Pesto –ConferenceGraz 2014 2nd to 3rd october

Idea behind the projectDeveloping of a new sustainabletourism approach based onsociocultural aspects:

• promoting the intercultural dialogue

• promoting the cultural diversity asan unique strength of Europe

• learning from each other

Historical review:before the project start

• 2007 - IncorporationCultTrips idea in LEADER-strategy Redange-Wiltz

• 2008 - Search for partners

• 2009 - Development of acommon project proposal

Nov. 2009 firstmeeting with potential

partner regions in Luxembourg

Joensuu (FIN)Central Karelia Jetina(FIN)

Raplamaa (EST)

Redange-Wiltz (L)

Urfahr-West (A)OststeirischesKernland (A)

Valle Umbra e Sibillini(I)

Similarities of the regions

• Rural areas & partly no touristic activities

• Strengthen rural economic development

• Integrate locals in rural developmentprocesses

• Openness to a new innovative participativetourism approach

Kick-Off eventwith Quintanatournament

KICK OFF - VUSSep 2010

CWG - OKNov 2010

Key valuesdevelopmentand contactto CreativeTourism

CultTrips Milestone meetings2010

Learning process– Understandingthe demandsand habits of thedifferent regions

CWG – JET/JOENJune 2011

1st Pilot Trip - REWIJuly 2011

First Pilot Trip -becoming moreconcrete andfocused

CultTrips Milestone meetings2011 (Part 1)

Testing CultTripsproducts: truffleshunt, cookingsession, oliveharvest,tournament

CWG/ Steering Commitee –UWE Sep 2011

2nd Pilot Trip - VUSNov 2011

Target groupdiscussion,getting the keyvalues clear,contact tokreativreisenAustria

CultTrips Milestone meetings2011 (Part 2)

Meeting thegreeter network,SWOT-Italy,Logframe,regional learningprocess

CWG - LUXMarch 2012

3rd Pilot Trip – JOE/JETAug 2012

Involvement oflocal actors,raisingmotivation forCultTrips

CultTrips Milestone meetings2012 (Part 1)

4th Pilot Trip - UWESep 2012

CultTrips Milestone meetings2012 (Part 2)

Steering Commitee – JOEN/JETOct 2012

CultTrips concepts geta concrete face,marketing discussion,fixing transnationalTrain the Trainersession,after-LEADER

Integration ofexistinginteractivemodules inCultTripsoffers

Experiencingwinter offers inEstonia

Train the TrainerMarch 2013 Wiltz (L)

CultTrips values,InterculturalLearning,Storytelling,Integral Marketing

CultTrips Milestone meetings2013 (Part 1)

5th Pilot Trip – RAPLAFeb 2013

6th Pilot Trip – OKJune 2013

Closing meeting - REWILuxemburg Sep. 2013

CultTrips Milestone meetings2013 (Part 2)

CWG – RAPLAMAAJune 2013

Tourism Conceptand Manual areready, corporatelogo selection,discussing after-Leader phase

at least 20 % of the guestsin the region appreciate

ourproduct/our approach(this means there is

potential!)

CultTrips Key Values

TourismConcept paper

serves as anextensive basicmethodological

paperwith a new conceptfor cultural trips in

Europe

TourismManual

serves as a templatefor similar projects

in other regions

Train the Trainersession& Manual

“The workshop was a great step inbringing the CultTrips philosophy

to a practical level. It providedeffective tools to continue

the development work in theCultTrips project in my area.”

Hannele Autti,LAG Joensuu/ Finland

Offers• Experiencing offers of half

day and one day modules in2014/2015; the modulesmust be tested andprofessionally developed

Outlook• Aspects to focus in a next

phase: the marketing ofCultTrips touristic products,cooperation with tourismoffices, cooperation withexisting (international)networks, enlarge toneighboring areas, trainingguides, motivateaccommodation owners

• Ongoing investigation aboutpossible EU-project calls fittingto the goals of a secondproject phase

“CultTrips is like theessence/culmination of the

touristic product developmentin the region” (OK-region)

Thanks for your attention!www.culttrips.org

Looking forward,slowly & softlybut for sure…!