilization of ICT for the

promotion of cultural tourism.

However, the SWOT analysis clearly shows that the Region has a lot of opportunities and

potentials to exploit its cultural heritage and use it as a mean for its economic development. First

of all its neighboring with the Balkans and the Black Sea in combination with the completion of

the Egnatia Vertical Axes makes the Region an close attractive tourist destination. In addition,

the increasing demand on alternative forms of tourism and high quality services and products can

influence positively the development of cultural heritage tourism. Last but not least, the

incorporation of new technologies in the local economy through the funds of the programming

period 2007-2013 can reduce administrative and production costs and at the same time can play

a vital role in the advertisement of local services and products and the promotion of alternative

forms of tourism. For all the above to be realized, special attention should be given to the

decrease of rural income and the movement of young population to urban areas and the increased

competition from the Balkans and the rest areas of Greece. Clustering and networking among

public and private sector in cultural tourism should be strengthened in order to make the Region

a safe, competitive and attractive tourist destination by preserving its unique cultural heritage.

The tables below summarize the main findings of the SWOT analysis. The first table lists the

area’s strengths and weaknesses in relation to the cultural tourism market. The second table

describes external factors that could either positively (opportunities) or negatively (threats) affect

the reinforcement of the area’s competitive positioning.

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• It’s geographical position as a gateway referring to the European Market

• Inadequate local transport networks, particularly in terms of accessibility to the mountainous areas

• The shaping of international trend regarding the preferences of tourists destination regions, in combination with the region’s natural beauty

• Inadequate interconnection of means and networks

• Virgin natural environment, protected areas (areas of Community importance)

• The small degree of regional growth and trans-regional economic

• Remarkable historical, cultural, archaeological and religious resources that can be promoted to foster tourism development


• Low population density • The lack of support mechanisms for the enterprising

activity and development

• Balanced production structure with a significant presence in all sectors of the economy

• Diversity in agricultural production

• Insufficient management and exploitation of natural resources that eventually leads to decreasing competitiveness and general loss



• Small sized tourism enterprises and lack of organised tourist business structures. Little networking between enterprises and little interaction with other sectors

• Existing units of tourist infrastructures • Demographic weakening of the region and high rate

of urbanization

• Rapid modernization of telecommunications infrastructure

• Lower level of education compared with the national average level

• Reasonable supply of human resources and the possibility of improving their quality

• Relative lack of modern culture, mentality and "flexible beliefs" around clustering

• The educational and research infrastructures (Higher Education Institutions, Democritus University, Technological Educational Institute of Kavala)

• Need to further develop and network tourist infrastructures, institutions, and high quality services

• Significant progress in developing infrastructures and institutions for Cultural Heritage and Modern Culture

• Limited implementation of promotional and marketing activities in the cultural sector

• Keen interest of private individuals and corporate bodies for integration in financial programs

• Inadequacy of specialised tourist infrastructure (agro-tourism)

• The general experience that has been acquired by the region’s institutions in planning, implementing and managing of co-financed regional operational programs

• Significant deficiencies in infrastructure and environmental protection measures

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• The emerging markets in the Balkans and Eastern Europe

• The decreasing rural income due to changes in the CAP, as well as the possibility of current of rural exit to the city.

• The European completion and the internationalization of economic activities

• Increased competition from Balkans and from other areas in Greece

• The growth of Democritus University • Stronger special forms of tourism and infrastructure

in competitor countries who had a head start restructuring their tourist product

• The completion of Egnatia Motorway • The insufficient awareness of the region’s

fundamental values (natural wealth, cultural reserves, etc).

• Growth in the demand for alternative forms of tourism (agricultural tourism, eco-tourism)

• The demographic weakening, population ageing and consequently the decreased interest in the use of new technology.

• The increasing demand of quality products-biological products

• The potential weakness of local infrastructures to correspond in the modern needs of support of the developmental process.

• The incorporation of new technologies in the local economy


• The important resources that will be available from the EU, for the Region and the country, in next Framework Programme 2007-2013.

• Economic crisis

To conclude with, the preceded data show the development prospects of cultural tourism in the

region and give an overview of the changes that will take place in the coming years. The dynamic

appearance and introduction of new countries - destinations that offer competitive priced travel

products, slightly different from those of the mainstream - traditional host countries, tourists will

become more frequent. This makes the timing ideal for the promotion of the tourism product in

the Region of East Macedonia - Thrace. The region can be a very attractive destination by using

new technologies concerning the offer and promotion of the tourism product but also get

benefited from new markets who send tourists which have already begun to appear (eg Russia).

In the future, the use of new technologies is given, especially advertising in the web and

marketing of cultural tourism destinations and enterprises. The promotion which previously

focused on traditional countries that attracted tourists is expected to focus on new and emerging

markets, a phenomenon that will become stronger in future. The excellent cultural and historical

relations that have traditionally maintained by Greece with all former Soviet countries should be

exploited in an appropriate way by local and national organizations in order to make REMTH an

attractive tourist destination. In order such a concept to be implemented, the cultural tourism

infrastructure as well as transport infrastructure (ports, airports) should be improved. The region

72

because of its natural environment cannot compete largely with other Greek summer destinations

because basically it is not characterized but the famous blue seas of the southern country. But it

can be a leader in the field of alternative tourism which may include summer vocations as well

since the islands of Thassos and Samothrace as well as a number of beaches in the area are well

known for its cleanliness and safety, agro-tourism, eco-tourism, religious tourism, mountainous

tourism and river tourism (canoe, kayak) as well. It is no coincidence that all of the traditional

host countries of tourists will soon attempt to enrich the tourism product and focus more on

alternative forms of tourism and specialised tourism activities.

73

7. Sources

• O.P. “MACEDONIA – THRACE 2007 – 2013” Code O.P..: 9,CCI: 2007GR161PO008

• Policies concerning entrepreneurship and innovation in Greece BrainStomring 2008,

• NATIONAL STRATEGIC REFERENCE FRAMEWORK, 2007 – 2013, ATHENS,

OCTOBER 2006

• OP. COMPETITIVENESS AND ENTREPRENEURSHIP, O.P. Code:3, FORMAL

SUBMITTAL, Athens, September 2007,

• Study of Tourism for the Region of East Macedonia and Thrace, First Phase (2003),

Ministry of Development, Greek National Tourism Organization.

• Study of Tourism for the Region of East Macedonia and Thrace, Phase B (2003), Ministry

of Development, Greek National Tourism Organization.

• Prefecture of Drama (2008) 'The Cultural Identity of Drama and its area', Department of

Tourism Development and Planning Directorate of the Prefecture of Drama, Drama

• Prefecture of Drama (2008) 'Forest Ecosystems of the Prefecture of Drama’, Planning

Directorate of the Prefecture of Drama, Department of Tourism Development, Drama

• Prefecture of Drama-Kavala-Xanthi (2008) "Rhodope: Journey to Rhodope: prefectures

of Xanthi and Drama ', Xanthi

• Prefecture of Kavala, Tourism Commission (2002), "Tourist Promotion of the Prefecture

of Kavala, 2002-2006 ', Kavala

• Prefecture of Xanthi (2008) 'Hotels and Accommodation in Xanthi' Company of Tourism

Promotion and Cultural Development of Xanthi, Xanthi

• Region of East Macedonia – Thrace (2005), ‘Tourist Guide: Hotels –Accommodation’,

Komotini

• Region of East Macedonia – Thrace (2007) ‘Travel Guide: East Macedonia - Thrace’,

Komotini

• Region of East Macedonia – Thrace Περιφέρεια (2008), «East Macedonia- Thrace»,

Komotini

• Region of East Macedonia – Thrace (2000), «Thrace», Komotini

• Region of East Macedonia – Thrace (2008), «Reflections of the Region», Komotini

• Region of East Macedonia – Thrace (2008), «East Macedonia and Thrace: From silk to

the roads of energy», Komotini

• Region of East Macedonia – Thrace, «Religious Monuments in the Region of East

Macedonia and Thrace»

• Region of East Macedonia – Thrace, «East Macedonia – Thrace: Folklore Travelogue»

• Region of East Macedonia – Thrace, «Every step a journey»

74

• Region of East Macedonia – Thrace / National Tourism Organization, «Alternative forms

of tourism»

• Region of East Macedonia – Thrace, «Tourist Guide of East Macedonia – Thrace»

• Region of East Macedonia – Thrace, «Archaeological guide»

• Region of East Macedonia – Thrace, «Dining guide»

Internet:

National Organization of Tourism www.gnto.gr

Prefectural Authority of Drama-Kavala-Xanthi www.nestos.gr

Prefectural Authority of Drama www.drama.gr

Prefectural Authority of Kavala www.kavala.gr

Prefectural Authority of Xanthi www.xanthi.gr

Region of East Macedonia – Thrace www.remth.gr

Region of East Macedonia – Thrace www.remthtourism.gr

Ministry of culture www.culture.gr

Hellenic Chamber of Hotels www.grhotels.gr

National Statistical Service of Greece www.statistics.gr

Sustainable Tourism Development www.agrotravel.gr

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Pôle Industries Culturelles et Patrimoines Arles - France

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TABLE OF CONTENTS

1. Introduction. The Provence-Alpes-Côte d'Azur Region and the Pôle Industries Culturelles et Patrimoines

2. Provence-Alpes-Côte d’Azur: Heritage, Culture and Tourism. Main

figures of the the PACA Region

3. Cultural Poles in the PACA Region a) Cultural Heritage and Historical Monuments b) Natural Heritage c) Development and Promotion Of Culture

4. The Pôle Industries Culturelles et Patrimoines

5. SWOT Analysis Pôle ICP - PACA Region

6. Best Practices Pôle ICP

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1 - Introduction. The PACA Region and the Pôle Industries Culturelles et Patrimoines The Pôle Industries Culturelles et Patrimoines (in the following Pôle ICP) is a non-profit organization bringing together all companies and organizations dealing with the conservation, restoration, valorisation and promotion of culture and heritage in the Provence-Alpes-Côte d'Azur Region. The culture and heritage industries are no stranger to the Provence-Alpes-Cote d'Azur Region, internationally renowned for its exceptional and unique sites. The Pôle ICP encourages the exploration of new frontiers in a region that is already very developed from the tourist point of view, also concerning the cultural tourism. The activity of the Pôle ICP focuses on three main areas of interest:

• Cultural Heritage and Historical Monuments • Natural Heritage • Development and Promotion Of Culture

The members of the cluster include businesses, research labs, training centres, non-profit organisations, festivals and cultural events boards, that are supported encouraging innovation, international development, ICT use, environment and community management policies. The Culture and Heritage Industries Cluster helps its members to initiate collaborative research and development projects and facilitate the access to all necessary resources for economic growth. The members of the Pôle ICP come from a wide variety of sectors, and their activities are complementary, covering a broad spectrum of competences in the fields of heritage and culture. It appears important to consider the role of heritage and culture in an overall economic chain. They can have an important role in the strategies of local economic development, and can impact on the whole economic system, affecting social, fiscal, public investment and attractiveness aspects, as well as tourism and urban development. Moreover some leading economic and productive sectors of the region can be complementary with the specific cultural and heritage fields, as ICT and multimedia, new technologies. Some tendencies are coming out from recent studies on the economic and social spin-off of the heritage:

• The growing erosion (and worrying) of the visits to a majority of sites • The necessity of (re) adjusting the quality of the offer to changed expectations • A strong disparity of income (eight monuments representing more than three-quarters of revenues) • The need for managers to take into account this phenomenon and to anchor their programs in real

economic projects, their need for support to achieve this, their lack of territorial and social issues. Furthermore, the concept of sustainable development underlines the need of defining new models of development taking into account some shared principles of equity:

• Public awareness and participatory approaches • Inclusion of projects in a global environment • Participation to the social development of territories • Consideration of the environmental matters.

These mutations are originating processes of profound restructuring of business, related jobs and organizational forms. The role of the Pole ICP will also be that of monitoring these changes and promoting the innovative projects of its members.

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2 - Provence-Alpes-Côte d’Azur: Heritage, Culture and Tourism. Main figures of the PACA Region. Territory In Provence-Alpes-Côte d'Azur lives the 7.6 % of the French population, its area representing 5.8 % of the French territory. PACA owns a diversified and varied landscape: city, mountains, littoral and hinterlands. Natural heritage 3 national parks (Les Ecrins: 800.000 visitors; Le Mercantour: 500.000 visitors: Port-Cros: 500.000 visitors) and 5 regional nature reserves: Camargue, Luberon, Queyras, Verdon and Les Alpilles. Cultural heritage 2.200 protected historic buildings. More than 400 museums, 113 of which are controlled and classified. 3 national museums. 4 UNESCO sites (the ancient theatre of Orange, the historical centre of Avignon, the Roman and Romanesque monuments of Arles and the Place Forte Vauban of Mont-dauphin). More than 29.000 archaeological sites registered. Cultural events 5 big international festivals (Aix-en-Provence, Orange, Avignon, La Roque d’Anthéron, Antibes Juan-les-Pins) and many smaller events. Tourism: employment Around 2 millions of workers in the Provence Alpes Côte d'Azur region: 7 % of the regional employment is dedicated to tourism. The Provence-Alpes-Côte d'Azur region represent 11.5 % of the tourist employment in France, with 4.8 million of inhabitants, and 31 400 km2. Tourism: consumption Economic balance of tourism activity in PACA: 12 % of the regional GDP Participation of the region in the French tourist domestic consumption: 12 billion €, which represent 13.6 % of the national tourist domestic consumption. Tourism: accommodation 14 % of the national accommodation supply 11.3 % of the national hotel supply 10.7 % of the national camping supply 26 % of the national tourism residences supply 15.7 % of the national second home stock 15.2 % of the national holiday village supply Around 3 million of tourist beds A top-grade tourism destination 1st region to welcome French tourists 2nd region to welcome foreign tourists 34 million tourists More than 224 millions overnights in 2007 Heritage and Employment 450 direct jobs 2.000 public jobs 900 guides 1.250 restoration jobs 500 craftsmen 26.000 jobs in the cultural tourism 18.000 induced activity jobs Economic spin-off of the heritage Tickets revenues: 13.600.000 €

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Bookshop revenues: 2.100.000 € Guided visits revenues: 1.200.000 € Events revenues: 1.200.000 € Other revenues: 1.000.000 € Restorations works revenues: 37.600.000 € Heritage tourism revenues: 1.275.000.000 € Visitor's tax: 3.900.000 € Public funding: 42.000.000 € The above-mentioned figures probably give the idea that the tourist sector is a driving and very developed sector in the PACA Region. This is also true concerning some inland areas, such as Provence and Camargue. That explain why the PACA region has not among its priorities the tourist development, even if policies are being put in place in order to manage some aspects that can be improved (concerning for instance seasonality, sustainable tourism, qualification of employed people, conditions of visit). According to the importance and variety of the cultural offer, also the cultural tourism is deeply developed in the region. All that create the conditions to promote innovation and new business opportunities linked to the cultural and natural heritage and the cultural industries. The actors actually or potentially operating in culture and heritage related activities are often very different from each other. Without an activity finalized to put them in contact, particularly concerning the small business entities, they probably will never take the opportunity of developing new businesses, or improving together the existing ones. That's the main idea that have led to the creation in 2006 of the Pôle Industries Culturelles et Patrimoines: bringing together all individuals, companies and organizations working in the heritage e and culture fields, in order to promote and sustain projects and activities leading to the economic development of the region.

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3 - Cultural Poles in the PACA Region The description of the cultural and heritage resources of the region follow the three main area on interest of the activity of the Pôle Industries Culturelles et Patrimoines.

A) CULTURAL HERITAGE AND HISTORICAL MONUMENTS As underlined in the second chapter, Paca Region is "crowded" with monuments and heritage sites. A vast documentation exists classifying the whole heritage, to which refer to have complete information. In the sequel we try to give just an idea of built heritage sites, mentioning some of the excellences existing in the PACA Region. Moreover we focus on some cases specifically linked to the goals and context of the CHORD project - heritage sites in the inner land - and some examples and data concerning the tourist and economic exploitation of the heritage. 4 UNESCO SITES: Roman Theatre and its Surroundings and the Triumphal Arch of Orange Situated in the Rhone valley, the ancient theatre of Orange, with its 103-m-long facade, is one of the best preserved of all the great Roman theatres. It is the venue of the festival “Chorégies d’Orange”. Built between A.D. 10 and 25, the Roman arch is one of the most beautiful and interesting surviving examples of a provincial triumphal arch from the reign of Augustus. It is decorated with bas-reliefs commemorating the establishment of the Pax Romana. Historic Centre of Avignon: Papal Palace, Episcopal Ensemble and Avignon Bridge In the 14th century, this city in the South of France was the seat of the papacy. The “Palais des Papes”, an austere-looking fortress lavishly decorated by Simone Martini and Matteo Giovanetti, dominates the city, the surrounding ramparts and the remains of a 12th-century bridge over the Rhone. Beneath this outstanding example of Gothic architecture, the Petit Palais and the Romanesque Cathedral of Notre-Dame-des-Doms complete an exceptional group of monuments that testify the leading role played by Avignon in 14th-century Christian Europe. Arles, Roman and Romanesque Monuments Arles is a good example of the adaptation of an ancient city to medieval European civilization. It has some impressive Roman monuments, of which the earliest – the arena, the Roman theatre and the Cryptoporticus (subterranean galleries) – date back to the 1st century B.C. During the 4th century Arles experienced a second golden age, as attested by the baths of Constantine and the necropolis of Alyscamps. In the 11th and 12th centuries, Arles once again became one of the most attractive cities in the Mediterranean. Within the city walls, Saint-Trophime, with its cloister, is one of Provence's major Romanesque monuments. Place Forte Vauban of Mont-Dauphin Fortifications of Vauban consist of 12 groups of fortified buildings and sites along the western, northern and eastern borders of France. They represent the finest examples of the work of Sébastien Le Prestre de Vauban (1633-1707), a military engineer of King Louis XIV. The serial property includes towns built from scratch by Vauban, citadels, urban bastion walls and bastion towers. There are also mountain forts, sea forts, a mountain battery and two mountain communication structures. This property is inscribed as bearing witness to the peak of classic fortifications, typical of western military architecture. Vauban also played a major role in the history of fortification in Europe and on other continents until the mid-19th century. Added to the UNESCO World Heritage in 2008.

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"VILLES D’ART ET D’HISTOIRE" (CITIES OF ART AND HISTORY) The label “Cities and countries of Art and History” is attributed since 1985 by the Ministry of Culture and Communication, Direction of the Architecture and Heritage. It guarantees, by a convention between the State and the territorial communities, a policy of animation and exploitation of heritage and the architecture of the cities or countries concerned. This label follows the ancient appellation “City of art” centred on the tourist development. Arles Arles account on its territory 44 classified historical monuments and 48 monuments registered in a supplementary inventory. The majority of these monuments are in the historical centre. Arles is a town whose history reflects the changing concept of heritage in France, throughout the nineteenth and twentieth centuries. Arles is noted for the wealth of its Roman and Romanesque heritage. The monuments of the city listed as UNESCO world heritage monuments in 1981 include the Roman amphitheatre (the arena), the Roman theatre, the Cryptoportico (foundations of the Roman Forum), the Roman baths of Constantine, the remains of the Roman circus, the cloister and portal of St. Trophime’s, and the Alyscamp cemetery, that was the departure point for the « Chemin d’Arles », one of the three medieval pilgrimage routes across France leading to Santiago de Compostela in Spain. Along with these monuments, Arles has also preserved many lovely buildings dating from the 16th, 17th and 18th centuries. Arles has three remarkable museums: The Departmental Museum Arles Antique (archaeological museum). It contains the archaeological collections of the city and the surrounding region, spanning the period from Neolithic times to the end of the Roman and early Christian era. The Museon Arlaten, the local ethnographical museum, created in 1896 by Frederic Mistral, a regionalist poet, exhibits costumes, furniture, tools, objects connected with local religious traditions and superstitions, illustrating life in Provence during the 19th century. The "Musée Réattu", Donation Picasso, the fine arts museum, housed in the former Grand Priory of the Knights of Malta. It exposes the works of Jacques Réattu, an Arlesian painter of the period of the French Revolution, 18th and 19th centuries, as well as modern and contemporary artists (Picasso, Zadkine and Alechinsky). The museum also possesses a remarkable photography collection (Henri-Cartier, Bresson, Edward Weston) Briançon Briançon account on its territory 9 classified historical monuments and 9 monuments registered in a supplementary inventory. Various initiatives have already been put in place in a program of valorisation of heritage whose essential themes are: accession to the label City of art and history; organization of circuits of discovery on the theme of the fortifications; creation of visits including pageants around the ramparts and the forts; scenographic lighting of the monuments and forts; reflection of conversion and redevelopment of the forts of the 18th century. Briançon is committed since 2005 in the approach of candidature in view of classification in world heritage of UNESCO. Fréjus Fréjus is a town and area of artistic, architectural and historic interest. Roman and mediaeval heritage are preminent: arena, aqueduct, theatre, archaeology museum (and the two-headed bust of Hermes), military heritage. The pink sandstone bishopric lies on the Var Sightseeing Trail. Fréjus was founded in the 1st century B.C. and has never lost its population since then. In fact, each generation has preserved its heritage and passed it on through families With 29 locations protected by conservation orders as heritage buildings, Fréjus has much to offer in the way of historic buildings. Grasse Grasse appeared in the cartularies of the Middle Ages, in the early 11th century. At the beginning of the 12th century, Grasse became a free commune and an active commercial town. It has still kept to this day the urban structure of the time. The network of its narrow streets reflects the successive expansions around its original hilltop, the Puy, where the cathedral stands, representing the spiritual and temporal authority. When Nice and its county were integrated into the department of Savoie, Grasse became a major fortified town thanks to its hide and tanning trade, which gave it an international reputation. The slow decline of the tanning trade was counterbalanced by the creation and rapid development of perfume making, a craft industry which, in the late 18th century, thanks to the abundance of floral crops favoured by its specific microclimate, became the basis of a powerful industry with an extraordinary development and influence even today.

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"PAYS D’ART ET D’HISTOIRE" (VILLAGES OF ART AND HISTORY) Pays de la Provence Verte Tucked away from the summer crowd between the Verdon, La Sainte-Baume and La Sainte-Victoire (famously painted by Cézanne), lies a region that has truly been blessed: “La Provence Verte” This Green Provence consists of 37 communes, which have come together, combining their identities and values, in order to share their particular way of life and the pleasure found in a rest away from the crowd, and to help you explore and appreciate one of the most beautiful regions of France. Pays des Vallées Roya Bévéra The valleys of the Roya and Bévéra constitute the eastern part of the Maritime Alps. Following the labelling of villages of art and history by the Ministry of Culture and Communication, a comprehensive cultural project will be implemented on the territory, focusing on the major objectives of developing the heritage observation and valorisation, the emergence of a reflection on the management of the areas, build relationships between people and their heritage, build a project of educational activities, promote cultural tourism. Pays de Carpentras et du Comtat Venaissin Its varied landscapes are preserved and make it similar to a small "French Tuscany". Carpentras was originally a city in Gaul, home to the Memini tribe, serving as both an acropolis and a market. During the Middle Ages, Carpentras became the capital of the Comtat Venaissin, and was part of the Holy See from the 13th to the 18th centuries. The architecture is often of Italian inspiration, and the heritage of the Jews, protected by the Popes, has influenced Carpentras’ culture. Its territory includes more than 50 monuments inscribed or classified and permits to discover a rich heritage from antiquity to the contemporary. THE “CENTRE DES MONUMENTS NATIONAUX” The National Monuments Centre is a public administration run by the Ministry for Culture and Communication. It conserves, restores, and manages nearly 100 national monuments belonging to the State, staffing their sites and opening them to the public. Among the monuments in PACA Region are the following: Monastery of Saorge : located in the countryside north of Menton, a former Franciscan convent and superb example of Baroque architecture perched above the Roya gorges. Abbey of Silvacane : abbey of XIIth century, typical example of architecture and the Cistercian organization. Abbey of Montmajour : founded in 948 in the middle of the Arles countryside, and its eight centuries of architectural history for which it obtained UNESCO World Heritage listing. This site and the protected surrounding countryside are an ideal spot for meditation. Castle of Tarascon : fortress built on the Provencal bank of the Rhône, which once marked the border between Provence and France, hides the elegant architecture of a palace conceived in the refined taste of the Dukes of Anjou. “Hôtel de Sade” in St-Rémy-de-Provence : This hotel of the Renaissance built on the ruins of a Roman monument includes important statuary and objects of the daily lives from the archaeological excavations of Glanum, of which it is the complement. Archaeological site of Glanum : in the heart of the chain of Alpilles, site and important vestiges of a Greek city then Gallo-Roman. The visit may be completed by that of the Hotel de Sade. Abbey of Thoronet : built at the end of the12th century, it is one of the most beautiful of the Cistercian architecture. Cloister of the Fréjus Cathedral : a Romanesque cloister full-bodied, leaned to the former cathedral, which houses a baptistery the 5th century.

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The 10 sites, monuments and museums most visited in 2007 in PACA Region: Dept Municipality Monument Visitors 2007 06 Villefranche-sur-Mer Citadelle Saint-Elme 900 000 13 Marseille Notre-Dame-de-la-Garde 800 000 84 Avignon Palais des Papes 569 973 84 Avignon Pont Saint-Bénezet 335 339 13 Les Baux-de-Provence Château 243 119 84 Orange Théâtre antique 170 346 13 Arles Amphithéâtre 157 805 06 Saint-Jean-Cap-Ferrat Villa Éphrussi de Rothschild 131 628 83 Le Thoronet Abbaye du Thoronet 123 687 13 Arles Musée départemental – Arles Antique 103 333 13 Saint-Rémy-de-Provence Glanum et les Antiques 90 000

THE VILLAGES Rich in history, the PACA Region has kept intact many vestiges of its past: evidences of Roman civilization, Romanesque churches and abbeys, monuments and palaces of the seventeenth and eighteenth centuries. Owing to all that, PACA is the second region in France for the number of "Most Beautiful Villages", with 18 in its territory. Some are internationally known, as of Moustiers-Sainte-Marie, Gordes, Les Baux de Provence, Lourmarin and Saint-Veran, others take advantage of this classification to attract tourists. Two inspections per year are intended to generate an ongoing effort to make these villages exceptional places. The standards concern the harmony between the site, architecture, heritage and landscape, the quality of visit and staying there. Three criteria govern this election: a rural dimension, with a maximum of 2000 inhabitants, at least two perimeters of protected sites or monuments, the collective adhesion of the certified village by resolution of the municipal council.

Most Beautiful Villages in PACA Department Ansouis Vaucluse Bargème Var Coaraze Alpes Maritimes Gassin Var Gordes Vaucluse Gourdon Alpes Maritimes La Grave Hautes-Alpes Les Baux-de-Provence Bouches du Rhône Lourmarin Vaucluse Ménerbes Vaucluse Moustiers-Sainte-Marie Alpes de Haute Provence Roussillon Vaucluse Saint-Véran Hautes-Alpes Sainte-Agnès Alpes Maritimes Séguret Vaucluse Seillans Var Tourtour Var Venasque Vaucluse

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THE LABEL " 20TH CENTURY HERITAGE" Established in 1999 by the Ministry of Culture and Communication, the label Twentieth Century Heritage is intended to familiarize the outstanding productions of this century in architecture and urbanism. Without financial or legal implications, this label is assigned by the regional prefect, after review by the regional board for heritage sites, and materialized by a plate. Buildings protected as historical monuments and ensembles representing the creations of the twentieth century located in area of architectural, urban and landscape conservation, can both benefit the twentieth century label. Today the Region Provence-Alpes-Cote d'Azur has about 300 buildings labelled, from big villas to large ensembles, including about one hundred historical monuments.

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B) NATURAL HERITAGE The natural heritage is one of the strengths of PACA. To protect the fauna, flora and landscape and to preserve the threatened natural balance, parks, reserves and conservatories have been created. 23% of the region is thus protected. It benefits from funding, maintenance and measures for preservation. In the PACA Region there are nowadays seven parks, including 3 national parks. THE NATIONAL NATURAL PARKS Le Mercantour Located in the Alpes de Haute Provence and Alpes-Maritimes, it is since 1987 twinned with the natural park of Argentera, extending beyond the Italian border. Its location just 1h30 from the Riviera makes it an ideal destination for hikers who wish to enjoy mountain scenery. The crystalline massif Argentera-Mercantour is a geological, climatic and landscape crossroads: its rugged terrain and its many landscapes are home to rich clusters of plants and animals. Refuge area during the last glaciations of the Quaternary, the Mercantour is also one of the largest outbreaks of endemic animals and plants in France. Composed of a patchwork of communities at various altitudes and under multiple geological and climatic influences, Mercantour has more than 2000 plant species among the 4200 known in France. Among them, 220 are considered very rare and 40 are not found anywhere else in the world. Among them the orchids that can be observed throughout the massif. Port Cros Located in the Var and created in 1963, the national park of Port-Cros, which occupies 700 hectares of land area and 1288 of marine areas, is one of the oldest national parks in France and the first marine park in Europe. It includes the islands of Port-Cros, Bagaud, Gabinière and Rascas. The National Park also manages the nearby island of Porquerolles, the Giens peninsula, Cape Lardier and the ancient Saltworks of Hyeres. To explore the islands and their flora and fauna, many walking trails have been put in place. Hikes are held offshore to observe in their natural environment 70 species of fish that inhabit the sea around the islands. Les Ecrins Situated in the Hautes Alpes, the Ecrins National Park is one of the largest protected areas in the Alps. The Beauty of the sceneries, the quiet and tranquillity are the three qualities most sought by visitors to the Ecrins National Park. The site features over 100 peaks more than 3000 meters of altitude, and land occupied by glaciers is huge (17,000 hectares). With 320 species representing the only vertebrate fauna Alpine, it is possible to meet animals such as mountain chamois, ibex and stoats. Golden eagles often fly over marching groups. With over 1800 identified plant species, one can see among others the Anemone of the glaciers, creeping Geum, dwarf Eritriche, Saxifrages, Juniper and Edelweiss, as well as the remarkable natural Bonsais. THE REGIONAL NATURAL PARKS Nowadays the Regional Parks are areas of innovation and adaptation in the PACA Region. The image of "reserves" or natural sites excluding any modern economy has had its day. The five Regional Parks Provence-Alpes-Cote d'Azur even came as precursor in terms of sustainable development. Experiments destined to be prosecuted: Ventoux, Alps d'Azur and Baronnies should indeed keep track of their elders. Camargue Largest wetland in France, the Camargue is also the delta of the Rhone. The river, Mediterranean Sea and men have carved it over the water, with one peculiarity: more than a quarter of the park is at sea. Known for its wildlife - its colony of flamingos can count up 20 000 pairs - the park is also developing economic activities. They practice bulls and horse breeding, rice cultivation and the vines, reed exploitation and harvesting of salt, whose production amounts to 800,000 tons per year. In agreement with communities,

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including the Region, the Union of rice farmers, farmers associations, those of wildlife and flora, the Camargue Regional Park promotes tourism discovering the natural and cultural heritage. Luberon 72 member municipalities (32 at its creation), more than 150,000 inhabitants, 1,200 km of trails. It combines since 1977 the preservation of agriculture to a moderate and harmonious development of the habitat. Regularly consulted on the quality of life and the future of their area, people take part to the drafting of the guidelines of the charter, a contract drawn up after consultation, setting out the objectives and the means to implement, and reviewed every ten years. Today, the park supports agricultural practices that respect the environment (including organic), promotes local products and provides insight on space management real benefits to all residents. Since 1997, UNESCO has recognized the NRP of Luberon in the world network of biosphere reserves. Queyras The Queyras is the highest European Regional Park, with 15 peaks over 3000 meters. Existing since 1977, the NRP priority develops the protection of natural resources and landscapes, the valorisation of cultural heritage, the support and enhancement of economic activities. Revealing rare plants such as edelweiss, orchids or wormwood, it also houses a fabulous wildlife, such as golden eagles and peregrine falcons, chamois and ibex. To educate the younger, the park sets up a real program of environmental education. The border situation with Italy also leads to jointly promote the common wealth, for example the proposed tourist combination of Queyras and Val Varaita in Piedmont. Another major cross-border project: getting the seal of UNESCO for the Queyras and four Italian parks surrounding Mount Viso (3841 meters). Verdon Born in 1997, the Verdon has identified water quality and resources as a priority of its first charter. With Durance, Verdon provides water to dozens of counties, totalling nearly 3 million people (out of a total of 4.7 million in Provence-Alpes-Cote d'Azur). It also provides millions of cubic meters to agriculture and industry being therefore of major importance for the regional economy. Verdon is the largest Regional Parks and forest occupies nearly 40% of its area. A common database of flora and fauna with the Luberon is in progress, and an atlas will be posted on the Internet, available to the public. Les Alpilles The creation of the Alpilles Park dates 2007, following a process shared by all stakeholders. A public inquiry (the first in France for a proposed regional park) offered everyone the chance to speak, to give his opinion and share suggestions, proposals and critics. The aim was to achieve a coherent and shared project, engaging in a sustainable future for the Alpilles next twelve years. The Charter of the Park is based on five strategic priorities: protecting, managing and sharing the natural and cultural heritage; conducting an agricultural and urban land control policy; developing an economy respecting the territory; developing sustainable tourism and controlling visits to natural areas; promoting the participation and mobilization of local residents as basis of local democracy and eco-citizenship. The Park Charter takes in consideration some key environmental issues, such as climate change and preservation of biodiversity and natural resources. That is also a development project valorising the resources and expertise of the territory, which is reflected in the consideration of specific issues such as solidarity towards people with disabilities, support for local traditional activities (olive, Viticulture...), protection of landscape and sites, fulfilment of lifestyle and involvement of the inhabitants. THE REGIONAL GARDENS AND THE “REMARKABLE GARDENS” The Regional Gardens are about one hundred in Provence-Alpes Cote d'Azur. Botanical or exotic, science-based or educational, they receive each year hundreds of thousands of visitors. Marked by a great variety - Great Himalayan blue poppies in the Alpine garden of Lautaret (Hautes-Alpes), Box of Le Nôtre at the Chateau de Gourdon (Alpes-Maritimes), Chinese bamboo, Californian agaves, South African proteas at Rayol-Canadel (Var) - they are the image of a region where the sun widely shared accompanies heterogeneous climates and microclimates: Alpine, Mediterranean or subtropical, as in Menton. Thanks to this variety, in addition to botanical and exotic plantations, a multitude of spaces have been arranged for hiking. Cultural discovery in the Cubist garden of the Villa Noailles; scientific at Lautaret garden, where the University of Grenoble acclimate near 2000 Alpine varieties; historical at Harmas Jean-

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Henri Fabre (Vaucluse) or at priory Salagon (Alpes de Haute- Provence). In addition to other gardens with original topics such as scented gardens, medieval gardens, and stonework. The label "Remarkable Garden ” created in 2004, by the Ministry of Culture and Communication with the assistance of the national council of parks and gardens, aims to recognize and enhance the parks and gardens open to the public and well maintained. This label concerns both old gardens, protected or not in respect of historic monuments, and contemporary gardens. The criteria taken into account for the allocation are the composition, integration into the site, the presence of outstanding elements, the botanical interest, the historic interest, the quality of the communication and documentation, the maintenance and management plan. 330 Parks and gardens benefit from this label in France, which 38 are located in Provence-Alpes-Côte-d'Azur. It is the region that counts most of gardens labelled. The label provides the following advantages:

• The mention in the documents circulated by the Ministry of Culture and Communication. • The support for obtaining specific traffic signs. • The possibility of obtaining some tax advantages, as provided for by the general code of taxes. • The support of national council of parks and gardens, the Committee of the parks and gardens in

France and the regional association.

The label commits in return the owners to: • Ensure a regular maintenance of their gardens • Open the public at least 50 days in the year • Participate in the national events (rendezvous at the gardens and European Heritage days) • Place a documentation at the disposal of the public • Affix the plate with the logo of the label.

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C) DEVELOPMENT AND PROMOTION OF CULTURE The development and promotion of culture concern a wide range of activities, dealing with built and natural heritage too. We could say it concerns the valorisation and "exploitation" of cultural contents of any kind. In the following we give a concise description of the festivals in the region, considering that this can give the idea of the quantity and quality level of the cultural offer in Provence-Alpes-Cote d'Azur, as well as of the interest in culture as a lever of economic and social development. THE FESTIVALS With almost 300 festivals and 2000 scheduled events during the summer 2010, the cultural operators of Provence- Alpes-Côte d’Azur confirm that culture is a decisive factor in the attractiveness of the region. This cultural asset depends equally on the important international rendezvous, as well as on the many “minor” events disseminated from the Alps to the coast, Cam argue and Province. The Opera International Festival of Aix-en-Provence is an opera and classical music festival established in 1948 and taking place each summer in Aix-en-Provence. It is one of the major opera Europeans festivals. In 2009, 64.700 festivalgoers took part in the Festival d'Aix-en-Provence. 12% coming from Europe and worldwide, 47% from the Provence-Alpes-Côte d'Azur region and 31% from the rest of France. The Festival is being opened up to an increasingly younger audience with highly successful targeted activities that reached almost 2,000 youngsters in 2009. The Festival brings together regional as well as national and international economic organisations, patron or partner companies and professionals from all over the world. Every year the national and international press provide widespread coverage of the event. In 2009, 241 journalists covered the Festival, the majority of whom came from abroad (19 nationalities represented). Additionally to the six televised broadcasts, and to the tens of radio broadcasts, 74 subjects or televised reports were dedicated to the Festival d'Aix-en-Provence. The “Chorégies d'Orange” festival dates from 1860 and is the oldest festival in France. Over the years, the Chorégies have retained all of their freshness and originality, due in part to the name, which comes from the Greek "choreos", linking them to the Grecian-Latin tradition, to the magnificent site where they take place: the perfectly preserved Roman Theatre, which can hold 9,000 spectators, and which still has its stage wall, the guarantee of exceptional acoustics, and to their vocation, which is lyrical and musical performances, placing them among the very best French festivals and certainly one with an indisputable international reputation. The first performance took place in 1869, with "Joseph", an opera by Mehul. At that time, the classic Greek and Roman tragedies were staged there, and the Roman Theatre was also used to promote the French dramatic authors of the era. The use of the Roman Theatre as the stage for lyrical and musical performances became prevalent in 1971, with the creation of the "Nouvelles Chorégies", which met with immediate, overwhelming success. All of the world's great lyrical artists have performed there, bestowing international prestige on this ideal stage, which continues to prove itself with each passing year. The Avignon Festival presents, each year, between 35 and 40 different shows, French and non-French, totalling about 300 performances, transforming about 20 venues, most often historical and outdoors, into theatre spaces. It delivers between 100,000 and 150,000 tickets for shows charging admission and welcomes between 20,000 and 40,000 spectators to its free events. As for the spectators themselves, 35% come from the region around Avignon, 20% from the Ile-de-France, 35% from other French regions and 10% from abroad, with an average attendance rate of more than 90%. The festival brings together nearly 450 journalists from France and abroad that write over 2,000 articles on the Festival, which is covered live through television and radio programs. All the major supports of the written press send correspondents to it. It generates economic benefits for the city estimated at 23 million euros, without counting the financial impact of the other events (the festival off, professional encounters, etc.).

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The three following events take place on the seaside. They are very known examples of how culture can constitute the base for a local great development. The Cannes Film Festival , founded in 1946, is one of the world's oldest and most prestigious film festivals. It is held annually (usually in May) at the Palais des Festivals et des Congrès. The Nice Jazz Festival , held annually since 1948 in Nice, on the French Riviera, is one of the jazz festivals of international significance. At the inaugural festival, Louis Armstrong and his All Stars were the headliners. Over the years, many artists, such as Lionel Hampton, Dizzy Gillespie, Ray Charles, Ella Fitzgerald, Helen Humes, Herbie Hancock, and Miles Davis, regularly appeared at the festival. It still remains one of the Riviera's biggest annual events. In 2010 the International Jazz Festival in Antibes Juan-les-Pins , the oldest running jazz festival in Europe, will be celebrating its 50th birthday. This cultural event, which remains, beyond divisions and trends, one of the stronger moments of jazz in France and Europe. Since the beginning the world renowned, “Jazz à Juan” has become one of the most efficient vectors of communication for tourism and culture in Antibes Juan-les-Pins, as has theatre for the city of Avignon and opera for the cities of Aix-en-Provence and Orange! The “Rencontres d'Arles” (formerly named International Meetings of the Photography of Arles) is an annual summer photographic festival, founded in 1970 by photographer Lucien Clergue, the writer Michel Tournier and the historian Jean-Maurice Rouquette. With programming composed mainly of productions unpublished, the Meetings of Arles have acquired a major international relevance. At its last edition in 2009, the festival has hosted 72.000 spectators, including 11.000 foreigners, 5.000 professionals and 8.000 pupils. Often produced in collaboration with museums, French and foreign institutions, exhibition presented in different places of the city constitute a real scenography. Several sites such as the chapels of the 12th century, or some industrial buildings of the nineteenth, are open to the public for the only duration of the festival. Many photographers have been revealed thanks to the meetings of Arles, what confirms the importance of this festival in its role as a launching pad for photography and contemporary art. For 30 years now, the International Festival of Piano of La Roque d'Anthéron has imposed itself as an important reference in the global musical and piano environment. If the sites of the Festival are diversifying for several years, the Park of the Château de Florans remains the top place of these interviews where to confront all creations: traditional and contemporary, all styles: jazz and electronic, and all the artists: the young talents as the greatest international interpreters. The acoustic qualities of this scene, ideal for the recitals of piano as well as for concertos and symphonies, increase the charms of this mythical and magical garden, covering the whole history of the Château de Florans. 80.000 Spectators, more than 400 artists and more than 90 concerts in 10 places. Press: 10 emissions of radio, 32 concerts registered, 23 ads and TV-reports and 70 radio-reports in France.

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4 - The Pôle Industries Culturelles et Patrimoines As pointed out in the previous chapters, the PACA Region is one of the richest in heritage and cultures and related initiatives in Europe, as well as developed in cultural tourism. The Pôle Industries Culturelles et Patrimoines is a non-profit association, whose activity consists in putting in contact all the private and public entities dealing with heritage and culture. The final aim is the economic development of the region. The members of the association include businesses, research labs, training centres, non-profit organizations, museums, and festivals. They come from a wide variety of sectors and their activities are complementary, covering a broad spectrum of competences. The Pôle ICP focuses on three main areas of intervention: Cultural Heritage and Historical Monuments, Natural Heritage, Development and promotion of culture. Cultural Heritage And Historical Monuments Brief description related to context (current activities): • Develop new products exclusively for restoration work: design of material and neutral methods for restoring works of arts. • Promote art, sites and monuments to visitors and consumers of leisure and cultural products, through the use of multimedia and new technologies. • Design “neutral” support structures that do not alter the art on which they are applied. List actual or potential public or private stakeholders: • Private and public actors dealing with preservation and restoration of heritage and historical monuments (private companies, research centres, education and training centres, specialized employment agencies, etc.) • All the actors of the tourist trade (public bodies, private enterprises, consumers). Natural Heritage Brief description related to context (current activities): • Develop the use of geomatics engineering and computerized techniques for studying landscapes. • Develop new methods to better prepare the integration of manmade constructions into natural sites. • Develop new systems to modelling landscapes and simulating their evolution. List actual or potential public or private stakeholders: • Private and public actors dealing with the management of natural sites and parks. • Private companies in the ICT and building sectors. • Private and public actors dealing with environmental studies. • All the actors of the tourist trade (public bodies, private enterprises, consumers). Development And Promotion of Culture Brief description related to context (current activities): • Design new systems for the presentation of heritage sites, which combine 3D imaging, identification methods and content distribution on all types of media. • Develop systems to provide real time information on organized events (ex. time, venue, delays, etc.) List actual or potential public or private stakeholders: • Private and public actors dealing with heritage and cultural events. • Private companies in the ICT and new media. • All the actors of the tourist trade (public bodies, private enterprises, consumers).

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THE MEMBERS OF THE PÔLE ICP In the following we consider as resources of the PACA Region, and specifically of the Pôle ICP, with regard of the possible contribution to the CHORD project, the activities of some of its members, taking into consideration that the development of a region can be linked not only to tourism but also to the implantation of economic activities related to the heritage and cultures. Some of these resources are specifically heritage and cultural resources (museum, heritage sites, natural parks, cultural events, etc.) some others are economic actors and public bodies dealing with heritage and cultures. We present and shortly describe some of the members of the PRIDES, in the aim to give an idea of how a territory rich in built and natural heritage and cultures can constitute the premise for the development of a specific economic system. At present the members of the Association are around one hundred, concentrated in the Arles area, but always growing in number and extending to the whole PACA region, as well as to new fields of activities. Classification Name Brief description Website Historical-monumental

Acta Vista (Association)

The main goal of Acta Vista is the sustainable development of people in their environment. That is pursued through the restoration and valorisation of the cultural and natural heritage and the valorisation and job insertion of specialized HR

www.actavista.fr

Historical-monumental

LERM (Enterprise)

Born as laboratory of study and research on building materials, the LERM developed also to stone and its special features related to ageing in the field of historic monuments, and specializes on the built heritage renovation

www.lerm.fr


A-CORROS (Enterprise)

A-CORROS is a technical consulting firm specialized in the diagnosis and corrosion protection of works of art, metallic historical monuments and archaeological collections, on earth and underwater.

www.a-corros.fr


Ecole d'Avignon (Research/Education Centre)

“L'Ecole d'Avignon” is a centre of resources on heritage building. The restoration of heritage building covers today the all field of towns and villages centres. It is this enlarged conception of traditional grouping that we call architectural heritage. It is also the intervention field of l'Ecole d'Avignon, whose actions concerns the conservation and restoration of this heritage: architecture, materials, jobs, techniques, resources

www.ecole-avignon.com


Art Graphique et Patrimoine (Enterprise)

Specialised in cultural, ancient and monumental heritage, Art Graphique et Patrimoine (Graphic Art and Heritage) offers its photogrammetry and multimedia services to all the field players in heritage: architects, institutions, local communities, museums, cultural organisations and restoration companies

www.artgp.com


Altearch Médiation (Enterprise)

Founded in 2005 by an archaeologist specialized in information and communication sciences, Altearch Mediation offers multimedia and ICT services and solutions for the digital enhancement of cultural heritage and for the territorial and tourism development

www.altearch-mediation.com

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Cultural engineering and dissemination

HORMIGAS (Association)

Association specialized in advice and project management for the conservation and enhancement of heritage through ICT, Hormigas has developed, among others, the creation of frescos using the traditional techniques adapted to the technology of digital printing, and the interactive glass.

www.hormigas.net


Patrimoine Conseil (Enterprise)

Patrimoine Conseil operates in preventive conservation and restoration of the regional, national and international cultural heritage, in collaboration with a network of heritage professionals. They offer all the services linked to museum activity, including professional training.


Atelier Cédric Lelièvre (Enterprise)

Created in 2006, the Atelier Cédric Lelièvre deals with the intervention on the heritage of libraries, archives and museums in order to improve their conservation and use. They specialize in risk evaluation, preventive conservation, new materials and techniques research, professional and public education.


Mastran (Enterprise)

Building company specializing in ancient heritage restoration and preservation, using traditional products and materials, and ancient techniques.

www.mastran.com


SMBR (Enterprise)

Building company specializing in ancient heritage restoration and preservation. Just another example of how the built heritage originated a leading economic sector in the PACA region.

Nature & Landscape

Tour du Valat (Research/Education Center)

Research activities for the conservation of Mediterranean wetlands. Convinced that it will only be possible to preserve wetlands if human activities and the protection of the natural heritage can be reconciled, the Tour du Valat has for many years been developing programmes of research and integrated management that promote interchanges between wetland users and scientists

www.tourduvalat.org

Nature & Landscape

Parc Naturel Régional de Camargue (Public body)

The Camargue Regional Nature Park, situated between two stretches of coast where urbanisation is rampant, aims at providing a natural leisure area as a counterpart to every new zone of industrial or urban activity. Its core responsibilities in practical terms, are the harmonisation of agricultural and environmental policies, the protection of nature and the water management, the provision of information and assistance for visitors and tourists.

www.parc-camargue.fr


Musée départemental Arles Antique (Public body)

Museum of Ancient Art (conservation, restoration, archaeological laboratory, library, permanent and temporary exhibitions). In addition to the functions common to all museums, the MDAA offers expertise in restoration (consulting, training, mosaics restoration, research on materials), collaborating with more 15 Mediterranean countries.

www.arles-antique.cg13.fr

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Festivals & Events

Les SUDS à ARLES (Association)

Festival of World music, The “Suds à Arles” aims at appreciating the cultural, architectural and natural heritage, through the organization of concerts in heritage sites and the presentation to a wide audience of the Provencal music and culture

www.suds-arles.com

Festivals & Events

Rencontres Internationales de la Photographie (Association)

One of the major photo festival worldwide, the “Rencontres” aim at promoting and disseminating the photography in all its expressions, organizing exhibitions (50 per year), special events, workshops and internships for professionals and amateurs, pedagogic activities for school audience. That constitutes an example of promotion of a territory through an event.

www.rencontres-arles.com

Festivals & Events

ACTA (Enterprise)

ACTA is a history engineering company, offering entertainment and quality performances. The team can develop interventions both in the schools and in archaeological sites. Acta’s specialty is the experimental archaeology of sport: ancient Olympic and gladiators games, combining spectacularity with the seriousness of the research, managed together with archaeologists.

www.acta-archeo.com

Contemporary culture

Ecole Nationale Supérieure de la Photographie (Research/Education Centre)

The only French national school of photography. Its primary mission is training in 3 years photographers with strong knowledge and experience in artistic, technical, historical and theoretical issues. Together with the “Rencontres” contributed to "put Arles on the map" of contemporary culture.

www.enp-arles.com


IUT Informatique - Université de Provence (Research/Education Centre)

Located in the heart of a town internationally known for visual culture, the researchers and teachers of IUT are involved in the development of new digital cultures. Creating new training paths and new career opportunities, the school offers its students a higher education oriented towards the professional life, through training projects in the field of ICT applied to the heritage and cultures.

http://sites.univ-provence.fr/iutarles/


Phonurgia Nova (Enterprise)

Phonurgia Nova is an association dedicated to enhancing the sound in its artistic dimensions. Its activities cover the publishing of educational books, training, retaining a "memory" of sound, organization of specialized workshops or meetings. Originally based in Paris, it established in Arles where synergies have been developed with the Suds Festival, the School of Photography, the “Museum Arlaten” and the “Rencontres de la Photo”.

www.phonurgia.org


ESHKAR (Enterprise)

Eshkar, a revolutionary audio-guide system to assist the visit, interactive and multimedia, it works hands free. It recognizes what a visitor looks, how many times and how long. Afterwards the system sends to a computer, via the net, a reconstruction of the visit

http://eshkar.fr/

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IUP Administration des institutions culturelles (Research/Education Centre)

The IPU aims to provide to the future managers of cultural organizations, methods of management, while simultaneously providing a strong culture in the field of sociology, history of art and cultural policies.

www.iupaic.univ-cezanne.fr


Regards et Mémoires (Association)

The association promotes the social inclusion and the approach of young people to the heritage. It develops its activities in the image and visual field, organizing and managing projects, proposals, exhibitions, and collaborating with schools, training centres and social institutions.

www.regardsetmemoires.com


Agence Régionale du Patrimoine (Agency for the Development and Valorisation of Heritage (Public body)

Since 2001, the PACA Agency’s actions were aimed at gaining greater knowledge about and seizing control of the economic, social and cultural issues related to heritage. Nowadays the ADVP is intensifying an open approach to territorial and cultural problems, which take into consideration the ways various levels of heritage (historical, cultural and natural) interact.

www.agence-patrimoine.eu

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5 - SWOT analysis of the Pôle ICP


• Economic fabric mainly composed of SMEs • Lack of formalized relations between business

and research

• Mix of laboratories and research centres of international relevance

• Lack of practical training in some specialized trades (restoration)

• Training centres and issues unique in France

• Region rich in heritage and cultural events of international importance

• Insufficient export

• Tourism and cultural tourism very developed

• Involvement of the actors • Topics wrongly considered not very innovative

• Partnership with at least 4 other regional PRIDES (Regional Clusters for Innovation and Sustained Economic Development)

• Little innovative image of the heritage

• Integration of the Pôle ICP in the regional economy

• Innovative and growing economic sectors

• Rapid evolution of the expectations and motivations of the consumers


• Association between the excellence of heritage and culture and the excellence of linked activities

• Partial dependence on public orders

• Will of the public subjects to differentiate through the heritage and culture

• Possible antagonism between conservation and exploitation

• Considerable potential export market • Difficulties in quantifying cultural tourism

• Enhancing activities and enticing for young people

• Risk of loss of know-how and aging of the workforce

• Growing demand of cultural contents by the new media • Small size enterprises

• Cultural tourism booming

• Will of private economic actors to settle in the region

• Devaluation of some “manual” professions

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6) Pôle ICP Best Practices The following three cases are examples of projects started and in some cases in an advanced state of realisation. Their synthetic description is also aimed to give an idea of the variety of the projects the Pole ICP is implementing in the PACA Region, together with its members as well as the local institutions. Neo Pozzol Preparation of “pozzolanic “ binders and mortars for the restoration of old buildings. This project aims to develop a range of binders and mortars whose neutrality and sustainability is ensured and that allows restorers to better handle the support treated. This material is similar to those used in additions to the binder during the Roman era. This project aims to involve companies that specialize in the restoration of historic buildings throughout Europe and the Mediterranean area. Financing Instrument and resources will be supplied by the following entities: a building/restoration company; a company of research on materials; a school of restoration of ancient buildings; a geo-science research centre. Erespa The Culture and Heritage Industries Cluster, in collaboration with the City of Arles has initiated a study, ERESPA (“Evaluation des Retombées Economiques et Sociales du Patrimoine”), of the economic and social spin-off of Heritage, based on the work of PACA Regional Heritage Agency, and aimed to carry out a permanent observation system. This survey, structured around the co-production of reliable and shared data, is expected to support the economic, social and cultural development of the territory. A dedicated website has been created: http://www.erespa-impact-patrimoine.fr/ A specifically developed system allows data storage and processing. It is also a tool for information sharing and research for cultural players willing to engage in a steady observation, and also includes other towns in the Provence-Alpes-Côte d'Azur region: Briançon, Aix-en-Provence, Grasse and Vaison-La-Romaine. Parallel to this study, a statistical survey on Arles visitors is being carried out during the summer 2009 on the main heritage sites (historical-monumental and natural) and cultural events, but also in some hotels, residences, and information points in the area of Arles. Archeomed Centre for conservation, restoration and valorisation of the heritage. This centre will be composed of a resources centre, a research laboratory, networks, training and education of the public cell, and a seat for heritage enterprises. The strong presence in Arles of old and new skills and trades relating to cultural heritage, such as keepers and restorers (book, ceramics, glass, metal, stone, ethnological heritage), submarine archaeologists (public and private), businesses of the restoration of built heritage, originated the idea of the mutualisation of spaces and means and the idea to design a "hotel of the heritage enterprises". The strong technicality that these companies are developing, their raised specialisation, and their size often modest, encourage them naturally to develop many partnerships, to form groups of enterprises, pooling the use of means and initiating collaborative projects. That is the reason why it seemed logical - thanks to the availability of land in Arles, among others by industrial fallows, and thanks to the support offered by the Pôle ICP, to create a dedicated home of companies working in areas related to heritages and the cultural industries (some of them are members of the Pôle). A dozen businesses, at least, should be able to install, at the beginning. Archeomed will also enable the local and regional communities to benefit from equipment not only attractive and unique in the Mediterranean, but also having a strong media potential.

23

Sources

• Pole Industries Culturelles et Patrimoines www.industries-culturelles-patrimoines.fr

• PACA Region

www. regionpaca.fr

• "L’impact économique et social du patrimoine en Région Provence-Alpes-Côte d’Azur" - Agence pour le Développement et la Valorisation du Patrimoine


• “Schéma régional de développement touristique 2006-2010”. Région Provence-Alpes-Côte d’Azur

• “Les publics du Patrimoine Antique en Région Provence-Alpes-Côte d’Azur” - Agence pour le Développement et la Valorisation du Patrimoine


• The “Plus Beaux Villages de France” Association www.les-plus-beaux-villages-de-france.org

• Direction régionale des affaires culturelles de Provence-Alpes-Côte d'Azur www.paca.culture.gouv.fr

• “Chiffres Clés 2010 Statistiques De La Culture” - Ministère de la Culture et de la Communication. www2.culture.gouv.fr

• Villes et pays d’art et histoire

www.vpah.culture.fr

• Municipality of Frejius www.frejus.fr

• Municipality of Briançon

www.ville-briancon.fr

• UNESCO World Heritage Centre whc.unesco.org

• “Terre de Festivals 2010”. Région Provence-Alpes-Côte d’Azur - Régie Culturelle Régionale

• “Monuments protégés en Provence-Alpes-Côte d'Azur”. Ministère de la Culture et de la Communication

• “Etude nationale des retombées economiques et sociales du patrimoine”. Direction de l’Arcitecture et

du patrimoine - Mini Ministère de la Culture et de la Communication

• Dossier “Les jardins remarquables en PACA”. Directions régionales des affaires culturelles (DRAC)

• Evaluation des Retombées Economiques et Sociales du Patrimoine http://www.erespa-impact-patrimoine.fr/

CHORD

Cultural Heritage: Exploiting Opportunities for Rural Development

Component 3: Collaborative transnational network for innovative cultural heritage poles Subcomponent: Joint analysis of criteria, needs and constraints

Deliverable: Cultural Heritage Poles Study

1

TABLE OF CONTENTS

1. SWOT analysis of Chios Island................................................................................................ 2

2. Cultural resources in the island of Chios ................................................................................. 5

2.1 Artistic, natural, historic and archaeological resources in the island of Chios, Greece ................................................ 8 2.2 Local food and beverage .................................................................................................................................... 45 2.3 Events and festivals ........................................................................................................................................... 48

3 Cultural poles ..................................................................................................................... 50

3.1 Archaeological Pole............................................................................................................................................ 51 3.2 History and Art Pole ........................................................................................................................................... 53 3.3 Nature and Landscape Pole ................................................................................................................................ 54 3.4 Villages and Crafts Pole ...................................................................................................................................... 56 3.5 Food & Beverage Pole ........................................................................................................................................ 57 3.6 Mediterranean areas involved in the project: cultural tourism themes .................................................................. 58

4 The Cultural District: best practice ....................................................................................... 60

4.1 Island of Chios ................................................................................................................................................... 60

5 A model for promoting cultural initiatives in Chios Island ...................................................... 61

5.1 A model for organizing road shows ..................................................................................................................... 62

TABLE OF FIGURES

Figure 1: SWOT analysis summary .................................................................................................... 4

Figure 2: Historical Background ........................................................................................................ 6

Figure 3: History and Art Pole: resources .........................................................................................54

Figure 4: Nature and Landscape Pole: resources ..............................................................................55

Figure 5: Villages and Crafts Pole: resources ....................................................................................56

Figure 6: Food & Beverage Pole: resources ......................................................................................57

Figure 7: Model for organizing and running road shows...................................................................63

2

1. SWOT analysis of Chios Island

Chios Island has great cultural and historical interest, which, with a systematic support and

promotion, will ensure many benefits for the local community. Representative examples of this

cultural heritage are the local traditional products (mastic -a worldwide unique natural product,

oranges and mandarins, traditional wines, perfumes marmalades, liqueurs and other alcoholic

and non-alcoholic beverages e.t.c), a plethora of cultural events (the customs of religious

festivals, the Agro tourism festival, the Mastic festival, the Carnival festivals and many other

Religious festivals), scientific and cultural international congresses, music and dance festivals and

theatre festivals. Important points for visit are many archaeological, historical and religious sites

(some protected by UNESCO’s World Heritage), inhabited medieval settlements (Mesta, Pirgi,

Anavatos etc.) and sites of a great architectural and natural interest (Kambos etc). Additionally,

living standards remain high and the locals are able to support the enhancement and promotion

of the local cultural heritage. In the recent years, many European Programmes have helped to

promote this heritage and to develop opportunities for its valuable contribution to the local

economic development.

The SWOT analysis clearly shows that the island of Chios has major opportunities for tourism

development, particularly in the “culture” and “nature” segments of the market.

However, these opportunities are offset by a number of grey areas. Specific actions have to be

implemented, in order to eliminate structural divides, thereby strengthening the area’s ability to

exploit opportunities associated with tourism development and at the same time counteract the

threats inherent in the competitive scenario.

The following two tables summarize the results of the SWOT analysis of the island of Chios. The

first table lists the area’s strengths and weaknesses in relation to the cultural tourism market.

The second table describes external factors that could either positively (opportunities) or

negatively (threats) affect the reinforcement of the area’s competitive positioning.

3


• rich cultural heritage

• a great number of cultural assets for

promoting tourism

• existing successfully organized events for

the promotion of cultural tourism

• existing exhibitions and festivals, which

have contributed to the promotion of the

cultural assets of the area

• numerous tourism resources

• eight thousand years of history

• live traditional customs and habits of the

locals in the rural areas

• restoration of many historical

monuments and sites under a common

framework of protection of the national

inheritance

• past cultural and economical prosperity

(maritime business and commerce), which

survives in the Chian international cargo

boat maritime business of today

• world-wide exportation monopoly of the

luxury products, such as mastic (Mastic

has aromatic, medical and cosmetic uses

and is inclusively locally cultivated)

• economical and cultural contacts with

USA, United Kingdom, Canada etc,

through the presence of local organised

immigrant communities

• Growthing collaboration with branches

from all over Greece (Athens, Pireaus,

Kifisia, Thessaloniki, Chanthi, Volos,

Nafplio and airport of El. Venizelos) and

abroad (Nicosia, Jeddah, Paris, New York)

• problems in the industrial and transport

infrastructure

• low technological level of innovation

centres

• shortage of coherent cultural policy

• low –skilled human resources

• shortage of travel packages with cultural

heritage elements

• many unguarded monuments

• shortage of tourist conscience and

promotion of tourist products

• problem in urban transport (insufficient

structure) in the city of Chios

• long distance to the capital and other big

cities of Greece

4


• presence of hotels and other tourist

services, with potential extension of

tourism activities to the rural areas of the

Island

• presence of many archaeological and

historical monuments and museums

• presence of many Christian monuments

(churches, monasteries)

• links of local culture with alternative forms

of tourism

• transport infrastructure by plane or boat

connecting Chios with Greek and exterior

destinations

• presence of the Aegean University and the

Maritime commerce Academies

• financing of cultural and natural heritage

within the framework of EU structural

funds

• development of well equipped computer

infrastructure

• presence of medieval and post-medieval

villages and continuity of traditional

occupations (the local inhabitants are still

occupied in the same form of agriculture)

• declaration of certain historical

monuments under special protection

(UNESCO’s World Heritage)

• internal migration of the majority of skilled

workers to large cities (Athens,

Thessaloniki e.t.c)

• increasing environmental degradation, due

to external and uncontrollable factors

• reduction on financing coming from EU

structural funds

• crucial competition in terms of prices with

other destinations

• worldwide economic crisis

• depopulation of the medieval and post-

medieval villages in central and southern

Chios (Anavatos, Mesta etc.)

• bad publicity from foreign media, which

present a negative image of Greece and

don’t recommend it as a holiday

destination

Figure 1: SWOT analysis summary

5

2. Cultural resources in the island of Chios

The island of Chios, located in the north Aegean Sea, has a rich and varied heritage. Visitors can

enjoy picturesque scenery, areas of unspoilt natural beauty and numerous sites of historic and

artistic interest.

Chios is an island where the historic past is still living in the present. One can find traces of all

different eras. It is evident that the island had inhabitants since the Stone Age. Traces of the

different civilizations that ruled over the area are often still visible in monuments and buildings.

3000 BC Neolithic findings in the Cave of Ághio Gálas (a village located in the

northwest region of the island)

2600-2000 BC Early findings in the area of Emboriós, which lies in the southeast region of

Chios. The first king of Chios was Amphiklos or Amphialos, a man that came

to the island following an oracle. Then, the Ionians from Asia Minor inhabited

Samos and Chios, connecting the island with the rest of the Ionian region.

Around the 7th

century BC, Chios not only flourishes in the maritime sector,

but in other sectors as well. It is said that Homer passed by the island and

that Chios inspired the Homeric epics.

1600-1100 BC An ancient settlement found in the southern part of the island, in the area of

Fana, is probably a remnant of the Mycenaean period.

600 BC Around 600 BC, the “Great Clause” (Megali Ritra) was established on the

island. The first democracy in the world was based on this law.

493 BC Destruction of Chios by the Persians. Chios then became an ally of the

Athenians in the Athenian Alliance. The Chians enjoyed prosperity over the

next few years.

431 BC-146 BC At the beginning of the Peloponnesian war the Chians were allied with the

Athenians until the defeat of Sicily, when they joined forces with the

Spartans. When the Antalkidios Peace was signed Chios was again allied with

the Athenians. At the time of Alexander the Great there was a Macedonian

garrison in Chios. When Alexander passed away his successors took over and

for Chios the period of decline was just beginning.

146 BC Imposition of Roman rule.

250 AD Martyrdom of St Isidoros during the expulsion of Christians. It is said that the

mastic tree (called Schínos in the Chian dialect) started to cry when it ‘saw’

the Saint’s body dragged under it.

650 AD Destruction of Chios by the Arabs.

1042-1055 AD The Emperor Constantine Monomachos keeps his promise and begins

building the Nea Moni Monastery. The Emperor had promise the two monks

that found the Holy Icon of the Virgin hanging from a branch of myrtle that, if

he regained his throne (as they predicted), he would furnish the Monastery

with a dowry.

1089 AD Raid by Turkish pirates

1124-5 AD Raid by the Venetians

6

1170-71 AD Second raid by the Venetians

1204 AD The Francs threaten Chios.

1261 AD According to the Treaty of Nympheon, Chios was given to the Genoese, who

are permitted by the emperor to maintain an establishment there, including a

palace, a church, gardens, public baths, dwelling places and their own consul.

1292 AD Raid of Chios by the Sicilian, Roger de Loria.

1300 AD Raid of Chios by the Turks

1303 AD Raid by the Catalan, Roger da Flor.

1304-1329AD Chios comes under the temporary rule of the Genoese. A treaty with the

Emperor concedes to the Genoese a ten-year right to “protect” the island

provided it remains under Byzantine sovereignty.

1346 - 1566 AD Genoese rule. Chios prospers during the Genoese period. A commercial

Genoese firm, called Maóna, maintains control of the island’s commerce.

Although they oppress the inhabitants they manage to organize the

commerce of mastic and the rest of the products. They bring to the island

the cultivation of citrus trees and the raising of silkworms. Castle villages are

created in the South to protect mastic production and mansions are

established in the area of Kambos. The population increases and the living

standards become very high. Although the Turks conquered the Byzantine

Empire and attacked Chios as well, the Genoese manage to keep them away.

1566 - 1821 AD Turkish rule. The Chians are still oppressed, however they are granted

privileges due to the production of mastic. The Turks imposed taxes on the

Chians and forced them to pay the taxes with mastic. When the Greek

Revolution against the Turks broke out in 1821, the Chians did not

participate.

1822 AD When Lykourgos Logothetis, a Greek rebel from Samos, came to Chios he

tried to free the island with the help of Antonis Bournias. This effort failed

and Admiral Kapudan Pasha Kara Ali brought the Turkish fleet in the island

and had started to burn, destroy and massacre the Chians over a period of 15

days in order to teach them a lesson for their disobedience and

ungratefulness. Over 25,000 people lost their lives during the Massacre of

Chios. Soon thereafter, Constantine Kanaris, from the neighboring island of

Psara, leads his fleet to Chios and burns the Turkish flagship in the port of the

island. Admiral Kapudan Pasha Kara Ali, as well as other Turkish officials, lost

their lives. They were all buried in the Turkish cemetery that lies in the Castle

of Chios town.

1823 - 1912 AD The Chians that had managed to escape from the Turks came back in the

island in 1832 and began to rebuild their lives. The harsh freeze of 1852

destroyed the crop while the earthquake of 1881 destroyed everything that

had been left standing and 3,500 people were killed. Nevertheless, the

Chians did not give up and in 1912 the island was liberated and was united

with the Greek State.

1939 - 1945 AD During the 2nd

World War, the Chians fought against the Germans and many

escaped to the Middle East. Chios achieved its liberation in 1944 along with

the rest of the country.

Figure 2: Historical Background

7

Just as in the past, Chians try to make the best out of everything, regardless of the suffering they

have endured over the centuries. Chios is a very rich island and currently maintains a high

standard of living as well as a rich culture.

Over the course of time, traditional locally produced food products have come to the fore and

gained visibility. Thanks to their high quality and distinctive character, many of them have been

awarded official status both nationally and at EU level.

The island’s assets can be summarized as follows:

• historic sites and monuments, including churches and monasteries

• archaeological sites

• villages with distinctive architectural features

• sites of natural and scenic interest

• museums

• traditional food products

• crafts

• events and local traditions

Some of the main tourist resources making up the vast heritage of the island of Chios have been

identified. These resources cover a wide range of themes strongly associated with cultural

tourism and are illustrated in the following sub-sections.

Sub-section 2.1 describes historic sites and monuments, archaeological sites, villages, areas of

natural and scenic interest, and museums. These resources are grouped by geographical

location.

Sub-sections 2.2 and 2.3 describe traditional food products, crafts and the main events of

interest to tourists.

8

2.1 Artistic, natural, historic and archaeological resources in the island of Chios, Greece

In order to make it easier to identify the different types of resources and their geographical

location, a list of the island’s cultural heritage attractions by area is given below. Since visitors

enjoy cultural resources after having first identified and chosen geographical areas and

destinations, the resources have been grouped by island of the Prefecture of Chios, which

includes also two smaller inhabited islands, Psara and Innousses.

To make it even easier for potential visitors to discover and explore the island of Chios, the

resources have been divided into four sub-areas based on the geographical distribution of

heritage sites and resources and on the area’s geomorphologic features:

• Island of Chios, Northern part

• Island of Chios, Southern part

• Island of Inousses

• Island of Psara

9

Island of Chios, Northen part:

Type Resource Description Responsible body

Archaeological

site

Nea Moni The Nea Moni Monastery was built in the 11th

century and was dedicated to the Assumption

of the Virgin Mary. The Monastery is listed in

the monuments protected by UNESCO’s

World Heritage.

Nea Moni (New Monastery) is a monument of

international significance. The catholicon

(main church) is the most important

specimen of the insular octagonal domed

type of church and is lavishly decorated with

marble revetments and mosaics. The mosaic

arrangement of the church presents a unique

option of the accord of painting decoration

and architecture. Under the same

architectural style many octagonal Basilicas

where built throughout the Island.

3rd Ephorate of

Byzantine Antiquities

of Chios

Churches and

monasteries

Panaghia

Voethia

This women’s monastery was established by

the Holy Anthimos Vaghianos in 1930. The

holy man, who had healing powers, is listed in

the Book of Saints of the Church.

3rd Ephorate of


of Chios

10

Churches and

monasteries

Kournas

Monastery

Dominican monks built the Kournas

Monastery during the Franks Occupation of

Chios between 1346 and 1566.

The Monastery is comprised of a church,

monks’ quarters and annexed buildings. The

quarters are of significant interest due to

their magnificently sculpted decor within the

interior staircase pilasters. The inscriptions

on the doorframes within the church are very

similar to the ones in Nea Moni and are quite

significant.

The Monastery passed to the Orthodox

monks around 1658. The fact that the church

today honors the name Zoodohou Pighi is of

no surprise considering the period the

Monastery passed to the hands of the

Orthodox.

In the beginning of the 20th

century the

monastery became active in religious painting

as did other monasteries located on the

island. The icons that are exhibited there

display a peculiar, local technique that is

worth studying in detail.

3rd Ephorate of


of Chios

Churches and

monasteries

Cloister of

Aghios Markos

The cloister of Aghios Markos was built in

1886 on the Penthodos mountain and is

approximately 15 kilometres from the town

of Chios. It was built by the ascetic

Parthenios, who was from the village of

Dafnona in Chios and led his ascetic life in a

nearby cave.

The Monastery offered valuable services to

the Greek army during the liberation of the

island in 1912 from the yoke of the Turks.

Religious painting developed in the

Monastery around 1900. Today, two monks

live in the Monastery and a library has been

preserved.

3rd Ephorate of


of Chios

11

Churches and

monasteries

Cloister of

Aghion

Pateron

This cloister was built in the cave where the

three monks, who are believed to have

established the Nea Moni Monastery, took

their monastic vows. In 1688, the cave was

give to the monk Jeremiah, who was from

Crete and who constructed the Temple and

built the quarters.

In 1868, following Jeremiah’s death, the Holy

monk Pahomios, from the village of Elata in

Chios, obtained the buildings and converted

them into the largest monastic centre on the

island.

Religious painting began to flourish in 1900.

Entrance is forbidden to women after sunset.

3rd Ephorate of


of Chios

Churches and

monasteries

Aghios Yiorgis

Reston

The Chian monk Neilos founded this

monastery (1770), which is located in the

area of Kofina. The wise theologian

Athanasios Parios lived there as a monk. He

was buried in the area of the grave of Saint

Nikiforos of Chios. Here, also, is the grave of

Yiorgos Zolotas, one of the most significant

personalities of Chios.

3rd Ephorate of


of Chios

Churches and

monasteries

Aghios

Stefanos

Monastery

Established in 1880, the Monastery of Aghios

Stefanos is located in Vrontados, Chios. The

small chapel of Aghios Stefanos originally

stood in the area where there is today’s bell

tower.

The Monastery came under the care of the

Holy Parthenios, who also initiated and

completed reconstruction of the Church that

exists today.

The church celebrates the feast day of St.

Stefanos on December 27th

of each year.

3rd Ephorate of


of Chios

12

Churches and

monasteries

Mirsinidi

Monastery

Founder of this monastery is the monk

Christoforos Seremelis (1897). It is dedicated

to Panaghia Myrtidiotissa (Virgin of the

Myrtles), whose miraculous icon was found

by the monk in the sea below the monastery.

It celebrates its feast day on September 24

when crowds of worshippers come to honour

Her Grace.

The monastery offered valuable services

during the German occupation as well as

during the resistance movement of World

War II.

The vestments of the national martyr Gregory

V are kept here.

3rd Ephorate of


of Chios

Churches and

monasteries

Pera Panaghia

Monastery

This Monastery was founded in 1920 by

Panaghiotis Antonopoulos, whose sister

served there as abbess. It is dedicated to the

Birth of the Virgin (Genesion tis Panaghias,

September 8), which pre-existed the

monastery. A new church, which was built

later, honours the Dormition of the Virgin

(Kimissis tis Theotokou).

3rd Ephorate of


of Chios

Churches and

monasteries

Moundon

Monastery

This Monastery is located in the village of

Diefha, which lies in the northern part of

Chios. It honours the name of Aghios Yiannis

Prodromos (St. John the Baptist) on August

29th of each year. In 1574, it was renovated

by the monk Iakovos Lagadiotis and was

considered the most significant monastery

following Nea Moni. Men descending from

the Chian aristocracy lived in the Moundon

Monastery as monks.

The Monastery maintained an impressive

library containing an exquisite parchment

that is dated to 1462 A.D. This parchment

probably belonged to the Holy Matrona who

was a citizen of Chios.

The Turks destroyed the Monastery in 1822;

however, it was reconstructed in the years to

follow. The interior walls of the church of the

Monastery display a series of impressive wall

paintings dating around 1620, 1730 and 1849.

These wall paintings are maintained in good

condition and display a combination of the

folk technique with Western influence.

3rd Ephorate of


of Chios

13

Historic sites Castle of

Volissos

The traditional village of Volissos, which is

domiciled in the Municipality of Amani, is

built on the side of a tall and of a steep hill

surrounded by a mediaeval castle. Given its

significance, the Castle of Volissos was

included in the “Circumnavigation of Castles”

programme by the Ministry of Culture,

making it accessible to tourists.

The Castle was built during the Byzantine

period and, according to tradition, is

considered a work of General Velissarios (6th

century). However, based on research, it is

most possible that its construction dates back

in the 11th

century during a period of general

reorganisation of the island. In the mid-15th

century the Castle was restored by the

Genoese.

3rd Ephorate of


of Chios

Historic sites The Castle of

Grias

The Castle of Grias (Old Woman) is built in a

prominent position above Kardamila, the

head village of the NE of Chios. The Castle is

accessible via an old pathway, which has been

clearly marked.

This is a medieval Castle comprising of two

towers that are joined by a strong rampart.

The Eastern tower is semi-elliptic and the

Western tower in round. The Castle is part of

a generally organised defence system that

existed on the island during the medieval

periods.

Remnants of Hellenistic ramparts verify that

the area had been fortified from ancient

times. During the liberation movement of

1912, the Grias area was the stronghold of

the battle. It was fortified and, despite attacks

by the Turks, it remained undefeated.

Local tradition speaks of the Castle being

named after an old woman who climbed up

the steep cliffs from Kardamila to escape

from pirates. According to tradition it is also

said the Western tower of the Castle

communicated with the so-called “Koulala

Well” via a tunnel. This was a wide, well-

made well which was built lower than the

Castle and dates back to the Genoese

Domination (1346-1566).

3rd Ephorate of


of Chios

14

Historic sites Castle of Orias Above the village of Kambia, at the top of a

high cliff near the chapel of St. Paraskevi,

stands the Castle of Kambia, which is referred

as the “little fortress of St. Paraskevi” by

locals. It is built on Chios’ most beautiful

natural landscape overlooking the flourishing

gorge of Kambia.

According to historians, the Castle dates back

to the Byzantine period (as in the case of the

Fortress of Apolichnon, according to Zolota),

however, no archaeological study has been

conducted for further verification.

Nevertheless, Κ. Horeanthis states that the

name “Castle of Orias” indicates the castle

origin dates back to the Byzantine period and

speaks of the well-known tale of the Castle

long-lasting siege by the enemy army. Oria

(i.e. beautiful daughter, Queen), which was

inside the fortress, protected by the Fortress’

fortification and the favourable position of

defence, courageously encountered the

conquerors. It is said that when the Castle

was taken over by treachery the heroin fell

from the rampart and killed herself in order

not to into the hands of the enemy. The

respective folk song “Castle of Orias” is

known all over Greece.

3rd Ephorate of


of Chios

Historic sites "Ta Markou"

Tower

The “Ta Markou” tower, situated in a rich and

distinctively natural landscape of Northern

Chios, is built close to Psispilounta village of

the Amani Municipality. The ensemble

(monument and surrounding environment) is

a construction and plantation complex of

unique interest comprising of interesting

fauna and flora and the ancient watering

system.

The Tower was built in the 15th

century and

constituted the central defence tower of a

medieval settlement, whose remnants are

distinguished in the landscape’s rare natural

beauty. This fortified settlement protected

from crossings from the northern shores of

Chios towards the Fortress of Volissos. Today,

the ground floor of the Tower, as well as a

part of the 1st

level, has been preserved.

3rd Ephorate of


of Chios

15

Museums Nea Moni

Museum

The building where the museum is housed is

an old two-storied cell situated NW of the

main church of the Monastery. It has been

restored during the early 80s thanks to a

donation from Mr. Chandris.

Because of the pillage that the Monastery

suffered by the Turks during the massacres of

Chios at 1822, the items exhibited are not

numerous and date mostly after that time.

Among them are included post-Byzantine

icons, ecclesiastical silverworks, ecclesiastical

and popular embroideries and woven textiles.

The most important item is the 'Pefki', a silk

woven with gold and silver threads curtain,

with stylized floral motives. According to the

woven dedicatory inscription, it was made by

chian craftsmen for the Monastery of Nea

Moni, in 1742. Its original use is uncertain.

3rd Ephorate of


of Chios

Museums /

Ecclesiastical

Kourounia

Ecclesiastical

Museum

The need to protect, but also the willingness

to teach the youth and the visitors, led the

citizens of Kourounia, and particularly the

church committee, to establish the Kourounia

Ecclesiastical Museum. This is the first purely

Ecclesiastical Museum on the island of Chios.

The Museum is housed in the village’s Old

Primary School (1913), which was restored

for this reason and is divided into four

sections:

The first section presents paintings by the

great byzantine Hagiographer Georgios

Panaghiotakis, who lived in Chios at the

beginning of the past century. The

Hagiographies in question adorned the

church of the village until recently.

The paintings are maintained by the art

conservator Takis Matzoukis. The museum

also exhibits paintings by the Hagiographer

Georgios Kefalas from Kourounia.

The second section presents photographic

material with religious subjects and customs

of Kourounia citizens.

Efforts have been made to complete two

more sections that concern ecclesiastical

utensils and books, some of which are already

being displayed in other parts of the

ecclesiastical museum.

The Church

Committee of

Kourounia

16

Museums /

Archaeological

Volissos

Archaeological

Collection

Located at the Volissos Square is one of the

most remarkable remaining historical

buildings known as “Konaki”. It is a 19th

century, three-storey stone building, which

represents the traditional architecture of

Volissos.

The building of the Archaeological Collection

houses all of the area’s ancient items and

holds periodical exhibitions.

Also, the first periodical exhibition entitled

“Ariousa land, excellent wine of Greek

identity” is hosted there. The exhibition is

about a journey into history of the creation

and dissemination of the ariousio wine, which

is a local product of Chios. The exhibition

presents the historical and archaeological

findings of the ariousio wine-making and

dissemination from ancient to the later

Byzantine years and Turkish rule.

K’ Ephorate of

Prehistoric and

Classical Antiquities

Villages Anavatos Anavatos is a Medieval - Byzantine tower-

village that is found in the northern region of

Chios. It is quite impressive due to the fact

that it plunges into a large granite rock at the

top of the cliff. Although it is a deserted

village, it still preserves its history, a sensation

often encountered by visitors when

wondering through its stone-paved streets.

The Greek War of Independence (1821) and

the Massacre of 1822 are two important

chapters of the island’s history and are

directly associated with Anavatos.

The Church of the Taxiarchis (the Archangel)

is still preserved. It is the only building which

stills stands in this ghost-town.

Not far from the wall’s gate there is an

overbearing structure which protrudes

amongst the buildings along the east side. It is

the so called “Three-story” building,

consisting of an olive oil press, a school, a

water reservoir and the Church of the

Theotokos (the Virgin Mary).

3rd Ephorate of


of Chios

17

Nature and

landscape

Orchids

flowers, tulips

and herbs

Visitors all over the year can enjoy the

wildflowers of Chios. However the variety and

profusion of flowers is greatest from late

winter to early summer. Autumn and winter

landscapes have fine showings of Colchicum,

Cyclamen, Crocus, Sternbergia and many

other plants.

Nature – cave Agio Galas

Cave

Few know that Chios has been characterised

by experts as a “geological paradise”. Here

one can find the most ancient rocks

throughout Europe, the most ancient Ammon

fossils in Greece, as well as the most

impressive faults and the largest number of

karstic formations.

Three of these caves(Olympi Cave, Aghio

Galas Cave, Cave of Lithi) that were recently

explored by experts stand apart from the

rest, not due to their size, but thanks to their

exceptional beauty and particular interest:

The Aghio Galas Cave is located at the north-

western end of the island at a sixty five (65)

kilometres distance from the city of Chios.

The long distance to the cave is worth it in

order to see the scenery and cave’s natural

beauty. The village is actually built on a cliff at

the explored part of the cave and offers a

unique view of the Aegean Sea and the

historical Psara island.

The cave is open to the public.

• Prefecture of

Chios

• ENA Chios SA

Hot springs Aghiasmata In the northern side of the island, 55

kilometres from Chios city and 15km from

Volissos, Aghiasmata is located. It is the name

of an entire region in Northern Chios that

took its name from the therapeutic waters

that spurt from the ground, in temperature of

70th degrees of Celsius! The beach and the

landscape that surrounds it are of unique,

wild beauty.

In the summer visitors can combine their

vacations with visits to the therapeutic

waters.

Municipality of

Amani

18

Monuments Early Christian

basilica of St.

Isidore

According to excavations by the Third

Commission of Byzantine Antiquities five

successive architectural phases were

corroborated.

In the first phase, probably at the 5th

Century

AD, the basilica was built on the ruins of an

older roman building and many of its

architectural elements belong to the roman

building.

A three -aisled basilica is preserved from the

second phase.

In phase C, a new three-aisled church of

larger dimensions, was designed. The phase C

could belong to the period of Constantine IV

Pogonatos (668 - 685), as tradition indicates.

However, until today there is no

archaeological evidence to support this.

In phase D the church became cross-shaped

with a dome and circular apse inside

externally and internally. Regarding the

chronology of the fourth phase, the Allatius

Codex refers to the earthquake of 1389.

In Phase E a minaret was added in the centre

of the northern wall.

3rd

Ephorate of


of Chios

Monuments National Bank

of Greece

This building is a typical example of late

neoclassical architecture. It is a stone-built,

three story building containing an elevated

basement and expanded third floor. The

interior of the building is also interesting,

since it is specially designed to house the

National Bank of Greece on the ground level

and the residence of its Director is on the first

floor.

The building was constructed in 1926. Due to

the increasing needs of the Bank, there have

been various renovations of the interior of

the building. The last renovation was

appointed in 1994 to the architect G.

Papazoglou, who also conducted the relevant

study.

8th

Ephorate of

Contemporary and

Modern Monuments

19

Monuments /

Archaeological

Sites

Daskalopetra /

Homer’s

stone,

The teacher’s

(=daskalos)

stone (=petra)

The Daskalopetra rock, which is located at

Daskalopetra beach in the area of Vrontado,

is one of the island’s most well-known

monuments. Tradition links it with Homer and

is considered to be the School of the great

poet.

Chios is one of the seven regions (Izmir,

Chios, Colophon, Ithaca, Pyrgos, Argos and

Athens) that are claiming Homer's origin and

it has the most possibilities, given that there

are valid testimonies by a number of ancient

writers and poets.

The Daskalopetra rock, which is a sightseeing

attraction, has attracted vivid interest and

various interpretations. Others link it to

Homer, whereas others consider it to be the

altar of a pagan god. Despite the wear it has

sustained, archaeologists identify the cubic

elevation at the top of the rock having

characteristics of a monolithic monument as

the temple of goddess Cybele, the Great

Mother, who was worshiped in ancient Chios.

K’ Ephorate of

Prehistoric and


20

Monuments /

Archaeological

Sites

Rimokastro On the plateau of Mt. Aipos, above the

Vrontado settlement, remnants of farming

and stock raising facilities, dating back to the

Classic period (5th

– 1st

century BC), have been

preserved. It is remarkable that in some cases

the ancient foundations of the retaining walls

and fences have been preserved in situ and

are used for the same purpose throughout

the centuries.

The visitor is able to see the entire

archaeological site from two points,

Rimokastro and Astyfidolakko, where two

spectator stands have been constructed and

information boards have been placed. Those

who love hiking can walk from one point to

the other, along a specially marked path. The

total distance is 4.5km.

The most significant building complex is that

of the Rimokastro, built above the gorge of

the Krikeli torrent, better known as “Agriou”.

The main building complex, which was most

probably the owner’s residence, has a

symmetrical plan and sheltered areas on

either side of the central quadrangular yard

along the EW axis. It is most probable that the

SE apartment was an architecturally designed

tower that was common of homesteads in

the 4th

century BC.

Ancillary buildings and large tanks served the

various farming and inhabitants’ needs. There

is evidence that the area was in use up until

the turn of the 5th

century to the 4th

century

BC, thus up until the Roman periods, whilst

there are also findings indicating that the area

had not been totally deserted until the

Byzantine periods.

K’ Ephorate of

Prehistoric and


21

Island of Chios, Southern part

Type Resource Description Responsible body

Archaeological

site

Castle of Chios The first architectural phase of the Castle of

Chios dates back to the Byzantine period (the

end of the 10th

century). Following, it was used

as the administration centre in the Genoese

and Ottoman periods. Its entrance is through

the Central Gate, which was reconstructed by

the Venetians in 1694 and is located at the

south end. In the enclosed area, near the gate,

stands the two-story building, known as the

Ioustiniani palace. The church of Saint George,

the Mosque, the big watch-tower, the

Byzantine fountain, the ottoman baths and the

ottoman cemetery are some of the

monuments worth visiting, while walking at the

picturesque lanes of the castle.

3rd

Ephorate of


of Chios

Archaeological

site

Kambos An extension of Chios town to the South,

Kambos is a vast inhabited and cultivated

orchard of citrus-tress. Kambos is a unique

open museum of the special architecture of

Chios and of the natural environment of the

last 500 years. Kambo’s history dates back to

the Byzantine period and continues with the

Genoese and Turkish conquerors. The

prosperity of Kambos is attributing to the

Genoese domination dating 1346-1566.

8th

Ephorate of

Contemporary and

Modern Monuments

22

Historic sites Castle of

Apolichnon

The Castle of Apolichnon is located NW of

Armolia village and is seated in the

Municipality of Mastichochorion. The Castle

overlooks the entire area up to the sea.

The castle was built in 1440 by the Genoese

Nicholas Banca Giustiniani. This is verified by

the Latin inscription on the lintel above the

entrance of the castle.

The castle has trapezoid shape; it is enclosed

by double ramparts and contains 62 rooms. In

addition to this, is has a large tower and

smaller defence towers on the upper corners.

Facing the large Tower is a cistern in which rain

water was gathered from the rooftops,

providing drinking water for the inhabitants.

The castle has a direct view of the watch-

towers located at the shores from Komi to the

Lithi Sea, comprising part of the island’s

defence communication system. In the event

of an invasion by the enemy, the watch-towers

and castle communicated with smoke signals in

the day and fires in the night so as to prepare

its defence.

3rd

Ephorate of


of Chios

Historic sites Tower of Dotia The Tower of Dotia is situated close to the Pirgi

village on the road to Vroulida beach, in an

area with the most massive mastic production.

The scenery is extremely distinctive. In a

unique manner the mastic shrubs encircle the

impressive exemplary monument of military

architecture of Chios’ medieval period.

It is a Medieval building constructed during the

general fortification of the island by the

Genoese at the start of the 15th

century (1410-

1415).

3rd

Ephorate of


of Chios

Churches and

monasteries

Saints

Constantine

and Helen

Nunnery

This is located at Frangovouni in a short

distance from Chios town. It was established by

Osios Pahomios in 1898 and still abides by

strict rules; entrance is forbidden to males. The

nuns are occupied with hagiography,

embroidering and weaving. Many miracles

have taken place in the monastery in various

times.

3rd

Ephorate of


of Chios

23

Churches and

monasteries

Aghioi Anargyri

monastery

This Monastery, located in the village

Thimiana, was built around 1639. The Saints of

which the Monastery has been named after

(St. Damianos and St. Kosmas) are known to

cure illnesses and diseases. Thus, in the old

days, many people suffering from illnesses (and

more specifically, neurological diseases)

resorted to the Monastery with the hope of

finding cure.

According to the legend, the number of nuns

living in the Monastery had always been 28. It

seems that every time the number was about

to become 29, one nun died, thus maintaining

a stable number.

Since 1987, the Monastery ceased operation

following the death of the last nun, Sister

Filothei.

3rd

Ephorate of


of Chios

Churches and

monasteries

Aghios Minas The Reverend Neofitos Koumanos and his son,

Reverend Minas, built the Monastery between

1572 and 1595 under the Patriarch Jeremiah II.

The Monastery was built on the top of a hill,

just outside the village of Nechori.

The Monastery has become famous worldwide.

It is directly linked with Chios’ recent history

and more specifically with the Massacre of

Chios in 1822 when the Turks slaughtered and

burned 3,000 Chians who had flocked to the

Monastery from surrounding villages to be

saved.

Today, the atrocities of the Massacre are still

evident in the blood stained marble floor of the

church. The Mausoleum, located in the

courtyard of the Monastery, displays the bones

of many victims of the Massacre.

3rd

Ephorate of


of Chios

Churches and

monasteries

Aghia Skepi

Isihastirio (The

Retreat of

Saintly

Protection)

This monument was established by the monk

Cornelius in the village of Halkios. It honours

the name of the Virgin of Protection. Her feast

day is October 28.

3rd

Ephorate of


of Chios

24

Churches and

monasteries

Monastery of

Plakidiotissa

Established in 1625, this monastery is located

in Kalimasia. Its name derived from the stone

plates (places) found in the area. It is honoured

on the same feast day as the Dormition of the

Virgin (Tis Panaghias), August 15th

. During the

horrible massacres of 1822 most of its 600

nuns were slaughtered or deserted the

monastery. One of the few, who returned,

found the icon of the Virgin in a miraculous

way.

3rd

Ephorate of


of Chios

Churches and

monasteries

Pamegiston

Taxiarhon

Monastery

This Monastery was established in 1305 in

honour of the Dormition of the Virgin, but was

renamed “Monastery of Taxiarhon” in 1306,

after the discovery of the icon of Archangel

Michael (one of the Taxiarchi) in the following

miraculous way: when the monk Parthenios of

Morea, painted the icon on the Greek

mainland, he dedicated it to this monastery

and tossed it into the sea. The waves brought it

to the shore of Thimiana in Chios. The villagers

who found it decided to build a church in which

to place it, but the Archangel appeared in their

dreams and instructed them to bring the icon

to this monastery instead.

The present monastic structures were built

after the original ones were destroyed in the

terrible earthquakes of 1881. The monastery

celebrates its feast day on November the 8th

.

3rd

Ephorate of


of Chios

Churches and

monasteries

Aghia Matrona

Monastery

The Monastery was built by the noble Roidis in

1470 near the village of Mesa Didima. He

originally intended to build a summer villa,

however the St. Matrona appeared in a dream

and instructed him to build the Monastery

instead.

His sisters were the first two nuns, who jointed

the Monastery. The spiritual leader of the

Monastery during the Turkish Occupation was

the Holy Nikiforos of Chios. The Holy Nikiforos

of Chios wrote the 24 Hymns of Aghia

Matrona.

The Monastery celebrates the Saint’s Feast Day

on October the 20th

of each year.

3rd

Ephorate of


of Chios

25

Churches and

monasteries

The Monastery

of Zoodochos

Pighi

The Monastery was established by three

monks from the Monastery of Athos, Averkios,

Gervasios and Serapionas, at the end of the

18th

century. The Monastery is located in the

village Armolia, where the church of the Virgin

Mary had been previously constructed.

Over time, the Monastery became an

important spiritual centre of the southern

villages. The Monastery was destroyed during

the Massacre of Chios (1822); however it was

renovated in 1828.

3rd

Ephorate of


of Chios

Churches and

monasteries

Aghios

Georghios

Monastery

The Monastery of Aghios Georghios (St.

George) was established in the 19th

century. It

is located in the village Pirgi and the

guesthouse or xenona is definitely worth

seeing.

It is decorated with the traditional,

geometrically shaped xysta, (meaning

“scratched” designs) which represents Adam

and Eve.

3rd

Ephorate of


of Chios

26

Churches and

monasteries

The

Metropolitan

Church of Chios

The Metropolitan Church of Chios (St Victors)

stands magnificently in the centre of the

capital, next to the Korai library. It is dedicated

in memory of the three martyrs, Minas, Victor

and Vincent, and it is celebrated on the 11th

of

November, date which coincides with the

Chios’ day of independence from the Turks (11

November 1912).

In the place of the Holy Metropolis there was

an older church that was built in memory of St

Victor by the Genoese, when they occupied

Chios.

Within the church one will notice the Russian-

style chest on the Holy Table, as well as other

valuable utensils and objects. The shrine of the

protomartyr of Chios, St. Isidoros (251 AC),

which was returned to Chios from Venice in

1967 is of significant importance. Moreover,

the prelatic adornment of St Nectarios,

Metropolitan of Pentapolis, who chose

monkhood at Nea Moni is also on display.

Another item that stands out is the Mitre of

Dorotheos Proios, Metropolitan of

Adrianoupolis and Chian national martyr, who

was hung in Constantinople in 1821 together

with the Holy Martyr Patriarch Grigorio V.

The impressively designed pebbled yards

(liladoto) (early Christian representations,

scenes from paradise, geometrical patters etc)

made with a traditional, local style can be

found in many manors on the island indicating

the good spirit and devotion of the craftsmen

of that era.

Church of Greece

27

Museums /

Archaeology

Archaeological

Museum of

Chios

The museum of Chios was constructed

between 1966 and 1971 in an area of 2500m².

The building is comprised of exhibition rooms,

storerooms, workshops and offices, which

cover an area of 1200².

The museum contains collections of prehistoric

and archaic findings from excavations of the

British School in Emborios, Neolithic findings of

the British excavations in Aghio Galas, Archaic

and Classical findings from the British

excavations in Fana and various findings from

the salvage excavations conducted by the 20th

Ephorate of Byzantine Antiquities. Its

renovation was completed in 1998 and the

museum was open to the public in November

1999.

The Archaeological Museum of Chios was

nominated for the 2001 European Museum of

the Year Award. Within a group of 120

European museums, 39 nominees were

selected, including the Archaeological Museum

of Chios.

K’ Ephorate of

Prehistoric and


28

Museums Chios’

Byzantine

Museum

(Medjitie Mosque)

The Byzantine Museum in Chios is located within

the 19th

Century Ottoman mosque, which is

located in the central town square. This museum

has been operating since 1980 and contains

items that were donated from collections, as well

as findings discovered in local excavations. The

dates of the items on display range from the

Early Christian period to the post-Byzantine

period (5th

– 18th

century).

The courtyard displays stone objects discovered

during excavations, as well as tombstones from

Muslim and Jewish graves. There is a significant

collection of sculptures dated during the

Genoese occupation of Chios, 1345-1566, which

serves as evidence of the period. Important

items of this collection are the sarcophagus of

Ottuboni Ioustiniani, located in the courtyard

next to the stairway, as well as two large slabs

from lintels with carvings of Aghios Georghios (St.

George) slaying a dragon, displayed on the porch.

On the right side of the courtyard, canons, made

from iron and brass, are on display. They were

taken from the bastions of the Castle (Fortress)

of Chios and it has been verified that two of the

canons were constructed in 1687 and 1689,

respectively. A third canon is from France since it

has the coat of arms of the kings of France

inscribed.

In the porch there are also column capitals of the

6th

century AD, an iconostasis closure slab,

impost blocks of double half-columns with

crosses and other objects that belong to the

various churches of Chios. The wall-paintings

that were detached from the Byzantine church of

Panaghia Krina (dated late 12th century) are also

on display. These wall paintings were made by

tge painter Michael Chomatzas in 1734.

3rd

Ephorate of


of Chios

29

Museums / Art

Ioustiniani

Palace

This historical building, dated between the 14th

and 15th

century A.D., is situated between the

central gate of the Castle of Chios and the main

square of the town. It was, perhaps, the

headquarters of the Genoese Podesta.

Disfigured by Turkish alterations and additions,

it was restored during the years 1980-1986 by

the Archaeological Service.

The building maintains a fortress-like

appearance and has two floors, each

containing one room. On the northern side of

the Palace, there is an external stairway which

leads to the walls and the southeast tower of

the Castle.

In the actual exhibition Byzantine murals, post-

Byzantine icons, Byzantine and Genoese

sculptures and small-scale works of art are on

display.

3rd

Ephorate of


of Chios

30

Museums /

History

Chios´ Maritime

Museum

The Chios’ Maritime Museum is located in the

centre of the city, housed in a mansion

belonging to the late Anastassios and Marouko

Pateras. The house was donated in 1991 by

the inheritors of the estate to a public benefit

foundation, which bears their name.

What is of particular interest is that the Chios’

Maritime Museum has covered a significant

gap in the maritime history of the island. It is

well known that, over the centuries, the people

of Chios have contributed a great deal to

shipping and commerce.

One of the essential goals of the Museum is to

illustrate this significant social aspect of the

island, by collecting and classifying historical

information of the maritime tradition of the

area, for example developments in shipping

and in commercial ships. The museum also

hosts a series of lectures and conferences on

the shipping tradition of Chios in collaboration

with other museums of the Greek Archipelago.

One of the main features of the Museum is a

small, but significant collection of the

Progressive Cultural Union of Vrontados

(known locally as PEKEV), which consists of

models, parts and instruments of ships and,

most significantly, of portraits of sailing ships

and steamships, painted by the famous native

marine artist Aristedis Glycas (Vrontados,

1870-1940). These last items are impressive

pieces of popular art and date to the late 19th

century – early 20th

century. Models of ships

from different periods as well as rare

photographs of maritime life complete the

collection.

The Board of

Directors of the

museum

31

Museums /

Traditions /Art

Koraes Library –

Ethnological

Traditional

Museum

The Koraes Library is Chios’ central public

library. A historic institution, whose history

goes back to 1792 and it is one of the oldest

and biggest libraries in Greece. Originally, the

library was an annex to the Great School of

Chios.

The Folklore Museum and the Art Gallery, an

integral part of the Koraes Library building,

contain mainly items that belonged to

Philippos Argentis’ personal collection. In 1932,

Philippos Argentis founded the Argentis

Association, whose mission was to preserve

and promote the historical and folklore wealth

of the island of Chios (i.e. valued items,

traditional costumes and garments etc).

In 1937, a room in one of Chios’ Middle Schools

was dedicated to housing the folklore museum.

Since then, the museum’s collection has grown

larger and richer thanks to donations, as well

as additional purchases by Philippos Argentis.

Given the growth of the museum’s collection,

its founder decided to expand the library by

building an additional floor so as to have under

one roof the folklore collection and the

historical and topographical paintings of the

island of Chios, also donated by Philippos

Argentis. This new section was officially

opened in 1962.

Following the death of Philippos Argentis in

1974, his son Pantelis donated more of his

father’s books and paintings. It was at this time

that the museum expanded to its current

configuration. Visitors should pay special

attention to the paintings showcased at the

library’s entrance and along the staircase and

the corridors of the upper floor. All of these

paintings depict Chios’ history and came from

Philippos Argentis’ personal collection.

The busts of the library’s benefactors,

Adamantios Koraes and Philippos Argentis,

occupy a prominent position on the building’s

main floor. They are displayed next to the coats

of arms of Chios’ most noble families and to

window displays, containing manuscripts and

personal items that belonged to Koraes and

other important persons, along with medals,

stones, fossils as well as numerous books and

various paintings.

Along the staircase leading to the upper floor

are hung historical and topographical paintings,

mainly watercolours and copperplate

Department of

Secondary Education

of Chios Prefecture

32

Museums /

History /Food

and Beverage

Citrus Citrus is the place where memories emerge out

of documents, photos and tools, all related to

the history of citrus fruits at Campos.

In fact, “Citrus Memories” is a gallery which

includes the following divisions:

• Citrus Cultivation – Cultivation

practices, tools, methods of production

related to the oranges, tangerines etc

• Citrus Society – People, owners and

workmen, who played the main role at

the cultivation and commerce blossom

in the world market

• Citrus Commerce – The unique

wrapping of fruits, one by one, and the

distribution of the products initially to

the Turkish markets (Constantinople

and Smyrna), early in the 15th

century

and later to the European markets up

to the end of the 20th

century

• Citrus Area – Presentation of the

estates of Campos with emphasis on

the surrounding walls, the orchards and

the draw-wells

Xydas Vagelis

Museums /

Folklore

Folklore

Museum of

Kalimasia

In 1995 the Chairman, John Kolliaros and the

members of "Friends of Folklore Museum of

Kalimasia" corporation began to gather folklore

material. They thought to use the basement of

the junior high school, which was of a total

surface of 550 m².

Initially, with the aid of wealthy fellow villagers,

they erected the oil-press and the ouzo

distillery. Next, they constructed with stone the

blacksmith's, the tailor's shop, the shoemaker's

shop, the traditional house, the coffee-

grocer's. They also made the curtain of

Karagiozis and a field with a hut, a well and a

threshing floor. All the items and the clothing

were donations of the Inhabitants of the

villages and the city of Chios.

The Board of

Directors of

Kalimasia Museum

33

Museums /

Folklore

Folklore

Museum of

Chalkios

Municipality of

Kambochora

The municipality of Kambochora, in its many

cultural endeavours, established and opened

its Folklore Museum in the residential area of

Chalkios. The museum, which operates under

the supervision of the Cultural and New

Generation organization of the municipality,

exhibits traditional objects from the regional

heritage, in complete harmony with the daily

habits of the inhabitants of the region.

The municipality of Kambochora, having the

delight and magnificence of the cultural

heritage of Kambochora, has contributed in

promoting the cultural spirit through a series of

actions and activities. The municipality

organized an expedition of collecting

traditional folklore objects in order to establish

the Folklore Museum in Chalkios. The restored

area of the oil press has become a museum

worth visiting.

Municipality of

Kambochora

Museums / Art The Public Art

Gallery of Chios

The Public Art Gallery of Chios is an exemplary

exhibition hall for a regional city like Chios and

it has been a pole of attraction for visual arts,

not only for the island of Chios but for Greece

in total.

Municipality of Chios

Villages Armolia The village of Armolia is located in the

southern part of Chios island on a fertile plain.

The inhabitants of Armolia maintain a long

tradition in ceramic pottery, such as pitchers,

vases, jars, bowls, cups, etc. This village is

famous for its pottery, decorated with flowers,

birds and fish. In the village, there are small,

stone houses, narrow side streets and cobbled

roads.

One of the most impressive iconostasis on the

island can be found in the Church of Panagia

(Virgin Mary) and is dated in 1744. This church

is adjacent to the village’s central Church of

Aghios Dimitrios.

On the hill, in the west of the village, stands

the Byzantine castle of Apolihnon, which was

built in 1440.

Between Armolia and Pirgi villages, a river runs

through a narrow valley with mastic trees

before it reaches the cove of Kato Fana, where

one can visit the homonymous Archaeological

site.

Municipality of

Mastichochoria

34

Villages Pirgi Pirgi, which was named after the well-

preserved central tower, is the largest and, for

many, the most important village in Chios. It is

also called the “painted” village due to the

unique architectural designs known as “xysta”

(façade decorations comprised of geometric

and natural motifs), which are clearly evident

even today.

Pirgi is a medieval village with stone houses

connected together, beautiful balconies

decorated with xysta and small, sun-dried

tomatoes hanging from the balconies.

The village is comprised of narrow streets,

geometrically designed wall embellishments

and remarkable churches. These are vital

features that compose the village’s character.

Municipality of

Mastichochoria

Villages Olympi The medieval village called Olympi is located

thirty-one kilometres south of the city of Chios

and six kilometres after Pirgi village. Its

beautiful houses, connected to each other,

used to form its defensive wall. The narrow

streets, cobbled roads and rigid, yet simple

architecture, testify the village’s medieval

origin.

The whole village has been categorized as a

medieval monument. Here, one can see the

skepastra and doxharades. The villagers are

occupied with agriculture and beehives. The

defensive tower of the village is also very

impressive. The central tower is one of the few

that are still preserved in Chios’ medieval

villages.

3rd

Ephorate of


of Chios

35

Villages Mesta Mesta lies 35 kilometres southwest of the town

of Chios in the area of Mastichochoria (the

“mastic villages”). It is a perfectly preserved

castle village, dated to the medieval period.

The houses were built one right next to the

other, creating a protective wall surrounding

the village.

The open-hearted and kind people of Mesta

still preserve the traditions of the 14th

century.

The village’s most important custom takes

place during the carnival festivities where the

“Agas” trials, a satirical replica of the trials that

used to take place under the Turkish

Occupation, are presented.

The village is well known for its unique wine

“Mestousiko” that is one of the best wines of

Chios and “souma”, a drink that is produced by

the distillation of figs and grapes. It is a drink

for robust drinkers, but pure and with

particular flavour.

3rd

Ephorate of


of Chios

36

Nature and

landscape

Aegean

Botanical

Garden

The Aegean Botanical Garden lies in the

southeast part of Chios island, in the

Municipality of Ionia, at Nenita village, beside

“Aghios Trifon monastery”.

The planting areas, constructed in many levels,

occupy 16 Km2 in total and have been

amended in order to host native plants of the

Aegean area only. The green house is intended

for plant propagation. The offices and

laboratories serve scientific, educational, and

cultural purposes. In the Aegean Botanical

Garden there are also walking paths, a small

amphitheatre and a small conference room.

Objectives:

• Ex situ protection and preservation of

the Aegean Flora

• Registration and in situ preservation of

the native plant species of the Aegean

Botanical Garden

• Conservation of genetic stock of Aegean

plant varieties (native varieties, plain

series)

• Environmental training, information

and sensitisation on environmental

matters

• Cooperation with other Botanical

Gardens, contribution to the creation of

a Greek Network of Botanical Gardens

• Continuous enrichment of the plant

collections of the Aegean Botanical

Garden

• Contribution to the economic

development of the broader area, by

planning ecotourist activities, in

cooperation with the local

administration, as well as private

entrepreneurs

• Chios

Prefecture,

within the 3rd

Community

Support

Framework,

Regional

Operational

Program of

North Aegean

2000-2006

• ENA Chios

S.A.

Nature and

landscape

Emborios –

Mavra Volia

beach

Emborios is a unique place of Chios and Greece

in general. Mavra Volia is considered by most

people the best beach on the island, if not one

of the most exquisite. The beach features

deep, crystal blue waters and smoothly shaped

black pebbles. These pebbles are the result of

the lava that exploded and covered the area

from the nearby volcano many years ago.

Municipality of

Mastichochoria

37

Nature – cave Olympi Cave,

Cave of Lithi

Few know that Chios has been characterised by

experts as a “geological paradise”. Here one

will find the most ancient rocks throughout

Europe, the most ancient Ammon fossils in

Greece, as well as the most impressive faults

and the largest number of karstic formations.

Three of these caves (Olympi Cave, Aghio Galas

Cave, Lithi Cave) that were recently explored

by experts stand apart from the rest, not due

to their size, but because of their exceptional

beauty and particular interest:

• The Olympi Cave is located in the

southern region of the island and is at a

thirty three (33) kilometres distance

from the medieval settlement of

Olympon

• The Cave of Lithi is an exceptionally

beautiful cave in its natural form

without human intervention. It was

explored and mapped by the Hellenic

Speleological & Exploration Club in July

2003.

The cave of Olympi is open to the public.

• ENA Chios

S.A.

• Prefecture of

Chios

Monuments Church of

Aghioi

Apostoloi

(Holy Apostles)

The church insular octagonal domed style and

is a small reproduction of the catholicon (main

church) of Nea Moni. It is a very well preserved

Byzantine monument, richly decorated outside

with brick patterns (denticulate bands,

phialostomia, brick arches). The interior is

covered with wall paintings made by Antonios

Domestichos, Kenygos, from Crete, in 1665.

An inscription over the main entrance of the

church informs us that monk Symeon, who

later became the metropolitan bishop of Chios,

erected the church "from its foundations" in

1564. This probably refers to a renovation of

the monument, since its architectural and

morphological features point to the conclusion

that it was erected in the middle of the 14th

century.

Restoration of the wall paintings of the church

began in 1985 and is still in progress. The

monument is open to the public and it is used

for religious purposes only once a year, on June

29, on St. Peter and St. Paul's day.

3rd

Ephorate of


of Chios

38

Monuments Panaghia Krina The exact date that the church Panaghia Krina

was built remains unknown. The date 1287

was inscribed in the southern portion of the

church and is believed to be its construction

date. Nevertheless, it is believed that the

church was erected between the end of the

12th

century and the beginning of the 13th

.

The church has been well maintained; its

architecture is of the “island” octagonal style

and slightly resembles to the main church

(katholicon) of Nea Moni. It is comprised of

the dome, the esonarthex and the exonarthex.

The catastrophic earthquake of 1881 destroyed

the hemispherical portion of the dome in

addition to the smaller dome of the narthex,

which was reconstructed shortly after. The

majority of the interior walls are covered with

paintings, the first of which is dated to the 13th

century.

Six different periods are exhibited on at least

two layers, which characterize how Chian art

progressed over time. The first illustration

(dated around the 13th

century) is directly

across the entrance of the church, on the

narthex and stretches into the main portion of

the church where the more recent layer dating

from the Turkish Occupation is apparent. This

illustration depicts scenes and portrayals of the

saints and extends into the main portion of the

church.

Another example from the Byzantine period is

also located on the narthex, yet it is of a

completely different style. This illustration

depicts various portrayals that are not clearly

visible. The wall paintings that were detached

from the second layer depict 12 prophets,

dated to the end of the 14th

century, in

addition to two marble blocks derived from the

original iconostasis of the church, are all

displayed in the Ioustiniani Palace in the Castle

(Fortress) of Chios. Portions of the murals

painted by Michael Chomatzas in 1734 are also

on display in the Byzantine Museum of Chios

(the Medjitie Mosque).

3rd

Ephorate of


of Chios

39

Monuments The

"Mitarakiko"

Estate,

(Owened by N.

Platis)

“Mitarakiko” is located in Kambos, Chios and is

one of the area’s most significant estates. The

estate is comprised of the main building, the

auxiliary building “anestatiko,” a second

ground-floor building (atelier) and the old

mansion with the pebble-paved yard. These

buildings are surrounded by a water reservoir,

benches and a well which are exclusive

characteristics of the Kambos area.

Mitarakiko was the home of the famous Greek

painter, G. Mitarakis, who lived in the atelier.

The main building and the atelier were built

after the 1881 earthquake.

This estate was declared to be a historical

monument in the 1992 Ministerial Decree.

8th

Ephorate of

Contemporary and

Modern Monuments

Monuments The "Tetteriko"

Estate

(Property of

A.Tetteris’

heirs)

Today, Tetteriko is the largest estate in

Kambos. The 10 acre property contains the

main building (mansion), two auxiliary

buildings and a pebble-paved yard surrounded

by a reservoir, a well and a fountain.

The 1881 earthquake destroyed the mansion;

however, it was rebuilt soon after, exhibiting

patterns of the neoclassical architectural style,

which is also found in other estates in Kambos.

The Ministerial Decree of 1990 characterized

the buildings, reservoir, well, fountain, pebble-

paved yard and Antoine Tetteris’ orchard in

addition to the wall surrounding the estate as

preserved, historical monuments.

8th

Ephorate of

Contemporary and

Modern Monuments

40

Monuments The "Perivoli"

Estate

Perivoli, meaning orchard, is one of the most

significant estates in Kambos. The main

building consists of two floors and it was

constructed exclusively from the ochre-yellow

stone from Thimiana, Chios. The stairway

leading to the upper floor is a work of art with

its elaborately engraved columns and stone

handrail. The magnificent eclectic-style main

gate is also an element of exceptional interest.

In the pebble-paved yard, one can find a well

and a cistern. There is also an auxiliary edifice

inside the building.

The mansion, like most Kambos buildings, was

reconstructed following the 1881 earthquake.

The main building, in addition to the auxiliary,

was restored between 1979 and 1980. Since

1982, the lodge maintains a 24-bed capacity to

house visitors.

The Ministerial Decree of 1990 characterized

the main building, reservoir, well, fountain,

pebble-paved yard and wall surrounding the

estate together with Odysseus Xydas’ orchard

as historical and preserved monuments.

8th

Ephorate of

Contemporary and

Modern Monuments

41

Monuments /

Archaeological

Sites

Emborio

Archaeological

Site

At the steep slopes of Prophet Elias hill,

archaeological excavations have brought to

light ruins of a settlement dating back to the

early historical years of the 8th

century B.C.,

which had been strategically built for sea

communication, given that from the its

position the shores of Asia Minor, Samos and

Ikaria could be seen.

The upward climb is tiring, but the view of the

Aegean from the archaeological site’s

refreshment bar, as well as the archaeological

findings are rewarding.

At the plateau section of the hill, slightly lower

than the highest peak, at a 250m elevation is

the settlement’s fortified Acropolis with the

Megaron (the leader’s seat) and the altar of the

Temple dedicated to Athena. Outside the

Acropolis, on the steep slope of the hill, is the

main settlement with over 50 houses built on

spacious level ground. Yet another sacred

temple has been excavated on the South side

of the Emborio harbour.

If one would like to visit the archaeological site

during the summer months he/she should

choose a time of the day that is not too hot

(early in the morning or in the afternoon).

K’ Ephorate of

Prehistoric and


Monuments /

Archaeological

Sites

Temple of

Phanaios Apollo

Located on a low hill at the leeward bay of

Phana are the remnants of the Temple of

Phanaios Apollo. Nowadays, the small chapel

of Saint Theodore stands in the same position.

The term “Phanaios” corresponds to the fact

that Delos, Apollo’s birthplace, was revealed to

Leto and this is why it is considered the Delion

of Chios. Remnants of the temple, built in the

end of the 6th century B.C., as well as the

sections of the perivolos (enclosure) have been

preserved.

The Temple of Phanaios Apollo was not only

important for Chios, but for Ionia in general. It

was famous even to the Egyptians and this is

evident from the series of Egyptian scarabs

that were found during the excavations.

K’ Ephorate of

Prehistoric and


42

Island of INOUSSES:

Type Resource Description Responsible

body

Museums /

History

Inousses

Maritime

Museum

The Maritime Museum of Inousses was

founded in 1965, in order to accommodate

models of boats, half-models, paintings,

nautical instruments, documents and books, all

related to Inousses nautical tradition. All

objects of the initial collection were donated

from families of Inousses. The museum is

located in the Palace of Pantelis A. Lemos. The

visitors of the Museum have the opportunity to

see interesting exhibits and to perceive the

significant nautical tradition of Inousses. In the

museum’s Room “Marina Lemou” many

cultural events take place.

Collections and Exhibits:

1. Collection of ships of Napoleon years, made

from French captives in the prisons of England

2. Collection of traveller’s arms and battle arms

of the 18th

and 19th

century

3. Painting Collection of Aristidi Glika, that

portrays sailor and steamboats of Inousses

4. Collection from half-models and models of

boats from the beginning of the 20th

century up

to today

Churches and

monasteries

The

Annunciation

of the Virgin

Mary

This retreat was established in 1962 by the

Panagou and Katigos Pateras Family.

The Monastery exemplifies Byzantine

architecture and its interior maintains religious

wall painting by the famous religious art

painter, Fotis Kontoglou.

The Annunciation of the Virgin Mary maintains

strict rules and regulations concerning its

operation.

43

Island of PSARA:


body

Churches and

monasteries

Kimisis

Theotokou

Monastery

(The

Assumption

of the Virgin

Mary)

The monastery was built on the 16th

century

and played an important role in the revolution

of 1822, when it was destroyed by the Turks. It

was restored by the monk Athanasios in 1880-

90. The last monk died in 1983. Every year on

August 1, people of Psara bring the icon of the

kimisis to the city and say prayers. After the

Vesper for the feast day of the Saviour (Tou

Sotiros) on August 5, the icon is returned to the

monastery.

Churches and

monasteries

Aghios

Nikolaos

The church of Aghios Nikolaos (St. Nicholas) is

located on the top of a small hill and offers a

breathtaking view of the port and the village of

Psara. Construction began in 1785 and was

completed in 1793.

During the Massacre of Chios, the church was

bombarded; however, it was later

reconstructed in 1863. From this point

Constantine Kanaris began his attack to the

Turkish flagship.

44

Monuments "Mavri Raxi" The K’ Ephorate of Prehistoric and Classical

Antiquities (K’ EPCA) has conducted

archaeological researches at the hill of "Mavri

Raxi" and at the location of "Arxontiki".

At "Mavri Raxi" the walls and the loopholes of

the revolution of 1821 were restored, as well

as the Hellenistic houses that date back to the

middle of the 3rd

up to the 1st

century BC.

At the southwest of the island, in the location

where S. Xaritonidis had found Mycenaean

graves in 1961, the K’ EPCA continued the

redeeming excavations, mainly of the visible

graves, which were in danger from the intense

weather phenomena and the illicit trade of the

antiquities. 65 graves that date back to the YE

III A2 where found.

The building remains, which were found, are

on the coastline and are dated in the same

period with the funeral gifts. They are storage

areas with earthenware jars.

As it is evident from the rich funeral gifts and

the graves, that reveal a period of 200 years,

Psara, located at the centre of the Aegean, had

always admirable facilities that could serve

trade to and from Lesvos, Chios, Mikra Asia and

Hellespont.

Recently the recreation and tidying up of the

archaeological site in "Arxontiki" has begun.

The construction of the road to the

archaeological site has been completed and

the surrounds of the excavations are being

tidied up. Soon the archaeological site will be

accessible to tourists.

45

2.2 Local food and beverage

Food is a key element of any country or region cultural heritage and the customs, ideas and

values of a society are reflected in its traditional dishes. The mainstays of the Mediterranean diet

are a fundamental part of the culinary traditions of country living.

The traditional crafts that exist throughout the province are based on manufacturing techniques

that can be traced back to the typical habits and customs of rural communities and the everyday

needs of family life. Based on these ancient traditions the artistic flair and skill of master

craftsmen today transform each object into a work of art.

Southern Chios is covered by mastic trees or Schinous, as they are named by the locals. For

unknown reasons the plant produces its magical resin only on this blessed part of land and

nowhere else in the world. Due to its uniqueness Mastic has made Chios renowned from ancient

times, playing a primary role in the economical and social history of the land to this day.

Some of the local food products and traditional crafts made in the island of Chios are described

below.

46

Island of CHIOS, Northern part:

Product Description Area of production Relevant authority /

organization

Ariousios wine The Ariousios wine is of great quality

and was used for healing purposes too.

The wines of Chios were also in great

demand during the Byzantine era. The

imperial dinner table would always

include “the superior wine of Chios”.

Village of

Kourounia,

Northern Chios

The Board of Directors

of the cellar of

Ariousios wine

Island of CHIOS, Southern part:

Product Description Area of production Relevant authority /

organization

Mastic

(a worldwide

unique natural

product)

If a trademark was to be established for

Chios, then surely it would be the

mastic tree. It is a gift and at the same

time a curse since it has always been

the bone of contention for conquerors.

This evergreen tree called Schinos,

belongs to the botanical family

Pistachia. The average growth of the

tree ranges from 6 to 10 feet tall and it

begins to produce mastic at the age of

5 to 6 years old. This amazing tree

thrives within the 21 mastic villages of

southern Chios only.

The oldest references to mastic have

been traced back to Herodotes, in the

5th Century B.C. The people of Ancient

Greece chewed mastic to whiten their

teeth and if you think about it, mastic

was the only chewing gum back then!

During the Roman period, toothpicks

were made from the mastic tree and

the use of mastic spread to the harems

of the East. Tradition says that God

blessed the mastic tree which began to

"cry" in 250 A.D., when St. Isidoros

cried out in pain during his martyrdom.

The Mastic tree

thrives within the

21 mastic villages of

southern Chios only.

The Mastic growers

association

47

Citrus Citrus fruits are not only consumed as

fruits. The Agricultural Association of

Chios’ Citrus Cultivators and other

small sized manufactures use these

precious treasures to produce

refreshments and fresh juices. Also

Chian tangerines are unique and they

are considered to be a distinguished

variety.

Settlement of

Kambos

The Agricultural

Association of Chios’

Citrus Cultivators

Sweets of the

spoon-

marmalades

The Chian spoon sweet played a key

role in social life, since there was some

kind of semantics, which associated the

different occasions of life with the

colour and the kind of sweets offered

in each one. Therefore, people served

white sweets at marriage

announcements, coloured sweets in

celebrations, dark-coloured sweets in

mourning and so on.

The Mastic Sweet:

The Chios mastic, an exclusive product

of the island, combined with sugar,

gave birth to the spoon sweet – mastic,

also known as hyporvrychio, a different

and more intensely flavoured form of

vanilla. Since the last century, this kind

of mastic has been spread in the Greek

Diaspora and mainly in Constantinople

as the welcome sweet by the name of

the “White Sweet.” It is still the official

treat in the Patriarchate today.

Settlement of

Kambos

The Chian Ouzo The island of Chios, known as the

cradle of spices and aromas, produces

a variety of soft and smooth ouzo,

depending on the recipe used.

Southern part of

Chios island

48

2.3 Events and festivals

Chios Island offers a rich variety of events, including traditional local festivals and major cultural

attractions. Some of the main events of tourist interest grouped by sub-area are listed below.

Island of CHIOS, Northern part:

EVENT WHERE AND WHEN FOR MORE INFORMATION

Rocket-play custom Vrontados

Annually at Easter time

www.chios.gr

Religious festivals All over Chios island

All year

www.chios.gr

Island of CHIOS, Southern part:


New year’s model - boats Chios Municipality

December

www.chios.gr

Agro tourism festival Chios Municipality

August

www.chios.gr/na

Carnival events: the custom of

“Agas”

Mesta, Pirgi, Lithi, Olympi

annually at the beginning of the

Holy Week

www.chios.gr

Carnival events: Mostra of Thimiana Thimiana

annually at the beginning of the

Holy Week

www.chios.gr

Religious festivals All over Chios island

All year

www.chios.gr

Island of PSARA:


Religious festivals

(Memory of Holocaust of Psara)

Psara

June

www.psara.gov.gr

Religious festivals

(Feast of Association Konstantinos

Kanaris)

Psara

June

www.psara.gov.gr

49

Religious festivals

(Barbakeia)

Psara

July

www.psara.gov.gr

Religious festivals

(Holily Panigyris)

Psara

August

www.psara.gov.gr

50

3 Cultural poles

The analysis of cultural resources of Chios Island and the evident variety of cultural assets as

illustrated in the tables above clearly indicate a strong province-wide potential for cultural

tourism.

Promoting tourism development in the area through the CHORD Project involves identifying

thematically grouped resources based on the travel motivations and interests of potential

visitors.

The resources are analysed according to category and then grouped into cultural poles, defined

by themes of interest to the potential market.

Five pre-existing or potential cultural poles for Chios Island are identified:

• Archaeology

• History and Art

• Nature and Landscape

• Villages and Crafts

• Food & Beverage

Below follows a brief description of the theme of each of the poles, in relation to Chios Island,

and a list of resources.

In order to promote tourism development in the area, the main existing or potential players,

either directly or indirectly involved in promoting cultural tourism in the island of Chios, are also

identified:

• Prefecture of Chios

• Municipality of Chios

• Municipality of Mastichochoria

• 20th

Ephorate of Byzantine Antiquities

• 3rd

Ephorate of Christian Byzantine Antiquities

• Greek Ministry of Culture

• Board of Directors of the cellar of Ariousios wine

• Agricultural Association of Chios’ Citrus Cultivators

51

• Board of Directors of Kalimasia museum

• Chios brand of Aegean University

• Mastic growers association

• Chamber of Commerce

• Homerion Cultural Centre of Chios

• Academy of Commercial Navy Engineers

• Ministry of Maritime Affairs, Islands and Fisheries

• Hotel owners association

• Travel Agencies

• ENA CHIOS S.A. Development Corporation

For each pole other local authorities and organizations either specifically or potentially

interested in promoting the pole, are also indicated.

The section ends with a description of cultural themes common in the Mediterranean areas,

participating in the CHORD Project, in terms of tourism development.

3.1 Archaeological Pole

Chios Island offers a great variety of fascinating archaeological sites and museums.

The resources bear witness to the unbroken link of the local life, culture and civilisation of the

Island during the last 8,000 years. The populations that lived in this strategic, and important for

sailing and commerce territory, managed to survive through the various historical periods and

under different cultural influences and to retain a traditional Greek culture in everyday life up-

to-today. The various monuments, museums and historical sites, as well as the survival of

numerous lifestyles, habits, customs, cultivations, foods, crops etc. that remain unchanged

throughout all these long years prove the aforementioned conclusion.


52

• Nea Moni

• Nea Moni Museum

• Kourounia Ecclesiastical Museum

• Volissos Archaeological Collection

Island of

Chios,

Northern

part

• Castle of Chios

• Kambos

• Archaeological Museum of Chios

• Chios’ Byzantine Museum (Medjitie Mosque)

• Ioustiniani Palace

• Chios´ Maritime Museum

• Koraes Library –Ethnological Traditional Museum

• Citrus

• Folklore Museum of Kalimasia

• Folklore Museum of Chalkios Municipality of Kambochora

• The public Art Gallery of Chios

Island of

Chios,

Southern

part

• Inousses Maritime Museum Island of

Inousses

• Mavri Rachi Island of

Psara

As regards existing and potential promoters of the Archaeology Pole, in addition to town

councils, which are responsible for the resources, other existing or potential promoters of the

Archaeology Pole that can be involved are local promoters such as local tourist offices and

cultural associations actively promoting and protecting archaeological sites and resources.

53

3.2 History and Art Pole

Churches, monasteries, castles and monuments scattered throughout the island are a living

testimony of important historical events.

Chios has the best preserved medieval defence networks in the Mediterranean (fortresses and

towers, watchtowers, fortified settlements). It is a remarkable preservation of the defence

system, which presents similar characteristics with other areas of the Mediterranean, as well as

elements that travel the visitor back to the Medieval period and the recent past, but also to

ancient Greece.

The island’s medieval past is marked by the monuments of the Byzantine, Genoese and Venetian

period that were salvaged, both in the capital and in the villages. It is the island’s key Eastern

Mediterranean position, from a geopolitical point of view, that resulted in acquiring such

significance during the Byzantine Empire (seat of the Naval Administrative Region of the

Aegean), as well as in a conflict between the Genoese and the Venetians concerning its

occupation.

The mediaeval period comes to life in the island’s numerous fortresses and towers, which

protected the inhabitants from pirates, invaders and potential conquerors.

More specifically, during the years of the Genoese Domination (1346-1566), settlements were

built in the villages in the south of Chios, where mastic is produced (Mastichochoria), in order to

defend against external invasion, but also to control the work force.

It is remarkable that to this day the Fortress of Chios, as well as the mediaeval fortress villages,

continue to be living settlements.

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• Nea Moni

• Moundon Monastery

• Daskalopetra / Homer’s stone ,The teacher’s (=daskalos)

stone (=petra)

• Rimokastro

• Castle of Volissos

• Castle of Grias

• Castle of Orias

• "Ta Markou" Tower

Island of Chios,

Northern part

• Aghios Minas monastery

• Aghios Georghios Monastery

• Early Christian basilica of St. Isidore

• The "Mitarakiko" Estate, (Owened by N. Platis)

• The "Tetteriko" Estate (Property of A.Tetteris’ heirs)

• The "Perivoli" Estate

• National Bank of Greece

• Emborio Archaeological Site

• Temple of Phanaios Apollo

• Castle of Apolichnon

• Tower of Dotia

Island of Chios,

Southern part

Figure 3: History and Art Pole: resources

In addition to town councils, which are responsible for the resources, other existing and

potential promoters of the Archaeology Pole can be local tourist offices and cultural associations.

3.3 Nature and Landscape Pole

The island of Chios offers many areas of outstanding natural beauty for eco- and geo-tourists to

enjoy. Visitors can enjoy the wildflowers of Chios, especially from late winter to early summer,

when the variety and profusion of flowers is greatest. Autumn and winter landscapes have fine

showings of Colchicum, Cyclamen, Crocus, Sternbergia and many other plants. Few know that

Chios has been characterised by experts as a “geological paradise”. Here one will find the most

ancient rocks throughout Europe, the most ancient Ammon fossils in Greece, as well as the most

impressive faults and the largest number of karstic formations. Chios is an island with countless,

unspoilt beaches, with many alternations that enchant the visitors. Even if they decide to spend

the whole summer on the island they will be able to visit a new beach every day!

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• Orchids flowers, tulips and herbs

• Aghio Galas Cave

Island of Chios, Northern

part

• Aegean Botanical Garden

• Emborios –Mavra Volia beach

• Olympi Cave, Cave of Lithi

Island of Chios, Southern

part

Figure 4: Nature and Landscape Pole: resources

Existing and potential promoters of the Nature and Landscape Pole include the Prefecture of

Chios, local municipalities, the Chios brand of the Aegean University and the Chamber of

Commerce.

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3.4 Villages and Crafts Pole

The resources bear witness to the strategic maritime and commercial sailing importance of the

Island of Chios throughout the history. The focus is on the existence of sailing communication

and commerce between the Islands of the Aegean Sea and the nearby continents throughout the

historical period and the strategic importance of the Island of Chios in this commercial and

sailing network. Also, the evolution and the flourishing of this commercial navy amongst the

inhabitants of Chios Island up-to-today are very important. The resources bear witness to the

unbroken link of the local life, culture and civilisation of the Island through the last 8,000 years.

Traditional customs and habits of the people remain alive in the rural areas.

• Chios´ Maritime Museum

• Koraes Library –Ethnological Traditional Museum

• Folklore Museum of Kalimasia

• Folklore Museum of Chalkios, Municipality of Kambochora

Island of Chios,

Southern part

• Inousses Maritime Museum Island of Inousses

Figure 5: Villages and Crafts Pole: resources

In addition to town councils, local tourist offices and cultural associations, other potential

promoters of the Villages and Crafts Pole include art colleges and local guilds.

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3.5 Food & Beverage Pole

Chios Island has a world-wide exportation monopoly of the luxury products such as mastic

(Mastic has aromatic, medical and cosmetic uses and is exclusively locally cultivated). But the

island is also famous for citrus fruits, the precious treasures that are used in small sized

manufactures to produce refreshments and fresh juices. Also Chian tangerines are unique and

they are considered to be a distinguished variety. Moreover, the Ariousios wine is of great

quality and is used for healing purposes too. The wines of Chios were also in great demand

during the Byzantine era.

The island of Chios, known as the cradle of spices and aromas, produces a variety of soft and

smooth ouzo, depending on the used recipe. Finally, the Chian sweet of the spoon played a

central part in social life, since there was some kind of significance associating the different

occasions of life with the colour and the kind of sweets offered in each one. Therefore, people

served white sweets at marriage announcements, coloured sweets in celebrations, dark-

coloured sweets in mourning and so on.

The following table lists the island’s major food and beverage resources.

Mastic

(a worldwide unique natural

product)

Chios (21 mastic villages of

southern Chios)

Ariousios wine factory Chios (Kourounia village)

Citrus Museum / factory Chios (Kambos)

Sweets of the spoon-marmalades Local manufacturers

of Chian sweets Chios

The Chian Ouzo factory Chios

Figure 6: Food & Beverage Pole: resources

A number of associations, which are set up to protect and promote local products, already exist

in Chios, indicatively mentioned: the Mastic Growers Association, the Agricultural Association of

Chios’ Citrus Cultivators and the Board of Directors of the cellar of Ariousios wine. Small sized

manufacturing companies could be involved in activities promoting the Food & Beverage Pole

either individually or jointly.

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3.6 Mediterranean areas involved in the project: cultural tourism themes

Mediterranean areas often share the same natural potential for development as cultural tourism

destinations. This can be explained by taking into account their rich and varied archaeological,

historic, natural and culinary heritage. Ancient history is a key theme, common to Mediterranean

regions, including those participating in the CHORD Project.

These areas were inhabited in ancient times by advanced civilizations, signs of which can still be

found in a diversity of archaeological remains and artefacts. Culture and innovations brought by

foreign settlers spread throughout the areas, taking root and becoming assimilated in such a way

that traces of different historical periods and civilizations often co-exist in the same place. Over

the centuries, Mediterranean regions were ruled over by different civilization, which integrated

many of their predecessors’ culture and customs.

Mediterranean areas, including those involved in the CHORD Project, share a favourable

geographical location in terms of accessibility, beautiful scenery, and fertile land. The natural

and scenic resources in participating areas are some of their strengths and thus need to be

protected and promoted.

Signs of the foreign states that once ruled over Mediterranean areas in the past can also be seen

in the local architecture. Towns and villages in the Mediterranean grew and developed around

their original street plan, which is often still visible today in roads and sometimes whole

neighbourhoods, offering visitors an insight into different historical periods.

Different places in each Mediterranean area have each preserved its own unique cultural

identity, and many local traditions, customs and habits are still alive today. The tendency to

preserve and promote topicalities, often associated with farming culture and old religious rituals,

is one of the common aspects of all the areas involved in the CHORD Project.

Crafts, another important shared feature of participating areas and Mediterranean regions in

general, have strong associations with the arts and trades of the past. Today local crafts have a

social and economic value that needs to be preserved and passed on to future generations.

Last but not least, food is one of the means of expression of the traditions and culture of a

nation. Although each Mediterranean region has its own specialities, their culinary traditions

were influenced and enriched by the eating habits imported by the different civilizations that

inhabited these lands in past centuries.

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In conclusion, if suitably promoted and communicated, the cultural heritage of all Mediterranean

areas, particularly those involved in the CHORD Project, represents an enormous opportunity for

economic and social development, especially if this opportunity is exploited by implementing

policies of quality tourism and environmental sustainability.

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4 The Cultural District: best practice

Success stories and benchmark models of areas promoting tourism, especially cultural tourism,

highlight the importance of a systemic vision and approach, a key part of the “cultural district”

rationale.

In line with best practice methodology, as described in literature, two case studies were

identified according to the following criteria:

• areas with a varied cultural heritage

• systemic approach and complexity in the number of players involved (Public Sector,

Businesses, Citizens)

4.1 Island of Chios

ENA Chios S.A., Mobile Tourist Information Unit, financed by the Prefecture of Chios and in

collaboration with the 3rd

Ephorate of Byzantine Antiquities of Chios, offers every year since

2000 free guided tours by an official guide, from July until August in a program called: “Guided

Tours –Monuments of Chios”.

Objectives

The Guided Tours are scientifically organized and can vary from year to year in accordance to

equivalent visiting needs. Also, the program can be adjusted to many different sites or museums

either in Chios or elsewhere. The program’s form and content can be adjusted as well in

accordance to the different groups of people that follow this weekly seminar (congress

participants, university students, high-school students, visitors and tourists etc). This program

could be adjusted according to the particular monuments and needs in every region either in

Greece or abroad.

Promoters and partners

• The Prefecture of Chios

• The 3rd

Ephorate of Byzantine Antiquities of Chios

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• The Ministry of Culture

• The Aegean University

Actions taken

The faculty of the post-graduated cultural tourism studies of the University of the Aegean has

been collaborating with ENA Chios S.A. in using its program and its staff for their experimental

practices.

Tools

There is a handbook, which describes the most important local cultural tourism sites. In this way,

the traveler is helped in understanding more the history, the landscape, the architecture and the

every day life of local people. Moreover, it is a pilot for many forms of cultural, educational and

alternative visiting and tourism that the Island is capable of supporting.

5 A model for promoting cultural initiatives in Chios Island

ENA CHIOS S.A. proposes a model for promotion of cultural initiatives that could include:

• Free information and guidance to important sites, flexible enough to meet the needs of

the different groups of people

• A Network of cooperation, with the rest of the partners, that could lead in the promotion

of tourism

• Website in the Internet that will offer an economic tourist package to the most important

sites of the Island

• Participation in special cultural tourist events and conferences and promotion of Chian

products

• Promotion of Chian cultural heritage by radio and TV broadcasts, articles in newspapers

and brochures given from tourist agencies

• Contacts of local tour operators with other tour operators in Europe, offering tour

packages that include Islands in the MED area with common cultural interests

• Chios presentation posters for international events

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• Invitation of the other partners to local events and offer of guided tour in monuments of

Chios

5.1 A model for organizing road shows

Going back to the use of road shows as a tool for building a cultural district concept and raising

brand awareness, the logistics of this kind of communication activity require careful organization

and management, including a detailed schedule of events.

To ensure the efficacy of the road shows, a model was designed to act as a blueprint for planning

a series of events that can be repeated at different times and in different target markets.

The key stages in organizing and running a road show are described below.

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Destinations

Choose cities with international airports that can represent a cultural

model for a very large surrounding area.

Targets

Specialist travel and tourism operators:

• travel agencies and tour operators

• journalists from media related to tourism, culture, and food

and wine

Objectives:

• create a mailing list of at least 30 operators in order to

ensure the attendance of at least 15

• create a mailing list of at least 30 target editors in order to

ensure the attendance of at least 15 journalists and

representatives of 2 media (press and/or radio/television)

Invitations

• Techniques: e-mail campaign informing the invitees of the

roadshow on the agenda and follow-up via telephone

• Timing: send invitations at least one month before the event

• Request confirmation of attendance: no later than 10 days

before the event

• Reminder: 3 days before the event

Format

Use the workshop format since the target is business-related. The

meeting must have a strong business and professional aspect and at

the same time it should offer light entertainment, representative of

the area being promoted.

Content • Presentation of the cultural district and initiatives taking

place in the area (events and incoming tourism

organizations supporting tourists and operators)

• Distribution of promotional material (brochures and

presentation folders)

• Tastings of local products and displays of traditional

handicrafts

Venue

Centrally located, easily accessible deluxe / luxury conference

centres / hotels offering conference facilities.

Follow-up

• Press conference: hold an in situ press conference

illustrating the results of the roadshow and invite media

representatives from non-specialist radio, TV and press

organizations so that coverage of the event is not confined

to the specialist media. Compile a press review on the

roadshow.

• Attendee recall (operators and journalists): by e-mail and

telephone, in order to strengthen contacts.

Figure 7: Model for organizing and running road shows

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Sources

• Prefecture of Chios, www.chios.gr

• Municipality of Inousses Island, www.oinousseschios.gr

• Municipality of Psara Island, www.psara.gov.gr

• ENA Chios S.A. Development Corporation

• Municipality of Mastichochoria

• 20th

Ephorate of Byzantine Antiquities

• 3rd

Ephorate of Christian Byzantine Antiquities

• The Greek Ministry of Culture

• The Board of Directors of the cellar of Ariousios wine

• The Agricultural Association of Chios’ Citrus Cultivators

• The Board of Directors of Kalimasia museum

• The Chios brand of Aegean University

• The Mastic growers association

• The Chamber of Commerce of Chios

• Homerion Cultural Centre of Chios

• The Academy of Commercial Navy Engineers

• The Ministry of Culture

• The Ministry of Commercial Navy

• The Hotel owners association

• Travel Agencies

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2

TABLE OF CONTENTS

1 SWOT analysis of the Province of Seville ........................................................3

2 Cultural resources in the Province of Seville ..................................................6

2.1 Artistic, natural, historic and archaeological resources............................................................... 7 2.2 Local food products and traditional crafts ................................................................................. 10 2.3 Events and festivals .................................................................................................................. 12

3 Cultural poles ...................................................................................................13

3.1 Archaeological Pole .................................................................................................................. 14 3.2 History and Art Pole .................................................................................................................. 15 3.3 Nature and Landscape Pole...................................................................................................... 16 3.4 Villages and Crafts Pole ............................................................................................................ 17 3.5 Food and Wine Pole.................................................................................................................. 19

4 Best practice in promoting cultural heritage .................................................20

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1. SWOT analysis of the province of Seville The Province of Seville is spectacularly attractive to tourists and has qualities that show its comprehensive, varied enticements capable of satisfying the most demanding of visitors. Seville’s major strengths are the fusion of cultures between peoples (Tartessians, Iberians, Arabs and Christians) and the heritage of monuments in its towns that is the richest in Andalusia, with nearly 300 monuments declared as being of Cultural Interest. If we talk of natural heritage, the Sierra Norte and Doñana parks make up another of the province’s pillars. Together with these, there are the five Green Ways that cross Seville and the other protected areas. In addition, there is the rich craftsmanship, the fiestas and popular customs. Not to mention the cuisine, flamenco, the museums, bulls or horses. All of this makes the province of Seville an unforgettable place with major opportunities for tourism development, in the “culture” and “nature” segments of the market. The province’s main weakness is the lack of tourist information about some of the towns. These areas could take advantage of the tourism on the provincial capital and encourage harmonious tourism development.

4



• Seville is close to the seacoast. • There is little information about some of the

towns.

• Every town and village has festivities that could be used to attract tourism.

• Limited financial resources.

• Good tourist infrastructure. • Little cohesion among the towns within the

county.

• Good transport network and accessibility. • Poor service due to the low qualification of the

staff.

• Important historical and artistic resources. • There are few tourist offices and their facilities

are out–of-date.

• Gastronomy as a tourist appeal. • Difficulties to adapt to the quick technological

advances related to this sector.

• Towns and villages are located in important natural surroundings.

• Business is obsolete because it is not properly planned and managers are reticent about new projects.

• There are many tourist itineraries in the province.

• People normally buy some of the products in the capital city of the province.

• High quality of life and relaxing environment. • Managers and trademen are not very prone to

changes.

• There are plans to foster sustainable tourism in the province.

• Limited qualification and sensitization to quality aspects.

• Not very go-ahead local population.

• Migratory movement of young people to big towns.

• Hotel industry has risen its offer both in quantity and quality.

• Tourism is not given importance by local population.

5


• There are still many villages to be exploited for tourist purposes. • Competition of new tourist markets.

• Promotion of local gastronomy. • Low budget to improve the tourist projection.

• Possibility of setting up more routes or itineraries.

• Average customers do not consider rural areas as a visit complementary to that of big cities like Seville.

• Possibility of fostering local festivities (there is one in each village).

• More funding is required from public institutions.

• Changes in the demand mean that rural tourism is being increasingly requested.

• Big department stores are monopolizing the demand.

• The fact that the Guadalquivir river runs through 17 different municipalities has not been exploited for tourism yet.

• The lack of suitable job opportunities could mean the loss of highly qualified staff (graduates).

• Boom of the residential, cultural and leisure time tourism.

• Unfavourable economic situation and increasing unemployment.

• The weather is good for tourism throughout the whole year.

• There is a wide margin to improve and increase the leisure time offer, both in the public and private sectors.

• Proximity to big international tourist areas (Seville and Cordoba).

• Alternative product sales are rising (sun and beach tourism).

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2. Cultural resources in the Province of Seville The Province of Seville, situated in inland Andalucía, has a rich history, having ruled over the area many different civilizations. After the Tartessian period the Romans, building aqueducts and long straight roads to link the major towns, changed the face of the countryside and towns. Their first colony in Spain was Italica, one of the most important attractions in the province. But it was the Moslem civilization which had the most lasting impact on Andalucía and, of course, on the Province of Seville. Today some of the best preserved legacy from these periods can be found in Seville at the Archaeological Museum. The varied crafts produced locally, often with distinctive features that make them unique, are a result of the historical heritage that the province has received over the course of time. Gastronomy is also a key part of the local culture, with an important diversity and quality of products. The area’s assets can be summarized as follows:

• historic sites and monuments, including churches and monasteries • archaeological sites • villages with distinctive architectural features • sites of natural and scenic interest • museums • traditional food products • crafts • events and local traditions.

Some of the main tourist resources making up the vast heritage of the Province of Seville have been identified. These resources cover a wide range of themes strongly associated with cultural tourism and are illustrated in the following sub-sections. Sub-section 2.1 describes historic sites and monuments, archaeological sites, villages, areas of natural and scenic interest, and museums. These resources are grouped by geographical location. Sub-sections 2.2 and 2.3 describe traditional food products, crafts and the main events of interest to tourists.

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2.1 Artistic, natural, historic and archaeological resources in the province of Seville

In order to make it easier to identify the different types of resources and their geographical location, a list of the main province’s cultural heritage attractions by area is given below, grouped by municipality and divided into four sub-areas based on the geographical distribution of heritage sites and resources:

• Seville and Aljarafe • The east of the province of Seville • The south of the province of Seville • The north of the province of Seville

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Seville and Aljarafe Seville

Type Resource Description Responsible body Historical-monumental

Reales Alcazares

The Almohads were the first to build this royal palace, which is one of the best remaining examples of mudejar architecture.

Seville Town Hall, Trust of the Real Alcázar and the Town Hall.


Cathedral and Giralda

It is the largest Gothic cathedral and the third largest church in the world. The builders used some elements from the ancient mosque, and the Giralda, a minaret, was converted into a bell tower.

Excmo Cabildo Catedral de Sevilla


Torre del oro It is a dodecagonal military watchtower built by the Berbers during the Almohad dynasty in order to control access to Seville via the Guadalquivir river.

Ministry of Defence

Santiponce

Type Resource Description Responsible body Archaeological site

Italica Italica was the birthplace of three emperors and one of the earliest Roman settlements in Spain founded in 206 BC. The Roman ruins and remarkable mosaics of Italica are located just outside the village of Santiponce. There is also a well preserved Roman theatre in Santiponce.

Culture Council of the Junta de Andalucía.

The east of the province of Seville Carmona


Alcázar del Rey Don Pedro

An outstanding feature of this building is its rich decoration. The palace is arranged around a patio with marble columns, tiled walls and mudejar arches. These characteristics show a clear Arab influence.

Town Hall of Carmona.


Alcázar Puerta de Sevilla

The Alcázar is on the “Puerta de Sevilla”, and it was a nearly impregnable bastion.

Town Hall of Carmona.

Archaeological site

Roman Necropolis

The Necropolis is one of the most important archaeological sites in the Iberian Peninsula since it has a great number of paintings.

Culture Council of the Junta de Andalucía.

Ecija


Monumental site in Ecija

There are many outstanding monuments in Ecija, among them different Baroque churches and palaces such as Santa María, Santa Cruz, Santiago, San Gil or San Juan.

Town Hall of Écija.

Osuna


Colegiata de Nuestra Señora de la Asunción

Sensational architectonic complex established in 1535.

Art Trust of Osuna.

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The south of the province of Seville Utrera


Castle Old Medieval fortress of certain Muslim influence. Town Hall of Utrera.


Parroquia de Santa María de la Mesa

Gothic and Renaissance styles are mixed in this major church of big dimensions and slender tower.

Town Hall of Utrera.

Bajo Guadalquivir

Type Resource Description Responsible body Nature & landscape

Doñana National Park

The park has a biodiversity unique in Europe. The marsh is especially important because thousands of European and African birds fly over it in their migrations or breed and hibernate there.

Department of the Environment of the Junta de Andalucía.

Sierra Sur


Peñón de Zaframagón Natural Reserve

Although it is a small reserve it is a very important place from the fauna point of view. It has the biggest colony of griffon vulture in West Andalucia.

Department of the Environment of the Junta de Andalucía

The north of the province of Seville Sierra Norte


Sierra Norte de Sevilla Natural Park

The main features of this region of Sierra Morena are its wide meadows, its holm oaks and cork oaks where some species in danger of extinction like the black stork and the imperial eagle nest.

Department of the Environment of the Junta de Andalucía

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2.2 Local food products and traditionnal crafts Food and going out for tapas are key elements of the province’s cultural heritage. There is a close relationship between the traditional crafts produced locally and the folklore and different celebrations like Holy Week or local “Ferias”. Seville can be considered one of the most important centres for traditional religious image makers in Spain. Some of the local food products and traditional crafts made in the province are described below.

Seville and Aljarafe

Type Resource Description Food & crafts Food (Seville) Some of the best known Seville's typical dishes

are: Gazpacho, Pescaito frito, Huevos a la Flamenca, Cocido Andaluz, and Rabo de Toro. The numberless bars of this city use to offer so-called Tapas, "mini-dishes" for the small hunger. The traditional sweets are mostly of Moorish influence and are often prepared with honey, but also with wine.

Food & crafts Crafts (Seville) The most typical Sevillian handmade articles are tiles, artistic pottery and furniture. It is also remarkable the harness making, forging, and other jobs related to leather and glass, bookbinding, musical instruments making and craft related to objects used at Easter and other festivities.

Food & crafts Food (Aljarafe) Wine production has a long tradition in the Aljarafe. The “mosto” (a type of young wine) from the Aljarafe, known worldwide, can be tasted from November onwards every year.

The east of the province of Seville

Type Resource Description Food & crafts Book binding (Dos Hermanas, Alcalá de

Guadaira, Utrera, Carmona and Écija.)

Even though today industrial binding and printing methods take the lead, handmade binding still survives, especially when it comes to the restoration of antique books.

Food & crafts Food (Campiña) The Sevillian “campiña” (cultivated land) is one of the most fertile areas of Andalucia. The vegetables grown there are the basic ingredients of its gastronomy.

The south of the province of Seville

Type Resource Description Food & crafts Food (Sierra Sur) Mantecados (a kind of shortbread), polvorones

(very dry sweet of a floury consistency), roscos (ring-shaped bun), alfajores (kind of gingerbread) and other Christmas sweets.

Food & crafts Food (Bajo Guadalquivir) Tapas are a key feature of this area. The main ingredients for the tapas are “chacinas” (pork sausage meat), seafood and products from the rich vegetable garden of the Guadalquivir river.

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The north of the province of Seville Type Initiative Resource Description

Food & crafts Food (Sierra Norte) The gastronomy of this area is based on big and small game, cured ham and Iberian pork sausage meat.

Different places in the province of Seville

Type Resource Description Food & crafts Iron forge and design - Campiña area

(Carmona, Mairena del Alcor and Écija), La Vega (Cantillana, La Rinconada and Lora del Río), Aljarafe (Bormujos, San Juan de Aznalfarache, Mairena del Aljarafe, Camas, Aznalcazar), and other locations such as Puebla del Río, Alcalá de Guadaira or Cazalla de la Sierra.

The application of several techniques displays a variety of products (gates, handrails, bars, streetlamps, railings, balconies...) designed for architecture decoration and restoration of distinctive buildings.

Food & crafts Saddling - La Campiña (Écija, Cañada del Rosal, Herrera), Aljarafe (Salteras, San Juan de Aznalfarache), Bajo Guadalquivir (Pilas, Villamanrique de la Condesa, Lebrija, Las Cabezas de San Juan, Coria del Río, La Puebla del Río), La Vega (Cantillana), Sierra Sur (El Saucejo), Metropolitan area (Dos Hermanas).

Saddling has its most important activity in objects related to horse riding.

Food & crafts Bronze lost wax casting (Utrera, Alcalá de Guadaira, Valencina, Salteras and Aznalcazar)

Bronze lost wax casting is a technique that uses strictly artisan procedures, obtaining different sized, high quality, beautiful shapes. There are many traditional motifs such as bull-fighting and also new models according to new tendencies and contemporary aesthetics.

Food & crafts Wicker and esparto grass (Salteras, Coria del Río, Sanlucar la Mayor, Cazalla de la Sierra, la puebla del Río, Utrera and Ecija).

One of the crafts most linked to Seville’s rural craftsmanship history is the one related to the design and manufacture of objects from vegetable fibres, specifically wicker and esparto grass.

Food & crafts Textile Crafts - Campiña (El Viso del Alcor), Aljarafe (San Juan de Aznalfarache, Castilleja de la Cuesta, Mairena del Aljarafe, Carrión de los Céspedes), La Vega (Brenes), Sierra Norte (Gerena), Bajo Guadalquivir (Coria del Río, Villamanrique de la Condesa, Pilas, Puebla del Río).

There are many different products of different uses and physiognomy: religious embroidery with gold and silver thread on velvet, lame, damask and silk, thread embroidery and lace, regional costumes, openwork, and silk shawls.

Food & crafts Ceramics (province of Seville) Seville ceramics present a great variety of techniques, styles and products. There are products assigned for decorative covering, such as tiles, floor tiles, logs or functional objects such as plant pots, bowls, vases and pitchers.

Food & crafts Cabinet-making (province of Seville) Cabinet-makers mainly work on style, design and assignment furniture, more than traditional and popular style furniture. The work of restorers is also important.

Food & crafts Glass staining (Dos Hermanas, Alcalá de Guadaíra, Mairena del Aljarafe and Olivares).

Glass staining maintains a historical presence as an element of decoration in churches and temples. In present times it coexists with objects for domestic decoration or collaborating in the construction of special themes.

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2.3 Events and festivals The Province of Seville offers a rich and varied calendar of events, including traditional local festivals and major cultural attractions. Some of the main events of tourist interest grouped by sub-area are listed below.

Event Description Responsible Managing

Body/Organiser Traditional folklore: Feria de Abril (Seville)

For the duration of the fair, the fairgrounds are totally covered in rows of casetas (individual decorated marquee tents which are temporarily built on the fairground). It is possible to find crowds partying and dancing "Sevillanas", drinking Jerez sherry or manzanilla wine and eating tapas.

Traditional folklore: Semana Santa (Sevilla)

Easter in Seville is one of the best-known religious events within Spain. The week features the procession of pasos, floats of lifelike wooden sculptures of individual scenes of the events of the Passion, or images of the Virgin Mary. Some of the sculptures are of great antiquity and are considered artistic masterpieces.

Traditional folklore: Romería de Valme (Dos Hermanas)

It is one of the most important pilgrimages of Andalucia and it has been declared of Tourist Interest. It commemorates the reconquest of Seville by Ferdinand III

Traditional folklore: Feria del Verdeo (Arahal)

This fair celebrates the harvest of the olive (most of the population makes a living out of this activity). It takes place during the second week of September and it has been declared of Tourist Interest in Andalucia.

Town Hall of Arahal

Traditional folklore: Fiesta de la Guitarra (Marchena)

It is one of the most important flamenco festivals of Andalucia.

Town Hall of Marchena

Traditional folklore: Festival flamenco de Morón de la Frontera

It is one of the oldest flamenco festivals of Seville. Town Hall of Morón de la Frontera.

Bienal de flamenco (Sevilla)

This festival features dancers, vocalists and guitarists direct from Spain in a mesmerizing display ranging from flamenco puro to innovative new works.

Town Hall of Sevilla, (Instituto de la cultura y las artes)

BIACS (Sevilla) It is a biennial contemporary art exhibition. BIACS Foundation

Seville European Film Festival (Sevilla)

Film Festival organised to promote European film culture and to offer the European film industry an annual meeting point.

Town Hall of Sevilla (ICAS)

13

3. Cultural poles The analysis of cultural resources in the Province of Seville and the evident variety of cultural assets as illustrated in the tables above clearly indicate a strong province-wide potential for cultural tourism. Promoting tourism development in the area through the CHORD Project involves identifying thematically grouped resources based on the travel motivations and interests of potential visitors. The resources were analysed according to category and then grouped into cultural poles, defined by themes of interest to the potential market. Five potential cultural poles for the Province of Seville were identified:

• Archaeology • History and Art • Nature and Landscape • Villages and Crafts • Food & Wine.

For each of the poles it follows a brief description of the theme in relation to the Province of Seville and a list of resources. In order to incentivize tourism development in the area, the main existing or potential players either directly or indirectly involved in promoting cultural tourism in the Province of Seville were also identified:

- Seville Town Council - Diputación Provincial de Sevilla, Prodetur (Seville Provincial Tourist Board) - Chamber of Commerce of Seville - Confederación Empresarial Sevillana (Seville Business Confederation) - Mancomunidad de Desarrollo y Fomento del Aljarafe (Aljarafe Development

Community) - Consorcio de Medio Ambiente Estepa-Sierra Sur-El Peñón (Estepa-Sierra Sur-El

Peñón Environment Consortium) - Asociación Red para el Desarrollo Turístico de las Ciudades Medias del Centro de

Andalucía (Medium Cities of Central Andalucía Tourist Development Association) - Asociación para el Desarrollo Integral del Territorio de Sierra Morena (Sierra

Morena Development Association) - Consorcio Vía Verde (Green Route Consortium) - Fundación Vía Verde de la Sierra (Green Route Foundation) - Alcalá de Guadaíra Town Council - Fundación para el Desarrollo de los Pueblos de la Ruta del Tempranillo (Villages

of the Route of Tempranillo Development Foundation) - Asociación para el Desarrollo del Territorio de la Comarca de Doñana (Doñana

Region Development Association) - Asociación de Ciudades Andaluzas de Turismo del Caballo (Horse Tourism

Association) - Asociación Turística de las Comarcas de Estepa y la Sierra Sur Sevillana (Estepa

and Sierra Sur Regions Tourist Association) - Asociación Comarcal Gran Vega de Sevilla (Gran Vega Region Association)

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- Asociación interprovincial de municipios para el desarrollo del Turismo Sostenible de la Faja Pirítica (Pyrite Belt Sustainable Tourism Development Association)

- Asociación para el Desarrollo Integral del territorio de Sierra Morena (Sierra Morena Development Association)

- Asociación Red de Conjuntos Históricos y de Arquitectura Popular de Andalucía (Network Association of Historical Sites of Andalucía)

For each pole, other local authorities and organizations either specifically or potentially interested in promoting the pole are also indicated.

3.1 Archaeological Pole The Province of Seville offers a great variety of fascinating archaeological sites and museums. Over the centuries this area was inhabited by many different peoples and civilizations. Numerous archaeological remains dating from the Roman age can be found in and around towns throughout the province. These include well-known monuments such as the Roman Amphitheatre in Italica as well as less famous but equally fascinating sites for anyone interested in archaeology.


Italica Roman Ruins: amphitheatre

Italica Roman Ruins: theatre Santiponce

Roman Necropolis Carmona

City walls

Archaeological museum Sevilla

Munigua Roman Ruins Villanueva del Río y Minas

As regards existing and potential promoters of the Archaeology Pole, in addition to town councils responsible for the resources, local promoters such as local tourist offices and cultural associations actively promoting and protecting archaeological sites and resources may be involved.

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3.2 History and Art Pole Churches, monasteries, castles, palaces and monuments scattered throughout the province are a living testimony to important historical events. Under the Arab ruling, Seville entered into an age of splendour. After Ferdinand III the Saint conquered Seville for Christianity, Muslims were forced to leave whereas Mudejar and Hebrews stayed. A lot of churches were built to replace the mosques and many building were rebuilt and transformed in Mudejar style. Seville experienced its apogee after the discovery of America and the monopoly on the trade relations.


Reales Alcazares

Cathedral and Giralda

Torre del Oro

House of Pilates

Salvador Church

San Marcos Church

Santa Catalina Church

San Pedro Church

Santa Paula Convent

Santa Maria de las Cuevas Monastery

Sevilla

Alcázar del Rey Don Pedro

Alcázar Puerta de Sevilla Carmona

Santa María Church

Santa Cruz Church

Santiago Church

San Gil Church

San Juan Church

Peñaflor Palace

Benamejí Palace

Los Palma Palace

Alcántara Palace

Fernández Golfín Palace

Lasso de la Vega Palace

Los Castrillos Palace

Valdehermoso Palace

Villaverde de San Isidro Palace

Écija

Colegiata de Nuestra Señora de la Asunción

Osuna

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Castle

Santa María de la Mesa Church Utrera

In addition to town councils responsible for the resources, existing and potential promoters of the History and Art Pole could include local tourist offices and cultural associations.

3.3 Nature and Landscape Pole With an extraordinary wealth of bird life, the province of Seville is one of the best places in Europe for bird-watching. This invaluable bird diversity is due to the province’s unique natural areas, which range from the Sierra Norte’s abrupt mountains with extensive cork and holm oak forests to the tranquil lakes of the province’s three endorheic systems, not to mention the mosaic of ecosystems that make up the Doñana Natural National Park. These places are also ideal setting for practising outdoor sports, including hiking, horse riding, and cycling routes.

Figure 4 Nature and Landscape Pole: resources

Doñana National Park Doñana region

Sierra Norte de Sevilla Natural Park Sierra Norte region

Peñón de Zaframagón Natural Reserve Coripe

Cañada de los pájaros Natural Reserve Puebla del Río

Complejo Endorreico de La Lantejuela Natural Reserve

La Lantejuela

Laguna del Gosque Natural Reserve Martín de la Jara

Complejo Endorreico Lebrija-Las Cabezas Natural Reserve

Lebrija-Las Cabezas

Complejo Endorreico de Utrera Natural Reserve

Utrera

Existing and potential promoters of the Nature and Landscape Pole include Environmental Ministry of the Junta de Andalucía and the town councils of the municipalities where the protected areas are situated.

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3.4 Villages and Crafts Pole Traditional crafts can be found throughout the Province of Seville. Popular traditions can also be enjoyed at the many festivals and pilgrimages associated with folklore and religion. Several towns and villages have particularly interesting historic centres either for their well-preserved buildings or traditional craft industry.

Figure 5 Villages and Crafts Pole: resources

Ceramics

Furniture

Harness making

Forging

Leather

Glass

Book binding

Musical instruments making

Easter objects

Historic centre

Sevilla

Book binding

Dos Hermanas, Alcalá de Guadaira, Utrera, Carmona and Écija

Iron forge and design Campiña area, La Vega, Aljarafe, and other locations such as Puebla del Río, Alcalá de Guadaira or Cazalla de la Sierra

Saddling La Campiña, Aljarafe, Bajo Guadalquivir, La Vega, Sierra Sur, Metropolitan area

Bronze lost wax casting Utrera, Alcalá de Guadaira, Valencina, Salteras and Aznalcazar

Wicker and esparto grass Salteras, Coria del Río, Sanlúcar la Mayor, Cazalla de la Sierra, la puebla del Río, Utrera and Écija

Textile Crafts Campiña, Aljarafe, La Vega, Sierra Norte, Bajo Guadalquivir

Ceramics Many places in the province of Seville

Cabinet-making Many places in the province of Seville

Glass staining Dos Hermanas, Alcalá de Guadaíra, Mairena del Aljarafe and Olivares

Historic centre Carmona

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Historic centre Écija

Historic centre Osuna

In addition to town councils, local tourist offices and cultural associations, other potential promoters of the Villages and Crafts Pole include art colleges and local guilds.

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3.5 Food & Wine Pole The Province of Seville offers a range of food products that have been awarded PGI (Protected Geographical Indication) status, as well as other traditional locally produced foods. Some of them have been protected by the Designation of Origin (DOP). The following table lists the province’s major food and wine resources.


Oil from Estepa (DOP) Oil

Mantecados from Estepa (PGI) Confectionary Estepa

Wine from Lebrija (DOP) Wine Lebrija

Wine from Los Palacios (PGI) Wine Los Palacios

Wine from Sierra Norte (PGI) Wine Sierra Norte

Manzanilla table olives Fruit and vegetables Province of Seville

Anisette Liqueurs Cazalla de la Sierra

Iberian pork products Dairy products Sierra Norte

There already exist a number of organizations in the province set up to protect and promote local products. These include the different Regulatory Boards or the Quality Wine from Lebrija Association. Manufacturing companies could be involved in activities promoting the Food & Wine Pole either individually or jointly.

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4. Best practice in promoting cultural heritage or in integrated quality management

Plan Campiña Turística Objectives The aims of the Tourist Development Plan for the Sevillian “Campiña” were to create and put into use some infrastructures for tourism, to adapt the natural and urban environment for its tourist use and to develop strategies to strengthen the management system. Promoters and partners Agreement of collaboration among Consejería de Turismo, Comercio y Deporte (Department of Tourism, Trade and Sport), Diputación Provincial de Sevilla (County Council of Seville), Confederación Empresarial Sevillana (Business Confederation of Seville) and Prodetur. Resources 4.748.620,00 € Actions taken The different actions taken have been addressed to the promotion and marketing of the tourist destination, to awareness campaigns to foster the quality of the offer, the restoration of the historical heritage, the creation of new museums or the training and professional development of the people working in the tourism sector. Key results or outputs Restoration and improvement of the historical heritage, creation of new museums, professional development.


MANCOMUNITAT DE LA RIBERA ALTA


2

0. TABLE OF CONTENTS

1 SWOT ANALYSIS OF MANCOMUNITAT DE LA RIBERA ALTA 3

2 CULTURAL RESOURCES IN LA RIBERA ALTA 7

2.1 Historic, monumental and artistic heritage

8 2.2 Cultural equipment and cultural events 10 2.3 Natural or landscaping heritage 11 2.4 Folklore and festivals 12 2.5 Local food products 13

3 CULTURAL POLES 15 3.1 Landscaping Pole 16 3.2 Gastronomy Pole 17 3.3 Festivals and planned events Pole 17 3.4 Monumental heritage Pole 18

4 THE CULTURAL DISTRICT: BEST PRACTICE: CREATION OF DISTRICT TOURIST BOARD “RIBERATURISME”

19

5 PROMOTING CULTURAL INITIATIVES IN LA RIBERA 22

6 SOURCES 23

3

1. SWOT ANALYSIS OF THE MANCOMUNITAT DE LA RIBERA ALTA

T o u r i s t D i a g n o s i s

The internal and external analysis produced, provides a wealth of information about the tourist scene in general, the

configuration of the current tourist project and the operation of the particular sector. Taking as a starting point all this

information, we proceed to do a complete diagnosis of The Ribera de Xúquer as a destination for cultural excursions,

task that we´ll develop through a DAFO analysis.

The DAFO anaysis is a tool for assessing the current situation and the potential destination for the tourist products

development. In their use, four aspects are analyzed:

1. The strong points highlight the values to foster and they constitute competitive advantages that well

exploited can provide the basis to differentiate the destination in the tourist market.

2. Weaknesses are aspects that are under the control of the destination which can be influenced by applying

improvement measures.

3. The risks or threats are determined by market conditions or environment not exerting destination control

over them, but it should be taken into account in order to establish corrective measures to minimize the

effects at least partially.

4. Opportunities are positive elements to the destination that if they are well exploited, they offer

opportunities of tourist development for the destination.

To execute it in the most detailed way all the factors have been analyzed that, from our point of view are decesive in

the configuration of the tourist product, which are the following:

> The legacy assets of tourist interest existing in the Ribera Alta base for the configuration of the tourist product;

the cultural heritage, natural heritage, ethnological heritage and cultural facilities.

> The region as a reception area for the visitors, in which there is a confluence of multiplicity of urban nature,

landscape and public facilities, decisive for its tourist projection (urban environment).

> The offer and supply for turism. The current tourist activity from the supply perspective (basic tourist facilities

and services) and tourist demand.

> Today, the level of tourist management existing in the destination, both public and private, as well as the

position of the local population towards a possible popular destination.

> The image and the current position of Ribera del Xúquer.

4

Conclusions and Proposals

The Ribera de Xúquer has a wealth of tourist resources. The most remarkable are: the artistic- historical heritage:

Islamic towers, castles, houses, chapels and churches of importance, traditional architecture, it also has significant

cultural resources: paths, the Albufera, lakes, river Xúquer. There is a widespread tradition on horse riding and water

activities; and the most important: the gastronomy is one of the most important bases on the regional tourism: the

orange, rice, wine, honey, oil, the “kaki” and vegetables.

The following are the main conclusions of the assessment:

> Cultural Heritage

The action plan has to be focused on attracting tourists interested in the cultural heritage and the activities

related to this sector. Therefore, the actions of interpretation and heritage accessibility and, also placing

value on cultural resources as the archeological site from Enova. Some important monuments of the region

remain close to the public, so they will focus their attention on this point, developing a program for opening

monuments. The heritage is in a state in general, quite bad. For that reason, the measures of heritage

protection must be an important point in the measures to be developed. The configuration of different

museums and cultural spaces is needed for highlight the important elements in the region.

> Ethnological Heritage

The Ethnological Heritage is important for its festival and cultural events planned, as it can be seen in the

inventory. To this end, the disemination of these events is really important in the sense that it could be

interesting to fill the whole calendar, attracting many tourists and visitors. It is also interesting to create

programs based on experiential activities in which the tourist can be inmersed in the territorial identity of the

region.

> Cultural facilities

Given the lack of these facilities, the creation of many cultural sites will be suggested: museums of orange,

rice, wine and oil, honey, nature classrooms. But the most important and necessary will be the Center of

Attention or reception of visitors or tourist, which must be located in a place that centralize and distribute

the demand or application.

> Tourist management

It is necessary to promote the establishment of rules for the management of tourist quality, and also to foster

the creation of new companies, especially rural tourism, ecoturism and active tourism, to generate and

strengthen the offer in this regard. On the other hand, and being such a big territory, it should be suitable to

articulate the communication between all the agents implicated in the planification through an internal

system like intranet. Formation and awareness of all the inhabitants is essencial, since the plan constitutes

the entire population and, for that reason they have to accept the tourist fact as something beneficial for

them. The business association will be one of the important points of the plan.

Although there is an association with a considerable consistency, it will encourage the union of more

members. On the other hand, it is essencial to increase the information about the demand since there is little

territorial data, for this reason, it is important to create a new observatory of tourist behavior. The recently

established Tourist patronage has to receive a continous strenghtening through measures for its boost and

promotion.

> Urban environment

The Ribera lacks of necessary infraestructure to create a good tourist service, so the plan should be focused

in this aspect. The first point in which some deficiencies has been found is the tourist signs. Some activities

such as cycling, hiking, riding and active tourism must be encouraged. For that reason, it should be necessary

to strengthen the tourist infraestructure in this aspect. The embellishment of the urban environment will

5

also be a point to be developed, together with the landscaping, the lighting and the restoration of

monuments, and the building o viewpoints, given the high landscape value of the area.

> Tourist offer and demand

Appart from creating an observatory of the tourist demand, the creation of hotel accommodation has to be

encouraged, especially in the interior regions, also the activities of active tourism, tours, tourist transport,

etc.

> Image and market position

The emergence of media has to be potentiated with a powerful brand and a well structured promotion unit.

The current logo has no elements of strenght and innovation, so it will propose a change or evolution to a

renewed brand image. It is absolutely essential the implementation of a tourist website, in which diferents

aspects of the region are shown. This website should be updated continuously and strongly positioned in

Google, including some Adwords advert campaigns.

STRENGTHS WEAKNESSES

> Extraordinary rich varied heritage for the

Creation of tourist products of cultural content:

Architectural, gastronomic, natural

archaeological, etc.

> Festivities of National and local tourist interest.

> Incipient business development based in the

Cultural tourism.

> Houses of Culture: Cultural diffuses.

> Informative supporter diffusion.

> Interest and participation of businessman.

> State grand for the adjustment of resources.

> Collaborative framework agreement with other

public and private entities.

> Creation of a management tourist public-

private Entity: Riberaturisme.

> Good inter and intra communications

Infrastructure: trains, airplane, cars, etc.

> Routes of cultural heritage: towers, hermitage,

Emblematic buildings and gastronomy.

> Lack of directories which inform of the existed

resources in order to provide to the visitor a global

vision of the region.

> Lack of inbound tourist.

> Resources with poor or grow old.

> Proximity of big centers which attract tourism.

> Poor sensitivity to population heritage importance.

> Cultural events unable to attract a great number of

visitors.

> Lack of a wide leisure and cultural offer designated

to the foreign population.

> The inexistence of a set of cultural planning.

> Lack of signpost resources.

> Lack of tourist infrastructure: interpretative center

of the region, tourism offices, abandon of tourism.

> Lack of a handbook about corporative image.

> Out of order and inexistence of information channels

about the region on the web.

6

THREATS OPPORTUNITIES

> Proximity of big urban nucleus with a wide

cultural offer.

> Investor effort for the creation of tourist

products of cultural content.

> The existence of a poor attracted cultural

product based in classic formulas.

> The inexistence of cultural products quite

similar to nearer localities.

> Extend tourist activities in a superior number to

the real one in the built up areas.

> High investment to create an image without

using diffusive effective channels.

> Focus only in the fairs as a diffusive way in the

region.

> The creation of a participative innovative tourist

product for all the population based in the cultural

heritage, new technologies and in methods for

active participation.

> Improve the diffusion and cultural heritage

preservation.

> Implement a politic aimed to preserve and diffuse

the cultural heritage.

> Promote traditional gastronomical products to go

ahead with identity and quality.

> Implementation and diffusion of tourist routes.

> Design a line of merchandising products based in the

heritage.

> Implementation and empowerment of tourist

routes.

> Increase the development of meeting, festivities,

workshops and invents in an international

framework.

> Create a system of management capable of holding

interests and where the representative members

can take part of it.

> Focus on more technological development.

> Raise awareness to the representative members of

the cultural management to increase its

participation in the projects.

Source: own making

7

2. CULTURAL RESOURCES IN LA RIBERA ALTA

The Heritage is a collection of (material or non-material) goods inherited throughout History and belonging to people

in order to enjoy it and leave it as a present to futures generations.

The heritage can be an endogenous factor to promote a change process since if it is used as a socio-cultural resource

and economical active can generate productive service, become a training and employment factor and set up a tourist

offer. This is the process by which a “cultural good” becomes a “tourist product”.

The tourist resources in the region of Ribera Alta are multiple and varied, taking into account their uniqueness, form

and function. All of them are related to the historical era where they were built and, because of the different people

who have inhabited the regions, the region has several important and unique monumental remains, as small

functional buildings that are marking a certain period.

The area’s assets can be summarized as follows:

2.1 Historic, monumental and artistic heritage

2.2 Cultural equipments and cultural events

2.3 Natural or landscaping heritage

2.4 Folklore and festivals

2.5 Local food products

Some of the main tourist resources making up the vast heritage of the La Ribera de Xúquer have been identified.

These resources cover a wide range of themes strongly associated with cultural tourism and are summarized in the

five items named before.

Since visitors enjoy cultural resources after having first identified and chosen geographical areas and destinations, the

resources have been grouped by municipality.

8

Historic, monumental and artistic heritage

Ribera de Xúquer has a unique heritage that turns the territory into a maelstrom of sensory stimulus that transports

the visitor to other times and moments lived in the past. We have Roman sites, Islamic towers, Christian medieval

castles, Baroque imagery and the esplendorous constructions of large houses and gardens from 18th

and 189th

centuries. In addition to this cultured heritage, other kind of buildings appear through the fields, between the street

corners. Among the construtions we find: mills, laundries, abattoirs, also called folk arcuitecture, which gives the

territory the unique flavor of the people from La Ribera. We also find many interesting religious monuments located

in natural sites characteristics for their beauty.


body

Archaeological site

Fortress monastery of Santa Maria

de la Murta, s.xiv; s.xv; s.xvi; s.xvii of Alzira

It is constituted of buildings rising in the following three periods:

SXIX_XV, XVI y XVII. In the XIX century, after the expropriation, his

new owner raised a manor over the hospice of the monastery. The

Monastery also has a partition battlemented wall.

Nowadays, In the garden. There are still remainders gathering in the

walls. In that way, it has prepared to increase the defensive function.

The elements of the group are: Monastery: The new church and the

Tower of the Bells._ Fortified tower of la Porteria. Ruins of the

monastery and adjacent elements. Foster chapel of ’La Virgen de la

Murta’, after it was a sacristy.

Alzira town council

Archaeological site

Alzira walled circuit

The walls of Alzira were built around a possible river island, from

which derives its name in Arabic (Al-Yazira: The Island) had a dual

purpose, first the defense, and second the flood protection of Júcar

river. The walls were buried by the river, which floods the city from

three to four times a year. The walled circuit was formed by a double

wall which today contains the historical cener of “la Vila”, dated in

the Islamic period where some of the mosques and baths were

setled. Nowadays, the remains are located in two areas of the city, “

el parque de las murallas” and “las murallas del Antiguo Mercado”

Alzira town council

Architecture, history

Town council hall of Alzira

This building has a civil Gothic style of the Crown of Aragon. Its

oldest part dates from the 16th

century and, although we can say

that the construction of its plant obeys to medieval patterns

alternating the Ghotic style and the Baroque. It is a building with a

quadrangular plant and a three water covered with Arabic tiles in

whose construction the following local unions have collaborated:

stonecatters, carpenters and mull wall. Its interior rooms are

arranged around a rectangular gallery. In 1930 it was declared an

Artistic National Monument

Alzira town council

Architecture, Churc,history

Santa Catalina church of Alzira

The building was rebuilt in the 17th

century on an earlier mosque,

with a Gothic basilica and a Gothic factory. It is inserted into the so-

called “reconquista” churches with a single ground covered with a

cannon vault open with lunettes and open chapels between

buttresses, covered with a mid-cannon vault. Over the transept, a

drum covered by a dome over scallops sets up. This was replaced by

a new double-sloped roof that covers the entire temple.

Private

Architecture, Churc,history

Mare de Déu

del Lluch Sanctuary of Alzira

Construction built in a neo-Romanesque style. The temple of three

naves is covered with groin vault, while the the major chapel is fixed

with another kind of vault. The access is through a big door which

emulates the Romanesque style on which there are three big

windows topped by an oculus. They allow the entrance of the light

inside of the enclosure. To the left, the bell tower rises separated

into three sections and covered with pyramidal spire. In the central

part of the second section, there are two windows which placed one

above the other emphasizes the verticallity of the entire monument.

The third section separated from the previous one by a decorated

wide strip includes the group of bells.

Private

9

Archaeological site

Napoleonic battery of Gavarda

The remains of the 18th century fortress are situated in a small

promontory on the east side of the new village of Gavarda. The

Battery was built in a strategic point since from its position took

control over the Júcar River and the road connecting Castilla and

Valencia being used during the Independence War. The latest

archeological studies show its use as a Fort.

Gavarda town council

Archaeological site history and art

Tower of la

Plaça of Benifaió

It was part of a defensive structure, palace-castle, the adjoining

buildings are also part of the palace of Falcó and the old Town Hall.

In 1978 the old Town Hall was demolished being the tower free of

three parts. Subsequently it was used as a storehouse, prison, and

even a pigeon house. The interior is covered with vaults built with

cane sticks and mud. On the first floor, with vault, within the centre

of the tower, there is a ladder with high stairs which will rise over

the four levels. In the surrounding area there is a set of Gothic

tunnels with diaphragmatic arches that are not open for visitors and

are likely to be valued.

Benifaió town council


Hermitage of Sant Roc de Ternils of Carcaixent

Firstly, the chape was dedicated to St. Bartholomew, built during the

reconquest following the guidelines to maximize the space for the

congregation of the faithful people. It is a construction with a single

nave, with a plane front, open chapels between the buttresses and

diaphragmed arches which holds the double-sloped roof made of

Areabic tile. Inside, the only existing decoration is composed by

paints in the joists with geometric shapes and rhombus with red and

yellow stripes.

Carcaixent town council


Monastery of Aigües Vives Carcaixent

The construction that has came until nowadays, answers to the

buildings from XVI and XVII centuries, the cloister, the new church,

the sacristy and the bell tower. The complete work reflects a solid

construction in the center of which the empty space of the courtyard

in which over the years, some remains have been annexed. The

church of the convent, facing the south, was built in 1724.

Private

Architecture, history

Magatzem de

Ribera of Carcaixent

It is a construction built in the early 20th

century. It was conceived as

an orange store. In 1989, the Town Hall acquired the building. These

functional requirements needed premises which main feature was

the necessity of space and the width without being necessary the

complex structures for the installation of machinery or elements

generating energy. Another of the characteristics is its location. The

exact date of the building of the store is not known, but it should had

been built between 1900 and 1910.

Carcaixent town council


Hermitage of San Bernat of Carlet

Chapel built above the Muslim king´s palace who tortured his son

Bernardo and his two daughters, María and Gracia, for having

converted to Christianism. It is a building of a centralized floor

formed by a double structure created by an outer heptagon

involving the interior and circular floor. Above the interior zone

there is a dome with Arabic tiles in blue characteristic of the

Valencian domes.

Private

Architecture, history , museum

Palace of los condes de Orgaz de Sumacàrcer

Constrution dated in the end of the Middle Ages (s.XV), represents

the typical rural palace of the Valencian nobility. Originally, the this

palance belonged to the period when the town belonged to the

Orgaz lordship, where some of the members of this lineage were

born and lived. The architectural features which form it: a square

with a central courtyard, patio with Carpantic arches from XV

century, remains of the old Town and door of entrance from the

Renaissance.

Sumacàrcer town council

Archaeological site

Villa romana de l’Enova

Roman villa, dating from the II century. The site corresponds to a

Roman villa belonging to a patrician noble man, Publius Cornelius

lunianus, and has an area of about 2600m2. The excavations have

brought various mosaics, domestic baths, a private temple with a

sculpture, the sepulchral inscription of a Roman freedman, marble,

coins, glass and lots of pottery remains. The remains revealed that

the village consisted on an arcaded courtyard, rich architectural

elements (rooms covered by marble, terracotta floor, sculptures…)

thermal baths and a temple.

L’Ènova town council

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Archaeological site

Cantera Romana de l’Ènova

Dated from I and II centuries, it is located about 500 meters from the

Villa. Placed in “ La Partida dels Francs”, the quarry was made by

different arms by which the marble was extracted It has been found

a quarry in the chapel, it is carved into the rock and an iron wedge of

about 20cm in length, the unique in the Iberian Peninsula. Some

ceramic remains and card marks in the stone have also been found.

L’Ènova town council

Cultural equipments and cultural events The offer of museums in the county is weak, as we can see in the table below, but there are some interesting items.

It is important to mention the “Museo de la fiesta” of Algemesí in which we can find anthropological evidences as

the dance of “La Muixeranga” and the recently opened museum “Muma” of Alzira, in the historic pawnshop.

There are eleven permanent museums and collections in La Ribera del Xúquer. Certain inland population centers are

working in the creation of a new museum.

The cultural events which are regularly held in some villages and towns cover various areas of the culture: music,

food and traditions.


body Ethnographicmuseums

Museo de la Fiesta of Algemesí.

The museum, venue of the network of museums of the Valencian

Council looks for the consolidation of a major research center about

the party. There some files are stored for the public consultation by

photographic media with the most relevant aspects of the popular

festivity. Among the expositive elements are “los misterios y

martirios”, la “muixeranga”, “els bastonets”, “el ball de la carxofa i

arquets”, “les pastoretes”, “el bolero”, “els tornejants”, “els volants”,

“la Mare de Deu de la Salut” y la música.

Algemesí town council

Ethnographic museums

Municipal museum of Alzira

Noble Gothic-Renaissance house that houses the Municipal Museum of

Alzira.It brings together the cultural heritage of Alzira and the Ribera

Alta, so it is possible to contemplate the evolutionary aspects under

both, physical and human settlements established in the territory,

from prehistory to the present day. It has interesting historical and

artistic funds of the city and its region.Permanent exhibitions are

divided into four sections: cartography, archeology, ethnology and

history, and arts.

Alzira town council

Cultural event Fira gastronómica de l’Alcúdia.

The fair is held every year since 1994. It is a fair in which all the sense

are potentiated,overall the sense of taste, since there everybody can

taste products and homemade food and the traditional raw materials

are recovered. The fair offers all the visitors the “Tasting pass” by

which for a small fee, all the visitors can taste different dishes. In

addition the gastronomic pleasure, visitors enjoy a festive atmosphere,

and a full schedule of activitites- 8th

October: opening of the Fair,

“encounter of Muixarangas”, “Puxero contest” “presentation of

desserts made by kaki”, “presentation of products”. Furthermore, they

also have the traditional funfair for children and the Restoration area

where you can find traditional and popular dishes and an assorment of

“Tapas”.

L’Alcúdia town council

Cultural event FIVAMEL Montroy

“The Valencian Honey Fair” organized by the city council and with the

collaboration of industrialist of this area is held in mid November.

During the two days, you can visit the Honey stands and bee products.

Thousands of consumers, including elderly people and school children

(who are offered a full breakfast with honey in the Fair) enjoy the Fair

where big efforts to promote honey and encourage its consumption

are taken. Round tables and contests complete the schedule of the

Fair.

Montroy town council

11

Cultural event Taurine week of Algemesí .

Every year in late September in the town is built a wood rectangular

bullring where the Fair of calves (the oldest and most important

bullfighting and bullfighting on horse. The bullfighting ring is divided

into 4 “cadafals” (areas) that come to auction and its cost is the basis

of the budget of the Party, bullfights and evening performances. The

bullring is a unique construction: each 9th

of September the “peñas” as

are known the associations built the bullring just as it was done in

1943, with wood, nails and strings as raw materials. Each “peña” built

its own “cadafal>” parallel to the façade of the Major Square, so all the

29 “cadafals” form the rectangular square. The exhibition consists on

eight runs and afternoon bullfightings on horseback. The schedule is as

follows: during the morning they have the “correbous” from the pens

to the square. After lunch, at the square of Salvador Castell, where the

“peñas” have their booths. In the afternoon, more runs and then they

have dinner and nightly entertainment in the bullfightring

Algemesí town council

Cultural event International week of Chamber Music of Montserrat

The town of Monserrat and its council develops steadily since the

summer of 1981, musical performances included in the “International

week of Chamber Music” which is in its 30th

edition. One thing that

proves the projection that the festival has experienced is the number

of quality of the artists who have passed through it. All of them with a

well-known nationality and dense musical career.

Montserrat town council

Natural or Landscaping heritage

The region of La Ribera Alta has many natural resources; many of them have a high landscape value for its

uniqueness and beauty, or also its enclave. The county offers both beautiful mountain secenary and magnificient

beach areas (some with unique dune areas,) with its own ecosystems. However, one of the main attractions is crops,

both as a culinary and a landscaping value.


body Landscape and Nature

Rice cultivation in Algemesí

Algemesí and all the other municipalities of the Ribera Alta bordering

the Albufera, cultivate the valuable cereal: the rice. The traditional rice

cultivation covers the Whole year. It starts in winter with the forage

planting. In March it is crushed to the earth where it has been planted

in order to enrich it. The farmers do the margins of the “planters” in

order to hold the water. Once you have done the margins, the rafts

that are covered with water and are mixed with the earth for planting

the rice. This phase ends in March. Up to March the water is heated,

and the stem grows about 30 or 40 cm. In september, the harvest is

gathere: a festival of colours.

City’s town councils and farmers

Landscape and nature

The orange cultivation of Ribera del Xúquer.

The orange cultivation in the Ribera Alta began in the town of

Carcaixent, which was also the birthplace of silk. In 1781 Monzó mosen

and his friends Maseres and Bodi planted in “La Balsa Real” the first

orange fields which were the basis for the modern transformation of

the town. From 1848 the export of oranges began directed to France

and since 1863 to Great Britain, The 12th of August in 1861 the

company Tanway Carcagente was created in Gandia which handled the

construction of and operation of the first narrow gauge railway in the

peninsula. In 1864 he inaugurated the trail-rail with animal traction

which put together such prosperous regions as “La Safor” and “La

Ribera” . From this moment, the economic expansion of the area was

dramatic. Great fortunes were forged, which still remaining the the big

amount of gardens and stately houses which are dotted about all over

the fields and villages.

Ribera del Xuquer’s town councils and farmers

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Landscape and Nature

Murta and Casella Valley of Alzira

Its high landscape value is reflected in its rugged montains that flank

fertile valleys, and its karstification which results in the presence of

numerous sinkholes and caves, creating a landscape of great beauty

that contrasts with the coastal plain and the valley of Xúquer.

Moreover, in the Murta Valley, the Monastery of Santa Maria de la

Murta is located and is dated from XIV century. The “Casella Valley” is

an enclave of exquisite magnificence, covered by a thick blanket of

orange trees, excellent palm trees and old houses built by local

burgeoisie from the late 19th and the early 20th centuries in the so-

called Gold era of export and demand of the Orange.

Alzira town council

Lanscape and Nature

L’Assut of Antella

The weir of Antella serves as a prey to derive some water from the

river to the “Acequia” (irrigation ditch) and the water continues its

course in its first installment or left out by the “Portells”. According to

some historians, the construction began in 1239, finishing the work in

1260, and one step was left “The Portells” with 25 inches of width, so

they could go through both the vessels and the wood which was

transported through the river. The parade has become a tourist

destination, ideal for rest and holidays of many people who daily visit

the dam finding there the ideal place to practice swimming, triathlon,

enjoy a swim in the clean and fresh water into the river, sunbathe,

walk or do kayaking or canoeing competition with the possibility of of

working out in the gym situated in the “Penya Piragüista of Antella”;

they can also sail in pedal boats, or to practice hiking, climbing or many

other activities in the surroundings.

Antella town council

Folklore and festivals

The Ribera Alta enjoys many festivities throughout the year. The whole calendar is a journey through many and

different festivals which share three features: the gunpowder, the music and fire.

The “Fallas” are the most widspread throughout the region, almost all the municipalities carry out the party, togther

with the Easter celebrations as “Semana Santa”. Both festivities gain importance in the city of Alzira.

The festivities of Algemesí have also great interest. The 7th and 8th of September, with the “processoneta”,

processions and dances crowned with the formation of the exciting and colorful dance “La Muixeranga”.

The local festivities are mostly concentrated during the months of July, August and September and during the

summer they highlight the the nights of the Ribera with their glittering fireworks. These festivities are described as

follows:


body Folklore and Festivals

Fallas of the Ribera de Xúquer

Without the crowds of the “Fallas” of Valencia, but with the same

ingredients, the fallas of Alzira are emphasized as the most relevant in

the region. Fallas are celebrated from 14th to 19th of March, in honour

to Saint Joseph, patron saint of carpenters. The artistic buildings of

combustible materials are the “fallas” and are composed by “ninots”.

The Fallas comissions are the protagonists of the festivity and each of

them plants a “falla” in front of their “casal”. During these days

numerous events take place, such as parades, “la plantà”, offerings to

the Virgin, the awards ceremony, “Mascletaes” and “La Crema”.

City’s town councils and Comissions falleres

Folklore and Festivals

Holy Week of Ribera de Xúquer

During this time the Ribera of Xúquer and particularly Alzira, are

transformed and the men of the brotherhood together with the steps

take the street in each city of the province. The sound of drums and

cymbals, as well as the bands, take a special role during this

celebration, as well as the canopies which are characteristics of the

Easter. There are many processions and movements which are carried

out every day of the Passion, but are notable for their characteristics

and because they are very crowded, the procession of “ Domingo de

Ramos” acompanied by the representation in live of the entry of Jesus

to Jerusalem, the Procession of Silence which is held on the morning of

“Viernes Santo” in which images as Nazarene and the Solitud are

City’s town councils and Germandats

13

shown, and the general procession of the Holy Burial in the same day

at dusk when all the steps go out to the street and show us all the

passages from the Passion.


Procession of la Mare de Déu de la Salut de Algemesí

It is a religious procession that takes place in Algemesí during the days

7th and 8th of september since 1724. In it some religious dances which

represent different acts and sins, which involve people of all ages. The

ball “els bastonets” , “la magrana”, etc. Start the procession that, after

the tour, all the participants of the various dances act their

representations at the same time (with the drum and “dolzaina”) and

the “muixerangas” do their last exhibition closing the door of the

parish forming a human tower.

Algemesí town council and colles festeres


Fogueres de Sant Antoni de la Ribera de Xúquer

The festivity of traditional roots which is celebrated in all the Ribera del

Xúquer in honor to Sant Antoni around January 17th (Festivity of the

Saint). During various months, neighbors or the city council are

responsible of collecting the wood to do these bonfires. Traditionally

bonfires are built in the Main square and also in different districts and

they burn them on Saint Antonio´s eve. The burning of the bonfire is

accompanied by music, folk dances and “correfocs” once the bonfire is

lighted, eating roast meat is quite common. The festival ends with the

blessing of the animals in Saint Antonio´s day.

Ribera de Xúquer town councils

Local food products

The food together with the citrus landscape and rice is one of the most important elements of the region of Ribera del

Xúquer. Agricultural activities in the area have favored a gastronomy which main element is the rice, with a

combination of horticultural products and varied fishes, depending on the season.

The three main rice specialities are: the paella, with its main seasonal varieties: paella valenciana, with onion, beans

and artichokes, with cauliflower and ribs, with meat balls, etc.., and the rice with beans and turnips

On the other hand, concerning the fish, we find the traditional “all i pebre which, together with the typical deserts as

“arnadí” form the typical cuisine of the area.


body Local food products

Paella (varieties)

Paella is a typical dish whose ingredients vary depending on the season

of the year. Thus, in winter the paellas with beans and artichokes and

the paella with cauliflower and pork chops. In summer, the most

popular and well known is the Valencian paella with beans named

“garrofó” (large bean variety), chiken, rabbit and snails. The paella with

fish or seafood, together with others like paella with garlic and cod

which are made during the whole year. Generally, its elaboration

follows these steps: pour the oil and brown the meat, once the meat is

fried the vegetebles must be sauted and after that add the páprika and

fry the rice for a few moments, then pour the water or chicken or fish

soups. Cooking time is approximately of 20 minutes.

Local food products

Arròs al forn (baked rice)

It is a very typical dish from the Ribera del Xúquer, specially in the

interior villages,. For the elaboration of this typical dish, you must

brown the potato slices with oil in the saucepan, then the slices are

removed and reserved. Then the raisins are put in the same saucepan

and then add the rice. The garlic is placed in the center the peas are

spreaded. Add the saffron and it is poured over the rice. Finally, add

the “sofrito”and cook it in the oven for an hour. The soup used for this

dish is usually the result of the Valencian stew.

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Local food products

Arròs amb fesols i naps

The “arros amb fesols i naps” , also known as “caldron” and even

“arros junt” ,is a typical dish of the Valencian orchard, is a typical dish

of winter due to its forcefulness although it is cooked in festivities in

which the people can enjoy this tasty dish. Firstly, we will cook in about

three liters of cold water with the white beans that previously have

been soaked during 10 hours. We will also put the “garreta” , the pig´s

ear, and the fat, cooking them in a medium intensity. Now cook them

for 20 minutes taking into account the water we use if we want to

obtain well-cooked mellow rice with the exact broth.

Local food products

Arròs a banda It is a very typical dish of the Ribera del Xúquer, especially for the

people who lives near to the “Albufera” lake. In a saucepan with water,

put all the fish, the peeled and chopped onion, bay leaf and some salt.

Bring it to boil and cook for about 20 minutes. Strain, reserve the broth

and remove the fish. It should be one liter of broth left. Prepare a

minced garlic clove, salt and toast saffron. Dilute in a little of broth. Put

a frying pan in the fire, pour the oil and when it is hot add the tomato

puree, the chopped pepper, stir and cook slowly during 3 or 4 minutes.

Add the rice and mix it well to soak the sauce. Pour the hot broth, cook

over high heat about 5 minutes and cook it for 15 minutes more over

low heat. Check the salt and remove it from the heat.

Local food products

All i pebre In the Ribera del Xúquer, the “all i pebre” is very common. To make it,

in a sauce pan with a glass of olive oil, fry a bread slice by both sides,

with more than 1cm thick. Then fry half garlic with two or three chili

peppers. When the garlic is brown, remove one or two of them and

add a spoon of páprika, remove it and immediately add four glasses of

hot water , when the water starts boiling, add one kilo of clean eels,

topped and cut into slices about 3 inches thick. Let them beign cooked

for 20 minutes. Meanwhile, mash the almonds in a morter (8 or 10

units), the two garlics that we take from the frying pan and two others

raw, 2 cloves, a knife tip of cinnamon, 5 black pepper berries, a few

springs of parsley, a pinch of salt and the slice of fried bread. After 20

minutes, add the mash and cook if for 5 minutes.

Local food products

Arnadí

It is a very simple dessert from Arab origin and it is mainly made by

pumpkin or sweet potato. We cannot forget the almonds which are

grinded into flour with which the amalgam base is made. Sugar, nuts,

eggs and cinnamon complete the list of ingredients of our arnadí of

Holy Thursday. To cook this dessert, the pumkin skin must be cleaned

and take only its flesh. Mash the pulp and put it in a closely-woven

canvas, hanging it in order to leave all the water during the whole

night. In a deep casserole put the pumkin pulp and add the sugar.

Knead enough. The arnadí must be very sweet. Chop 400gr of almonds

and the nuts and put them into the dessert, leaving some of the

almonds and some nuts that are fried in oil with a little of peeper and

put them into the frying pan, mix it all together. It must be done far

from the fire. Once everything is well-mixed, put the mixture into samll

clay pots forming a pyramid on which 16 almonds will be scattered, 4

in each bowl.

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3 CULTURAL POLES

From the anlysis of the cultural resources of the Ribera del Xúquer, the wide variety of resources that can be grouped

into different items and poles, as historical, gastronomic, natural, etc are extracted

These resources are sensitive to harness the tourism, some of them are under an intensive exploitation such as

beaches, others are at intermediate stages (Cullera´s castle, Museum of “la festa d´Algemesí”, etc), and other at an

incipient phase of tourist exploitation as landscape exploitation of the environment and agricultural experiences.

The charcaterization in different items of the existing and analyzed resources in this project will help to group the

different motivations and expectations of the potential market for each characterization, to find and improve its

marketing, management and satisfaction of the visitior/ tourist.

The different poles identified are:

3.1 Landscape

3.2 Gastronomy

3.3 Festivals and planned events

3.4 Monumental Heritage

For each of the poles there follows a brief description of the theme in relation to the Comarca de la Ribera Alta and a

list of some touristic resources.

The stakeholders who interact directly or indirectly with this poles and resources in the Ribera Alta are identified in

the following way:

- Riberaturisme (Area Tourist Board).

- Consorci de la Ribera.

- Mancomunitat de la Ribera Alta and the 35 town councils of the area.

- Càmara València (Chamber of Commerce).

- Agrupacions locals de comerç de cada municipi.

- Escoles Taller i Escoles de Gastronomia de la Ribera.

- FEDALCIS (Federació d’agrupacions locals de comerç, industria i serveis de la Ribera).

- Associació Empresarial Alzira.

- CEV (Confederació empresarial valenciana).

- FEHV (Federació Empresarial d’hosteleria de València i provincia).

- Touristic Sector Enterprises as Aula d’esplai (activitats educatives i socioculturals), Projecta Cultura Turisme

S.L. Projectes educatius, culturals I turístics, etc.

- Ribercultur5 (Associació de guies de la comarca de la Ribera).

- GALs of la Ribera (Local Action Groups) for the protection of the enviroment, the commerce, heritage and for

the developing of some Agenda 21 Local in the municipalities of la Ribera.

16

- AVT (Valencian Tourism Agency) Regional Government Tourism Department.

- Conselleria de Cultura (Culture Department). Regional Government.

Anyway, depending on the different pole, it could interact another players interested in other specific areas as

marketing, security, management, etc.

Thereupon, it is included a brief description of the different resources which are part of each pole.

Landscaping Pole The crops in the Ribera del Xúquer are the backbone elements of the region since they cover the whole extensión and

they have modulated the cultural heritage of the regionover the past centuries, chapels, stores popular modernism,

etc.

These resources can constitute one of the main topic of the tourist activity for the region and they represent an easy

tourist exploitation closely related to the experiential tourism with an adding value.

In this sense, the tourist activity in the agricultural area s of the Ribera can cosntitute an income supplement in front

of the serious situation of the agriculture, avoiding the constant loss of crops.

Refering to the Natural Park of l´Albufera, it is related to the rice cultivation since its surface in the Ribera del Xuquer is

occupied by the crop.

Finally, we find the municipal natural parks with “The Murta” and “the Casella” as the main exponent, with a

mountain landscape which in the second place it is combined in the slopes with the citrus cultivation. The monastery

of La Murta is an important heritage resource within the natural landscape of La Murta.

Resource Typology Municipality / Area

Rice cultivation Ribera de Xúquer (NE)

Citrus cultivation Ribera de Xúquer

Kaki cultivation

Citrus Landscape

Ribera de Xúquer (SW)

Valley of la Murta Alzira

Valley of la Casella Alzira

Valley of Aigües Vives

Valley

Carcaixent

Xúquer River River Ribera de Xúquer

Azud of Antella Antella

Natural Park of La Albufera Natural

Ribera de Xúquer (NE)

The public administrations stand as the promoters of the landscape exploitation of the area to provide economic

diversification and income supplement to the farmers and social sectors interested in the nature (associations, etc.).

Thanks to this boost, some companies are encouraged to exploit such services, although incipient, they have to

establish the basis for a tourist development that presents a great growth potential and a high attractiveness for the

tourists.

17

Gastronomy Pole

The region of Ribera del Xúquer offers a wide range of alimentary products, such as popular cuisine that is

characterized inside the Mediterranean diet. Following are presented those resources sensible of tourist use divided

into 4 sections are: local food, agricultural products, manufactured products and services related to food and the

previous resources.


Paella (different types) Ribera de Xúquer

Arròs al forn (baked rice) Ribera de Xúquer

Arròs amb fesols i naps Ribera de Xúquer

Arròs a banda Ribera de Xúquer

All i pebre Ribera de Xúquer (E)

Arnadí

Local gastronomy

Ribera de Xúquer (SE)

Orange Ribera de Xúquer

Rice Algemesí

Kaki Ribera de Xúquer (SW)

Vegetables

Farm Products

Ribera de Xúquer

Wine Turís

Olive Oil Turís

Honey

Manufactured Products

Montserrat and Montroy

Orange’s Route Carcaixent

Agroitinerari (Farm Route) Gastronomical services

Ribera de Xúquer

We find different agents involved in the creation, the management, and dissemination of the products previously

mentioned, among which we highlight the farmers association ( both at local and regional level), the chambers of

commerce, trade associations, associations of producers, guarantee of origin ( Kaki of Ribera Alta, Valencian wines,

rice of Valencia), etc.

In conclusion, manufacturing companies and farmers could be involved in activities promoting the Food and Wine

Pole either individually or jointly.

Festival and planned event Pole

On the other hand, scheduled events are the most important around the popular gastronomy of the region, with the

exception of the some specialists in chamber music or keep on going with the theme of traditional bullfighting theme.

The following are key resources that could be incorporated into a pole with a specific weight in the region.


Fallas Ribera de Xúquer

Holy week Ribera de Xúquer

Procession of la Mare de Déu de la Salut

Algemesí

Bonfires of Sant Antoni

Festivals

Ribera de Xúquer

18

Gastronomic Fair L’Alcúdia

FIVAMEL (Honey Fair) Montroy

Bullfighting Fair Algemesí

International web of Chamber music

Planned Events

Montserrat

In this case, the range of possibilities of collaborations and agreements with various skateholders is materialized with

the trade associations, cultural association, public administration, tourist agents, etc. The linking of these mentioned

resources associated to a more narrow form if it is possible, the scheduled events and festivities with the pole of

gastronomy.

Monumental Heritage Pole

In the Ribera del Xúquer we can find a large representation of different types of architectural heritage: the religious

monuments as churches, mosteries and hermitages, civic monuments, as castles, towers, palaces and bridges.

Iberians, Romans, Visigoths, Arabs and recent conquests by Catalan-Aragonese people who left their mark on the local

cultural heritage, materialized in the the monuments of the region.


Monastery of “la Murta” Alzira

Circuito amurallado Alzira Alzira

Town council Hall Alzira

Santuario Virgen del Lluch Alzira

Ermita de Sant Roc de Ternils Carcaixent

Monastery of “Aigües Vives” Carcaixent

Ermita de Sant Bernat


Carlet

Batería Napoleónica Gavarda

Torre de la Plaza Benifaió

Almacén de Ribera Carcaixent

Palacio de los Condes de Orgaz

Civil architecture

Sumacàrcer

Villa Romana L’Ènova

Cantera Romana

Archeological Monuments

L’Ènova The collaboration between the different cultural agents who are involved in the territory and those of tourist nature,

has become one of the main pillars of the consolidation of the cultural tourism in the region, which is currently being

in an incipient phase after the creations of municipal and regional organisms of tourist nature.

19

4 THE CULTURAL DISTRICT: BEST PRACTICE: creation of a regional patronage of

tourism.

General Description

Riberaturisme is an organism of public-private nature, created by the Consortium of the Ribera, whose aim is to

ensure that the tourist development o the Ribera is done in a planned and sustained way. The organisation is part of

the Consortium of Ribera, a regional consortium that brings together, by incorporating the Mancomunitat of Ribera

Alta and Mancomunitat Ribera Baixa, the joined management of the historic region in La Ribera (de Xúquer).

The concern about the development of the tourist activity in the region, the research of it for the economic

diversification in the interior municipalities and the consolidation of the coastal areas, motivated the creation of the

Regional tourist agency of the Ribera.

For its establishment, several studies on tourist development were taken as a reference, which are detailed as follow:

>>>> Comparative study of tourist indicators for the implementation of the Advisory and Tourist cooperation

Agency in the region of Ribera Baixa conducted by the tourism department of the Mancomunitat de la

Ribera Baixa (2002).

>>>> Strategic plan of Turism. Cullera (2005)

>>>> Design of Tourist Product of Carcaixent (2003).

>>>> Study and evaluation of tourist potentialities and action proposals for tourism development of the region of

Ribera Alta. Elaboration of a tourist planning (2005).

During the accounting period of 2009, the creation of a independent organism of the consortium for the tourist

managemem was materialized: It was “Riberaturisme”.

The main function of the entity is the revitalization and management of the tourist activities in the Ribera Alta. For

that reason, it boosts the aplication of new methodologies and planification criteria, management and promotion of

the tourist products of the region from an integral perspective and taking the tourist development not as an end, but

as an activity of regional economy.

Today, the gastronomy is emerging as the main tourtist product for the mentioned development.

Management

The management of Riberaturisme is based on the shared responsability and the public-private financing. With both

assumptions a process of participation and involvement in tourist activities is achieved. This process is necessary and

essential for the development and planning. The entities forming the regional patronage of tourism are the following:

> Mancomunitat de la Ribera Alta

> Mancomunitat de la Ribera Baixa

> Cámara Oficial de Comercio de Valencia

> Confederación Empresarial Valenciana (CEV)

> Federación de Agrupaciones Locales de Comercio, Industria y Servicios de la Ribera (FEDALCIS)

> Asociación Empresarial de Hostelería de Cullera y su Comarca (AEHC)

> Asociación Empresarial de Alzira (AEA)

The presence of the entrepreneurs is materialized through directive counseling, integrated by:

> 5 representatives elected by the Consortium of La Ribera on a proposal of the Mancomunities, those who will

be elected among all the members of them. The presidents of the mancomunities of Ribera Alta and Ribera

Baixa will take part, as ex_officio member into the total number. The rest of the representatives of the

Mancomunities are allocated as follows:

o Mancommunity whose president holds the chairmanship of the Riberaturisme: a representant

o Mancommunity whose vicepresident holds the chairmanship of the Riberaturisme: two

representants

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PRESIDENCY

ROSA SEBASTIÀ

MANAGEMENT

SERGI MACHÍ

DIRECTION

GRACIELA OLIVERT

TECHNICAL DEPARTMENT

TOURIST TECHNICIAN

GRACIELA OLIVERT

TOURIST TECHNICIAN

MERXE HERNÁNDEZ

ADMINISTRATIVE

GLORIA GARCÍA

TOURIST TECHNICIAN

ANTONI HUGUET

> 1 representative of each of the following entities: Valencian Business Confederation, Bussines Association of

Alzira, Association of Hotel management and tourism entrepreneurs of Cullera and Ribera Baixa, Industy and

Navegation department of Valencia, Federation of local association of commerce, Industry and services of the

Riberas, designated by them.

A chart of the agency is attached:

Objectives

The Riberaturisme activity is focused on three main objectives which main goal is, as previously we have stated, the

economic diversification of the region through the tourism:

> Configuration of a proper product based on the gastronomy, a common element of all the Ribera, reinforced

by the culture, nature and ethnology.

> Strategic management of the tourism.

> Specialization of the tourist destination

Last actions

Here are some of the main activities carried out by the managing entity of tourism:

> Strategic plan of the Ribera Alta

> Communicative actions (regional magazines, publications CV-newsletter, meetings of the Department of

Tourism and the council of Valencia for activating agreements and cooperation mechanisms, etc. These

actions are oriented to the creation of the tourist attractors and its dissemination, necessary for the creation

of a basis on which sustain the tourist activities.

> Benchmarking: visit to the Garrotxa (Girona), Historic Park of Navia ( Asturias), and the Cider county (

Asturias), to make real comparisons with regions with similar mechanisms and management sectors. The aim

was the demonstration effect fo the assistants.

> Merchandising and attendance to fairs (focused on the Gastromomy spreading mainly).

21

> New actions: signs of tourist resources, creation of audivisual materials, interpretation spaces as the “ Molí

de Monsalve”, etc.

> Training courses for tourist agents in the region:

Name Objective Addressed to: Date

Cultural heritage of the

Ribera del Xúquer:

empowerment and use of

tourist routes.

Specific training for the

exploitation of the cultural

itineraries in the Ribera del

Xúquer.

Unemployed people with a

professional profile as local

guides, techinicians in

charge of tourism, ADTs,

ADLs and entrepreneurs.

From the

10th to 19th

of February

2010

The local tourism

management of Ribera de

Xuquer.

Improve the training of tourist

technicians to the

enhancement of resources

from a tourist strategy of the

Ribera del Xúquer.

ADTs, ADLs and social agents

of the tourist section.

2nd, 3rd, 4th

y 5th

of March in

2010.

The rice cooking. Know the different techniques

for cooking rice to improve

the quality of the cuisine.

Professionals of the hotels

and restaurants sector.

26th and

27th of April

in 2010.

Tourist promotion of Ribera

del Xúquer through social

networks.

Improve the ability of the

technicians and managers to

carry out the tourist

promotion through the use of

social networks.

ADLs, ADTs, managers,

agents of tourist activities

and tourist businesses.

10th and

11th of May

in 2010.

22

5 PROMOTING CULTURAL INITIATIVES IN LA RIBERA The Marketing Mix of Riberaturisme is divided into the basic document of the application to the Tourist

competitiveness plan of the ministry of industry, tourism and comerce, established in 2009.

Its main conclusions about marketing were:

> To develop a product with an experiential character.

> To encourage the tourist promotion with creative means and reduced costs.

> To focus the comercial distribution of the product/ tourist products based on the specificity of each

market.

> To develop initiatives which allow the loyalty of tourists for long-term period.

Refering to the assistance to the professionals fairs, Riberaturisme takes part in the Tourist Fair TCV which is held in

Valencia during the last weekend of February each year with the expectation of creating contacts between different

agencies / tour operators specialized in the economic exploitation of the gastronomic resources of a destination.

There are also different awareness campaigns to promote the public participation in decisions of interest, by

attending local fairs in the region as Agroguadassuar, Fira d´Algemesí, etc.

All these actions and assumptions have been based on the study produced in 2010, from which the following

conclusions have been drawn to the specific demand segments which our tourist product is address to. In this way,

the characterization of the potential tourist for our region is summarized in the following table:

This tourist segment together with its main characteristics will be reviewed depending on the expected and obtained

results, as well as the continuous turbulences of the market and the behavior changes and tastes of the consumer.

Furthermore, Communicative campaigns will be oriented to maintain the destination demand by the quality and

sustainability of tourist activities, so that landscapes and resources are mantained in a condition able to ensure the

tourist experience which adds value to the tourist.

It is not intended to obtain high scores of a number of visits but the average daily tourist expenditure, real

sustenance of tourism in any destination. The study of tourist demand will be improved through a future tourist

observatory which will maintain and update the knowledge mentioned before.

Once the main characteristics of tourists refering to the cultural motivations, behavior in the destination,

expectations and sociodemographic profile are stablished, They continued with the configuration of the tourist

product made for the demand and not looking for a demand of a product made from any other point of view, that

does not correspond to this one.

CHARACTERISTICS OF THE TOURIST MARKET IN LA RIBERA ALTA

Region

Marital

status Duration Age Studies

Valencian

Community

Madrid

Cast. La Mancha

Couples (married)

Single

Weekends.

Bank holidays

Holidays

(no summer)

25 - 54 years

55 - 64 years

2º Grado: FP, Bachillerato,

BUP, COU, PREU.

3º Grado: Diplomados y

licenciados superiores.

23

6 SOURCES

• Valencian tourist agency. Tourism department. Generalitat Valenciana.

• Town hall of Alcudia.

• Town hall of Alzira. www.alzira.es

• Town hall of Antella. www.antella.es

• Town hall of Gavard. www.gavarda.es

• Valencia chamber of comerce www.camaravalencia.com

• INE, online statistics www.ine.es

• IVE, online statistics www.pegv.es

• Valencian federation of municipalities and provinces. www.fvmp.es

• Valencian museum of the festivity (Algemesí). www.museuvalenciadelafesta.com

• Tourist competitive plan 2009. Riberaturisme.

• Regional patronage of Tourism “València Terra i Mar”. Diputació de València. http://www.valenciaterraimar.org/

• Tourism Carcaixent. Town hall Carcaixent. www.turismecarcaixent.es

1

CHORD

Cultural Heritage: Exploiting Opportunities for Rural Development


Municipality of San Severino Lucano

2

Table of Contents

Pg.

1. The Territory of the Pollino National Park 3

2. SWOT analysis of the Pollino National Park 5

3. Cultural heritage in the Pollino National Park 8

3.1 Archaeological, Architectural and Nature itineraries (historic sites and

monuments, archaeological sites, villages, areas of natural and scenic interest,

and museums).

9

A) Archaeological itinerary 9

B) Architectural itinerary: the castles 12

C) Nature itineraries

14

3.2 Traditional food products: Wine and food itineraries 16

4. Mediterranean areas involved in the project: cultural tourism themes 20

3

1. The Territory of the Pollino National Park

The area of the Lucania Region side of the Pollino National Park covers a territory

of 98,000 hectares in the province of Potenza and includes 24 municipalities.

It has a very rough morphology, with altitudes approximately ranging from

300/400m above sea level near the valley floors of the western and eastern side,

to 2267m above sea level of the highest peak in the park: Serra Dolcedorme. This

also means a wide variety of natural environments. In many cases, this diversity is

even evident to the less attentive observer: for example in places where the soil

reaches the greatest slopes (western side with an average slope of more than

45%) where, within a few km, it goes from the Mediterranean scrub to deciduous

xerophilous forests and then to the beech and loricate pines, typical of the higher

altitudes and mountain environments.

The Valleys

• All the valleys converge to the Sinni Valley, which up north bounds the

whole Pollino Massif, although not being an integral part. The River Sinni, in

fact, rises farther west, on the Mount Sirino and continues its course lapping

Episcopia, Fardella, passing between Chiaromonte and Francavilla sul Sinni

to stop its flow in the artificial storage of the Mount Cutugno and then

proceed to the eastern boundary of the Park at Valsinni where the Isabella

Morra’s castle overlooks the river.

• The Valley of the River Serrapotamo is parallel to the Valley of the River

Sinni and reaches out from the Mount Alpi to Senise where it flows into the

river Sinni. The other territories included in this valley are those of Teana,

Calvera, Carbone, Fardella and Castronuovo di Sant’Andrea, which are

marked by the tributary streams that run through the existing hill areas

alternating with a thick oak forest. This rural landscape is alternated with

ravine formations. The highest part of the valley is the Forest Vaccarizzo of

great botanical value for its countless species of vegetation.

• The Valley of the River Frido, covered with forests and ploughed through

by the River Frido that originates among the loricate pine trees of Serra delle

Ciavole at 1950 m, is one of the most picturesque valleys of the Pollino

National Park which is its heart. San Severino Lucano is the most relevant

town located in a beautifully prominent position. In perfect harmony with its

surroundings are the hamlets: Mezzana, a typical mountain village, starting

4

point of excursions in the heart of the park to the highest peaks of the

Massif; Cropani, the edge of the great and fairy-tale Magnano Wood, where

the waters of the River Frido flow together with the waters of the River

Peschiera; Villaneto and Mancini dedicated to the agriculture and sheep

farming, and also Varco dipped into the poplars of Conocchielle and Voscari

Woods. The hamlets are situated at the foot of the Mount Madonna di Pollino

which houses the Sanctuary of the Madonna del Pollino, a pilgrimage

destination for all the communities of the Park.

• The Valley of the River Sarmento extends to the east of the Pollino

Massif; it rises from the beech and silver fir forests in the northern slope of

Serra di Crispo; a few miles before San Costantino Albanese it stretches

down to the Mediterranean forests of San Giorgio Lucano, Noepoli and

Cersosimo. This valley is marked out by unique cultural identities. The small

communities of San Paolo and San Costantino Albanese are Arbereshe, that

is Italo-Albanian communities. In 1532/1534 the Albanians of the town of

Korone, threatened by the Turks, left the country to land in Italy, heading

to the regions of Apulia, Lucania and Calabria, repopulating or founding new

communities. At present, after five centuries, the Albanian language is

spoken, the customs and the Greek-Byzantine religious rituals are kept. The

town of Terranova di Pollino is located at 926 m above sea level, the highest

among the neighbours, called the "town of the reed-pipes" for its old musical

tradition. The picturesque hamlet Casa del Conte is the starting point for

excursions to the highest peaks of the Massif (Serra di Crispo, Serra delle

Ciavole, Serra Dolcedorme, Monte Pollino).

• The Valley of the River Mercure includes the territories of the towns of

Rotonda, Viggianello, Castelluccio Inferiore and Castelluccio Superiore. In

ancient times, there was a vast lake inhabited by large mammals, such as

the elephans anticuus italicus and the hippopotamus anticuus italicus.

After several archaeological excavations the skeletons of these ancient

animals have been discovered, which are preserved in the Natural History

Museum of the Mercure in Rotonda.

5

2. SWOT analysis of the Pollino National Park

For the Pollino National Park, where the Leader town of the park, San Severino

Lucano is situated, tourism is one of the key policies for economic development

and has been the main focus of planning tools for both the 2000-2006 and 2007-

2013 planning cycles. Pollino National Park’s major strengths are its wealth of

outstanding natural and cultural resources as well as its vast heritage of museums

and historic and archaeological sites. In addition, there are enormous untapped

opportunities for tourism, where marketable tourism resources are to a large

extent still underdeveloped.

The Pollino National park’s weaknesses are, in contrast, the strong seasonality of

tourist demand and the high concentration of tourist arrivals in coastal areas

around Maratea and Metaponto.

In this scenario, the inland areas of the Basilicata Region, and consequently the

Pollino National Park, should be considered as a strategic resource for regional

tourism. These areas can relieve the impact of tourism on major coastal resorts

and encourage harmonious tourism development in inland areas.

Actions have already been put in place to promote tourism in these parts of the

region and to position them on domestic and international markets as quality

destinations for culinary, eco- and cultural tourists. Visitors can enjoy the

local resources (culture, environment, food and wine) by utilizing accommodation

providers that are strongly embedded in the area, such as farmhouses, bed &

breakfasts and all other types of non-hotel establishments.

The SWOT analysis clearly shows that across the board the Pollino National Park

has major opportunities for tourism development, particularly in the

“culture” and “nature” segments of the market.

However, these opportunities are offset by a number of grey areas. Specific actions

will need to be implemented in order to eliminate structural divides, thereby

strengthening the area’s ability to exploit opportunities associated with tourism

development, and at the same time counteract the threats inherent in the

competitive scenario.

The following two tables summarize the results of the SWOT analysis of the Pollino

National Park. The first table lists the area’s strengths and weaknesses in relation

to the cultural tourism market. The second table describes external factors that

could either positively (opportunities) or negatively (threats) affect the

reinforcement of the area’s competitive positioning.

6

Table 1 SWOT analysis summary


• High quality environmental, historic, cultural, archaeological and religious resources that can be promoted to foster tourism development



• Poorly trained business owners and staff in terms of tourism


• Limited size and undercapitalization of most businesses

• Population mainly concentrated in towns and villages with distinctive historic centres of major cultural interest

• Inadequate infrastructures and services for citizens and businesses

• Unspoilt urban, architectural and environmental landscapes

• Few inbound tourism operators

• Vast undeveloped areas • Poor integration between the food

and wine sector and tourist services

• Reasonable supply of manpower

• Low population density

• Inadequate local transport structures and infrastructures, particularly railways, with almost no intermodal facilities


• Proximity to well-developed tourist areas and possibility of generating indirect tourism

• Growth in the demand for rural, cultural, and food and wine tourism

• Increased competition from other areas in Italy

• Increasing appeal of minor tourist destinations as an alternative to large metropolitan areas

• Creation of tourism-related businesses in the commercial and service industries

• Low environmental impact of tourism development

• High standards of services offered by other strongly positioned areas in Italy

7

• ICT technologies allowing for considerable improvements in information access in terms of time, cost and reliability

• Tendency towards the regeneration and preservation of historic centres


8

3. Cultural Heritage in the Pollino National Park

The Pollino National Park has a rich and varied heritage. Situated in inland

Basilicata, visitors to the area can enjoy picturesque scenery, areas of unspoilt

natural beauty, and numerous sites of historic and artistic interest.

The area’s wealth of tourism resources is a result of the fact that the area has been

inhabited since prehistoric times. Traces of the different civilizations that ruled over

the area are often still visible in monuments and buildings. Other resources adding

to the area’s cultural heritage include the local customs and traditions.

Over time, traditional food products have come to the fore and gained visibility.

Thanks to their high quality and distinctive character, many have been awarded

official status both nationally and at EU level.

The area’s assets can be summarized as follows:

Archaeological itinerary (includes the archaeological sites and the museums);

• Architectural tour: the castles;

• Nature itineraries (includes sites of natural and scenic interest);

• Traditional food.

Some of the main tourist resources making up the vast heritage of the Pollino

National Park have been identified. These resources cover a wide range of themes

strongly associated with cultural tourism and are illustrated in the following sub-

sections.

Sub-section 3.1 describes Archaeological itinerary, Architectural tour and Nature

itineraries, i.e historic sites and monuments, archaeological sites, villages, areas of

natural and scenic interest, and museums. These resources are identified in their

area, or in the town where are situated. Sub-section 3.2 describes the Traditional

food products: Wine and food itineraries.

9

3.1 Archaeological itinerary, Architectural tour e Nature itineraries (Artistic, natural, historic and archaeological resources in the Pollino National Park)

A) ARCHAEOLOGICAL ITINERARY

• T o w n o f L A T R O N I C O

• The archaeological site

The Caves of Latronico are a cornerstone for the knowledge of the prehistory in

Southern Italy. There are four caves, that the specialists call "L1 the big cave, L2,

L3, L4. Explorations began at the beginning of the XX century by the Director of

the Provincial Museum of Potenza, Vittorio Di Cicco, and Ugo Rellini, a prominent

paleethnologist of that period.

Their researches, conducted with excavations aimed only at recovering "good

material", established that it was a place of worship linked to the sulphurous

waters. The researches were then neglected, the provincial road no.57 had

demolished part of the caves.

The systematic excavations, carried out with a new method called "strategic",

restarted between the '70s and '90s, by the Superintendence and the University of

Pisa. It was possible to establish that the cavities had been inhabited since the

Mesolithic period (8000 B.C.) and were abandoned after 1200 B.C. (Aeneolithic).

The complex is visible from the district of Calda. The territory of Latronico is

reoccupied during the Iron Age, between the VII and V centuries, by indigenous

groups of Aenotria descent (an old name of Italy meaning wine-producing land)

practicing agriculture and stock raising, settling in the vast area of Colle dei Greci.

The researches have highlighted some areas of larger necropolis dating from the V

century, a sign of population growth. For now, no trace of settlement, owing to the

preliminary character of the research. The findings are partly kept in the Museum

of Policoro and partly in the Civic Museum of Latronico. A fossil fish dating back 30

million years ago is displayed in the site of Solarino Iannazzo.

• The museums:

The Civic Archaeological Museum, opened in 1996, consists of four rooms, of

which two are for exhibitions. After the entrance, in the room on the left are

exposed the finds brought to light during the excavations of the caves: pottery,

bones, lithic industry, tools made of flint. The exhibition is accompanied by

10

precise and thorough captions, explanatory boards and pictures. The room on

the right exhibits finds from the necropolis of Colle dei Greci; in a display

window there is a restored skeleton with the findings as presented at the time

of discovery. Explanatory panels and pictures contextualize the exhibits. The

same building has two rooms dedicated to the peasant culture.

• T o w n o f C H I A R O M O N T E


The presence of human groups in this site has been demonstrated by rich

necropolis scattered in various areas of the town: Serrone, Tuvolo, Spirito Santo,

San Pasquale and Sotto la Croce. The graves show that the area has been visited

regularly, since IX–VIII centuries BC by indigenous groups of Aenotri. Until the I

century BC the presences are continuous: the objects of the graves show that the

natives suffered the influence of the Greeks, the Lucani, the Romans, and then the

Middle Age came. Population increases and decreases are noted, there is also

evidence of trade relations with the Etruscans. In addition to the necropolis, it was

brought to light a sacred area dedicated to a goddess, still under study, therefore

not open to the public. Residential areas have been identified, but no excavation

has yet brought them to light.

The findings relating to the areas of the necropolis and to the sacred area can be

found at the Museo della Sirtide di Policoro: some of them are displayed, but others

are on display in various cities across Europe and beyond, and still others are being

restored.

• The museums

The Antiquarium that is about to be realized in Chiaromonte will include an

exhibition on the anthropological aspects of an Aenotrian population of the Valley

of the River Sinni.

A map of the finds will be displayed, some images of the settlements and

necropolis, aerial photographs showing traces of land use, display of a burial found

in Chiaromonte. In addition, the museum will exhibit several osteological

showcases that will allow to analyze and reconstruct the living conditions of the

populations of the necropolis.

11

• T o w n o f S E N I S E


This town has never been the object of any excavation, the archaeological findings

referable to Senise and its territory are few, occasional and out of context. Many

finds have been recovered after having been stolen, therefore also the uncertainty

about the exact place of origin makes it difficult to reconstruct the stages of life in

the area. Some finds that can be dated back to the V millennium and the XII

century BC show that the first inhabitations date back to Prehistory. Other findings

were recovered dating back to the V century BC, however out of context.

The museums

The little Antiquarium exposes various material, the result of sporadic recoveries.

Almost everything can be dated back to the IV-III century BC, some material from

VIII to VI centuries BC, of either local production, or coming from the Greek

colonies. However, the precariousness of context, does not allow any

archaeological interpretation.

• T o w n o f N O E P O L I


The archaeological research in the territory of Noepoli has addressed a situation

common to most of the towns in the valley of the River Sinni. Unfortunately, the

discoveries of the research have not been published. It is known, however, that

between the IX and V centuries BC groups belonging to Aenotria populations lived

there. Excavations established that the first communities had already allocated

from IX -VII century BC, a period to which some burials can be attributed. Life

goes on even in the centuries to come: the tombs of the VII, VI and V centuries BC

show the progressive evolution of the indigenous groups. The finds from the tombs

are located at the Museo Nazionale della Sirtide but are not on display.

In Noepoli were also brought to light traces of the corresponding inhabited centre,

situated in the upper part of the town.

• T o w n o f C E R S O S I M O


The archaeological researches have found that this centre is an ancient town. In

fact, on top of the mount "Castello" there is a plateau sloping towards the west on

which the ancient settlement was located, about 1 km away from the village.

Around this town, stood an imposing city wall for a perimeter of 930 m, the

12

remains of the town are visible along its route, particularly on the South East and

South-West sides. The fortification is made up of large rectangular blocks, well

machined and square, arranged in regular rows: a technique similar to the Greek

one. Researchers date back this fortification to the VI century BC, a period in which

such building methods were used in other centres as a result of the trade

relationships among the Greek colonies: Serra di Vaglio, Tricarico, Pomarico;

Torretta di Pietragalla, Roccanova.

• The Museums

The local council, in collaboration with the Archaeological Superintendence of the

Basilicata Region, is building a Multimedia Didactic Museum and an Archaeological

Park. The Area intended for this purpose is situated in the upper part of the village,

and consists of a two floor building, where the ground floor will host an exhibition

of ancient costumes and activities of Cersosimo, and a model of the archaeological

site, while on the first floor it will be installed a multimedia station for sensory

activity with three programmable channels, made of an audiovisual product with

animated drawings lasting about 15 minutes, on topics agreed with the experts of

the Archaeological Superintendence of Basilicata. The building will house the

exhibition of archaeological finds produced in copy such as: vases and various

objects to be allocated in suitable showcases; two models of warriors with objects

reproduction; horse and knight with relating ornaments and armours; forex panels

for illustration and the history of the archaeological site.

Some statues will be placed near the access staircase at a height of about 2 meters

representing the Goddess Athena, the Warrior on horseback, and the Lady who

welcomes him. These statues are also the subject of the screenplay which will be

part of the multimedia installation.

B) ARCHITECTURAL TOUR: THE CASTLES

The Isabella Morra’s Castle

It was Benedetto Croce to throw light on the story of Isabella Morra and Diego

Sandoval de Castro, the lovers, who through their poignant and dramatic story

brought to the limelight the castle of Favale in the territory of Valsinni.

The feud was ruled by the Sanseverino, princes of Salerno, a family with whom the

Morra family boosted a common Norman origin. The first feudal lord of Favale was

Antonio Morra, whose son, marrying Luisa Brancaccio, generated, seven brothers,

13

and the little Isabella. Isabella, assiduous reader of poets, great dreamer of glory,

hemmed in among rude people, in that wild place, the gloomy castle that

frightened her: the large rooms were cold and mute, especially after her father and

her beloved brother Scipione went into exile in France. In the woods surrounding

the castle, the maiden had to live lonely for several months, while her brothers

went, like all the gentlemen of the time, between hunts and banquets. From the

castle you could see the peak of Mount Favale, and Isabella, however, attempted

to flee because of her Petrarchian character. She fell in love with the fascinating

Diego Sandoval de Castro, with whom she undertook an uninterrupted

correspondence.

In her room, during a night in 1546, the barbarian brothers, who had known the

intentions of their sister, and especially of Sandoval, swoop over the unhappy

Isabella and furious, with blows of a dagger, put an end to her miserable days.

• The Castle of Episcopia

Built on a high rocky outcrop, the castle of Episcopia dominates the town and the

valley below. The original building, probably of Longobard era, rather than a real

manor house, it must have been a fortified abode which housed the militia and the

stables. Saracens, Byzantines, Normans, then Swabians and Angevins expanded,

modified and reused the previous structures. The various layers are still legible on

the existing facades. The castle has two opposite towers, different in age and type,

and was equipped with a drawbridge that made the access difficult.

Popular imagination has created stories and legends around the castle.

In its shadow, the population has suffered harassments and abuses of power, they

still remember the use of the "ius prime noctis" (or the right of the first night) and

that of corvée, namely the obligation to work for a few days a week free for the

Marquis. However, it has also been cause for security and defence over the

centuries, as during the brigandage when it was allowed that many families could

take refuge in it.

• The Castle of Lauria

This Castle called "Ruggiero", named after the famous admiral of Aragon, son of

Riccardo di Lauria (Richard of Lauria), Grand Executioner of the Kingdom and uncle

of Manfredi of Swabia, dates back to the XIII century. The few remaining

structures do not allow a precise reconstruction of the complex, which, however,

must have had large dimensions: the pointed arch windows and the type of walls

would suggest a Norman attendance. With an octagonal plant, and external walls

14

of considerable size, perhaps the building was developed on three floors and had

flanking towers of which there is still the trace. The only access was on the eastern

side: there are still a few traces of a very steep staircase and the main entrance is

still visible, based on solid rock. The walls are traditional, made of local stone. The

castle belonged also to to the Sanseverino family and the Dukes of Candia. A

legend says that the feudatories gave hospitality to attractive maidens which were

taught the art of love and espionage. The maidens were sent to the gentlemen who

requested them. There are, however, no references of this traffic. The castle was

also the centre of resistance to attacks by the French of the General Massena, who,

in 1806, severely punished Lauria that had arisen against the Transalpines.

C) NATURE ITINERARIES

• Torrent Peschiera – Magnano Woods (Town of San Severino Lucano)

The path climbs up into the woods along the left bank of the Torrent Peschiera,

where live the frog of the Apennines, the river crab, the Spectacled Salamander

(Salamandrina terdigitata) and the otter, sign of the purity of the water. The route,

3.5 km long, starts near the junction with the road that leads to the refuge-

restaurant Bosco Magnano, near a stone fountain, at the confluence of the River

Frido and the Torrent Peschiera. Description: the remains of a small ditch are to be

followed, used in the past to channel the waters that moved the mill Fasanelli and

the path gradually rises in the shadow of the forest of alder, willow trees and

hawthorn bushes. After a stretch at high altitude, the trail drops back almost to

touch the river bed where the maples grow, passes through a beech forest and

over a tributary of the Torrent Peschiera on a wooden footbridge. At a clearing the

bucolic environment suggests a pause (table and benches). It leaves the dirt road

on your right direct to Taverna Magnano and the path continues on the left towards

Bosco Magnano (always the torrent on the left), it passes over another stream

(Table trail Path Italia) and continues straight on the dirt road until you reach an

area equipped with games and two log cabins. Continuing along the dirt road you

come to the wildlife fence (former wildlife enclosure of the deer), where deer are

part of a project which saw the reintroduction of this ungulate in the Park.

• Belvedere di Malevento (Town of Viggianello)

A 3.5 km walk, ideal also for families with children, able to show hikers beautiful

landscapes in the heart of the National Park. Description: from Piano Ruggio a dirt

15

path goes through the plateau - so wide as to show the historic refuge De Gasperi,

really small - and then enters the beech forest where the surprising "Beech of the

Seven Sisters" is the "patriarch" of this beautiful forest. The path, left the gloom of

the beech forest, reserves to hikers the charming viewpoint of Malevento,

overlooking the steep walls of Timpone that allows the view of the Plane of

Castrovillari and the mountains of Orsomarso. From the viewpoint are observable

splendid specimens of loricate pine trees clinging to the rock.

• Madonna del Pollino (Town of San Severino Lucano)

The route is an ancient votive path that climbs at high altitude to the Sanctuary of

the Madonna del Pollino, and is still today used in the month of June on the Feast

of Our Lady of the Pollino. Initially indicated as the Path of the Pilgrim, it starts

from the provincial road no.102, in the site Mezzana Salice, opposite the Mill

Jannarelli. It goes up to meet the provincial road several times to cross it and

continue along the slope of the rocky ridge on which stands the Sanctuary. Going

on, the path becomes paved and passes through the hamlet Mezzana Frido, before

becoming dirt road until it reaches the road of the Sanctuary near a pedestal where

the statue of the Madonna stops during the procession. The path follows the road

for a short stretch, at the crossroad goes up on the left and runs along the right

side of the road. Then it comes to the hamlet Fornace where the trail properly

called Madonna del Pollino begins. From Plane Fornace, reported on the board of

the park, crossing a ditch, the trail arrives at hamlet Albaneto and starts the

crossing of Fosso Jannace up to the Plane of the Cerro. It bends to the right,

slightly downhill, to fall back again into the forest and return to the path until this

goes down, then begins to climb towards the Passage of Pollino. This is a fracture

of the mountain that is also a point overlooking the valley of the River Frido. You

go back and resume again the path that goes right up to the ridge to reach out,

continuing up to the Sanctuary.

• Sentiero Bosco Vaccarizzo (Town of Carbone)

Arrived by car near the Forest Refuge in Carbone, drive along a dirt road that goes

back to the west into the woods. On the left, a path leads us to the watershed

between the valley of Fiumitello and that of Serrapotamo: here begins the most

beautiful and scenic part of the route. The trail along the watershed ridge, skirting

the western edge of the Wood Vaccarizzo, the landscape, spacious and bright,

16

opens up to the valley of Fiumitello up to the Mount Alpi, which rises to the north

before tackling the final ascent which leads us to the scenic summit of Serra La

Spina, at the altitude of 1274 m, the highest of the entire route. From here the

view is superb: it dominates the underlying Wood Vaccarizzo and the view sweeps

to the peaks of the Massif Pollino, still covered with snow in the spring. We now go

down from the summit, still continuing along the ridge, to the next saddle where

the path then bends right and in a few meters we reach the road; a little further on

we encounter a small stone fountain with fresh water, perfect for cooling down.

The route now follows the road until it returns to the Forest Refuge.

3.2 TRADITIONAL FOOD PRODUCTS: WINE AND FOOD ITINERARIES

• The Lucanica sausage

The Lucanica sausage, or more simply Lucanica, is made of selected meats from

locally raised pigs fed with natural products. Like all the handmade productions, it

is difficult to legitimate it with a definite recipe, considering that it can be found in

various versions according to the origin. It is normally prepared using first choice

meats, specifically shoulder and clippings of cup, cleansed of nerves, tendons and

cartilage. The dough is enriched with fennel seeds and a percentage of red chilli

powder. Stuffed in natural pork bowel is left to settle for a whole night and then

the next morning, is hung out to dry for 15-20 days. Typically U-shaped, it has a

slightly spicy taste and a smell of discrete intensity. The Lucanica sausage is

produced especially in Chiaromonte, Castronuovo S. Andrea and Senise.

• The soppressata (brawn) of the Lucania Region

It has ancient roots especially in the district of Lagonegro where it has been

produced for almost three centuries. Of limited production, made of pork meat

from local pigs traditionally raised and fed naturally. Only the finest meats of the

animal are used, such as the heart of the thighs or the central portion of the loin

which, when cubed by knife or special dies, are mixed with a 6-7% of fat also

reduced to small pieces. It must be added, salt, peppercorns and paprika powder.

Reached the right consistency, the mixture is stuffed into natural bowels and the

cured salami so obtained is placed in a wicker basket for a couple of days to rest.

After an initial drying followed by pressing, it stays for a month or more in an

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environment suited to drying. At the time of sale it weighs about 250 gr. and has a

fragrant spicy aroma and a mild taste. The brawn is especially produced in

Chiaromonte, Castronuovo S. Andrea, Senise.

• Paddaccio

Paddaccio is especially produced in Rotonda, Viggianello and Terranova di Pollino.

The name comes from the spherical shape (Padda: ball). It’s a goat and sheep

cheese: the milk (mainly sheep) comes from animals raised on pasture, and

coagulated with goat or lamb curd obtained directly in the farm. It is to be

consumed fresh and has an ivory colour tending to greyish, slightly greasy to the

touch, the palate is soft and creamy, with nice sour notes. The Paddaccio is

produced especially in Rotonda, Viggianello and Terranova di Pollino.

• Pecorino (sheep cheese)

The cheese is produced exclusively from raw milk from animals raised on pasture,

even up to 1000 m. Fresh milk or heated to 39 degrees, is coagulated with lamb

rennet paste, depending on the dose that gives a taste more or less spicy. After

30, 35 minutes, the curd is broken into particles of the size of a grain of corn or

rice and allow to drain the mass in the forms for about fifteen minutes. At this

point we proceed to stewing and the next day, the shift in brine. The cell of

maturing will host the forms for 60-80 days, at the end of this period, the cheeses

are dry-brushed and ready for consumption.Pecorino is produced in particular in

San Paolo Albanese, Senise and Episcopia.

• Taparelle, Rascatielli, Fusilli e Mischiglio (handmade pasta)

The unique culinary heritage of the area is also expressed in this handcraft which

brings back the recipes of the homemade pasta using more types of flour (of

cereals but also pulses) and tools (irons, canes, stems of shrubs). Among the

formats still practiced it is worthy to remember the Taparelli (dragged), the

Rascatielli (Cavatelli), Fusilli, Ferrazzuoli, the wired at square section, the half

Ferretti. A kind of summa of traditional pastries is Mischiglio that is made by mixing

durum wheat semolina (or another wheat called fodder) with barley flour, beans

and chickpeas flour. It has been found a "route of Mischiglio" that holds together

the towns of Chiaromonte, Fardella, Calvera and Teana.

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• The Aubergine of Rotonda

It is small, of the size of a golden apple, at the beginning of maturation it has an

orange colour with light shades of greenish and then, at complete cycle takes on

reddish shades of greater intensity. More than an aubergine it resembles a

persimmon or a tomato, in fact, in the area is known as merlingiana or pummadora

(tomato in the local dialect). The pulp is fairly meaty, does not blacks even after

several hours after cutting: the aroma is intense, fruity. The palate is rightly spicy

with a pleasant bitter finish. It is consumed preserved in oil, vinegar, rarely freshly

picked up. It is produced exclusively in Rotonda.

• The white bean and Poverello (the poor one) of Rotonda

Typical of the Basilicata Region, and more specifically of the town of Rotonda, this

is a demanding bean: it loves the cold air, goes unwillingly under 600 m of altitude

and favours places with summer maximum temperatures around 30 degrees that

strengthen the simple sugar content in the seeds. This favours a slow, successful

ripening. It is sown in the first half of June by depositing 5 to 12 seeds in each of

the traditional "postarelle", small square caves forming tidy rows. Since are crops

creepers, the Poverello and the white bean need tutors: for this purpose chestnut

poles or special nets are generally used. Harvested by hand in two or three steps in

the months of September and October, they come to the market as fresh and

green beans for shelling, or in grain, that is dry (the seeds are oval and round

shaped, white to yellow, without no variegation).

• The Pepper of Senise (Protected Geographical Indication)

It may have a pointed shape, trunk shaped or hook shaped, is about 10, 15 cm

long and the peel is green or red. The pepper of Senise has always been grown in a

limited area, which includes, in addition to the town that gives its name, other 12

towns perched on a promontory overlooking the valley of the River Sinni and its

tributary Serropotamo. Sown between February and March and transplanted in

May, is picked up in summer (first fortnight of August). Despite some similarities

with the pepper of the Campania Region, (horn of Taurus), is distinguished by the

thin pulp (1,5,2 mm) and the low liquid content, which facilitates the drying. This

latter operation is done by placing the freshly picked peppers on sheets of cloth or

nets in the shadow of a dry and well ventilated rooms for two or three days, then

slip the stems with string finally get those necklaces called ‘serte’ to dry in the sun,

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attached to poles or railings. In order to transform the fruit into powder, it is baked

in the oven for further reducing the moisture and allow for easier milling (usually in

traditional stone mills operated by water power). The Senise pepper can be tasted

fresh, dry after being fried in plenty of olive oil (i cruschi) or ground, in

accompaniment to various dishes or in the dough of cheeses and salami. The

powder, very fine, recalls the saffron: therefore the pepper is called Zafarano, in

the local dialect.

• The Ribbed Tomato of Rotonda

Also well-known with the name of Grosso di Rotonda (the Big one of Rotonda) and

produced in this town, it is a rather vigorous plant that needs supports both to be

grown outdoors and in greenhouses. The fruits of considerable size (they can also

reach one kilo) once they ripen, have a deep red colour, a globular shape, irregular

ribs (hence the name) a fleshy pulp, sweet rather than sour, remarkably fragrant,

it contains few seeds and has many lobes near the margins. The qualities of the

Costoluto di Rotonda are appreciated especially when it is eaten raw in salads, but

good results are achievable even turning it into preserves.

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4.Mediterranean areas involved in the project: cultural tourism themes

Mediterranean areas often share the same natural potential for development as

cultural tourism destinations. This can be explained by their rich and varied

archaeological, historic, natural and culinary heritage. Ancient history is a key

theme common to Mediterranean regions, including those participating in the

CHORD Project.

These areas were inhabited in ancient times by advanced civilizations, signs of

which can still be found in a diversity of archaeological remains and artefacts.

During the centuries, Mediterranean regions were ruled over by a succession of

different peoples, the best of their predecessors’ culture and customs into their

own.

As well as being highly prized and fought over in ancient times, Mediterranean

areas, including those involved in the CHORD Project, share a favourable

geographical location in terms of accessibility, beautiful scenery, and fertile land.

The natural and scenic resources in participating areas are some of the strengths of

their tourism offering and as such need to be protected and promoted.

Signs of the foreign powers that once ruled over Mediterranean areas in the past

can also be seen in the local architecture. Towns and villages in the

Mediterranean grew and developed around their original street plan, which is often

still visible today in roads and sometimes whole neighbourhoods, offering visitors

an insight into different historical periods. Different places in each Mediterranean

area have each preserved their own unique cultural identity, and many local

traditions, customs and habits are still very much alive today. The tendency to

preserve and promote typicalities often associated with farming culture and old

religious rituals is one of the aspects common to all the areas involved in the

CHORD Project. Last but not least, food is one of the ways in which the traditions

and culture of a people are expressed. Although each Mediterranean region has its

own specialities, their culinary traditions were influenced and enriched by the

eating habits imported by the different civilizations that inhabited these lands in

past centuries.

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In conclusion, if suitably promoted and communicated the cultural heritage of all

Mediterranean areas, particularly those involved in the CHORD Project, represents

an enormous opportunity for economic and social development, especially if this

opportunity is exploited by implementing policies of quality tourism and

environmental sustainability.

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TABLE OF CONTENTS 1 SWOT analysis of the Municipality of Ceutí .....................................................3

2 Cultural resources in the Municipality of Ceutí ...............................................5

3 Cultural poles .....................................................................................................8

3.1 History and Art Pole ........................................................................................................................ 9 3.2 Traditions and Crafts Pole............................................................................................................. 10 3.3 Food & Wine Pole ......................................................................................................................... 11

4 Ceutimagina: best practice..............................................................................12

4.1 Varied offer. ................................................................................................................................... 12 4.2 Interaction...................................................................................................................................... 13 4.3 Strong mark. .................................................................................................................................. 13 4.4 Changing activities. ....................................................................................................................... 13

5 A model for promoting cultural heritage in the Municipality of Ceutí..........14

Sources...........................................................................................................................15

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1. SWOT analysis of the Municipality of Ceutí For Murcia Regional Government, tourism is one of the key policies for economic development. The objective of Tourism Director Plan for the period 2006-2012 is to promote the Region as an attractive, differentiated and quality tourism destiny through a strategy combining cost-effectiveness and environment protection. Ceutí’s major strengths are: its experience in organising cultural activities which attracts a high number of visitors, its prestige for the quality in cultural services offer as well as its proximity to big cities with a large population. In addition, apart from the interesting offer of museums, the gastronomy is outstanding. The town’s weaknesses are, in contrast, the strong seasonality of tourist demand, the poor connections with public transport and the lack of a global project that should put together the cultural offer. There is neither an integrated offer nor an integrated communication for the cultural resources. Efforts must be put into place in order to offer the public an attractive pack with interactive activities, so that the visitors stay in Ceutí for one day or two. The SWOT analysis clearly shows that across the board Ceutí has major opportunities for tourism development, particularly in the “culture” segment of the market. However, these opportunities are offset by a number of “grey areas”. Natural resources and traditional professions which are disappearing should be put into value and try to integrate them into the cultural offer, so that the people devoted to these activities may have additional incomes from tourism. The following two tables summarize the results of the SWOT analysis of the Municipality of Ceutí. The first table lists the area’s strengths and weaknesses in relation to the cultural tourism market. The second table describes external factors that could either positively (opportunities) or negatively (threats) affect the reinforcement of the area’s competitive positioning.

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• Big experience in the organisation of tourist activities which attracted a high number of visitors

• Limited financial resources

• Well connected to the motorway Murcia-Madrid • Poor connections with public transport

• Close to big cities with large population

• Good image for cultural activities

• Seasonal tourism. Too high temperature from May to September for an interior destination

• Good relationship with the media

• High level of involvement towards culture from the present governing team

• Lack of big installations where organising activities

• Good gastronomy • Low associative level in the local population

• Very active twinning committee

• Secondary school very active in European programs

• Lack of a global project that put together all the cultural offer

• Close to the seaside (less than an hour)

• Long cycle routes • Municipality of a small size


• Big number of visitors arriving to Archena Thermal Baths, only 6 kms away from Ceutí.

• Well-managed cultural hubs in less than an hour, e.g.: Cartagena Puerto de Culturas

• Set up of new rural houses in the surrounding villages

• Decreasing purchasing capacity

• Fidelity of schools with a destination adapted to them • Extinction of natural resources: “huerta”

• New airport to be built in Murcia.

• Collaboration with other tourist hubs which are not in direct competition with Ceutí to exchange good practices

• Extinction of traditional professions

• The small dimension of the city facilitates the establishment of tourist routes by foot or bike

• Organisation of international events through the twinning committee and the secondary school

• Political changes: new decision-makers with other priorities. This can imply a lack of financial resources and staff devoted to cultural initiatives

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2. Cultural resources in the Municipality of Ceutí The Municipality of Ceutí has a rich and varied cultural offer. Despite its small size Ceutí has an auditorium, which has gained prestige outside the regional frontiers thanks to its varied offer and rigorous programming, and four museums: La Conservera, a recently opened international contemporary art centre, has received in a short period of time very good critics, being recommended even in the New York Times; the Open Air Museum with sculptures and murals, some of them from famous artists, being one of the most important in Spain; Antonio Campillo Museum has the biggest collection of this Murcian sculptor; the 7 Chimneys Museum’s which is interesting as it contains a collection of machinery coming from the cannery industry. The area’s assets can be summarized as follows:

• historic sites and monuments, including churches • archaeological sites • sites of natural and scenic interest • museums • traditional food products • crafts • events and local traditions.

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Archaeological sites Type Resource Description Responsible body Archaeological site

Arabic Wall An Islamic wall made of “adobe” (sun-dried brick), which formed part of the entrance to the farmstead a thousand years ago. Since the place was adapted to visits, it holds every Christmas the traditional Nativity.

Ceutí Town Council

Museums Type Resource Description Responsible body Museums/ Art Antonio

Campillo Museum

An old fine town house, which holds a large collection of sculptures and drawings donated by this well-known Murcian artist

Ceutí Town Council

Museums/ Art La Conservera Named after the former use of the building as a cannery, this contemporary art centre has four exhibition halls of impressive dimensions. Its temporary exhibitions focus on artists from different generations, predominantly those born in the 1960s and 1970s

Department of Visual Arts of the Regional Ministry of Culture and Tourism

Museums/ Art Open Air Museum

With a present collection of over 100 works of art created by great artists at a national level, is all around the village. Any visitor who walks through the streets and squares of Ceutí can admire the beauty of sculptures and murals from artists like Pedro Chillida, Manolo Valdés, Baltasar Lobo, Ouka Lele, to name but a few.

Ceutí Town Council

Museums/ traditions

7 Chimneys Museum

Located in an old grand house, it contains a representation of tools, objects and machinery from the past. The ones dedicated to the canned vegetables industry stand out.

Ceutí Town Council

Sites of natural and scenic interest Type Resource Description Responsible body Sites of natural and scenic interest

Huerta Beautiful fertile irrigated area which it is sadly disappearing too fast

Private owners

Traditional food products Type Resource Description Responsible body Traditional food products

Gastronomy Without doubt, the gastronomy of Murcia is one of its great tourist attractions. This culinary tradition keeps the healthy properties of the Mediterranean cuisine adding the best imagination and creativity. In Ceutí traditional and creative cuisine coexist.

Private restaurants. The town council collaborates organising the tapas’ route

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Historic Sites and Monuments Type Resource Description Responsible body Historic Sites Boticario’s

Waterwheel Dated from 1.789, it has been working in the fertile irrigated area until quite recently.

Ceutí Town Council

Churches Saint Mary Magdalene Church

Dated from 1.954, it replaced an old church built in the same place. It has a Saint Mary Magdalene’s relic, certified by Pope Pius VI.

Diocese of Cartagena

Churches/ Art Saint Roque’s Hermitage

Dated from 1.979 for Saint Roque, Ceutí’s patron saint from 1.648. Its main interest is the sculptures and altarpiece donated by the artist Antonio Campillo.

Ceutí Town Council

Crafts Type Resource Description Responsible body Crafts Craftsmen In Ceutí there are some outstanding craftsmen

dedicated to ceramics, objects made out recycled paper, forge… An artisan market takes place the third Sunday of every month

Artisan market: town council in cooperation with the artisans

Events and local traditions Type Resource Description Responsible body Events/ performances

Ceutí’s auditorium

With a capacity for 415 people, has an acoustics and scenic space which is perfect for a certain type of performances. It has prestige outside the regional frontiers because of its varied offer (theatre, music, dance) and rigorous programming

Ceutí Town Council

Events Cántigas de Mayo

National Competition of Author’s Song for new artists held in ten occasions, it has become the most important competition of these characteristics in Spain, with an amazing call power.

Ceutí Town Council

Events International Folklore Festival

It takes place in August with participants coming from Europe and South America

Ceutí Town Council

Events Fire’s Night On the occasion of summer solstice, Ceutí’s Town Council organises since 1.996 a participating festival where music, theatre, fire spectacles and other activities are combined.

Ceutí Town Council

Events Holly Week Traditional processions of floats. In Holly Thursday “saetas” are heard from some balconies: a flamenco song, a free-form lament, sung by one person with no accompaniment.

Cofradías and Town Council

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3. Cultural poles The analysis of cultural resources in the Municipality of Ceutí clearly indicates a strong potential for cultural tourism. Promoting tourism development in Ceutí through the CHORD Project involves identifying thematically grouped resources based on the travel motivations and interests of potential visitors. The resources were analysed according to category and then grouped into cultural poles, defined by themes of interest to the potential market. Three pre-existing or potential cultural poles for the Municipality of Ceutí were identified:

• History and Art • Traditions and Crafts • Food & Wine.

For each of the poles, a brief description of the theme in relation to the Municipality of Ceutí and a list of resources are provided. In order to foster tourism development in the area, the main existing or potential players either directly or indirectly involved in promoting cultural tourism in the Municipality of Ceutí were also identified:

- Ceutí Town Council - Department of Visual Arts of the Regional Ministry of Culture and Tourism - CREA Craftsmen Association - ADRI Vega del Segura (Association for Rural Development) - Regional Ministry of Culture and Tourism

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a. History and Art Pole The Municipality of Ceutí holds some of the main important museums in the Region of Murcia. La Conservera, named after the former use of the building as a cannery, has undergone a significant renovation, providing a total 4,800 square meters of exhibition space. Opened in May 2009, La Conservera aims to be a focal point for international art. Walking around Ceutí, visitors may find sculptures and murals created by very important artists at a national level. Ceutí Open Air Museum has been a reference in national articles and it is even part of a documentary film. Ceutí’s auditorium, on the other hand, has gain prestige outside our regional frontiers with its rigorous programming and its national contest of author’s songs.


Arabic Wall

Antonio Campillo Museum

La Conservera

Open Air Museum

7 Chimneys Museum

Chimneys

Ceutí’s Auditorium

Boticario’s Waterwheel

Saint Mary Magdalene Church

Saint Roque’s Hermitage

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b. Traditions and Crafts Pole 7 Chimneys from the cannery past in Ceutí, raise over the village’s roofs. However, there still remain some small enterprises which make canned products in an artisan way. This could be exploited as an activity for tourists. Moreover, one of the most important craftsmen associations in the Region of Murcia is placed in Ceutí and an artisan market is held every third Sunday of each month.

Figure 3 Traditions and Crafts Pole: resources

International Folklore Festival

Fire’s Night

Holly Week

Huerta

Canneries artisans

Craftsmen

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c. Food & Wine Pole Without doubt, the gastronomy of Murcia is one of its great tourist attractions. This culinary tradition keeps the healthy properties of the Mediterranean cuisine adding the best imagination and creativity. With a lot of success, a tapas’ route has been held in Ceutí twice a year since April 2009. Ceutí’s restaurants and cafeterías offer some of the regional specialities cooked in a very good way. Morever in the Region of Murcia there are three denomination of origin for wines: Bullas, Yecla and Jumilla. These wines can be, of course, found in Ceutí’s establishments. Finally, Murcia is a major orchard area in Europe. Ceutí takes part of it with the búlida apricot being one of its main specialities.


Product Category

Bullas DO Wine

Yecla DO Wine

Jumilla DO Wine

Canned foods Fruit and vegetables

Meatcakes Confectionary

Rice and rabbit Special cooking

Búlida apricot Fruit and vegetables

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4. Ceutimagina: best practice Despite being closed in December 2.008, Ceutimagina has been a good example of best practice for a village like Ceutí in many ways. Opened in November 2.004, Ceutimagina was a modern space for arts and sciences, with an interesting and varied program changing throughout the year. During its life, it received scientific exhibitions from the Natural History Museum (London), Cité des Sciences et de l’Industrie (Paris), Technopolis (Belgium) and National Museums Liverpool, amongst others. In addition, a number of celebrated art exhibitions came to Ceutimagina: Goya etchings from The Potteries Museum and Art Gallery in Stoke-on-Trent (U.K.), the only Salvador Dalí sculptures shaped by his own hands, and the best “Glass of the Avant-Garde” collection in the world. In the last year, it created its own exhibitions, with a lot of success of public according to visitor surveys: Legends and Reality, Yum Yum, Maths, etc. Ceutimagina received between November 2.004 and December 2.008, 155,000 paying visitors, taking into account that the centre was closed in summer due to the high temperatures in interior destinations in Murcia. Apart from the paying visitors, there were special groups who entered for free: students from Ceutí, groups from twinned towns, journalists, etc. As a whole, Ceutimagina could have been visited by 180,000 people, an important figure for a village of around 10,500 inhabitants. Ceutimagina success could be explained by:

a. Varied offer Ceutimagina building was divided into 6 exhibition rooms, which offered a wide array of activities. This attracted people from different ages and different expectations:

• For those interested in art, the art exhibition room completely fulfilled their expectations.

• For very small children, from 3 to 5 years old, the centre offered special activities. This attracted a lot of schools who cannot normally find a cultural offer targeting these ages.

• For those interested in science, science shows and some exhibitions had a very strong scientific base.

• All exhibitions and shows were educational, therefore attracting schools not only from the whole Region of Murcia, but also from other provinces like Alicante.

• For those interested in having fun, most exhibitions and shows were highly interactive.

This means that Ceutimagina had bookings every day from Monday to Friday during the scholar year, and it received a lot of families during the weekends.

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b. “Interaction” One of Ceutimagina main attractions was the interaction with the public:

• Hands-on exhibitions. Hands-on exhibits are a good way of learning while having fun.

• Science shows consisted in about twenty amazing experiments which were made with visitors’ aid.

• Visits with actors. The exhibition “Legends and Reality” was guided by actors, which explained in a very funny way the reason why some legends like vampires, witches or werewolves appeared throughout history. Actors adapted the visit to different types of visitors, they interacted with the public by making them to participate in the visit.

• Workshops. Art exhibitions for children coming from Musée en Herbe in Paris were complemented with workshops. Children could take home their “masterpieces”.

c. “Strong mark” Due to a good marketing campaign, Ceutimagina’s name was recognised in a few years by a high percentage of population in the Region of Murcia. Main promotion activities were:

• Participation with a stand and a lot of activities related to Ceutimagina’s exhibitions in Murcia Science Week. This was a good opportunity of showing what Ceutimagina could offer.

• Participation with a stand in National Tourism Fair in Torre Pacheco (Murcia). • Big banners in main access roads to Murcia (the capital of the Region). • Leaflets in main tourist offices. • Sending of leaflets to schools. • Slots in radio stations. • Advertising in events guides. • Advertising in newspapers.

Ceutimagina achieved a lot of press coverage, their activities appearing even in IBERIA magazines without any cost. An important thing is the association that the public made to Ceutimagina mark. Schools phoned to make bookings without knowing the programme that was on, relying that they would always find an interesting offer.

d. “Changing activities” Exhibitions and shows changed every four/ five months. During its life, a lot of people visited Ceutimagina from two to four times, some of them even 7 times.

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5. A model for promoting cultural heritage in the Municipality of Ceutí.

Ceutimagina was sold in December 2.008 to the Regional Ministry of Culture and Tourism, which transformed it into the contemporary art centre La Conservera. Apart from being a completely different project, targeted to a smaller part of society, the visit to La Conservera may last at the longest 1 hour. People do not normally travel from other cities just for a 45 minutes visit. The same occurs with other museums in Ceutí, like Antonio Campillo or 7 Chimneys. Promoting the Municipality of Ceutí requires the implementation of an integrated interactive offer which can make the visit worthwhile. This integrated offer will be based in successful experiences like workshops and visits with actors:

• Visits with actors to 7 Chimneys Museum. As they cross the entrance, people will travel through time into the nineteenth century. They will find there a character who explains how his life is and who points out the enormous differences with our nowadays life.

• Art workshops for children in Antonio Campillo Museum. • Guided visits in bicycle to Open Air Museum. • Workshops at the artisan market.

Along the CHORD project, other pilot activities will be added trying to involve other stakeholders such as craftsmen and farmers. Promotion will be very important; a good and clear message needs to be transmitted to society so that they understand the new offer. New leaflets will have to be printed with all the activities available, dates, timetables… These leaflets will be distributed in tourist offices in main population centres in less than an hour drive from Ceutí. TURISMUR, the National Tourism Fair in Torre Pacheco (Murcia), is an important event to participate in. 35,000 people visited this year this three days fair. Most of them were inhabitants from the Region of Murcia looking for a place to spend a day or a weekend. This is one of the main target markets for Ceutí. To raise awareness of the Municipality of Ceutí on international target markets, Ceutí will participate in a road show in a European capital city in a joint action with other CHORD partners.

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Sources

• Municipality of Ceutí portal, www.ceuti.es

• Murcia Regional Council portal for tourism and cultural heritage, www.murciaturistica.es

• Casa Alta (agricultural cooperative), www.casa-alta.com

• Control Board of the Designation of Origin Jumilla, www.vinosdejumilla.org

• Control Board of the Designation of Origin Bullas, www.vinosdebullas.es

• Control Board of the Designation of Origin Yecla, www.yeclavino.com

cultural heritage poles sudy

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