Cultural Heritage & Heritage Tourism

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    Museums: Learning Objectives

    Be aware of the wide array of different typesof museums.

    Most common challenges facing museums Know how museums help create social capital

    in broader society.

    Discover recent trends in demand focus andproduct delivery. How to market museums?

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    Market Segments

    Hobbyists Cultural enthusiasts

    School children and families

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    Best-known museums that attract millions of visitors each year

    The Louvre - Paris, France

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    Best-known museums that attract millions of visitors each year

    Kyoto National Museum Kyoto, Japan

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    Best-known museums that attract millions of visitors each year

    The Vatican Museums Vatican City

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    Archeological Sites a& Ancient Monuments-Learning Objectives:

    Understand the prominence of ruins andancient monuments as heritage touristattractions around the world.

    Evaluate the needs of restoration, renovation,and preservation of archeological locations.

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    The 7 New Wonders of the World:Iconic Symbols of Nationalism & Heritage

    Chichen Itza Mexico Christ the Redeemer Brazil

    Colosseum - Italy Great Wall of China China Machu Picchu Peru Petra Jordan Taj Mahal - India

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    Typology of Cultural Tourism

    Heritage sites (e.g. archeological sites, wholetowns, monuments, museums)

    Performing arts venues (e.g. theatres, concert

    halls, cultural centres) Visual arts (e.g. galleries, photography

    museums, architecture)

    Festivals & special events (e.g. music festivals,sporting events, carnivals)

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    Typology of Cultural Tourism

    Religious sites (e.g. cathedrals, temples,pilgrimage destinations, spiritual retreats)

    Rural environments (e.g. villages, farms,national parks)

    Indigenous communities & traditions (e.g.tribal people, ethnic groups, minority cultures)

    Arts & crafts (e.g. textiles, pottery, painting,sculpture)

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    Typology of Cultural Tourism

    Language (e.g. learning or practice) Gastronomy (e.g. wine tasting, food sampling,

    cookery courses)

    Industry and commerce (e.g factory visits,mines, breweries and distilleries, canal trips) Modern popular culture (e.g. pop music,

    shopping, fashion, media, design, technology) Creative activities (e.g. painting, photography,

    dance)

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    The 7 New Wonders of the World:Iconic Symbols of Nationalism & Heritage

    Colosseum Rome, Italy Great Wall of China

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    The 7 New Wonders of the World:Iconic Symbols of Nationalism & Heritage

    Chichen Itza Mexico Christ the Redeemer Brazil

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    The 7 New Wonders of the World:Iconic Symbols of Nationalism & Heritage

    Machu Picchu Peru Petra Jordan Taj Mahal - India