cultivating the next generation of philanthropists
TRANSCRIPT
Cultivating the Next Generation of Philanthropists
Assessment
Why do you want to engage younger donors?– Aging volunteer and donor base– Donors to represent who your
organization serves, or wants to serve– Tired of asking the same donors to carry
the fundraising load– Transfer of wealth
Define
Who do you want to engage?–What skills and talents?– Sectors of the business community?–Where do you need help?–What demographics are
you missing in your board,volunteers and donors?
Points of engagement
• Board• Events• Direct response• Social media• Family opportunities• Community service
organizations• Volunteer committees
Moving through the Pipeline
• How to get volunteers and donors more involved
• Chief fundraisers role in board development
• Expanding the circle of donors and volunteers
Measuring success
• Recruitment of new volunteers and donors
• New gifts• Engagement of
next generation families
• New volunteers: 48• First-time donors from events: 267• New donors from Bookless: 374• Board members recruited from committees: 5
Measuring success
