Cultural Diversity

Culture• Beliefs ,traditions and practices

• System of shared knowledge

• Communication

• Sum of learned behaviors

The Global Marketplace

• Entry of small firms

• New business opportunities

• Growth Potential

• Number of Immigrants

• Trade Agreements

Cultural Diversity

• Members of various culture

• Framework for living

• Different cultures interacting

Components of Culture

• Value System

• Roles

• Religious Traditions

• Language

• Time Orientation

• Ethnic Groups

• Sports

• Festivals

Pakistani Culture

• Intolerant

• Hard working

• Informal

• Tardy

Characteristics Attributed to Pakistanis

Principles of effective intercultural communication

• Written Communication

• Oral Communication

• Distance

• Eye contact

• Facial expression

Intercultural Differences In Body language