cultivationtheory-110806094946-phpapp01

7/30/2019 cultivationtheory-110806094946-phpapp01

1/20

M A I A N H D A O S 3 3 1 1 6 4 5

H O A N G D I E U M I N H S 3 2 6 0 9 0 5

Cultivation Theory


2/20

Agenda

Historical background

Main arguments

Case study

Applications

Critiques


3/20

CULTIVATION THEORY

Historical Background

In the 1950s, Television became a way of life in US

The widespread influence of TV made a concern

for many scholars and policy makers-> The birth of CULTIVATION THEORY


4/20

CULTIVATION THEORY

Historical background

Proposed by

Professor George Gerbner

Dean of the Annenberg School of Communications at the University of Pennsylvania in the mid 1960s.


5/20

CULTIVATION THEORY

Main arguments

- Looking at the TV as a social agent and studying theeffect of TV exposure.

- However, wed like to expend the theory into anothermedium, the Internet.


6/20


7/20

CULTIVATION THEORY

Main arguments

The more we live with TV, the more invisible it becomes( Chandler 1995).

Watching TV changes the viewers attitudes rather than behavior. The exposure to television overtime will shape viewers perceptions of

reality.

Having long term effects which are small, gradual, indirect but significant.


8/20

CULTIVATION THEORY

Main Arguments

- 2 order effects:

. First order effects: general beliefs about the world day.

. Second order effects: specific attitudes and judgments.

- Dividing viewers into 2 levels : light viewers, heavyviewers.


9/20

CULTIVATION THEORY

Main Arguments

Heavyviewers demographics:. Young people

. Low socio-economic groups

.Watching TV more than 4 hours/day

.Being affected by Mean World Syndrome

(They see the world as a nastier and more violentthan what it really is.)

. Involved in Resonance a double dose effect.


10/20

CULTIVATION THEORY

Main Arguments

. less selective in what they view

. more likely to expect to be involved in violence (eg: game online)
http://3.bp.blogspot.com/_SMA6v6EWTNw/TOGDfaXV85I/AAAAAAAAAAY/t090EwVcPlA/s1600/monkey_see_do.gif


11/20

CULTIVATION THEORY

Main Arguments

Grand Theft Autos victim

Lifes like a video game.Youve got to die sometime.

Devin Moore 2005

Figure 4. Reproduced from: Miller 2005


12/20

CULTIVATION THEORY

Main Arguments

. More fearful about life ( eg: worried about walkingalone at night, overestimating the size of lawenforcement, distrustful of people)

. BUT theyre unaware of any influence of TV exposureon their attitudes.


13/20

CULTIVATION THEORY

Main Arguments

Scary Staying at home

Watching TV


14/20

CULTIVATION THEORY

Case Study: Korean waves effects?


15/20

CULTIVATION THEORY

Case Study

Soap dramas end with cancer

Cute culture


16/20

CULTIVATION THEORY

Applications

Cultivating middle-of-the-road political perspectives.


17/20

CULTIVATION THEORY

Applications


18/20

CULTIVATION THEORY

Critiques

Weakness:

Our attitudes are likely to be influenced by:

Media ( TV, Internet, newspaper, radio,)

People

Experience, knowledge.

Viewers are selective because the breakdowns by

content type are more useful than measures oftotal viewing.


19/20

What weve discussed?

Watching television change the viewers attitude

rather than behavior Heavy viewers are like to shape their concept of

reality from watching TV

However, our attitude is also influenced by otherfactors such as other kinds of media, people,experience or knowledge.


20/20

Reference

24h.com, Cute image of Goo Hye Sun, image,

24h.com, 2010, Van hoa game online co phai qua xa xi?,

ABC News, 2011, Oslo, Norway, Bombing and Camp Shooting, video recording, http://www.youtube.com/watch?v=nDPD-zub84U&feature=relmfu

Calumet, 2010, About Gerbner, purdue.edu,

Chandler, D 1995, Cultivation Theory: an Overview,Aberystwyth University, UK.

Cmonstar95, 2007, Banned Wii Games, video recording,

Grooverider, 2007, Video game violence Controversy Arcade game banned, video recording,

Leung, R, 2009, Can a video game lead to murder? CBS news,

Miller, K 2005, Communication theories: perspectives, processes, and contexts, 4th edn, McGraw-Hill, USA.

Miller, R, 2005, Alabama GTA trial will go forward, Joystiq,

Shrum, LJ 2004, The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion, 10th edn, Lawrence Erlbaum

Associates Inc., New Jersey.

Twisted Stars, 2010, Iris is a Go, image,

Wall paper sweet, 2009, SNSD poster, image,

ZProjectKoreaZ 2007, Korean KFC Commercial Jeon Ji Hyun, video recording,
http://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://www.youtube.com/watch?v=nDPD-zub84U&feature=relmfuhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://www.youtube.com/watch?v=rRVhquzo4bUhttp://www.youtube.com/watch?v=D2xgIPRDp5g&playnext=1&list=PL4AEB5EA43B42E6B5http://c/Users/Nsm/Downloads/Can%20a%20video%20game%20lead%20to%20murder?http://c/Users/Nsm/Downloads/Can%20a%20video%20game%20lead%20to%20murder?http://www.cbsnews.com/stories/2005/03/04/60minutes/main678261.shtmlhttp://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://c/Users/Nsm/Downloads/,%20%3Chttphttp://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/http://wallpapersweet.com/view-snsd_poster-other.htmlhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttp://www.youtube.com/user/ZProjectKoreaZhttp://www.youtube.com/user/ZProjectKoreaZhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttp://wallpapersweet.com/view-snsd_poster-other.htmlhttps://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/https://twistedstars.wordpress.com/2009/07/18/iris-is-a-go/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://c/Users/Nsm/Downloads/,%20%3Chttphttp://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.joystiq.com/2005/12/14/alabama-gta-trial-will-go-forward/http://www.cbsnews.com/stories/2005/03/04/60minutes/main678261.shtmlhttp://c/Users/Nsm/Downloads/Can%20a%20video%20game%20lead%20to%20murder?http://c/Users/Nsm/Downloads/Can%20a%20video%20game%20lead%20to%20murder?http://www.youtube.com/watch?v=D2xgIPRDp5g&playnext=1&list=PL4AEB5EA43B42E6B5http://www.youtube.com/watch?v=rRVhquzo4bUhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://lass.calumet.purdue.edu/cca/gmj/fa02/about-gerbner.htmhttp://www.youtube.com/watch?v=nDPD-zub84U&feature=relmfuhttp://www.youtube.com/watch?v=nDPD-zub84U&feature=relmfuhttp://www.youtube.com/watch?v=nDPD-zub84U&feature=relmfuhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/tin-game/van-hoa-game-online-co-phai-qua-xa-xi-c471a309421.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.htmlhttp://hn.24h.com.vn/phim/goo-hye-sun-co-ong-cham-chi-c74a284172.html

cultivationtheory-110806094946-phpapp01

Documents