Cultivating the Next Generation of Philanthropists

AssessmentWhy do you want to engage younger donors?– Aging volunteer and donor base– Donors to represent who your

organization serves, or wants to serve– Tired of asking the same donors to carry

the fundraising load– Transfer of wealth

DefineWho do you want to engage?–What skills and talents?– Sectors of the business community?–Where do you need help?–What demographics are

you missing in your board,volunteers and donors?

Points of engagement• Board• Events• Direct response• Social media• Family opportunities• Community service

organizations• Volunteer committees

Moving through the Pipeline• How to get volunteers and donors

more involved• Chief fundraisers role in board

development• Expanding the

circle of donors and volunteers

Measuring success• Recruitment of new volunteers and

donors• New gifts• Engagement of

next generation families

• New volunteers: 48• First-time donors from events: 267• New donors from Bookless: 374• Board members recruited from committees: 5

Measuring success

ContactJenni Collins– Executive Director, Madison Public Library

Foundation– jcollins@mplfoundation.org